Avalon Holdings Corporation (AWX): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into Avalon Holdings Corporation (AWX) to see where this small-cap player, valued at just $9.9 million as of November 2025, actually stands. Honestly, trying to map out their marketing mix is tricky because you're looking at two completely different worlds: one is industrial waste brokerage and landfill operations, which pulled in $79.7 million in trailing 12-month revenue, and the other is managing high-end golf clubs and The Grand Resort. To get a real handle on their strategy-from how they price a landfill contract versus a resort stay-you need to break down the Product, Place, Promotion, and Price for each segment. Let's cut through the noise and map out exactly how Avalon Holdings Corporation is positioning these disparate assets right now.

Avalon Holdings Corporation (AWX) - Marketing Mix: Product

The product offering from Avalon Holdings Corporation centers on two primary operating segments: Waste Management Services and Golf and Related Operations. The Waste Management Services segment is cited as the key revenue driver for Avalon Holdings Corporation. For both fiscal years 2024 and 2023, this segment accounted for approximately 55% of the company's total consolidated net operating revenues.

Waste Management: Hazardous/nonhazardous disposal brokerage and captive landfill operations.

This core product line involves providing waste disposal services, including brokerage and management for both hazardous and nonhazardous waste streams, serving industrial, commercial, municipal, and governmental customers in selected northeastern and midwestern U.S. markets.

• Hazardous/nonhazardous waste disposal brokerage and management services are offered.
• Captive landfill management services are a component of the offering.
• Net operating revenues for the Waste Management Services segment decreased in the first nine months of 2025 compared to the first nine months of 2024, attributed to declines in both event work projects and continuous work.

Environmental Services: Saltwater injection well operations and construction mat sales.

Beyond core waste disposal, Avalon Holdings Corporation includes specialized environmental services within its product portfolio. These services are integrated within the Waste Management Services segment reporting structure.

• Saltwater injection well operations are a defined service offering.
• The sale of construction mats is also listed as part of the Waste Management Services segment's activities.

Hospitality: Operation of The Grand Resort hotel and associated amenities.

The hospitality product is housed under the Golf and Related Operations segment. This includes the operation of The Grand Resort hotel. The hotel is located at 9519 East Market Street, Warren, Ohio. Revenues from this area include room rentals.

Golf & Country Clubs: Management of four golf courses and related club facilities.

Avalon Holdings Corporation manages four golf courses and their associated country club facilities. Revenues generated here consist primarily of membership dues, greens fees, and associated cart rentals, alongside food, beverage, and merchandise sales. Due to adverse weather conditions, net operating revenues related to the golf courses in northeast Ohio and western Pennsylvania were minimal during the first three months of 2025 and 2024.

The Golf and Related Operations segment represented approximately 48% of total consolidated net operating revenues for the first nine months ended September 30, 2025, up from 45% for the same period in 2024.

Turnkey Services: Daily operations and facilities management for industrial clients.

Turnkey services are explicitly mentioned as part of the Waste Management Services segment's offerings. These services encompass daily operations, facilities management, and management reporting for industrial clients.

The overall revenue contribution across the major product areas for the nine months ending September 30, 2025, compared to the prior year, is detailed below, noting the segment reporting structure.

The total consolidated net operating revenues for the first nine months of 2025 were $62.1 million, a decrease from $66.2 million for the first nine months of 2024. For the third quarter of 2025, net operating revenues reached $25.7 million, an increase from $24.2 million in the third quarter of 2024.

The company's trailing twelve-month revenue as of September 30, 2025, was $79.7M.

The Golf and Related Operations segment's revenue share increased to 50% for the third quarter of 2025, up from 53% in the third quarter of 2024. This segment also includes amenities like fitness centers, tennis courts, salon and spa services, and dining/banquet/conference facilities.

Avalon Holdings Corporation (AWX) - Marketing Mix: Place

You're looking at how Avalon Holdings Corporation (AWX) gets its services and experiences to the customer base. Place, or distribution, for AWX is defined by its fixed, owned assets in specific geographic zones.

Waste Management: Concentrated regional presence in the northeastern and midwestern U.S. markets.

Avalon Holdings Corporation provides waste management services to industrial, commercial, municipal, and governmental customers specifically in selected northeastern and midwestern U.S. markets. The company's operational concentration in these areas allows for market density and route efficiency. As of the third quarter of 2025, the company reported total net operating revenues of $25.7 million for the quarter, compared to $24.2 million in the third quarter of 2024. For the first nine months of 2025, net operating revenues were $62.1 million, down from $66.2 million for the first nine months of 2024.

Physical Assets: Direct ownership and operation of captive landfills and injection wells.

The core of the waste segment's distribution control comes from owning the disposal infrastructure. This includes captive landfill management services and saltwater injection well operations. The captive landfill management business is dependent upon a single customer as its sole source of revenue. The performance of these assets is reflected in the segment revenue breakdown. Here's a look at the revenue contribution from the waste segment based on the first quarter of 2025 results:

As of September 30, 2025, Avalon Holdings Corporation reported total assets of $90.69M and a trailing twelve-month revenue of $79.7M.

Hospitality Locations: Multiple golf and country club facilities, including The Grand Resort in Ohio and Pennsylvania.

The hospitality side relies on physical, on-site locations where customers access amenities directly. The Grand Resort, located at 9519 East Market Street, Warren, Ohio, operates in conjunction with the Avalon Golf and Country Club, which manages four golf courses and related country clubs and a multipurpose recreation center. The Grand Resort offers hotel guests golf packages to all the golf courses and access to clubhouse facilities. The specific properties involved in the distribution of resort and club amenities include:

• The Grand Resort, Warren, Ohio
• Avalon at Squaw Creek (Ohio)
• Avalon at Buhl Park (Pennsylvania)
• Avalon Field Club at New Castle
• Avalon Athletic Club at Boardman

Distribution: Direct B2B/municipal contracts for waste services; physical, on-site locations for hospitality.

For waste services, distribution is managed through direct contractual relationships. The waste management segment's revenues are derived from industrial, commercial, municipal, and governmental customers. For the golf and related operations, distribution is direct access to the physical properties. Revenue streams for golf operations are primarily dependent on the sale and renewal of memberships in the Avalon Golf and Country Club on a year-to-year basis. For the third quarter of 2025, net income attributable to common shareholders was $1.9 million.

Corporate Hub: Headquarters remain centrally located in Warren, Ohio.

The central administrative point for all distribution and operational oversight remains the corporate office. The headquarters for Avalon Holdings Corporation is located at One American Way, Warren, OH, 44484-5555, US. The company has 882 employees as of late 2025.

Avalon Holdings Corporation (AWX) - Marketing Mix: Promotion

Promotion for Avalon Holdings Corporation (AWX) is segmented, reflecting the distinct nature of its Waste Management Services and Golf and Related Operations businesses. Communication is highly regulated for the public entity side and contract-focused for the B2B services.

Investor Relations and Public Profile

As a small-cap public company, primary communication flows through mandatory regulatory disclosures. You see the company's official status reflected in its market valuation. As of November 26, 2025, Avalon Holdings had a market capitalization of $10.14 million. This positions AWX firmly in the Nano-Cap category. The required filings serve as the most concrete promotional material for the investment community, detailing operational performance and capital structure. For instance, the Q3 2025 10-Q filing, released on November 7, 2025, confirmed the share structure as of that date.

Here are the share counts reported from that filing:

• Class A Common Stock outstanding: 3,287,647 shares.
• Class B Common Stock outstanding: 611,784 shares.

The stock price on November 7, 2025, was reported at $2.53. The scenario points to a market cap of only $9.9 million as of November 2025, which aligns closely with the reported figures near that time.

Segment-Specific Promotional Activities

Promotion tactics differ significantly between the two core segments. The waste segment relies on established relationships, while the hospitality segment uses direct consumer outreach.

For the Waste Management Services segment, promotion is inherently B2B contract-driven. This business, which is primarily in Environmental Services (B2B), focuses on securing long-term agreements with industrial, commercial, municipal, and governmental customers in selected northeastern and midwestern U.S. markets. The emphasis in this promotional effort is on reliability and the control of regional assets, such as captive landfill management operations and saltwater injection well operations, which translates to stable, contract-driven cash flows for investors.

The Hospitality Marketing for the Golf and Related Operations segment is more traditional consumer-facing. The ability to attract and retain members is very important to segment success. The company continually uses specific tactics to drive interest:

• Local television advertising targeting regional audiences.
• Various membership promotions to encourage sign-ups and renewals.

The importance of membership is underscored by the deferred revenue from membership dues, which stood at approximately $3.4 million at December 31, 2023, and the membership count at that date was 4,952.

Digital Presence

The corporate website, www.avalonholdings.com, acts as the central hub for communicating with all stakeholders. This digital presence must serve to inform investors about SEC filings and financial results, while also providing information on the hospitality offerings like The Grand Resort and the country clubs, which feature amenities such as swimming pools, fitness centers, and dining facilities. The company reported net operating revenues of $25.7 million for the third quarter of 2025.

Here is a snapshot of key metrics relevant to the public profile and segment scale as of late 2025:

Avalon Holdings Corporation (AWX) - Marketing Mix: Price

Price for Avalon Holdings Corporation is determined by the distinct revenue models across its two primary operating segments: waste management services and golf and related operations, which includes The Grand Resort.

Revenue Base: Trailing 12-month revenue was $79.7 million as of September 30, 2025.

Pricing Model: For the waste management services segment, the pricing is inherently contractual, competitive pricing for large-scale waste management services, covering hazardous and nonhazardous waste brokerage, management, captive landfill management, and saltwater injection well operations. The company's strategy focuses on gaining market share, which suggests pricing must remain competitive within the northeastern and midwestern U.S. markets it serves.

Hospitality Model: The golf and related operations segment, which includes The Grand Resort and country clubs, employs a model based on membership fees and premium, all-inclusive pricing for resort amenities, golf course access, dining, and conference facilities. The pricing power here is supported by asset ownership, such as the Pete Dye designed championship golf course.

Financial Trend: The pricing environment appears challenging, as nine-month 2025 net operating revenues were $62.07 million, representing a decline from $66.15 million in the prior year period ending September 30, 2024. This revenue drop suggests either volume pressure or pricing limitations in the market.

The relative contribution of each segment to the top line as of the nine-month period ending September 30, 2025, shows a near-even split, indicating that pricing strategies in both areas are critical to overall financial health:

Value Proposition: Avalon Holdings Corporation aims to justify its pricing through an integrated service model, particularly in waste management, where flexibility in providing alternative solutions through relationships with disposal facilities helps maintain service continuity. For the hospitality side, the value proposition supports premium pricing through the breadth of amenities offered, including a hotel, fitness centers, and various club facilities. The company expects capital expenditures in 2025 to be between $1.5 million and $2.5 million, primarily for hotel room remodeling and other improvements, which supports the justification for premium pricing in that segment.

Key elements influencing the price realization include:

• Contractual terms for waste services over time.
• The ability to pass on rising disposal costs to customers.
• Revenue derived from membership dues and greens fees at clubs.
• Higher selling prices achieved at The Grand Resort in prior periods.