Baosheng Media Group Holdings Limited (BAOS): Business Model Canvas [Dec-2025 Updated]

You're looking at Baosheng Media Group Holdings Limited (BAOS) and seeing a company navigating serious headwinds, especially with that $4.18 million net loss reported for H1 2025 against only $0.283039 million in sales for the same period. Honestly, understanding how this small operation of just 31 people, which still holds about $21.25M in assets, plans to generate sustainable revenue from its China-focused online marketing services requires a deep dive. Before you make any investment call, you need to see the nuts and bolts of their strategy-the partnerships, the activities, and exactly where the money is supposed to come from-so check out the full Business Model Canvas breakdown below.

Baosheng Media Group Holdings Limited (BAOS) - Canvas Business Model: Key Partnerships

You're looking at the structure of Baosheng Media Group Holdings Limited's alliances, which are critical for their online marketing solution business. Honestly, the partnerships define their ability to connect advertisers with media inventory, especially given their lean team of only 31 employees as of December 5, 2025.

Collaborations to enhance global digital media presence

Baosheng Media Group Holdings Limited's strategy centers on facilitating ad deployment across various digital channels, which inherently requires strong relationships with media owners and platforms. Analysts noted increased collaborations in the digital advertising sector, propelling expectations for revenue stream upticks. These collaborations are essential for their Non-SEM services, which include social media marketing and in-feed advertising.

• Deployment across social media platforms.
• Ad placement on short-video platforms.
• Integration with news portals.
• Facilitation of mobile app advertising.

Strategic alliances in the cloud computing sector

Investor interest surged following announcements of new partnerships, particularly in the cloud computing space, where substantial growth is projected. While specific cloud partner names aren't public in the latest filings, the focus on cloud aligns with the industry trend where global public cloud service spending is predicted to reach US$723.4 billion in 2025. This suggests Baosheng Media Group Holdings Limited is securing infrastructure to handle the data processing and scalability demands of modern digital advertising.

Partnerships with diverse industries for new revenue streams

Baosheng Media Group Holdings Limited serves an advertiser base spanning several key sectors, indicating partnership agreements with entities in these areas to procure ad inventory and advise on strategy. The company's ability to secure these partnerships is set against a backdrop of financial pressure, with a net loss of USD 4.18 million reported for the half year ended June 30, 2025. The goal of these partnerships is clearly to drive revenue growth, as evidenced by the H1 2025 sales figure of USD 0.283039 million, up significantly from USD 0.046175 million a year ago.

Here's a look at the industries they connect with:

Relationships with search engine operators for SEM services

A core component of Baosheng Media Group Holdings Limited's offering is Search Engine Marketing (SEM) services. This directly involves relationships with search engine operators to facilitate the deployment of ranked search ads and other display search ads. This is a critical, established partnership type for the business, contrasting with newer growth areas. The company's total equity was around $21.25M as of late 2025, which supports the operational scale needed for these ongoing service agreements.

Agreements with online media for ad inventory procurement

Baosheng Media Group Holdings Limited acts as an intermediary, helping online media procure advertisers to buy their ad inventory and facilitating the transaction process. This is formalized through agreements that allow them 'authorized agency status' with media. The company's market capitalization as of August 1, 2025, was reported at $4.7M, showing the scale of the entity managing these inventory procurement agreements. The leverage ratio peaking at 1.4 reflects the financial structure supporting these transactional partnerships.

Baosheng Media Group Holdings Limited (BAOS) - Canvas Business Model: Key Activities

Baosheng Media Group Holdings Limited connects advertisers and online media, focusing on executing digital marketing campaigns across various platforms.

Providing online marketing strategy and advisory services

Baosheng Media Group Holdings Limited advises advertisers on advertising strategies, budget allocation, and the selection of appropriate advertising channels. The company is a core agency for major domestic Internet companies, including Tencent, Alibaba, Bytedance, and Kuaishou, providing channel marketing services, technologies, and applications.

Facilitating deployment of various online ad formats

The company facilitates the deployment of ads across different formats. Its Non-SEM services include social media marketing, in-feed advertising, and mobile app advertising. The SEM services involve the deployment of ranked search ads and other display search ads offered by search engine operators.

Offering value-added advertising optimization services

Baosheng Media Group Holdings Limited administers and fine-tunes the ad placement process for its partners. This activity is part of the comprehensive marketing solutions offered, which also cover content production and operation, e-commerce marketing, and original data platform system service, alongside AI technology integration.

Procuring advertisers for online media ad inventory

A key activity involves helping online media procure advertisers to purchase their available ad inventory for deployment on their advertising channels.

The following table summarizes key financial metrics relevant to the scale of operations for Baosheng Media Group Holdings Limited as of late 2025:

Managing ongoing legal proceedings across multiple jurisdictions

Baosheng Media Group Holdings Limited is actively managing several significant legal matters that impact operations and cash flow. These proceedings require the allocation of resources for defense and potential settlement or judgment costs.

The amounts sought or involved in the material legal proceedings include:

• Seeking damages in the Beijing Fourth Intermediate People's Court: RMB 47,249,848 (approximately US$6.59 million).
• Lawsuit in the United States seeking around $16 million related to a stock offering and share purchase deal.
• Facing a winding-up petition in the Cayman Islands.

The company's shareholder structure as of mid-2025 also reflects key financial stakeholders:

• AnRuiTai Investment Ltd. held 22.4% as of April 28, 2025.
• PBCY Investment held 10.18% as of May 28, 2025.

Finance: draft 13-week cash view by Friday.

Baosheng Media Group Holdings Limited (BAOS) - Canvas Business Model: Key Resources

The Key Resources for Baosheng Media Group Holdings Limited center on its financial footing, specialized human capital, and proprietary technology infrastructure supporting its online marketing solutions.

The firm maintains a base of $21.25 million in Total Assets as of the latest reported fiscal year-end, December 31, 2024. This asset base supports operations, which include advising advertisers on strategies and facilitating ad deployment across various channels.

Liquidity is represented by cash holdings, with reported Cash and cash equivalents exceeding $1.4 million, specifically reported as an ending cash balance of $1.48 million for the fiscal year ending December 31, 2024.

The operational team is intentionally lean, focusing on specialization within the digital marketing domain. The employee base stands at 31 personnel as of December 31, 2024.

The core of the value proposition is underpinned by intangible assets:

• Technology platforms for ad deployment and optimization capability.
• Intellectual property related to marketing solutions, which the company seeks to maintain for competitive advantage.
• Well-established network of media resources, including agency status with major platforms like Tencent, Alibaba, Bytedance, and Kuaishou.

Here's a quick look at the primary quantitative resources:

The technology focus includes an original data platform system service and AI technology integration into their comprehensive marketing solutions. The company's service deployment covers search engine marketing (SEM) and Non-SEM services like social media marketing and in-feed advertising.

Baosheng Media Group Holdings Limited (BAOS) - Canvas Business Model: Value Propositions

Comprehensive online marketing solutions in China

Revenue for the trailing 12 months ending June 30, 2025, totaled $860.95 thousand. For the half year ended June 30, 2025, sales reached USD 0.283039 million. The company provides one-stop and full-link deep customized marketing solutions for partners.

Expertise in both Search Engine Marketing (SEM) and Non-SEM services

Baosheng Media Group Holdings Limited offers two service types.

• SEM services include deployment of ranked search ads.
• Non-SEM services include social media marketing.
• Non-SEM services include in-feed advertising.
• Non-SEM services include mobile app advertising.

Strategic advice on advertising budget and channel selection

The company advises advertisers on advertising strategies, budget, and choice of advertising channels.

Access to a broad network of online media channels

Baosheng Media Group Holdings Limited is a core agency of domestic Internet companies including Tencent, Alibaba, Bytedance, and Kuaishou. The company facilitates ad deployment on media such as social media platforms, short-video platforms, news portals, and mobile apps.

Enhanced digital engagement targeting younger audiences like Gen Z

Services include V-log or short video streaming marketing, including content production and operation. The company's recent marketing innovations and strategic content distribution improvements heightened investor confidence.

Baosheng Media Group Holdings Limited (BAOS) - Canvas Business Model: Customer Relationships

Baosheng Media Group Holdings Limited operates a direct business-to-business (B2B) engagement model.

The relationship structure is characterized by advisory and dedicated service components, supporting a client base that includes core agency roles with domestic Internet giants such as Tencent, Alibaba, Bytedance, and Kuaishou.

The scale of operations supporting these relationships, as of the latest available data, is reflected in the following figures:

The High-touch, advisory relationship for marketing strategy is a foundational element, as Baosheng Media Group Holdings Limited advises advertisers on online marketing strategies.

The Dedicated service for ad optimization and fine-tuning placement is offered as value-added advertising optimization services.

The Ongoing account management for media inventory procurement is necessary as the Company helps online media procure advertisers to buy their ad inventory and facilitate ad deployment on their advertising channels.

The nature of the B2B engagement is supported by the following service focus areas:

• Internet effect marketing services.
• V-log or short video streaming marketing, including content production and operation.
• E-commerce marketing support.
• Original data platform system service provision.
• AI technology integration in solutions.

Baosheng Media Group Holdings Limited (BAOS) - Canvas Business Model: Channels

Direct sales and advisory teams for advertisers

Baosheng Media Group Holdings Limited deploys direct sales and advisory teams to secure comprehensive, one-stop, and full-link deep customized marketing solutions for partners.

The company acts as a core agency for major domestic Internet companies, including Tencent, Alibaba, Bytedance, and Kuaishou, which implies a significant portion of channel marketing services are executed through these direct relationships.

For the half year ended June 30, 2025, sales reached USD 0.283039 million.

The trailing twelve month revenue, as of June 30, 2025, totaled $860.95 thousand.

This direct engagement supports their Internet effect marketing and e-commerce marketing offerings.

Search engine platforms for SEM ad deployment

Deployment via search engine platforms for Search Engine Marketing (SEM) ad deployment is a component of their Internet effect marketing services.

General market intelligence suggests a shift, with some analysis pointing to search engines evolving into answer engines, which impacts traditional SEM strategies.

The company's strategy must adapt to this environment, though specific SEM spend allocation is not publicly itemized against the total revenue of $624.1k reported for the fiscal year ending December 31, 2024.

Social media platforms and short-video platforms

This channel is central, given Baosheng Media Group Holdings Limited offers V-log or short video streaming marketing, including content production and operation.

Their status as a core agency for Bytedance and Kuaishou directly channels their efforts into these high-growth short-video ecosystems.

The operating environment for social media advertising shows high competition; for instance, TikTok ads in 2025 reportedly cost up to 50 cents per click, with a click-through rate dropping to 0.7%.

Strategic expansion into emerging digital markets is noted as a driver for expected revenue uptick.

• Core agency status with Bytedance and Kuaishou.
• Focus on V-log and short video marketing services.
• Leveraging AI technology for platform service enhancement.

News portals and mobile applications for in-feed ads

In-feed ads are distributed across news portals and mobile applications, often integrated with their content production and operation services.

The firm provides an original data platform system service, which likely supports the precise placement and optimization of these in-feed advertisements.

The overall revenue contribution from all digital channels for the half year ending June 30, 2025, was USD 0.283039 million.

The company's total assets stood at $21.25M as of the end of the last reported quarter, supporting the infrastructure for these digital distribution points.

Here's the quick math on recent revenue performance:

Baosheng Media Group Holdings Limited (BAOS) - Canvas Business Model: Customer Segments

You're looking at who Baosheng Media Group Holdings Limited is actually selling its online marketing services to. Honestly, the customer base is a tight group, heavily concentrated, which is something to watch as you model out their future. The company acts as an online marketing solution provider in the People's Republic of China, connecting advertisers with online media.

The primary customer segments Baosheng Media Group Holdings Limited serves are clearly defined by their need for digital advertising execution and optimization within the complex Chinese digital ecosystem. These segments are:

• Advertisers seeking to manage and optimize online campaigns.
• Online media businesses needing to monetize ad inventory.
• Businesses targeting the Chinese market, especially digital consumers.

For the advertisers, Baosheng Media Group Holdings Limited offers advice on strategies, budget allocation, and channel choice, plus they procure ad inventory and fine-tune the ad placement process. This group needs help navigating platforms, as the company is a core agency for major domestic Internet companies like Tencent, Alibaba, Bytedance, and Kuaishou. The services facilitate deployment of various ad forms, including search ads, in-feed ads, mobile app ads, and social media marketing ads.

The reliance on a few key clients is quite stark, which you see reflected in their revenue concentration. Here's the quick math on their top spenders from the end of 2024, which gives you a real sense of the customer segment concentration:

What this estimate hides is that the top five customers accounted for a massive 98.5% of total revenue in 2024. That's a very narrow base you're looking at right there. Still, the H1 2025 sales were reported at USD 0.283039 million, showing the scale of the business in the first half of the year.

The second segment, online media businesses, are served by Baosheng Media Group Holdings Limited in various ways, though the specifics of the monetization deals aren't detailed in the public filings. Given the company procures ad inventory, it inherently partners with media outlets that have ad space to sell. This relationship is symbiotic; the media needs the demand that Baosheng brings from its advertiser clients.

Finally, the segment targeting the Chinese market is broad but is served through specific digital channels. The company's focus on Internet effect marketing, V-log or short video streaming marketing, and e-commerce marketing means their customers are inherently businesses focused on reaching Chinese digital consumers. The services offered are one-stop and full-link deep customized marketing solutions for partners. You should note that despite the revenue figures, the company reported a net loss of USD 4.18 million for the half year ended June 30, 2025.

The types of digital advertising forms used to reach these consumers define the tactical customer service offerings:

• Search ads, for visibility in search engine results pages.
• In-feed ads, designed to mimic surrounding content.
• Mobile app ads.
• Social media marketing ads.

Finance: draft 13-week cash view by Friday.

Baosheng Media Group Holdings Limited (BAOS) - Canvas Business Model: Cost Structure

The Cost Structure for Baosheng Media Group Holdings Limited is heavily influenced by litigation and operational overhead, especially given the recent financial performance.

The company reported a net loss of $4.18 million for the six months ended June 30, 2025. This loss is a significant component shaping the cost side of the business model, contrasting with a loss of $1.74 million in the same period in 2024.

Significant legal and operational costs stem from multiple ongoing lawsuits. As of mid-2025, Baosheng Media Group Holdings Limited was involved in proceedings in the United States, Cayman Islands, and China. One specific U.S. lawsuit seeks damages of $16 million. Furthermore, a complaint filed in the Beijing Fourth Intermediate People's Court on June 3, 2025, alleged corporate mismanagement and sought damages of RMB 47,249,848, which is approximately US$6.59 million.

Employee salaries and administrative expenses are a fixed cost base. Baosheng Media Group Holdings Limited has 31 employees. For the six months ended June 30, 2025, the General and administrative expenses were reported as $1,488,283.

Costs associated with procuring ad inventory from media partners fall under the Cost of Goods Sold (COGS). While H1 2025 COGS is not explicitly detailed, the Cost of Goods Sold for the full fiscal year ending December 31, 2024, was $0.43 million. Technology and platform maintenance costs contribute to the overall Operating Expenses, which totaled $27.37 million for the 2024 fiscal year.

Here's a quick look at some of the key reported financial figures impacting the cost base:

The primary cost drivers that you need to track closely include:

• Significant legal and operational costs from multiple lawsuits.
• Employee salaries and administrative expenses for 31 personnel.
• Costs associated with procuring ad inventory from media partners (reflected in COGS).
• Technology and platform maintenance costs embedded within operating expenses.
• The $4.18 million net loss for H1 2025.

Finance: draft 13-week cash view by Friday.

Baosheng Media Group Holdings Limited (BAOS) - Canvas Business Model: Revenue Streams

When you look at how Baosheng Media Group Holdings Limited generates its top line, it's all about connecting advertisers with online audiences through various digital channels. Honestly, the business is fundamentally about monetizing digital ad inventory and expertise. The company operates as a search engine marketing platform, which means a core part of its income comes from making sure client websites show up prominently in search engine results pages and related services.

The revenue streams are built around the services they offer to clients looking to place their ads. You'll see the income broken down into these key areas:

• Fees from Search Engine Marketing (SEM) services
• Fees from Non-SEM advertising services (social media, mobile app)
• Revenue from facilitating ad deployment on online media

To give you a sense of the scale and recent trajectory, here's a look at the annual sales figures we have on record, which helps frame the recent half-year performance. The drop in annual revenue from 2023 to 2024 is quite noticeable, so keep that in mind when assessing the latest results.

Now, let's focus on the most current data points you need for your analysis. For the first half of 2025, the reported revenue shows a significant year-over-year jump, which is a positive sign for the current operational period. Total sales for H1 2025 were $0.283039 million.

This compares to the prior year's first half, where sales were only USD 0.046175 million, meaning the year-over-year growth for the period was a massive +512.97%. Still, when you look at the rolling twelve months, the total picture is slightly different. Trailing 12-month revenue (ending June 30, 2025) was $860.95k.

The company's service portfolio includes advertising optimization, and they facilitate the deployment of various ad types, such as search ads, in-feed ads, mobile app ads, and social media marketing ads. If onboarding takes 14+ days, churn risk rises, especially when you're relying on these fee-based services for your income. Finance: draft 13-week cash view by Friday.