BayCom Corp (BCML): Marketing Mix Analysis [Dec-2025 Updated]

You're trying to get a clear picture of BayCom Corp's (BCML) market footing as 2025 wraps up, and honestly, the 4 P's tell a focused story. We see a core product built around commercial and industrial loans, serviced through a network of 33 branches spanning California, Washington, New Mexico, and Colorado, with a strategic eye on Las Vegas. The bank is managing a tight margin environment; their Q3 Net Interest Margin settled at 3.72%, even as their average loan yield hit 5.76%. That's the price of doing business right now. So, let's look below to see how their community-first promotion, which includes a $74.2 million CRA commitment, supports this strategy across their approximately $2.6 billion asset base. It's all about local relationships and disciplined asset repricing.

BayCom Corp (BCML) - Marketing Mix: Product

The product element for BayCom Corp (BCML), operating primarily through its subsidiary United Business Bank, centers on a comprehensive suite of commercial banking services tailored for businesses and individuals across California, Washington, New Mexico, and Colorado. The product development strategy emphasizes relationship banking supported by modern digital tools.

Core focus on commercial and industrial (C&I) and real estate loans. This lending forms the backbone of BayCom Corp's asset base. As of September 30, 2025, total loans stood at $2.0 billion, an increase from $1.9 billion reported a year prior. The average yield on loans reached 5.76% in the third quarter of 2025, reflecting successful repricing and new lending activities. Management maintains a cautious approach to credit quality, with nonperforming loans at $13.9 million, representing 0.68% of total loans at the end of Q3 2025.

The composition of the balance sheet as of the end of the third quarter of 2025 provides context for the scale of these core products:

Full suite of deposit products, including business and personal money market accounts. Deposit gathering is critical for funding loan growth. Total deposits were reported at $2.2 billion in Q3 2025. A notable product trend is the shift toward higher-cost accounts; noninterest-bearing deposits comprised 27.7% of total deposits as of September 30, 2025, down from a higher percentage in earlier periods, indicating a mix shift toward interest-bearing products like money market accounts.

Specialized lending for small businesses, including SBA, FSA, and USDA guaranteed loans. BayCom Corp explicitly offers specialized government-guaranteed lending programs to support its small business client base. These offerings include loans guaranteed by the Small Business Administration (SBA), the Farm Service Agency (FSA), and the United States Department of Agriculture (USDA). The bank also originates commercial, multifamily real estate, industrial, construction, land, agriculture-related, and consumer loans.

Digital banking services, including mobile banking and remote deposit capture. To support its commercial and personal clients, BayCom Corp provides a range of modern banking tools. These digital product enhancements are designed to improve client efficiency and access to funds. Key digital services include:

• Mobile Banking
• Personal Online Banking
• Personal Online Bill Pay
• Remote Deposit Capture
• E-Statements

Niche service offering: tax-free exchanges via the Bankers Exchange Division. BayCom Corp maintains a specialized product line through its Bankers Exchange Division. This division offers tax-free exchanges, a service often related to Section 1031 exchanges for real estate investors, providing a distinct value proposition outside of standard lending and deposit activities.

The bank also provides ancillary commercial services that enhance the core product offering:

• Merchant Card Processing
• Positive Pay
• Lockbox Services
• Courier Services
• Debit Cards

You're looking at a bank whose product strategy balances traditional, relationship-driven commercial lending with necessary digital modernization and specialized tax services. Finance: draft 13-week cash view by Friday.

BayCom Corp (BCML) - Marketing Mix: Place

You're looking at how BayCom Corp (BCML) gets its services to the customer base, which is primarily driven by its wholly owned subsidiary, United Business Bank. This is the operational arm that executes the distribution strategy for their financial products.

The physical footprint strategy centers on a targeted regional presence. As of the first quarter of 2025, BayCom Corp, through United Business Bank, maintained a physical presence across five states: California, Washington, New Mexico, Colorado, and Nevada. This geographic spread helps serve their target market of small and mid-sized businesses and individuals in those specific economic corridors.

The network of full-service banking branches is a key component of this 'Place' strategy. As of March 31, 2025, the Bank operated 35 full-service banking branches. This represents a slight increase from earlier figures, showing continued, albeit measured, physical growth. For context on the distribution of these physical access points, here is the breakdown:

The presence in Nevada, which includes the one branch, supports the strategic move into new markets, such as the planned or recent establishment of a de novo branch in Las Vegas, Nevada, signaling an intent to capture market share in that growing region. While the physical locations are important for relationship banking, the overall market value of the company, which stood at $297M as of November 2025, is supported by this balanced physical and digital approach.

To complement the physical network, digital channels are crucial for modern accessibility. United Business Bank offers robust digital services that provide customers with 24/7 access to their accounts. This digital layer helps reduce the reliance on the physical footprint for routine transactions, which is a necessary step for a regional bank competing in today's environment. The Bank's trailing twelve-month revenue as of September 30, 2025, was $98.7M, reflecting the scale of operations supported by this distribution mix.

The distribution strategy is supported by the company's capital structure and share base. As of March 12, 2025, BayCom Corp had 11,130,147 shares of common stock issued and outstanding. The accessibility strategy can be summarized by the following points:

• - Operation is executed solely through the subsidiary, United Business Bank.
• - Physical footprint spans five states, including California, Washington, New Mexico, Colorado, and Nevada.
• - Total physical access points reached 35 full-service banking branches by Q1 2025.
• - Strategic focus includes expansion into markets like Las Vegas, Nevada, evidenced by the one branch reported in that state.
• - Digital platforms ensure service availability outside of standard branch hours, enhancing customer reach.

BayCom Corp (BCML) - Marketing Mix: Promotion

You're looking at how BayCom Corp communicates its value proposition to its market, which is heavily weighted toward community engagement and shareholder return. The promotion strategy here isn't about flashy national ads; it's about deep local roots and tangible financial rewards for investors. This approach helps maintain a loyal customer base and a stable shareholder structure in the regional banking sector.

The core of BayCom Corp's promotional messaging centers on its community-focused strategy. This emphasizes building local relationships and demonstrating service commitment across its operating areas in California, Nevada, Washington, New Mexico, and Colorado. A significant part of this commitment, which serves as a major public relations and marketing pillar, is its Community Reinvestment Act (CRA) dedication, quantified by a reported \$74.2 million in loan commitments. This figure directly supports the narrative of serving the entire community, including low- and moderate-income neighborhoods.

For digital outreach, BayCom Corp uses targeted marketing tactics, including the use of platforms like Salesforce Marketing Cloud to ensure specific messages reach the right audience segments. This digital push supports product-specific campaigns. For instance, special offers like the U Matter Account Specials are promoted to drive deposit growth, featuring high deposit rates up to 3.82% APY. This ties product benefit directly into promotional activity.

Investor relations is a critical promotional channel, signaling corporate health and confidence to the market. BayCom Corp recently promoted its stability through a raised quarterly dividend. The Board declared a quarterly cash dividend of \$0.30 per share on November 20, 2025, which is a 20% increase from the prior \$0.25 per share. This is the company's 4th consecutive year of dividend increases. At a recent share price of \$27.75, this new payout translates to a dividend yield of 3.61%.

Here's a quick look at some key financial metrics that underpin the promotion of stability and performance:

The promotion of shareholder value is further supported by the company's consistent capital management actions. You can see the progression of their commitment to returning capital:

• Dividend increased from \$0.10 to \$0.15 per share (announced Feb 2025).
• Dividend increased from \$0.15 to \$0.20 per share (announced May 2025).
• Dividend increased from \$0.20 to \$0.25 per share (announced August 2025).
• Latest increase to \$0.30 per share (announced November 2025).

BayCom Corp's promotion strategy is clearly dual-focused: driving local business through community action and attracting long-term capital through reliable dividend growth. Finance: draft the Q4 2025 cash flow projection incorporating the new dividend payout schedule by next Tuesday.

BayCom Corp (BCML) - Marketing Mix: Price

You're looking at the core economics of BayCom Corp's pricing power, which, for a bank, really boils down to the Net Interest Margin (NIM). The latest figures show the pressure points right now.

The Q3 2025 annualized Net Interest Margin (NIM) landed at 3.72%. Honestly, that's a slight sequential compression from the 3.77% seen in the prior quarter. It tells you that while asset yields are moving up, the cost of money is outpacing that growth, challenging the overall pricing structure.

On the asset side-the price BayCom Corp charges for its money-the average loan yield reached 5.76% in Q3 2025. That reflects effective asset repricing, which is good; it was up from 5.63% in Q2 2025. Still, the cost of funds is the real story here.

Funding costs are definitely rising. The average rate paid on interest-bearing liabilities hit 2.77% in the third quarter. That's a 23 basis point increase quarter-over-quarter, which is significant when you're trying to maintain margin.

BayCom Corp's balance sheet remains substantial, with total assets steady at approximately $2.6 billion as of September 30, 2025. This asset base supports the bank's ability to command pricing on its loan book, but the funding mix complicates things.

The pricing strategy is certainly challenged by a mix shift to higher-cost money market and time deposits. In Q1 2025, we already saw noninterest-bearing deposits decline, signaling client migration to these more expensive funding sources. That migration directly pressures the NIM.

Here's a quick look at how the key margin components stacked up in Q3 2025:

To be fair, you need to watch the components driving that NIM compression:

• - NIM compression: 0.05% sequentially (3.77% to 3.72%).
• - Asset yield increase: 13 basis points sequentially (5.63% to 5.76%).
• - Funding cost increase: 23 basis points sequentially (implied from 2.77% rate and 23 bps rise).
• - Total assets: Steady at $2.6 billion.
• - Dividend per share: Recently raised to $0.30 (from $0.25).

Finance: draft 13-week cash view by Friday.