Clear Channel Outdoor Holdings, Inc. (CCO): PESTLE Analysis [Nov-2025 Updated]

You need to know if Clear Channel Outdoor Holdings, Inc. (CCO) is positioned for a breakout or a breakdown, and the PESTLE factors tell a clear story: it's a race between digital transformation and debt. While the company is seeing strong momentum in Digital Out-of-Home (DOOH)-with digital revenue up 11.1% in America in Q2 2025-it's simultaneously carrying a massive debt load of over $5.067 billion, creating a significant interest expense burden. You'll defintely want to see how political ad cycles, new programmatic technology, and stricter legal compliance are mapping the company's path to its full-year 2025 consolidated revenue guidance of up to $1.599 billion.

Clear Channel Outdoor Holdings, Inc. (CCO) - PESTLE Analysis: Political factors

Political advertising revenue is lower in 2025, a non-presidential election year.

As a seasoned financial analyst, I look for cyclical dips, and the political advertising cycle is a clear one for Clear Channel Outdoor Holdings. The year 2025 is a non-presidential election year, which means the high-margin, short-burst revenue from national campaigns is defintely lower. Clear Channel Outdoor's management confirmed that political advertising was down this year and was 'not a contributor' to the strong Q3 2025 results.

This political headwind is offset by strong core business performance. For the full fiscal year 2025, the company still expects to deliver consolidated revenue between $1.584 billion and $1.599 billion, representing a 5% to 6% increase over the prior year. The drop in political spend is a known variable, but the company's overall growth, driven by digital and local sales, shows the core business is resilient enough to absorb the cyclical political downturn.

New 10-year contract secured with Metropolitan Washington Airports Authority (MWAA) starting in 2026.

Securing long-term contracts with government-controlled entities like transit and airport authorities is the lifeblood of the out-of-home (OOH) advertising industry. The new 10-year contract with the Metropolitan Washington Airports Authority (MWAA), which includes a five-year renewal option, is a major political win. It secures Clear Channel Outdoor's presence at Washington Dulles International Airport (IAD) and Reagan National Airport (DCA) starting March 1, 2026.

The political nature of this contract is tied to the public-private partnership model. The contract mandates significant capital investment from Clear Channel Outdoor, but in return, it provides a stable, high-value revenue stream in a key market. One big takeaway: the company commits to achieving 85% digital advertising coverage within two years at these airports.

Here's a quick look at the MWAA contract's strategic value:

• Term: 10 years (starts March 1, 2026) with a 5-year renewal option.
• Coverage: Washington Dulles International Airport (IAD) and Reagan National Airport (DCA).
• Digital Commitment: Achieve 85% digital coverage within two years.
• Historical Performance: Company previously nearly doubled revenue compared to the prior concessionaire.

Potential impact from the proposed 'One Big Beautiful Bill Act' on income tax expense.

The passage of the 'One Big Beautiful Bill Act' (OBBBA) in July 2025 is a significant political factor directly impacting Clear Channel Outdoor's financial statements, particularly its income tax expense. This sweeping tax legislation, while designed to benefit manufacturing most, contains two key provisions that are highly favorable for a capital-intensive company with a substantial debt load.

The quick math shows a positive impact on cash flow from two primary areas:

• Permanent 100% Bonus Depreciation: This allows Clear Channel Outdoor to immediately deduct the full cost of qualified property, like new digital billboards, in the year they are placed in service. This accelerates tax deductions, reducing taxable income and boosting cash flow, which is crucial for funding the capital expenditures (CapEx) expected to be between $60 million and $70 million for the full year 2025.
• Favorable Interest Deduction Rules: The Act permanently restores the business interest deduction limitation to a more generous pre-Tax Cuts and Jobs Act (TCJA) form. This is a material benefit for a company with a total debt of approximately $5.1 billion as of September 30, 2025, and expected cash interest payments of approximately $394 million for the full year 2025.

Continuous need to obtain and renew key contracts with transit authorities and municipalities.

The political landscape for Clear Channel Outdoor is a constant negotiation process with public sector partners. The company's success hinges on its ability to secure and renew these governmental contracts, which are often awarded through competitive, politically sensitive bidding processes. The MWAA contract is one example, but the pattern is clear across major U.S. markets.

The table below summarizes recent, material contract activity with public authorities:

Authority	Location	Contract Detail	Term/Status
Metropolitan Washington Airports Authority (MWAA)	Washington D.C. Area (IAD/DCA)	Airport advertising concession, 85% digital commitment	New 10-year deal (starts Mar 1, 2026)
Metropolitan Transportation Authority (MTA)	New York/New Jersey/Connecticut Metro	Roadside OOH advertising concession (250+ displays)	New 15-year deal (started Nov 1, 2024)
San Francisco Municipal Transportation Agency (SFMTA)	San Francisco, CA	Transit Shelter Advertising Agreement	5-year option exercised (through Dec 7, 2027)

The San Francisco extension is a good example of a political compromise: in exchange for reduced Minimum Annual Guaranteed (MAG) payments to the City, Clear Channel Outdoor committed to investing $3,000,000 in digital advertising prior to June 2025. This shows that the political factor is not just about winning new deals, but also managing and renegotiating existing ones to ensure operational continuity and financial viability.

Clear Channel Outdoor Holdings, Inc. (CCO) - PESTLE Analysis: Economic factors

Full-year 2025 consolidated revenue guidance is strong at $1.584 billion to $1.599 billion.

The economic outlook for Clear Channel Outdoor Holdings, Inc. (CCO) remains positive, driven by strong advertising demand, especially in the core U.S. market. The company projects a full-year 2025 Consolidated Revenue Guidance of between $1.584 billion and $1.599 billion, representing a solid 5% to 6% increase over the prior year.

This growth is largely fueled by the Americas and Airports segments, which are benefiting from the company's shift toward digital out-of-home (DOOH) and programmatic advertising (the automated buying and selling of ad space). For instance, the third quarter of 2025 alone saw consolidated revenue reach $405.6 million, an 8.1% year-over-year increase, which is a clear sign that the market is recovering and advertisers are spending.

Here's the quick math: Hitting the midpoint of the full-year guidance, around $1.591 billion, suggests a robust advertising environment that is defintely working in the company's favor.

High total debt of $5.067 billion as of June 30, 2025, creating a substantial interest expense burden.

The primary financial headwind for Clear Channel Outdoor Holdings is its substantial debt load. As of June 30, 2025, the company carried a high total debt of approximately $5.067 billion. This massive figure translates directly into a significant interest expense burden, which severely limits the company's ability to generate net income and reinvest capital aggressively.

To be fair, management is actively addressing this. They have been executing a debt management strategy, including a major refinancing effort in the third quarter of 2025 where they issued $2.05 billion in new senior secured notes and redeemed $2.0 billion of existing notes. This move extends the maturity profile, pushing the nearest maturity out to 2028, which buys time but doesn't eliminate the principal.

The interest expense remains a massive drag on the bottom line.

Strategic divestitures of international units, like the pending Brazil sale for $\sim$$14.7 million, to focus on the U.S. core.

A key economic strategy in 2025 has been the strategic divestiture of non-core international assets to simplify the business model and reduce debt. The company is transforming into a U.S.-focused entity, concentrating on its high-growth Americas and Airports segments. [cite: 7 (from previous search)]

This strategy culminated in the completion of the sale of the Brazil business on October 1, 2025, for approximately $15.0 million. [cite: 4, 7 (from previous search)] This marks the company's complete exit from Latin America. Furthermore, Clear Channel Outdoor Holdings has entered into a definitive agreement to sell its Spain business for approximately $134.9 million (€115 million), a transaction expected to close in early 2026.

The net proceeds from these sales are explicitly earmarked to improve liquidity and enhance financial flexibility, primarily by paying down debt. [cite: 4 (from previous search)]

Q3 2025 reported a loss from continuing operations of $49.6 million, despite revenue growth.

Despite the strong top-line growth, the company continues to struggle with profitability on a GAAP (Generally Accepted Accounting Principles) basis. For the third quarter of 2025, Clear Channel Outdoor Holdings reported a loss from continuing operations of $49.6 million, with the consolidated net loss reaching $60.09 million.

This loss, even with an 8.1% revenue increase, highlights the economic challenge. The core problem is that the high interest expense, coupled with operating costs and depreciation related to the digital transition, consumes the majority of the operating profit.

The following table summarizes the core Q3 2025 economic performance metrics for clarity:

Metric	Value (Q3 2025)	Year-over-Year Change
Consolidated Revenue	$405.6 million	8.1% Increase
Loss from Continuing Operations	$49.6 million	N/A (Focus on dollar amount)
Consolidated Net Loss	$60.09 million	Widened from prior year

This is the central tension: strong revenue growth shows market demand, but the debt structure kills net income.

Clear Channel Outdoor Holdings, Inc. (CCO) - PESTLE Analysis: Social factors

Growing consumer demand for interactive and experiential advertising at bus stops and urban centers.

The public is increasingly bored with static ads, demanding real-world engagement that mirrors their digital experiences. For Clear Channel Outdoor Holdings, Inc. (CCO), this translates into a powerful tailwind for its Digital Out-of-Home (DOOH) assets, particularly in high-traffic urban centers and transit hubs. This shift is not just about moving images; it's about interactivity and immersion.

Honestly, if you can't make an ad an experience, you're leaving money on the table. The industry sees augmented reality (AR) technologies driving engagement surges of up to 300% compared to traditional static displays. Plus, AR-enhanced campaigns have shown interaction rates over 30% in prime locations, a clear signal that consumers want to play with the advertising. This is defintely a core opportunity for CCO to expand its premium digital inventory and programmatic capabilities.

Here's the quick math on engagement: Digital OOH adverts are reported to boost overall engagement by 66%, and when an ad is interactive, the likelihood of a consumer visiting a website or searching for a brand within minutes of exposure is around 40%.

Increased public concern over data privacy, which pressures the use of location-based ad targeting.

Public trust is the new currency, and the tightening of global and U.S. state-level privacy regulations (like the California Consumer Privacy Act) is forcing a fundamental change in how location data is used. The core challenge for CCO's data-driven platforms, such as RADAR, is maintaining targeting precision while operating on a foundation of privacy-compliant, aggregated, and anonymized data.

The good news is that Out-of-Home (OOH) advertising inherently relies on aggregated mobility data rather than individual-level tracking (like third-party cookies), which is a significant advantage over digital media. Still, the pressure is real. A reported 85% of consumers are more likely to trust brands that prioritize data transparency and privacy. This means CCO must continue to be rigorously transparent about its data practices, focusing on contextual advertising and geo-behavioral trends derived from large, anonymized data sets.

Urban recovery and increased traffic post-pandemic boost the core out-of-home (OOH) advertising reach.

The social factor here is the return to real-world mobility-a post-pandemic normalization that has put OOH audiences at historic highs. People are out of their homes, commuting, traveling, and exploring again. This trend directly and positively impacts CCO's core business segments.

The financial results for Clear Channel Outdoor Holdings, Inc. already reflect this recovery. For the third quarter of 2025, the Airports segment saw a substantial revenue increase of 16.1%, a direct result of the surge in air travel. The America segment also grew by 5.9%. For the full year 2025, the company projects consolidated revenue to be between $1.57 billion and $1.60 billion, a range that assumes continued strong mobility.

Mobility data from a 2025 study shows that in a single week, 79% of people rode in a car and 58% walked in a downtown area. This widespread exposure is why OOH remains an unskippable medium.

CCO 2025 Financial Metric	Value/Range (USD)	Social Factor Impact
Full Year 2025 Consolidated Revenue Guidance	$1.57 billion - $1.60 billion	Sustained post-pandemic mobility and urban recovery.
Q3 2025 Airports Segment Revenue Growth	16.1%	Strong recovery in air travel and high-dwell-time ad exposure.
Q2 2025 Americas Digital Revenue Growth	11.1%	Consumer demand for dynamic and digital ad formats.
Full Year 2025 Adjusted EBITDA Guidance	$490 million - $505 million	Margin expansion driven by high-margin digital and premium inventory.

Rising eco-consciousness drives a preference for brands using sustainable and green advertising methods.

Environmental, Social, and Governance (ESG) concerns have moved from a niche interest to a mainstream social expectation. Consumers now prefer brands that reflect their eco-consciousness, and this extends to the advertising medium itself. Brands are actively looking for media partners who can demonstrate a lower carbon footprint.

This trend is a competitive advantage for OOH, as it is often cited as the most sustainable form of advertising per impression. Compared to other media measured, OOH accounts for only 3.3% of total ad power consumption and less than 3.5% of the total ad carbon footprint.

Clear Channel Outdoor Holdings, Inc. is pressured to invest in green technology for its infrastructure. This includes:

• Implementing solar-powered digital signage, which is going mainstream.
• Using recycled or Forest Stewardship Council (FSC)-certified paper for traditional static billboards.
• Sourcing green electricity for the growing network of digital displays.

The industry is moving fast; already, approximately 90% of OOH formats are using renewable energy to power their sites. CCO must ensure its own operations meet or exceed these new sustainability benchmarks to win over eco-conscious advertisers.

Clear Channel Outdoor Holdings, Inc. (CCO) - PESTLE Analysis: Technological factors

Digital Out-of-Home (DOOH) is the key growth engine, with digital revenue up 11.1% in America in Q2 2025

The core of Clear Channel Outdoor Holdings, Inc.'s (CCO) technological strategy is the aggressive expansion of its Digital Out-of-Home (DOOH) network. This isn't just an upgrade; it's a fundamental shift driving revenue growth and margin expansion. In the second quarter of 2025 (Q2 2025), the America segment's total revenue was $303.1 million, with digital sales being the primary catalyst.

The numbers show exactly where the momentum is: digital revenue in the America segment increased by a strong 11.1% year-over-year in Q2 2025, reaching $114 million. The Airports segment, which is almost entirely digital, showed even stronger growth, surging by 31.5% to $64 million. This is the whole ballgame for CCO right now, moving from static posters to dynamic, high-margin digital displays.

Segment	Q2 2025 Revenue	Year-over-Year Change	Digital Revenue (Q2 2025)	Digital Revenue Growth (YoY)
America	$303.1 million	4.4%	$114 million	11.1%
Airports	$99.7 million	15.6%	$64 million	31.5%
Consolidated	$402.8 million	7.0%	N/A	N/A

Programmatic OOH is a major trend, allowing for automated, real-time ad buying and content swaps

Programmatic Out-of-Home (pDOOH) is the technology that makes DOOH truly competitive with online media. It allows advertisers to buy ad space automatically and in real-time (real-time bidding), based on audience data and specific market conditions. This flexibility is a huge selling point for media buyers who want to optimize their spend on the fly. CCO has made this a core pillar of its growth strategy.

The company has scaled its programmatic capabilities significantly, making its premium inventory highly accessible. Honestly, if you're not programmatic, you're not playing in the modern ad market. CCO's reach here is substantial:

• 90% of premium digital airport inventory is available programmatically.
• 80% of digital roadside inventory can be purchased programmatically.
• The company works with over 20 Demand Side Platform (DSP) partners, integrating OOH into omnichannel buying strategies.

Plus, the technology allows for dynamic content capabilities, meaning ads can change instantly based on data triggers like the weather, time of day, or even live sports scores, making the ad incredibly relevant.

Integration of Augmented Reality (AR) and Artificial Intelligence (AI) for real-time ad personalization and engagement

While Augmented Reality (AR) is still nascent in OOH, the integration of Artificial Intelligence (AI) is already impacting CCO's business. The company has noted that the surge in AI-related investments by major tech firms has been a stronger-than-expected tailwind in 2025, specifically contributing to market strength in places like San Francisco. This isn't CCO using AI, but rather benefiting from a massive new advertising category.

However, CCO is using AI-adjacent technology for personalization. Their programmatic and data platforms enable dynamic creative optimization, which is essentially an automated, data-driven personalization. This allows for real-time content swaps based on audience data-a key function that AI will only enhance. The real action is in the data layer, which is where they are focusing their investment.

Investment in data analytics platforms, like RADAR, to offer measurable campaign performance to advertisers

Measurability is the biggest hurdle for Out-of-Home advertising, and CCO's investment in its proprietary data platform, CCO RADAR, is the direct answer. This platform moves OOH from a simple awareness play to a measurable performance channel.

RADAR uses aggregated and anonymized mobile location data to analyze audience travel patterns and behaviors, allowing advertisers to plan campaigns based on over 3,000 audience segments. Here's the quick math: if you can prove your billboard drove store visits, you get more budget. In September 2025, CCO launched CCO Inflight Insights, a new solution built on RADAR, which is a game-changer. This tool provides real-time campaign attribution, giving brands insights into store visits while the OOH campaign is still running. This allows advertisers to optimize their campaign mid-flight, which is defintely a first for the industry.

Clear Channel Outdoor Holdings, Inc. (CCO) - PESTLE Analysis: Legal factors

Increased regulatory scrutiny and permit requirements for the expansion of new digital billboards.

You need to focus on the rising cost and complexity of expanding your digital footprint, especially in the U.S. market. The push for digital out-of-home (DOOH) growth is strong-Clear Channel Outdoor's 2025 annual report showed a 22% increase in digital inventory year-over-year-but this expansion runs straight into local and state regulatory hurdles.

Permit requirements for new digital billboards are becoming stricter and more costly, adding significant compliance expense. This regulatory risk is a direct headwind against the company's capital allocation strategy. For perspective, CCO's capital expenditures, while slightly lower, remained elevated, projected to be in the $130-150 million range for the prior fiscal year, a large portion of which funds this digital build-out. That's a lot of capital tied up in a process that is defintely not guaranteed to be fast or simple.

Here's the quick math on the compliance challenge:

• Risk: Local ordinances often restrict billboard size, spacing, and illumination, requiring lengthy, expensive legal and lobbying efforts to secure variances or new permits.
• Action: CCO must budget for higher-than-average legal and administrative costs per site for new digital installations compared to static signs.
• Impact: Delays in permitting directly slow the monetization of new digital assets, straining cash flow.

Compliance risk associated with new data protection and privacy laws affecting ad targeting methods.

The legal landscape for ad targeting is shifting rapidly, and it directly impacts the value proposition of CCO's CCO RADAR data platform. As state-level data privacy laws-like the California Consumer Privacy Act (CCPA) and others-continue to evolve, they introduce significant compliance risk, particularly regarding the collection and use of consumer data from cellular devices, QR codes, and beacon technology.

To be fair, CCO is addressing this head-on by pioneering privacy-centric technology. They are the first U.S. out-of-home (OOH) media company to integrate its CCO RADAR platform with Data Clean Room (DCR) applications from partners like Aqfer, Habu, InfoSum, and LiveRamp. This technology allows brands to leverage their own first-party data for audience targeting and campaign measurement in a secure, privacy-conscious environment. Still, the risk of enforcement actions by the U.S. Federal Trade Commission (FTC) and other regulators remains a constant, expensive threat.

Successful receipt of all regulatory clearances for the sale of the Europe-North segment in March 2025.

The successful divestiture of the Europe-North segment was a major legal and financial de-risking event for the company in the first half of 2025. Clear Channel Outdoor announced the receipt of all required regulatory clearances and approvals on March 10, 2025, and closed the sale to Bauer Radio Limited on March 31, 2025.

This transaction was critical for balance sheet health. The total purchase price was $625 million, which was an all-cash consideration. Crucially, the company used a significant portion of the proceeds to immediately reduce debt, which is a clear win for the legal and financial structure. The net cash proceeds received, after prepaying the outstanding CCIBV term loans of $375 million plus approximately $12 million of accrued interest, totaled around $243 million.

This single action reduced the company's overall geographic risk and streamlined its legal focus to the Americas and Airports segments. The total international divestitures completed amounted to approximately $745 million in purchase consideration, which is a major step in simplifying the business.

Contracts with government entities (like the MTA) are critical but introduce specific compliance and renewal risks.

A core part of the U.S. business involves long-term contracts with governmental and quasi-governmental entities, which are high-value but come with unique compliance and financial risks. For example, CCO secured a large 15-year contract for roadside advertising assets controlled by the New York Metropolitan Transportation Authority (MTA), effective November 1, 2024.

These municipal contracts are often structured with a Minimum Annual Guarantee (MAG) and a high revenue-share component, which makes them lower-margin but highly stable. This particular MTA contract is expected to increase the America segment's top-line revenue by a little over 2% (or 200 basis points), but it will also likely decrease margins by a 'half a percentage point' due to the high revenue share. The revenue generated from this deal contributed to a 5.9% increase in U.S. billboards revenue in the third quarter of 2025.

Another key win was the new 10-year contract (with a five-year renewal option) with the Metropolitan Washington Airports Authority (MWAA), beginning March 1, 2026. The risk here is not just renewal, but strict adherence to all contract terms, including maintenance, public-facing content standards, and revenue sharing formulas, which are subject to government audit and can result in penalties or termination if compliance is not perfect.

Government Contract	Term Length	Effective Date	Financial/Compliance Impact (2025)
New York MTA Roadside Assets	15 years	November 1, 2024	Expected to add >2% to America's top-line revenue; lower margin due to high revenue share.
Metropolitan Washington Airports Authority (MWAA)	10 years (+ 5-year option)	March 1, 2026	Secured through a competitive process; requires accelerated digital upgrades (targeting 85% digital coverage).

Finance: draft 13-week cash view by Friday incorporating the full $243 million net proceeds from the Europe-North sale to model debt paydown options.

Clear Channel Outdoor Holdings, Inc. (CCO) - PESTLE Analysis: Environmental factors

You're looking at the environmental factors, and what you're really asking is: how much is Clear Channel Outdoor Holdings, Inc. (CCO) spending to stay ahead of the green curve, and is it enough? The answer is that their primary environmental action is tied directly to their core business strategy-digital transformation-which is a smart, two-birds-with-one-stone approach.

The company has a long-term goal to achieve Carbon Net Zero before 2050 across all divisions, with some key business units targeting Scope 1 and 2 emissions by 2030. This is a solid commitment, but the near-term action is where the capital flows, and that means energy-efficient digital displays.

Industry trend toward sustainability, requiring investment in energy-efficient LED screens.

The industry shift to Digital Out-of-Home (DOOH) is the single biggest environmental factor for Clear Channel Outdoor Holdings, Inc. right now. Converting static billboards to digital screens using modern, energy-efficient Light Emitting Diode (LED) technology reduces maintenance waste and offers significant energy savings over older, externally lit signs.

The company's strategic plan for 2025 is to 'Accelerate Technology Capabilities' by expanding its premium digital displays. This focus is already paying off: the America segment's digital revenue was up 11.1% to $113.8 million in the second quarter of 2025.

Here's the quick math on their investment capacity for this shift, based on their 2025 financial guidance:

Metric (Full Year 2025 Guidance Midpoint)	Value	Implication
Consolidated Revenue	~$1.585 billion	Strong base for strategic reinvestment.
Adjusted EBITDA	~$497.5 million	Cash flow generation to fund CapEx.
Total Capital Expenditure (CapEx)	$60 million - $70 million	The budget for all new digital conversions, maintenance, and growth.

What this estimate hides is the percentage of that $60 million to $70 million CapEx dedicated specifically to new, energy-efficient LED installations, but the digital expansion is the clear priority. For example, a new contract commits to achieving 85% digital advertising coverage at Washington Dulles International and Reagan National Airports within two years, starting in 2026.

Pressure to adopt eco-friendly materials like biodegradable vinyl and recycled plastics for static ads.

While the long-term goal is digital, the company still operates a massive portfolio of static displays. As of March 31, 2025, Clear Channel Outdoor Holdings, Inc. operated more than 61,400 print and digital out-of-home advertising displays in the U.S. This means they still use substantial amounts of vinyl and paper for the print portion of the business.

The pressure from advertisers and municipalities to use sustainable materials-like biodegradable vinyl or recycled plastics for static posters and bulletins-is real. Honestly, the public-facing metrics on the volume of these materials used in the US segment for 2025 are not as transparent as the financial data. The material shift is a cost center, not a revenue driver, so it's defintely less prioritized in investor communications than the digital conversion that boosts revenue.

Use of solar-powered displays is becoming a competitive necessity to reduce the carbon footprint.

Solar power is a key component of the broader carbon footprint reduction strategy, particularly for off-grid or remote roadside locations where grid power installation is expensive. Clear Channel Outdoor Holdings, Inc. explicitly commits to 'encourage the development and diffusion of environmentally friendly technologies' as part of its Global Environmental Program.

While the company does not publicly disclose the exact number of US solar-powered displays or their energy savings in its 2025 financial updates, the industry trend makes it a competitive necessity. The move to high-efficiency LED screens alone drastically cuts the power demand, making solar a more viable, cost-effective option for powering a portion of their assets.

Community-centric installations, such as integrating greenery, are being used to improve public perception.

The company improves its public perception and strengthens municipal partnerships through community-focused environmental and social initiatives. They frame this as delivering 'useful and socially responsible mobility solutions.'

Concrete actions in 2025 include:

• Supporting the PRU electric bus fleet in Chicago, which features large-scale OOH advertising displays on a zero-emission transport system.
• Donating tens of millions of dollars of digital media space annually across their nationwide network for public service campaigns related to environmental sustainability, public safety, and health.

This community engagement, while not directly 'integrating greenery' on a massive scale, addresses the environmental factor by promoting sustainable transportation and donating inventory to environmental causes, effectively using their core asset-the display network-to improve public perception.