Cherry Hill Mortgage Investment Corporation (CHMI): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into a mortgage REIT, and trying to map the classic 4 P's onto something like Cherry Hill Mortgage Investment Corporation (CHMI) can feel like trying to fit a square peg in a round hole. Forget consumer goods; for this business as of late 2025, the 'Product' is Agency RMBS and MSRs, the 'Place' is the NYSE trading screen, and the 'Price' is all about Book Value per Share versus market quote. Honestly, understanding how Cherry Hill Mortgage Investment Corporation deploys capital and manages investor perception-the real levers here-requires looking past the usual marketing jargon. Below, I've broken down exactly what their Product, Place, Promotion, and Price look like right now, giving you the precise, analyst-level view you need to assess its current standing.

Cherry Hill Mortgage Investment Corporation (CHMI) - Marketing Mix: Product

The product element for Cherry Hill Mortgage Investment Corporation (CHMI) centers on its role as a real estate finance company that acquires, invests in, and manages residential mortgage assets in the United States. The core offerings are financial instruments, not physical goods. You are essentially buying a stake in the income streams generated by these assets.

Investment in Agency Residential Mortgage-Backed Securities (RMBS)

The RMBS portfolio forms a major component of the asset base. As of the close of the third quarter of 2025, the RMBS portfolio had a book value and carrying value of approximately $1.2 billion. The characteristics of this portfolio reflect a specific strategy regarding the underlying mortgages.

• Weighted average coupon for the RMBS portfolio as of September 30, 2025: 4.98%.
• Weighted average maturity for the RMBS portfolio as of September 30, 2025: 27 years.

Ownership of Mortgage Servicing Rights (MSRs) through a captive entity

Cherry Hill Mortgage Investment Corporation acquires and manages Mortgage Servicing Rights (MSRs), which represent the right to collect servicing fees on mortgage loans. This provides a fee-based income stream. The scale of the MSR portfolio is substantial when measured by the underlying loan balance.

The Unpaid Principal Balance (UPB) for the MSR portfolio stood at $16.2 billion as of September 30, 2025. For context, the UPB was $16.6 billion at the end of the second quarter of 2025, with a carrying value of $224.6 million at that time. This asset class is managed to generate net servicing fee income, which was $8.5 million for the third quarter of 2025.

Focus on a balanced portfolio to manage interest rate and prepayment risk

To manage the duration risk and interest rate risk inherent in holding RMBS and MSRs, Cherry Hill Mortgage Investment Corporation actively uses derivatives. The aggregate portfolio leverage stood at 5.3x at September 30, 2025. The company deploys a mix of instruments to hedge its positions.

This active management is intended to help the company respond tactically to the prevailing interest rate environment, which management noted in November 2025 included a lower interest rate environment.

Common and preferred stock offerings as the primary investor product

For the external investor, the primary product is the equity in Cherry Hill Mortgage Investment Corporation itself, offered through common and preferred stock. These represent the direct investment vehicles. The performance and return profile are communicated through dividends and book value metrics.

• Common Book Value per Share as of September 30, 2025: $3.36.
• Regular Common Dividend declared for the third quarter of 2025: $0.10 per share, payable October 31, 2025.
• Annualized common dividend yield based on the November 5, 2025 closing price: 17.0%.
• Third Quarter 2025 dividend declared on 8.20% Series A Cumulative Redeemable Preferred Stock: $0.5125 per share.
• Third Quarter 2025 dividend declared on 8.250% Series B Fixed-to-Floating Rate Cumulative Redeemable Preferred Stock: $0.6523 per share.

The GAAP net income applicable to common stockholders for the third quarter of 2025 was $2.0 million, or $0.05 per share. Also, Earnings Available for Distribution (EAD) attributable to common stockholders for the same period was $3.3 million, or $0.09 per diluted share. Finance: draft 13-week cash view by Friday.

Cherry Hill Mortgage Investment Corporation (CHMI) - Marketing Mix: Place

You're looking at how Cherry Hill Mortgage Investment Corporation (CHMI) gets its shares and capital into the hands of investors. For a mortgage REIT, 'Place' isn't about physical stores; it's about market access for its securities and the sourcing of its funding base.

Shares trade publicly on the New York Stock Exchange (NYSE) under the ticker CHMI. This is the primary point of access for equity investors looking to purchase ownership in Cherry Hill Mortgage Investment Corporation.

Distribution is entirely through electronic trading platforms and brokerage accounts. You won't find a physical branch to buy shares; it's all digital execution via brokerages. The market structure dictates this distribution method for publicly listed securities.

The capital structure supporting the investment portfolio relies on both equity raised from the public markets and secured financing. The company actively manages its leverage to optimize returns. Here's a quick look at the balance sheet metrics as of late 2025, which speaks directly to how capital is sourced and managed:

The ability to source capital efficiently is key to the 'Place' strategy for a REIT. The company has demonstrated an ability to tap equity markets, for example, raising approximately $8.9 million through its at-the-market equity program during the second quarter of 2025.

Global reach through major financial institutions and investment funds is evident in the shareholder base. These institutions act as the conduits through which the stock is distributed and held across global investment mandates. The distribution network includes major players:

• Institutional owners filing 13D/G or 13F forms: 73 entities.
• Total shares held by these institutions: 6,286,690 shares.
• Major holders include Vanguard Group Inc, Renaissance Technologies Llc, and BlackRock, Inc.

The annualized common dividend yield, based on the closing stock price on November 5, 2025, stood at 17.0%, which is a key metric attracting income-focused investors through these distribution channels.

Cherry Hill Mortgage Investment Corporation (CHMI) - Marketing Mix: Promotion

You're looking at how Cherry Hill Mortgage Investment Corporation communicates its value proposition to the investment community, which is the core of its promotion strategy, given its business model. For a real estate finance company like Cherry Hill Mortgage Investment Corporation, promotion is less about consumer advertising and more about rigorous, transparent, and consistent investor relations (IR) outreach.

Regular investor relations outreach via quarterly earnings calls and presentations.

Cherry Hill Mortgage Investment Corporation keeps the market informed through scheduled events. For instance, the third quarter 2025 financial results were released after market close on November 6, 2025. The company followed this with a conference call the same day at 5:00 pm Eastern Time to discuss the performance. You can find a live webcast of these calls in the investor relations section of the company's website at www.chmireit.com, with an online archive kept for 1 year following the call. This cadence establishes a predictable rhythm for communication.

Mandatory public disclosure through SEC filings (10-K, 10-Q, 8-K) for transparency.

Transparency is non-negotiable for a publicly traded entity. Cherry Hill Mortgage Investment Corporation adheres strictly to mandatory disclosure rules. For example, the company filed its Form 10-Q, the quarterly report providing a continuing view of its financial position, around August 7, 2025. Furthermore, the release of earnings is often accompanied by an 8-K filing to report unscheduled material events or corporate happenings. This regulatory compliance forms the bedrock of their promotional credibility.

Key focus on communicating the quarterly dividend and book value per share.

The most critical data points for shareholders are the distributions and the underlying equity value. Cherry Hill Mortgage Investment Corporation actively promotes these figures in its releases. For the third quarter of 2025, the Board declared a regular common dividend of $0.10 per share, payable on October 31, 2025. This resulted in an annualized common dividend yield of 17.0%, based on the closing stock price on November 5, 2025. The common book value per share was reported at $3.36 as of September 30, 2025, an increase from $3.34 at the end of the second quarter of 2025. Honestly, these numbers are what drive daily investor interest.

Here's a quick look at the key communicated financial metrics from the Q3 2025 reporting:

The company also detailed preferred stock dividends: $0.5125 per share on the 8.20% Series A and $0.6523 per share on the 8.250% Series B, both payable on October 15, 2025.

Analyst coverage from major investment banks drives institutional interest.

While specific bank names aren't always in the press releases, the IR section on the Cherry Hill Mortgage Investment Corporation website explicitly lists an Analyst Coverage section, signaling its importance. The market perception, partly driven by this coverage, suggests potential upside; one data point indicates a 15% price target upside from sell-side analysts. This coverage helps validate the company's strategy to institutional investors.

Press releases detail significant capital raises or portfolio shifts.

Press releases serve as the primary vehicle for announcing material changes. The Q3 2025 results release highlighted key operational metrics that hint at portfolio management, such as net servicing fee income of $8.5 million and net interest income of $3.3 million, despite realized losses on derivatives. Furthermore, the company noted maintaining a robust liquidity position with $55.4 million in unrestricted cash as of September 30, 2025, and an aggregate portfolio leverage of 5.3x. The CEO's comments in the release also point toward tactical responses to the interest rate environment, which is a form of strategic communication about portfolio positioning.

You should monitor the Investor Relations page for any specific announcements regarding capital raises, though the Q3 release emphasized current portfolio health and liquidity.

Cherry Hill Mortgage Investment Corporation (CHMI) - Marketing Mix: Price

Price, in the context of Cherry Hill Mortgage Investment Corporation (CHMI), is primarily manifested through its publicly traded stock price, the underlying book value that underpins its intrinsic worth, and the dividend distributions that form the core of shareholder return.

Market price is the publicly traded stock price, fluctuating daily on the NYSE.

The market price for Cherry Hill Mortgage Investment Corporation (CHMI) shares is dynamic, reflecting real-time market sentiment on the New York Stock Exchange. As of the end of day on November 28, 2025, the closing price for a share was $2.49. This represented a gain of 5.51% on that last trading day, rising from $2.36. The stock has traded within a 52-week range, with a high of $3.68 and a low of $2.17. For context, the closing price on November 25, 2025, was recorded at $2.30. Support levels for the stock were noted around $2.30 and $2.35.

Value is fundamentally tied to the Book Value per Share (BVPS).

For a mortgage REIT like Cherry Hill Mortgage Investment Corporation, the perceived value is heavily anchored to its Book Value per Share (BVPS), which represents the equity available to common stockholders on a per-share basis. For the third quarter of 2025, which ended September 30, 2025, the common book value per share was reported at $3.36. This figure showed a modest increase from the second quarter of 2025, where the book value per common share was $3.34. The GAAP net income applicable to common stockholders for Q3 2025 was $0.05 per share.

The relationship between the market price and the book value is critical for assessing whether the stock is trading at a premium or discount to its net asset value. Here is a snapshot of key valuation metrics near the reporting date:

Primary return mechanism is the high dividend yield, typically paid quarterly.

The primary attraction for many investors in Cherry Hill Mortgage Investment Corporation is the high dividend yield, paid out quarterly. For the third quarter of 2025, the Board of Directors declared a common stock dividend of $0.10 per share, which was paid on October 31, 2025. This quarterly payment supported an annualized dividend yield of 17.0% based on recent pricing. This contrasts with the second quarter of 2025, where the dividend was $0.15 per share. Earnings Available for Distribution (EAD) for Q3 2025 was $0.09 per diluted share, covering the $0.10 dividend.

Cherry Hill Mortgage Investment Corporation also pays dividends on its preferred stock:

• 8.20% Series A Cumulative Redeemable Preferred Stock: $0.5125 per share for Q3 2025.
• 8.250% Series B Fixed-to-Floating Rate Cumulative Redeemable Preferred Stock: $0.6523 per share for Q3 2025.

Cost of capital is the interest rate paid on repurchase agreements and other debt.

The cost of capital for Cherry Hill Mortgage Investment Corporation is directly influenced by the interest rates on its financing, notably repurchase agreements (repos) and notes payable, which fund its asset portfolio. As of June 30, 2025, the total liability from Repurchase agreements stood at $1,072,294 thousand, or approximately $1.072 billion. Total Liabilities on the balance sheet were $1,258,246 thousand. The company operated with an aggregate portfolio leverage ratio of 5.3x as of September 30, 2025.

Price-to-Book (P/B) ratio is the key valuation metric for investors.

The Price-to-Book (P/B) ratio is the essential metric you use to gauge market valuation against stated equity value. As of November 7, 2025, the P/B ratio for Cherry Hill Mortgage Investment Corporation was 0.37. This is an improvement of -10.87% from its 12-month average of 0.42. The P/B ratio has been historically low; for instance, the median P/B ratio over the past 13 years was 0.86. The current P/B of 0.37 suggests the market values the company at significantly less than its reported book value per share of $3.36 as of September 30, 2025. The P/B ratio was 0.68 when calculated using a price of $2.37 and the September 2025 BVPS of $3.46.

You should note the range of P/B ratios:

• Current P/B Ratio: 0.37 (as of Nov 7, 2025)
• 12-Month Average P/B Ratio: 0.42
• 3-Year Average P/B Ratio: 0.43

Finance: draft 13-week cash view by Friday.