ClearSign Technologies Corporation (CLIR): Marketing Mix Analysis [Dec-2025 Updated]

You're trying to map the investment thesis for ClearSign Technologies Corporation, and frankly, the late 2025 financials give us a clear picture of where they stand: a company focused on high-value, low-emission industrial burners, not volume. With nine-month 2025 revenue at $1.56 million, the near-term story isn't about massive top-line growth yet; it's about the strategy underpinning their push for 40% and 45% gross margins using value-based pricing for their ClearSign Eye™-equipped tech. Their promotion is laser-focused on the sub 5 ppm NOx mandate, delivered through key channel partners. This is a play on regulatory tailwinds, plain and simple. Dive in below to see how their Product, Place, Promotion, and Price stack up for the next leg of the journey.

ClearSign Technologies Corporation (CLIR) - Marketing Mix: Product

The product element for ClearSign Technologies Corporation centers on patented technologies embedded in industrial combustion and fuel safety systems, designed for decarbonization, efficiency, and emission reduction across energy, boiler, chemical, and petrochemical markets. The core offerings are built around the ClearSign Core™ technology.

ClearSign Core™ process and boiler burners

The foundational technology is integrated into various burner types. The ClearSign Core™ technology provides a direct burner replacement for traditional refinery process heaters and is also available as ClearSign Core™ boiler burner technology. These systems are designed to enhance operational performance, energy efficiency, and safety. For instance, the technology in some configurations can achieve 2ppm NOx when operating with 3% stack oxygen or lower.

New M-Series burners for the midstream market

ClearSign Technologies introduced the M-Series burners, specifically targeting the midstream gas sector, which is noted as a significant growth area, especially with export LNG. The M-Series is positioned as a strong retrofit option to bring existing equipment into compliance while minimizing downtime. The ClearSign Core™ M1 burner is cited as the first in this line, designed to be the most fuel-efficient, compact, and lowest NOx burner from the company to date. The M-Series burners feature a robust design, avoiding metal mesh, ceramics, or refractory block, which helps prevent fouling and allows for rapid light-off and turndown. The ClearSign Core™ M25 model is specifically mentioned as receiving purchase orders in late 2025 for installation in hot oil heaters at gas processing facilities, with expected delivery in the first quarter of 2026.

Co-branded Zeeco CS5 and Hydrogen CS5 burners

In March 2025, ClearSign Technologies expanded its collaboration with Zeeco, Inc. to launch co-branded process burner lines: the Zeeco CS5 and Hydrogen CS5 Burners. These burners are powered by ClearSign Core™ Technology and are engineered to fire 100% natural gas and 100% hydrogen. A key feature is their ability to maintain sub 5 ppm NOx emissions, meeting stringent regulations. This capability positions them as an unparalleled solution for achieving Selective Catalytic Reduction (SCR) level emissions at a fraction of the cost of additional SCR equipment. Both companies are collaborating on the global sales and marketing of these new lines.

ClearSign Eye™ flame sensor technology

The ClearSign Eye™ is an electrical flame sensor for industrial applications, designed as a RetroFit Pilot Sensor to directly replace existing flame rods without modifying the mounting plate. The sensor determines flame presence and intensity by measuring capacitance between two sensing electrodes through the ionization field of the flame. The sensor control module provides a dry contact relay output and a 4-20ma output. Commitments for the first commercial installation of the ClearSign Eye™ Sensor at a supermajor refinery were secured in the first quarter of 2025, with installation expected in the second quarter of 2025. The sensor is capable of measuring at a rate of about 10 microseconds, typically operating on a millisecond timescale.

Engineering services and spare parts orders

Revenue streams include product sales, engineering services, and spare parts. For the third quarter of 2025, total recognized revenue was $1 million, compared to approximately $1.9 million in the same period in 2024, with the prior year benefiting from a large order with multiple burners. Spare parts revenue for Q3 2025 was reported at $300K. The company also secured several engineering orders, including a 32-burner CFD/engineering order from a global supermajor and a 36-burner engineering order for a Texas refinery, both slated for phased rollout. The company reported that its year-to-date Q3 2025 gross profit margin increased 5.3 percentage points compared to the same period in 2024, reinforcing a long-term target margin between 40% and 45%.

The following table summarizes key product and order metrics as of late 2025:

ClearSign Technologies Corporation (CLIR) - Marketing Mix: Place

The Place strategy for ClearSign Technologies Corporation centers on leveraging established industry relationships and OEM channels to distribute its advanced combustion and sensing technologies directly into key industrial facilities.

Channel Partner Reliance and OEM Integration

Sales flow significantly through established channel partners, which is a core component of the distribution model. ClearSign Technologies Corporation expanded its collaborative working relationship with Zeeco, Inc., culminating in the launch of co-branded process burner lines, the Zeeco CS5 and Zeeco Hydrogen CS5 Burners, in the first quarter of 2025. This partnership also involves collaboration on global sales and marketing efforts. Furthermore, heater manufacturer Devco Process Heaters acts as a key channel, selling ClearSign Core™ M Series burners, such as the M25 model, directly to end-users. As of the third quarter of 2025 update, ClearSign had received two separate orders for the ClearSign Core™ "M" Series Burner from Devco Process Heaters.

The distribution structure can be summarized by the key partners and their recent order activity:

Direct Sales and Key Market Focus

While channel partners are critical, direct sales engagement occurs with integrated petroleum producers and major energy companies. The primary target markets for ClearSign Technologies Corporation's patented technologies include the energy (upstream oil production and down-stream refining), chemical, and petrochemical industries. The company reported receiving commitments for the first commercial installation of its ClearSign Eye Sensor at a supermajor refinery on the U.S. Gulf Coast. Additionally, ClearSign is seeing renewed interest in its flaring solutions from prominent oil and gas production customers to meet emissions requirements.

The geographic concentration of installations and sales activity in late 2025 highlights focus areas within the US energy sector:

• California: Received an engineering order for a Low Emissions Flare Burner from an energy company; this was the third burner sold to this customer overall. Also, 20 process burners were awaiting installation at a Los Angeles refinery, scheduled for the third quarter of 2025.
• Texas: A new M Series burner was announced with an installation into a U.S. Gulf Coast facility of a global chemical company. A ClearSign Core™ M25 burner was ordered for retrofit in an existing hot oil heater at a multinational energy company facility in West Texas.
• New Mexico: An order for a ClearSign Core™ M25 burner was slated for installation in a hot oil heater at a New Mexico gas processing facility.
• Other US Regions: Sales of the M Series technology were noted in Colorado. The company is seeing increased interest and orders from the US Gulf Coast region generally.

The collaboration with Zeeco is explicitly structured for global reach, as both sales teams began marketing and selling the co-branded product lines, providing ClearSign with a significant expansion in market presence.

ClearSign Technologies Corporation (CLIR) - Marketing Mix: Promotion

You're looking at how ClearSign Technologies Corporation communicates its value proposition in the market, which is heavily weighted toward regulatory compliance and technological superiority in emissions control. The promotion strategy centers on validating their technology through real-world deployments and consistent engagement with the investment community.

Focus on Decarbonization and Sub 5 ppm NOx Emissions

ClearSign Technologies Corporation actively promotes its role in industrial decarbonization, specifically highlighting its ability to meet stringent environmental mandates. A core promotional message is the capability of their technology, particularly the co-branded Zeeco CS5 and Zeeco Hydrogen CS5 Burners, to fire 100% natural gas and 100% hydrogen while maintaining sub 5 ppm NOx emissions. This positions the technology as a crucial enabler for the energy industry's transition to cleaner fuels, including hydrogen, which addresses the gap where existing process burners cannot meet strict NOx requirements while using 100% hydrogen. Furthermore, testing on the M-Series process burner demonstrated selective catalytic reduction (SCR)-level NOx emissions.

Investor Relations via Quarterly Conference Calls and Webcasts

Investor communication is managed through scheduled events to convey operational progress and financial standing. ClearSign Technologies Corporation announced its Third Quarter 2025 Conference Call for Wednesday, November 19, 2025, at 5:00 PM ET. This call was set to discuss financial and operating results for the quarter ended September 30, 2025. For context on recent performance shared on prior calls, revenues for the Second Quarter 2025 were approximately $133,000. As of June 30, 2025, the company reported cash and cash equivalents of approximately $12.3 million, with 52,426,282 shares of common stock issued and outstanding.

The access points for investor engagement include:

• Dial-in numbers: 888-506-0062 (U.S.) or 973-528-0011 (international).
• Participant Access Code: 919913.
• Webcast archive availability: at least 90 days on the investor relations site.
• Telephonic playback availability: 14 days after the call.

Press Releases Announcing New Orders and Commercial Installations

New business wins are heavily promoted via press releases to demonstrate market traction and validation of the technology. Recent announcements detail significant activity across both process burners and flare solutions:

Developing a Reduced-Scope M25 Burner for the Midstream Gap

The ClearSign Core™ M25 burner is specifically promoted as a direct response to channel partner feedback, targeting an unmet need in the midstream market segment. The promotion emphasizes its flexibility and suitability for this market, evidenced by securing multiple orders for this specific model for gas processing facilities in New Mexico and West Texas. The company noted growing interest and increasing requests for proposals for this M Series line.

Proposal Value for Flare Systems

While the specific 10x year-to-date increase in proposal value for flare systems is not verifiable in the latest data, the promotion highlights a strong trend in this segment. The company has secured its fourth low-emission flare burner engineering order from a single major California energy producer, marking the third burner order from that operator in 2025 alone. This repeat business is framed as strong validation of the technology's performance and reliability, suggesting increasing order scope and value within the flaring product line due to stricter environmental standards.

ClearSign Technologies Corporation (CLIR) - Marketing Mix: Price

You're looking at how ClearSign Technologies Corporation prices its advanced combustion solutions, which is less about matching a competitor's sticker price and more about capturing the value you deliver-think efficiency gains and compliance certainty. This isn't a commodity play; it's about engineering a solution that saves the customer money or avoids massive regulatory fines over the product's life.

The company's long-term financial goal reflects this value capture approach. ClearSign Technologies Corporation is targeting gross margins between 40% and 45% as a core part of its strategy. This margin target is what drives the pricing policy, ensuring that each sale reflects the technological premium and the long-term operational benefit provided to the industrial customer.

We can see the margin focus translating into recent performance, even with lumpy revenue from large burner orders. The gross margin improvement in Q3 2025 was notable:

• Q3 2025 gross margin increased by approximately 6.1 percentage points year-over-year.
• Year-to-date through Q3 2025, the gross profit margin increased by 5.3 percentage points compared to the same period in 2024.

To be fair, revenue visibility can be challenging because process burner orders are substantial but have a longer duration, making revenue flow lumpy. Still, the company is making progress in diversifying its revenue base.

Here are the key top-line figures from the latest reporting period:

The introduction of specific product variants also speaks to targeted pricing. The ClearSign Core™ M25 burner, for example, was developed directly in response to channel partner feedback to offer a flexible solution to meet an unmet need in the market, specifically for higher NOx reduction requirements in the midstream sector. This suggests a product-line extension strategy where different models are priced to address specific regulatory or performance tiers, rather than a single, standardized price across the board.

The company's liquidity position, with approximately $10.5 million in cash and cash equivalents as of September 30, 2025, helps support the ability to offer competitive financing terms or manage longer sales cycles, which is critical when selling high-value industrial equipment. Finance: draft 13-week cash view by Friday.