Salesforce, Inc. (CRM): Business Model Canvas [Dec-2025 Updated]

You're looking past the hype to see exactly how Salesforce, Inc. is structuring its business now that the AI-first strategy is fully deployed. Honestly, when you look at the numbers from fiscal year 2025, the core engine is undeniable: they banked $35.7 billion from subscriptions, backed by a staggering $63.4 billion in Remaining Performance Obligation (RPO), which shows just how sticky their enterprise contracts are. This platform, which commands 20.7% of the CRM market, is now using Agentforce and Data Cloud to redefine productivity for its massive customer base. Dive into the canvas below to see the precise key activities and resources fueling this transition from a pure SaaS player to an AI powerhouse.

Salesforce, Inc. (CRM) - Canvas Business Model: Key Partnerships

You're looking at the backbone of Salesforce's scale, the network effect that keeps customers locked in and growing. It's not just about the software; it's about the ecosystem that builds on top of it. Here's the breakdown of the key alliances and partner structures as of late 2025.

Strategic AI Alliances with OpenAI and Anthropic (Claude)

Salesforce is deeply embedding generative AI through strategic extensions announced in October 2025 with both OpenAI and Anthropic. The Claude model is foundational for the Agentforce 360 platform, specifically targeting regulated and data-sensitive sectors.

The collaboration with OpenAI connects Agentforce 360 with ChatGPT, allowing users to query sales data and build Tableau visualizations using text. Furthermore, customers can use OpenAI's latest models, including GPT-5, to build AI agents and prompts on the Salesforce Platform. This integration taps into ChatGPT's installed base of approximately 800 million weekly users and leverages the 5.2 billion weekly messages flowing through Slack.

Anthropic's Claude is being integrated into Slack for enterprise workflows, enabling secure AI analysis without app switching. Companies like CrowdStrike and RBC Wealth Management are already utilizing Claude through Amazon Bedrock within Agentforce. Anthropic itself is on track to reach an annualized revenue run-rate of $9 billion by end-2025.

Global Network of Consulting Partners for Implementation

The implementation and integration layer is massive, relying heavily on external expertise to deploy the complex Customer 360 platform across various clouds and industries. The overall Salesforce partner ecosystem now includes more than 3,700 consulting firms, representing a 25% year-over-year increase in firm count.

The structure is fragmented, with nearly 40% of these firms being small shops with only 1-5 person teams focused on niche areas. While the top five Global System Integrators still hold significant sway, their collective grip on certified experts has loosened by 21% over the last five years. You see high-performing specialists achieving strong client loyalty; for example, one recognized partner reported a 97% client retention rate.

Here's a look at the scale of the consulting ecosystem:

Technology Partners for Commerce Integration

Salesforce continues to deepen integrations with key technology providers to extend its core platform capabilities, particularly in commerce and data processing. While a specific financial tie-in with Stripe for Agentforce Commerce wasn't detailed, the Agentforce suite itself is showing traction.

Agentforce, the AI-driven layer, has seen rapid adoption since its launch, closing over 8,000 deals, with 4,000 of those being paid contracts.

• The partnership with OpenAI enables a commerce feature within ChatGPT for Salesforce customers.
• The platform is designed to integrate deeply with external systems via MuleSoft capabilities.

Cloud Infrastructure Providers for Hyperforce Architecture

The Hyperforce architecture, which allows the core platform to run on major public clouds, has reached critical mass in 2025. This strategy provides data residency and flexibility, with 78% of enterprise customers running multi-cloud deployments across AWS, GCP, and Azure simultaneously.

The global footprint of Hyperforce has expanded significantly since its acceleration, now supporting over 38 regions globally, up from just 4 regions previously. This scalability means 90% of customers now have migration access, a huge jump from 30% in 2023. This shift to public cloud infrastructure has reportedly helped reduce infrastructure costs by 43% for adopting enterprises.

Independent Software Vendors (ISVs) on the AppExchange

The AppExchange remains a vital component, acting as the largest enterprise cloud app marketplace. As of mid-2025, the marketplace hosts over 6,000+ apps contributed by more than 3,600+ ISVs.

Customer adoption is near-universal for active users: 91% of all Salesforce customers utilize at least one AppExchange application, including 90% of Fortune 500 companies. The ecosystem is a significant revenue driver, with Salesforce taking a 15% revenue share from paid applications listed on the exchange. In the twelve months leading up to June 2025, the marketplace added 809 new apps.

Key AppExchange Statistics (Mid-2025):

• Total Apps Listed: Over 6,000
• Total Independent Software Vendors (ISVs): Over 3,600
• Customer Adoption Rate: 91% of Salesforce customers use an app
• New Apps Added (Last 12 Months): 809
• Salesforce Revenue Share (Paid Apps): 15%

Salesforce, Inc. (CRM) - Canvas Business Model: Key Activities

You're running a massive enterprise platform, so your key activities have to be about scale, intelligence, and trust. Salesforce, Inc. (CRM) is absolutely pouring resources into making sure its core platform can handle the next decade of business demands, which, as of late 2025, means AI-first everything.

AI-first product development (Agentforce, Einstein 1, Data Cloud)

The entire product strategy hinges on making Data Cloud the fuel for Agentforce and Einstein 1. This isn't just marketing talk; the numbers show where the revenue is landing. For the fiscal year 2025, which ended January 31, 2025, the combined AI + Data Cloud Annual Recurring Revenue (ARR) reached $900 million, marking an increase of nearly 120% Year-over-Year (Y/Y). By the first quarter of fiscal year 2026, Data Cloud ARR had already surpassed $1 billion. Data Cloud adoption itself surged by 140% recently, cementing its role as the foundation for AI initiatives. The Agentforce platform, which introduces agentic AI, signed 5,000 customers since late October 2024, with 3,000 of those being paid enterprise customers as of February 2025. To give you a sense of the high-end adoption, nearly 50% of Fortune 100 companies are now using Salesforce Data Cloud and AI. Even internally, Agentforce resolved 83% of queries on Salesforce's own help portal without human support. Furthermore, as of the end of FY25, Data Cloud surpassed 50 trillion records processed, which was a doubling year-over-year. Overall, Salesforce maintains its leadership position in the CRM space with a 17.7% market share.

Managing and scaling the global Hyperforce cloud infrastructure

Scaling the infrastructure is a massive undertaking, moving away from proprietary data centers to public cloud providers like AWS, Google Cloud, and Microsoft Azure. By July 2025, the Hyperforce platform had expanded its global footprint to over 38 regions, up from just 4 regions in 2022. This expansion means 90% of Salesforce customers now have migration access, a huge jump from only 30% in 2023. For enterprises adopting this multi-cloud strategy, the move has helped reduce infrastructure costs by 43%. Performance is also being benchmarked across the underlying clouds; for instance, transaction processing times are reported at 15 ms on AWS, 16 ms on Azure, and 18 ms on GCP.

Sales, marketing, and enablement for the vast partner ecosystem

Salesforce relies heavily on its ecosystem for sales reach and specialized enablement. While direct sales/marketing spend figures aren't readily available, the strategic activity shows focus. The ecosystem has seen over 50 M&A deals since 2023, often involving private equity or regional consolidators targeting specialized partners for scale and innovation. This activity suggests a key activity is ensuring partners can integrate and sell the new AI-centric offerings.

Strategic M&A to acquire niche AI and cybersecurity capabilities

The company returned to large-scale dealmaking to secure its AI data strategy. Salesforce confirmed its intent to acquire Informatica, a data management company, for approximately $8 billion in cash, announced on May 27, 2025. This deal is notable as it is Salesforce's largest since the $27.7 billion acquisition of Slack in 2021 and is much larger than the $1.9 billion purchase of Own Company in 2024. This M&A focus aligns with the broader tech market, where Q1 2025 tech deal value hit $64 billion, heavily fueled by AI infrastructure and related acquisitions.

Maintaining platform security and compliance for enterprise clients

Security and compliance are paramount, especially with the expansion of Data Cloud and AI agents. As of July 2025, 78% of enterprise customers were operating in multi-cloud environments using Hyperforce, which requires robust, unified security controls. The regulatory environment is tough: 68% of security leaders report that compliance has become more difficult due to rapidly changing regulations. Furthermore, 43% of those leaders feel underprepared for emerging AI-related regulations. Security research in mid-2025 uncovered over 20 security issues in industry clouds, leading Salesforce to issue 5 Common Vulnerabilities and Exposures (CVEs), with 2 requiring manual customer patching. The research also indicated that approximately 25% of observed customers using industry clouds were at risk of exposing sensitive data due to default configurations.

• 68% of security leaders find compliance more difficult due to regulatory changes.
• 43% of security leaders feel underprepared for AI-related regulations.
• 5 CVEs were issued by Salesforce following research into industry cloud security issues.
• More than 10% of the world's economy relies on third-party technology providers focused on Salesforce data protection.

Finance: draft 13-week cash view by Friday.

Salesforce, Inc. (CRM) - Canvas Business Model: Key Resources

When you look at the foundation of Salesforce, Inc. (CRM), the Key Resources are massive, tangible assets that are incredibly difficult for competitors to replicate. This isn't just about having good software; it's about owning the infrastructure, the data scale, and the human capital to maintain market leadership. Honestly, the sheer scale of their data operations is what sets them apart right now.

The core is the proprietary Salesforce Platform, which is built on a unified architecture. This single data model across clouds is a huge resource, minimizing integration friction for customers. Financially, this platform backbone, bundled with Slack and other services, generated an estimated $7.2 billion in revenue for the fiscal year 2025. That's the engine powering everything else.

Next up is the data itself, specifically Data Cloud. This resource is now operating at a scale few can match. As of the end of fiscal year 2025, Data Cloud surpassed 50 trillion records, effectively doubling its managed data volume from the prior year. This massive data ingestion capability directly fuels the AI offerings. The combined Annual Recurring Revenue (ARR) for Data Cloud and AI offerings soared by 120% year-over-year to reach $900 million in FY2025. Nearly half of the Fortune 100 companies are now using both Data Cloud and AI capabilities. If onboarding takes 14+ days, churn risk rises, but the data foundation is solid.

The intellectual property tied up in the Agentforce/Einstein AI engine is another critical resource. Agentforce, the newer agent-centric model, is seeing rapid adoption. Since its introduction in October 2024, Salesforce closed 5,000 Agentforce deals, with more than 3,000 of those being paid contracts by the end of FY2025. On the customer support side, Agentforce handled 380,000 conversations on help.salesforce.com, achieving an 84% resolution rate, requiring human escalation only 2% of the time. To be fair, this AI capability is now being monetized aggressively, evidenced by a planned 6% price increase for Enterprise and Unlimited Edition customers starting August 1, 2025.

You can't run a global operation of this magnitude without people. The global workforce is a significant resource, standing at a precise 76,453 employees as of January 31, 2025. That's roughly 76,000 specialists worldwide supporting the platform, sales, and customer success functions. This human scale allows for the continuous development and support that underpins their brand strength.

Finally, the market-leading brand itself is an intangible asset of immense value, backed by hard numbers. Salesforce maintains its position as the number one CRM provider, holding a 20.7% share of the global CRM market as of 2024, a figure that held steady into 2025. This market dominance is reinforced by the fact that over 90% of Fortune 500 companies rely on their services. Here's a quick look at the scale of these key resources:

The platform's ability to integrate these assets-the massive data lake, the agentic AI, and the deep talent pool-into a single Customer 360 view is what you're really paying for. It's a complex, interconnected set of resources that creates a high barrier to entry for anyone trying to catch up in the enterprise space. Finance: draft 13-week cash view by Friday.

Salesforce, Inc. (CRM) - Canvas Business Model: Value Propositions

You're looking at the core reasons why enterprises are continuing to commit significant spend to Salesforce, Inc. as we close out 2025. The value propositions are now heavily centered on driving productivity and insight through their unified AI and data layers. Here's the breakdown of what they are selling as their primary value.

The #1 AI CRM platform for a unified customer view (Customer 360)

Salesforce, Inc. maintains its position as the world's #1 AI CRM. This unified view, often referenced as Customer 360, is the foundation that allows their AI tools to operate with context. The scale of adoption is massive; the platform powers digital transformation for over 150,000 businesses globally, including adoption by 90% of Fortune 500 companies. For the full fiscal year 2025, the company generated total revenue of $37.9 billion. Looking at the product mix for FY2025, Service Cloud brought in $9.1 billion, Sales Cloud generated $8.3 billion, and the combined Marketing Cloud was $5.3 billion. For the quarter ending October 31, 2025 (Q3 FY2026), total revenue hit $10.3 billion, with subscription and support revenue making up $9.7 billion of that total. They project fiscal year 2026 revenue to land between $41.45 billion and $41.55 billion.

Agentic AI for productivity gains and task automation (Agentforce)

The Agentforce platform is being highlighted as the company's fastest-growing product ever, signaling a major shift toward agentic automation. This value proposition is about giving employees digital labor to handle routine or complex tasks autonomously. By the third quarter of fiscal 2026, Agentforce alone achieved an Annual Recurring Revenue (ARR) of over $500 million, representing a year-over-year growth of 330%. Since its launch, the company has closed more than 18,500 Agentforce deals, with over 9,500 of those being paid deals as of late 2025. Active customer accounts in production grew 70% quarter-over-quarter. For instance, on the help.salesforce.com platform in FY2025, Agentforce managed 380,000 conversations, achieving an 84% resolution rate with only 2% requiring human escalation. For a specific example in IT services, one major credit union projects a 30% reduction in operational expenses using these agents.

Real-time data unification and activation via Data Cloud

Data Cloud is positioned as the critical 'intelligent activation layer' that fuels the AI initiatives. The combined ARR for Agentforce and Data Cloud reached nearly $1.4 billion in Q3 FY2026, growing 114% year-over-year. Data Cloud customer count saw a 140% surge year-over-year in Q2 FY2026, and the company estimates its data-related business is generating around $7 billion annually. The platform's ability to unify data is demonstrated by its ingestion metrics; in Q3 FY2026, it took in 32 trillion records, an increase of 119% year-over-year. Critically, zero-copy data ingestion grew 341% year-over-year to 15 trillion records, and unstructured data processing jumped 390%. Nearly half of the Fortune 100 are now customers of the combined Data Cloud and AI solutions.

Here is a snapshot comparing the growth metrics for the two key platforms as of late 2025:

Industry-specific solutions that accelerate digital transformation

Salesforce, Inc. moves beyond generic CRM by embedding industry-specific logic, especially with its Agentforce templates. For example, in the financial services sector, leveraging the specialized Financial Services Cloud and its Agentforce capabilities has led to a reported 188% ROI boost for implementing institutions. This is directly tied to improved engagement, as cross-sell and upsell opportunities have increased by 15-45% within those firms. In the retail space, 76 of North America's Top 2000 online retailers use the company's ecommerce platform, which accounted for over $182.46 billion in web sales in 2024 alone. These tailored solutions help de-risk digital transformation projects, which is important since some industry analysis suggests up to 95% of IT projects fail.

Trust and security for mission-critical enterprise data

Trust is a non-negotiable value proposition, especially as AI agents take on more critical tasks. The company is backing this commitment with significant capital, announcing plans to invest $15 billion in San Francisco over the next five years to support AI innovation and workforce development. Operationally, profitability metrics reflect financial discipline supporting long-term stability. For Q3 FY2026, the GAAP operating margin guidance was raised to 20.3%, with a non-GAAP margin at 34.1%. Shareholder returns are also a focus; the company returned $4.2 billion to shareholders in Q3 FY2026, following a recent $7 billion share buyback announcement in October 2025. The total capital returned since inception has surpassed $21 billion. You can see the commitment to security through features like Field-Based Masking within the Einstein Trust Layer, designed to protect sensitive data even when AI is processing it.

• The company employs approximately 76,000 people globally as of 2025.
• The Americas remain the largest market, generating $25 billion in FY2025 revenue.
• The company is aiming for a 'Rule of 40' score of 50 by FY30.

Salesforce, Inc. (CRM) - Canvas Business Model: Customer Relationships

You're managing relationships with a massive, diverse base, from the largest global players to smaller firms scaling up. Salesforce, Inc. tailors its approach based on the customer tier, which is key to maintaining its market position.

Dedicated, high-touch Account Management for large enterprises

For the biggest accounts, the relationship is intensely personal. This high-touch model supports the complexity these clients bring to the platform. Consider the scale: more than 90% of Fortune 500 companies rely on Salesforce for their CRM needs. Overall, the company has over 150,000 companies using its CRM products globally. This enterprise focus is reflected in the Service Cloud revenue alone, which reached $9.05 billion in the 2025 fiscal year. The sheer volume of revenue from subscription and support services, totaling $35.7 billion in FY2025, necessitates dedicated, specialized account teams to manage renewals and drive expansion.

• 90%+ of Fortune 500 companies are customers.
• Total customer base exceeds 150,000 implementations.
• Service Cloud generated $9.05 billion in FY2025 revenue.

AI-driven self-service support (Agentforce resolved 84% of support conversations)

The shift to AI-driven support is about deflecting volume and maintaining service quality at scale. Salesforce, Inc. is using its own Agentforce platform to set the standard. Internally, Agentforce resolved 84% of its support conversations autonomously. For customer deployments, early results showed resolution rates as high as 90% for specific inquiry types. This is a significant change from traditional support models, and it's being adopted widely-over 60% of Salesforce users have adopted AI-powered features in their workflows as of 2025.

Here's a quick look at how the AI agent performance metrics stack up:

The goal here is clear: use digital labor to handle routine tasks so human agents can focus on complex, high-value interactions. If onboarding takes 14+ days, churn risk rises.

Scalable self-service via Trailhead and extensive documentation

For user enablement and product adoption, Trailhead acts as the primary self-service relationship tool. This platform is designed to make learning the complex system accessible. As of the last reported figures, 200,000 people were actively using Trailhead, having collectively earned more than 1.2 million badges. To further push adoption and address the skills gap, Salesforce, Inc. committed over $50 million to its AI for All program, offering free AI courses and certifications through the end of 2025. This investment directly supports the customer's ability to use the platform effectively without constant reliance on paid consulting services.

• Active Trailhead users: 200,000 people.
• Total badges earned: Over 1.2 million.
• Investment in AI skilling through 2025: Over $50 million.

Co-innovation and direct feedback loops with key customers

Maintaining the top spot in the CRM market requires deep partnership, not just selling software. Salesforce, Inc. strengthens these bonds through dedicated innovation centers and strategic investments. The company expanded its flagship Centre of Excellence (CoE) in Hyderabad, India, to serve as a global innovation hub. Furthermore, the focus on AI is deeply integrated with customer input; for instance, the company's Q4 FY25 customer wins all included Data Cloud and AI as core components, showing direct alignment with customer priorities. This feedback loop ensures that new product development, like the Agentforce platform, is immediately relevant to the needs of their largest customers.

Salesforce, Inc. (CRM) - Canvas Business Model: Channels

You're looking at how Salesforce, Inc. gets its products into the hands of customers, which is a massive, multi-pronged effort given their scale. The direct sales force is definitely the engine for the big enterprise deals, the ones driving the bulk of the revenue.

Global Direct Sales Force for enterprise and strategic accounts

The direct sales motion targets the largest organizations, the ones that need the full suite of clouds and deep customization. This channel is supported by a global workforce of approximately 76,000 employees as of 2025. Remember, subscription and support services are the core, making up 94% of the total fiscal year 2025 revenue, which hit $37.9 billion. The Americas region alone generated $25 billion of that total. It's a high-touch channel, essential for landing those strategic, multi-year contracts that form the foundation of the recurring revenue base.

AppExchange online marketplace for third-party applications

The AppExchange is where the platform's extensibility really shines. It's not just a side project; it's a core distribution and value-add channel. Honestly, it's defintely a key part of the value proposition for enterprise customers who need niche functionality.

Extensive network of Consulting and Implementation Partners

You can't deploy Salesforce at scale without this army of experts. These partners handle the implementation, integration, and ongoing optimization, effectively extending Salesforce's own service capacity globally.

• Over 3,400 consulting and service partner firms worldwide as of 2025.
• These firms employ more than 170,000 certified Salesforce experts globally.
• For every $1 Salesforce earns, its partners collectively earn an estimated $5.80.
• The global market for Salesforce consulting services was valued at $20.93 billion in 2025.

Digital channels for trials and small business sign-ups

While the direct sales force handles the giants, digital channels are crucial for seeding the next generation of customers and serving the smaller end of the market. The platform's reach is broad, which is why so many companies adopt it early.

• Salesforce powers a customer base exceeding 150,000 companies globally.
• 90% of Fortune 500 companies use Salesforce.
• As of 2024 data, 49% of Salesforce customers are small businesses (less than 50 employees).
• Over 60% of Salesforce users have adopted AI-powered features in their workflows as of 2025.

Salesforce, Inc. (CRM) - Canvas Business Model: Customer Segments

You're looking at the core of Salesforce, Inc.'s (CRM) market penetration, which is incredibly broad, spanning from the biggest global players down to smaller operations. Honestly, the sheer scale of their adoption is what makes their platform a standard, not just an option.

Global Enterprises and Fortune 500 companies

The top tier of the market represents a massive portion of Salesforce's revenue base and strategic focus. The platform is the backbone for complex, global operations. You should know that more than 90% of Fortune 500 companies rely on Salesforce for its scalability and enterprise-grade security. This segment drives significant, stable subscription and support revenue, which totaled $35.7 billion in fiscal year 2025, making up 94.2% of the company's total $37.9 billion annual revenue. Salesforce serves over 150,000 companies globally, and the largest corporations are key to that count.

Mid-Market and Small & Medium Businesses (SMBs)

While the Fortune 500 anchors the brand, the volume of smaller customers is substantial. This segment uses Salesforce to consolidate disparate tools into a single customer view, helping them scale efficiently. Here's the quick math on how the customer base breaks down by size, based on recent data:

What this estimate hides is the revenue concentration, but the sheer number of smaller deployments is critical for platform stickiness.

Specific vertical industries like Financial Services, Healthcare, and Manufacturing

Salesforce targets specific needs with specialized clouds, which is a major driver for industry-specific adoption. The platform is segmented across diverse professional services. The top industries by customer count show where the immediate focus lies, but Financial Services and Healthcare are always high-value targets due to regulatory needs and data complexity.

• Professional services lead the way at around 29% of Salesforce customers.
• Manufacturing companies account for 11.1% of the customer base.
• Financial Services and Healthcare are also key adopters, leveraging specialized clouds like Financial Services Cloud or Health Cloud.

Developers and administrators who build on the platform

This segment represents the ecosystem that extends the core product, which is vital for long-term platform value. The talent pool dynamics show a shift in focus and supply. The administrator community is growing rapidly, but developer growth is slowing down. North America still leads in global administrator supply at 53%.

The relative supply growth rates for key technical roles globally in 2025 tell a story:

• Administrator supply grew by 47% globally in the past year.
• Developer supply growth slowed to 20% globally.
• Technical architects (TAs) remain the rarest, making up just 1% of the global supply.
• Administrators account for the smallest share of job listings at 9%, even with the supply surge.

Finance: draft 13-week cash view by Friday.

Salesforce, Inc. (CRM) - Canvas Business Model: Cost Structure

You're looking at the major drains on Salesforce's cash flow as of late 2025, which is crucial for understanding profitability targets. The cost structure is heavily weighted toward personnel and customer acquisition, which is typical for a leading SaaS platform.

High investment in Research & Development for AI and Data Cloud. Salesforce continues to pour significant resources into keeping its platform ahead, especially with the Agentforce and Data Cloud initiatives. The R&D spend reflects a commitment to innovation over short-term margin maximization in these key growth areas.

Significant Sales and Marketing Expense (a focus area for efficiency improvements). Sales and Marketing remains the largest single operating expense category, reflecting the ongoing need to drive new business and expand relationships across the massive Customer 360 portfolio. Management has explicitly signaled a focus on driving operational efficiencies here.

Costs of cloud infrastructure and data center operations (Hyperforce). While the Hyperforce architecture is designed for scalability on public clouds like AWS, the underlying operational expense for running this global infrastructure is substantial, even if direct customer migration costs are often cited as zero for standard residency.

Employee salaries and benefits for 76,000 global staff. Maintaining a workforce of this size, especially with specialized talent in AI, engineering, and global support, represents a fixed and semi-variable cost base that is inherently high.

Acquisition costs for technology and talent. Strategic M&A activity, particularly in the data and AI space, results in significant upfront cash outlays or equity commitments that impact the cost structure in the period they close.

Here's the quick math on the major expense components for the fiscal year ending January 31, 2025:

The scale of the workforce directly impacts the salary and benefits line item, which is embedded within the total operating expenses. As of fiscal year 2025, Salesforce employed 76,453 people globally. This headcount supports the global operations and product development.

Major, discrete acquisition costs impacting the period or near-term cash flow include:

• Own Company acquisition: $1.9 billion in cash (expected close Q4 FY2025).
• Informatica acquisition: $8 billion in equity value (announced May 2025).

For cloud infrastructure, while specific dollar amounts for total data center operations are not broken out separately from Cost of Revenue, the shift to Hyperforce is a major operational undertaking. The Hyperforce EU OZ offering is a paid offering, though standard residency migration carries no additional cost to the customer.

The cost structure is clearly managed for efficiency improvements, as evidenced by the reported GAAP operating margin improvement to approximately 19 percent for fiscal 2025, up from approximately 14 percent in the prior year.

Finance: draft 13-week cash view by Friday.

Salesforce, Inc. (CRM) - Canvas Business Model: Revenue Streams

You're looking at the engine room of Salesforce, Inc.'s financial structure as of late 2025. Honestly, it's all about the recurring nature of the business, which gives you a very clear line of sight into future performance. The core of the revenue machine is built on long-term commitments, not one-off sales.

The most significant piece is Subscription and Support Revenue. This stream, which covers access to the Customer 360 platform, including Sales Cloud, Service Cloud, and others, totaled $35.7 billion in fiscal year 2025. To be clear, that single segment represented about 94% of the total $37.9 billion annual revenue for the year. That concentration shows where the real value capture is-keeping customers on the platform year after year.

Here's a quick math breakdown of the primary recognized revenue components for FY2025:

The newer, high-growth areas are definitely worth watching. Data Cloud & AI is showing serious traction. By the end of fiscal year 2025, the Data Cloud & AI Annual Recurring Revenue (ARR) reached $900 million, which was a massive jump year-over-year. This signals that customers are moving beyond basic CRM and adopting the more advanced data and intelligence layers.

The predictability of the revenue is perhaps the most compelling financial metric for you. That's where the Remaining Performance Obligation (RPO) comes in. This represents contracted future revenue that hasn't been recognized yet. As of the end of FY2025, the total RPO stood at $63 billion. That figure is your safety net; it's the revenue already locked in for future periods, giving you confidence in the near-term financial trajectory.

We also see revenue diversification across the product portfolio, even though it sits under the main subscription umbrella. For context on where that $35.7 billion comes from, you see contributions from the core clouds:

• Service Cloud revenue was $9.05 billion in 2025.
• Sales Cloud revenue was $8.32 billion in 2025.
• Platform and Other revenue was $7.25 billion in 2025.
• Marketing and Commerce offerings brought in $5.28 billion in 2025.

Then you have Professional Services and Other Revenue, which includes implementation, training, and consulting to get customers set up. Based on the total revenue of $37.9 billion and the subscription revenue of $35.7 billion, this stream accounted for approximately $2.2 billion in FY2025. This is the variable component, tied directly to new bookings and customer expansion projects.

Finally, you have the Fees from the AppExchange ecosystem. While I don't have a specific, isolated revenue number for AppExchange fees for FY2025, it is a critical component of the overall platform revenue, which was $7.25 billion that year. It's the marketplace where partners build and sell extensions, and Salesforce takes a cut of those transactions, feeding back into the Platform revenue stream.

Finance: draft the Q4 FY26 RPO projection based on Q3 bookings by Monday.