EBET, Inc. (EBET): Marketing Mix Analysis [Dec-2025 Updated]

You're looking past the noise to see where EBET, Inc. is actually placing its bets as we head into late 2025. Honestly, the strategy is a classic two-pronged attack: they're building the B2B platform engine-think licensing fees and revenue-share deals-while simultaneously fueling high-volume B2C growth through aggressive digital promotion and expansion into key regulated zones like the UK and Malta. The real test, which we break down below, hinges on whether their competitive odds and margin-based pricing can outpace the customer acquisition costs driven by those big sponsorships and welcome bonuses. Let's dive into the specifics of their Product, Place, Promotion, and Price to see if this setup delivers.

EBET, Inc. (EBET) - Marketing Mix: Product

You're looking at the product element for a company whose core operations have been divested. As of late 2025, EBET, Inc. is primarily engaged in the asset disposition of its remaining technology and intellectual property under a court-supervised process, following the sale of its main B2C operations in early 2024. Therefore, the product description reflects the offerings of the business prior to this transition.

The former product portfolio was centered on online wagering and gaming technology, spanning both business-to-business (B2B) and business-to-consumer (B2C) models. The trailing twelve-month revenue for the core business before the asset sales in early 2024 was approximately $21 million.

B2B iGaming platform and content aggregation

The B2B component involved licensing technology to other gaming operators. This was a key area for the entity, providing the underlying platform infrastructure. The company's technology was designed to facilitate content aggregation, allowing partners to integrate various gaming options onto a single platform.

B2C online casino and sports betting brands

EBET, Inc. operated a portfolio of seven online wagering brands through websites and mobile applications. These brands accepted customer deposits for wagering on a variety of products. The B2C offering included online casino games, live casino games, virtual sport computer-simulated games, and traditional sports betting.

The specific brands that constituted this product offering included:

• Karamba
• Hopa
• Griffon Casino
• BetTarget
• Dansk777
• GenerationVIP
• Scratch2Cash

Esports betting products, including VIE.bet

A significant focus of the former product strategy was esports betting, offering real-time wagering capabilities on competitive gaming events. The company had established market access for these esports products in several regulated jurisdictions.

The regulated markets where market access was secured for esports products included:

• United Kingdom
• Germany
• Ireland
• Malta
• Denmark

While the search results mention VIE.bet in the context of available games like Jackpot games, Immortal Glory, and Live Casino offerings with real dealers, specific 2025 performance metrics for this particular brand under the EBET structure are not available, as the operational assets were sold in 2024. For context, the broader global esports betting market revenue was expected to reach $2.8 billion in 2025.

Proprietary games and third-party content integration

The product strategy involved a mix of proprietary technology and integration of third-party content to populate the casino and sportsbook offerings. The platform was built to accept customer funds to wager on slot and table games, alongside the integrated sports and esports betting.

The composition of the product catalog, based on the former operational model, can be summarized as follows:

The former entity's ability to integrate third-party content was crucial for maintaining a competitive game library against larger operators. Finance: draft 13-week cash view by Friday.

EBET, Inc. (EBET) - Marketing Mix: Place

As of late 2025, EBET, Inc. is effectively in a Chapter 7 bankruptcy liquidation process, following the foreclosure sale of primary assets in August 2024. Therefore, current operational distribution metrics are replaced by the status of asset disposition and historical channel presence.

Global B2B distribution network for platform services

Prior to cessation of operations, EBET, Inc. provided online gaming platform and managed services, which included customer on-boarding and payment processing to ensure operational stability. The company's platform was described as operating a licensed online gambling platform focused on bettors located in Asia and Latin America. For context on the digital distribution landscape, general B2B data shows that multi-channel selling is mandatory, with 63% of global ecommerce businesses selling on at least three online platforms.

Direct-to-consumer websites and mobile applications

The direct-to-consumer distribution relied on a portfolio of proprietary online casino and sportsbook brands. The acquisition of these brands in November 2021 included 1.25 million deposited customers. As of November 2025, the company trades on the OTC Pink Sheets, with a market capitalization of approximately $14.98 thousand.

• Portfolio Brands: Karamba, Hopa, Griffon Casino, BetTarget, Dansk777, and GenerationVIP.
• Acquired Customer Base (Nov 2021): 1.25 million deposited customers.
• Stock Price (Nov 30, 2025): $0.0001.
• Shares Outstanding (as of Nov 2025 estimate): 14.98 million.

Licensed operations in key regulated markets (e.g., Malta, UK)

EBET, Inc. was headquartered in Sliema, Malta, and its operations included a focus on European markets. The company's last reported TTM revenue, as of March 31, 2024, was $21.0 million. The company's current ratio, a measure of short-term liquidity, was a thin 0.03 as of that period. In the broader region, as of Q1 2025, national licensing systems regulated online sports betting and casino games in Brazil, Colombia, Panama, and Peru.

Focus on expansion into Latin American and Asian markets

The operational focus prior to liquidation included serving bettors in Latin America and Asia. The Latin America online gambling market generated USD 5,330.9 million in revenue in 2024 and is projected to grow at a CAGR of 11.9% from 2025 to 2030. The Asia Pacific region is noted as the fastest growing, projected to reach USD 39,079.8 million by 2030.

• Latin America Market Revenue (2024): USD 5,330.9 million.
• Latin America Market CAGR (2025-2030): 11.9%.
• Asia Pacific Market Projection (2030): USD 39,079.8 million.
• Brazil Market Annual Turnover Estimate: BRL 50 billion (or US$10 billion).

EBET, Inc. (EBET) - Marketing Mix: Promotion

Promotion for EBET, Inc. (EBET) in late 2025 must be viewed through the lens of its Chapter 7 bankruptcy liquidation status, meaning active, growth-focused marketing spend was likely ceased following asset sales in 2024. The following details reflect the company's last known strategic focus areas and residual media engagement metrics available near the end of the fiscal year.

Extensive affiliate marketing programs for B2C brands

While specific EBET, Inc. (EBET) affiliate marketing spend for 2025 is not publicly itemized given the company's operational status, the strategy was historically aligned with industry trends. The global affiliate marketing industry was projected to reach $37.3 billion worldwide in 2025. In the U.S., affiliate links were driving 16% of all online orders. For context, over 80% of brands utilize affiliate marketing programs to drive sales. EBET, Inc. (EBET) had previously announced plans to launch a new affiliate platform as part of its 2022 restructuring efforts, signaling the channel's importance to its former B2C brands like Karamba and GenerationVIP.

Digital advertising and social media campaigns

The final reported promotional activity points toward content partnerships rather than broad digital ad buys. For the third quarter of 2025 (3Q25), media engagement metrics showed continued activity through key partnerships:

Furthermore, the company's stated mission, even amidst financial distress, included allocating over $12.5 million for platform security and responsible gaming tools by the end of the 2025 fiscal year, representing a 25% increase from the prior year's allocation. This spend supports the integrity message central to any regulated operator's public communication.

Strategic esports team and event sponsorships

Following a corporate restructuring announced in 2022, EBET, Inc. (EBET) explicitly moved to reduce investment in non-revenue-generating esports products. Therefore, major strategic sponsorships were likely minimal or non-existent in 2025 as the company focused on asset disposition. The company's former focus was on offering real-money betting on titles like Counter-Strike: GO, League of Legends, and Dota 2.

Customer acquisition via welcome bonuses and free bets

Specific 2025 welcome bonus or free bet figures directly attributable to EBET, Inc. (EBET) are unavailable due to the liquidation status. However, promotions within the portfolio of brands, such as BetRivers (a related entity mentioned in a presentation), utilized jackpot-style incentives. For instance, the PropPacks promotion offered players a chance to win a jackpot of up to $25,000 in bonus credits. This type of high-value, low-probability incentive is a common tactic in the iGaming sector to drive initial sign-ups across brands like Griffon Casino and BetTarget.

Cross-promotion between B2B platform and B2C sites

The company's structure included licensing its technology to other gaming operators, which implies a B2B component alongside its B2C wagering brands (Karamba, Hopa, etc.). While concrete 2025 cross-promotion figures are not reported, the strategy would typically involve leveraging the B2B technology platform's stability and compliance framework to enhance the B2C sites' messaging around security and reliability. The company's former portfolio included seven online wagering brands accessible via websites and mobile applications.

Finance: review the final creditor payout schedule against remaining IP asset valuations by next Tuesday.

EBET, Inc. (EBET) - Marketing Mix: Price

The pricing structure for EBET, Inc. historically involved distinct models for its B2B technology licensing and B2C wagering operations, though the current status as of late 2025 suggests an administrative wind-down following asset dispositions.

B2B revenue-share model with platform licensees.

For technology partnerships, the pricing mechanism involved ongoing royalty payments tied to gross gaming revenue. A historical agreement specified these royalty payments as ranging from the high single-digit percentages to low double-digit percentages based on losing bet volume less winning bet volume.

B2C pricing based on betting margins (hold percentage).

The B2C component, which included the operation of iGaming and sportsbook brands, relied on the inherent margin, or hold percentage, built into the odds offered to the end-user. While specific late 2025 hold percentages are not publicly detailed, the historical business model relied on this margin to generate revenue from wagers placed on esports and sports.

Tiered licensing fees for B2B software access.

Specific, current tiered licensing fee schedules for B2B software access are not available in the latest financial disclosures. The company's focus has shifted following the divestiture of core B2C assets in 2023.

Competitive odds and payout structures to drive volume.

Competitive positioning in the B2C space required setting odds that balanced profitability with market competitiveness to maximize betting volume. The ultimate price paid by the customer is the payout structure derived from these odds.

The following table summarizes key financial and pricing-related figures from recent operational periods, reflecting the scale of the business prior to the latest reported strategic pivots.

The company's historical operation involved a portfolio of proprietary brands, including Karamba, Hopa, and Griffon Casino, which were the vehicles for the B2C pricing strategy.

• B2C Brands Operated: Karamba, Hopa, Griffon Casino, BetTarget, Dansk777, GenerationVIP.
• Technology Licensing: Provided software solutions for the gaming industry.
• Historical B2C Asset Revenue (TTM prior to March 2024): $21 million USD.
• 2021 Acquisition Cost for B2C Assets: €65,000,000 (approximately $75.9 million USD at the time).
• Impairment Loss on Esports Assets: $3.9 million USD.