First Financial Northwest, Inc. (FFNW): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into the marketing mix for First Financial Northwest, Inc. (FFNW) in late 2025, but honestly, the 4 P's here aren't about winning market share; they're about the final exit. Since the core bank was sold to Global Federal Credit Union, the analysis shifts from competition to asset distribution, which is what matters now. We'll map out the Product, Place, Promotion, and Price as they relate to the wind-down, showing you exactly how the company is delivering that final cash liquidation totaling $23.30 per share to shareholders. Stick around to see the precise mechanics of this corporate dissolution.

First Financial Northwest, Inc. (FFNW) - Marketing Mix: Product

The product element for First Financial Northwest, Inc. (FFNW) in late 2025 is defined by the final realization of value from its core banking operations through a strategic sale and subsequent corporate wind-down. The primary offering to its former shareholders is the distribution of remaining net assets.

The holding company's final product is the legal dissolution under applicable Washington law. This process followed the completion of the Asset Sale on April 11, 2025, which resulted in the delisting of its common stock from the Nasdaq Capital Market effective April 21, 2025.

The core banking operations, specifically the former bank's deposit and loan portfolio, were acquired by Global Federal Credit Union. This transaction involved Global Federal Credit Union assuming substantially all of the liabilities, including deposit liabilities, of First Financial Northwest Bank.

The financial outcome for shareholders is structured as a series of liquidating distributions. The total cash returned to shareholders under the Plan of Dissolution is projected to be approximately $215 million in aggregate.

For customers whose deposits were transferred, transitional deposit products, like a Money Market Deposit Account (MMDA), are being offered through the Raisin digital platform, which acts as a storefront for First Financial Northwest Operated by Global Federal Credit Union.

• Platform access requires a $1 minimum deposit.
• The platform offers 24/7 online access to funds.
• A Money Market Deposit Account (MMDA) was listed with a top offer of 2.00% APY.
• Another listed product featured an MMDA at 3.95% APY, noted as 2.4x higher than the national average at that time.
• The platform is free to use, with no fees charged by Raisin itself.

First Financial Northwest, Inc. (FFNW) - Marketing Mix: Place

The distribution strategy for First Financial Northwest, Inc. (FFNW) has transitioned entirely to a liquidation and asset wind-down framework following the sale of its primary operating asset.

The primary operational place is centered on the administrative wind-down process managed from Renton, Washington, where the company was headquartered.

The former bank branches are now operating under a new entity, serving as the physical distribution point for banking services:

• Former bank locations operate as a separately branded division: "First Financial Northwest Operated by Global Federal Credit Union".
• Integration of former bank locations is expected to be completed later in 2025.
• The acquiring entity, Global Federal Credit Union, operates more than 70 branches across five states, including Washington.

The public market place for First Financial Northwest, Inc. stock ceased in April 2025:

• The company's common stock was delisted from the Nasdaq Capital Market effective April 21, 2025.
• Stock transfer books were closed as of the close of business on April 21, 2025.
• The company expected to file Form 15 around May 1, 2025, to suspend periodic reporting obligations.

The digital place is now exclusively focused on the distribution of remaining assets to former shareholders, managed through the transfer agent.

The transfer agent, Computershare, is acting as the paying agent for these liquidating distributions. Shareholders must convert physical stock certificates to book-entry accounts to receive payment.

• The initial distribution represented approximately 95% of the anticipated proceeds.
• The final distribution completes payments under the Plan of Dissolution.
• Shareholders holding shares through a broker receive the cash distribution through that nominee.

The initial transaction that set this distribution process in motion was the acquisition of First Financial Northwest Bank by Global Federal Credit Union for $228.7 million in cash, which closed on April 11, 2025.

First Financial Northwest, Inc. (FFNW) - Marketing Mix: Promotion

You're looking at the final promotional activities for First Financial Northwest, Inc. (FFNW) as the corporate wind-down followed the acquisition by Global Federal Credit Union. The promotion here is less about selling a product and more about communicating critical, legally required, and financial transition steps to stakeholders.

Shareholder Communications Detailing the Plan of Dissolution and Distribution Schedule

The primary promotional effort directed at shareholders centered on the execution of the Plan of Dissolution. This involved clear, time-sensitive announcements regarding the cash distributions resulting from the asset sale.

Here's the quick math on the declared distributions:

The initial distribution represented approximately 95% of the anticipated total proceeds to ultimately be distributed. The company estimated total distributions to shareholders would potentially range between $23.06 to $23.34 per share. The company retained Georgeson LLC to assist in locating shareholders who have not responded to previous communications. If onboarding takes 14+ days, shareholder confusion risk rises, defintely.

Public Announcements Regarding the Closing of the Acquisition

Public promotion confirmed the completion of the transaction, which was the trigger for the dissolution process. These announcements served to inform the market and former customers simultaneously.

• The acquisition closing by Global Federal Credit Union was effective on April 11, 2025.
• First Financial Northwest, Inc. received $228.7 million in cash upon the closing of the transaction.
• Global Federal Credit Union serves nearly 800,000 members online and operates more than 70 branches across Washington, Alaska, Idaho, California, and Arizona, plus branches on three U.S. military installations in Italy.
• The transaction expanded Global's business and commercial services to its member businesses in the five states in which it operates.

Global Federal Credit Union began operating the former First Financial Northwest Bank locations as a separately branded division named "First Financial Northwest Operated by Global Federal Credit Union" until system and brand integration was completed later in 2025.

Communication to Former Bank Customers

Communication to former bank customers focused on the continuity of service and the immediate change in institutional affiliation, ensuring a seamless transition of deposit liabilities.

Former First Financial Northwest Bank customers became members of Global Federal Credit Union, gaining full access to Global's extensive product and service offerings. Global's Chief Strategy Officer, Jason Sasena, was named acting president of the newly acquired division. First Financial Northwest Bank previously served the Puget Sound region through 15 full-service banking offices.

Required Regulatory Filings

Regulatory filings served as the formal, mandated promotional mechanism for announcing the corporate wind-down to the Securities and Exchange Commission (SEC) and the public market.

• The Company notified the Nasdaq Stock Market of its intent to delist shares of Company common stock effective on April 21, 2025.
• The company filed Form 25 with the SEC to announce the delisting from the Nasdaq Capital Market under ticker FFNW.
• Suspension of SEC reporting obligations under the Securities Exchange Act of 1934 was expected to occur upon the filing of Form 15 on or about May 1, 2025.
• The cash liquidation distributions will be reported on Form 1099-DIV for tax year 2025.

First Financial Northwest, Inc. (FFNW) - Marketing Mix: Price

Price, in the context of First Financial Northwest, Inc. (FFNW) as of late 2025, is defined by the final cash returns to shareholders following the asset sale and dissolution process, and the ongoing deposit pricing for former customers now under Global Federal Credit Union.

The ultimate price realized by equity holders is quantified through the liquidation distributions. The total cash returned to shareholders is approximately $215 million in total distributions. This final return followed a two-step process, reflecting the finality of the company's market exit.

The initial cash distribution was set at $22.00 per share, which was paid out on April 30, 2025. This initial amount represented approximately 95% of the anticipated total proceeds. The final cash distribution declared was $1.30 per share, payable on December 12, 2025, to shareholders of record as of April 23, 2025.

The foundation for these shareholder prices was the sale of the underlying bank assets. The bank's assets, which totaled $1.42 billion at the end of 2024, were sold for a cash consideration of $228.7 million.

For the former bank customers, the pricing of deposit products is now determined by the acquiring entity, Global Federal Credit Union, which assumed deposit liabilities. This new pricing structure includes a competitive 2.00% APY MMDA (Money Market Deposit Account) offer for these transitioned accounts.

You can see the key financial values related to the price realization below:

The pricing strategy for the remaining deposit base involves specific product rates now managed by Global Federal Credit Union. The competitive offers for former First Financial Northwest Bank customers include:

• Competitive 2.00% APY MMDA offer.
• Variable dividend rates and APYs on other savings products.
• Credit card introductory offer at 1.9% APR.

The structure of these distributions is critical for understanding the final price per share you received. Here's the quick math on the per-share return:

• Initial Distribution: $22.00 per share.
• Final Distribution: $1.30 per share.
• Total Distribution: $23.30 per share.

The finality of the December 2025 payment means the price realization for FFNW shareholders is now fixed, pending any administrative adjustments for unpaid holders.