The First of Long Island Corporation (FLIC): ANSOFF MATRIX [Dec-2025 Updated]

You're staring at The First of Long Island Corporation (FLIC)'s next five years, wondering where the real growth lies beyond just shuffling local deposits. Honestly, after two decades analyzing regional banks, I see four clear paths laid out in this Ansoff Matrix: either we double down on Nassau and Suffolk counties with moves like a 2.50% CD offer, or we get ambitious by eyeing Queens or even launching a specialized Florida real estate lending unit. Maybe the answer is new tech, like instant $50,000 small business loan apps, or perhaps it's a big swing into FinTech venture capital. What matters now is mapping these near-term opportunities-from cutting wait times below 5 minutes to guaranteeing 48-hour HELOC approvals-to concrete action, so let's break down exactly what each quadrant means for The First of Long Island Corporation (FLIC)'s balance sheet.

The First of Long Island Corporation (FLIC) - Ansoff Matrix: Market Penetration

You're looking at how The First of Long Island Corporation (FLIC), now part of the combined entity with approximately $14 billion in total assets following the June 2, 2025 merger, can aggressively capture more of its existing Long Island market. This is about taking share from competitors in Nassau and Suffolk counties, which is critical given the total average deposits declined by $51.9 million year-over-year as of Q1 2025, even with total deposits hovering around $3.3 billion.

Here are the concrete actions planned for this Market Penetration strategy:

• Increase checking account market share within Nassau and Suffolk counties.
• Offer a 2.50% CD rate promotion to capture local competitor deposits.
• Deepen commercial relationships by cross-selling treasury management services.
• Launch a hyperlocal digital ad campaign targeting small business owners.
• Optimize branch staffing to reduce average customer wait times below 5 minutes.

To gauge the starting point for this penetration effort, look at the Q1 2025 performance metrics. The net interest margin (NIM) was tight at 1.91%, and the return on average assets (ROA) stood at 0.37%. Honestly, improving deposit gathering is key to expanding that NIM, especially since 49.5% of total deposits were uninsured as of March 31, 2025, making the funding base sensitive.

The CD promotion is a direct response to the competitive landscape. For example, a local competitor like Suffolk Credit Union was advertising a 48-Month Certificate of Deposit at 2.50% APY as of November 24, 2025. By offering a competitive 2.50% rate, perhaps on a shorter, more attractive term, you aim to pull those rate-sensitive local deposits over. This is a direct price-based move to gain market share in the deposit base, which is essential for funding the loan portfolio, which stood at about $3.16 billion in loans as of March 31, 2025.

Deepening commercial relationships is about increasing wallet share per client. While specific treasury management revenue for Q1 2025 isn't broken out, the focus is on cross-selling services like lockbox and ACH to existing commercial clients who already use The First National Bank of Long Island for their C&I (commercial and industrial) or mortgage needs. The goal is to make the combined entity the primary financial partner for small and medium market businesses across the footprint.

Operational efficiency directly supports customer experience, which is a major driver for local market retention and acquisition. The target to get average customer wait times below 5 minutes is a clear operational benchmark. This ties into the need to manage expenses, as noninterest expense increased by $922,000 in Q1 2025 over Q1 2024, partly due to merger-related costs of $230,000 plus $468,000 in system conversion expenses. Defintely, optimizing branch staffing, perhaps informed by the decrease in full time equivalent employees noted in 2025, should help control these costs while improving service.

Here's a snapshot of the key financial context from the last reported standalone quarter:

The hyperlocal digital ad campaign is designed to drive awareness of the combined, larger entity to small business owners who might have previously only known the FLIC brand. This needs to be tracked closely against new checking account openings to see if the spend translates to market share gains in the core business. Finance: draft 13-week cash view by Friday.

The First of Long Island Corporation (FLIC) - Ansoff Matrix: Market Development

You're looking at the growth path for The First of Long Island Corporation (FLIC), and the biggest market development move in 2025 wasn't a small office opening; it was the completion of the merger on June 2, 2025. This single event fundamentally changed the market map. Before that, the company was operating with a Q1 2025 Net Income of $3.8 million and a Book Value Per Share of $16.91 as of March 31, 2025. That was the starting point for the new scale.

The Market Development strategy, as executed through the merger, immediately expanded the operational footprint significantly. This is where the numbers really tell the story of moving into new markets.

Let's look at how the specific market development ideas map onto the reality of 2025.

Open a new loan production office in a high-growth New York City borough, like Queens or Brooklyn.

The First of Long Island Corporation already focused on business and consumer needs in New York City. The merger solidified this by creating a combined entity with a massive New York presence, now part of a network exceeding 60 branches. The Q1 2025 loan portfolio stood at $3.163934 billion, providing the asset base to support deeper penetration in NYC boroughs.

Target high-net-worth individuals in Westchester County with existing wealth management products.

The First of Long Island Corporation offered investment management, trust, estate, and custody services. While the Q1 2025 Return on Equity (ROE) was 3.98%, the new scale achieved by the merger, reaching approximately $14 billion in total assets, provides the capital depth to target wealthier client segments in adjacent, affluent markets like Westchester County.

Develop a specialized lending unit for the Florida real estate market, focusing on commercial mortgages.

This became an immediate reality. The merger expanded the footprint directly into Southeast Florida. The combined entity now has the scale to support a specialized unit, building upon the existing loan portfolio of $11 billion post-merger.

Acquire a smaller, complementary financial advisory firm outside the current Long Island footprint.

The merger itself was the ultimate acquisition for market expansion. The transaction was valued at approximately $284 million based on the September 4, 2024, closing stock price. This move immediately brought in the New Jersey and Florida markets, far outside the original Long Island footprint.

Introduce a fully digital-only savings product to attract customers statewide without new branches.

The First of Long Island Corporation already provided online and mobile banking services. The challenge for the standalone bank was its Net Interest Margin (NIM) of 1.91% in Q1 2025, which is sensitive to funding costs. A digital-only product would aim to lower the cost of funds, which was a focus area, as the bank worked to manage its 49.5% uninsured deposit base as of March 31, 2025. The combined entity, with $11 billion in total deposits, has a much larger base to deploy digital acquisition strategies across its new three-state footprint.

The key metrics for the standalone bank leading into this market development phase were:

• Q1 2025 Net Interest Income growth: 3.6% year-over-year.
• Q1 2025 Provision for Credit Losses: $168,000 recorded.
• Q1 2025 Dividend Declared: $0.21 per share.
• Nonaccrual Loans (March 31, 2025): $3.510 million.

The First of Long Island Corporation (FLIC) - Ansoff Matrix: Product Development

You're looking at the Product Development quadrant, which means we're taking what The First of Long Island Corporation built-a relationship-focused bank with \$4.1 billion in total assets at year-end 2024-and pushing new offerings into the existing Long Island and New York-metro market, now amplified by the \$14 billion asset scale achieved post-merger in June 2025. This is about enhancing the customer experience with digital speed and modern product relevance, building on the strong credit culture that kept FLIC's allowance for credit losses reserve coverage ratio stable at 0.88% of total loans at December 31, 2024.

The immediate focus for digital product enhancement centers on small business velocity. We aim to roll out a proprietary mobile app feature for instant small business loan applications up to \$50,000. This directly addresses the industry trend where businesses are pivoting to fintech for speed, as traditional SBA loan funding can take between 2 to 3 months from application to closing. By digitizing the initial application, we target the underwriting phase, which typically takes 10 to 14 days in the standard process, aiming to compress that significantly. Small banks, where FLIC's legacy strength lies, saw a 52% full approval rate in 2023, which this digital push should help maintain or improve.

For the wealth management segment, creating a new suite of ESG (Environmental, Social, and Governance) investment funds is a necessary step to capture market growth. The US ESG investing market was valued at \$7.73 trillion in 2024 and is projected to grow at a CAGR of 19.04% through 2034. Sustainable fund assets reached \$3.92 trillion as of June 30, 2025, marking an 11.5% rise since the end of 2024. This aligns with the broader trend where ESG-oriented AUM in the US was projected to more than double from \$4.5 trillion in 2021 to \$10.5 trillion by 2026.

To better serve our high-net-worth deposit base-which saw FLIC's uninsured deposits at 45.8% of total deposits at December 31, 2024-we will introduce a high-yield money market account with tiered rates for balances over \$100,000. This competes directly with market offerings where the national average MMA APY is only 0.44% APY. A competitive tiered structure could look like this:

Building future loyalty requires investing in the community's financial foundation. We plan to offer a specialized financial literacy program for local high schools. This is supported by strong public sentiment; 83% of US adults believe their state should require a personal finance course for graduation. Furthermore, 29 states have already passed legislation mandating such a class. The impact is clear: students completing these classes show lower rates of credit card delinquency.

Finally, we must match the speed of digital competitors in secured lending. The goal is to offer a definitely simplified home equity line of credit (HELOC) product with a 48-hour approval guarantee. This aggressive timeline contrasts sharply with industry norms, where the typical HELOC process takes 2 to 6 weeks from application to funding, and even straightforward applications at traditional banks often take 3-4 weeks. Achieving a 48-hour approval would mean cutting the average timeline by over 80%.

The execution roadmap for these new products involves several key operational shifts:

• Retire paper-based and fax-based applications for small business loans.
• Integrate automated data collection and centralized analytics for compliance and speed.
• Develop clear fee schedules for tiered money market accounts to avoid reducing earnings.
• Establish a dedicated underwriting track for HELOCs to meet the 48-hour commitment.
• Partner with 27 states that have committed to financial education requirements.

Finance: draft 13-week cash view by Friday.

The First of Long Island Corporation (FLIC) - Ansoff Matrix: Diversification

You're looking at growth outside the core lending and deposit-gathering model that defined The First of Long Island Corporation before the June 2, 2025, merger. Diversification means entering new markets with new offerings, a move that requires capital allocation away from the established $4.1 billion in total assets as of year-end 2024. The Q1 2025 performance showed a net income of $3.8 million on total revenue of $21.37 million, with a Return on Assets (ROA) at 0.37%; this suggests that new, higher-yield revenue streams were definitely needed.

Establish a FinTech Venture Capital Fund to Invest in Early-Stage Banking Technology Startups

This strategy targets new product development (FinTech solutions) in a new market (Venture Capital/Technology). The market context shows significant capital flow, indicating high perceived opportunity, though early-stage risk is present. Global venture funding to financial technology startups already reached $31.6 billion across 2,558 deals in 2025 as of September 11. You'd be competing for attention in a market where North America captured 60% of global fintech investment in Q2 2025.

Here's the quick math on the FinTech landscape you'd be entering:

What this estimate hides is the specific allocation to early-stage banking infrastructure versus consumer-facing apps.

Launch a Non-Bank Subsidiary Focused on Insurance Brokerage for Commercial Clients

This is a classic market development move, applying existing financial services expertise to a new client segment (commercial insurance) in a new vertical. The US commercial insurance market size reached $294.6 billion in 2024, with projections to hit $489.1 billion by 2033, growing at a CAGR of 5.20% during 2025-2033. Focusing on brokerage, the broader US insurance brokerage market stood at $140.38 billion in 2025.

The opportunity lies in the commercial segment, which is expected to lead growth within the brokerage space.

• Commercial sector CAGR expected to be 4.2%.
• Cybersecurity and complex supply chain risks drive demand for advice.
• Retail brokerage held 61.1% of the US brokerage market share in 2024.
• Large enterprises accounted for the largest share of commercial insurance buyers in 2024.

Acquire a Regional Payroll Processing Company to Add a Recurring, Fee-Based Revenue Stream

Acquiring a payroll processor is a product development play, adding a high-frequency, fee-based service to the existing customer base. The US Payroll Services market size was estimated at $8.44 billion in 2025, projected to reach $11.06 billion by 2030. This move directly addresses the need for non-interest income, which was modestly lower year-over-year in Q1 2025.

The recurring nature of payroll fees offers stability, contrasting with the interest-rate sensitivity of the bank's core Net Interest Income, which was $18.8 million in Q1 2025.

• US Payroll Services Market size in 2025: $8.44 billion.
• Small-Size Companies held 47.77% of market share in 2024.
• Paychex completed a $4.1 billion acquisition in April 2025, showing consolidation.
• The industry sees rising demand for cloud-based and AI-integrated solutions.

Enter the Specialized Equipment Leasing Market for Medical and Dental Practices

This is a clear diversification into a new product (leasing) for a new vertical (healthcare/dental). The healthcare equipment leasing market size was $129.83 billion in 2025. This move capitalizes on the trend toward asset-light models among providers.

Key figures for this specialized leasing space show strong growth potential:

Hospitals and clinics commanded 65.43% of 2024 activity in this leasing market.

Develop a Proprietary Data Analytics Consulting Service for Local Non-Profit Organizations

This is a product development play, creating a consulting service based on internal capabilities, targeted at a new, community-focused market segment. While specific market data for non-profit data consulting is not available, this leverages the bank's local presence, which was its biggest asset before the merger, serving Nassau and Suffolk Counties. The bank maintained $878.1 million in available liquidity as of March 31, 2025, which could fund the initial development of proprietary tools.

• The goal is to generate non-interest fee income, similar to the service charges that contributed to Q1 2025 results.
• The bank's book value per share was $16.91 as of March 31, 2025.
• The Q1 2025 Net Income was $3.8 million.