Genpact Limited (G): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at Genpact Limited (G) right now, trying to map out where this business is headed after its aggressive AI push, and frankly, it's a fascinating pivot to track. Honestly, after twenty years analyzing these shifts, I can tell you the story isn't just about the $\$$5.059 billion to $\$$5.071 billion net revenue guidance for 2025; it's about the how. We see the Advanced Technology Solutions segment growing a solid 20.0%, and the pricing model is already changing, with 46% of revenue moving away from old FTE (Full-Time Equivalent) contracts toward outcome-based deals. I've distilled the new marketing mix-Product, Place, Promotion, and Price-so you can see exactly how the 'Agentic Solutions' strategy is being rolled out across their global footprint, all under that new 'on it.' tagline. Let's look at the specifics below.

Genpact Limited (G) - Marketing Mix: Product

You're looking at the core offerings of Genpact Limited (G), which is fundamentally about transforming business processes using digital and AI capabilities. The product element here isn't a physical good; it's a suite of complex, high-value services.

The structure of Genpact Limited (G)'s offering is clearly segmented, showing where the growth is coming from versus where the bulk of the revenue still resides. Advanced Technology Solutions (ATS) is the clear growth engine for the firm, showing a significant year-over-year lift. Specifically, ATS was up 20.0% in Q3 2025. This segment focuses on delivering transformation services powered by digital technologies.

Still, the Core Business Services (CBS) segment provides the stable foundation for the company's financials. For Q3 2025, CBS represented 76% of Genpact Limited (G)'s net revenue. This segment handles the large-scale, ongoing process management work that clients rely on for operational consistency.

The future focus, however, is clearly on the highest-value, most advanced offerings. Agentic Solutions, which involves AI-driven autonomous orchestration, is positioned as the new high-value offering. This represents the shift from simple automation to truly intelligent, self-managing process execution for clients.

To bolster this strategic direction, Genpact Limited (G) made key moves in 2025 to integrate new capabilities directly into its product portfolio. The company acquired XponentL Data in 2025 to extend its AI transformation and data strategy capabilities. This acquisition directly feeds into enhancing the intelligence layer of their service offerings.

Furthermore, Genpact Limited (G) operationalized its commitment to scaling these advanced systems by launching the AI Gigafactory in January 2025. This initiative is designed to rapidly scale AI and data engineering systems across client engagements.

Here's a quick look at how the product focus areas map to revenue contribution and strategic intent as of Q3 2025:

The product development strategy centers on embedding intelligence and automation into every layer of service delivery. This means the features and quality of the offering are defined by the sophistication of the underlying technology stack.

Key product enhancements and strategic additions include:

• Launch of the AI Gigafactory in January 2025.
• Integration of XponentL Data capabilities post-acquisition.
• Focus on Agentic Solutions for autonomous orchestration.
• Continuous enhancement of digital transformation toolsets.
• Scaling data engineering systems for enterprise clients.

The quality of the product is intrinsically linked to Genpact Limited (G)'s ability to deliver measurable business outcomes, moving beyond simple cost reduction to true value creation through process redesign. If onboarding for new AI-driven platforms takes longer than expected, client adoption of these high-value services could slow down, definitely impacting the growth trajectory of ATS.

Finance: draft 13-week cash view by Friday.

Genpact Limited (G) - Marketing Mix: Place

The Place strategy for Genpact Limited (G) centers on its expansive, multi-tiered global delivery network, designed to ensure proximity to clients while optimizing service delivery through a mix of onshore, nearshore, and offshore capabilities. This physical and virtual infrastructure is critical for supporting complex, data-driven transformation services.

Genpact Limited's global footprint is substantial, supporting its commitment to being a seamless extension of client operations worldwide. The company's global delivery network serves clients using a network that, as of early 2025 filings, included more than 100 delivery centers across more than 20 countries, with operations active in over 30 countries in total across Asia, Europe, and the Americas.

The company maintains a distinct dual headquarters structure to manage its global operations effectively:

• Operational Headquarters: 1155 Avenue of the Americas, 4th Floor, New York, NY 10036, United States.
• Legal Headquarters: Canon's Court, 22 Victoria Street, Hamilton, Bermuda.

This structure anchors the company in the US business landscape while utilizing Bermuda for its legal base. The operational reach is supported by strategically located delivery hubs, which are essential for the multi-shore model. This model allows Genpact Limited to match specific service requirements-such as cost, skill sets, or time zone advantages-to the appropriate location.

Key delivery hubs are concentrated in regions offering deep talent pools and established infrastructure. For instance, in India, major centers include Gurgaon, Hyderabad, and Chennai. In North America, significant offices are located in Atlanta, GA; Richardson, TX; and the New York City area.

The following table details a selection of Genpact Limited's key delivery locations across its primary operational regions as of late 2025 data points:

This extensive footprint directly supports the company's focus on delivering services to a diverse client base, particularly within the Financial Services and High Tech sectors, among others like life sciences and consumer goods. The ability to deploy resources across these geographies-from onshore client-facing roles to offshore delivery centers-is the core of the Place execution, enabling near-shoring for time zone alignment and leveraging global scale for cost efficiency.

The company's service delivery is further supported by specialized technology centers, such as the AI Gigafactory launched in January 2025, which acts as a delivery model for AI and data engineering systems, onboarding over 30 clients in its initial phase. This shows that 'Place' extends beyond physical offices to include specialized, technology-enabled delivery mechanisms.

Genpact Limited (G) - Marketing Mix: Promotion

You're looking at how Genpact Limited (G) is talking about its services right now, which is key when you're trying to show investors and clients you're moving ahead of the curve. Promotion for Genpact Limited (G) centers on shifting perception from a process-focused firm to a technology-driven transformation partner.

A major push in this direction was the global rebrand that started in September 2025. This wasn't just a logo swap; it came with the new, action-oriented tagline: 'on it.' This simple phrase is designed to convey immediate responsiveness and ownership, which is a big change in tone.

To support this, the company is heavily promoting its strategic framework, 'GenpactNext.' This framework is the vehicle used to position Genpact Limited (G) as an advanced technology leader, especially in areas like digital transformation and AI adoption. It's about showing clients a clear path forward, not just fixing today's problems.

The promotion strategy heavily features key alliances. Partnerships with firms like AWS and Salesforce are a key catalyst, influencing 10% of Q2 2025 revenue. That's a concrete number showing how much these joint go-to-market efforts are translating into the top line. Honestly, you can't ignore that kind of revenue attribution.

Genpact Limited (G) is using high-level events to cement this new image. Thought leadership pieces and the annual Investor Day events are used to showcase the shift to agentic AI. They aren't just talking about efficiency gains anymore; the focus is on measurable client outcomes, not just process efficiency. Here's a quick look at the promotional focus areas:

• Promoting the 'on it.' tagline across all channels.
• Detailing the 'GenpactNext' strategic roadmap.
• Highlighting joint success stories with AWS and Salesforce.
• Showcasing agentic AI capabilities in client engagements.
• Quantifying results based on client business impact.

The promotion efforts are structured around proving value through specific results. They are moving away from abstract service descriptions to concrete deliverables. For instance, instead of saying they improve operations, they are showing case studies where a specific metric, like time-to-market for a new product line, was reduced by a verifiable percentage.

To be fair, this shift requires a different kind of proof point in their marketing materials. They are using data to back up the narrative, which is what financially-savvy people like you want to see. The following table outlines how they are framing their key promotional pillars:

The promotion budget allocation, while not public in detail, is clearly weighted toward digital channels and executive-level engagement, given the focus on thought leadership and high-profile partnerships. The goal is to ensure that when a C-suite executive thinks about digital transformation, Genpact Limited (G) is top-of-mind, directly linked to the 10% revenue stream from their key tech partners.

Finance: draft 13-week cash view by Friday.

Genpact Limited (G) - Marketing Mix: Price

You're looking at how Genpact Limited (G) structures the money customers pay for its services, which is all about making sure the price reflects the value delivered, especially with new AI-driven offerings. The overall financial expectation for the top line is clear: full-year 2025 net revenue guidance is between $5.059 billion and $5.071 billion.

The pricing mechanism is definitely moving away from traditional time-and-materials billing. Pricing is evolving to non-FTE (Full-Time Equivalent) models, currently at 46% of revenue. This shift is critical because it ties payment more closely to results. For context, in the third quarter of 2025, non-FTE revenue actually reached 47% of total net revenue, which was $1.291 billion for that quarter.

The premium pricing power is most evident in the Advanced Technology Solutions (ATS) segment. ATS generates more than 2x the revenue per head count compared to Core Business Services. This higher productivity and value capture directly supports the margin outlook. Reflecting this premium pricing on ATS, the adjusted operating margin target is raised to 17.4% for the full year 2025.

The new Agentic Solutions use a hybrid structure to capture value across different service layers. This structure is designed to be flexible for clients while maximizing Genpact Limited (G)'s realization of value.

Here's a quick look at the key pricing and margin targets driving this strategy:

• Agentic Solutions use a hybrid structure: fixed, transaction-based, and outcome-based pricing.
• ATS revenue in Q3 2025 was $311 million, up 20.0% year-over-year.
• Core Business Services revenue in Q3 2025 was $980 million, up 3.0% year-over-year.
• The company raised its Q4 2025 adjusted operating margin guidance to approximately 17.4%.

To keep things straight, here's a table summarizing the key financial anchors related to this pricing strategy as of late 2025 updates:

The pricing strategy hinges on these structural shifts, which allow for premium realization on advanced services. You can see the commitment to this model in the way they structure contracts:

• Fixed fee arrangements for foundational services.
• Transaction-based fees for volume-driven processes.
• Outcome-based pricing tied to measurable client results.

Finance: review the impact of the 47% non-FTE mix on Q4 realization rates by next Tuesday.