Canada Goose Holdings Inc. (GOOS): Business Model Canvas [Dec-2025 Updated]

You're looking at the core engine of that iconic Canadian outerwear maker as of late 2025, and honestly, the story isn't just about extreme-weather jackets anymore. After a major strategic shift, the business is now overwhelmingly driven by its high-margin Direct-to-Consumer (DTC) channel, which pulled in $998.9 million in Fiscal 2025 sales out of a total $1,348.4 million revenue. This pivot, coupled with a serious push into year-round luxury apparel and a commitment to sustainability, is what defines their current model. If you want to see exactly how they are balancing their heritage manufacturing with a global, luxury retail footprint of 77 owned stores, dive into the full Business Model Canvas below.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Key Partnerships

You're looking at the structure that lets Canada Goose Holdings Inc. maintain its luxury positioning while managing a complex global supply chain. The Key Partnerships block is where the brand secures its cachet, ensures ethical sourcing, and manages its core manufacturing base. Here's the breakdown based on late 2025 figures and strategic alignment.

The brand leans heavily on select, high-profile retail relationships to cement its luxury status, rather than relying solely on its Direct-to-Consumer (DTC) growth. For instance, in the third quarter of fiscal 2025, Canada Goose Holdings Inc. elevated the wholesale shopping experience at Selfridges, London, with a bold visual expression and a Polar Bears International pop-up. This selective approach contrasts with the overall revenue mix; in the second quarter of fiscal 2026 (ended September 28, 2025), wholesale revenue accounted for $135.9 million of the total $272.6 million revenue for the quarter. That's roughly 49.85% of the total revenue for that specific quarter, though the company noted this segment saw a 1.0% decrease year-over-year as part of a planned channel discipline.

Creative partnerships are central to product reinvention. Creative Director Haider Ackermann continues to drive significant brand energy through the heritage label, launching the third 'Snow Goose' capsule collection for Fall/Winter 2025 in November 2025. This follows the Spring/Summer 2025 'Wild Horizon' capsule launched earlier in the year.

Cultural resonance is amplified through carefully selected Global Brand Ambassadors. The third, and first shoppable, collaboration with NBA Champion Shai Gilgeous-Alexander for the Fall/Winter 2025 collection dropped on October 7, 2025. Furthermore, actor Hsu Kuang-han joined as a Global Brand Ambassador, featured in the FW25 collection campaign, embodying the spirit of exploration and authenticity.

Sustainability is governed through critical third-party alignment. Canada Goose Holdings Inc. works with bluesign® and Textile Exchange to govern material sourcing and chemical use. The company set ambitious goals for the end of 2025:

• Attain 90 per cent of fabrics as bluesign® approved.
• Transition 90 per cent of materials to Preferred Fibre and Materials (PFMs) as specified by Textile Exchange.

As of the fiscal year ending March 30, 2025, the company reported progress across these imperatives.

The foundation of their Canadian manufacturing relies on strong labor relations. Canada Goose Holdings Inc. continuously engages with the Unions representing a majority of its workforce, primarily the Workers United Canada Council. This relationship stems from a significant organizing effort where 86% of Winnipeg-based workers voted to join the union in December 2021. As of March 31, 2025, the company employed 4,429 people across its manufacturing, corporate, and retail groups.

You can see the structure of these key external relationships below:

The company's total workforce as of March 31, 2025, was 4,429 employees.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Key Activities

You're looking at the core engine of the business, the things Canada Goose Holdings Inc. actually has to do to deliver its value proposition. It's a mix of high-touch manufacturing and aggressive global selling.

Manufacturing core down-filled jackets, with 75% of products made in Canada.

The commitment to Canadian manufacturing remains central to the brand's story and its supply chain resilience. For fiscal year 2025, which concluded on March 30, 2025, nearly 75% of all products by volume were manufactured right there in Canada. The remaining production split was 23% in Europe and 2% in Asia. Your core, high-performance down-filled jackets are produced in the company's seven owned and operated Canadian manufacturing facilities, located in places like Winnipeg, Toronto, Scarborough, and Montreal. This high domestic content is key because it means virtually all of that Canadian-made inventory complies with the United States-Mexico-Canada Agreement (USMCA), keeping them exempt from customs duties when shipping to the US market.

Managing a vertically integrated supply chain for quality and efficiency.

That vertical integration-controlling design, innovation, engineering, and testing-is what allows Canada Goose Holdings Inc. to adjust production quickly to demand shifts, a real competitive edge in a volatile market. This control is leveraged across their entire production process, from raw materials to finished goods. As part of this focus on quality and sustainability within the supply chain for FY2025, 87% of the materials sourced for domestic manufacturing were Preferred Fibers and Materials (PFMs). The total global employee count across corporate offices, retail locations, and manufacturing facilities stood at 4,429 people as of March 31, 2025.

Here's a quick look at the production footprint as of the end of FY2025:

Executing the DTC-first strategy and expanding the global retail network.

The shift to Direct-to-Consumer (DTC) is where the higher margins live. For the full fiscal year 2025, DTC revenue grew 5.1% year-over-year to reach $998.9 million CAD, contributing significantly to the total revenue of $1.35 billion CAD. Still, DTC comparable sales were down 3.6% for that full year. The retail network expansion continued; Canada Goose Holdings Inc. ended fiscal 2025 with 74 stores globally, achieved by converting 2 temporary locations and opening 4 net new permanent stores. Looking into the start of fiscal 2026, the DTC channel showed strong momentum, with Q1 FY2026 DTC revenue rising 13% to $63.1 million, though Q1 FY2026 comparable DTC sales decreased by 4.4%.

Investing in focused marketing to drive brand heat and upper-funnel awareness.

Driving brand heat requires spending, and the increased marketing spend was a factor in the SG&A expenses for fiscal 2025. The company noted plans to execute even bolder marketing initiatives in fiscal 2026 to build on the momentum from campaigns like the Snow Goose capsule. The financial result of the overall strategy in FY2025 was a net income attributable to shareholders of $94.8 million CAD, up from $58.4 million CAD the prior year. The adjusted net income attributable to shareholders for FY2025 was $109.4 million CAD.

Diversifying product lines into year-round apparel, footwear, and accessories.

The brand is actively working to be more than just a winter parka company. This diversification is visible across the product mix. For instance, the first quarter of fiscal 2025 saw the introduction of the Vancouver Rain Boot, expanding the footwear category. You also see growth in apparel, wind wear, and accessories, with newer lines like rainwear, knitwear, and footwear being manufactured outside of Canada, specifically in Europe and Asia. The launch of an eyewear line also contributed to revenue growth in fiscal 2025.

Here are the channel highlights from the full fiscal year 2025:

• Full Fiscal Year 2025 Total Revenue: $1.35 billion CAD
• Full Fiscal Year 2025 DTC Revenue: $998.9 million CAD
• Full Fiscal Year 2025 DTC Comparable Sales Change: -3.6%
• Global Permanent Store Count (End of FY2025): 74
• Net New Permanent Stores Opened (FY2025): 4

Finance: draft the Q2 FY2026 cash flow projection by next Wednesday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Key Resources

You're looking at the core assets that let Canada Goose Holdings Inc. operate and compete in the luxury performance outerwear space as of late 2025. These aren't just things they own; they are the engines driving their revenue and margin.

The iconic, globally recognized Canada Goose performance luxury brand.

This brand equity is a massive intangible asset, allowing for premium pricing and driving the DTC channel performance. The financial results reflect this pricing power:

The brand's ability to command a high gross margin, even with rising SG&A costs, shows the strength of the perceived value. For instance, in Q2 Fiscal 2026, DTC revenue grew 21.8% year-over-year, with comparable sales up 10.2%.

77 permanent, owned-and-operated retail stores as of Q2 Fiscal 2026.

This physical footprint is crucial for controlling the customer experience and capturing higher-margin DTC sales. The count reached 77 after opening 1 new store in the second quarter of fiscal 2026. This is up from 74 stores at the end of Fiscal 2025. This retail expansion is a deliberate strategy to shift sales mix.

Owned manufacturing facilities in Canada and Europe (e.g., Romania).

Canada Goose Holdings Inc. maintains deep control over its production, which supports the 'Made in Canada' narrative for core products. The company has historically maintained a significant Canadian manufacturing base, with multiple facilities across the country, including in Toronto, Winnipeg, and Quebec. The search results confirm a commitment to growing production capacity in Canada, and also reference an acquisition of a European manufacturing facility.

The commitment to in-house production is a defining feature:

• Manufacturing facilities are wholly-owned.
• The company employs a significant portion of the cut and sew labour force in Canada.
• The company has invested in new facilities, such as a 96,000-square-foot factory in Toronto that doubled previous capacity.

Intellectual property and design expertise for extreme weather performance.

This resource is embedded in the product DNA, covering proprietary knowledge in down filling, material science, and construction techniques that justify the luxury positioning. This expertise underpins the high gross margins seen across the business.

Customer data and insights from the dominant DTC channel.

The growing DTC channel provides direct access to consumer behavior, which informs inventory management and marketing spend. The DTC segment is the primary driver of recent financial performance.

• DTC revenue for the first half of FY2026 (H1 FY26) was a significant portion of the total revenue of $380.4 million.
• In Q2 FY2026, DTC revenue was $126.6 million, representing 46.4% of the total Q2 revenue of $272.6 million.
• The company is actively investing in marketing and brand experiences to leverage these insights, as seen in the planned increases in marketing spend.

Finance: draft 13-week cash view by Friday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Value Propositions

You're looking at the core reasons customers choose Canada Goose Holdings Inc. over competitors, grounded in their latest reported numbers. It's about performance, ethics, and experience, all wrapped up in a luxury package.

Performance luxury outerwear with Canadian heritage and uncompromising quality.

The value proposition starts with the product's inherent quality, which translates directly into financial performance. For the full fiscal year 2025, which ended March 30, 2025, Canada Goose Holdings Inc. generated total revenue of $1.35 billion (CAD). The Direct-to-Consumer (DTC) channel, which emphasizes this direct relationship and brand control, was a major driver, contributing $998.9 million (CAD) in revenue for FY2025, representing a 5.1% increase year-over-year. This focus on DTC also helped lift the gross margin to 69.9% in FY2025. To be fair, the reliance on winter sales is still high, with nearly 80% of 2024 EBITDA stemming from peak winter quarter sales. Still, the company manufactures nearly three quarters of its products in Canada, reinforcing that heritage claim. You see the luxury positioning in pricing, with jackets often priced over $1,500 at key retailers.

Here's a quick look at the financial strength supporting this quality claim as of the most recent reporting periods:

Commitment to a fur-free policy and achieving carbon neutrality by 2025 (Scope 1 & 2).

The brand has fully committed to ethical sourcing shifts. Canada Goose Holdings Inc. ended the purchase of all fur by the end of 2021 and ceased manufacturing with fur by the end of 2022. On the climate front, the goal is net-zero Scope 1 and 2 emissions by 2025. The company actually achieved carbon neutrality as of March 2020 by investing in offsets equivalent to 200% of its annual greenhouse gas emissions, and it intends to maintain that offsetting level while transforming operations. Further material sustainability is targeted, with a goal to have 90% of fabrics bluesign® approved by 2025 (up from 32% in 2019). As of the fiscal year ending March 30, 2025, 99% of their packaging was made from sustainable materials.

Elevated, immersive retail experiences in flagship stores.

The physical footprint is a key part of the luxury experience. Canada Goose Holdings Inc. ended fiscal year 2025 with 74 stores globally. By the second quarter of fiscal 2026 (ended September 28, 2025), the total permanent store count grew to 77. This expansion includes strategic flagships in fashion capitals, such as the relocation of the Paris store to the Champs-Élysées in Q2 FY2026, and maintaining 27 stores in Mainland China. The stated long-term ambition is to double the direct retail fleet by 2028.

Diversified, style-forward collections (e.g., Snow Goose capsule) for year-round relevance.

To move beyond deep winter reliance, the brand is pushing diversification. The style-forward Snow Goose capsule, introduced under Creative Director Haider Ackermann, was noted as fueling momentum in Q4 FY2025. Apparel is the fastest-growing category for both the quarter and full fiscal year 2025. Specifically, sales of non-heavyweight-down items increased by 20% in the first quarter of FY2025, making up 46% of the fiscal 2024 sales base. This helps address the risk where nearly 80% of 2024 EBITDA came from peak winter sales.

Products built to last, supported by a secondhand resale platform.

The commitment to longevity is monetized through the Canada Goose Generations recommerce platform. This platform taps into the booming secondhand market, which is predicted to reach $350 billion globally by 2027. Consumers can trade in pre-loved items for a Canada Goose gift card, with compensation potentially reaching up to 60% of the current retail price. For the holiday season spanning November 3, 2025, to January 5, 2026, purchases made on Generations benefit from an extended return window of 30 days from purchase.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Customer Relationships

You're focused on how Canada Goose Holdings Inc. keeps its high-value customers engaged, which is key when you see their Direct-to-Consumer (DTC) revenue hit $998.9 million in Fiscal Year 2025. That DTC channel is where the luxury experience really lives, so let's break down the relationship strategies they are employing as of late 2025.

High-touch, personalized service in luxury retail environments

Canada Goose Holdings Inc. is actively enhancing its luxury retail execution, a stated priority for Fiscal 2025. This involves moving beyond simple transactions to create memorable, high-touch interactions. They ended Fiscal 2025 with a global store count of 74 permanent locations, having opened 4 net new permanent stores and converted 2 temporary ones during that year. The focus is on making every employee a true brand ambassador, not just a product expert, which is crucial for maintaining luxury pricing power.

The commitment to physical experience is clear in their flagship rollouts. For instance, the new concept flagship in Paris, located on Rue du Faubourg Saint-Honoré, is described as a "multi-sensory environment." This approach is being rolled out globally, following similar experiential flagships in Tokyo, Milan, and New York.

Here's a look at the DTC channel performance that these retail efforts are supporting:

Digital engagement and e-commerce optimization for a seamless online experience

The digital relationship is just as important, especially since DTC revenue accounted for the vast majority of their sales. The company introduced its Eyewear collection in the fourth quarter of Fiscal 2025 as its first online product launch, signaling a strategic push for digital-first product introductions. To engage customers in key growth markets, they launched a live shopping channel on the Chinese platform Douyin during the second quarter of Fiscal 2025.

The main online domain, canadagoose.com, generated an estimated US$185 million in Gross Merchandise Volume (GMV) in 2024, with a forecast for a 0-5% growth rate in 2025. The conversion rate on that site was in the range of 3.0-3.5% in 2024. They are working to ensure the online experience mirrors the luxury feel of the store.

Loyalty and re-engagement driven by the resale platform's gift card compensation

The Generations recommerce platform is a direct tool for customer re-engagement, offering a circular economy path for their products. When consumers trade in pre-loved items, compensation is delivered via a Canada Goose gift card. This immediately loops the customer back into the ecosystem for a new purchase, either on the Generations site, the main Canada Goose website, or in a physical store. Trade-in customers can expect to receive up to 60 per cent of the current retail price in gift card value, depending on the item's condition. If you mail an item in, a flat rate of $25 is deducted from the trade-in value to cover shipping and handling.

Global brand storytelling and exclusive collaborations to foster community

Brand connection is fueled by narrative. The CEO noted that strong Q4 Fiscal 2025 results were 'fuelled by compelling storytelling.' A major highlight was the launch of the inaugural design from their first-ever Creative Director, Haider Ackermann, the Polar Bears International Hoodie. This campaign generated more than double the earned media impressions compared to their previously most successful campaign, showing a high level of community resonance.

• The brand's purpose platform uniting sustainability and values-based initiatives is called Humanature.
• The Fiscal 2025 strategy included the momentum around the Snow Goose capsule collection.
• The Paris flagship incorporates works from the brand's Art Collection, including pieces by Michael Belmore and Ningiukulu Teevee, paying homage to Inuit parkas and Northern artistry.

Dedicated VIP spaces in renovated flagships like the Paris Champs-Élysées store

Personalized, exclusive service is being physically manifested in their updated retail footprint. The newly unveiled Paris flagship on the Champs-Élysées is designed as a "multi-sensory environment" integrating digital storytelling and tactile materials. Furthermore, the renovated store in the Ginza district of Tokyo, unveiled in Q2 Fiscal 2025, specifically features a signature cold room and a VIP space. This signals a tiered approach to customer experience, reserving the highest level of personalization for their most valued clientele within these premium physical hubs.

Finance: draft 13-week cash view by Friday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Channels

The Channels block for Canada Goose Holdings Inc. centers on a deliberate, multi-pronged approach to reach the luxury consumer, heavily weighted toward controlling the experience through Direct-to-Consumer (DTC) touchpoints.

Direct-to-Consumer (DTC) via permanent retail stores globally

The physical retail footprint is a key component of the luxury experience strategy. As of the second quarter of fiscal 2026, ended September 28, 2025, Canada Goose Holdings Inc. operated 77 permanent retail stores globally. This represents an expansion from the 74 stores reported at the end of fiscal year 2025, which ended March 30, 2025. The expansion includes strategic relocations, such as moving the Paris flagship store to the Champs-Élysées, featuring an elevated design and curated product selections.

• Total permanent retail stores globally as of Q2 FY2026: 77.
• Net new permanent stores opened in FY2025: 4.
• Concession-based shop-in-shops opened in Q3 FY2025: 2.

Direct-to-Consumer (DTC) via the global e-commerce platform

The digital channel is a significant growth engine, showing strong momentum in the most recent reported quarter. DTC revenue growth is outpacing the overall revenue trend, reflecting the company's strategic pivot. For the second quarter of fiscal 2026, DTC revenue grew by 21.8% to $126.6 million. This growth was fueled by a DTC comparable sales increase of 10.2%. The higher proportion of DTC revenue is directly linked to margin expansion, with the Gross Margin reaching 62.4% in Q2 FY2026, up from 61.3% in the prior year period.

Select, elevated wholesale partners (being rationalized for brand control)

Canada Goose Holdings Inc. is actively managing its wholesale channel to ensure brand alignment and control over luxury presentation. This rationalization is evident in the planned reduction of the wholesale order book. For the full fiscal year 2025, wholesale revenue decreased by 16.5%. In the second quarter of fiscal 2026, wholesale revenue saw a minor decline of 1.0% to $135.9 million, which the company stated was consistent with its planned channel discipline. The company's forward outlook projected a wholesale revenue decrease of 20% compared to the previous year (FY2025).

The channel performance comparison for Q2 FY2026 highlights this strategic shift:

Pop-up stores and temporary locations to test new markets before permanent openings

Temporary locations serve as flexible testing grounds for market viability before committing to long-term leases. The success of these tests directly informs the permanent retail expansion strategy. During fiscal year 2025, the company converted two temporary stores into permanent locations, alongside opening four net new permanent stores. This conversion activity shows a clear path from temporary presence to long-term commitment based on performance.

Secondhand resale platform for circularity and customer re-engagement

The 'Canada Goose Generations' recommerce platform is the dedicated channel for circularity, allowing customers to trade-in and shop for pre-loved styles. This platform is powered by Trove and operates in the US and Canada. The trade-in process provides compensation via a Canada Goose gift card, which can be used across the brand's channels, thereby re-engaging the customer within the primary ecosystem. This initiative aligns with the brand's sustainability focus, ensuring products have extended lifetimes.

• Platform name: Canada Goose Generations.
• Trade-in compensation method: Canada Goose gift card.
• Geographic availability for purchase: Canada or the United States.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Customer Segments

You're analyzing the customer base for Canada Goose Holdings Inc. as of late 2025, and the data clearly shows a pivot toward the direct consumer, which shapes who they are selling to.

The core customer base is increasingly reached through Direct-to-Consumer (DTC) channels, which generated $998.9 million in revenue for the full fiscal year 2025, representing a 5.1% increase year-over-year, while the Wholesale channel saw a significant decrease of 16.5% in the same period. The company ended fiscal 2025 with 74 stores globally, emphasizing a direct, luxury retail experience for these buyers. This focus on DTC, which also saw comparable sales growth of 6.8% in Q4 FY2025, points directly to consumers who seek out the brand experience.

The segments driving this revenue are diverse, moving beyond just extreme cold protection:

• Affluent, global luxury consumers in major metropolitan areas.
• Style-conscious, aspirational urban consumers seeking year-round luxury apparel.
• High-spending tourists, particularly in key European and Asian markets.
• Environmentally and socially conscious consumers valuing the fur-free and sustainability commitments.
• Extreme weather adventurers and professionals needing high-performance gear.

Geographically, the Asia-Pacific (APAC) region is a major growth engine, with revenue reaching $30.8 million in Q1 FY2026, marking a 26% year-over-year increase, driven by Mainland China and Japan. In contrast, North America revenue declined 3% in the same quarter, though the US specifically saw an 8.4% sales increase in a different reported quarter. The EMEA segment, while seeing a 10% revenue fall in Q1 FY2026, noted improvements in tourist traffic, suggesting that high-spending tourists remain a vital, albeit volatile, segment.

The shift in product focus is also segment-defining. The momentum around the Snow Goose capsule and growth in non-parka categories like apparel, wind wear, and footwear show the brand is capturing the style-conscious consumer looking for transitional luxury pieces. Furthermore, the company's commitment to its 'Humanature' platform directly targets the environmentally aware buyer. Canada Goose Holdings Inc. reported achieving a 25% reduction in Scope 3 emissions year-over-year in fiscal 2025, and maintains its 2025 goal to transition 90% of materials to Preferred Fibres and Materials (PFMs).

Here is a breakdown of the revenue channel focus, which reflects the direct relationship with the luxury consumer:

The heritage segment-adventurers needing high-performance gear-is underpinned by the fact that 75% of the company's products are made in Canada, which also helps them navigate US tariffs. This speaks to the segment valuing authentic, high-quality, Canadian-made performance gear. If onboarding takes 14+ days, churn risk rises, which is why the DTC channel's focus on sharp retail execution is so critical for this demanding customer.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Cost Structure

The Cost Structure for Canada Goose Holdings Inc. is heavily weighted toward product creation and the build-out of its Direct-to-Consumer (DTC) network, reflecting its premium positioning.

High cost of goods sold due to premium materials and Canadian manufacturing labor. The commitment to manufacturing nearly three quarters of its products in Canada results in a higher cost base compared to competitors with lower-cost sourcing locations. For the full fiscal year 2025, which ended March 30, 2025, the Cost of Goods Sold (COGS) was approximately CAD405.3 million, calculated from the reported total revenue of CAD1,348.4 million and a Gross Margin of 69.9% for the year. The reported COGS for the five years ending March 2025 averaged 292.9 million in US dollars, with the March 2025 figure being a 5-year low at 283.1 million US dollars.

Significant Selling, General, and Administrative (SG&A) expenses from retail network expansion. The investment in the DTC channel directly impacts SG&A. For the third quarter of fiscal 2025 (ended December 29, 2024), SG&A expenses were $247.7 million Canadian dollars. For the fourth quarter of fiscal 2025, SG&A was $219.3 million Canadian dollars, with the increase in the prior period attributed to strategic investments to expand the global retail network.

Planned increase in marketing spend to build brand heat and awareness. Marketing costs are being intentionally increased to support brand elevation initiatives, such as the launch of the Snow Goose collection. This planned increase in marketing spend was a noted factor in the SG&A increase for the third quarter of fiscal 2025 and was planned to continue with Fall/Winter 2025 campaigns into fiscal 2026.

Costs associated with supply chain agility and sustainability initiatives. While specific, isolated figures for sustainability costs aren't always broken out, the overall operational efficiency goal speaks to managing these costs. The company set a goal to reach $150 million in saved and avoided operating costs by the end of fiscal 2028, which includes streamlining operations to support growth.

Operating costs for 77 global permanent retail stores. The company is actively growing its physical footprint to enhance the luxury experience. At the end of the third quarter of fiscal 2025, the total permanent store count was 74. The company plans to open more stores than the four it opened in fiscal 2024-25, with new flagships planned for Milan and Paris in the current fiscal year.

Here's a quick look at the key financial components impacting the cost structure based on fiscal 2025 reporting:

The operational expenses are being managed with a clear focus on the DTC channel, which is driving higher revenue per square foot but also higher initial fixed costs.

• Store expenses, such as labor, increased due to the expansion of the global retail network.
• The company noted non-recurrence of costs related to the Transformation Program in Q3 fiscal 2025 SG&A reduction.
• DTC revenue for the full year 2025 reached $998.9 million Canadian dollars.
• Wholesale revenue decreased by 16.5% in fiscal 2025 as the company rationalized its client base.
• The company is aiming for DTC channels to account for 80% of total revenue by 2028.

Finance: draft 13-week cash view by Friday.

Canada Goose Holdings Inc. (GOOS) - Canvas Business Model: Revenue Streams

You're looking at the money-making engine for Canada Goose Holdings Inc. as of late 2025, focusing strictly on the hard numbers from the most recent full fiscal year.

The overall revenue picture for Fiscal Year 2025 shows a total of $1,348.4 million (all amounts in Canadian dollars unless specified otherwise). This total reflects a deliberate strategic pivot toward channels the company can control more closely, which generally means better margins, even if overall top-line growth is modest.

The Direct-to-Consumer (DTC) channel remains the dominant revenue driver, which is key for a luxury brand focused on full-price selling and brand experience. DTC sales reached $998.9 million in FY2025, marking a 5.1% increase year-over-year. This channel includes revenue from the company's own physical stores and its e-commerce platform.

The strategy of reducing exposure to external partners is clear in the Wholesale segment. This revenue stream comes from a reduced number of high-end retail partners, reflecting the ongoing effort to elevate brand positioning. For FY2025, Wholesale revenue was $260.8 million.

Here's a quick look at the full-year revenue composition:

The Other revenue category also saw growth, increasing to $88.7 million in FY2025, up 25.3% from the prior year. This segment often captures smaller, non-core revenue sources.

The growth in the DTC segment is supported by the expansion of the physical footprint. The company ended fiscal 2025 with 74 stores globally, following the opening of four new permanent stores during the year, which contributed to the total revenue figure.

Beyond the core outerwear, Canada Goose Holdings Inc. is actively growing revenue from other product lines to smooth out seasonality. You can expect revenue contribution from:

• Knitwear collections.
• Footwear offerings.
• Accessories lines.

The focus on these year-round categories helps diversify the revenue base away from reliance on cold-weather gear.