Houston American Energy Corp. (HUSA): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into Houston American Energy Corp. right now, trying to map out exactly how this E&P (Exploration and Production) player translates its assets into shareholder value as we close out 2025. Honestly, for an analyst like me, understanding the four P's-Product, Place, Promotion, and Price-is the fastest way to cut through the noise and see the real operational levers. What you'll find below isn't just theory; it's a precise breakdown showing how their core offering of crude oil and gas reserves, anchored in prime Permian acreage, is directly priced off global benchmarks like WTI, while their promotion strategy is almost entirely focused on regulatory filings and investor updates. Let's look at the mechanics that drive their business model.

Houston American Energy Corp. (HUSA) - Marketing Mix: Product

You're looking at the core offering of Houston American Energy Corp. (HUSA) as of late 2025. The product isn't just one thing anymore; it's a dual focus, balancing legacy hydrocarbon assets with a significant pivot into renewable energy technology, specifically waste-plastics-to-fuels.

Crude oil and natural gas reserves

The company's current, tangible oil and gas production stems from specific, non-operated interests. For the third quarter ended September 30, 2025, preliminary oil & gas revenue was reported at $0.226M. This revenue is sourced from the company's participation in the State Finkle Unit wells in Reeves County, Texas.

The asset base related to these legacy operations includes:

• Working interest in six wells.
• Wells feature approximately three-mile laterals.
• Located in the Wolfcamp formation.
• Preliminary land asset value as of September 30, 2025, was approximately $8.6 million.

Exploration and development of energy properties

Houston American Energy Corp.'s development efforts are now clearly split. On the conventional side, the company continues to leverage its technical team of geoscientists and petroleum engineers to steer exploration and development, primarily in the Permian Basin. This involves participating in joint drilling programs designed to boost recovery from both conventional and unconventional plays.

However, the development focus has heavily shifted following the July 2025 acquisition of Abundia Global Impact Group (AGIG). This move brings the development of a technology-driven platform specializing in converting waste plastics into low-carbon fuels and chemical feedstocks into the product mix. Key development milestones for this new product line include:

• Acquisition of the 25-acre site in Cedar Port, Baytown, TX, completed in Q3 2025.
• Advancing the Cedar Port Renewable Energy Complex build-out.
• Securing a binding term sheet with BTG Bioliquids to advance biomass-to-liquids and Sustainable Aviation Fuel (SAF) development.

Non-operating working interests in wells

The company's current revenue-generating product exposure in the oil and gas sector is entirely through non-operating interests. You should note the specific, small stake held in the State Finkle Unit. EOG Resources acts as the operator and principal working interest owner in this unit.

The 0.0078 working interest in the six Wolfcamp wells is positioned to provide ongoing royalty income, which the company explicitly states will help fund the transition toward renewables. This interest is a clear, quantifiable component of the existing product portfolio.

Focus on domestic US and international E&P

The core of Houston American Energy Corp.'s historical E&P product offering centers on domestic U.S. resources. The emphasis here is on the Permian Basin region, spanning West Texas and southeastern New Mexico, where management continually evaluates lease acquisitions and farm-in partnerships to grow production.

While the primary focus is domestic, the company has historically held interests in international E&P, specifically:

• Yemen's Block S-1 concession.
• The Halboun oil field in Jordan.

These international ventures have been shaped by regional geopolitical challenges, meaning the current, active product development is overwhelmingly concentrated in the U.S. onshore.

Houston American Energy Corp. (HUSA) - Marketing Mix: Place

Houston American Energy Corp. (HUSA) positions its product delivery through a geographically diverse asset base, historically rooted in conventional energy and now expanding into renewable fuels infrastructure.

Primary assets in the Permian Basin, Texas

Houston American Energy Corp. (HUSA) maintains a presence in the Permian Basin, a key area for US energy production. The company holds a very small working interest in specific development projects within this region. Specifically, the working interest held in the State Finkle Unit wells, located in Reeves County, Texas, is approximately 0.0078 working interest in the unit.

Interests in the onshore Gulf Coast region

The onshore Gulf Coast region, particularly in Louisiana, represents another area of Houston American Energy Corp. (HUSA)'s historical operational footprint. A significant recent development in this region is the acquisition of a 25-acre site at Cedar Port Industrial Park in Baytown, Texas, which is slated for the development of a plastics-to-low-carbon fuels hub. The total site acquisition cost was expected to be $8.5 million.

International exploration interests in Colombia

Houston American Energy Corp. (HUSA)'s international distribution of assets includes interests in the CPO-11 block in the Llanos Basin in Colombia. This block covers approximately 639,405 gross acres. The company's participation level varies across this acreage. The distribution of interests is detailed below, reflecting the structure of the Hupecol Meta, LLC ownership.

The asset distribution across these key areas can be summarized as follows:

Distribution via pipeline and gathering systems

For the legacy oil and gas assets, distribution relies on existing infrastructure, though specific throughput or capacity numbers are not publicly detailed for late 2025. However, the new strategic focus on low-carbon fuels at the Baytown facility is explicitly tied to major logistics infrastructure. The 25-acre site at Cedar Port Industrial Park provides direct access to the Houston Ship Channel and Port of Houston. This access is critical for the distribution and export of the low-carbon fuels and chemical feedstocks planned for production at the new facility.

The company's access points for product movement include:

• Direct access to Houston Ship Channel for the Baytown hub
• Direct access to Port of Houston for the Baytown hub
• Reliance on existing infrastructure for conventional oil and gas production in Texas and Colombia

Houston American Energy Corp. (HUSA) - Marketing Mix: Promotion

Promotion for Houston American Energy Corp. (HUSA), especially following its strategic pivot and acquisition of Abundia Global Impact Group (AGIG) in July 2025, heavily relies on regulatory disclosures and targeted investor outreach to communicate its transformation story.

Investor relations and public filings (10-K, 10-Q)

You rely on mandatory filings to convey material changes, which serve as the bedrock of investor promotion. The communication cadence in late 2025 showed a focus on capital structure and quarterly performance following the AGIG integration. For instance, the company filed a 10-Q Quarterly Earnings Report on November 19, 2025, and an 8-K Reporting Material Event on November 25, 2025.

Financing activities were also promoted through filings, such as the Prospectus Supplement filed with the SEC on November 21, 2025, detailing the registered direct offering that closed shortly after. Insider ownership changes are also promotional signals; a Form 4 filing on July 3, 2025, showed Bower Family Holdings, LLC acquiring an additional 3,066,580 shares via share exchange, bringing their direct ownership to 5,246,760 shares. This type of filing promotes confidence by demonstrating significant insider commitment.

Key filing dates and associated capital events include:

• Shelf registration statement (Form S-3) effective: November 3, 2025.
• Shareholder proposal deadline for 2025 Annual Meeting: November 24, 2025.
• 2025 Annual Meeting of Stockholders scheduled for: December 16, 2025.

Press releases detailing drilling and financial results

Press releases are used to announce operational milestones and financial updates, framing the narrative around the renewable energy transition. A major announcement detailed the commencement of production from the State Finkle Unit wells, with first revenue received in September 2025. Houston American Energy Corp. holds a very small 0.0078 working interest in these six Wolfcamp formation wells.

The strategic shift was heavily promoted through announcements related to the AGIG acquisition in July 2025, positioning the company as a leader in converting waste plastics into low-carbon fuels. Furthermore, capital raises were publicized, such as the announcement on November 24, 2025, confirming the completion of an $8 million registered direct offering priced at $3.50 per share.

Preliminary Q3 2025 financial results, announced on November 10, 2025, provided specific figures to quantify the combined entity's status:

Presentations at industry and investor conferences

Houston American Energy Corp. used direct engagement platforms to articulate its roadmap following the acquisition. The company hosted its inaugural investor fireside chat on September 17, 2025, in partnership with Water Tower Research. This event was key to detailing the transformation strategy, including milestones like the acquisition of the 25-acre site in Cedar Port, Baytown, TX. CEO Ed Gillespie used this forum to discuss the vision for Abundia and the roadmap for growth in low-carbon fuels.

Corporate website for stakeholder communication

The corporate website, accessible at www.houstonamerican.com, serves as the central repository for official communications, including press releases and investor information. The planned name change to Abundia Global Impact Group Inc., trading under the new ticker AGIG on NYSE American on or about December 8, 2025, was announced via the website's news section. The site also provides contact information for stakeholders, listing the phone number as (713)-322-8818 or (713) 222-6966. The company is actively using this channel to align its identity with its new focus on circular fuels and sustainable feedstocks.

Houston American Energy Corp. (HUSA) - Marketing Mix: Price

Price, for Houston American Energy Corp. (HUSA), involves the realized value of its produced commodities and the capital raised through equity issuance, which directly impacts its financial flexibility to fund operations and development.

Realized price tied directly to global commodity markets (WTI, Henry Hub)

The realized selling price for Houston American Energy Corp.'s natural gas production is structurally linked to benchmarks like the Henry Hub spot price, although the company's specific realized price per Mcf or BOE is not explicitly detailed in preliminary 2025 reports. However, external market indicators for late 2025 show the dependency:

• EIA forecast for Henry Hub in Q3 2025 averaged $3.03 per MMBtu in one outlook.
• Alternative EIA projection placed the Henry Hub spot price at $4.34 per MMBtu for Q3 2025.
• Standard Chartered projected the Henry Hub price to average $3.80 per MMBtu in Q3 2025.

For context on equity pricing, which is a different form of 'price' for the corporation, HUSA completed a registered direct offering in November 2025 at a price of $3.50 per share, following a June 2025 offering at $10.60 per share.

Price determined by long-term supply contracts

Specific pricing terms within Houston American Energy Corp.'s long-term supply contracts are not publicly itemized in the preliminary Q3 2025 financial disclosures. The company's strategy post-acquisition of Abundia Global Impact Group, LLC in July 2025 indicates a shift toward low-carbon fuels and chemicals, suggesting future pricing may involve negotiated terms for these new products alongside traditional oil and gas sales.

Hedging strategies to mitigate price volatility

While the Board of Directors approved a committed equity financing facility in September 2025, specific details regarding commodity hedging instruments, such as swaps or collars, used to lock in future selling prices for oil and gas volumes to mitigate volatility were not disclosed in the available preliminary Q3 2025 information.

Cost per barrel of oil equivalent (BOE) is a key metric

The cost structure, which informs competitive pricing and profitability, is reflected in operating expenses and impairments. The preliminary total operating expenses for Q3 2025 were approximately $3.8 million, a significant increase from Q2 2025, driven by acquisition and integration costs. The oil & gas impairment recorded in Q3 2025 was $0.199 million.

The company's realized revenue from oil & gas for Q3 2025 was $0.226 million.

Here's the quick math on the scale of Q3 2025 preliminary financial metrics:

The cost per BOE metric, which would require production volume data alongside the oil & gas revenue, is not directly calculable from the preliminary Q3 2025 revenue of $0.226 million alone.