Information Services Group, Inc. (III): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into Information Services Group, Inc.'s (III) playbook as they fully embrace the AI wave, and frankly, the numbers tell a compelling story about their late 2025 positioning. Here's the quick math: their Product is now heavily AI-focused, driving 32% of Q3 revenue, while their Place strategy keeps the Americas growing at 11% in the same quarter. They are promoting this shift through massive output-nearly 200 research studies this year-to support a Price model where 45% of that $62.4 million in Q3 revenue is locked in as recurring income. This isn't just talk; it's a calculated market move. Read on to see exactly how these four P's line up for the rest of the year.

Information Services Group, Inc. (III) - Marketing Mix: Product

You're looking at the core of what Information Services Group, Inc. (III) sells, which is fundamentally knowledge and guidance delivered through a blend of human expertise and proprietary technology. The product element here isn't a tangible widget; it's high-value, fact-based advisory and market intelligence designed to help large enterprises navigate complex technology decisions.

The core offering is AI-centered technology research and advisory. This focus is not just a marketing term; the numbers from Q3 2025 confirm this strategic pivot is driving significant revenue. AI-related work surged to approximately 32% of Q3 2025 revenue. To put that in perspective, that $20 million in AI-related revenue in Q3 2025 was four times what it was in the same period a year ago. This shift is central to the current product strategy.

Information Services Group, Inc. (III) delivers this intelligence through a suite of services that address major enterprise technology needs. These services include sourcing advisory, cloud analytics, and digital transformation engagements. The firm serves a substantial client base, acting as a trusted partner to more than 900 clients, which includes 75 of the world's top 100 enterprises. The delivery mechanism relies on the expertise of about 1,600 professionals worldwide.

A key technological asset underpinning the service delivery is the proprietary ISG Tango platform. This platform is crucial for efficient deal execution and expanding reach into the mid-market. As of the Q2 2025 update, the proprietary ISG Tango platform processes over $11 billion in Total Contract Value (TCV), marking a 20% increase from Q1 2025. This platform is a major component of their recurring revenue stream, which stood strong at $28 million, or 45% of total Q3 2025 revenue.

Here's a quick look at some key product and platform metrics as of late 2025:

The firm's market intelligence is formalized and delivered via the influential ISG Provider Lens reports. These reports are the backbone of their research credibility. For instance, the 2025 ISG Provider Lens AI-Driven ADM Services report for the U.S. evaluated 53 providers across six quadrants. The overall 2025 research agenda includes these 50 ISG Provider Lens studies, alongside more than 135 ISG Buyers Guides, providing comprehensive evaluations of service providers and software platforms.

The product portfolio is structured around several key areas of expertise that guide the research calendar:

• Artificial Intelligence
• Business & Technologies
• Ecosystem Intelligence
• Information Technology
• Vertical Industries

The firm is also actively expanding its research into specific ecosystems, with reports planned for providers supporting platforms like Snowflake and Databricks, often focusing on modernization and AI/ML enablement.

Information Services Group, Inc. (III) - Marketing Mix: Place

Information Services Group (ISG) executes its distribution strategy by maintaining a significant global footprint, ensuring its advisory and research services are accessible across major economic centers. This physical and operational presence underpins its market penetration efforts.

The firm's distribution network spans key global markets, establishing a clear worldwide reach across the Americas, Europe, and Asia Pacific regions. This structure allows Information Services Group (III) to deploy its expertise where large enterprises are undergoing digital transformation.

The Americas segment remains the primary engine for distribution and revenue generation. This region showed strong momentum in the third quarter of 2025, with Americas revenue growing 11% year-over-year, when excluding results from the divested automation unit. Honestly, demand in the U.S. is leading the charge.

Europe is showing signs of stabilization in its service delivery channels. For Q3 2025, Europe revenue was up 7% year-over-year, again excluding the automation unit. Still, on a reported basis, Europe revenue was $16.0 million for the quarter.

The distribution strategy is heavily weighted toward the largest global clients, reflecting a high-touch, direct sales and advisory model. Information Services Group (III) serves a large enterprise base, including over 75 of the world's top 100 companies. The firm reports serving more than 900 clients in total.

The operational anchor for US and global coordination remains firmly in place. Headquarters for Information Services Group (III) are located in Stamford, Connecticut, anchoring US operations. The firm employs approximately 1,600 digital-ready professionals operating in over 20 countries.

Here's a quick look at the reported revenue distribution for the third quarter of 2025, which shows the concentration of activity:

The firm's physical presence supports its global service delivery, which includes offices in key international hubs to facilitate local client engagement. This network supports the delivery of its core services, which are concentrated in two main areas:

• Digital transformation services.
• Sourcing advisory and market intelligence.

Furthermore, the depth of their distribution is evident in the scale of their engagements, as seen in the ISG Index™ data, which measures commercial outsourcing contracts of $5 million or more in Annual Contract Value (ACV). For instance, in the Americas in Q3 2025, the combined market ACV reached a record $17.3 billion.

The operational footprint includes specific international locations to serve regional needs. You can see the spread:

• Brazil (São Paulo)
• Canada
• The Netherlands (Breda)
• Switzerland (Zürich)
• India (Bangalore)

Information Services Group, Inc. (III) - Marketing Mix: Promotion

You're looking at how Information Services Group, Inc. (III) gets its message out there, which is critical when the market is shifting this fast toward AI. Their promotion strategy is built around establishing authority and demonstrating direct client value in this new landscape.

Information Services Group, Inc. (III) strategically positions itself as a global AI-centered technology research firm. This focus is the backbone of all their external communications, ensuring that every piece of content reinforces their expertise in the most pressing technology area for enterprises today.

Thought leadership is a primary promotional tool, driven by a significant volume of proprietary analysis. Information Services Group, Inc. (III) is set to drive this leadership through nearly 200 research studies in 2025. This output is designed to give clients actionable intelligence.

The core messaging Information Services Group, Inc. (III) pushes centers on two critical client needs: cost optimization and achieving AI at scale. This dual focus resonates because companies need to fund new AI initiatives by finding efficiencies elsewhere, and Information Services Group, Inc. (III) shows them how.

The firm leverages its substantial global footprint to deliver this message and service. Information Services Group, Inc. (III) utilizes a global team of 1,600 professionals for client engagement, providing the necessary depth and breadth of expertise to back up their research claims.

To build brand influence and solidify client relationships, Information Services Group, Inc. (III) hosts flagship industry events. These gatherings serve as key touchpoints for sharing insights and connecting with the market.

Here's a quick look at the scale of their research output and client reach as of late 2025:

The specific themes driving their promotional content are clearly tied to market performance and AI adoption:

• Messaging emphasizes funding transformation by finding savings; clients seek cost optimization to fund AI investments.
• AI adoption is a central theme, with specific guides on topics like agentic AI for enterprise leaders.
• The AI, data analytics, and platforms segment showed 24% ACV year-to-date growth through Q3 2025.
• This AI segment represents a $1 billion-plus ACV category year-to-date in 2025.
• The combined global market ACV reached a record $32.7 billion in Q3 2025.
• Cash balance as of September 30, 2025, was $28.7 million.

To be fair, the promotion is heavily integrated with their product-the research itself is the primary promotional vehicle. If you look at the Q3 2025 ISG Index results, the market's 18% combined ACV growth is directly attributed to the accelerating interest in AI, which is exactly what Information Services Group, Inc. (III) is promoting.

Finance: review the budget allocation across digital content distribution versus event sponsorship for H1 2026 by end of month.

Information Services Group, Inc. (III) - Marketing Mix: Price

You're looking at how Information Services Group, Inc. (III) structures the money clients pay for its advisory and research services. The pricing strategy here is all about reflecting the value derived from deep, proprietary data, which is key to justifying the cost of their specialized advice.

Information Services Group, Inc. (III) operates with a revenue model that is a deliberate mix of project-based advisory work and more predictable, recurring services. This dual approach helps manage the cyclical nature of large, one-off transformation projects.

The recurring component is definitely robust, which is a major factor in pricing stability. Recurring revenue accounted for about 45% of Information Services Group, Inc. (III)'s Q3 2025 total revenue. That recurring stream saw growth, coming in up 9% year-over-year for that quarter.

To give you a snapshot of the recent top-line performance that underpins this pricing power, here are the key figures:

Pricing for Information Services Group, Inc. (III) is heavily supported by its proprietary benchmarking data. This isn't just guesswork; the firm uses its access to market intelligence to justify its value proposition directly to the client. They leverage the industry's deepest technology benchmark and sourcing contract databases to provide price level justification.

This data-driven approach allows Information Services Group, Inc. (III) to anchor its pricing against real-world market rates and performance metrics. You can see this in their service offerings:

• Leverage the industry's deepest technology benchmark and sourcing contract databases.
• Analyze managed services contracts against current market pricing.
• Determine price competitiveness for new in-scope services.
• Track market price movement without needing a formal RFP or RFI.

The focus on AI is also translating into pricing opportunities, with AI-related revenue surging to about 32% of total sales in Q3 2025, quadrupling year-over-year. That kind of specialized, in-demand service helps support premium pricing.

Finance: draft 13-week cash view by Friday.