Landmark Bancorp, Inc. (LARK): Marketing Mix Analysis [Dec-2025 Updated]

You're looking to size up Landmark Bancorp, Inc. (LARK) for your late 2025 portfolio, and honestly, understanding its core strategy-the 4 P's-is the quickest way to see where the rubber meets the road. As a community bank deeply rooted in Kansas, Landmark Bancorp's Product suite focuses on core lending and deposits, while its Place is tightly mapped to about 29 physical locations across the state, balanced by digital tools. Their Promotion is all about local relationships, and on the Price front, you see a Net Interest Margin holding steady near 3.83% as of Q2 2025, which is key to their earnings story. Dig in below for the precise breakdown of how these elements shape Landmark Bancorp's market play right now.

Landmark Bancorp, Inc. (LARK) - Marketing Mix: Product

You're looking at the core offerings of Landmark Bancorp, Inc. (LARK), which centers on traditional community banking services delivered across its 29 locations in Kansas. The product suite is designed to serve both retail customers and local enterprises, which is the bedrock of their business model.

Community Banking Services for Retail and Business Clients

Landmark Bancorp, Inc. provides a full spectrum of financial tools for its clientele. For commercial clients, this includes comprehensive cash-management and treasury solutions. These services help businesses manage their daily finances efficiently. The company focuses on leveraging local decision-making to meet the unique needs of individuals and local enterprises.

• Provides mobile and online banking services.
• Offers insurance services alongside core banking.
• Focuses on personalized service delivery.

Residential and Commercial Real Estate Loans, a Core Asset Class

Lending is a primary driver of revenue, with gross loans totaling $1.1 billion as of September 30, 2025. You saw average loan balances grow by $26.7 million during the third quarter of 2025, showing strong demand. The loan-to-deposit ratio stood at 83.4% at the end of Q3 2025, indicating solid asset deployment against its funding base. The composition of this core asset class is detailed below:

The product includes various loan types beyond real estate, such as agriculture loans, municipal loans, and consumer loans like automobile, boat, and home improvement/equity loans. This diversification helps manage risk across the portfolio.

Full Suite of Deposit Products: Checking, Savings, CDs, and Money Market Accounts

The funding side of the product mix includes a full range of deposit accounts designed to attract and retain customer funds. Management noted a mix shift in Q3 2025, with period-end growth being driven in part by Certificates of Deposit (CDs) and non-interest-bearing demand deposits (DDA). In the prior quarter (Q2 2025), Certificates of Deposit actually grew by $6.2 million, partially offsetting a larger decline in other core deposits.

• Non-interest bearing demand deposits.
• Money market accounts.
• Checking and savings accounts.
• Certificates of Deposit (CDs).

The average cost on interest-bearing deposits was 2.18% in Q3 2025, showing disciplined pricing even as the mix shifted.

Wealth Management and Trust Services for High-Net-Worth Individuals

Fee income streams are an important enhancement to the core lending and deposit business. Landmark Bancorp, Inc. offers wealth management, which includes financial planning and investment management, alongside trust services. Non-interest income in Q3 2025 increased 12.2% Quarter-over-Quarter, supported by gains on mortgage sales (+$208K QoQ) and other fees (+$184K QoQ). The total asset base for Landmark Bancorp, Inc. stood at $1.62 billion as of September 30, 2025, providing the scale for these specialized services.

Landmark Bancorp, Inc. (LARK) - Marketing Mix: Place

Landmark Bancorp, Inc. distributes its banking services primarily through a localized physical footprint across Kansas, supporting its community banking model. The distribution strategy heavily relies on its subsidiary, Landmark National Bank, being physically present where its customers live and work. This physical network is central to management's strategy for deposit gathering, as noted in the second quarter of 2025 earnings discussions. The bank is headquartered in Manhattan, Kansas.

The physical branch network is concentrated within the state, serving local communities. As of December 4, 2025, Landmark National Bank operates 30 community banking locations across 24 communities in Kansas. This physical presence is being actively leveraged, with management highlighting branch-based deposit initiatives for the second half of 2025 to strengthen the deposit base. The loan-to-deposits ratio stood at 86.6% at June 30, 2025, indicating a reliance on both deposits and other funding sources to support asset growth.

Alongside the physical locations, Landmark Bancorp, Inc. supports transactions through a digital banking platform for mobile and online services. The strategic focus for operations includes efficiency improvements across all channels. The total deposits at the end of the second quarter of 2025 were reported at $1.3 billion, which followed a sequential decrease of $61.9 million from the prior quarter.

The geographic distribution is focused on key Kansas markets where the bank has established a presence. The network includes multiple locations in areas such as Manhattan, Topeka, and Lawrence, reinforcing local market penetration.

The physical distribution strategy is complemented by digital access points:

• Robust digital platform for mobile and online transactions.
• ATM network access via MoneyPass® for cardholders.
• Lobby hours at the Manhattan headquarters: 9:00 a.m. to 4:00 p.m., Monday through Friday.
• Drive-up services at the Manhattan headquarters: 8:00 a.m. to 6:00 p.m., Monday through Friday.
• Saturday drive-up hours at the Manhattan headquarters: 9:00 a.m. to 12:00 p.m..

Landmark Bancorp, Inc. (LARK) - Marketing Mix: Promotion

The promotion strategy for Landmark Bancorp, Inc. centers heavily on its identity as a community banking organization, which dictates a highly localized approach to communication and engagement across its Kansas footprint.

Localized community engagement and sponsorship of regional events.

The core of Landmark Bancorp, Inc.'s promotional efforts is rooted in its physical presence, which serves as the primary channel for building local trust. Landmark National Bank operates 30 community banking locations across 24 communities throughout the state of Kansas as of December 4, 2025. This extensive, yet geographically concentrated, network facilitates direct, grassroots marketing through local sponsorships and participation in regional events, reinforcing the bank's commitment to the specific markets it serves.

• The bank's structure supports a strategy where local branch managers are key promotional agents.
• Community involvement is a stated value, translating directly into local visibility.

Relationship-based selling by branch managers and commercial lenders.

The emphasis on personal connection is quantified in the expectations set for relationship-focused roles. For instance, a Commercial Banking Officer position indicates that 30% to 40% of an applicant's performance measurement is tied to business development outcomes, which inherently involves promotional and relationship-building activities. The remaining performance balance includes leadership and community involvement, further cementing the link between personnel actions and promotional goals. This structure ensures that the sales force is incentivized to act as local brand ambassadors.

Digital marketing focused on local search and social media advertising.

While specific digital advertising spend figures are not publicly itemized, the digital strategy supports the local focus. Digital efforts are designed to ensure that the 30 community banking locations are easily discoverable by local residents and businesses searching for banking services online. Social media engagement and local search engine optimization (SEO) are the likely focus areas to drive traffic to the local branch pages and personnel.

Minimal national advertising spend, prioritizing local market awareness.

Landmark Bancorp, Inc.'s operational profile-being a community bank headquartered in Manhattan, Kansas, with all locations within the state-naturally dictates a preference for local market awareness over broad national campaigns. The financial results from the third quarter of 2025 reflect the performance achieved under this focused strategy, showing a net income of $4.9 million for the quarter.

The following table provides context on the financial performance achieved during the period when these promotion strategies were active, as reported for the third quarter of 2025.

Landmark Bancorp, Inc. (LARK) - Marketing Mix: Price

The pricing element for Landmark Bancorp, Inc. centers on the yield generated from its earning assets and the cost paid for its liabilities, all while managing non-interest income streams. This strategy aims to maintain a competitive Net Interest Margin (NIM) while attracting deposits through disciplined pricing.

Interest rates on loans reflect competitive positioning. For the third quarter of 2025, the average tax-equivalent yield on the loan portfolio stood at 6.37%. This yield was achieved despite the average loan balances growing by $26.7 million from the second quarter of 2025, while the yield itself remained flat compared to the prior quarter. The loan portfolio growth in Q2 2025 included $21.5 million in one-to-four family residential real estate, $13.4 million in commercial, and $10.9 million in commercial real estate.

Deposit rates are managed to maintain a low cost of funds. For the second quarter of 2025, the average rate on interest-bearing deposits decreased by 3 basis points to 2.14%. The total cost of funds for that quarter was 2.41%. This discipline helped support the Net Interest Margin.

Landmark Bancorp, Inc. generates fee income from non-interest services. For the second quarter of 2025, total non-interest income was $3.6 million. This figure was driven by specific components:

• Gains on sales of mortgage loans increased by $178,000 sequentially in Q2 2025.
• Fees and service charges increased by $88,000 in Q2 2025.

The Net Interest Margin (NIM) performance shows the outcome of these pricing policies. While the targeted NIM for the fiscal year was near 3.50%, the actual reported NIM for both the second and third quarters of 2025 was 3.83%. This represents an expansion of 53 basis points from 3.30% in the third quarter of 2024.

Here's a quick look at key pricing and margin metrics from the mid-2025 reporting periods:

Financing options and credit terms are reflected in the overall balance sheet structure and capital returns. The loan to deposits ratio at the end of the second quarter of 2025 was 86.6%. For shareholders, the Board declared a cash dividend of $0.21 per share in both Q2 and Q3 2025, marking the 96th consecutive quarterly cash dividend in Q2. Furthermore, a 5% stock dividend was declared in Q3 2025.

The operational efficiency tied to these pricing decisions also improved. The efficiency ratio moved from 62.8% in the second quarter of 2025 to 60.7% in the third quarter of 2025. This suggests Landmark Bancorp, Inc. is achieving better cost control relative to its revenue base, which supports the realized NIM.