LiqTech International, Inc. (LIQT): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into LiqTech International's recent pivot to systems, trying to figure out if the story matches the financials, and honestly, the late 2025 data is compelling. We're seeing real momentum, with water system revenue jumping a massive 187% in Q3 and the gross margin finally turning positive at 19.6%, all while targeting a full-year haul between $18.0 million and $19.0 million. This operational win-backed by a new Texas Service Center and a record $500,000 pool order-suggests their value-based pricing on the proprietary silicon carbide (SiC) filtration technology is finally sticking, though hitting that $6.0 million quarterly breakeven remains the key test. Below, I've mapped out the Product, Place, Promotion, and Price to show you exactly where the growth drivers are hiding.

LiqTech International, Inc. (LIQT) - Marketing Mix: Product

You're looking at the core offering of LiqTech International, Inc., and honestly, it all comes down to the material science. The product element here is built around its proprietary ceramic silicon carbide (SiC) filtration technology.

This technology, which uses nanotechnology, forms the basis for a wide range of component membranes, membrane systems, and filters. These are designed for the most challenging purification tasks in both gas and liquid applications, spanning microfiltration and ultrafiltration needs.

The company's strategic product focus is clearly on high-growth areas. You see this in their push toward Water for Energy and Maritime Water Treatment. For instance, they opened a Fort Worth, Texas service center specifically to support the Water for Energy business, and they secured initial commercial orders for marine dual-fuel engine water treatment systems from their China joint venture.

Here's a quick look at how the product segments performed in the third quarter of 2025:

• - Core is proprietary ceramic silicon carbide (SiC) filtration technology.
• - Water Systems & Services drove Q3 2025 revenue of $2.0 million.
• - Focus on high-growth Water for Energy and Maritime Water Treatment.
• - Commercial Pool systems hit a record, including a single order over $500,000.
• - Secondary revenue from DPFs and Plastics ($1.0 million in Q3 2025).

The Commercial Pool segment is definitely a bright spot. They achieved their highest quarterly revenue in that vertical, driven by multiple large orders. The PurePool™ system, for example, offers customers significant operational savings, like an 80% reduction in water consumption and 60% lower energy costs compared to traditional media filtration.

To give you a clearer picture of the product revenue mix for the quarter ended September 30, 2025, here's the breakdown:

The total revenue for LiqTech International, Inc. in Q3 2025 was $3.8 million. While the Water Systems segment saw a massive year-over-year increase of 187%, the DPF and ceramic membrane sales were actually down to $0.8 million from $1.1 million in the prior year's third quarter. Still, the Plastics segment grew 54% to reach $1.0 million, largely due to strong interest from food processing clients.

Finance: draft 13-week cash view by Friday.

LiqTech International, Inc. (LIQT) - Marketing Mix: Place

LiqTech International, Inc.'s distribution strategy centers on establishing localized support infrastructure across key global markets to ensure rapid service and product availability for its specialized filtration systems.

The global footprint is anchored by the company headquarters in Ballerup, Denmark. This European base supports worldwide operations, though the strategic focus for near-term growth is heavily weighted toward North America and Asia.

The United States market expansion has been intensified since 2024, with a particular focus on the Water for Energy sector. This push is supported by the opening of a dedicated Service Center in Cresson, Texas, near Fort Worth, which commenced operations on November 1, 2025. This facility, operated in partnership with Halldor Systems, is designed to provide certified technicians, spare parts availability, and on-site technical support specifically for produced water recycling and industrial wastewater treatment customers in the region. This localized support is critical as the company anticipates full-year 2025 revenue between $18.0 million and $19.0 million, representing a 23% to 30% increase from 2024.

LiqTech International, Inc. re-entered the Chinese market through a joint venture, Nantong JiTRI LiqTech Green Energy Technology Co., Ltd., officially established in December 2024. The primary focus of this JV is the development and commercialization of systems for the maritime water treatment market in China. By November 2025, the JV broke ground on a new marine-focused R&D test center and localization facility in Haimen, Nantong, and completed a regional spare parts warehouse to improve service. Globally, LiqTech has more than 170 marine water treatment systems installed and holds a market share greater than 20% for marine scrubbers.

To boost commercial sales and recurring revenue in the US pool segment, LiqTech International, Inc. utilizes strategic distribution partners. A key example is the distribution and partnership agreement signed in May 2025 with NAF Aquatics LLC (operating as Treatment Specialties) for the US commercial swimming pool market, covering the full PurePool™ product range. The pool system revenue in Q3 2025 totaled $1.0 million, which included one of the company's largest pool system orders to date, valued at over $500,000.

The distribution network and strategic physical presence can be summarized as follows:

The company's ending cash balance on September 30, 2025, stood at $7.3 million, providing liquidity to support these physical and partnership-based distribution expansions. Analysts project 2025 sales growth of 31%.

LiqTech International, Inc. (LIQT) - Marketing Mix: Promotion

You're looking at how LiqTech International, Inc. communicates its value proposition to drive adoption, and honestly, the numbers show a clear focus on proving the technology works first.

The core promotional strategy relies on successful pilot programs to drive broad system adoption. The increased order flow and market interest you see is a direct result of the numerous successful pilot programs implemented over the past two years. This proof-of-concept approach is critical for specialized technology sales.

Commercialization is supported by securing key approvals, like US NSF certification for pools. LiqTech International, Inc. obtained NSF certification for their Aqua Solution® swimming pool water filtration systems in August 2024, which makes it possible for LiqTech International, Inc. to market and sell these systems in the U.S. That certification is a major promotional lever for the North American market.

Water system revenue growth of 187% in Q3 2025 is a direct result of these efforts. This segment generated $2.0 million in revenue for the quarter ended September 30, 2025. Pool system revenue specifically hit $1.0 million in that same quarter, fueled by multiple large orders, including one valued at over $500,000.

Investor relations is a key communication channel, defintely used to highlight operational wins. The company uses these calls and releases to frame its progress, such as the 54% total revenue increase in Q3 2025 and the reduction of the net loss to $(1.5) million from $(2.8) million year-over-year. The focus here is on translating operational execution into investor confidence.

Here's the quick math on how the water systems segment is driving that growth, which is what the promotion is centered on:

The focus is on compelling value propositions to attract specialized distribution partners. For instance, the market interest is strong because the Clearer Flow filtration system offers a compelling alternative to traditional media filtration in commercial pools. Furthermore, the company secured the first two commercial orders for marine dual-fuel engine water treatment systems, totaling three units, showing traction in new verticals.

You can track the communication cadence through their Investor Relations schedule and key highlights:

• Investor Summit 2025 Fireside Chat: April 2025
• Q2 2025 Earnings Call: August 13, 2025
• Q3 2025 Financial Results Announcement: November 13, 2025
• Q3 2025 Conference Call: November 13, 2025, at 9:00 a.m. Eastern time
• Operational Win Highlight: Securing first two commercial orders for marine dual-fuel engine water treatment systems (Totaling three units)
• Financial Metric Highlight: Gross Profit Margin improvement to 19.6% in Q3 2025 from (8.5%) in Q3 2024

The company is also highlighting its progress in other areas, like the successful delivery and commissioning of a membrane-based filtration system to treat oily wastewater to NorthStar BlueScope Steel during the quarter. Finance: draft 13-week cash view by Friday.

LiqTech International, Inc. (LIQT) - Marketing Mix: Price

Price for LiqTech International, Inc. centers on capturing the value inherent in its highly specialized silicon carbide (SiC) filtration technologies. You're looking at a strategy where the price reflects the complexity and the mission-critical nature of the purification solutions, rather than just cost-plus. The market interest is strong, and the pipeline continues to grow in their key markets, which supports a value-based approach for complex, specialized SiC filtration systems.

The financial results from Q3 2025 definitely show the impact of operational efficiencies on the realized price and margin structure. For the full year 2025, LiqTech International, Inc. projects revenue to land between $18.0 million and $19.0 million. This projection represents a 23% to 30% increase from the full year 2024 figures. For the immediate future, Q4 2025 revenue is anticipated to be between $4.6 million and $5.6 million.

Margin performance is a key indicator of how effectively the pricing structure covers fixed costs. The Gross Margin turnaround is significant; it hit 19.6% in Q3 2025. Honestly, that's a massive jump from the negative margin of (8.5)% seen in the same quarter of 2024. This margin improvement suggests that either pricing power is increasing, or the cost of goods sold is being managed much better relative to sales volume.

Cost control is definitely helping the bottom line, which indirectly supports the pricing strategy by lowering the volume needed to break even. Total operating expenses for Q3 2025 were reduced to $2.1 million, down from $2.4 million in Q3 2024. Here's the quick math: to cover those fixed overheads and hit profitability, the breakeven target, measured on an adjusted EBITDA basis, remains a quarterly revenue of approximately $6.0 million.

You can see the key financial markers influencing the pricing realization below:

The company's ability to secure orders for complex systems, like the one for NorthStar BlueScope Steel to treat oily wastewater, reinforces the premium positioning. The focus is on delivering turnkey solutions where the value is in the process stability and high-quality end product, not just the component cost. Still, the reliance on system delivery timing means revenue predictability can fluctuate, which is something to watch when assessing the stability of that realized price.

Key financial checkpoints related to the pricing environment include:

• Full-year 2025 revenue is projected between $18.0 million and $19.0 million.
• Gross Margin saw a massive turnaround to 19.6% in Q3 2025 from a negative margin a year prior.
• Breakeven target (adjusted EBITDA) is a quarterly revenue of approximately $6.0 million.
• Pricing is value-based for complex, specialized SiC filtration systems.
• Cost control is evident with Q3 2025 operating expenses reduced to $2.1 million.