Remark Holdings, Inc. (MARK): Marketing Mix Analysis [Dec-2025 Updated]

If you're trying to map out the current strategy for Remark Holdings, Inc., forget the old playbook; as of late 2025, this is a pure-play AI story centered on computer vision, confirmed by their recent May 2025 collaboration with Google Public Sector. The 'Product' is now sophisticated tools like real-time drone analytics, which dictates a 'Place' strategy leaning heavily on cloud deployment and direct enterprise sales, especially in North America. To be fair, their 'Price' model is following the market, pushing value-based subscriptions that likely fall within the general AIaaS range of $500 to $20,000 monthly, while 'Promotion' is all about securing validation through high-profile deployments and investor relations. You need to see how these four pieces-Product, Place, Promotion, and Price-are actually configured to drive future growth, so check out the full breakdown below.

Remark Holdings, Inc. (MARK) - Marketing Mix: Product

You're looking at the core offerings of Remark Holdings, Inc. (MARK) as of late 2025. The product element here is almost entirely centered on its Artificial Intelligence (AI) technology stack, which delivers computer vision and analytics solutions across several verticals. It's important to note that the company's trailing twelve-month revenue, as of the latest available data near November 2025, stands at approximately $4.63 Million USD, which provides the financial context for the scale of these products. This is down significantly from the $11.67 million revenue reported in FY 2022.

The product portfolio is designed to offer real-time insights and security enhancements, moving toward a Software-as-a-Service (SaaS) delivery model. A major, concrete example of a deployed product is the weapons detection technology secured via a contract with the Clark County School District, which is the fifth largest in the U.S.. This specific agreement is valued at $5 million for the initial one-year term, with nine annual extension options, each also valued at $5 million annually, projecting a total potential value exceeding $45 million over nine years.

Here's a breakdown of the key product areas:

• KanKan AI: Computer vision solutions primarily deployed in the Asia Pacific region.
• Smart Sentry: AI-powered thermal and video surveillance systems for security applications.
• Data Intelligence: Tools used to analyze consumer demographics and behavior.
• Digital Media Assets: The company completed the sale of Vegas.com, LLC in May 2019 for an enterprise value of $45 million, signaling a strategic shift to a pure-play AI focus.
• AI-as-a-Service (AIaaS): Includes the Remark Fast AI Training platform, a SaaS product for computer vision model training.

The Smart Safety Platform (SSP) is a core software solution that uses computer vision to detect objects and behavior in video feeds, serving sectors like public safety, construction, and workplace safety. The company has also recently introduced a Real-Time Drone Video Analytics Platform. To enhance scalability, the Remark AI platform completed its migration to the Microsoft Azure Platform, positioning the SSP to be Marketplace ready for sales through Microsoft's global channels.

The following table summarizes the known financial scale and key application areas for the primary product segments, using the most recent contract and revenue data available:

The product development focus is clearly on expanding the AI capabilities, evidenced by the introduction of the Drone Video Analytics Platform and the strategic partnership with Google Public Sector announced in May 2025 for New York State projects. The company has an ambitious projection, suggesting these partnerships could lead to potential revenue of $240 million by 2029, though this is highly optimistic relative to the current $4.63 million TTM revenue.

Remark Holdings, Inc. (MARK) - Marketing Mix: Place

Remark Holdings, Inc. distributes its AI solutions across several channels, focusing on enterprise clients and strategic technology integrations.

The primary markets focus has seen a strategic shift. While historically focused on China, operations there have been reduced due to geopolitical tensions. The focus is now heavily weighted toward North America, evidenced by a new project with a large school district in the U.S.. The trailing twelve month revenue as of September 30, 2024, was reported at $4.63M. The revenue for the quarter ending September 30, 2024, was $320,000, an increase from $183,000 the prior year, linked to the U.S. project.

The distribution strategy heavily relies on embedding its AI computer vision solutions through established technology channels.

Direct sales efforts target large organizations, with historical contract signings noted across multiple geographies.

• Direct Sales Force targeting enterprise clients in North America and Asia.
• Contracts signed with customers or systems integrators in at least five countries in Central and South America, Malaysia, and India during Q3 2023.
• Headquarters in Las Vegas, Nevada, with additional operations in Los Angeles, California.

The company's offerings, which include AI products and custom AI solutions, are delivered digitally.

• Delivering AI solutions via major cloud platforms is a key strategy.
• Digital distribution for media assets and software access is part of the business model.
• The Smart Safety Platform (SSP) is a software solution delivered via various means.

Remark Holdings, Inc. (MARK) - Marketing Mix: Promotion

You're looking at how Remark Holdings, Inc. communicates its AI value proposition in a tight financial spot. Honestly, when your market cap is down to $717,194 as of December 2, 2025, promotion becomes highly focused on demonstrating immediate, tangible ROI.

Industry Trade Shows: Demonstrating AI capabilities at security and retail tech events.

Remark Holdings, Inc. has used major industry events as a primary vehicle to demonstrate its computer vision technology. For instance, in September 2024, the company presented its Smart Safety Platform (SSP), Fire and Smoke, Smart City, and Smart Agent solutions at Oracle Cloud World 2024. This demonstration occurred within the Data and AI Pavilion, accelerated by NVIDIA. Such participation is crucial for a company with only 46 employees to gain visibility alongside giants like Oracle (NYSE:ORCL).

Case Studies: Highlighting successful deployments with key enterprise clients.

The most direct evidence of successful promotion translating to revenue comes from specific client wins. The revenue for the third quarter ending September 30, 2024, reached $320,000, a notable increase from $183,000 in the same quarter the prior year. Management attributed this growth directly to a new project with a large school district in the U.S.. This single deployment's success serves as the primary data point highlighting the effectiveness of their solution-based marketing narrative.

The core technology suite being promoted includes:

• Top-rated deep learning-based advanced video analytics.
• Real-time Situational Awareness features.
• Behavior Analysis including Disorderly Conduct detection.
• Site Violation detection like Intrusion and Vandalism.

Investor Relations: Communicating AI growth strategy to the financial community.

Investor Relations efforts focus on framing the AI strategy despite significant financial headwinds. The company reported a net loss of $9,614,000 for the quarter ending September 30, 2024. The promotion to the financial community must address this while emphasizing the technology's potential, such as the fact that the AI sector itself is projected to grow from roughly $23 billion in 2025 to over $63 billion by 2030. Fay Tian is listed as the Vice President of Investor Relations. The company's last reported earnings date was Wednesday, November 19, 2025.

Digital Content Marketing: White papers and webinars on AI applications.

While specific 2025 metrics for content engagement are not public, the product focus dictates the content themes. Remark Vision promotes its platform as providing deep insights on consumer behavior for retail clients, allowing operators to create better shopping experiences at a much lower cost. The content strategy centers on demonstrating practical application over abstract theory.

The key AI platforms being detailed through content include:

Public Relations: Securing media coverage for new product launches.

Public Relations activities have recently centered on product expansion and strategic alignment. In May 2025, Remark Holdings, Inc. announced a collaboration with Google Public Sector to accelerate Computer Vision AI Innovation in New York State. Furthermore, the company announced its Real-Time Drone Video Analytics Platform, targeting the military, police, and package delivery spaces. The company's overall AI solutions are positioned to help organizations solve problems, reduce risk, and deliver positive outcomes across retail, financial, public safety, and workplace sectors.

Remark Holdings, Inc. (MARK) - Marketing Mix: Price

The pricing structure for Remark Holdings, Inc. (MARK) solutions is framed by the scale of potential contracts and the underlying financial performance of the business as of late 2025.

The company has secured major contractual arrangements that indicate the potential value captured from its AI offerings. A five-year agreement with Microsoft is projected to drive approximately $240 million in AI business by the year 2029, with the AI Video Analytics Platform being sold via the Microsoft Azure Marketplace. This large-scale commitment suggests a significant component of their pricing strategy is tied to multi-year, high-value enterprise partnerships, which aligns with value-based pricing for quantifiable operational savings.

The trailing twelve month (TTM) revenue as of November 2025 was reported at $4.63 Million USD. For context, the annual revenue in 2023 was $4.40 Million USD. This revenue scale provides the backdrop against which specific project and subscription fees are set.

While specific monthly subscription ranges for AIaaS were not publicly detailed, the company has utilized other financing mechanisms that reflect its cost of capital and perceived value:

• Remark Holdings, Inc. utilized Regulation A to offer Cumulative Redeemable Perpetual Preferred Stock paying a 15% Dividend.

Regarding project-based fees and competitive tendering, the successful bid for weapons detection with the Clark County School District serves as a concrete example of securing public sector contracts. The financial scale of this specific project fee is not explicitly stated, but it contributed to a quarterly revenue of $320,000 in the quarter ending September 30, 2024.

The market valuation context, which influences pricing flexibility, shows a market capitalization of $309.51K as of late 2025, with the 52-week stock price range noted as $0.0001 to $0.130. The average stock price for the last 52 weeks was $0.04.

Here is a summary of the relevant financial figures: