Mid-Southern Bancorp, Inc. (MSVB): Marketing Mix Analysis [Dec-2025 Updated]

Honestly, analyzing the marketing mix for a company in dissolution feels strange, but it's crucial for understanding the final shareholder return as of late 2025. Since Mid-Southern Bancorp, Inc. sold its core bank subsidiary back in April 2025, the traditional 4 Ps have completely flipped; forget new loans or branch traffic, because the real product now is the final cash payout, with the 'price' being the estimated dissolution consideration of $17.45 to $17.75 per share. I've mapped out exactly what this final Product, Place, Promotion, and Price structure looks like as they wrap up shop, focusing on the administrative wind-down and mandatory communications you need to track.

Mid-Southern Bancorp, Inc. (MSVB) - Marketing Mix: Product

The current offering from Mid-Southern Bancorp, Inc. (MSVB) is centered on the final return of capital to its owners, reflecting the winding up of operations following the sale of its primary banking subsidiary.

Final product is the cash dissolution payment to shareholders.

• Estimated dissolution cash distribution per share, based on September 30, 2025 financials, is between $17.45 and $17.75.
• The record date for this distribution was the close of business on November 10, 2025.
• The expected payment date for the per share consideration was on or about November 14, 2025.
• This latest estimate is an increase from the range of $16.00 to $17.25 per share based on March 31, 2025, data.

The historical product focus of the underlying entity, Mid-Southern Savings Bank, FSB, was centered on lending and deposit gathering within its market area.

Former core product was one-to-four family residential real estate loans.

This loan category formed the largest segment of the lending activity prior to the dissolution process. For example, at December 31, 2021, one-to-four family residential loans represented 51.6% of the total loan portfolio.

Former offerings included commercial real estate and consumer loans.

The bank also maintained a significant presence in commercial lending. At December 31, 2021, commercial and multi-family loans totaled $46.1 million, which accounted for 37.1% of the total loan portfolio. Consumer lending was also part of the mix, including home equity lines of credit (HELOCs) which totaled $2.5 million, or 2.0% of the portfolio at that same date.

Here's a look at the historical loan portfolio composition leading up to the wind-down:

Former deposit services included checking, savings, and time deposit accounts.

The bank offered a variety of retail deposits to the public. As of March 31, 2025, the total deposits held by the bank were $190,876 thousand.

The breakdown of these liabilities shows the relative weight of the different deposit types just prior to the transaction closing:

The average balance of interest-earning assets, which includes interest-bearing deposits, decreased to $220.2 million for the quarter ended March 31, 2025, from $265.2 million for the same quarter in 2024. The average cost of interest-bearing liabilities decreased to 1.32% for the quarter ended March 31, 2025, from 1.73% for the same period in 2024.

Mid-Southern Bancorp, Inc. (MSVB) - Marketing Mix: Place

The Place strategy for Mid-Southern Bancorp, Inc. (MSVB) as of late 2025 reflects a complete transition away from traditional distribution channels due to its acquisition and subsequent dissolution process.

The former physical network consisted of only 3 branches in Indiana. These physical locations were situated in Mitchell and Orleans, Indiana, in addition to the main office in Salem, Indiana, as of the period leading up to the acquisition agreement.

All former branch operations are now part of Beacon Credit Union following the Purchase and Assumption (P&A) Transaction, which was anticipated to close on April 25, 2025. This transfer effectively eliminated the direct retail distribution of banking services under the MSVB entity.

Administrative focus is the Salem, Indiana headquarters for dissolution. The corporate office remains at 300 North Water Street; PO Box 545; Salem, IN 47167. The company is in the process of dissolving and winding up its business, which is expected to take up to two years.

The final distribution channel is Pacific Stock Transfer, acting as the paying agent. Pacific Stock Transfer was appointed as the transfer agent and paying agent for the dissolution distribution, which was expected to be paid on or about November 14, 2025. Stockholders of record as of the close of business on November 10, 2025, were eligible for the cash distribution.

Former digital presence included online and mobile banking facilities. This represented the electronic distribution channel for banking services prior to the P&A Transaction.

To provide context on the assets being distributed, here are key financial figures from the last reported full quarter before the dissolution distribution timeline:

The estimated per share consideration for the dissolution, based on the financial condition at September 30, 2025, was between $17.45 and $17.75 in cash per share.

The former physical footprint included more than just the branches:

• Main Office: Salem, Indiana
• Branch Offices: Mitchell and Orleans, Indiana
• Loan Production Offices (LPOs): New Albany, Indiana and Louisville, Kentucky

The dissolution process dictates the final distribution mechanism, which is a direct cash payment managed by the paying agent, replacing all prior physical and digital access points for the holding company's residual value.

Finance: confirm the final per-share distribution amount paid by Pacific Stock Transfer by December 31, 2025.

Mid-Southern Bancorp, Inc. (MSVB) - Marketing Mix: Promotion

You're looking at the promotion strategy for Mid-Southern Bancorp, Inc. (MSVB) as the company executes its final wind-down phase. Given the context of dissolution, the promotional activities are entirely focused on regulatory compliance and shareholder communication regarding the final cash distribution, not traditional customer acquisition.

Primary communication channels are dictated by the corporate action: mandatory Securities and Exchange Commission (SEC) filings and dissolution press releases. These documents serve as the official record and primary means of conveying critical, time-sensitive information to the shareholder base.

The key message centers on the updated per share consideration range, which reflects the company's financial condition as of a specific date. This range provides the final estimate shareholders can expect upon liquidation.

The communication confirmed the stock removal from the OTC Pink Marketplace post-November 10, 2025. Specifically, the stock was expected to be removed after the close of business on the record date, meaning no further trades in the common stock would be processed on that venue following that date.

The focus on mandatory filings and distribution logistics means there is no defintely traditional marketing spend allocated for new customer acquisition. The entire communication budget is directed toward ensuring compliance and efficient distribution of assets. The activities that would normally constitute promotion are replaced by these necessary administrative disclosures.

You can see the shift in communication focus by comparing the final estimated payout to the prior estimate related to the Purchase and Assumption Agreement with Beacon Credit Union:

• Previous Estimated Per-Share Payout (Post-P&A): $15.00 to $17.00
• Final Estimated Per-Share Payout (Dissolution): $17.45 to $17.75
• Shares Outstanding Referenced in Prior Estimate: 2,885,039

The company appointed Pacific Stock Transfer as the transfer and paying agent to manage the distribution process to stockholders of record as of the close of business on November 10, 2025.

Mid-Southern Bancorp, Inc. (MSVB) - Marketing Mix: Price

The price element for Mid-Southern Bancorp, Inc. is heavily influenced by the ongoing corporate dissolution process, which sets an estimated final cash payout for shareholders.

Final shareholder value is the estimated dissolution payment of $17.45 to $17.75 per share.

You should note the context around this final distribution:

• The estimate is based on the Company's financial condition at September 30, 2025.
• The per share consideration is subject to significant variation based on factors like corporate taxation and cash held.
• The dissolution distribution is expected to be paid on or about November 14, 2025.
• Stock common stock is expected to be removed from the OTC Pink Marketplace after November 10, 2025.

For the operational pricing structure leading up to this event, the first quarter of 2025 showed key performance indicators related to asset yields and liability costs. Here's the quick math on the core interest-related pricing metrics for Q1 2025:

The resulting profitability reflects these pricing dynamics. Q1 2025 net income was $727,000, reversing a prior-year loss of $33,000 for the same period in 2024.

The average yield on interest-earning assets rose to 4.96% in Q1 2025. This increase was due primarily to higher yields from loans and investment securities. Concurrently, the average cost of interest-bearing liabilities decreased to 1.32% in Q1 2025. This cost reduction was driven by decreases in both the average balance and the average cost of those liabilities.

The Net Interest Margin (NIM) for Q1 2025 was 3.96%, up from the prior year's 2.90%.