Matterport, Inc. (MTTR): Marketing Mix Analysis [Dec-2025 Updated]

You're assessing a spatial data leader post-acquisition, wondering if the new ecosystem play is worth the premium you might pay. Honestly, the 4Ps for this company as of late 2025 tell a clear story: they've doubled down on an AI-powered digital twin SaaS platform, integrating deeply into the CoStar Group marketplace for distribution. We see a clear strategy shift reflected in their pricing, which included a hike mid-year, supporting a business that posted $104.2 million in Annual Recurring Revenue by the end of 2024. Let's cut through the noise and look at the precise Product, Place, Promotion, and Price levers they are pulling right now.

Matterport, Inc. (MTTR) - Marketing Mix: Product

You're looking at the core offering of Matterport, Inc. (MTTR) as of late 2025. The product is fundamentally a digital twin platform for spatial data and 3D models, turning physical spaces into data assets.

The scale of this digital representation is significant; millions of buildings across more than 177 countries have been transformed into immersive digital twins. By the end of 2024, the total square feet digitized and managed reached 50.7 billion, marking a 33% year-over-year increase. This platform underpins the entire product ecosystem.

The Matterport Marketing Cloud, introduced as part of the 2025 Winter Release, acts as an AI-powered hub specifically for real estate agents. This service aims to streamline the listing process by delivering a complete digital marketing package within approximately 1 to 2 business days in most major metropolitan areas. This package consolidates several outputs into one delivery.

• 3D virtual tour
• High-resolution photos
• Social-media-ready video
• AI-generated property descriptions
• Detailed floor plans with precise room measurements

Hardware remains a key component, with the Pro3 and Pro2 cameras representing the primary capture tools, alongside compatibility with 360 cameras and smartphones. The choice between the Pro2 and the newer Pro3 hinges on the environment and required speed. Here's a quick comparison of the key specifications:

Workflow automation is heavily enhanced by AI features rolled out in the 2024 Fall Release and integrated into the 2025 portfolio. The Defurnish tool uses AI to automatically remove furniture and objects with a single click, helping buyers visualize the raw space. This feature is fully available to users on current plans.

For large-scale documentation and collaboration, the Model Merge functionality allows multiple team members to scan simultaneously and combine their work into one digital twin. This feature can merge scans supporting up to 2,000 scan points, dramatically cutting turnaround time for extensive properties.

Matterport, Inc.'s customer base is segmented across several major industries that manage physical assets. The company's focus is on organizations across these B2B sectors, which utilize the digital twins for distinct purposes. The total addressable market opportunity is estimated to exceed $240 billion, targeting the global building stock valued at approximately $327 trillion.

The primary target markets include:

• Real Estate professionals: For virtual tours and property marketing.
• Architecture and Engineering (AEC): For design visualization and as-built documentation.
• Construction companies: For progress tracking and remote site inspections.
• Facilities Managers: For property management and operations.

The financial performance reflects the adoption of these product tiers; by the end of 2024, the total subscriber base reached 1.2 million. Annualized Recurring Revenue (ARR) hit a record of $104.2 million in Q4 2024, with total subscription revenue for 2024 reaching $99.6 million, a 14% increase year-over-year. Finance: draft 13-week cash view by Friday.

Matterport, Inc. (MTTR) - Marketing Mix: Place

Matterport, Inc. operates its distribution through a multi-channel approach, heavily influenced by its acquisition by CoStar Group, Inc. in early 2025.

Direct-to-customer sales remain a core component, facilitating the distribution of software subscriptions and hardware directly to users via the Matterport website.

The platform's reach is extensive, establishing a global footprint for its spatial data library.

The Capture Services On-Demand network utilizes trained and certified technicians to provide professional scanning services, with availability noted in over 200 cities worldwide.

The strategic integration following the CoStar Group acquisition, finalized on February 28, 2025, fundamentally reshaped the Place strategy, particularly in real estate verticals.

• Integration into CoStar Group's marketplaces: LoopNet, Apartments.com, and Homes.com.
• CoStar Group operates in 14 countries.
• The integration aims to place Matterport's technology into an exponentially larger number of buildings.

Sales through Value-Added Resellers (VARs) continue to serve as a channel for enterprise and international market penetration, supporting the global scale of operations.

Matterport, Inc. (MTTR) - Marketing Mix: Promotion

Promotion for Matterport, Inc. in late 2025 centers heavily on communicating the speed, efficiency, and AI-driven capabilities introduced in the 2025 Winter Release, positioning the platform as essential for modern property marketing and management.

The product-led growth strategy heavily promotes the new AI-driven features as direct solutions to customer pain points. The Merge functionality, for instance, is highlighted for allowing teams to combine multiple scans, supporting up to 2,000 scan points into a single digital twin, dramatically cutting turnaround time for large projects. Furthermore, the promotion of new tools like Field Tags, which were in Private Beta, emphasizes on-site data capture efficiency, aiming to eliminate the need for return visits.

Content marketing focuses on the value proposition of the Matterport Marketing Cloud. The core message is speed-to-market, specifically the ability for real estate agents to receive a complete, ready-to-use digital marketing package within approximately 1 to 2 business days in most major metros. This package promotion includes the 3D virtual tour, high-resolution images, a social-media-ready video, and AI-generated property descriptions.

Platform integrations are a key promotional pillar, demonstrating the platform's connectivity within the broader real estate ecosystem. Matterport emphasizes seamless MLS integration, which is promoted as eliminating typical listing delays and helping agents get properties on the market faster. Following the acquisition by CoStar Group in February 2025, promotion also ties into the larger ecosystem, noting that CoStar's commercial marketplace, LoopNet.com, is now part of the structure that benefits from the digital twin data. While Matterport supports publication to Google Street View, which extends marketing reach, some professional users note that this process can involve additional costs or complex workflows depending on the subscription tier.

The Digital Pro service is aggressively promoted as an affordable, all-in-one media solution. The service promises delivery of a complete marketing package-including High-Res Photos, a 2D Schematic Floor Plan, the 3D Tour, and a short Social Video-within 1-2 business days of capture. The starting price point for this service is noted at just $219 per property, making high-quality media accessible without budget strain.

To drive adoption and explain the value of these new tools, Matterport utilizes online announcements and webinars. A key promotional event scheduled for late 2025 was the Matterport Webinar: 2025 Roundup: Insights Meet Innovation, set for Wednesday, December 3, 2025, at 11:30 am ET, designed to showcase the impact of the 2025 feature releases and offer a sneak peek at 2026 developments.

Here are the quantifiable elements of Matterport, Inc.'s promotion strategy as of late 2025:

The promotional messaging around the 2025 Winter Release focused on tangible time and process improvements:

• AI-driven automation for faster marketing packages.
• Field Tags feature in Private Beta for instant on-site documentation.
• Merge functionality for multi-user scanning collaboration.
• Defurnish tool for virtual decluttering of spaces.
• Priority access to events and webinars for the photographer community.

Matterport, Inc. (MTTR) - Marketing Mix: Price

Matterport, Inc. structures its pricing around a tiered subscription model, which dictates the Active Spaces Limit (ASL) and feature set available to the customer. This approach ties the cost directly to the scale of digital twin management required by the user base.

The company reported that its Annual Recurring Revenue (ARR) reached $104.2 million in Q4 2024, which underscores the financial reliance on this recurring revenue stream.

A significant pricing adjustment was implemented, with new rates effective for new customers on May 20, 2025, and for existing customers on their next renewal date on or after June 24, 2025. This change saw the monthly price for the Professional plan increase from $75 to $85.

The entry-level offering, the Starter Plan, is priced at $12/month when billed annually, which supports 3 Active Spaces.

To reflect the evolving value proposition, Matterport, Inc. also updated pricing for its legacy Classic Plans, effective June 24, 2025, for existing subscribers on renewal. For instance, the Classic Professional plan's monthly price moved from $109 to $125, and the annual price increased from $1,099 to $1,264 in US Dollars.

The pricing strategy incorporates additional fees for specific digital assets derived from the 3D models. While 2D snapshots are free and unlimited, other assets incur charges.

Here is a breakdown of the current plan structure and key pricing points:

The cost structure for add-on assets, such as schematic floor plans, varies by the main subscription tier:

• Schematic Floor Plan (Standard Turnaround): $1,999 per floor plan for the Starter Plan.
• Schematic Floor Plan (Standard Turnaround): $1,499 per floor plan for the Professional Plan.
• Schematic Floor Plan (Standard Turnaround): $1,499 per floor plan for the Business Plan.
• MatterPak technical files (like E57, BIM, CAD) are also available as add-ons, with additional charges applying, especially for Starter subscribers.

For Classic Plans, processing charges for add-ons were also updated as part of the June 2025 price adjustment, for example, Standard Space Processing for Pro/Pro2 cameras increased from $21 to $24 monthly/annually.

Finance: review the impact of the June 24, 2025 price increase on Q3 2025 subscription forecasts by Friday.