Peraso Inc. (PRSO): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at Peraso Inc. right now, and frankly, the story isn't just about their 60 GHz chips; it's about a high-stakes pivot that's showing real, albeit volatile, results as we close out 2025. After hitting $3.9 million in revenue in Q1, driven by a massive mmWave surge that surpassed all of 2024's mmWave revenue in that single quarter, the company is now navigating the end of its legacy memory IC business, projecting Q4 revenue between $2.8 million and $3.1 million. This transition-from product focus to market execution in Fixed Wireless Access and defense-is what dictates their entire marketing mix. To understand how Peraso Inc. is pricing its high-speed silicon, where they are placing it, and how they are promoting this critical technology shift, you need to see the full breakdown below.

Peraso Inc. (PRSO) - Marketing Mix: Product

The product element for Peraso Inc. centers on its pioneering, high-performance, millimeter-wave (mmWave) wireless technology solutions, which include chipsets, modules, software, and intellectual property (IP). Peraso Inc. is one of the few semiconductor companies shipping mmWave devices in high volume, focusing on the unlicensed 60 GHz spectrum.

Integrated circuits (ICs) for 60 GHz Wi-Fi (802.11ad/ay) represent a core offering. The company has developed specific ICs to support these standards, which operate in the 60 GHz band that provides 14 GHz of available bandwidth. The PRS4601 802.11ad Baseband IC supports a maximum data rate up to 4.62 Gb/s throughput. The PRS1520 mmWave beamformer integrated circuit, designed for 5G end-user equipment, supports 24-44 GHz frequencies and integrates 32 dual-band channels.

The product portfolio includes several specific ICs with defined performance metrics:

Millimeter-wave (mmWave) modules for fixed wireless access (FWA) are a key revenue driver. Peraso Inc. showcased its 60 GHz FWA solutions at WISPAPALOOZA 2025, positioning the technology as an alternative to fiber buildouts for delivering multi-gigabit, fiber-class speeds. Product revenue for Q3 2025 was $3.1 million, with sequential revenue growth primarily attributable to a continued ramp in shipments of mmWave products. The company secured an initial production volume order valued at $0.9 million in Q3 2025 specifically for the FWA market. The company has over 40 patents in mmWave systems and technology, with 50 mmWave patent applications pending or granted, including claims for the IEEE 802.11ay standard.

The wireless technology is also targeted at high-speed, short-range applications, including immersive video for VR/AR/XR. The characteristics of the 60 GHz products offer high data rates and low latency, which are advantageous for high-quality video transmission. Furthermore, Peraso Inc. completed initial field trials in Q3 2025 for a next-generation, mission-critical defense application within the tactical communications market. As of November 25, 2025, Peraso Inc. announced a collaboration with Virewirx to provide a 60GHz Multi-gigabit Robotaxi Communication Link.

Peraso Inc. supports quick integration through development resources. The company has over 10 years of field-proven technology and offers complete, in-house solution expertise. The product set includes not only semiconductors but also module solutions with integrated antennas, standard firmware, and software for common applications. The company has invested over $100M in the development of mmWave devices since 2008.

The focus on high-throughput, low-latency connectivity solutions is quantified by performance metrics and financial results:

• Data rates up to 3 Gbps are achievable with Peraso Inc.'s mmWave solutions, rivaling fiber speeds.
• The technology offers symmetrical data flow, with equally fast downstream and upstream speeds.
• GAAP gross margin for Q3 2025 improved to 56.2%.
• Total net revenue for Q3 2025 was $3.2 million.
• The company expects Q4 2025 total net revenue to be in the range of $2.8 million to $3.1 million.
• The company reported 105 total patents (pending and granted).

Peraso Inc. (PRSO) - Marketing Mix: Place

You're looking at how Peraso Inc. gets its high-bandwidth 60 GHz wireless technology into the hands of its customers. For a fabless semiconductor company like Peraso Inc., 'Place' is less about shelf space and more about the critical path from design-in to high-volume production.

Direct sales to Tier 1 original equipment manufacturers (OEMs) form a core part of the distribution strategy. This channel is where the highest value is captured, moving from initial engagement to volume supply. For instance, in the third quarter of 2025, Peraso Inc. reported securing an initial production order valued at $0.9 million for its mmWave modules, which came from a first-time OEM customer. This direct engagement is crucial for embedding their silicon into next-generation products.

The company also relies on established channels to broaden its reach. This involves strategic distribution agreements with global semiconductor distributors. You should note the established global distribution agreement with Richardson RFPD, which allows them to sell Peraso Inc.'s RF products on a global basis. This leverages the distributor's existing infrastructure and sales force, which reportedly includes 260 customer-facing staff and 45 Field Application Engineers (FAEs).

Geographically, the focus is sharp. Sales are concentrated in North America and Asia, targeting telecom and enterprise sectors, though other markets are emerging. The commercial rollouts for fixed wireless access (FWA) are specifically noted in North America and Asia. This concentration drives the financial results we see from their core technology.

To scale beyond direct OEM relationships, Peraso Inc. actively pursues partnerships with module makers to embed technology into final products. The success of this approach is evident in the record quarterly revenue from mmWave products in Q3 2025. Furthermore, the company is aligning its technology with policy-driven growth, such as the CHIPS Act and BEAD Act, which supports the broader semiconductor and broadband infrastructure ecosystem where these module makers operate.

Supporting this entire ecosystem is the digital infrastructure for customer engagement. The online technical support portal for design-in and customer defintely service is the non-physical touchpoint for engineers working with Peraso Inc.'s IP and chipsets. While specific usage statistics aren't public, this portal is essential for converting the company's nearly 120 active mmWave engagements (as of Q1 2025) into production. This digital support helps shorten the time to market for partners integrating the 60 GHz modules.

• The portal supports design-in activities for FWA and adjacent new market applications.
• It is a key component for managing the pipeline of customer engagements.
• It helps customers utilize the USB3.0 interface and drivers for Linux and Windows OS.

Finance: draft 13-week cash view by Friday.

Peraso Inc. (PRSO) - Marketing Mix: Promotion

Promotion activities for Peraso Inc. (PRSO) in late 2025 centered on validating its 60 GHz mmWave technology through customer adoption, industry presence, and technical specification disclosure.

Investor relations presentations emphasizing market penetration and design wins were a key communication channel, highlighting tangible business momentum.

The company also publicly noted securing multiple design wins in Q3 2025, including a collaboration with WeLink for U.S. broadband deployment and initial field trials in tactical communications. A major design win with a Middle East military contractor was announced in April 2025.

Public relations focused on 5G backhaul and fixed wireless access (FWA) applications, often coinciding with industry events.

• Showcased 60 GHz FWA solutions at WISPAPALOOZA 2025 (October 13 - 16, 2025).
• Attended WISPAMERICA 2025 to showcase 60 GHz FWA solutions for WISPs.
• Peraso Inc. is listed as a participant/sponsor context for MWC Barcelona 2025 (March 3 to 6, 2025).

Technical white papers and case studies highlighting throughput advantages are supported by disclosed technology specifications.

• Technology enables multi-gigabit mmWave links over 20km.
• Offers a 10x increase in speed for AR/VR applications.
• Offers a 10x reduction in latency for AR/VR applications.
• Company has over 40 patents in mmWave systems and technology.
• Holds 9 essential claims in the 802.11ay standard.

Targeted digital marketing to enterprise networking and telecom engineers is implied through event focus, though specific digital spend or reach metrics are not provided in the available data. The focus on WISPAPALOOZA and FWA customers suggests direct engagement with Wireless Internet Service Providers (WISPs).

Peraso Inc. (PRSO) - Marketing Mix: Price

Value-based pricing reflecting the high-speed, low-latency performance.

The company's market capitalization as of late 2025 is reported around $\text{\$5.4540}$ million or $\text{\$8.4}$ M. The Price-to-Sales ratio was $\text{0.39}$ based on recent figures. The Gross Margin stood at $\text{56.1\%}$.

Tiered pricing model based on volume commitments from large OEMs.

Peraso Inc. secured new OEM volume orders earlier in $\text{2025}$. The company's $\text{2023}$ total revenue was $\text{\$13.75}$ million. The Net Income (TTM) was reported at $\text{-6.57}$M.

Competitive pricing against alternative high-speed wireless solutions.

The stock price as of November 26, 2025, closed at $\text{\$0.91}$ USD. The $\text{52}$ Week High was $\text{\$2.37}$ and the $\text{52}$ Week Low was $\text{\$0.52}$.

Average Selling Price (ASP) influenced by the complexity of the IC or module.

The current stock price is $\text{\$0.93}$ USD as of December 2, 2025. The average analyst $\text{12}$-month price target is $\text{\$3.00}$, representing a forecasted upside of $\text{217.39\%}$. The $\text{30}$-day average analyst price target is $\text{\$1.0801}$, a $\text{+13.09\%}$ increase from the current price of $\text{\$0.9551}$.

Pricing strategy supports long design-in cycles typical of semiconductor sales.

The stock price on November 11, 2025, was $\text{\$1.01}$, with a trading volume of $\text{12,622,059}$ shares. The stock price on November 13, 2025, saw a change of $\text{-10.75\%}$.

• Analyst Consensus Rating: Buy
• Number of Analysts Covering: $\text{4}$
• Highest Price Target: $\text{\$3.00}$
• Lowest Price Target: $\text{\$3.00}$