Splash Beverage Group, Inc. (SBEV): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into Splash Beverage Group, Inc. (SBEV) right now because you know the story isn't just about new drinks; it's about the financial tightrope walk behind them. We see an aggressive Product strategy-launching Chispo Tequila and eyeing the THC market-backed by a multi-channel Place strategy aiming for big retail wins. But here's the reality check: this expansion is costing serious capital, evidenced by the $9.89 million net loss in Q3 2025 against only $0.98 million in revenue, even as analysts project a $35.10 million run rate for the year. I've seen this movie before; the next step is seeing if their Promotion and Price structure can actually convert this massive product push into profitable sales. Dive in below to see the four P's laid bare.

Splash Beverage Group, Inc. (SBEV) - Marketing Mix: Product

You're looking at the core offerings of Splash Beverage Group, Inc. (SBEV) as of late 2025. The product strategy centers on a mix of established and emerging alcoholic and non-alcoholic beverages, aiming for high-margin growth through controlled assets.

Diversified Portfolio Structure

Splash Beverage Group, Inc. maintains a portfolio spanning both alcoholic and non-alcoholic segments. This diversification is supported by strategic asset control, such as the recent acquisition of exclusive water rights.

The company's financial outlook for the fiscal year 2025 anticipates an EBITDA loss in the range of $2 million to $2.5 million, with the bulk of that loss concentrated in the first half of the year, making product line performance critical for the second half. The company has 2.55 million shares outstanding as of late 2025.

Core Alcoholic Beverage Brands

The alcoholic segment features established brands positioned for specific consumption occasions. Copa di Vino, the single-serve wine offering, has secured distribution points, for example, in all 115 Terrible's convenience stores in the greater Las Vegas area, offering four of its varietals. SALT flavored tequilas represent the existing flavored tequila offering.

The product development pipeline shows a clear move into adjacent, high-growth spirit categories. The launch of Chispo Tequila is planned across six key states: California, Nevada, Texas, Oklahoma, New York, and Florida.

Strategic Expansion and New Categories

Splash Beverage Group, Inc. is actively expanding its product footprint into high-potential areas. The move into the THC beverage category is timed against a current slated ban in one year, suggesting an expectation of significant near-term market demand during the remaining window.

The non-alcoholic segment is anchored by existing performance drinks and a major push into premium hydration:

• TapouT performance drinks are part of the functional hydration offerings.
• Water Joe is noted as a line of coffee-infused sparkling waters.
• The company is expanding its water offerings following the acquisition of rights to a Costa Rican natural spring source for $20 million.

Premium Water Asset Control

Controlling the source of a premium product is a key differentiator for Splash Beverage Group, Inc. The company secured a multi-year anchor customer purchase order for its Costa Rican water, valued at approximately $6 million annually. This initial commercial traction followed the acquisition of the water rights, which also generated a minimum initial purchase order valued at $500,000 from a Middle Eastern operator. The water source itself is located in a globally recognized area associated with longevity.

Here are the key financial and operational metrics related to this major product asset:

The company is working to increase production capacity for this water, with deliveries potentially beginning as early as the first quarter of 2026. Finance: draft 13-week cash view by Friday.

Splash Beverage Group, Inc. (SBEV) - Marketing Mix: Place

Splash Beverage Group, Inc. (SBEV) employs a multi-channel distribution strategy to ensure product accessibility across various consumer touchpoints. This approach integrates traditional retail placement, on-premise service channels, and direct-to-consumer sales via the Qplash e-commerce platform.

The e-commerce segment, Qplash, is projected by management to achieve sales in the low to mid-20s millions for the full year 2025. Historically, before liquidity constraints impacted operations, Qplash generated sales between $4 million and $4.5 million per quarter, operating with minimal overhead.

Retail footprint expansion continues through strategic partnerships. For instance, Total Wine & More, America's Wine Superstore, authorized Pulpoloco Sangria across more than 115 stores spanning Arizona, California, Colorado, Florida, Illinois, Nevada, Texas, and Virginia as of December 2024.

The distribution network is being strategically built out across the country, with specific regional partnerships supporting market penetration. This includes leveraging distributors like Armada Distributing in Oklahoma, which began in Q1 2024, and securing placement in Utah via Golden Beverage Company.

The anchor customer strategy is a key component for new product rollouts. The launch of Chispo Tequila is specifically targeting six key states for initial market entry.

Splash Beverage Group, Inc. utilizes co-packers to scale production, particularly for its international ventures. The Costa Rican water business has identified local contract-packing partners to increase production, with deliveries expected to commence as early as Q1 2026, supported by a multi-year anchor customer purchase order.

Key distribution metrics and targets are summarized below:

The current distribution focus areas include:

• Traditional retail shelf placement across multiple states.
• On-premise accounts, including a high-volume restaurant chain adopting Chispo Tequila as its house brand.
• E-commerce sales through qplash.com.

Specific state rollouts for new products include:

• Chispo Tequila launch in California.
• Chispo Tequila launch in Florida.
• Chispo Tequila launch in Nevada.
• Chispo Tequila launch in Texas.
• Chispo Tequila launch in Oklahoma.
• Chispo Tequila launch in New York.

Scaling production relies on external manufacturing capabilities:

• Local contract-packing partners identified for Costa Rican water.
• Anticipated start of Costa Rican water deliveries in Q1 2026.

Splash Beverage Group, Inc. (SBEV) - Marketing Mix: Promotion

You're looking at how Splash Beverage Group, Inc. communicates its value proposition to the market as of late 2025. The promotion strategy is clearly tied to the operational pivot following the leadership change.

Strategic Focus and Marketing Narrative

The core of the current promotional strategy centers on acquiring and accelerating high-visibility, innovative brands. This is supported by a marketing narrative emphasizing forward momentum after the CEO transition.

The Chairman of the Board, Bill Caple, stated that priorities are clear: execute, expand, and create sustainable value, positioning Splash Beverage Group, Inc. to re-emerge as one of the most dynamic small-cap companies. The foundation of strong brands, disciplined operations, and category innovation is the message being conveyed to stakeholders. This includes broadening the business focus beyond just beverage into other high-growth categories.

• Strategy centers on acquiring and accelerating high-visibility, innovative brands.
• Marketing narrative focuses on growth and execution post-leadership transition.
• Category innovation includes expansion into the THC beverage segment.
• The company is actively pursuing an anchor acquisition to enhance growth.

Targeted Product Launch Promotion: Chispo Tequila

Targeted marketing efforts are immediately visible with the launch of Chispo Tequila. This new, internally developed brand is being rolled out across six major U.S. markets to drive initial trial and secure key on-premise placements.

This anchor customer deal is a critical promotional proof point, suggesting immediate volume and validation from a significant trade partner.

Digital Presence and Direct-to-Consumer Support

Digital engagement and direct-to-consumer (DTC) sales are structurally supported by the Qplash e-commerce platform. While Qplash faced inventory challenges, the focus is now on its restart and contribution to overall revenue targets.

Here's the quick math on Qplash performance metrics that inform future digital promotion spend:

The goal is to leverage the platform's high gross margin of 59% from its resale business to fund broader promotional activities once inventory levels are stabilized and the platform is fully operational.

Public Relations Highlighting Distribution Wins

Public relations efforts are focused on communicating tangible operational progress and distribution wins to bolster investor confidence, especially following the recent financing activities.

The most significant recent distribution win highlighted is within the water business, which serves as a strong indicator of execution capability:

• Costa Rican water secured a multi-year anchor customer purchase order.
• Annual value of the water purchase order is approximately $6 million.
• Initial deliveries for this water business are positioned to begin as early as Q1 2026.

The company is also generating press around its expansion into the THC beverage category, citing potential near-term demand surge due to a current slated ban of these drinks in one year. This positions Splash Beverage Group, Inc. as an innovator responding to regulatory shifts.

Splash Beverage Group, Inc. (SBEV) - Marketing Mix: Price

Price, for Splash Beverage Group, Inc. (SBEV), is currently overshadowed by severe operational and liquidity constraints, making traditional pricing strategy execution secondary to immediate financial survival. The implied strategy targets premium, high-growth, functional beverage segments, which typically supports higher price points reflecting perceived value and ingredient quality.

However, the recent financial reality dictates the current pricing environment. The Q3 2025 revenue was reported at $0.98 million, which significantly missed analyst expectations of $3.77 million. Furthermore, commercial operations have been halted since March 2025 due to a lack of capital to acquire inventory, resulting in $0 revenue for Q3 2025 in some reports.

This revenue shortfall contributes directly to the substantial net loss the company is reporting. Splash Beverage Group, Inc. posted a net loss of nearly $9.89 million for the third quarter of 2025. This high loss magnitude, coupled with cash and equivalents of only $265,667 as of September 30, 2025, against an estimated operational need of $2 million to restart minimal sales, puts immense pressure on any pricing flexibility.

The company's current focus is not on competitive pricing policies or discounts but on drastic internal adjustments. Recent financial reports indicate a clear focus on reducing costs. Specifically, cost-cutting in administrative expenses has been prioritized to manage financial stability. This focus on improving margins is critical given the financial instability.

The high-risk, high-growth model is reflected in the analyst consensus for the full year. On average, 3 Wall Street analysts forecast Splash Beverage Group, Inc.'s 2025 revenue to be $35,102,651. This forecast suggests a significant expected rebound or future sales volume that is not supported by the Q3 2025 operational status.

You need to see the stark contrast between the operational reality and the forward-looking expectations to understand the pricing risk:

• Q3 2025 Actual Revenue: $0.98 million
• Q3 2025 Net Loss: $9.89 million
• Cash on Hand (Sep 30, 2025): $265,667
• Analyst Consensus 2025 Revenue Forecast: $35.10 million
• Required Capital to Resume Operations: ~$2 million

Here's a quick look at the key financial metrics that frame the pricing environment:

The current lack of sales means there are effectively no current transaction prices or discount terms being offered to the market, as inventory acquisition is impossible. Any future pricing strategy must account for the high cost of re-establishing distribution and production, which will likely require premium pricing to cover the significant capital investment needed, especially the estimated $22 million for the Costa Rican water extraction facility infrastructure.