SeaChange International, Inc. (SEAC): Marketing Mix Analysis [Dec-2025 Updated]

You're trying to map out the market strategy for a company whose core business just underwent a massive transformation-that's the reality for anyone looking at what remains of SeaChange International, Inc. as of late 2025. Honestly, before diving into the Product, Price, Place, and Promotion, you must anchor this analysis to the May 2024 asset sale to Enghouse Systems Limited, which fundamentally changed the operating entity. So, what you're about to see details the legacy marketing mix-the RDK video platforms, the B2B focus, and the push for recurring revenue-which drove their reported $21.4 million in total revenue for fiscal year 2024. This breakdown shows you the playbook they were running right before the sale, giving you the critical context needed to assess the value of the remaining corporate structure or the acquired assets now operating under a new roof. Let's break down the four P's to see where the value was concentrated.

SeaChange International, Inc. (SEAC) - Marketing Mix: Product

You're looking at the core offering of SeaChange International, Inc. (SEAC) as of the latest reported figures, which is a blend of platform software, monetization tools, and the services needed to run them. The product strategy centers on evolving the core video delivery stack for operators.

Focus on RDK-based video platforms for pay-TV operators.

The platform strategy involves deploying software solutions built on the Reference Design Kit (RDK) standard, aiming for open, cloud-native architectures. This is the foundation for modernizing subscriber experiences. For instance, the company launched Xstream, a cloud-based content monetization platform designed to maximize advertising revenue on Connected TVs with smart and personalized Free Ad-Supported Streaming TV (FAST) capabilities. The shift in revenue mix reflects the ongoing transition in this segment.

Advertising technology solutions for linear and VOD monetization.

Monetization is delivered through advertising technology integrated within the video platforms. The goal is to provide personalized and fully monetized video experiences across devices. This includes solutions for both traditional linear television advertising and Video on Demand (VOD) inventory.

Professional services for platform integration and managed operations.

The delivery of these complex software solutions necessitates significant support. Professional services cover platform integration, deployment, and ongoing managed operations to ensure system uptime and performance for the operator base. The financial breakdown shows the relative weight of these components in the revenue stream.

Shift toward subscription and recurring revenue models.

SeaChange International, Inc. is actively managing a transition toward more predictable revenue streams. For the fiscal year ended January 31, 2024, subscription revenue stood at $12.4 million. This represented a year-over-year decrease of 8.2% compared to the $13.5 million reported in the prior year. This metric is key to understanding the success of the recurring revenue push.

Here's a quick look at the revenue composition based on fiscal year 2024 data:

Revenue Component	Amount (FY Ended Jan 31, 2024)	Year-over-Year Change (vs FY2023)
Total Revenue	$21.4 million	-34.6%
Subscription Revenue	$12.4 million	-8.2%
Software Licenses, Support, Maintenance, Services Revenue	$9.0 million	-55.6%

Challenging legacy product maintenance still consumes resources.

Despite the focus on new cloud and RDK-based products, maintaining older, installed base systems remains a factor in resource allocation. The revenue from software licenses, support, and maintenance, which often includes legacy contracts, saw a substantial drop, decreasing by 55.6% to $9.0 million in fiscal year 2024 from $20.3 million in fiscal year 2023. This decline suggests either successful migration away from legacy contracts or a reduction in the scope of legacy support obligations.

The product portfolio's characteristics can be summarized by its operational focus areas:

• Platform foundation based on RDK standards.
• Monetization via integrated ad-tech for linear and VOD.
• Cloud-native platform for Connected TV and FAST services.
• Professional services supporting platform integration.
• Managed operations for ongoing platform health.

The overall gross performance for the fiscal year ended January 31, 2024, was a gross profit of $12.2 million on total revenue of $21.4 million. That gives you a gross margin of approximately 57.0% for that period. If onboarding takes 14+ days, churn risk rises, especially when migrating from older, potentially higher-margin service contracts to newer subscription tiers.

SeaChange International, Inc. (SEAC) - Marketing Mix: Place

You're looking at how the assets of SeaChange International, Inc. (SEAC) reached their customers, especially considering the major transaction that closed in May 2024. The distribution strategy, even post-acquisition by Enghouse Systems Limited, centers on high-value, direct engagement with large media entities.

Global reach was a stated goal, with revenue historically derived from operations across North America, Europe, and other international markets. For the fiscal year 2024, the total reported revenue for the business segment that was sold was $21.4 million.

The core distribution mechanism relied on a direct sales model. This approach specifically targeted Tier 1 and Tier 2 service providers-the major cable operators and content owners who require complex, integrated video delivery and advertising solutions. This B2B enterprise sale structure inherently means a minimal physical retail presence; you won't find their software on a shelf anywhere.

Strategic partnerships were key to extending reach and integrating solutions. The business actively partnered with operators, broadcasters and content owners worldwide to deploy its technology. Furthermore, the structure involved strategic alliances with system integrators and technology vendors to embed their platforms, like the StreamVid premium streaming platform and the Advanced Advertising Platform, into broader service stacks.

The delivery mechanism is almost entirely digital. The offerings are software and cloud-based services, meaning the place of delivery is the customer's network infrastructure or the cloud environment. This digital delivery supports the scale of operations that were in place before the sale.

Here's a quick look at the scale of the business assets transferred, which informs the distribution complexity you are analyzing:

Metric	Value	Context/Date
TTM Revenue (as of November 2025)	C$46 Million	Latest reported TTM revenue figure.
FY 2024 Total Revenue	$21.4 million	Last full fiscal year revenue before asset sale.
FY 2024 Revenue Decrease (YoY)	34.6%	Compared to $32.7 million in FY 2023.
Enghouse Asset Sale Purchase Price	$39 million	Total purchase price, less cash, for substantially all assets.
Net Proceeds from Asset Sale	In excess of $22.5 million	Actual cash received by SeaChange International, Inc. upon closing in May 2024.
Subscribers Supported (Pre-Sale)	100M+	Scale of customer base supported by the technology.
Ads Served Every Month (Pre-Sale)	100M+	Volume metric for the Advanced Advertising Platform.

The focus on large-scale service providers dictates the distribution path. You're dealing with high-touch, long-cycle sales, not transactional volume. The nature of the business meant that availability was about successful integration, not shelf space.

The operational scale before the May 2024 transaction included:

• Deployed In Many Countries: 50+
• Channels Under Management: 35K+
• Stock Price Range (2025 Forecast): $5.48 to $6.08

The entire distribution strategy is predicated on deep, enterprise-level engagement. If onboarding takes 14+ days, churn risk rises, especially when integrating complex video delivery and advertising stacks directly into a Tier 1 provider's core network.

Finance: draft 13-week cash view by Friday.

SeaChange International, Inc. (SEAC) - Marketing Mix: Promotion

The promotional strategy for SeaChange International, Inc. (SEAC), now operating as Tiber Ventures, Inc. following the May 2024 asset sale to Enghouse Systems Limited, is fundamentally shaped by its current status as an investment holding company with no business operations and no revenue as of late 2025. Therefore, traditional product-focused promotion is absent, and the focus shifts entirely to investor-facing communication.

The primary promotional activity centers on Investor Relations, communicating corporate actions to maintain NASDAQ visibility, though the company announced voluntary SEC deregistration and Nasdaq delisting in August 2023. Key communications have involved capital return activities, such as the tender offer announced in June 2024, which aimed to purchase up to $6.16 million of common stock. The preliminary results indicated an expenditure of $1,244,817.75 to acquire 171,699 shares at $7.25 per share.

The context of the asset sale itself serves as the most significant recent communication point, detailing the transaction that resulted in net proceeds to the company in excess of $22.5 million from the total asset sale purchase price of $39 million.

The outline points are addressed by the current operational reality:

• Targeted B2B marketing via industry events like IBC and NAB: No reported activity due to cessation of business operations.
• Content marketing focused on video delivery and ad-tech thought leadership: No reported activity as the company has no products or services offered for sale.
• Direct engagement with C-level executives and technical teams: Activity is limited to engagement with shareholders and regulatory bodies, not prospective customers.
• Investor relations and press releases to maintain NASDAQ visibility: Press releases in 2024 focused on the asset sale and tender offer. The entity's market capitalization as of December 2, 2025, was 14.00 million USD.
• Limited mass-market advertising spend due to niche audience: Spend is effectively zero as the company reports no revenue.

The current structure is reflected in the headcount, with an employee count of 108 as of late 2025. The stock price on December 3, 2025, was $3.35.

The following table summarizes key financial figures related to the corporate actions that constitute the current promotional/investor communication strategy:

Metric	Amount/Value	Date Context
Total Asset Sale Purchase Price	$39 million	April 2024 Agreement
Net Proceeds to Company (Post-Sale)	In excess of $22.5 million	May 2024 Closing
Maximum Tender Offer Spend	Up to $6.16 million	June 2024 Announcement
Preliminary Tender Offer Spend	$1,244,817.75	July 2024 Preliminary Results
Shares Purchased in Tender Offer	171,699 shares	July 2024 Preliminary Results
Market Capitalization (SEAC)	14.00 million	December 2, 2025
Stock Price (SEAC)	$3.35	December 3, 2025

SeaChange International, Inc. (SEAC) - Marketing Mix: Price

Subscription-based pricing

for software-as-a-service (SaaS) platforms, with Subscription revenue reported at $12.4 million for Fiscal Year 2024.

Per-subscriber or per-stream licensing for video delivery components, supporting platforms that manage over 100M+ Subscribers and handle over 100M+ Ads Served Every Month.

High-margin professional services fees

for custom integration, with Software licenses, support and maintenance, and professional services revenue totaling $9.0 million in Fiscal Year 2024.

Annual recurring revenue (ARR) was an estimated

$12.4 million

in FY2024, representing the Subscription revenue component.

Pricing is highly negotiated based on customer scale and contract length.

Pricing Component Category	Associated Financial Metric	Latest Available Amount (USD)	Fiscal Period
Recurring Revenue Base	Subscription Revenue	$12.4 million	FY2024
Services & Non-Recurring Revenue	Software Licenses, Support, Maintenance, Professional Services Revenue	$9.0 million	FY2024
Platform Scale Metric	Subscribers Supported	100M+	Pre-Acquisition/Platform Capability

The business model components that inform pricing include:

• StreamVid premium streaming platform monetization.
• Advanced Advertising Platform revenue generation.
• Managed services revenue streams.