SRAX, Inc. (SRAX): Marketing Mix Analysis [Dec-2025 Updated]

You're looking for a clean, data-driven breakdown of SRAX, Inc.'s (SRAX) market strategy as of late 2025, and honestly, the four P's tell a story of a focused, yet financially challenged, SaaS transition. After two decades watching these pivots, what's clear is their reliance on the Sequire platform for investor intelligence, distributed digitally across the US market. The near-term picture is set by the numbers: we're tracking a forecasted annual revenue of around $95 million for the 2025 fiscal year, with an expected earnings per share of $0.50. Let's map out exactly how their Product, Place, Promotion, and Price are structured to hit those figures, because understanding the mechanics is key to assessing the risk right now.

SRAX, Inc. (SRAX) - Marketing Mix: Product

The core product for SRAX, Inc. is the Sequire Software-as-a-Service (SaaS) platform, which serves as an operating system for publicly traded companies. This platform is designed to unlock data and insights for issuers regarding their investors. As of May 2021, the Sequire platform featured a network of over 5 million retail investors. By January 2021, 153 issuers had joined the Sequire platform, representing a 22% increase since the prior report.

Sequire's primary function is to provide investor intelligence. It allows subscribers to track their shareholders' buying and selling trends, monitor key investors, and receive company-specific news. The platform utilizes machine learning and advanced analytics to deliver actionable information to clients, helping them maximize Return on Investment (ROI) through improved stockholder communications. For instance, one corporate subscriber using Sequire saw its individual shareholder count increase from 3,000 to over 360,000 during its time on the platform.

Direct investor engagement is facilitated through components like the Sequire Investor Community and Virtual Events. The company acquired LD Micro, which organizes investor conferences. The 2021 Main Event, hosted on the Sequire Virtual Events platform, included over 3,000 attendees and webinars featuring over 500 companies.

The platform offers specific tools to aid in capital raising activities. Features such as the Deal Center are intended to help issuers predict the outcomes of financing transactions. Clients can engage with targeted shareholder groups across various marketing channels, including email, social media, and programmatic advertising, using custom filters and automation triggers.

SRAX, Inc. derives its revenues from several streams related to its product and services. These include the licensing of the proprietary SaaS platform, sales of proprietary data, and sales of insight and consulting services. For context on the scale of the business supporting this product, the company provided guidance for full-year 2021 revenue of approximately $17-18 million. As of March 26, 2025, the company's market capitalization stood at $9.3 million.

Key product metrics and financial context include:

The platform's value proposition is built on these capabilities:

• Tracking shareholder behaviors and trends.
• Using machine learning for actionable data insights.
• Facilitating direct engagement via community and events.
• Offering tools to manage administrative functions.
• Enabling hyper-specific investor outreach campaigns.

SRAX, Inc. (SRAX) - Marketing Mix: Place

You're looking at how SRAX, Inc. gets its Sequire platform into the hands of its clients. The distribution strategy here is quite focused, which simplifies things considerably.

Distribution is almost entirely digital through the proprietary Sequire SaaS platform. This means there aren't physical warehouses or retail partners to manage; it's all about software delivery and access permissions. The platform itself is the product delivery mechanism. For the three months ended March 31, 2023, revenue generated by the Sequire SaaS platform represented 99.75% of total revenues, showing its dominance in the distribution model. For the six months ended June 30, 2023, the platform accounted for 95.40% of total revenues.

The primary market focus is the United States, accounting for 99% of revenue in the first half of 2023. Honestly, the concentration is extremely high, which is typical for a specialized B2B SaaS product targeting US-listed entities. Here's the quick math on that geographic concentration using the most recent detailed figures we have:

What this estimate hides is that while the US is the core, the small international slice shows some minimal, though not material, reach elsewhere. The company has aspirations, with a forecasted annual revenue of 95MM for the year ending December 31, 2025.

The platform targets publicly traded companies, specifically their Investor Relations (IR) teams. This is a direct-to-business (B2B) placement strategy. SRAX, Inc. uses the Sequire platform to help these IR teams track shareholder behaviors and engage investors across various marketing channels. The platform's network, which is key to its distribution effectiveness, has been cited as featuring over 5 million influential, forward-thinking investors.

The company operates as a single reportable segment, streamlining its market presence. This operational structure means all distribution efforts, marketing, and sales efforts for the Sequire platform are centralized under one reporting umbrella. This structure is consistent with their focus on providing one core service to a niche market.

You should keep an eye on the Q3 2025 and Q4 2025 filings to see if that 99% US concentration has shifted at all, especially given the stated need to explore opportunities to expand into new markets. Finance: draft 13-week cash view by Friday.

SRAX, Inc. (SRAX) - Marketing Mix: Promotion

Marketing leverages data-driven insights from Sequire to target current and potential investors.

The Sequire platform, SRAX, Inc.'s premier investor intelligence and communications platform, utilizes machine learning and advanced analytics to bring clients actionable information. This technology enables issuers to track shareholder behaviors and trends. Historically, in February 2021, the Sequire platform reported having over 3 million retail investors on its network.

Investor relations (IR) outreach is augmented by the platform's contact information lookup features.

The company's operational scale in late 2025 includes 122 full-time employees. For context on executive focus on communications, the CEO compensation for the fiscal year 2023 was reported as $340,000 in base salary and $597,295 in total compensation.

Promotion is executed through its own Sequire Virtual Events and Investor Community.

SRAX, Inc. continues to promote engagement through its proprietary events structure. The upcoming Sequire Investor Summit, scheduled for January 20th - 22nd, 2026, is projected to host over 500+ Attendees & Investors and feature over 75+ presenting companies.

The company uses press releases and investor updates to communicate its strategic shifts and roadmap.

Communication cadence includes the dissemination of press releases, with one notable update in October 2025 regarding the LD Micro Main Event sponsorship. Financial updates are communicated via SEC filings, with the Q3 2025 Quarterly Results listed as available information. As of November 28, 2025, the stock was trading OTC at a price of $0.01.

You can see the focus is heavily weighted toward utilizing the Sequire ecosystem for direct, data-informed investor communication, rather than broad traditional advertising buys.

SRAX, Inc. (SRAX) - Marketing Mix: Price

The pricing structure for SRAX, Inc. centers on recurring revenue from its core offering.

• The model is subscription-based, generating a recurring revenue stream from the Sequire SaaS platform.
• Revenue concentration from the Sequire SaaS platform was 99.75% of total revenues for the three months ended March 31, 2023.
• There was a strategic shift to accepting only cash compensation for services, impacting revenue, which saw a sharp decline.
• Total Revenues for Q1 ended March 31, 2023, were $4.014 million, down from $7.499 million in the prior year period.
• Forecasted annual revenue for the 2025 fiscal year is approximately $95 million (MM).
• Forecasted annual earnings per share (EPS) for 2025 is projected at $0.50.
• The company is focused on cost efficiency, reducing net loss to $(3.390) million for the six months ended June 30, 2023, compared to a loss of $(19.302) million for the same period in the prior year.

Here are the key figures related to the pricing realization and performance metrics you asked about:

The pricing strategy reflects a move toward immediate cash realization, which is evident in the operational data.

• For the three months ended March 31, 2023, 99.41% of revenues originated from customers in the United States.
• The company reported Total Assets of $4.901 million and Total Liabilities of $16.156 million as of June 30, 2023.