1st Source Corporation (SRCE): ANSOFF MATRIX [Dec-2025 Updated]

You're looking at 1st Source Corporation (SRCE)'s growth blueprint, and honestly, it's a clear map of where they can place their chips next. After two decades in this game, I see four distinct paths laid out here: digging deeper in Indiana and Michigan with Market Penetration, pushing specialty finance into new states for Market Development, rolling out new treasury services for Product Development, or even jumping into FinTech acquisitions for Diversification. This matrix cuts through the noise, showing you exactly where the near-term opportunities-like cross-selling wealth advisory or launching a national digital lending platform-are mapped against the bigger, riskier moves. Let's break down the specifics below so you can see the action plan.

1st Source Corporation (SRCE) - Ansoff Matrix: Market Penetration

You're looking at how 1st Source Corporation can squeeze more revenue from its existing footprint in Indiana and Michigan. Market penetration is about digging deeper where you already are, not scouting new territory. It's about getting your current clients to do more business with you, and winning over their neighbors using the same established brand.

Increase commercial loan volume within current Indiana and Michigan footprint.

The push here is to convert more local opportunities into funded loans. We saw good momentum in the first quarter of 2025; average loans and leases grew by $122.53 million, which is a 1.84% sequential increase from the prior quarter. On a year-over-year basis, that growth was $294.88 million, or 4.53% as of Q1 2025. This growth in the core lending book is key to driving the tax-equivalent net interest income, which hit $81.09 million in Q1 2025, up 12.52% from Q1 2024. To push this further, you need to capitalize on the recognition you've earned, like being named the top Community Lender of the Year by the U.S. Small Business Administration (SBA) for the 12th consecutive year for 2024 lending in Indiana.

Here's a quick look at the recent balance sheet movement that supports this penetration strategy:

The fact that average deposits grew by 4.60% year-over-year in Q1 2025 shows you're retaining core funding while growing assets. That's a solid foundation.

Cross-sell wealth advisory services to existing commercial banking clients.

You have 8 Wealth Advisory Services locations operating within your established footprint. The strategy here is to embed those services into the commercial banking relationship, which already drives nearly 75% of revenue. You want to move commercial clients from just borrowing and depositing to comprehensive wealth planning. For instance, a successful commercial client with a growing business and personal wealth needs is a prime target for fiduciary and investment advisory services offered by 1st Source Wealth Management division.

• Targeting the $9.1 billion total asset base for wealth advisory penetration.
• Leveraging the mission: helping clients achieve security and build wealth.
• Focusing on existing commercial clients for initial cross-sell efforts.

Offer promotional rates on core deposit products to capture local market share.

Capturing more local share means making your core deposit products more attractive than the competition's. Your deposit base is already growing; average deposits increased by $187.39 million in Q1 2025 over the previous quarter. The third quarter of 2025 saw deposits increase by $75.03 million sequentially. Offering a promotional rate, say a 10-basis point bump on a 12-month CD for existing commercial clients, can lock in low-cost funding and increase wallet share. This is especially important as your tax-equivalent net interest margin improved to 4.09% in Q3 2025, showing pricing power, but you need to ensure deposit costs don't erode that margin too quickly.

Deepen relationships with existing specialty finance clients, like aircraft owners.

The Specialty Finance Group has 23 locations nationwide, indicating a national reach that complements the regional banking core. You need to ensure these specialized, often high-value, clients are also utilizing the bank's other services. For example, an aircraft owner financed through the Specialty Finance Group should be an immediate prospect for the bank's wealth management services or personal banking products. The Q2 2025 results noted growth in the Renewable Energy and Construction Equipment portfolios, which are part of this specialty lending area. Deepening these relationships means bundling services to increase customer lifetime value and retention. If onboarding takes 14+ days, churn risk rises.

Optimize digital banking adoption to reduce service costs and improve retention.

While you maintain a strong physical presence with 79 banking centers, driving digital adoption is crucial for cost efficiency. Industry-wide, over 83% of U.S. adults use digital banking services as of 2025, and 72% of global customers prefer mobile apps for core services. If 1st Source Corporation can shift routine transactions to digital channels, service costs per transaction drop significantly. The risk is that 32% of U.S. consumers switched banks in 2025 due to poor digital experiences; therefore, optimizing adoption must focus on a seamless user experience (UX) to improve retention, not just cut costs. You want to see your digital adoption rates climb toward that 83% industry mark to realize the cost savings while maintaining client satisfaction.

Finance: draft 13-week cash view by Friday.

1st Source Corporation (SRCE) - Ansoff Matrix: Market Development

You're looking at how 1st Source Corporation (SRCE) can take its existing banking, specialty finance, and wealth management services into new geographic areas. This is Market Development, and the company's recent performance definitely shows it has the capital base to support it.

Expand specialty finance lending (e.g., heavy equipment) into adjacent US states. 1st Source Corporation already has a presence across Indiana, Michigan, and Florida. To expand specialty finance, which includes financing for construction equipment, aircraft, and fleet vehicles, into adjacent states, the bank's balance sheet strength from 2025 provides a solid foundation. For instance, as of Q3 2025, total assets were near $9.06 billion, with loans and leases (net of allowance) at about $6.80 billion. This lending capacity is supported by a strong capital position, evidenced by the Common Equity Tier 1 ratio reaching 14.71% as of March 31, 2025.

Target high-net-worth individuals in new Florida markets for wealth management. While 1st Source Corporation already serves Florida, targeting new markets within the state for its Wealth Management and Trust Services requires deploying capital and personnel. The growth in core earnings supports this. For the nine months ended September 30, 2025, net income was $117.14 million, a 15.76% increase year-over-year. Also, the recent approval of a cash dividend of $0.40 per common share for Q3 2025, an 11.11% increase from the prior year, signals management's confidence in sustained profitability to fund such initiatives.

Open a limited number of new full-service banking centers in key Midwestern metros. Establishing physical centers in new Midwestern metros, perhaps Ohio or Illinois, is a capital-intensive move. The bank's ability to grow its core funding is key here. Average deposits increased by $322.44 million, or 4.60%, from Q1 2024 to Q1 2025. Furthermore, tax-equivalent net interest income for Q3 2025 was $88.75 million, up 17.55% year-over-year, showing strong core earning power to support new overhead.

Acquire a smaller, complementary regional bank to instantly enter a new territory. An acquisition is the fastest way to gain market share. The company's Q3 2025 net income of $42.30 million was up 21.06% from the prior year's third quarter. This level of profitability, coupled with a tangible common equity to tangible assets ratio of 12.14% at the end of Q1 2025, suggests a strong equity base for potential M&A activity.

Launch a national digital-only lending platform for small business loans. A digital platform bypasses physical footprint constraints, allowing national reach for small business loans. The bank has a history of being recognized for its small business lending, receiving recognition from the U.S. Small Business Administration (SBA) for the 12th consecutive year across Indiana. The Q3 2025 total revenue of $110.66 million beat analyst expectations by 1.30 million. This revenue momentum, driven by strong net interest income, provides the necessary scale to support a national digital launch.

Here are the key financial metrics underpinning the capacity for this Market Development strategy:

The operational focus supporting this expansion includes several key areas:

• Loan and Lease Growth (Q1 2025 YoY increase): $294.88 million
• Deposit Growth (Q1 2025 YoY increase): $322.44 million
• Cash Dividend Per Share (Q3 2025): $0.40
• Q3 2025 Revenue Beat vs. Estimate: $1.30 million
• SBA Recognition for Small Business Lending: 12th consecutive year

The company's Q1 2025 capital strength is also a factor, with the Common Equity Tier 1 ratio at 14.71%.

1st Source Corporation (SRCE) - Ansoff Matrix: Product Development

You're looking at how 1st Source Corporation is building new offerings to grow revenue streams, moving beyond just market penetration. This is about developing new products for existing client segments, like the mid-sized corporate clients that form a core part of the business.

Introduce a new suite of treasury management services for mid-sized corporate clients. This move targets the existing commercial client base by deepening the relationship beyond standard lending. The goal is to capture more of the client's operational cash flow. Consider that 1st Source Corporation reported a strong Tax-equivalent net interest margin of 4.09% in Q3 2025, up 45 basis points from the prior year's third quarter, showing pricing power that can support new, value-added service pricing. That margin expansion is the financial muscle behind this kind of product push.

Develop specialized ESG-focused investment funds for wealth advisory clients. This taps into the growing demand within the Wealth Management division, which already offers financial planning and investment advisory services. You want to capture assets from clients who prioritize Environmental, Social, and Governance factors in their portfolios. The company's Q3 2025 Return on Equity stood at 12.25%, and the net margin was 24.97%, indicating efficient capital deployment that can support the research and development costs for specialized fund structures.

Create a proprietary mobile app for specialty finance loan servicing and payments. This directly enhances the experience for clients served by the Specialty Finance Group, which operates 18 locations nationwide. A better digital servicing experience reduces operational friction and supports loan volume growth. Average loans and leases grew $409.71 million, up 6.20% from the third quarter of 2024, showing loan demand is present; a better app helps service that growing asset base efficiently.

Offer tailored, fixed-rate commercial real estate loans to counter market volatility. This is a direct response to client concerns about fluctuating interest rates, offering stability in lending terms. By locking in fixed rates, 1st Source Corporation is using its balance sheet strength to provide certainty. The bank achieved record quarterly net income of $42.30 million in Q3 2025, up 21.06% year-over-year, demonstrating the capacity to manage interest rate risk associated with longer-duration fixed-rate products.

Launch a premium private banking service tier with dedicated relationship managers. This product development targets high-net-worth individuals within the existing client base by offering a higher-touch service model. This is about increasing wallet share per client. The company's commitment to shareholder returns, evidenced by the Q3 2025 quarterly dividend increasing by 11.11% to $0.40 per share, suggests a focus on maximizing value from profitable client relationships, which this premium tier aims to do.

Here's a quick look at the financial context supporting these product investments, based on the latest reported figures:

The development of these new products is supported by a strong operational base. You can see the underlying health in the asset quality metrics, with Nonperforming Assets to loans and leases at 0.91% as of September 30, 2025, down from 1.06% at the prior quarter end. Also, the Allowance for loans and lease losses as a percentage of total loans and leases remained strong at 2.32%.

The focus on digital delivery, like the proprietary mobile app, aligns with the company's existing digital footprint, which includes online and mobile banking products for consumer clients. The year-to-date 2025 net income reached $117.14 million, up 15.76% compared to the first nine months of 2024, providing the retained earnings necessary to fund these strategic product builds. Still, if the mobile app onboarding process takes longer than 14 days, customer satisfaction scores in the Specialty Finance segment could drop, defintely impacting adoption rates.

Finance: draft the projected expense budget for the mobile app development by next Wednesday.

1st Source Corporation (SRCE) - Ansoff Matrix: Diversification

You're looking at growth outside the core lending and wealth management base, which is smart when your existing structure is performing well. 1st Source Corporation, as of its Q3 2025 report, posted net income of $42.30 million for the quarter, bringing year-to-date net income to $117.14 million. With total assets near $9.06 billion and loans and leases at about $6.80 billion as of September 30, 2025, you have a solid capital base to fund these new ventures.

Diversification here means entering markets with significant scale and growth potential, even if they require different operational expertise. Consider the insurance brokerage expansion: 1st Source Insurance already operates 10 offices. Acquiring a regional agency allows you to immediately capture a piece of the US insurance brokerage market, which stood at $140.38 billion in 2025, projected to hit $171.93 billion by 2030 at a 4.14% CAGR. This is about leveraging existing client relationships into new fee income streams.

Establishing a venture debt fund targets the high-growth, early-stage technology sector. The US venture debt market was projected to reach $27.83 billion in 2025. This strategy directly competes in a space where the aggregate deal value in the US hit $49 billion in 2024. It's a move toward non-dilutive financing for startups, which is attractive given the current capital environment.

Acquiring a FinTech firm focused on B2B payment processing is a play on digital transformation. The US B2B Payments market was estimated at $510 billion in 2025 and is expected to grow at a 9.69% CAGR through 2034. This is a massive, digitized market where a specialized B2B payment processor could integrate with your existing commercial client base.

Offering non-traditional financing for renewable energy projects nationally taps into a sector seeing massive capital flows. Global renewable energy investments reached $386 billion in the first half of 2025, a 10% rise year-over-year. While US investment dipped 36% in H1 2025 compared to H2 2024, renewables still accounted for 24% of US power generation in 2024. This is about structuring complex, long-term asset finance.

Finally, developing a national equipment leasing business separate from the existing Specialty Finance Group-which already has 18 locations nationwide-is about scaling a known competency. The broader Equipment Finance Service market size was projected to reach $1437.04 billion in 2025, growing at a 10.4% CAGR. Equipment and software investment itself is expected to grow at a 4.7% annualized pace in 2025.

Here's a quick look at the market context for these diversification vectors:

The internal performance metrics of 1st Source Corporation provide a strong foundation for these moves. For instance, Q3 2025 tax-equivalent net interest income was $88.75 million, showing core business strength. The dividend reflects this confidence, with the latest approved quarterly dividend at $0.40 per common share.

The required actions for these diversification strategies involve specific resource allocation and integration focus:

• Enter the insurance brokerage market by acquiring a regional agency.
• Establish a venture debt fund to finance early-stage technology companies.
• Acquire a financial technology (FinTech) firm focused on B2B payment processing.
• Offer non-traditional financing for renewable energy projects nationally.
• Develop a national equipment leasing business separate from direct lending.

To execute these, you'll need to map the required capital against your existing liquidity, which included non-interest bearing deposits around $1.63 billion in Q3 2025. The FinTech acquisition, for example, needs to integrate quickly to capture the 7.7% to 9.69% growth expected in that space.

Finance: draft 13-week cash view by Friday.