SurgePays, Inc. (SURG): ANSOFF MATRIX [Dec-2025 Updated]

You're looking at the next few years for SurgePays, Inc. (SURG), and frankly, the strategy map is laid out across four clear lanes, balancing safety with ambition. We're not just talking theory; this plan demands defintely concrete action, from immediately pushing average revenue per user from $50 to $55 within the current 2.5 million wireless base, to the big swing at Diversification, aiming for $150 million in government benefit disbursement revenue by 2027. Whether you're focused on the low-hanging fruit of Market Penetration or assessing the risk of licensing the POS platform as B2B SaaS, this Ansoff Matrix distills the near-term opportunities and the capital required for each move. Dive in below to see exactly where the management team is placing its bets for growth.

SurgePays, Inc. (SURG) - Ansoff Matrix: Market Penetration

Market Penetration focuses on selling more of your existing products into your existing markets. For SurgePays, Inc., this means deepening penetration within the subprime and underserved consumer segments via their established wireless and fintech distribution channels.

You're looking to maximize revenue from the current customer base and retail footprint. Here's the quick math on the scale we are working with as of the third quarter of 2025.

• Wireless Subscriber Base: The combined base of the Lifeline-subsidized Torch Wireless brand, with over 125,000 subscribers, and the affordable prepaid LinkUp Mobile brand, which surpassed 95,000 recurring active subscribers by the end of Q3 2025, represents the core target for service deepening.
• Prepaid Services Growth: The prepaid wireless top-up and point-of-sale (POS) digital payments platform has seen transaction revenue accelerate from approximately $1 million per month to as high as $5 million per month in the context of Q3 2025 reporting.
• Retail Footprint: The current nationwide retail distribution network stands at over 9,000 locations, which is the base for expanding existing service offerings.

The strategy centers on increasing the value extracted from these existing relationships, which is key to supporting the reiterated 2026 revenue guidance of $225 million.

The following table summarizes the current operational scale relevant to market penetration efforts:

To drive revenue per user higher, the focus must be on bundling and upselling within the existing ecosystem. While the goal is to move the average revenue per user (ARPU) from $50 to $55 monthly via bundled services, the immediate action is to ensure every customer segment is exposed to the full suite of offerings.

Here are the specific actions planned for deeper market penetration:

• Cross-sell the SurgePays prepaid debit card to current wireless customers at the point of top-up, targeting the base of over 95,000 LinkUp Mobile subscribers initially.
• Expand point-of-sale (POS) terminal deployment within the existing 9,000+ store network by 15% to increase transaction density for bill pay and top-ups.
• Offer aggressive promotional pricing on bill pay services in high-density, current retail locations to capture a larger share of existing customer spend, building on the recent monthly revenue growth to $5 million.
• Launch a loyalty program to reduce churn among the existing wireless subscribers, which currently total over 220,000 across Torch and LinkUp.

The synergy between the wireless base and the fintech platform is the mechanism for this penetration. For example, the ClearLine SaaS platform pilot in 17 Market Basket locations shows a path to drive engagement at the checkout counter, which directly supports the bill pay and debit card cross-sell initiatives. If onboarding takes 14+ days, churn risk rises.

SurgePays, Inc. (SURG) - Ansoff Matrix: Market Development

You're looking at expanding SurgePays, Inc.'s existing services into new geographic areas or new customer segments that haven't been fully penetrated yet. That's Market Development, and for SurgePays, Inc., it means taking proven models-like the LinkUp Mobile prepaid service or the ClearLine SaaS point-of-sale system-and pushing them into new territories or new specific business verticals.

The focus here is targeting the small-to-medium business (SMB) market with a payroll card solution for unbanked employees. Honestly, this is a massive, underserved segment. As of 2025, there are approximately 34.8 million small businesses in the United States, representing 99.9% of all U.S. businesses. These SMBs employ about 59 million people, or 46.5% of private sector employees. For the employees in this group who are unbanked, a payroll card solution directly addresses a core need. SurgePays, Inc.'s existing infrastructure, which already serves a subprime consumer sector of 138 million adults, is the perfect launchpad for this fintech offering.

Next, consider geographic expansion. Entering markets like Puerto Rico or the US Virgin Islands makes sense because SurgePays, Inc. can leverage its existing telecom infrastructure models, particularly the one supporting its wireless brands like Torch Wireless and LinkUp Mobile. The company already has a national footprint, but these territories represent distinct, untapped markets where the need for accessible financial and telecom services is high. This is about replicating a successful model in a new jurisdiction.

To deepen penetration in existing or new markets, partnering with regional credit unions to offer co-branded financial services to their underbanked members is a clear path. This strategy directly targets the underbanked population, which aligns with SurgePays, Inc.'s core competency in serving underserved communities. The company's recent success in growing its prepaid top-up POS revenue from about $1 million to $5 million per month shows the appetite for in-person financial transactions at the retail level.

For physical expansion, you look at the retail distribution network. SurgePays, Inc. already has a nationwide footprint of more than 9,000 retail locations. Expanding into a new US region, like the Pacific Northwest, with a specific goal to add 500 new stores is a concrete, measurable step toward the management's stated near-term goal of expanding to 100,000 retail locations operating on the platform. This is how you build density in a new geography.

Finally, you look at inorganic growth. Acquiring a smaller regional competitor with a strong presence in a new, adjacent state provides immediate market share and bypasses the time and cost of organic build-out. This is a faster way to establish a foothold where the company currently has zero presence, immediately expanding the total addressable market the company can service.

Here's a quick look at the numbers that support the current scale and future targets:

The strategy here is to deploy existing successful products-like the LinkUp Mobile prepaid service, which had over 95,000 active subscribers by the end of Q3 2025-into new geographic or customer segments. The synergy between the wireless and fintech platforms is key; every new retailer added, whether through organic expansion or acquisition, strengthens the entire ecosystem.

You'll want Finance to model the capital deployment for a regional acquisition versus the projected ROI from adding 500 new stores in the Pacific Northwest, focusing on the Customer Acquisition Cost (CAC) difference between the two methods. Finance: draft 13-week cash view by Friday.

SurgePays, Inc. (SURG) - Ansoff Matrix: Product Development

Introduce a low-cost, proprietary SurgePays-branded smartphone to lock in wireless subscribers.

The existing 'Phone in a Box' product already bundles a smartphone, SIM, and thirty-day service. This strategy supports the current base of over 125,000 Torch Wireless (Lifeline-subsidized) subscribers and the over 95,000 LinkUp Mobile recurring active subscribers. The company's proprietary software platform, DigitizeIQ, previously generated more than \$50 million in revenue, which can inform the cost structure for a new proprietary device rollout targeting the 138 million adult subprime sector.

Develop a micro-loan or buy-now-pay-later (BNPL) feature integrated into the existing mobile app.

The ProgramBenefits platform is already routing subprime leads to credit offers, with an expected volume of 10,000 new subprime leads per day at full scale. This existing infrastructure supports the integration of embedded credit products. The current point-of-sale and prepaid services revenue was \$13.1 million in Q3 2025, showing transaction volume potential for a BNPL feature. The company's stock price as of November 12, 2025, was \$2.43, with a market capitalization of \$51.1M.

Launch a digital-only banking account (neobank) tailored for the underbanked, bypassing physical retail.

SurgePays, Inc. already enables fintech transactions for convenience stores, with its digital payments platform growing from approximately \$1 million per month to \$4.3 million per month. This existing fintech capability provides the core processing for a neobank offering. The company is guiding for 2026 revenue of \$225 million, indicating the scale required to support a high-volume digital-only banking service.

Offer a subscription service for discounted telehealth appointments, leveraging the customer base's needs.

The integration of healthcare savings is part of the LogicsIQ engine matching process. This aligns with the strategy of monetizing verified consumer engagement across multiple verticals. The company's Q3 2025 net revenue was \$18.7 million, which provides a baseline for assessing the potential revenue uplift from a new subscription channel.

Integrate a remittance service into the platform, targeting a 10% share of the domestic money transfer market.

The US Remittance Market size is projected to be \$16.41 Billion in 2025. A target of 10% share translates to a goal of capturing \$1.641 Billion in annual transaction volume. The company's MVNE wholesale platform, HERO, is a growing revenue engine, and the overall 2025 revenue guidance is between \$75 million and \$90 million. The proprietary software platform, DigitizeIQ, previously generated more than \$50 million in revenue, which defintely shows capability in high-volume data processing.

• Torch Wireless Subscribers (Lifeline): Over 125,000.
• 2026 Revenue Guidance: \$225 million.
• Retail Partner Footprint (HT Hackney): Over 40,000 locations.
• Target Subprime Sector Size: 138 million adults.
• Target Remittance Market Size (2025): \$16.41 Billion.

SurgePays, Inc. (SURG) - Ansoff Matrix: Diversification

Acquire a logistics or last-mile delivery company to service the rural, underbanked communities.

Enter the B2B software-as-a-service (SaaS) market by licensing the proprietary POS platform to other distributors.

Develop a specialized insurance product (e.g., renters, device) for the low-income demographic.

Establish a new vertical focused on government benefit disbursement, aiming for $150 million in annual revenue by 2027.

Invest in blockchain technology to offer secure, low-fee cross-border payments in new international markets.

SurgePays, Inc. (SURG) reports a multi-vertical revenue model that provides the foundation for these diversification moves. The third quarter of 2025 net revenue totaled $18.7 million, a year-over-year increase of 292%. The company affirms 2026 full year revenue guidance of $225 million.

The current platform's performance across key channels provides concrete data points relevant to these expansion vectors:

The government benefit disbursement vertical directly relates to the existing subsidized service. The Torch Wireless brand, operating under the Lifeline program, is a government-subsidized benefit program providing stable, recurring revenue.

For the B2B SaaS expansion, the ClearLine platform transforms screens into retail media hubs. This strategy builds on the legacy of the proprietary software platform, DigitizeIQ, which historically generated more than $50 million in revenue.

The strategic direction for growth involves scaling these existing components:

• Transitioning ACP subscribers to the Lifeline program.
• Expanding the prepaid/retail distribution network.
• Onboarding additional Mobile Virtual Network Enabler (MVNE) partners, with 3 fully integrated to date.
• Achieving positive operating cash flow before the end of 2025.

The investment in blockchain technology aligns with SurgePays, Inc. (SURG)'s stated structure as a holding company with subsidiaries in Blockchain Fintech Companies.

Finance: draft 13-week cash view by Friday.