TC Bancshares, Inc. (TCBC): Marketing Mix Analysis [Dec-2025 Updated]

You're looking at the final chapter for TC Bancshares, Inc., a community bank with $571.4 million in assets as of mid-2025, right before it folds into a larger regional franchise. Honestly, analyzing the 4Ps-Product, Price, Place, and Promotion-for a company at this inflection point is key; it's a final snapshot of its market value proposition before the acquisition closes. We need to see how their traditional focus on local lending and service stacked up against the market, especially now that the definitive merger price is set at $21.25 per share. Dive in below to see the precise marketing mix that led to this exit, and what it tells us about community banking value in a consolidating market.

TC Bancshares, Inc. (TCBC) - Marketing Mix: Product

You're looking at the core offerings of TC Bancshares, Inc. (TCBC) through its subsidiary, TC Federal Bank, which focuses on serving individuals and businesses across North Florida and South Georgia. The product strategy centers on traditional, relationship-based banking services, now layered with modern digital tools.

The overall scale of the product base is reflected in the balance sheet. As of June 30, 2025, Total Assets for TC Bancshares, Inc. were approximately $571.41 million. This asset base is funded primarily by customer deposits, which totaled over $469 million as of that same date.

The bank offers traditional personal and business deposit accounts. These are the foundational products used to attract and hold customer capital, which the bank then redeploys into its lending activities. Here's a look at the primary deposit categories available to customers:

• Personal checking accounts
• Business checking accounts
• Savings accounts
• Money market accounts
• Certificates of Deposit (CDs)

The core lending focus is split between consumer needs and commercial growth. The bank's lending portfolio, with Net Loans standing at over $409 million by mid-2025, is built around securing assets and funding local enterprise. The main lending categories include residential mortgages and commercial real estate loans, alongside specific financing for local businesses.

You can see the breadth of their lending product suite below. This detail helps you understand where the bank places its capital risk and opportunity:

Furthermore, TC Bancshares, Inc. provides commercial and industrial loans specifically tailored for local businesses. This includes specialized financing tools to help local operations manage day-to-day needs and acquire necessary assets. The bank also supports growth through various government-guaranteed loan programs, which often carry a lower risk profile for the lender.

To support these core transactional and lending products, the bank has integrated digital capabilities. These services enhance the customer experience, making routine banking more efficient. The digital product layer includes:

• Online and mobile banking platforms
• Biometric login functionality
• Real-time account alerts
• Merchant services for commercial clients

Finance: draft 13-week cash view by Friday.

TC Bancshares, Inc. (TCBC) - Marketing Mix: Place

You're looking at how TC Bancshares, Inc. (TCBC) gets its services to customers, and honestly, their Place strategy is tightly focused on a specific geographic footprint, even as they prepare for a massive change.

The physical distribution network for TC Bancshares, Inc. is intentionally limited, reflecting its community bank roots. The core of this network is its headquarters and a full-service branch in Thomasville, Georgia. This local focus is key to their relationship-driven model, which has defined them since 1934. You see this commitment to the immediate area in their operational structure, which centers on a small, manageable number of physical touchpoints.

Here's the quick layout of their physical delivery system:

• Operates a limited physical network of only four branch locations.
• Headquarters remain in Thomasville, Georgia.
• Primary market is Southern Georgia and Northern Florida communities.
• Utilizes Loan Production Offices (LPOs) for expanded commercial reach.

To support commercial lending outside the immediate branch areas, TC Bancshares, Inc. strategically deploys Loan Production Offices (LPOs). These LPOs act as commercial outposts without the full overhead of a branch. As of the latest data, you see these LPOs specifically established in Savannah and Jacksonville to capture commercial business in those key Georgia and Florida metro areas. To be fair, they also maintain an LPO/Operations Office in Tallahassee, which is a significant market for them.

The distribution channels for TC Bancshares, Inc. can be summarized like this, showing the blend of physical and non-physical access points:

This physical network is defintely supplemented by the digital banking platform, which provides the necessary, non-physical delivery channel for deposits, account management, and routine transactions. This digital layer is crucial for serving customers across their entire Southern Georgia and Northern Florida footprint without requiring a physical stop. Still, the entire distribution strategy is about to be absorbed into the larger Colony Bankcorp, Inc. franchise, which will fundamentally alter the scale and geographic scope of 'Place' for these customers starting December 2025.

Finance: draft 13-week cash view by Friday.

TC Bancshares, Inc. (TCBC) - Marketing Mix: Promotion

The promotional strategy for TC Bancshares, Inc. (TCBC) in late 2025 was overwhelmingly centered on the narrative of a successful transition and the creation of a stronger community-focused franchise following the merger with Colony Bankcorp, Inc. The core message leveraged the long-standing Tradition of Trust established by TC Federal Bank since its founding in 1934.

Emphasis was placed on maintaining and enriching customer relationships, a key differentiator for the community bank model. This commitment was underscored by the fact that TC Bancshares, Inc. reported total assets of $571,413,932 as of June 30, 2025, with net loans at over $409.09 million, reflecting a relationship-based underwriting approach. The quarterly net income for the period ending June 2025 was $630 thousand.

Community development and financial literacy programs served as tangible proof points of the commitment to the communities in Southern Georgia and Northern Florida. The promotional narrative highlighted the cultural alignment between the two institutions, which share a commitment to community banking.

The major promotional focus in late 2025 was the successful completion of the merger with Colony Bankcorp, Inc. on December 1, 2025. The transaction, initially announced on July 23, 2025, was valued at approximately $86.1 million.

The financial details of this promotional event, which defined the near-term communication strategy, are summarized below:

The promotion of the merger also included clear communication regarding leadership continuity. TC Bancshares President and CEO Greg Eiford will join the acquiring company, Colony Bankcorp, Inc., as an Executive Vice President and Chief Community Banking Officer. This transition was promoted as ensuring the community banking ethos continues at an executive level.

Key elements of the immediate post-merger communication plan included:

• Assuring customers that existing branches, websites, and digital banking platforms remain active until the full conversion, expected in early 2026.
• Communicating that the transaction is expected to be immediately accretive to Colony's earnings per share, excluding one-time merger-related expenses.
• Noting that the estimated 5.7% dilution to Colony's tangible book value is expected to be earned back within three years.

TC Bancshares, Inc. (TCBC) - Marketing Mix: Price

Revenue is primarily driven by interest income from the loan portfolio.

Total Interest Income for the TTM period ending June 30, 2025, was $28.43 million.

Pricing is competitive within the regional community bank market.

The definitive merger price was set at $21.25 cash or 1.25 shares of Colony stock per share. This was part of a definitive merger agreement announced on July 23, 2025, valuing the transaction at approximately $86.1 million to $87.6 million.

The stock traded around $20.92 as of November 21, 2025, reflecting the acquisition premium.

The final consideration structure for TC Bancshares, Inc. shareholders involved an election between cash and stock, subject to proration procedures:

• Cash consideration election: $21.25 per share.
• Stock consideration election: 1.25 shares of Colony common stock per share.
• Allocation: Approximately 20% of common stock converted to cash.
• Allocation: Remaining 80% of common stock converted to Colony common stock.

The merger, which completed effective December 1, 2025, created a combined organization with specific financial scale metrics:

Looking at the revenue drivers leading up to the merger close, the interest income components for the TTM period ending June 30, 2025, were:

• Interest Income on Loans: $23.94 million.
• Interest Income on Investments: $4.49 million.
• Total Interest Income: $28.43 million.
• Net Interest Income: $16.06 million.

The pricing strategy for deposits, which directly impacts the cost of funds, involved active management. For instance, the Total Interest Expense for the TTM ending June 30, 2025, was $12.37 million, with Interest Paid on Deposits at $11.84 million. The competitive environment necessitates careful management of the net interest margin, which was 15 basis points higher at 3.88% for the quarter ended June 30, 2025, compared to the trailing quarter.

The stock price movement around the announcement and close reflects the market's valuation of the deal terms. The closing price on November 21, 2025, was $20.92. The merger price of $21.25 cash per share represented a slight premium over this recent trading level.