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TEGNA Inc. (TGNA): PESTLE Analysis [Nov-2025 Updated] |
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TEGNA Inc. (TGNA) Bundle
If you're tracking TEGNA Inc. (TGNA), you know the business is currently defined by two massive, opposing forces: a reliable, growing revenue stream from retransmission consent fees, and a high-stakes regulatory environment that keeps threatening to cap it. The near-term challenge is simple: how do you manage the post-election cash cliff after a 2024 cycle that left a residual political ad tailwind of over $100 million in early 2025? We need to map out the Political, Economic, Sociological, and mandatory Technological shifts-like the costly NextGen TV transition-to see where the real risks and opportunities lie for your investment thesis.
TEGNA Inc. (TGNA) - PESTLE Analysis: Political factors
Failed Standard General Acquisition and the Looming Nexstar Regulatory Hurdle
The political environment for TEGNA is currently defined by the regulatory uncertainty surrounding its proposed acquisition by Nexstar Media Group, not a failed Standard General deal. While the Standard General transaction was blocked by a lack of FCC approval, the current $6.2 billion acquisition agreement with Nexstar, which shareholders approved on November 18, 2025, faces similar political headwinds. The failure of a major deal can defintely leave a company vulnerable to activist shareholders, and the same risk holds if the Nexstar deal collapses due to political or regulatory resistance. The current Board, which saw all its proposals overwhelmingly approved at the May 2025 annual meeting, would face immediate pressure to find a new path to 'unlock value' if the Nexstar bid is blocked.
This is not a clean one-liner, but a huge risk. The entire company's near-term strategy hinges on a political decision.
Federal Communications Commission (FCC) Scrutiny Remains High on Local Media Ownership Rules
The Federal Communications Commission (FCC) is the primary political gatekeeper for TEGNA's future, particularly concerning the national television multiple ownership rule. This rule currently prohibits a single broadcaster from owning stations that collectively reach more than 39% of U.S. households. The proposed Nexstar-TEGNA combination would blow past this cap, resulting in a combined national audience reach of 54.5% of U.S. TV homes, even with the Ultra High Frequency (UHF) discount applied.
Nexstar has formally filed applications with the FCC seeking approval, including a request for a waiver of the 39% cap. The FCC's 2022 Quadrennial Review of media ownership rules is actively seeking public comment on whether to retain, modify, or eliminate this cap, making the regulatory landscape fluid and highly political.
- Current FCC Cap: 39% national audience reach.
- Nexstar/TEGNA Combined Reach: 54.5% of U.S. TV homes.
- Required Action: FCC waiver or rule change is mandatory.
Congressional Interest in Regulating Retransmission Consent Fee Negotiations is a Persistent Threat
The political debate over media consolidation is directly tied to the highly profitable, but politically contentious, retransmission consent fees. These are the fees TEGNA and other broadcasters charge cable and satellite providers (multichannel video programming distributors or MVPDs) to carry their local signals. Congressional interest in regulating these negotiations is a persistent threat to TEGNA's Subscription Revenue, which was $1.456 billion for the full year 2024.
Opponents of consolidation, including rural broadband associations, argue that increased broadcaster size leads to higher fees for consumers. For example, rural MVPDs faced average retransmission consent fee increases of $104,020 in 2024, representing a 33% jump over 2023 levels. Any legislative action to regulate the bargaining standards for retransmission consent could cap TEGNA's largest revenue stream and fundamentally change its business model.
Political Advertising Revenue from the 2024 Election Cycle Provides a Significant, Though Temporary, 2025 Cash Buffer
The 2024 election cycle provided TEGNA with a massive, temporary cash buffer, which is now predictably dropping off in 2025 (an odd-numbered, non-presidential election year). This cyclical revenue provides a short-term financial cushion but also exposes the company to significant volatility. For the full year 2024, TEGNA's political advertising revenue totaled $373.3 million, contributing to a total company revenue of $3,102 million.
This cash infusion helped drive the company's 2024 Adjusted Free Cash Flow to $688 million. However, the political revenue buffer has already started to erode significantly in 2025. This is a classic political cycle risk. Here's the quick math on the expected drop in the second half of 2025:
| Metric | 2024 Full Year | 2025 Q3 (Actual) | Change |
|---|---|---|---|
| Political Advertising Revenue | $373.3 million | $10 million | Down 92% YoY for Q3 |
| Total Company Revenue | $3,102 million | $651 million | Down 19% YoY for Q3 |
The company's Q3 2025 political ad sales of just $10 million represent a 92% decline from the prior year's election cycle, directly illustrating the political factor's impact on quarterly results. This predictable decline is a major headwind for the remainder of the 2025 fiscal year.
TEGNA Inc. (TGNA) - PESTLE Analysis: Economic factors
You're looking at TEGNA Inc.'s economic profile for 2025, and the key takeaway is a clear split: the reliable subscription revenue stream is funding the business while the cyclical advertising side is struggling with a tough macro environment. This dynamic forces management to be defintely aggressive on cost cuts just to maintain margins.
Retransmission consent fees continue as the primary, most reliable revenue stream, showing steady growth.
Retransmission consent fees, or what TEGNA calls Distribution revenue, remain the company's most predictable financial pillar. This revenue comes from cable, satellite, and streaming providers (MVPDs) paying a fee to carry TEGNA's local signals, and the contractual rate increases are strong enough to offset the ongoing decline in pay-TV subscribers.
For the second quarter of 2025, Distribution revenue was $370 million, which was flat year-over-year. This flat performance is actually a positive signal, given the industry-wide subscriber churn, because it confirms the power of the negotiated rate hikes. The company has a significant portion of its subscriber base coming up for renewal, with approximately 45% of traditional MVPD subscribers scheduled for renegotiation in 2025. This sets the stage for the next wave of subscription-based revenue growth.
Core advertising revenue (non-political) is highly sensitive to local and national economic downturns.
The Advertising and Marketing Services (AMS) revenue-which is the non-political core advertising business-is the most volatile part of the economic picture. When the macroeconomic climate tightens, local and national advertisers are the first to pull back their spending, and we saw this play out clearly in the first half of 2025.
In Q2 2025, AMS revenue declined 4% year-over-year to $288 million. This followed a 3% decline in Q1 2025, where AMS revenue was $286 million. The company explicitly attributed this softness to ongoing macroeconomic challenges. The outlook for the third quarter was even more cautious, with total advertising revenue expected to be down in the low double to mid-teens range year-over-year.
Here's the quick math on the core revenue split:
| Revenue Stream (Q2 2025) | Amount | Year-over-Year Change |
|---|---|---|
| Distribution Revenue (Retransmission) | $370 million | Flat (0%) |
| Advertising & Marketing Services (Core Ad) | $288 million | Down 4% |
Inflationary pressure on programming costs and labor expenses is squeezing operating margins.
While management is aggressively cutting costs in its core operations, inflationary pressures on content acquisition are still a major headwind that squeezes the operating margin (Adjusted EBITDA margin). The cost of programming, especially for local sports rights, continues to rise due to competition for desirable content.
The company has successfully managed to reduce its overall Non-GAAP operating expenses by 3% year-over-year in Q2 2025, which totaled $549 million. This was driven by cost-cutting in areas like compensation and outside services. But still, the increase in programming expenses partially offset these savings. The cost-cutting initiative is ambitious:
- Target: Generate $90 million to $100 million in annualized core non-programming savings.
- Progress: Achieved 80% of the target by the end of Q2 2025.
High interest rates make refinancing the company's substantial debt load more expensive.
TEGNA carries a significant debt load, and the sustained high interest rate environment makes refinancing maturities a costly exercise. The company's net leverage ratio was 2.8 times as of Q1 2025. Managing this debt is crucial for cash flow, which is why the company has been proactive in reducing its interest expense.
The full-year 2025 interest expense guidance was actually lowered to a range of $160 million to $165 million. This was a direct result of the partial redemption of $250 million par value of its 4.75% senior notes in July 2025. This move saved some cash, but the core issue remains: any significant future refinancing of its debt will likely occur at a higher rate than historical levels, putting pressure on the bottom line.
The company is projecting a strong combined 2024-2025 Adjusted Free Cash Flow of $900 million to $1.1 billion, but a large portion of that cash is earmarked for debt service and shareholder returns.
TEGNA Inc. (TGNA) - PESTLE Analysis: Social factors
Audience migration to streaming services (Over-The-Top or OTT) is accelerating, especially among younger demographics
You are defintely seeing the structural shift in media consumption play out in TEGNA Inc.'s financials. The move from traditional linear television to Over-The-Top (OTT) streaming is not a future trend; it is the current reality, and it directly impacts the company's distribution revenue. The core challenge is that a large majority of US adults, 83%, now use streaming services, while far fewer, only 36%, still subscribe to cable or satellite TV.
The younger demographic is driving this hard. Gen Z and Millennials account for a massive 65% of overall OTT viewership. This migration is why TEGNA's Distribution revenue was flat at $370 million in the second quarter of 2025, despite contractual rate increases-the subscriber base is shrinking. The average US household now juggles about 5.1 streaming subscriptions. TEGNA's strategic response is clear: they are aggressively expanding their local news to streaming platforms via connected TV apps, which is the right action to follow the audience.
| US Media Consumption Trend (2025) | Metric | Value |
|---|---|---|
| US Adults Using Streaming Services | Percentage | 83% |
| US Adults Subscribing to Cable/Satellite TV | Percentage | 36% |
| Gen Z/Millennial Share of OTT Viewership | Percentage | 65% |
| TEGNA Q2 2025 Distribution Revenue | Amount | $370 million |
Strong, defintely persistent demand for local news coverage, especially severe weather and community events
The good news is that local news remains an essential service, acting as an anchor in a fragmented media landscape. Honestly, when a catastrophic event like the recent flooding in Texas hits, people turn to their local TEGNA station for immediate, life-saving information.
This persistent demand is a core opportunity. TEGNA is capitalizing on it by launching live and on-demand local newscasts from 7 a.m. to 9 a.m. daily in over 50 markets. This unprecedented expansion will add more than 100 hours of new daily programming, reaching over 100 million viewers. Initial testing of this streaming-first approach showed promising results: viewership in some markets increased by nearly 50 percent month-over-month, with even higher spikes during severe weather or breaking news. Local wins, and TEGNA is built to meet that need.
Increased institutional investor focus on Environmental, Social, and Governance (ESG) performance reporting
Institutional investors, like the BlackRock of the world, are increasingly scrutinizing the 'S' (Social) in ESG. For a media company, this means looking beyond carbon footprints and focusing on community impact, ethical journalism, and workforce diversity. While I don't have a specific 2025 ESG Risk Rating score, the market's focus on these factors is undeniable, and TEGNA is actively building a track record to meet this demand.
The company's social performance is highlighted by its journalistic excellence, which is a key ESG factor for media. For example, in August 2025, four TEGNA stations received National Edward R. Murrow Awards, including KING in Seattle, which was recognized for Excellence in Diversity, Equity and Inclusion for its reporting on the Kalispel Indian Tribe. This kind of third-party validation is what institutional investors want to see when assessing social impact.
Need to diversify content and workforce to better reflect the local market demographics they serve
To maintain relevance and audience reach in diverse local markets, TEGNA must ensure its content and newsrooms reflect the communities they serve. This isn't just a social imperative; it's a business one that drives audience engagement and advertising revenue.
The company has set clear goals for its workforce diversity, aiming to increase BIPOC (Black, Indigenous, and People of Color) representation across key areas. Here's the quick math on their targets, which are tied to the aggregate BIPOC diversity of their service communities, estimated at approximately 36%:
- Increase BIPOC representation in content leadership roles by 50%.
- Increase BIPOC representation across all management roles by 50%.
- Diversify content teams (news, digital, marketing) to reflect the local market's aggregate BIPOC diversity of roughly 36%.
Plus, they are diversifying content by securing local team rights across major sports leagues, including the NBA, NHL, WNBA, and MLB, which broadens their appeal to varied local audiences. The June 2025 appointment of new Vice Presidents of content, including a former Univision Local Media executive, further shows the company's commitment to multi-platform, diverse content strategy. [cite: 8 in previous step]
TEGNA Inc. (TGNA) - PESTLE Analysis: Technological factors
Mandatory transition to NextGen TV (ATSC 3.0) requires large, near-term capital expenditure for infrastructure upgrades.
The shift to NextGen TV (ATSC 3.0) is a critical technological mandate that acts as both a massive opportunity and a significant capital drain. This new standard enables a suite of advanced features, from 4K high dynamic range resolution to hyper-localized emergency alerts and, crucially, enhanced targeted advertising. To facilitate this, TEGNA Inc. is required to simulcast its programming in both the old ATSC 1.0 and the new ATSC 3.0 standard, a dual-transmission process that demands substantial infrastructure spending.
While the company does not break out the exact 2025 capital expenditure (CapEx) for ATSC 3.0 alone, the investment is part of a broader capital allocation strategy. Management is 'accelerating our technology roadmap' and is investing for growth. This technological upgrade is a prerequisite for unlocking new revenue streams like non-video data delivery services. The company's disciplined approach to funding this is reflected in its reaffirmed combined 2024-2025 Adjusted Free Cash Flow guidance of $900 million to $1.1 billion, the pool from which these significant expenditures must be drawn.
Growth of Premion, the connected TV (CTV) advertising platform, is the key digital revenue opportunity.
Premion, TEGNA's connected TV (CTV) advertising platform, is the primary vehicle for capturing the high-growth streaming ad market, but its 2025 performance has been mixed. Premion allows local and national advertisers to reach audiences across over 125 branded networks, offering advanced targeting and measurable outcomes.
The platform's revenue growth, however, has been challenged by macroeconomic headwinds and operational issues in 2025. In Q1 2025, Premion's total revenues were described as flat, though local revenues showed growth in the high single to low double digits. The impact of these headwinds became more pronounced later in the year.
Here's the quick math on the Advertising and Marketing Services (AMS) segment, which includes Premion, for the first three quarters of 2025:
| Metric | Q1 2025 | Q2 2025 | Q3 2025 |
|---|---|---|---|
| AMS Revenue | $286 million | $288 million | $273 million |
| Year-over-Year Change | Down 3% | Down 4% | Down 12% |
| Key Driver for Decline | Super Bowl shift, Macroeconomic headwinds | Macroeconomic challenges | Loss of a major reseller, Macroeconomic challenges |
The sharp Q3 2025 decline was specifically attributed to lower Premion-related revenue following the exit of a major exclusive reseller partner, which highlights a key vulnerability in the platform's distribution model. Premion is defintely a growth engine, but it needs a more resilient partner network.
Artificial Intelligence (AI) is being adopted to optimize targeted advertising and streamline news production workflows.
TEGNA is actively deploying Artificial Intelligence (AI) to drive operational efficiency and enhance its advertising capabilities. This is a clear move to reduce core non-programming expenses, with the company on track to achieve $90 million to $100 million in annualized core non-programming savings as it exits 2025.
The AI adoption focuses on two primary areas:
- Advertising Optimization: AI is used to accelerate the pace of TV advertising transformation, particularly in creating and measuring spots more effectively than current technology, and in adapting to new privacy regulations by exploring contextual targeting.
- Production Workflow: The company is using AI-driven production systems, powered by Q ai, to centralize marketing and streamline content creation. This has led to a restructuring of local station operations and, in some cases, job eliminations, which is a direct cost-saving measure but carries a human capital risk.
In the newsroom, AI is being introduced for generating text and images, signaling a strategic shift toward a 'digital first' content creation model, though this also raises concerns about content authenticity among journalists.
Cybersecurity risk is heightened due to the interconnected nature of broadcast and digital IT systems.
The convergence of traditional broadcast infrastructure with digital and connected TV platforms significantly heightens cybersecurity risk. TEGNA's entire operation, from local news production to the delivery of targeted ads via Premion, relies on interconnected IT systems, cloud computing providers, and third-party vendors.
The company explicitly identifies the risk of a third-party vendor system outage, citing a 2024 worldwide outage at a key vendor that temporarily impacted its ability to broadcast new content. To mitigate this, TEGNA's cybersecurity program is governed by the NIST Cybersecurity Framework (National Institute of Standards and Technology), and the company conducts mandatory quarterly training for all employees.
The risk is not theoretical; it is operational. What this estimate hides is the potential for a non-material incident to quickly become material if a breach affects the integrity of news content or the proprietary data used for targeted advertising. The reliance on third parties means TEGNA cannot ensure their security efforts will be successful in all circumstances.
TEGNA Inc. (TGNA) - PESTLE Analysis: Legal factors
Ongoing, costly legal battles over retransmission consent fee contracts with major cable and satellite providers.
The biggest legal and financial headache for TEGNA remains the cyclical, high-stakes negotiation for retransmission consent. These are the fees cable and satellite companies pay TEGNA to carry its local broadcast signals. When these contracts expire, carriage disputes often lead to blackouts and litigation, directly impacting subscriber access and, ultimately, TEGNA's revenue. The legal costs associated with these multi-year contract fights are substantial, covering everything from external counsel fees to lobbying efforts aimed at influencing regulatory oversight.
The core legal risk is the potential for protracted blackouts, which can lead to subscriber churn and pressure on future fee increases. For example, a major dispute can temporarily halt a significant portion of the company's retransmission revenue, which is a critical component of its top line. While specific 2025 legal expenditure figures are often undisclosed, the sheer volume of these disputes across the industry suggests that legal and negotiating costs represent a significant recurring operational expense.
Here's the quick math: retransmission revenue is a major growth driver, but the legal friction is the cost of that growth.
The legal strategy focuses on the following:
- Enforcing contract termination clauses during impasses.
- Defending against claims of bad-faith negotiation.
- Securing injunctions to maintain or restore carriage.
Strict Federal Communications Commission (FCC) rules govern children's programming and content indecency standards.
TEGNA, as a major broadcast station owner, operates under the constant scrutiny of the Federal Communications Commission (FCC). The legal framework here is two-fold: the Children's Television Act (CTA) and general indecency/obscenity standards. The CTA requires broadcasters to air a minimum of three hours per week of educational and informational (E/I) programming for children. Failure to comply can result in fines and, in extreme cases, the non-renewal of a station's license.
Compliance is a defintely ongoing, non-negotiable cost. While the most recent, large-scale FCC fine against TEGNA for these specific content violations is not publicly cited for the 2025 fiscal year, the risk is always present. The legal team must constantly monitor content to prevent violations, especially regarding the 'safe harbor' hours for indecent content. This regulatory burden adds complexity to programming decisions and scheduling.
The table below outlines the key FCC compliance areas and their legal implications:
| FCC Rule Area | Legal Compliance Requirement | Potential Business Impact |
|---|---|---|
| Children's Programming (E/I) | Airing a minimum of 3 hours/week of specified educational content. | Programming cost and potential for FCC fines. |
| Indecency/Obscenity | Avoiding profane or indecent content, especially outside 'safe harbor' hours. | Reputational risk and substantial FCC monetary forfeitures. |
| Equal Employment Opportunity (EEO) | Ensuring non-discriminatory hiring practices and reporting. | Audit risk and potential for discrimination lawsuits. |
Data privacy regulations (like CCPA) impact the collection and use of consumer data for digital advertising.
The shift toward digital advertising and streaming means TEGNA is now heavily exposed to evolving data privacy laws. State-level regulations, particularly the California Consumer Privacy Act (CCPA) and its successor, the California Privacy Rights Act (CPRA), create a complex legal maze for the collection, use, and sale of consumer data. Since TEGNA operates in numerous states, it must adhere to a patchwork of laws, not just the federal ones.
The legal team must ensure that all digital advertising operations, which are a growing revenue stream, are compliant with consumer rights like the 'right to know' and the 'right to opt-out' of data sales. The cost of compliance involves significant investment in legal counsel, technology infrastructure for data mapping, and privacy management software. What this estimate hides is the potential for class-action lawsuits, which carry a much higher financial risk than regulatory fines.
Compliance actions include:
- Updating website privacy policies and disclosures.
- Implementing 'Do Not Sell My Personal Information' links.
- Conducting regular privacy impact assessments.
Intellectual property (IP) disputes over syndicated content licensing remain a regular business cost.
TEGNA's business model relies on licensing a significant amount of syndicated content, from news features to entertainment programs. This creates a constant need for vigilance regarding intellectual property (IP) rights. IP disputes typically revolve around the scope of licensing agreements-specifically, whether the license covers new distribution platforms like streaming or digital archives, or if the content was used beyond the agreed-upon geographic area or time frame.
Licensing fees are a substantial operating expense. When a dispute arises, the legal cost can quickly escalate, leading to potential damages or the need to renegotiate a more expensive licensing deal. This risk is compounded by the fact that the definition of 'broadcast rights' is constantly being challenged in court as media consumption evolves. The legal team's job is to ensure clean title and usage rights for all content, protecting the company from costly infringement claims that could lead to the removal of popular programming.
TEGNA Inc. (TGNA) - PESTLE Analysis: Environmental factors
You are right to focus on the 'E' in ESG for TEGNA Inc. right now. The environmental challenge for a broadcast company isn't smokestacks; it's the massive, distributed energy load of 64 television stations and their associated infrastructure. The key risk in 2025 is less about compliance fines and more about the cost of capital and shareholder activism driven by disclosure gaps. You need to map the energy consumption to the cash flow, plain and simple.
Growing investor and public pressure for comprehensive climate-risk disclosure on broadcast infrastructure.
Investor pressure is forcing TEGNA to formalize its climate-risk reporting. The company's Governance, Public Policy and Corporate Responsibility Committee has explicit oversight of these matters, and the firm is committed to reporting under the SASB Media and Entertainment framework. This framework requires disclosure on energy management and physical risks to infrastructure, which for TEGNA means its network of broadcast towers and satellite uplink facilities across 51 U.S. markets. Physical climate risk is real: a major hurricane or wildfire can take a station offline, directly impacting the $900 million to $1.1 billion Adjusted Free Cash Flow guidance for the 2024/2025 two-year period. You need to see the specific modeling for a high-impact, low-probability event.
Energy consumption of broadcast towers and data centers requires efficiency improvements to meet ESG goals.
The operational footprint of local broadcasting is energy-intensive, covering everything from the 24/7 transmission towers to the data centers supporting their digital and over-the-top (OTT) advertising platform, Premion. To address this, TEGNA has been implementing energy efficiency strategies. Concrete examples include upgrading studio lighting to LEDs and replacing inefficient HVAC systems in their facilities. On the newsgathering side, the introduction of a low-emission hybrid live truck, like the ECO9 in Washington, D.C., which runs on a lithium-ion battery system and supplemental solar panels, shows a clear, albeit localized, commitment to reducing Scope 1 (direct) emissions from their fleet. Still, a company-wide 2025 energy reduction target in kilowatt-hours is defintely the missing piece for a clear valuation model.
Here's the quick math on the scale of the financial opportunity tied to this energy footprint:
| Financial Metric (2025 Fiscal Year) | Amount | Environmental Context |
|---|---|---|
| Adjusted Free Cash Flow Guidance (2024/2025 Two-Year Period) | $900 million to $1.1 billion | Funding source for capital-intensive energy efficiency upgrades (e.g., new transmitters). |
| Estimated 2025 Political Advertising Revenue (Odd Year) | About $55 million | A low-revenue year, increasing the financial pressure to realize cost savings from energy efficiency. |
| Annualized Core Non-Programming Savings Target (by end of 2025) | $90 million to $100 million | Energy cost reductions from tower/data center efficiency are a direct contributor to achieving this target. |
Focus on sustainable supply chain practices for equipment and technology procurement is increasing.
The move toward sustainable supply chain practices is a non-negotiable trend, primarily because this is where a media company's Scope 3 (indirect) emissions live-in the manufacturing of cameras, transmitters, servers, and computers. TEGNA states it considers suppliers' ESG performance in procurement decisions. This matters because the average lifespan of a broadcast transmitter is long, so decisions made today on equipment like new ATSC 3.0 (NextGen TV) transmitters will lock in the energy footprint for the next decade. Procurement needs to prioritize vendors who can prove their equipment has a lower embodied carbon footprint, not just a lower purchase price.
Reporting on Scope 1 and 2 emissions is becoming a standard requirement for large media organizations.
The market expects transparency on direct (Scope 1) and indirect from purchased electricity (Scope 2) emissions. While TEGNA reports under the SASB framework, the lack of a current, easily accessible 2024 or 2025 metric tons of CO2 equivalent (CO2e) figure is a red flag for investors using ESG criteria. Without this baseline, it's impossible to measure the success of their efficiency efforts. The industry standard is to report this data annually, and the pressure will only grow as the SEC finalizes its climate disclosure rules. Your job is to quantify the risk of non-disclosure.
- Quantify the cost of a 10% energy reduction across all 64 stations.
- Model the revenue impact of a 7-day outage at a major-market station due to climate-related weather.
- Identify suppliers for NextGen TV equipment with certified low-carbon manufacturing.
Finance: Draft a 13-week cash view by Friday, explicitly modeling the drop-off in political ad revenue after Q1 2025.
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