Victory Capital Holdings, Inc. (VCTR): ANSOFF MATRIX [Dec-2025 Updated]

You're trying to figure out the real growth playbook for Victory Capital Holdings, Inc. (VCTR) now that the Amundi chapter is fully underway. Honestly, it's about turning recent activity-like converting that $9.3 billion in Q1 gross flows or growing the VictoryShares ETF platform past $14 billion-into sustained net gains, especially since they saw $244 million in net outflows in Q3 2025. I've broken down their next steps into four clear lanes using the Ansoff Matrix, showing exactly how they plan to attack the market, go global, build new products, or even buy into new areas like private credit. Dive in below to see the precise actions for each quadrant, from leveraging the European distribution to launching those new actively managed ETFs.

Victory Capital Holdings, Inc. (VCTR) - Ansoff Matrix: Market Penetration

Market Penetration for Victory Capital Holdings, Inc. (VCTR) centers on maximizing sales within existing client channels and product categories, particularly by converting gross sales into sticky net flows and growing the established ETF business. You're looking at how to get more from the client base you already have access to, so the numbers here reflect current traction and immediate opportunities.

A primary focus is converting the strong top-line activity into better bottom-line results. For the first quarter of 2025, Victory Capital Holdings, Inc. achieved long-term gross flows of $9.3 billion. The immediate action is driving those gross flows through the U.S. intermediary sales channel to convert that activity into higher net flows, especially since the third quarter of 2025 saw long-term net outflows of $244 million. This outflow figure, annualized, represents just 33 basis points of the total AUM at that time.

The VictoryShares ETF platform is a key area for organic growth. As of September 30, 2025, the ETF assets under management (AUM) stood at $13,786 million. The goal is to push this AUM beyond the $14 billion mark through organic growth by the third quarter of 2025. The platform is already showing momentum, having contributed $5.4 billion in positive net flows through the first three quarters of the year.

To address the net outflows and optimize profitability, pricing on core U.S. equity and fixed income products needs careful review. The firm expects the overall fee rate to remain in the 46 to 47 basis point range moving forward, reflecting the current business mix. Stemming the $244 million net outflow seen in Q3 2025 requires ensuring that pricing remains competitive yet profitable across these core offerings.

You can see the key metrics that define the current market position here:

Leveraging investment quality is a direct action for market penetration. Victory Capital Holdings, Inc. has a significant portion of its assets backed by strong third-party validation. Specifically, 64% of its rated AUM in mutual funds and ETFs earned a four- or five-star overall rating from Morningstar as of the third quarter of 2025. This high rating across a diversified set of 56 different products is a powerful tool to win mandates from institutional clients currently served by the intermediary channel.

Furthermore, the integration of the Pioneer Investments franchise, following the acquisition of Amundi US which closed on April 1, 2025, provides immediate access to strategies that can be targeted at institutional clients to capture greater U.S. market share. The firm ended Q3 2025 with Total Client Assets of $313.4 billion. The penetration strategy involves cross-selling these newly integrated institutional-grade strategies across the existing distribution footprint. You should review the current institutional pipeline against the Pioneer strategy offerings.

Key levers for immediate penetration success include:

• Convert $9.3 billion gross flows into net flows.
• Grow ETF AUM past $14 billion organically.
• Use the 64% 4- or 5-star Morningstar rating to win mandates.
• Target institutional clients with Pioneer strategies.
• Optimize pricing to stop $244 million net outflows.

Finance: draft the 13-week cash flow view by Friday, focusing on the impact of flow stabilization on fee revenue projections.

Victory Capital Holdings, Inc. (VCTR) - Ansoff Matrix: Market Development

You're looking at how Victory Capital Holdings, Inc. is pushing its established U.S. investment strategies into new international markets, primarily using the framework of the 15-year distribution agreement with Amundi.

The foundation for this market development hinges on the strategic partnership finalized in April 2025, which includes a 15-year reciprocal distribution agreement with Amundi, making Amundi a strategic shareholder in Victory Capital Holdings, Inc.. This agreement positions Amundi as the distributor for Victory Capital's U.S.-manufactured products outside of the U.S..

The goal is to significantly grow the Non-U.S. client asset base, which stood at $52.160 billion as of September 30, 2025. By October 31, 2025, this figure had already grown to $53.225 billion. This growth is the immediate metric to track against the target of increasing Non-U.S. client assets past the $52.16 billion mark reported at September 30, 2025.

A key action involves preparing the product shelf for European retail sales. This means ensuring core Victory Capital strategies are registered in UCITS (Undertakings for Collective Investment in Transferable Securities) structures. The existing structure already includes non-U.S. domiciled pooled vehicles, which encompasses UCITS, as part of Separate Accounts and Other Pooled Vehicles.

The expansion of the intermediary sales team must now directly capitalize on Amundi's established global footprint, focusing efforts on key non-U.S. regions to drive adoption of these UCITS-registered products. Concurrently, the focus for institutional sales is on deploying existing, proven strategies internationally. Specifically, the Fixed Income AUM strategies, which totaled $79.950 billion as of August 31, 2025, are a primary target for placement with new international institutional clients.

Here's a snapshot of the asset base supporting this international push, using the latest reported figures:

The operational integration of Amundi US onto the Victory Capital platform is expected to yield strategic benefits, including broadening the investment offerings available for international distribution. The success of this market development hinges on the execution of the distribution agreements across these new geographies.

• Targeting Europe and Asia for U.S. strategy distribution.
• Leveraging Amundi's international distribution network.
• Registering core strategies in UCITS structures.
• Focusing sales efforts on existing Fixed Income strategies.
• Tracking Non-U.S. client assets growth beyond $52.16 billion.

Finance: finalize the 2026 budget allocation for international sales team expansion by end of Q4 2025.

Victory Capital Holdings, Inc. (VCTR) - Ansoff Matrix: Product Development

You're looking at how Victory Capital Holdings, Inc. (VCTR) plans to grow by introducing new investment products to its existing client base. This is the Product Development quadrant of the Ansoff Matrix, and the firm has concrete steps underway, especially following the integration of Pioneer Investments.

The expansion of the VictoryShares ETF suite is a clear action point. As of May 31, 2025, the platform stood at 26 ETFs. By November 2025, this had grown further with the launch of two more active ETFs, bringing the total to 27 ETFs. These new additions included the VictoryShares Pioneer Asset-Based Income ETF (ABI), which is the first ETF wrapper for a Pioneer Investments strategy. The ETF platform AUM reached more than $14 billion as of May 31, 2025.

Developing solutions-based products is tied directly to the assets already managed within that segment. As of September 30, 2025, the Solutions AUM stood at $86,963 million, which is the $86.96 billion figure you noted. This segment is key for addressing specific client outcomes using Victory Capital's diversified strategies.

Leveraging the capabilities of the Pioneer Investments team, which was added via the Amundi US acquisition, is focused on bringing differentiated strategies to market. The launch of the actively managed ABI ETF is a direct example, as it targets asset-based income with characteristics similar to private credit, but within a listed ETF structure. Victory Capital Holdings, Inc. reported total client assets of $313.4 billion as of September 30, 2025.

The firm's existing product array already includes Collective Investment Trusts (CITs). The strategic focus here is introducing customized CITs specifically for the U.S. retirement market, which is a high-growth area for asset managers. This builds upon the existing offering of mutual funds, separately managed accounts, and alternative investments.

Converting successful strategies from one wrapper to another is a common path for broader access. Victory Capital already offers strategies across mutual funds, ETFs, separately managed accounts, and private funds. The conversion of successful Separate Account strategies into Mutual Fund or ETF wrappers is a natural extension of this existing product structure, allowing strategies proven in separate accounts to reach the retail market through the growing VictoryShares platform.

Here is a snapshot of the relevant asset base supporting these product development efforts as of late 2025:

The firm's commitment to product innovation is also reflected in its investment performance metrics for its existing strategies:

• Percentage of AUM outperforming benchmarks over 3-year period: 64%
• Percentage of AUM outperforming benchmarks over 10-year period: 77%
• Morningstar four or five-star ratings for rated AUM in mutual funds and ETFs: 64%

The successful integration of Pioneer Investments is expected to continue fueling new product creation, especially in areas bridging public and private markets.

Finance: draft the projected AUM contribution from new ETF launches for Q4 2025 by next Tuesday.

Victory Capital Holdings, Inc. (VCTR) - Ansoff Matrix: Diversification

You're looking at how Victory Capital Holdings, Inc. can push growth beyond its core markets and products, which is the Diversification quadrant of the Ansoff Matrix. This means new markets and new products simultaneously. Given the recent scale achieved, this is where the next big leap in AUM will come from, especially if the $1 trillion AUM goal is still in play.

Pursue strategic acquisitions of firms specializing in private markets or digital assets to accelerate the $1 trillion AUM goal.

The current footprint in Alternatives is relatively small compared to the total asset base, suggesting significant room for acceleration here. As of October 31, 2025, Alternative Investments AUM stood at $2.975 billion. This compares to $3.020 billion as of August 31, 2025, and $2.991 billion as of July 31, 2025. The total Assets Under Management (AUM) for Victory Capital Holdings, Inc. reached $313.0 billion as of October 31, 2025.

Establish a dedicated private equity or venture capital franchise, moving beyond the current $3.02 billion in Alternative Investments AUM.

The baseline for this franchise expansion is the existing Alternative Investments AUM, which was $3.02 billion in August 2025. To show the scale of the overall business this would build upon, Total Client Assets were $315.8 billion at the end of October 2025.

Partner with a FinTech firm to offer a direct-to-consumer digital wealth management platform in a new, non-traditional market.

The existing distribution channels show a clear split: 41% of AUM came from retail and retirement clients, 35% from direct investor clients, and 24% from institutional clients, based on 2024 data, but the current structure is evolving. Following the Amundi transaction, the consolidated fee rate realization was projected to be in the range of 46 to 47 basis points starting in the second quarter of 2025.

Acquire a boutique asset manager in a high-growth emerging market to establish a new geographic and product footprint.

Geographic diversification is already underway, with Non-U.S. Client Assets growing from $52.160 billion in September 2025 to $53.225 billion in October 2025. This represents a portion of the total Client Assets, which stood at $313.4 billion in September 2025.

Develop and distribute a suite of specialized ESG (Environmental, Social, and Governance) products exclusively for non-U.S. markets.

The Solutions asset class, which often houses specialized products, represented $88.725 billion of the Total Client Assets as of October 31, 2025. This compares to $86.963 billion in September 2025.

Here is a look at the asset class breakdown as of the end of October 2025, showing the relative size of the current product mix:

The ETF platform has shown concrete growth, moving from over $13 billion in AUM at the end of Q1 2025 to $14.150 billion by October 31, 2025.

The strategic moves already executed provide a baseline for future diversification efforts:

• Total Client Assets grew from $171.4 billion on March 31, 2025, to $315.8 billion on October 31, 2025.
• The quarterly cash dividend was declared at $0.49 per share.
• The share repurchase authorization was increased to $500 million.
• Total gross flows for Q1 2025 were $9.5 billion.
• Long-term gross flows for Q2 2025 reached $15.4 billion.