Cybin Inc. (CYBN): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizada]

No cenário em rápida evolução da inovação em saúde mental, a Cybin Inc. está na vanguarda da terapia psicodélica transformadora, posicionando -se estrategicamente para revolucionar os paradigmas de tratamento em várias dimensões. Ao mapear meticulosamente sua trajetória de crescimento através da matriz Ansoff, a empresa revela um ambicioso plano para expansão que abrange a penetração do mercado, o desenvolvimento internacional, a pesquisa inovadora de produtos e estratégias de diversificação em negrito. Essa abordagem abrangente não apenas ressalta o compromisso da Cybin em promover soluções de saúde mental, mas também sinaliza um potencial de mudança de paradigma para redefinir intervenções terapêuticas em um ecossistema de saúde cada vez mais complexo.

Cybin Inc. (Cybn) - Anoff Matrix: Penetração de mercado

Expandir os esforços de marketing direcionados a segmentos de pacientes da terapia psicodélica existentes

A Cybin Inc. relatou 3 ensaios clínicos ativos em 2022, com foco em distúrbios de depressão e uso de substâncias. O mercado global de terapêutica psicodélica foi avaliada em US $ 3,1 bilhões em 2022.

Segmento de pacientes	Tamanho de mercado	População -alvo
Depressão resistente ao tratamento	US $ 2,1 bilhões	17,3 milhões de adultos
Distúrbios de uso de substâncias	US $ 1,5 bilhão	20,4 milhões de indivíduos

Aumentar a participação do ensaio clínico e a publicação dos resultados da pesquisa

A Cybin concluiu 2 ensaios clínicos de fase 2 em 2022, com investimento em pesquisa de US $ 12,4 milhões.

• Estudo CYB003 para transtorno depressivo maior
• Estudo CyB004 para transtorno de uso de álcool

Desenvolva parcerias estratégicas com clínicas de saúde mental e centros de tratamento

A Cybin estabeleceu 7 colaborações de pesquisa com instituições acadêmicas em 2022.

Instituição parceira	Foco na pesquisa
Universidade de Toronto	Neuropsicofarmacologia
Universidade da Califórnia	Terapêutica psicodélica

Aprimore o conhecimento da marca por meio de campanhas de marketing digital direcionadas

Despesas de marketing digital em 2022: US $ 2,3 milhões, atingindo aproximadamente 500.000 pacientes em potencial.

Melhorar os programas de educação e extensão do paciente

A Cybin hospedou 12 webinars em 2022, com 25.000 registros totais dos participantes.

Tópico de webinar	Participantes
Terapia psicodélica Overview	8,500
Inovações de tratamento de saúde mental	6,200

Cybin Inc. (Cybn) - Anoff Matrix: Desenvolvimento de Mercado

Explore a expansão internacional em regiões progressivas de terapia psicodélica

A Cybin Inc. identificou os principais mercados internacionais para potencial expansão:

País	Status regulatório	Tamanho potencial de mercado
Canadá	Aprovado para pesquisa	Mercado de saúde mental de US $ 1,2 bilhão
Estados Unidos	Designação de terapia inovadora da FDA	US $ 239,8 bilhões no mercado de saúde mental
Reino Unido	Estrutura emergente de pesquisa psicodélica	US $ 18,5 bilhões no mercado de saúde mental

Atingir novos mercados geográficos com infraestrutura de saúde mental

Mercados direcionados com sistemas de saúde robustos:

• Austrália: US $ 9,1 bilhões no setor de saúde mental
• Alemanha: US $ 26,3 bilhões no mercado de saúde mental
• Holanda: Infraestrutura de Saúde Mental de US $ 4,7 bilhões

Desenvolva acordos de licenciamento com prestadores de serviços de saúde

Potencial de licenciamento atual:

Região	Instituições de Saúde	Alcance potencial
América do Norte	37 instituições de pesquisa	1,2 milhão de pacientes em potencial
Europa	22 redes de saúde mental	750.000 pacientes em potencial

Buscar aprovações regulatórias para protocolos terapêuticos

Status de aprovação regulatória:

• Terapia com psilocibina Cyb003: FDA Fase II ensaios clínicos
• Envios regulatórios atuais: 3 países
• Cronograma de aprovação estimado: 18-24 meses

Envolver -se com instituições de pesquisa internacionais

Colaborações atuais de pesquisa:

Instituição	Foco na pesquisa	Alocação de financiamento
Universidade de Toronto	Tratamento de depressão	Granta de pesquisa de US $ 1,5 milhão
Imperial College London	Neuroplasticidade psicodélica	Estudo colaborativo de US $ 2,3 milhões

Cybin Inc. (Cybn) - Anoff Matrix: Desenvolvimento do Produto

Pipeline de pesquisa antecipada para novos tratamentos de saúde mental baseados em psicodélicos

A Cybin Inc. investiu US $ 8,2 milhões em pesquisa e desenvolvimento para novos tratamentos psicodélicos em 2022. A empresa atualmente possui 4 candidatos a medicamentos primários em vários estágios de desenvolvimento clínico.

Candidato a drogas	Estágio de desenvolvimento	Condição alvo	Custo estimado de desenvolvimento
CYB001	Ensaios clínicos de fase 2	Transtorno depressivo maior	US $ 3,5 milhões
CYB003	Estágio pré -clínico	Transtornos de ansiedade	US $ 1,2 milhão

Desenvolva mecanismos de administração de medicamentos proprietários para compostos psicodélicos existentes

A Cybin apresentou 12 pedidos de patentes relacionados a novas tecnologias de administração de medicamentos. A empresa alocou US $ 2,6 milhões especificamente para pesquisas inovadoras do mecanismo de entrega em 2022.

• Tecnologia de spray sublingual
• Técnicas de nano-encapsulação
• Formulações de liberação controlada

Crie terapias combinadas direcionadas a condições específicas de saúde mental

Orçamento de pesquisa para desenvolvimento de terapia combinada: US $ 1,7 milhão em 2022. Foco atual na integração de compostos psicodélicos com abordagens terapêuticas tradicionais.

Terapia combinada	Compostos envolvidos	Condição alvo
Psilocibina + terapia comportamental cognitiva	Psilocibina sintética, intervenção terapêutica	Depressão resistente ao tratamento

Invista em pesquisas para protocolos de tratamento personalizados

A Cybin comprometeu US $ 1,4 milhão a pesquisas de medicina personalizadas. Orçamento de triagem genética: US $ 650.000 em 2022.

Expandir aplicações terapêuticas de compostos psicodélicos existentes

Despesas totais de pesquisa para expansão de aplicações terapêuticas: US $ 2,3 milhões em 2022. Exploração atual de tratamentos em potencial para 3 condições adicionais de saúde mental.

• Potencial de tratamento com TEPT
• Protocolos de recuperação de dependência
• Gerenciamento de transtornos neurológicos

Cybin Inc. (Cybn) - Anoff Matrix: Diversificação

Explore as aplicações em potencial no tratamento de doenças neurodegenerativas

A Cybin Inc. investiu US $ 3,2 milhões em pesquisa e desenvolvimento para tratamento de doenças neurodegenerativas em 2022. Ensaios clínicos direcionados à doença de Alzheimer e Parkinson focados em compostos de inspiração psicodélica.

Área de pesquisa	Investimento	Condições alvo
Compostos neurológicos	$3,200,000	Alzheimer, Parkinson
Estudos pré -clínicos	$1,750,000	Declínio cognitivo

Desenvolver plataformas de saúde mental digital

A Cybin desenvolveu plataformas terapêuticas digitais com US $ 2,5 milhões em investimentos em tecnologia durante 2022-2023.

• Plataforma de integração de telessaúde
• Ferramentas de avaliação de saúde mental de IA
• Sistemas de rastreamento de terapia digital

Investigue modalidades de tratamento alternativas

A alocação do orçamento de pesquisa para modalidades alternativas de tratamento atingiu US $ 4,1 milhões no ano fiscal de 2022.

Tipo de composto	Orçamento de pesquisa	Estágio de desenvolvimento
Moléculas de inspiração psicodélica	$2,300,000	Ensaios de Fase II
Neuroterapêuticos sintéticos	$1,800,000	Pesquisa pré -clínica

Expanda para os setores de tecnologia da saúde

A Cybin alocou US $ 5,7 milhões para a expansão do setor de tecnologia da saúde em 2022.

• Integração de terapêutica digital
• Tecnologias de monitoramento neurológico
• Plataformas de medicina de precisão

Crie portfólio de investimento estratégico

O portfólio de investimentos estratégicos no valor de US $ 12,6 milhões em todos os domínios emergentes de inovação em saúde mental.

Categoria de investimento	Investimento total	Áreas de foco
Startups de saúde mental	$6,200,000	Saúde Mental Digital
Ventuos de neurotecnologia	$4,500,000	Terapêutica inovadora
Colaborações de pesquisa	$1,900,000	Parcerias acadêmicas

Cybin Inc. (CYBN) - Ansoff Matrix: Market Penetration

You're looking at the immediate path to market for CYB003, which is all about maximizing the penetration of this asset in the intended Major Depressive Disorder (MDD) indication right after regulatory clearance. This isn't about finding new customers; it's about making sure every potential patient who fits the profile can access the treatment through established channels.

Accelerating Clinical Site Activation

The foundation of market penetration is getting the pivotal trials locked down and completed fast. Cybin Inc. is driving the Phase 3 PARADIGM program, which is a multinational effort. Specifically, the APPROACH study is designed to enroll 220 participants across 45 U.S. clinical sites to gather the initial efficacy data. The second study, EMBRACE, is set to enroll 330 participants at approximately 60 clinical sites spanning the United States, the United Kingdom, Europe, and Australia. The combined target enrollment for both APPROACH and EMBRACE is approximately 550 patients. You need to watch the readout for APPROACH, which is expected in 2026, as that is the key catalyst for the next steps.

Establishing Commercial Access Infrastructure

To hit the ground running post-approval, Cybin Inc. has already laid groundwork with clinic networks. The strategic partnership with Osmind is key here, as it allows Cybin Inc. to leverage Osmind's extensive 800-clinic network across the U.S.. This isn't a future plan; this is about mapping out the workflow-pharmacy, fulfillment, patient access, and reimbursement-now, so there's minimal friction when the drug is ready to prescribe.

Regulatory Fast-Tracking

The designation status itself is a major market penetration tool because it compresses the time to market. CYB003 has received FDA Breakthrough Therapy Designation (BTD) for adjunctive MDD treatment. This designation provides tangible benefits that directly impact market entry speed:

• Eligibility for Priority Review and Accelerated Approval.
• Access to Rolling Review for the New Drug Application (NDA).
• More intensive FDA guidance on trial design and manufacturing strategy.

Furthermore, the intellectual property supporting CYB003 has expected exclusivity until at least 2041.

Proving Long-Term Value in EXTEND

Market penetration in a chronic or recurring condition like MDD hinges on durability. The EXTEND study is designed to capture this long-term value by allowing for open-label dosing or re-dosing for non-responders. The data from the Phase 2 study already strongly supports this durability argument, which is critical for securing favorable reimbursement. You should focus on these Phase 2 durability metrics as they set the expectation for what EXTEND will confirm:

Metric	Value (Two 16 mg Doses)	Timeframe
Response Rate	100%	12 Months
Remission Rate	71%	12 Months
Mean Change from Baseline (MADRS)	Approximately -23 points	12 Months

The average baseline MADRS score in that Phase 2 group was approximately 32. Patient rollovers into EXTEND are already happening, which is the direct action to prove this long-term value.

Reimbursement Strategy

Securing favorable coverage in the U.S. and Europe is the final gate for market penetration. While specific coverage amounts aren't public, the company's own financial filings list the 'availability and amount of coverage and reimbursement from healthcare payors' as a key risk factor, meaning it's an active area of focus. The partnership with Osmind specifically includes mapping out the reimbursement journey to reduce friction for clinicians.

For context on the capital supporting this push, Cybin Inc. reported a cash balance of US$83.8 million as of September 30, 2025, following a net loss of US$33.7 million for that quarter. However, after a Registered Direct Offering, the cash position was stated as US$248 million (before adjustments) as of that same date. Finance: draft the Q3 2025 cash burn vs. budget by Tuesday.

Cybin Inc. (CYBN) - Ansoff Matrix: Market Development

You're looking at Cybin Inc. (CYBN) using its recent capital infusion to push its pipeline into new geographic territories, which is the definition of Market Development in the Ansoff Matrix. The goal here is to take existing products, CYB003 and CYB004, and sell them in new markets, which means navigating different regulatory bodies outside the U.S. and Canada.

The financial foundation for this push was solidified on October 31, 2025, with the closing of a registered direct offering that brought in aggregate gross proceeds of US$175,009,911.45. This financing, which followed a June 30, 2025, funding agreement of US$50,000,000 principal amount of convertible debentures, resulted in a pro forma cash position of approximately US$248 million as of September 30, 2025, after accounting for a debt repayment of about US$22.8 million.

Market Development is clearly underway through the multinational structure of the CYB003 Phase 3 PARADIGM program. The EMBRACE study, the second pivotal trial, is set to enroll 330 participants across approximately 60 clinical sites, explicitly including sites in Australia, the United Kingdom, and various European countries like Ireland, Poland, and Greece, in addition to the United States. This expansion into Australia directly addresses the need for initiating regulatory filings in new high-value markets.

The current operational footprint of Cybin Inc. already spans Canada, the United States, the United Kingdom, the Netherlands, and Ireland. The strategy for building real-world data is embedded in the clinical trial expansion, as the EMBRACE study targets countries with progressive regulatory pathways for psychedelics.

Here is a breakdown of the clinical trial expansion supporting this market development:

Program/Study	Indication	Target Enrollment	Key Geographic Sites Confirmed
CYB003 APPROACH (Phase 3)	Major Depressive Disorder (MDD)	220 participants	45 U.S. clinical sites
CYB003 EMBRACE (Phase 3)	Major Depressive Disorder (MDD)	330 participants	U.S., United Kingdom, Australia, Ireland, Poland, Greece
CYB004 (Phase 2)	Generalized Anxiety Disorder (GAD)	36 participants (Enrollment complete)	U.S. (Implied)

The capital raised is intended to progress the CYB003, CYB004, and CYB005 programs, which implicitly includes funding the necessary international regulatory affairs teams to support these new markets. The company's intellectual property position, with over 100 granted patents and over 250 pending applications, is a key asset underpinning the value of these international market entries.

The timeline for key data readouts, which will drive future commercialization in these new markets, includes topline data expected from the CYB004 Phase 2 study in Q1 2026 and from the CYB003 APPROACH study in the fourth quarter of 2026.

Cybin Inc. (CYBN) - Ansoff Matrix: Product Development

You're looking at the core of Cybin Inc.'s near-term value creation, which is all about taking their existing molecules into new clinical and commercial stages. This is where the R&D spend translates into potential market access.

The advancement of the CYB004 program for Generalized Anxiety Disorder (GAD) is a key near-term catalyst. Enrollment in the Phase 2 study is complete, involving 36 participants. You should expect the topline safety and efficacy data readout in Q1 2026. This is important because GAD affects over 300 million people worldwide, with about 6.8 million in the U.S. alone, and critically, about 50% of those patients don't respond to first-line treatments like SSRIs. If the data supports it, the next step is a pivotal Phase 3 trial, building on the strong U.S. composition of matter patent protection expected until at least 2041.

For the lead asset, CYB003 for Major Depressive Disorder (MDD), the focus is squarely on the multinational pivotal Phase 3 PARADIGM program. The first study, APPROACH, is dosing patients, aiming to enroll 220 participants across 45 clinical sites in the U.S.. The second pivotal study, EMBRACE, is slated for initiation in Q4 2025, targeting 330 participants across the U.S., UK, Europe, and Australia. This Phase 3 push is backed by impressive Phase 2 durability data: 100% response rate and 71% remission rate maintained at 12 months following two 16 mg doses.

Cybin Inc. is also building out its second-generation pipeline, which involves investing in the CYB005 program and other 5-HT-receptor focused compounds. They've already secured the first U.S. Composition of Matter patent for the CYB005 phenethylamines program. This pipeline expansion is designed to tap into high unmet need indications affecting over 200M people in the U.S.. To protect this future growth, the intellectual property portfolio is substantial, boasting over 100 granted patents and over 250 pending applications.

To improve patient convenience and market appeal, Cybin Inc. is engineering new drug delivery systems, particularly for CYB003 and the CYB004 program. Internal research has focused on developing more convenient methods like intramuscular (IM) dosing for DMT, as an alternative to the current intravenous (IV) methods. For CYB003, advanced formulation approaches include both oral and intramuscular delivery mechanisms, optimized for clinical and commercial scalability.

The push toward commercialization is being supported by manufacturing optimization. Cybin Inc. has engaged Thermo Fisher Scientific to provide U.S.-based manufacturing for the CYB003 program, covering both the drug substance and drug product capsules for Phase 3 supply and potential commercial scale. This manufacturing is established at Thermo Fisher's sites in Florence, South Carolina, and Cincinnati, Ohio. This operational readiness is happening while the company manages its burn rate; cash totaled US$83.8 million as of September 30, 2025, following a US$175 million registered direct offering closed in October 2025. The net loss for the quarter ending September 30, 2025, was US$33.7 million, with cash-based operating expenses at US$28.5 million for the same period.

Here's a quick look at the pipeline focus areas:

• Advance CYB004 (GAD) Phase 2 to pivotal Phase 3.
• Invest in CYB005 for non-hallucinogenic CNS disorders.
• Develop novel, non-psychedelic-assisted therapies.
• Optimize CYB003 delivery with oral/IM options.
• Leverage Thermo Fisher Scientific for U.S. commercial-scale manufacturing.

The current state of the pipeline assets and their development status looks like this:

Program	Indication	Development Status	Key Data Point
CYB003	MDD (Adjunctive)	Phase 3 (PARADIGM: APPROACH & EMBRACE)	71% remission rate at 12 months (2x 16mg)
CYB004	GAD	Phase 2 Enrollment Complete	Topline data expected Q1 2026
CYB005	CNS Disorders	Preclinical	Secured U.S. Composition of Matter patent

The focus on delivery systems is about making the treatment fit into a provider's workflow, which is just as important as the molecule itself. Intramuscular delivery is being optimized to be more patient-friendly than existing IV methods.

Finance: review Q3 2025 cash runway against US$28.5 million quarterly operating expenses by end of next week.

Cybin Inc. (CYBN) - Ansoff Matrix: Diversification

You're looking at how Cybin Inc. can move beyond its core focus on CYB003 for Major Depressive Disorder (MDD) and CYB004 for Generalized Anxiety Disorder (GAD). The company's financial footing as of late 2025 provides a base for such moves.

Financially, Cybin Inc. reported cash totaling C$135 million as of March 31, 2025. The net loss for that fiscal year was C$113 million, driven by cash-based operating expenses of C$100 million. Cash flows used in operating activities for that year totaled C$101 million.

For the first quarter of fiscal year 2026, cash stood at $118.7 million as of June 30, 2025, with cash-based operating expenses at $23.9 million for the quarter. By the second quarter, cash was reported at US$83.8 million as of September 30, 2025, but a subsequent financing agreement in October 2025 brought the total cash position to US$248 million. The net loss for the second quarter ending September 30, 2025, was US$33.7 million.

Here's a look at the scale of the current pipeline, which informs potential integration or expansion:

• CYB003 Phase 3 APPROACH study enrollment target: 220 participants.
• CYB003 Phase 3 EMBRACE study enrollment target: 330 participants.
• Total PARADIGM Phase 3 enrollment target: approximately 550 patients.
• CYB003 Phase 2 remission rate after two 16 mg doses: 71% at 12 months.
• CYB004 Phase 2 GAD study enrollment completion expected: August 2025.

Regarding the integration of technology, Cybin Inc. already has a commercial preparation partnership with Osmind, which provides access to its 800-clinic network and point-of-care software. This partnership is intended to support the commercial preparation for the clinical-stage pipeline.

For exploring new therapeutic areas beyond core psychiatry, the company's intellectual property portfolio suggests a broader scope. Cybin Inc. holds over 100 granted patents as of August 2025, with over 250 patent applications pending. The company cited an estimated addressable market for indications including depression, anxiety disorders/PTSD, bipolar disorder, substance use/addiction, eating disorders, cluster headaches/migraine, and chronic pain management exceeding >200 million people in the U.S..

Developing a novel, non-tryptamine-based compound for a geographically untapped market like South Korea would be a significant step. The company's existing intellectual property provides exclusivity until 2041 for CYB003 and until 2040 for CYB004.

To generate near-term revenue outside the core pipeline through licensing or acquisition, Cybin Inc. completed the acquisition of Small Pharma Inc. in October 2023. This combination resulted in an intellectual property portfolio with over 30 granted patents and more than 160 patents pending at that time.

Establishing a dedicated 'Wellness' division for non-regulated services would utilize the company's current financial capacity. The cash position following the October 2025 financing was US$248 million.

The financial performance metrics related to the ongoing clinical focus are summarized below:

Metric	Year Ended March 31, 2025	Q1 Ended June 30, 2025	Q2 Ended September 30, 2025
Cash Balance	C$135 million	$118.7 million	US$83.8 million (Pre-Offering)
Net Loss	C$113 million	$24.6 million	US$33.7 million
Cash-Based Operating Expenses	C$100 million	$23.9 million	US$28.5 million
Cash Used in Operating Activities	C$101 million	$29.5 million	US$34.5 million

The operational costs for the core pipeline are substantial, as seen in the quarterly expenses:

• Cash-based operating expenses for Q2 FY2026: US$28.5 million.
• Cash flows used in operating activities for Q2 FY2026: US$34.5 million.
• Cash-based operating expenses for Q1 FY2026: $23.9 million.
• Cash flows used in operating activities for Q1 FY2026: $29.5 million.

Finance: draft 13-week cash view by Friday.