Flowers Foods, Inc. (FLO): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no fascinante World of Flowers Foods, Inc. (FLO), uma potência de padaria que criou magistralmente um modelo de negócios transformando ingredientes simples em um império nacional de pão e pastelaria. Desde os humildes campos de trigo até as prateleiras dos principais varejistas como Walmart e Kroger, esta empresa entrou em conjunto estrategicamente uma complexa rede de parcerias, técnicas inovadoras de produção e diversos fluxos de receita que mantêm milhões de famílias americanas estocadas com delicioso e de alta qualidade assado bens. Descubra as intrincadas camadas da tela de negócios da Flo que o impulsionaram a se tornar uma força dominante na paisagem competitiva de fabricação de alimentos.

Flowers Foods, Inc. (FLO) - Modelo de negócios: Parcerias -chave

Fornecedores de trigo e grãos

A partir de 2023, Flowers Foods originou o trigo de várias regiões agrícolas. Os principais dados de aquisição de trigo incluem:

Categoria de fornecedores	Volume anual (toneladas métricas)	Valor médio do contrato
Cooperativas Agrícolas do Centro -Oeste	275,000	US $ 82,4 milhões
Produtores de trigo do Kansas	185,000	US $ 56,3 milhões
Associações de grãos de Dakota do Norte	95,000	US $ 29,7 milhões

Principais cadeias de supermercados de varejo

A Flowers Foods mantém parcerias críticas com os varejistas nacionais de supermercados:

• Walmart: 1.200 pontos de distribuição
• Kroger: 892 pontos de distribuição
• Albertsons: 672 pontos de distribuição
• Alvo: 413 pontos de distribuição

Parceiros de distribuição e logística

Detalhes da parceria de logística para 2023:

Parceiro de logística	Volume anual de transporte	Valor do contrato
XPO Logistics	42% da distribuição total	US $ 127,6 milhões
J.B. Hunt	28% da distribuição total	US $ 84,3 milhões
Frete ups	18% da distribuição total	US $ 54,9 milhões

Cooperativas agrícolas e agricultores

Parcerias com entidades agrícolas em 2023:

• Parcerias cooperativas totais: 47
• Cobertura geográfica: 12 estados
• Duração média do contrato: 3,5 anos
• Investimento total de parceria agrícola: US $ 213,5 milhões

Fabricantes de embalagens e equipamentos

Dados de parceria de equipamentos e embalagens:

Fabricante	Valor anual da oferta	Tipo de equipamento/embalagem
Corporação aérea selada	US $ 42,7 milhões	Materiais de embalagem
Tetra Pak	US $ 31,5 milhões	Máquinas de embalagem
Grupo GEA	US $ 25,3 milhões	Equipamento de padaria

Flowers Foods, Inc. (FLO) - Modelo de negócios: Atividades -chave

Assar e produzir produtos de padaria

A Flowers Foods opera 47 padarias nos Estados Unidos a partir de 2023. A capacidade de produção anual atinge aproximadamente 2,4 bilhões de unidades de produtos de padaria. As linhas de produtos incluem pão, rolos, tortilhas, lanches e doces.

Locais de padaria	Unidades de produção totais	Categorias de produtos
47 padarias	2,4 bilhões de unidades/ano	7 linhas de produtos principais

Pesquisa e desenvolvimento de produtos

Investimento anual de P&D de US $ 12,3 milhões em 2022. As áreas de foco de desenvolvimento incluem:

• Inovações de produtos conscientes da saúde
• Linhas de produtos sem glúten
• Ofertas de padaria orgânica
• Tecnologias estendidas de validade de validade

Marketing e gerenciamento de marca

Orçamento de marketing de US $ 89,4 milhões em 2022. As principais marcas incluem A própria natureza, o pão assassino de Dave e o pão maravilhoso.

Gasto de marketing	Número de grandes marcas	Alcance do mercado da marca
US $ 89,4 milhões	12 marcas primárias	50 estados dos EUA

Gestão da cadeia de abastecimento

As operações da cadeia de suprimentos envolvem 1.200 fornecedores diretos. Orçamento de aquisição de ingredientes de US $ 637 milhões em 2022.

• Fornecimento de farinha de trigo de 42 fornecedores primários
• Materiais de embalagem de 38 fornecedores
• Protocolos de controle de qualidade de ingredientes

Operações de distribuição e vendas

A rede de distribuição inclui 87 centros de distribuição. Receita de vendas de US $ 4,62 bilhões em 2022.

Centros de distribuição	Receita total de vendas	Canais de vendas
87 centros	US $ 4,62 bilhões	Varejo, atacado, direto

Flowers Foods, Inc. (FLO) - Modelo de negócios: Recursos -chave

Instalações de fabricação

A Flowers Foods opera 47 padarias em 19 estados nos Estados Unidos a partir de 2023. A pegada total da fabricação cobre aproximadamente 10,2 milhões de pés quadrados de espaço de produção.

Tipo de localização	Número de instalações	Área de produção total
Instalações de padaria	47	10,2 milhões de pés quadrados
Centros de distribuição	11	1,5 milhão de pés quadrados

Portfólio de marcas

Grandes marcas de propriedade:

• Natureza é própria
• Pão maravilhoso
• Pão assassino de Dave
• Canyon Bakehouse
• Tastykake

Rede de distribuição

A Flowers Foods atende mais de 65.000 lojas de varejo em todo o país através de sistemas diretos de entrega de lojas e entrega de armazém.

Composição da força de trabalho

Categoria de funcionários	Total de funcionários
Força de trabalho total	20,500
Trabalhadores da produção	14,300
Equipe de distribuição	4,200

Tecnologia e equipamento

Despesas de capital para tecnologia avançada de processamento de alimentos: US $ 125,7 milhões em 2022.

• Linhas de produção de pão automatizadas
• Equipamento avançado de embalagem
• Sistemas de gerenciamento de inventário em tempo real
• Tecnologia de controle de qualidade

Flowers Foods, Inc. (FLO) - Modelo de Negócios: Proposições de Valor

Produtos de padaria fresca de alta qualidade

A Flowers Foods produz aproximadamente 1,5 bilhão de unidades de produtos de padaria anualmente. A empresa opera 47 padarias em 24 estados a partir de 2023. As métricas de qualidade do produto demonstram uma classificação de satisfação do consumidor de 98,5% para itens de padaria fresca.

Categoria de produto	Volume anual de produção	Quota de mercado
Produtos de pão	750 milhões de unidades	22.3%
Produtos de massa	450 milhões de unidades	18.7%
Bolos de lanche	300 milhões de unidades	15.5%

Ampla variedade de opções de pão e pastelaria

A Flowers Foods mantém um portfólio de produtos de mais de 130 itens diferentes de padaria em várias marcas, incluindo a própria Nature's, Wonder e Dave's Killer Bread.

• Marcas de pão: 45 variedades distintas
• Opções de pastelaria: 35 linhas de produtos diferentes
• Pães Especiais: 25 ofertas exclusivas

Escolhas alimentares convenientes e acessíveis

Os preços médios de varejo variam entre US $ 2,49 e US $ 4,99 por produto de padaria. A distribuição cobre mais de 85% dos supermercados dos EUA e mercados de conveniência.

Qualidade e sabor consistentes do produto

As medidas de controle de qualidade incluem:

• 99,2% de classificação de consistência do produto
• Teste semanal de garantia de qualidade
• Certificação de segurança alimentar ISO 22000

Reconhecimento da marca regional e nacional

A Flowers Foods gera US $ 4,6 bilhões em receita anual a partir de 2023. As métricas de reconhecimento de marca indicam 78% de conscientização sobre o consumidor nos mercados nacionais.

Marca	Receita anual	Penetração de mercado
Natureza é própria	US $ 1,2 bilhão	65% de alcance do mercado
Pão maravilhoso	US $ 850 milhões	55% de alcance do mercado
Pão assassino de Dave	US $ 620 milhões	42% de alcance do mercado

Flowers Foods, Inc. (FLO) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento direto do consumidor através do marketing

A Flowers Foods aloca US $ 68,3 milhões para despesas de publicidade e marketing em 2022. A empresa mantém a presença da marca em várias linhas de produtos, incluindo o próprio Wonder Bread, e o Dave's Killer Bread.

Marca	Quota de mercado	Vendas anuais
Natureza é própria	37.5%	US $ 742 milhões
Pão maravilhoso	22.3%	US $ 453 milhões
Pão assassino de Dave	15.6%	US $ 310 milhões

Programas e promoções de fidelidade

A Flowers Foods implementa estratégias de cupom digital e campanhas promocionais direcionadas nos canais de varejo.

• Taxa de resgate de cupom digital: 14,2%
• Desconto promocional médio: 15-20%
• Taxa de retenção de clientes: 68,5%

Feedback do cliente e melhoria do produto

A empresa mantém vários canais de envolvimento do cliente, recebendo aproximadamente 12.500 interações de feedback do consumidor anualmente.

Interação digital e de mídia social

Plataforma	Contagem de seguidores	Taxa de engajamento
Facebook	425,000	3.7%
Instagram	210,000	4.2%
Twitter	85,000	2.9%

Demonstrações de produtos na loja

A Flowers Foods realiza aproximadamente 3.200 eventos de amostragem de produtos na loja anualmente nas principais redes de varejo.

• Taxa média de conversão de eventos: 22,6%
• Locais de amostragem: 1.750 supermercados
• Aumento do teste do produto: 16,3%

Flowers Foods, Inc. (FLO) - Modelo de Negócios: Canais

Redes de varejo de mercearia

Flowers Foods distribui os produtos através das principais redes de supermercados, incluindo:

Varejista	Número de lojas
Walmart	4.742 lojas
Kroger	2.742 lojas
Albertsons	2.276 lojas

Lojas de conveniência

Flowers Foods fornece produtos para redes de lojas de conveniência:

• 7-Eleven: 9.522 lojas
• Círculo K: 7.200 lojas
• Casey's General Stores: 2.138 lojas

Plataformas online de comércio eletrônico

Os canais de vendas digitais incluem:

• Amazon fresco
• Instacart
• Walmart Online Grocery

Distribuidores por atacado

Principais parceiros de distribuição por atacado:

Distribuidor	Receita anual
Sysco Corporation	US $ 68,7 bilhões
US Foods	US $ 28,4 bilhões

Canais digitais diretos ao consumidor

Plataformas de vendas diretas digitais:

• Site da empresa
• Pedidos de aplicativos móveis
• Serviços de assinatura

Flowers Foods, Inc. (FLO) - Modelo de negócios: segmentos de clientes

Consumidores de varejo

A Flowers Foods atende a aproximadamente 87,4 milhões de famílias nos Estados Unidos a partir de 2023. O segmento de consumidores de varejo da empresa gera US $ 4,2 bilhões em vendas anuais por meio de supermercados, supermercados e redes de varejo.

Detalhes do segmento de consumidores de varejo	Métricas
Total de famílias alcançadas	87,4 milhões
Vendas anuais no varejo	US $ 4,2 bilhões
Penetração de mercado	73% dos supermercados dos EUA

Famílias e famílias

Flowers Foods tem como alvo famílias de renda média com linhas de produtos em vários preços.

• Frequência média de compra doméstica: 2,3 vezes por mês
• Demografia-alvo primária: famílias com renda anual entre US $ 50.000 e US $ 120.000
• Consumo de produto doméstico: 3,7 itens de pão/padaria por semana

Compradores de lojas de conveniência

A empresa atende 154.000 lojas de conveniência em todo o país, gerando US $ 612 milhões em vendas anuais de lojas de conveniência.

Segmento de loja de conveniência	Dados
Lojas de conveniência totais servidas	154,000
Vendas anuais da loja de conveniência	US $ 612 milhões

Restaurantes e provedores de serviços de alimentação

A Flowers Foods fornece 87.500 estabelecimentos de serviço de alimentação, gerando US $ 345 milhões em receita anual de serviços de alimentação.

• Total Food Service Estabelecimentos: 87.500
• Receita anual de serviço de alimentação: US $ 345 milhões
• Categorias de produtos: pães, rolos, pães especiais

Consumidores de mercado regional

A Flowers Foods opera em 44 estados com forte presença regional do mercado, particularmente nas regiões sudeste e sudoeste.

Cobertura regional do mercado	Estatística
Total de estados servidos	44
Mercados regionais mais fortes	Sudeste, sudoeste
Participação de mercado regional	38.6%

Flowers Foods, Inc. (FLO) - Modelo de negócios: Estrutura de custos

Aquisição de matéria -prima

Em 2023, a Flowers Foods gastou US $ 1,05 bilhão em custos de ingrediente e embalagem. As principais matérias -primas incluem:

• Farinha de trigo: US $ 412 milhões
• Açúcar: US $ 98 milhões
• Materiais de embalagem: US $ 187 milhões
• Feracho e outros ingredientes: US $ 353 milhões

Categoria de matéria -prima	Custo anual de compras	Porcentagem de gastos totais de matéria -prima
Farinha de trigo	US $ 412 milhões	39.2%
Açúcar	US $ 98 milhões	9.3%
Materiais de embalagem	US $ 187 milhões	17.8%
Outros ingredientes	US $ 353 milhões	33.6%

Despesas de fabricação e produção

Total de despesas de fabricação em 2023: US $ 637 milhões

• Manutenção do equipamento: US $ 89 milhões
• Overhead de fábrica: US $ 214 milhões
• Custos de energia: US $ 76 milhões
• Atualizações de tecnologia de produção: US $ 42 milhões

Distribuição e logística

Custos anuais de distribuição: US $ 412 milhões

Canal de distribuição	Custo anual	Porcentagem de distribuição total
Transporte de caminhão	US $ 276 milhões	67%
Operações de armazém	US $ 89 milhões	21.6%
Manutenção de combustível e veículo	US $ 47 milhões	11.4%

Marketing e publicidade

Despesas de marketing em 2023: US $ 124 milhões

• Marketing Digital: US $ 38 milhões
• Publicidade tradicional: US $ 62 milhões
• Eventos promocionais: US $ 24 milhões

Compensação de trabalho e funcionário

Custos de mão -de -obra total em 2023: US $ 512 milhões

Categoria de funcionários	Remuneração anual	Número de funcionários
Trabalhadores da produção	US $ 287 milhões	6,200
Equipe administrativo	US $ 142 milhões	1,800
Gerenciamento	US $ 83 milhões	450

Flowers Foods, Inc. (FLO) - Modelo de negócios: fluxos de receita

Vendas de produtos de pão e panificação

No ano fiscal de 2022, a Flowers Foods registrou vendas líquidas totais de US $ 4,57 bilhões. As vendas de produtos de pão e padaria representaram a principal fonte de receita.

Categoria de produto	Receita anual
O próprio pão da natureza	US $ 1,2 bilhão
Pão maravilhoso	US $ 680 milhões
Pão assassino de Dave	US $ 425 milhões

Receita regional da marca

A Flowers Foods gera receita significativa através de marcas regionais de pão e padaria nos Estados Unidos.

• Marcas da região sudeste: US $ 1,1 bilhão
• Marcas da região sudoeste: US $ 620 milhões
• Marcas da região da costa oeste: US $ 450 milhões

Receita de distribuição por atacado

A distribuição por atacado contribuiu com aproximadamente US $ 1,3 bilhão em receita para 2022.

Canal por atacado	Receita
Supermercados	US $ 850 milhões
Lojas de conveniência	US $ 280 milhões
Distribuidores de serviço de alimentos	US $ 170 milhões

Manufatura de marca própria

A fabricação de marca própria gerou US $ 520 milhões em receita para 2022.

• Loja de varejo Brand Breads: US $ 380 milhões
• Padrasas de cadeia de restaurantes: US $ 140 milhões

Canais de vendas online e direto

Os canais de vendas diretos, incluindo o comércio eletrônico, foram responsáveis ​​por US $ 95 milhões em 2022.

Canal de vendas on -line	Receita
Vendas diretas no site	US $ 45 milhões
Varejistas on-line de terceiros	US $ 35 milhões
Serviços de assinatura	US $ 15 milhões

Flowers Foods, Inc. (FLO) - Canvas Business Model: Value Propositions

Flowers Foods, Inc. delivers value through a deep-rooted distribution system and a portfolio of recognized brands catering to evolving consumer preferences.

National availability of fresh, high-quality packaged bakery products.

Flowers Foods, Inc. is the second-largest producer and marketer of packaged bakery foods in the U.S.. The company ensures national reach by delivering fresh bakery foods to more than 85% of the U.S. population through its Direct Store Delivery (DSD) network. This operational strength is critical for maintaining product freshness and consistent shelf presence.

Diverse product range covering core, premium, and specialty segments.

The product range spans core offerings to premium and specialty items, a strategy reinforced by acquisitions like Simple Mills, which contributed $61.4 million in net sales in the second quarter of 2025 and $70.7 million in the third quarter of 2025. The Branded Retail segment, which houses these core brands, generated net sales of $826.7 million in the second quarter of 2025.

The company's product portfolio includes:

• - Breads, buns, rolls, snack cakes, and tortillas.
• - Baking mixes, bagels, and English muffins.
• - Snack items like crackers and cookies.

Here's a quick look at the scale of some key branded categories as of late 2025:

Brand/Category Focus	Key Metric/Status	Data Point
Branded Retail Net Sales (Q2 2025)	Reported Revenue	$826.7 million
Dave\'s Killer Bread Space Gains (2025)	Mass Channel Stores	Over 2,000
Simple Mills Acquisition Contribution (Q3 2025)	Net Sales	$70.7 million
Total Employees	Workforce Size	10,200

Better-for-you options like organic, gluten-free, and keto-friendly breads.

Flowers Foods, Inc. actively targets health-conscious shoppers through differentiated offerings. For instance, Nature's Own Keto Hot Dog Buns contain just one net carb per serving. This focus on dietary needs is evident across leading brands:

• - Canyon Bakehouse is the #1 gluten-free bread brand in the U.S..
• - Dave's Killer Bread is the #1 organic bread in the U.S..
• - Dave's Killer Bread saw significant space gains in over 2,000 mass channel stores for 2025.

Consistent supply and shelf-stocking via the DSD model.

The value proposition is heavily reliant on the Direct Store Delivery (DSD) model for fresh bakery foods, which facilitates daily stocking and freshness. The company also maintains a dual distribution capability, using the DSD network for fresh items and delivering fresh and frozen products to customers' warehouses nationwide. Management is proactively working on its DSD distribution model, including changes in California.

Offering trusted, defintely recognizable household brands.

The company leverages a portfolio of established brands that consumers trust. Nature's Own breads and buns are recognized as America's best-selling loaf bread. Other core, recognizable brands include Wonder and Tastykake. The company's overall projected net sales for the 53-week Fiscal 2025 range from $5.254 billion to $5.306 billion.

Flowers Foods, Inc. (FLO) - Canvas Business Model: Customer Relationships

You're looking at how Flowers Foods, Inc. manages its relationships across its vast customer base, which is clearly segmented by the delivery method and account size. The core of their strategy hinges on maintaining freshness and shelf presence for the major grocery players while servicing smaller accounts efficiently.

Dedicated, high-touch sales and service for major retail accounts.

The relationship with large supermarket and mass merchandiser accounts is clearly prioritized, as these channels drive the bulk of the business. For the 52 weeks ending December 31, 2024, the Supermarket / Drug channel accounted for 40% of net sales, and Mass Merchandiser / Discount accounted for another 35%. This means that 75% of the 2024 business came through these two major retail segments. The company emphasizes forging strong relationships built on a century of experience and deep market understanding. The Branded Retail segment represented 64% of 2024 sales by category.

The focus on brand strength supports these high-touch relationships. For instance, in the third quarter of 2024, key brands showed unit growth, with Nature's Own up 2% and Dave's Killer Bread up 4%.

Automated, reliable DSD replenishment to maintain product freshness.

Freshness is maintained through a massive Direct Store Delivery (DSD) network, which is the backbone for getting fresh bakery foods to market. This network of independent distributor partners (IDPs) covers approximately 85% of the U.S. population. Flowers Foods bakeries have sold the majority of these territories to approximately 4,700 IDPs operating across more than 5,800 territories. This system is designed to be reliable, ensuring product is replenished daily on the shelf, which is critical for fresh bread, buns, and rolls.

Mass-market advertising and digital engagement for brand loyalty.

Brand loyalty is supported by marketing efforts, though the level of promotional spending fluctuates with the economic environment. In late 2024, Chairman and CEO Ryals McMullian noted that the company had increased promotional activities, but these investments still fell below pre-pandemic levels. The strategy involves supporting new innovations with marketing to build the consumer base, treating it somewhat like a startup effort for new product lines.

The company's 2025 full-year net sales guidance is set between $5.254 billion and $5.306 billion.

Transactional relationship for smaller convenience and foodservice accounts.

The remaining portion of the business, categorized as Other, is serviced through a different model, which includes foodservice, restaurant, institutional, vending, thrift stores, and contract manufacturing. This segment made up 25% of 2024 sales channels. For the 12 weeks ending October 4, 2025, this Other net sales segment was valued at $413.8 million. The relationship here is more transactional, focusing on optimizing margins, as seen when the company noted that the non-retail business saw significant favorable price/mix in Q3 2025, partially offset by volume declines in vending and foodservice.

Here's a quick look at the channel distribution based on 2024 internal data:

Sales Channel	Percentage of 2024 Net Sales
Supermarket / Drug	40%
Mass Merchandiser / Discount	35%
Other (Foodservice, Vending, etc.)	25%

The company is executing initiatives to optimize network profitability, which includes rationalizing accounts that fail to meet hurdle rates, suggesting a selective approach to these smaller, transactional relationships to focus on margin over pure volume.

Finance: draft 13-week cash view by Friday.

Flowers Foods, Inc. (FLO) - Canvas Business Model: Channels

You're looking at how Flowers Foods, Inc. gets its products-from Nature's Own bread to Tastykake snack cakes-into the hands of consumers. It's a massive logistical undertaking, defintely not a simple drop-ship operation.

Direct Store Delivery (DSD) network for most retail sales.

Flowers Foods relies heavily on its DSD system for fresh products. This network of independent distributor partners is set up to reach approximately 85% of the U.S. population. That's how they keep those fresh loaves stocked daily on the shelves.

Warehouse distribution for certain products and customers.

The model shifts for items with longer shelf lives. Frozen bakery items and many snack cakes move through a warehouse distribution system directly to customers' warehouses nationwide. This is a key difference in how they manage inventory flow for non-perishables versus fresh bread.

The company's primary retail outlets are grouped into distinct channel buckets, based on the latest available internal data from the end of fiscal year 2024, which informs the current strategy:

Sales Channel (FY 2024 Internal Data)	Percentage of Net Sales
Supermarket / Drug	40%
Mass Merchandiser / Discount	35%
Other (Includes Foodservice, etc.)	25%

Mass merchandisers and supermarkets (primary retail channel).

This combined segment, representing 75% of the 2024 sales channels, is the core revenue driver. For the twelve weeks ended July 12, 2025 (Q2 2025), the single largest customer, Walmart/Sam's Club, accounted for 21.9% of total net sales. The Branded Retail segment overall generated $826.7 million in net sales for the second quarter of 2025 and $812.8 million for the third quarter of 2025. That's a lot of bread moving through these big-box and grocery doors.

Convenience stores and dollar stores.

These outlets are generally captured within the 'Other' bucket of the channel breakdown, or they fall under the broader Mass Merchandiser/Discount category depending on the specific store format. The company is focused on driving growth through differentiated offerings, which would include placement in these high-frequency, smaller-format locations.

Foodservice and institutional outlets.

These sales are part of the 'Other' channel component, which made up 25% of the 2024 sales channels. For the third quarter of 2025, the 'Other net sales' category was $413.8 million, showing a 3.8% decrease compared to the prior year period. This segment covers restaurants, institutional buyers, and vending operations.

• Fresh bakery foods reach over 85% of the U.S. population via DSD.
• The combined Supermarket/Drug and Mass Merchandiser channels represented 75% of 2024 sales channels.
• Q3 2025 Net Sales totaled $1.227 billion.
• The Simple Mills acquisition contributed $70.7 million to Q3 2025 net sales.

Finance: draft 13-week cash view by Friday.

Flowers Foods, Inc. (FLO) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Flowers Foods, Inc. (FLO) as we move through late 2025. Honestly, the customer base is broad, reflecting their position as the second-largest producer and marketer of packaged bakery foods in the U.S.. Their total trailing twelve-month revenue as of September 30, 2025, stood at $5.13B.

The primary customer base is definitely the mass-market retail consumer across the United States. This is the end-user buying Nature's Own, Wonder, or Tastykake off the shelf. The company's distribution network is extensive, reaching approximately 85% of the U.S. population through independent distributor partners for most products. For the 53-week Fiscal Year 2025, Flowers Foods expects net sales in the range of $5.254 billion to $5.306 billion.

The next layer of customer segments involves the large national and regional grocery chains and mass merchants-these are the entities that stock the shelves. These retail partners drive the bulk of the revenue. For context, looking at the 2024 snapshot, sales channels broke down like this:

Sales Channel Category	2024 Percentage of Sales
Supermarket / Drug	40%
Mass Merchandiser / Discount	35%
Other (includes foodservice, etc.)	25%

To be fair, the Branded Retail segment, which captures these channels, was strong in Q2 2025, rising to 67% of net sales, up from 64% the year prior. Specifically, Walmart/Sam's Club remains a crucial single customer, accounting for 21.9% of net sales for the twelve weeks ended July 12, 2025.

We also see a growing segment of health-conscious consumers seeking premium, organic, or specialty bakery items. This group is key to the company's portfolio transformation strategy. The focus here is on differentiated offerings that command better pricing. You can see this trend in the performance of specific categories:

• Organic sales saw a 3% rise in Q2 2025.
• Keto product volumes increased by 4% in Q2 2025.
• The Simple Mills acquisition, which targets natural snacking, contributed $70.7 million in net sales in Q3 2025.

This focus on better-for-you products is helping offset softness in traditional loaf sales, which saw volumes decline by 6% in the traditional bread segment during Q2 2025.

Finally, Flowers Foods serves foodservice operators, which fall under the broader 'Other' sales category that made up 25% of sales in 2024. For the third quarter of 2025, the 'Other' net sales category was $413.8 million. Management noted that the price/mix for the foodservice business improved due to portfolio optimization strategies in Q2 2025. This segment includes restaurants, schools, and hospitals, though the exact split isn't public, it's a definite customer base that buys buns, rolls, and other items.

Finance: draft 13-week cash view by Friday.

Flowers Foods, Inc. (FLO) - Canvas Business Model: Cost Structure

You're looking at the major expenses that keep the production and distribution engine of Flowers Foods, Inc. running, especially as they integrate the Simple Mills business. The cost structure is heavily weighted toward getting raw materials and labor into the final product, followed closely by the costs of getting those products onto shelves.

The largest component, the cost of goods sold (COGS), which covers materials, labor, and production overhead excluding depreciation, is substantial. For the first quarter of 2025, this was reported at $778.3 million. This figure reflects the ongoing pressure from input costs, even with some moderating ingredient costs noted in the first quarter.

Selling, Distribution, and Administrative (SD&A) expenses represent another massive outlay. In Q1 2025, these expenses totaled $633.5 million. This category includes everything from sales team compensation and vehicle fleet costs to general corporate overhead. You'll note that in Q1 2025, SD&A as a percentage of sales actually increased year-over-year, driven by higher workforce-related costs and acquisition-related expenses.

Here's a look at the key cost line items, blending the actual Q1 2025 performance with the latest full-year guidance you should be tracking for the remainder of 2025:

Cost Category	Latest Reported Figure/Range	Period/Context
Cost of Goods Sold (Materials, Labor, Production excl. D&A)	$778.3 million	Q1 2025
Selling, Distribution, and Administrative (SD&A) Expenses	$633.5 million	Q1 2025
Depreciation and Amortization (D&A)	$168 million to $172 million	2025 Guidance
Capital Expenditures (CapEx)	$120 million to $130 million	2025 Guidance
Net Interest Expense (Full Year Estimate)	$58 million to $62 million	2025 Guidance (Narrowed)

When you dig into the quarterly activity, you see the immediate impact of fixed costs. For instance, D&A in the first quarter of 2025 was reported at $49.3 million. That's a fixed charge that moves through the P&L regardless of sales volume, so it puts immediate pressure on margins when volumes soften.

The debt load is a clear cost driver, especially following the Simple Mills deal. Net interest expense in Q1 2025 was up significantly year-over-year by $8.4 million, directly tied to funding that acquisition. The full-year interest expense guidance has been narrowed to a range of $58 million to $62 million, which you must factor into your valuation models.

Investment in the future, represented by capital expenditures, is also a key cost area. The 2025 guidance for CapEx is set between $120 million and $130 million. This spending supports both maintaining the existing bakery footprint and investing in technology, like the enterprise resource planning system upgrade, which is a distinct, smaller line item within that total CapEx budget.

You should keep an eye on how these costs are trending relative to sales, as management is actively managing the mix:

• Materials, supplies, labor, and other production costs (excl. D&A) were 50.1% of Q1 2025 net sales.
• SD&A expenses were 40.8% of Q1 2025 net sales.
• The Q1 2025 D&A expense represented 3.2% of net sales.
• The Simple Mills acquisition contributed to higher SD&A due to $13.8 million in acquisition-related costs in Q1 2025.

Finance: draft 13-week cash view by Friday.

Flowers Foods, Inc. (FLO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Flowers Foods, Inc. brings in cash, which is really about where their baked goods and snacks end up. It's a mix of big-box retail, specialized stores, and food service channels, all centered around their established and acquired brands.

The revenue streams are clearly segmented by channel, showing a strong reliance on the traditional grocery aisle but with significant growth coming from strategic acquisitions in the premium space. Here's the quick math on the Q3 2025 performance, which helps frame the full-year outlook:

Revenue Component	Q3 2025 Amount	Year-over-Year Change
Branded Retail Net Sales	$812.8 million	Increased 6.9%
Other Net Sales (store-branded retail, foodservice)	$413.8 million	Decreased 3.8%
Total Net Sales (Q3 2025)	$1.227 billion	Increased 3.0%

For the entire 53-week Fiscal 2025, Flowers Foods, Inc. narrowed its expectation for total top-line performance. They now project total net sales to land between $5.254 billion and $5.306 billion, which represents growth of 2.9% to 4.0% compared to the prior year.

Revenue from premium and specialty brands is a key driver, particularly following the acquisition of Simple Mills. This focus on differentiated offerings is central to their strategy to offset softness in the core bread category. You can see the impact of this focus in the portfolio mix:

• Revenue from the Simple Mills acquisition contributed $70.7 million to net sales in the third quarter of 2025.
• In the second quarter of 2025, sales of higher-margin branded retail products reached 67% of net sales, up from 64% the year prior.
• The expansion of Dave's Killer Bread into the snacking category is an example of targeting growth in adjacencies aligned with consumer demand for better-for-you options.
• The company is actively investing in innovation around brands like Dave's Killer Bread and Nature's Own Keto to capture demand for differentiated products.

It's important to note the split within the Branded Retail segment itself. While the segment grew, the growth was heavily influenced by the acquisition, as organic performance faced headwinds. For instance, in Q3 2025, Branded Retail net sales growth of 6.9% included a 9.3% contribution from the Simple Mills acquisition, which partially offset a 1.3% decrease in volume and a 1.1% decline in pricing/mix within that segment.

The Other Net Sales stream, which covers store-branded retail and foodservice, saw a decrease of 3.8% in Q3 2025, landing at $413.8 million. This decline was due to unfavorable price/mix, even though volume for non-retail items actually increased by 0.3%.

Finance: review the Q4 2025 sales forecast against the current run-rate by next Tuesday.