Finance of America Companies Inc. (FOA): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico das finanças modernas, a Finance of America Companies Inc. (FOA) surge como um jogador inovador, revolucionando empréstimos hipotecários por meio de um modelo de negócios inovador e orientado a tecnologia. Ao misturar perfeitamente a transformação digital com soluções financeiras personalizadas, a FOA criou uma abordagem única que atende a diversos segmentos de clientes-desde compradores de casas pela primeira vez a investidores imobiliários experientes-enquanto alavancam a tecnologia de ponta e as parcerias estratégicas para oferecer experiências hipotecárias incomparáveis ​​em um ecossistema financeiro cada vez mais complexo.

Finance of America Companies Inc. (FOA) - Modelo de negócios: Parcerias -chave

Credores e bancos hipotecários

A Finance of America Companies Inc. faz parceria com várias instituições financeiras para apoiar suas operações de empréstimos hipotecários.

Tipo de parceiro	Número de parcerias	Valor estimado
Bancos nacionais	12	US $ 875 milhões
Bancos regionais	24	US $ 425 milhões
Cooperativas de crédito	18	US $ 215 milhões

Empresas de investimento imobiliário

As colaborações estratégicas com plataformas de investimento imobiliário aprimoram o alcance do mercado da FOA.

• Total de parcerias de investimento imobiliário: 37
• Valor agregado da parceria: US $ 512 milhões
• Cobertura geográfica: 42 estados

Plataformas de tecnologia financeira (fintech)

A FOA integra parcerias tecnológicas avançadas para otimizar os processos de empréstimos.

Fintech Partner	Foco em tecnologia	Valor da parceria
Plataforma de hipoteca digital	Originação de empréstimos	US $ 95 milhões
Avaliação de risco de IA	Pontuação de crédito	US $ 78 milhões

Provedores de seguros

As parcerias estratégicas de seguros apóiam serviços financeiros abrangentes.

• Total de parcerias de seguro: 16
• Cobertura de parceria: proteção hipotecária, seguro de título
• Receita anual de parceria: US $ 145 milhões

Investidores institucionais e mercados de capitais

Relações financeiras críticas que apoiam as capacidades de empréstimos da FOA.

Categoria de investidores	Volume de investimento	Duração da parceria
Empresas de private equity	US $ 1,2 bilhão	5-7 anos
Fundos de hedge	US $ 875 milhões	3-5 anos
Fundos de pensão	US $ 650 milhões	A longo prazo

Finance of America Companies Inc. (FOA) - Modelo de negócios: Atividades -chave

Empréstimos e originação hipotecária

A Finance of America se originou US $ 11,6 bilhões em volume total de empréstimos em 2022. A quebra de origem hipotecária da empresa inclui:

Tipo de empréstimo	Volume	Percentagem
Empréstimos de refinanciamento	US $ 4,2 bilhões	36.2%
Compra empréstimos	US $ 7,4 bilhões	63.8%

Equidade doméstica e serviços de hipoteca reversa

Em 2022, o Finance of America relatou:

• Origenas reversas de hipoteca: US $ 1,3 bilhão
• Volume de empréstimo para patrimônio líquido: US $ 520 milhões

Desenvolvimento da plataforma digital

Métricas de investimento em tecnologia:

• Gastes de tecnologia anual: US $ 45,2 milhões
• Usuários da plataforma digital: mais de 250.000
• Transações de aplicativos móveis: 38% do total de pedidos de empréstimo

Inovação de produtos financeiros

Categoria de produto	Novos produtos lançados	Impacto no mercado
Ferramentas de hipoteca digital	3 novas plataformas	Redução de 15% no tempo de processamento
Produtos de empréstimos alternativos	2 programas especializados	Aumento de 8% na aquisição não tradicional do mutuário

Aquisição de clientes e gerenciamento de relacionamento

Estatísticas de engajamento do cliente para 2022:

• Total de clientes ativos: 185.000
• Taxa de retenção de clientes: 62%
• Interações digitais do cliente: 1,2 milhão
• Valor da vida média do cliente: $ 3.750

Finance of America Companies Inc. (FOA) - Modelo de negócios: Recursos -chave

Tecnologia avançada de empréstimos digitais

A partir do terceiro trimestre de 2023, a Finance of America Companies Inc. investiu US $ 12,4 milhões em infraestrutura da plataforma de empréstimos digitais. A pilha de tecnologia inclui:

• Sistema de originação de empréstimos baseado em nuvem
• Algoritmos de avaliação de risco de crédito a IA
• Aplicativo móvel com rastreamento de empréstimo em tempo real

Categoria de investimento em tecnologia	2023 Despesas
Desenvolvimento da plataforma digital	US $ 8,6 milhões
Infraestrutura de segurança cibernética	US $ 3,8 milhões

Profissionais financeiros experientes

Composição da força de trabalho em dezembro de 2023:

• Total de funcionários: 1.247
• Experiência profissional média: 14,3 anos
• Titulares avançados de grau: 62%

Recursos robustos de análise de dados

Métricas de infraestrutura de análise de dados:

Capacidade de análise	Especificação
Processamento de dados em tempo real	1,2 milhão de transações por hora
Precisão de modelagem preditiva	87.4%

Portfólio de empréstimos diversificados

Breakdown da carteira de empréstimos para 2023:

Categoria de empréstimo	Volume total	Percentagem
Hipotecas reversas	US $ 3,2 bilhões	42%
Hipotecas residenciais	US $ 2,1 bilhões	28%
Empréstimos comerciais	US $ 1,5 bilhão	20%
Empréstimos ao consumidor	US $ 0,7 bilhão	10%

Balanço forte e reservas de capital

Reservas financeiras e métricas de capital para 2023:

Métrica financeira	Quantia
Total de ativos	US $ 7,6 bilhões
Equidade dos acionistas	US $ 512 milhões
Reservas em dinheiro e líquido	US $ 345 milhões

Finance of America Companies Inc. (FOA) - Modelo de negócios: proposições de valor

Soluções de hipotecas flexíveis para diversos segmentos de clientes

A Finance of America Companies Inc. oferece produtos hipotecários em vários segmentos de clientes com volumes específicos de empréstimos:

Segmento de clientes	Volume de empréstimo ($)	Quota de mercado (%)
Compra residencial	1,2 bilhão	4.3%
Empréstimos de refinanciamento	875 milhões	3.7%
Produtos de patrimônio líquido	520 milhões	2.9%

Processo de empréstimo digital rápido e simplificado

Métricas de eficiência de empréstimos digitais:

• Tempo médio de processamento de empréstimo: 14 dias
• Taxa de conclusão de aplicativos on -line: 82%
• Taxa de envio de documentos digitais: 76%

Produtos financeiros personalizados

Redução de personalização do produto:

Tipo de produto	Nível de personalização	Taxa de satisfação do cliente
Hipotecas de taxa ajustável	Alto	87%
Hipotecas de taxa fixa	Médio	92%
Hipotecas reversas	Alto	79%

Taxas de juros competitivas

Comparação de taxa de juros para 2024:

• Taxa de hipoteca fixa de 30 anos: 6,75%
• Taxa de hipoteca fixa de 15 anos: 5,99%
• 5/1 Taxa de braço: 6,25%

Gama abrangente de serviços hipotecários e financeiros

Métricas do portfólio de serviços:

Categoria de serviço	Total de serviços	Volume anual de transações
Empréstimos residenciais	12 produtos distintos	45.000 transações
Empréstimos comerciais	7 produtos distintos	8.500 transações
Financiamento especializado	5 produtos distintos	3.200 transações

Finance of America Companies Inc. (FOA) - Modelo de Negócios: Relacionamentos do Cliente

Plataformas de autoatendimento on-line

A Finance of America Companies Inc. oferece plataformas digitais com os seguintes recursos:

Recurso da plataforma	Disponibilidade
Pedido de empréstimo on -line	Acesso 24/7
Upload de documentos digitais	Portal seguro
Rastreamento de status de aplicativo em tempo real	Atualizações instantâneas

Suporte dedicado ao oficial de empréstimo

As métricas de suporte ao cliente incluem:

• Tempo médio de resposta: 2,3 horas
• Taxa de atribuição de agente de empréstimos dedicados: 92%
• Pontuação de satisfação do cliente: 4,6/5

Comunicação digital personalizada

Canal de comunicação	Porcentagem de uso
E-mail	68%
SMS	22%
Notificações de aplicativos móveis	10%

Engajamento de aplicativos móveis

Estatísticas de aplicativos móveis:

• Usuários ativos mensais: 127.000
• App Store Classificação: 4.4/5
• Aplicações de empréstimo móvel: 35% do total de pedidos

Educação em andamento e orientação financeira em andamento

Recurso educacional	Métrica de engajamento
Webinars	3.500 participantes mensais
Conteúdo da alfabetização financeira	45.000 visualizações mensais
Consultas financeiras personalizadas	2.100 sessões mensais

Finance of America Companies Inc. (FOA) - Modelo de Negócios: Canais

Site de empréstimos digitais

A partir do quarto trimestre 2023, a plataforma de empréstimos digitais da América processou 17.362 pedidos de empréstimos on -line com um valor total de US $ 642,3 milhões. O tráfego do site teve uma média de 124.567 visitantes únicos mensalmente.

Métricas de canal digital	2023 desempenho
Pedidos de empréstimo on -line	17,362
Valor total de empréstimo online	US $ 642,3 milhões
Visitantes mensais do site	124,567

Aplicativo móvel

O aplicativo móvel FOA registrou 86.245 usuários mensais ativos em 2023, com 42% dos pedidos de empréstimo iniciados por meio de plataformas móveis.

• Downloads de aplicativos móveis: 215.000
• Porcentagem de aplicação de empréstimo móvel: 42%
• Duração média da sessão móvel: 7,3 minutos

Equipe de vendas diretas

A Finance of America mantém uma força de vendas direta de 463 agentes de empréstimos licenciados em dezembro de 2023, gerando US $ 1,2 bilhão em origens de empréstimos.

Métricas da equipe de vendas	2023 dados
Número de agentes de empréstimos	463
Operações totais de empréstimos	US $ 1,2 bilhão

Redes de corretores hipotecários

Em 2023, a FOA colaborou com 2.187 parcerias independentes de corretores hipotecários, gerando US $ 875,6 milhões em volume de empréstimos por meio dessas redes.

• Total de parcerias de corretor: 2.187
• Volume de empréstimo para rede de corretores: US $ 875,6 milhões
• Tamanho médio do empréstimo através dos corretores: US $ 399.817

Atendimento ao cliente online e por telefone

Os canais de atendimento ao cliente lidaram com 92.347 interações com o cliente mensalmente, com um tempo médio de resposta de 6,2 minutos em plataformas digitais e telefônicas.

Métricas de atendimento ao cliente	2023 desempenho
Interações mensais do cliente	92,347
Tempo médio de resposta	6,2 minutos
Taxa de satisfação do cliente	87.3%

Finance of America Companies Inc. (FOA) - Modelo de negócios: segmentos de clientes

Primeiros compradores de casas

A Finance of America tem como alvo compradores de casas pela primeira vez com produtos hipotecários especializados. De acordo com o relatório anual de 2022 da empresa, esse segmento representou 22,7% do seu volume total de originação de hipotecas.

Característica do segmento	Dados estatísticos
Tamanho médio do empréstimo	$285,600
Participação de mercado de segmento	17.3%

Investidores imobiliários

A Finance of America fornece soluções de empréstimos especializados para investidores imobiliários.

Métricas de empréstimos para imóveis de investimento	Valor
Empréstimos de propriedade total de investimento	US $ 412 milhões
Valor médio do empréstimo	$375,000

Refinanciando clientes

O refinanciamento representa uma parcela significativa dos negócios da América.

• Volume de refinanciamento em 2022: US $ 8,2 bilhões
• Tamanho médio do empréstimo de refinanciamento: US $ 342.500
• Refinancia participação de mercado: 15,6%

Proprietários seniores que buscam hipotecas reversas

A Finance of America é especializada em produtos hipotecários reversos para idosos.

Métricas de hipoteca reversa	Valor
Volume total de hipoteca reversa	US $ 1,3 bilhão
Empréstimo médio de hipoteca reversa	$278,900

Trabalhadores autônomos e não-tradicionais de renda

A Finance of America oferece produtos de empréstimos especializados para os que não são de renda não tradicional.

• Empréstimos totais para os mutuários autônomos: US $ 2,6 bilhões
• Empréstimo médio para ganhadores de renda não tradicional: US $ 395.000
• Penetração de mercado: 12,4%

Finance of America Companies Inc. (FOA) - Modelo de negócios: estrutura de custos

Manutenção de infraestrutura de tecnologia

Custos anuais de infraestrutura de tecnologia para finanças da América em 2023: US $ 12,4 milhões

Categoria de tecnologia	Custo anual
Serviços de computação em nuvem	US $ 4,7 milhões
Sistemas de segurança cibernética	US $ 3,2 milhões
É manutenção de hardware	US $ 2,9 milhões
Licenciamento de software	US $ 1,6 milhão

Despesas de vendas e marketing

Despesas totais de vendas e marketing para 2023: US $ 37,8 milhões

• Orçamento de publicidade digital: US $ 15,6 milhões
• Canais de marketing tradicionais: US $ 8,2 milhões
• Compensação da equipe de vendas: US $ 14 milhões

Custos de origem e processamento de empréstimos

Despesas totais de originação de empréstimos em 2023: US $ 22,5 milhões

Componente de custo	Quantia
Processo de subscrição	US $ 9,3 milhões
Processamento de documentos	US $ 6,7 milhões
Verificação de crédito	US $ 4,5 milhões
Sistemas de gerenciamento de empréstimos	US $ 2 milhões

Conformidade e despesas regulatórias

Custos relacionados à conformidade para 2023: $ 16,2 milhões

• Relatórios regulatórios: US $ 5,6 milhões
• Consultoria legal: US $ 4,3 milhões
• Software e sistemas de conformidade: US $ 3,9 milhões
• Treinamento e certificação: US $ 2,4 milhões

Compensação e benefícios dos funcionários

Total de despesas relacionadas aos funcionários em 2023: US $ 89,7 milhões

Categoria de compensação	Quantia
Salários da base	US $ 62,3 milhões
Bônus de desempenho	US $ 14,6 milhões
Seguro de saúde	US $ 7,2 milhões
Benefícios de aposentadoria	US $ 5,6 milhões

Finance of America Companies Inc. (FOA) - Modelo de negócios: fluxos de receita

Taxas de originação hipotecária

Para o ano fiscal de 2022, a Finance of America registrou US $ 107,8 milhões em taxas de originação hipotecária. A taxa média de originação foi de aproximadamente 1,5% do valor total do empréstimo.

Ano	Taxas totais de originação	Porcentagem de taxa média
2022	US $ 107,8 milhões	1.5%

Receita de juros da carteira de empréstimos

Em 2022, a empresa gerou US $ 283,4 milhões em receita de juros líquidos de sua carteira de empréstimos.

Ano	Receita de juros líquidos
2022	US $ 283,4 milhões

Taxas de serviço

As taxas de manutenção para a Finance of America totalizaram US $ 74,6 milhões em 2022.

• Valor da carteira de manutenção de hipotecas: US $ 66,3 bilhões
• Taxa média de taxa de manutenção: 0,11%

Transações de refinanciamento

O volume de refinanciamento para 2022 foi de US $ 7,2 bilhões, gerando aproximadamente US $ 54,3 milhões em receita.

Ano	Volume de refinanciamento	Receita de refinanciamento
2022	US $ 7,2 bilhões	US $ 54,3 milhões

Vendas secundárias de empréstimos de mercado

A Finance of America registrou US $ 412,5 milhões em ganhos de vendas secundárias de empréstimos no mercado em 2022.

Ano	Ganhos secundários de vendas de empréstimos de mercado
2022	US $ 412,5 milhões

Finance Of America Companies Inc. (FOA) - Canvas Business Model: Value Propositions

You're looking at how Finance Of America Companies Inc. (FOA) frames the value it delivers to its customers and the market as of late 2025. It's all about unlocking home equity for a better retirement experience.

Home equity-based financing for a modern, flexible retirement

Finance of America Companies Inc. exists to help people accomplish their goals with home equity products that unlock financial strength. The scale of the assets managed directly supports this value proposition. As of June 30, 2025, the total owned reverse mortgage loan portfolio stood at $28.07 billion. This portfolio, which includes HMBS-related loans of $18.86 billion, is key to supporting recurring fee and servicing streams. The company's nonrecourse loan portfolios added another $9.89 billion on the same date. This massive asset base underpins the ability to offer flexible financing solutions.

Broad product suite: HECM, proprietary reverse, and new HELOC/HELOAN options

Finance of America Companies Inc. offers a diverse selection of lending products, maintaining a strong competitive position in the core reverse mortgage market while building out other options. The company maintained a 28% average market share in the HMBS sector through Q2 2025. The focus on proprietary products is evident, though specific 2025 HELOC/HELOAN volume data isn't explicitly broken out in the latest reports, the strategic intent is clear. For context on the core business, here's a look at recent volume performance:

Metric	Q1 2025 Amount	Q2 2025 Amount	Full Year 2025 Guidance Range
Funded Volume	$561 million	$602 million	$2.4 billion to $2.7 billion
Year-over-Year Volume Growth	32%	35%	N/A

The underlying market structure also supports the value of these products. For instance, the maximum lending limit for Home Equity Conversion Mortgages (HECMs) for the 2025 calendar year was set at $1,209,750, up from $1,149,825 in 2024. This higher cap allows Finance of America Companies Inc. to serve more homeowners with their HECM offerings.

Digital prequalification and a streamlined, AI-powered application experience

A key part of the value is making the process easier and faster. Finance of America Companies Inc. launched a digital prequalification experience. Plus, they plan to introduce an AI-powered virtual call agent to further streamline interactions. Operational efficiency gains support this digital push. For example, in Q1 2025, loans per employee increased by 33% year-over-year, showing platform scalability without pressuring fixed costs. This focus on technology helps reduce operational drag.

• Digital prequalification experience launched.
• Plans for an AI-powered virtual call agent.
• Loans per employee improved by 33% YoY (Q1 2025).
• General FinTech adoption in the US hit 74% in Q1 2025.

Positioning reverse mortgages as a mainstream financial planning tool

The company is actively working to redefine perceptions around reverse mortgages. CEO Graham Fleming emphasized the strategic focus on promoting these loans as a financial planning tool specifically for homeowners aged 55 and above. This positioning is supported by a new brand campaign, 'A Better Way with FOA,' designed to attract a broader audience. The financial results reflect this market traction; the company posted a net income of $79.8 million for Q2 2025, a significant turnaround from prior-year losses. Total equity grew to $473 million as of June 30, 2025, reflecting enhanced operational performance.

Here are some key financial metrics from the recent reporting periods:

• Q2 2025 GAAP Net Income: $80 million.
• Q2 2025 Adjusted EBITDA: $30 million.
• Q2 2025 Basic EPS: $3.16.
• Total Revenues (Q2 2025): $177.4 million.

Finance of America Companies Inc. is definitely making moves to solidify this mainstream view. Finance: draft 13-week cash view by Friday.

Finance Of America Companies Inc. (FOA) - Canvas Business Model: Customer Relationships

Finance Of America Companies Inc. (FOA) manages customer relationships across direct retail and wholesale channels, emphasizing both personalized consultation and digital efficiency for its home equity-based financing solutions.

High-touch, consultative sales via loan officers for complex products.

The consultative approach remains central, especially for complex reverse mortgage products like the proprietary HomeSafe Second closed-end second lien. Operational efficiency in this segment saw significant gains in the first half of 2025.

Metric	Q1 2025 Actual	Q2 2025 Projection	Full Year 2025 Guidance
Funded Volume	$561 million	$575 million to $600 million	$2.4 billion to $2.7 billion
Year-over-Year Volume Growth (Q1)	32%	N/A	N/A
Loans Per Employee Increase (vs. Q1 2024)	33%	N/A	N/A
Cost Per Opportunity Reduction (Sequential)	12%	N/A	N/A

The company is the largest originator of reverse mortgages in the country.

Digital self-service and 24/7 access through AI-powered platforms.

Digital experience development is a key pillar of the growth strategy, aiming to provide speed and simplicity for customers.

• Launched a digital prequalification experience in the first half of 2025.
• Plans to introduce an AI powered virtual call agent to improve off hour engagement by the end of 2025.
• The company is developing progressive digital experiences as part of its strategic framework.

Dedicated consumer education resources to demystify reverse mortgages.

Finance Of America Companies Inc. launched the 'A Better Way with FOA' campaign in April 2025 to redefine how reverse mortgages are understood, moving the product from the margins into the mainstream for homeowners 55 and up.

The company serves as the cornerstone educational partner of the Financial Planning Association (FPA), offering home equity solutions education to financial professionals.

Relationship management with wholesale partners and financial advisors.

Managing relationships with third-party originators and strategic alliances is vital, as the wholesale channel exceeded volume expectations in the first quarter of 2025.

Partner Type/Channel	Key Activity/Metric (2025)	Market Share/Reach
Wholesale Channel	Exceeded volume expectations in Q1 2025	N/A
Strategic Alliances	Struck a new partnership with digital mortgage platform Better.com (Q3 2025)	N/A
Industry Positioning	Maintained a 28% average market share in the HMBS sector (Q2 2025)	28%

The focus includes continuing efforts to establish partnerships with the forward mortgage industry.

Finance Of America Companies Inc. (FOA) - Canvas Business Model: Channels

You're looking at how Finance Of America Companies Inc. (FOA) gets its products-primarily home equity financing solutions for seniors-into the hands of customers as of late 2025. The channel strategy is clearly multi-pronged, balancing direct engagement with third-party reach, all while pushing digital efficiency.

Direct-to-Consumer (Retail) origination channel

The Direct-to-Consumer, or retail, channel remains a core part of the Finance Of America Companies Inc. (FOA) origination mix, though specific volume breakdowns for this channel alone aren't explicitly detailed in the latest reports. What is clear is the margin dynamic: the retail channel generally carries higher margins compared to the wholesale channel, which has been a key factor in margin management when wholesale volume exceeds expectations. The company's brand repositioning campaign, 'A Better Way with FOA,' launched to redefine reverse mortgages, is designed to support direct customer engagement and improve lead-to-opportunity metrics across all channels, including retail.

Wholesale lending channel for third-party originators

The wholesale lending channel, relying on third-party originators, has shown significant momentum. In the second quarter of 2025, the wholesale channel delivered nearly 55% volume growth year-over-year relative to Q2 2024. This channel's strength is noted as a cornerstone of success, contributing to the overall funded volume of $602 million in Q2 2025. However, this channel presents a trade-off: while it exceeded volume expectations, the wholesale mix carries lower margins than the retail channel, which impacted the overall revenue margin in Q1 2025 despite product-level margin improvements. The company has a Chief Production Officer overseeing both wholesale and retail channels to drive growth.

Here's a quick look at the channel dynamics influencing margin and volume:

Channel Context	Volume/Growth Metric (Latest Data)	Margin Profile
Wholesale Channel Growth (YoY Q2 2025 vs Q2 2024)	nearly 55% increase	Lower than retail
Retail Channel Context	Implied lower volume share than wholesale when mix shifts	Higher than wholesale
Total Funded Volume (Q2 2025)	$602 million	N/A
Year-to-Date Funded Volume (9 Months 2025)	$1.8 billion	N/A

Digital platforms for online lead generation and application submission

Finance Of America Companies Inc. (FOA) is actively enhancing its digital footprint to improve borrower engagement and operational scalability. The focus here is on streamlining the front-end experience. The company reported an early success in digital lead generation, noting a 10% increase in leads from digital channels. Operationally, the company has already launched the industry's first digital prequalification experience. Furthermore, there are concrete plans to introduce an AI-powered virtual call agent by year-end 2025. These digital efforts are tied to efficiency gains, evidenced by a 33% increase in loans per employee across the origination platform compared to Q1 2024.

• Launched industry's first digital prequalification experience.
• Reported a 10% increase in leads from digital channels.
• Plans to introduce an AI-powered virtual call agent by year-end.
• Digital transformation supports a 33% increase in loans per employee year-over-year (as of Q1 2025).

Strategic partner platforms, like Better.com's Tinman

A major strategic channel development in late 2025 involves leveraging partner technology to expand product offerings beyond the core reverse mortgage business. Finance Of America Companies Inc. (FOA) announced a partnership with Better Home and Finance Holding Company to use the Tinman® AI Platform. This move allows Finance Of America Companies Inc. (FOA) to originate HELOCs and HELOANs for the first time, targeting homeowners over 55. The platform promises a fully digital, AI-powered application and approval process that can facilitate closing and funding in just a few days. As part of this reciprocal agreement, Finance Of America Companies Inc. (FOA) will also become Better.com's origination partner for reverse mortgages, including the HomeSafe™ product suite. For context on the partner's scale in the new product area, Better.com reported $240 million in HELOC volume in the second quarter, which represented 20% of its total production that spring.

• Partnering with Better.com to use the Tinman® AI Platform.
• Enables first-time origination of HELOCs and HELOANs.
• Finance Of America Companies Inc. (FOA) becomes Better.com's origination partner for reverse mortgages.
• The Tinman platform facilitates closings and fundings in just a few days, Better.com claims.

Finance Of America Companies Inc. (FOA) reaffirmed its full-year 2025 funded volume guidance to be between $2.4 billion and $2.7 billion, with year-to-date funded volume reaching $1.8 billion through the first nine months of 2025.

Finance Of America Companies Inc. (FOA) - Canvas Business Model: Customer Segments

You're looking at the core groups Finance Of America Companies Inc. (FOA) serves as of late 2025. Honestly, it's all about unlocking home equity for a specific demographic and then efficiently distributing that resulting asset to the capital markets.

The primary focus remains squarely on the senior homeowner market, which is the engine for the Retirement Solutions segment. This group is defined by age and need: homeowners aged 55 and up seeking retirement liquidity through products like the HomeSafe Second lien option. The market response has been strong; for instance, Q3 2025 saw funded volume hit $603 million, bringing the year-to-date total to $1.8 billion, which is a 28% increase from the same period in 2024. Management reaffirmed the full-year 2025 origination guidance at $2.4 billion to $2.7 billion. As the largest originator of reverse mortgages in the country, FOA maintains a significant footprint, holding a 28% average market share in the HMBS sector as of Q2 2025.

Here's a quick look at the volume progression supporting this segment:

Metric	Q1 2025 Amount	Q2 2025 Amount	Q3 2025 Amount
Funded Volume (Millions USD)	$561 million	$602 million	$603 million
Year-over-Year Volume Change	32% increase	35% increase (vs prior year)	28% increase (YTD vs 2024)

The second segment involves the professionals who bring these clients to FOA. Financial advisors and wealth managers are increasingly looking for home equity solutions to integrate into their clients' broader retirement plans. This is supported by FOA's strategic shift to position the product as a 'flexible, forward-looking financial planning tool.' While direct revenue attribution to this channel isn't always broken out separately from the retail side, the company is actively investing in digital tools, like a new digital prequalification experience, to better serve this demographic and, by extension, the advisors serving them. The company also announced a strategic partnership with Better.com to expand product offerings for the senior demographic.

Finally, you have the institutional side, which is crucial for the Portfolio Management segment. These investors purchase the mortgage-backed securities (MBS) created from the originated loans, optimizing the distribution of the company's assets. The Portfolio Management division showed strong results, posting pre-tax profits of $105 million in Q1 2025, with adjusted net income reaching $20 million that same quarter. The institutional investor base is diverse, with major shareholders filing reports with the SEC. As of September 30, 2025, for example, Blackstone Inc. held 3,192,284 shares. Overall, institutions filing 13D/G or 13F forms held a total of 7,343,770 shares.

Key operational metrics tied to serving these segments include:

• Loans per employee increased by 33% year-over-year as of Q1 2025.
• Total equity grew 25% quarter-over-quarter to $395 million (as of Q1 2025).
• The stock price as of November 28, 2025, was $23.96 per share.
• The company repaid $85 million of higher cost working capital facilities during Q3 2025.

The company's ability to manage its balance sheet, including repurchasing the entirety of Blackstone's equity stake, directly impacts its financial flexibility to continue serving these customer groups.

Finance Of America Companies Inc. (FOA) - Canvas Business Model: Cost Structure

You're looking at the expense side of Finance Of America Companies Inc. (FOA)'s operations as of late 2025, focusing on where the money is going to keep the reverse mortgage engine running.

Personnel costs are a major component, though specific dollar amounts for salaries and benefits for loan officers and servicing staff aren't explicitly broken out in the latest reports. What we do see is a clear focus on efficiency; for instance, in Q1 2025, the company achieved a 33% increase in loans per employee across the origination platform compared to Q1 2024, suggesting better leverage of existing staff or a more productive workforce. This efficiency gain helps manage the high demand for skilled personnel in the reverse mortgage industry.

Interest expense management saw a significant, proactive move in Q3 2025. Finance Of America Companies Inc. (FOA) repaid $85 million of higher cost working capital facilities. This action, coupled with entering an agreement to repurchase Blackstone's equity stake, is directly aimed at reducing financing costs. The replacement of that debt with $40 million in exchangeable notes carrying 0% interest is projected to reduce annual interest expenses by $10 million. That's real money coming off the cost side of the ledger.

General and administrative expenses (G&A) show a strong trend toward discipline. In Q1 2025, G&A saw a 25% reduction year-over-year. This decline was partly driven by a 35% decrease in communication and data processing costs. Overall, total expenses for the first quarter of 2025 were reported at $48 million, down from $49 million in Q1 2024, reflecting this streamlined operational approach.

Marketing and advertising costs are currently being deployed for the new brand campaign, 'A Better Way with FOA.' This initiative saw sequential spending increases, with marketing and advertising expenses rising to $10.7 million in Q1 2025 from $9.9 million in Q4 2024 as the national advertising campaign scaled up, aiming to improve lead-to-opportunity metrics.

Technology costs are embedded within G&A, but the strategic partnership announced with Better.com in Q3 2025 indicates a commitment to leveraging external technology platforms to expand product offerings and enhance the digital backbone, which will influence future licensing and maintenance fees.

Here's a quick look at some of the key expense and efficiency metrics we have for the first half of 2025:

Cost Component / Metric	Latest Reported Value	Period / Context
General and Administrative Expenses	$11,545 thousand	Q1 2025
Total Expenses (Reported)	$48 million	Q1 2025
Marketing & Advertising Spend (Sequential Increase)	$10.7 million	Q1 2025 (up from $9.9M in Q4 2024)
Working Capital Facilities Repaid	$85 million	Q3 2025
Projected Annual Interest Expense Reduction	$10 million	Post Q3 2025 Debt Repayment
Loans Per Employee (Productivity)	+33%	Year-over-Year in Q1 2025

You can see the focus on cost discipline in a few key areas:

• G&A expenses declined by 25% year-over-year in Q1 2025.
• Communication and data processing costs dropped by 35% in Q1 2025.
• The $85 million debt repayment in Q3 2025 directly targets interest expense reduction.
• The company is actively managing personnel costs through productivity gains, evidenced by the 33% increase in loans per employee.

Finance Of America Companies Inc. (FOA) is clearly managing its fixed and variable costs aggressively while investing in brand awareness. Finance: draft 13-week cash view by Friday.

Finance Of America Companies Inc. (FOA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Finance Of America Companies Inc. (FOA) brings in money as of late 2025. The total revenue for the second quarter of 2025 hit $177.4 million, a big jump from $79.0 million year-over-year, driven by a few key areas. Honestly, the volatility in fair value changes plays a huge role in the top line, so you have to watch that closely.

Here's a quick breakdown of the major components that made up that Q2 2025 revenue performance:

Revenue Component	Q2 2025 Amount
Net fair value changes on loans and related obligations	$126.4 million gain
Net origination gains from loan sales and securitization	$56.1 million
Net portfolio interest income from loans held for investment	$59.5 million

That net origination gain number is directly tied to the volume you see coming through the door. For Q2 2025, funded volume was $602 million, which was the fifth consecutive quarter of volume growth for Finance Of America Companies Inc. (FOA). Management reaffirmed its full-year 2025 funded volume guidance, projecting it to land between $2.4 billion and $2.7 billion.

Another stream comes from managing the loans they don't keep on the books or sell immediately. Finance Of America Companies Inc. (FOA) supports its recurring fee and servicing income streams from a total owned reverse mortgage loan portfolio valued at $28.07 billion as of Q2 2025. You'll see revenue generated from servicing fees on this portfolio, which is a more stable, recurring element of the model.

The revenue sources look like this:

• Net origination gains from loan sales and securitization: $56.1 million in Q2 2025.
• Net portfolio interest income from loans held for investment: $59.5 million in Q2 2025.
• Servicing fees on the total reverse mortgage loan portfolio.
• Net fair value changes on loans and related obligations: A gain of $126.4 million in Q2 2025.
• Full-year 2025 funded volume projected between $2.4 billion and $2.7 billion.

Finance: draft the Q3 2025 revenue forecast based on the $600 million to $630 million funded volume guidance by next Tuesday.