Fortis Inc. (FTS): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizado]

No cenário dinâmico da transformação de energia, a Fortis Inc. surge como uma potência estratégica, traçando meticulosamente uma trajetória abrangente de crescimento que transcende os limites tradicionais de utilidade. Ao misturar perfeitamente estratégias de penetração, desenvolvimento, inovação de produtos e estratégias de diversificação em negrito, a empresa está pronta para redefinir a infraestrutura energética na América do Norte e além. Este plano estratégico não apenas promete sustentável A expansão, mas também posiciona o Fortis na vanguarda de um ecossistema de energia limpa em rápida evolução, onde a inovação encontra previsão estratégica.

Fortis Inc. (FTS) - Ansoff Matrix: Penetração de mercado

Expandir redes de distribuição de eletricidade e gás natural nos territórios de serviços canadenses existentes

A Fortis Inc. investiu US $ 2,1 bilhões em despesas de capital em 2022 para expansão de rede e atualizações de infraestrutura em seus territórios canadenses.

Implementar campanhas de marketing direcionadas para aumentar as taxas de aquisição e retenção de clientes

A Fortis Inc. reportou 173.000 novas conexões de clientes em 2022, com uma taxa de retenção de clientes de 94,6%.

• Orçamento de marketing digital: US $ 12,3 milhões
• Custo de aquisição de clientes: US $ 87 por cliente
• Taxa de conversão de campanhas de marketing: 6,2%

Otimize estratégias de preços para atrair mais clientes residenciais e comerciais

Aprimore as plataformas de atendimento ao cliente digital para melhorar a experiência e o engajamento do usuário

Investimento de plataforma digital: US $ 24,5 milhões em 2022

• Downloads de aplicativos móveis: 78.000
• Uso do serviço on -line: 62% do total de interações com os clientes
• Pontuação de satisfação do cliente: 4,3/5

Fortis Inc. (FTS) - Ansoff Matrix: Desenvolvimento de Mercado

Explore oportunidades de expansão em províncias canadenses adicionais

A Fortis Inc. atualmente opera em seis províncias canadenses com uma base total de taxas de utilidade regulamentada de US $ 10,4 bilhões a partir de 2022. As metas potenciais de expansão incluem Saskatchewan e Manitoba, representando um potencial adicional de mercado de aproximadamente 2,5 milhões de consumidores de eletricidade.

Desenvolva parcerias estratégicas com comunidades indígenas

Potencial de investimento do projeto de energia renovável com comunidades indígenas estimadas em US $ 500 milhões, visando 250 MW de nova capacidade de energia limpa.

• Projetos atuais de parceria indígena: 3 colaborações ativas de energia renovável
• Investimento projetado em projetos de energia indígena: US $ 125 milhões até 2025
• Geração potencial de energia limpa: 100 MW de novas parcerias

Invista em infraestrutura de transmissão transfronteiriça

Investimento planejado de infraestrutura de transmissão transfronteiriça: US $ 1,2 bilhão, direcionando a interconexão com os mercados dos EUA nas regiões da Nova Inglaterra e Nova York.

Target Communities Urban e Rural Afaltadas

Identificou segmentos de mercado mal atendidos com potencial de investimento de US $ 350 milhões, concentrando -se na eletrificação rural e soluções de eficiência energética urbana.

• Alvo de eletrificação rural: 75.000 novas conexões
• Investimento de eficiência energética urbana: US $ 125 milhões
• Receita anual projetada de novos segmentos de mercado: US $ 85 milhões

Fortis Inc. (FTS) - Ansoff Matrix: Desenvolvimento de Produtos

Desenvolver produtos e serviços inovadores de energia verde

A Fortis Inc. investiu US $ 287 milhões em projetos de energia renovável em 2022. A capacidade de geração solar aumentou 42 MW, com a geração de vento se expandindo em 76 MW na América do Norte.

Crie soluções de grade inteligente integrada

A Fortis implantou tecnologias de grade inteligente em 3,2 milhões de conexões de clientes, com investimentos em infraestrutura digital atingindo US $ 215 milhões em 2022.

• Instalações de medidores digitais: 412.000 unidades
• Cobertura de automação de rede: 68% do território de serviço
• Investimentos de segurança cibernética: US $ 37 milhões

Projete programas de eficiência energética personalizados

Os programas de eficiência energética comercial e industrial geraram US $ 92 milhões em receita, com 1.247 clientes comerciais participando de 2022.

Invista em tecnologias de armazenamento de energia

A Fortis comprometeu US $ 176 milhões a projetos de armazenamento de energia, adicionando 124 MW de capacidade de armazenamento de bateria em 2022.

• Investimentos de armazenamento de bateria: US $ 176 milhões
• Capacidade total de armazenamento: 124 MW
• Projetos de integração de grade: 7 principais instalações

Fortis Inc. (FTS) - Ansoff Matrix: Diversificação

Explore investimentos internacionais de infraestrutura de energia em mercados estáveis

A Fortis Inc. investiu US $ 2,3 bilhões em infraestrutura internacional de energia na América do Norte e no Caribe a partir de 2022. A base internacional de ativos da empresa inclui:

Desenvolver empreendimentos de tecnologia emergente de hidrogênio e energia limpa emergente

A Fortis Inc. comprometeu US $ 475 milhões ao desenvolvimento da tecnologia de energia limpa em 2022, com alocações específicas:

• Infraestrutura de hidrogênio: US $ 185 milhões
• Pesquisa em tecnologia solar: US $ 140 milhões
• Inovação de armazenamento de bateria: US $ 150 milhões

Adquirir startups de tecnologia de energia complementares

A Fortis Inc. executou 3 aquisições estratégicas de tecnologia em 2022, totalizando US $ 312 milhões:

Crie fundos de investimento estratégico direcionados à inovação energética sustentável

A Fortis Inc. estabeleceu um fundo de investimento em energia sustentável de US $ 750 milhões em 2022, com alocações seguintes:

• Startups de energia renovável: US $ 350 milhões
• Tecnologias de eficiência energética: US $ 250 milhões
• Innovações de captura de carbono: US $ 150 milhões

Fortis Inc. (FTS) - Ansoff Matrix: Market Penetration

Market Penetration for Fortis Inc. centers on maximizing returns and growth within its established service territories across the United States, Canada, and the Caribbean by accelerating capital deployment and optimizing existing customer relationships.

Accelerate the $5.6 billion expected 2025 capital spending on grid upgrades.

Fortis Inc. expects capital expenditures for 2025 to be approximately $5.6 billion, an increase from the $5.2 billion previously anticipated for the year. This acceleration is driven by higher transmission investments at ITC and a higher forecast U.S. dollar-to-Canadian dollar exchange rate. The company is executing its largest-ever five-year capital plan, totaling $28.8 billion for 2026-2030.

Maximize rate base growth from $41.9 billion to $57.9 billion by 2030 within existing jurisdictions.

The $28.8 billion capital plan is specifically designed to increase the midyear rate base from $41.9 billion in 2025 to $57.9 billion by 2030. This represents a targeted compound annual growth rate of 7.0% for the rate base through 2030. More than 75 percent of this planned spending focuses on transmission and distribution, which aligns with predictable regulated returns.

The planned capital expenditure targets are broken down across the new five-year plan as follows:

Target load growth from new data center developments in U.S. operations like Arizona and Michigan.

Artificial intelligence and data centers are significantly increasing energy demand in North America. In the U.S. Midwest, ITC is moving forward with plans for a transmission upgrade to serve up to 1,600 megawatts (MW) of new data center load at the Big Cedar Industrial Center in Iowa. Furthermore, ITC sees the possibility of approximately 5 gigawatts of additional load growth from proposed data center and economic projects. In Arizona, one utility expects its annual energy needs to grow almost 24 GWh between 2023 and 2038, with almost 80 percent of that growth tied to data centers and large industrial facilities.

Improve system reliability to support and justify rate increase applications with regulators.

Fortis utilities continue to exceed industry averages for reliability, with the weighted average customer outage duration being 1.9 hours in 2024. Regulatory clarity supports investment, with approvals received in jurisdictions like Arizona and New York. To enhance reliability, Tucson Electric Power (TEP) is building a second large battery system, the 200 MW Roadrunner Reserve II, scheduled to begin operation in 2026.

Key reliability and regulatory achievements include:

• Average Electricity Customer Outage Duration in 2024: 1.9 hours.
• TEP Roadrunner Reserve II Battery Capacity: 200 MW.
• TEP Battery Scheduled Operation Start: 2026.
• Regulatory clarity from approvals in Arizona and New York.

Increase customer adoption of energy efficiency programs in current service territories.

FortisBC is making a significant push in energy efficiency, investing a record $694.8 million in advanced energy-efficiency initiatives between 2024-2028. These programs are designed to help customers save money and support climate action goals.

Specific customer energy savings from Fortis efficiency and demand reduction programs in 2024 include:

• Annual natural gas use lowered by more than 1.6 million gigajoules (GJ).
• Annual electricity use lowered by 34.1 gigawatt hours (GWh).
• Gas conservation and energy-efficiency programs saw an investment of close to $159 million.
• Electricity programs saw an investment of almost $14 million in 2024.
• Between 2020 and 2024, FortisBC invested more than $630 million in its suite of conservation and energy-efficiency programs.

The collective action from FortisBC's gas programs in 2024 helped reduce greenhouse gas emissions by close to one million tonnes of carbon dioxide equivalent (tCO2e).

Fortis Inc. (FTS) - Ansoff Matrix: Market Development

Market development for Fortis Inc. centers on expanding its regulated utility footprint across North America and selectively in the Caribbean. As of September 30, 2025, Fortis Inc. reported total assets of $75 billion and 2024 revenue of $12 billion.

The company currently serves utility customers across ten U.S. states and five Canadian provinces, in addition to the Caribbean.

The strategic focus on regulated growth is underpinned by the 2026-2030 capital plan totaling $28.8 billion, which is $2.8 billion higher than the previous five-year plan. Capital expenditures for 2025 are expected to be approximately $5.6 billion.

The pursuit of new regulated utility acquisitions in contiguous U.S. states or Canadian provinces is a core driver of the long-term strategy, though specific recent acquisition dollar amounts aren't detailed here, the overall asset base growth supports this direction.

The following table summarizes the scale of Fortis Inc. operations and near-term investment outlook:

Securing new large-scale transmission projects in new U.S. regions is exemplified by the involvement in the Midcontinent Independent System Operator (MISO) Long Range Transmission Plan (LRTP).

• ITC, a Fortis subsidiary, estimates at least US$3 billion in capital expenditures for MISO LRTP Tranche 2.1 projects in Michigan and Minnesota, with the majority expected beyond 2029.
• MISO Board approval for Tranche 2.1 occurred on December 12, 2024.
• The total estimated cost for the entire MISO LRTP Tranche 2.1 portfolio across the Midwest subregion is $21.8 billion.
• The in-service target for these Tranche 2.1 projects ranges from 2032 to 2034.

Expansion in the Caribbean, specifically the Cayman Islands, is part of the existing service territory, which includes three Caribbean countries as of year-end 2024. The strategic context for this region involves recent divestitures, as the disposition of Fortis Turks and Caicos (FortisTCI) closed in September 2025.

Bidding on new long-term regulated transmission franchises in the U.S. Northeast or Midwest is noted as a significant opportunity, particularly in the Midwest transmission space, complementing the existing ITC investments in MISO.

Fortis Inc. (FTS) - Ansoff Matrix: Product Development

You're looking at how Fortis Inc. (FTS) is developing new regulated services and infrastructure for its existing customer base across its various utilities. This is about deepening the value proposition within the current service territories.

Regulated renewable natural gas (RNG) infrastructure and services via FortisBC are expanding to meet provincial mandates. FortisBC Energy Inc. (FEI) proposed increasing the RNG blend for involuntary customers from 2 percent to 3 percent starting July 1, 2025. This change caused the RNG Rate Rider to increase from $0.301 / gigajoule (GJ) to $0.692 / GJ. The normalized forecast demand for RNG for the 2025/2026 gas year is 22 TJ/day. The lifecycle emissions for FEI's current RNG portfolio are -22 gCO2e/MJ for stationary combustion, which is below the B.C. threshold of 30.8 gCO2e/MJ.

To enhance grid resiliency for existing customers, Fortis Inc. is deploying utility-scale battery storage solutions. The Roadrunner Reserve 1 battery storage facility at Tucson Electric Power (TEP) is a 200-MW, 800 MWh system now operational. The overall $26 billion capital plan for 2025-2029 earmarks $6.7 billion for energy transition initiatives, which includes battery storage. Fortis Inc. expects to deploy 200 MW of battery storage in Arizona by 2027. Capital expenditures for the 2025 fiscal year are projected to be $5.6 billion.

FortisBC is also offering regulated electric vehicle (EV) charging infrastructure services. The company owns and operates 42 Direct Charge Fast Charging stations situated across 22 sites in B.C.'s Southern Interior. This network connects more than 1,000 kilometres of highway. FortisBC provides funding through its EV Charger Incentive Program for installing Level 2 chargers at eligible commercial properties and multi-unit residential buildings. It is important to note that existing EV DCFC stations are not currently capable of being retrofitted for NACS compatibility; only new stations will include NACS connectors.

Investment in advanced metering infrastructure (AMI) and smart grid technology is ongoing for existing service areas. The FortisBC AMI Project is specifically listed within Fortis Inc.'s capital project forecasts. FortisBC is seeking approval to invest $157 million over three years, covering 2025-2027, in new electricity infrastructure, which includes upgrades to substations and transmission lines.

Here's a look at the capital plan focus areas supporting these product developments:

These product development efforts are part of a larger strategy to grow the rate base.

• Fortis Inc. aims to expand its rate base from $39 billion in 2024 to $53 billion by 2029, representing a 6.5 percent Compound Annual Growth Rate.
• The 2025-2029 capital plan totals $26.0 billion.
• The new 2026-2030 capital plan is set at $28.8 billion.
• FortisBC is targeting up to 1,100 gigawatt hours of new energy supply by 2030 from renewable and lower-carbon sources.

The existing EV DCFC stations use CCS or CHAdeMO connectors, and retrofitting them for NACS compatibility is not currently planned due to added costs and complexity.

Fortis Inc. (FTS) - Ansoff Matrix: Diversification

You're looking at Fortis Inc. (FTS) pushing beyond its core regulated territory, which is classic diversification in the Ansoff sense-new products/services in new markets. This isn't just about buying more of the same; it's about strategically deploying capital into adjacent, often non-regulated, energy infrastructure sectors.

Acquire non-regulated, long-term contracted clean energy generation assets in new U.S. states.

Fortis Inc. (FTS) is clearly targeting growth in the U.S. outside its existing regulated footprints. While much of the announced capital plan focuses on regulated transmission like ITC's MISO LRTP projects-where they estimate US$3.7-US$4.2 billion for tranche 2.1 projects-the strategy includes non-regulated clean energy. For instance, Fortis has specific plans to invest in renewable energy and storage in Arizona and the Caribbean. A concrete example of this non-regulated asset development is the Roadrunner Reserve 1 battery storage facility at Tucson Electric Power (TEP), which is a 200 MW, 800 MWh system. This move into battery storage, often contracted long-term, fits the diversification mold by adding a non-utility-rate-base asset class.

Here's a quick look at the scale of the capital deployment supporting this diversification push:

Invest in utility-adjacent, non-regulated infrastructure funds focused on global energy transition.

While Fortis Inc. (FTS) hasn't explicitly named external funds in recent public releases, the investment in assets like the TEP battery storage system, which supports renewable integration, is functionally similar to investing in energy transition infrastructure. Furthermore, the recent disposition of non-regulated hydro generation facilities in Belize in October 2025 shows active portfolio management, freeing up capital to be redeployed into what management sees as higher-growth, adjacent areas, likely including these types of contracted clean energy assets in the U.S. The focus remains on low-risk, contracted returns, even when moving outside the traditional rate base.

Develop non-regulated microgrid and distributed generation solutions for new industrial clients outside current service areas.

This area is showing up as potential growth driven by customer demand, particularly in the U.S. At TEP, for example, there is ongoing negotiation with potential new large retail customers in the data center, manufacturing, and mining sectors requiring significant new capacity. This need for tailored, large-scale power solutions outside standard regulated rate base projects is where non-regulated distributed generation development would fit. TEP is actively assessing the capital requirements for these specific load growth opportunities.

Form strategic partnerships for utility-scale hydrogen production and transport in new markets.

FortisBC Energy Inc., a subsidiary, is definitely moving into this space through research partnerships. They are supporting the University of British Columbia Okanagan (UBCO) H2LAB with $500,000 in research funding to study hydrogen blending into the natural gas system. This is a strategic partnership to develop the technology for future transport and use. A past pilot project, though not current, showed potential to produce up to 2,500 tonnes of hydrogen per year, giving you a sense of scale for what utility-scale might eventually look like for FortisBC.

You'll want Finance to track the specific ROIC (Return on Invested Capital) targets for the non-regulated assets coming online in Arizona to compare against the regulated returns, defintely.