Heartland Financial USA, Inc. (HTLF): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da Heartland Financial USA, Inc. (HTLF), uma potência bancária regional dinâmica que transforma os serviços financeiros tradicionais por meio de abordagens inovadoras. Ao misturar magistralmente o foco da comunidade local com soluções digitais de ponta, a HTLF criou um modelo de negócios robusto que navega no cenário complexo do setor bancário moderno. Esse modelo abrangente de negócios Canvas revela como a instituição aproveita estrategicamente as parcerias, a tecnologia e as estratégias centradas no cliente para oferecer experiências financeiras personalizadas em diversos segmentos de mercado, estabelecendo uma referência atraente no ecossistema bancário competitivo.

Heartland Financial USA, Inc. (HTLF) - Modelo de negócios: Parcerias -chave

Bancos regionais e instituições financeiras para empréstimos colaborativos

A Heartland Financial USA, Inc. mantém parcerias estratégicas com várias instituições financeiras regionais:

Tipo de parceiro	Número de parcerias	Foco colaborativo
Bancos comunitários	37	Plataformas de empréstimos compartilhados
Cooperativas de crédito regionais	22	Redes de participação em empréstimos
Redes financeiras em nível estadual	15	Acordos de compartilhamento de risco

Provedores de tecnologia para soluções bancárias digitais

Heartland Financial colabora com parceiros de tecnologia especializados:

• FIS Global (plataforma bancária digital)
• Jack Henry & Associados (Core Banking Systems)
• Fiserv, Inc. (processamento de pagamentos)

Parceiro de tecnologia	Investimento de tecnologia anual	Status de implementação
FIS Global	US $ 12,4 milhões	Integração digital completa
Jack Henry	US $ 8,7 milhões	Atualização de sistemas principais
Fiserv	US $ 6,2 milhões	Infraestrutura de pagamento

Empresas de seguros para ofertas abrangentes de produtos financeiros

Detalhes da rede de parceria de seguros:

• Seguro nacional
• Seguro de viajantes
• Corporação Progressista

Parceiro de seguro	Colaboração de produtos	Porcentagem de participação em receita
Em todo o país	Seguro pessoal/comercial	15%
Viajantes	Cobertura de risco comercial	12%
Progressivo	Seguro automático/imóvel	10%

Empresas de investimento para serviços de gerenciamento de patrimônio

Ecossistema de Parceria de Investimento:

• Raymond James Financial
• Edward Jones
• LPL Financial

Parceiro de investimento	Ativos sob gestão	Duração da parceria
Raymond James	US $ 245 milhões	7 anos
Edward Jones	US $ 187 milhões	5 anos
LPL Financial	US $ 156 milhões	6 anos

Heartland Financial USA, Inc. (HTLF) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e de consumo

A partir do quarto trimestre de 2023, a Heartland Financial USA, Inc. registrou ativos totais de US $ 23,8 bilhões. O banco opera 132 locais bancários em sete estados. Os empréstimos totais eram de US $ 16,7 bilhões, com empréstimos comerciais representando aproximadamente US $ 10,3 bilhões.

Categoria de serviço bancário	Volume total (2023)
Empréstimos comerciais	US $ 10,3 bilhões
Empréstimos ao consumidor	US $ 6,4 bilhões
Total de depósitos	US $ 19,2 bilhões

Empréstimos e originação hipotecária

O volume de empréstimos hipotecários para 2023 atingiu US $ 2,1 bilhões. O banco processou aproximadamente 7.500 pedidos de hipoteca durante o ano.

• Origenas da hipoteca residencial: US $ 2,1 bilhões
• Tamanho médio do empréstimo hipotecário: US $ 285.000
• Taxa de aprovação do pedido de hipoteca: 68%

Gerenciamento de patrimônio e consultoria de investimento

Os ativos de gestão de patrimônio sob gestão (AUM) totalizaram US $ 4,5 bilhões em 2023. O banco fornece serviços de consultoria para aproximadamente 35.000 clientes individuais e institucionais.

Segmento de gerenciamento de patrimônio	2023 Métricas
Total de ativos sob gestão	US $ 4,5 bilhões
Número de clientes	35,000
Valor médio do portfólio de clientes	$128,500

Desenvolvimento da plataforma bancária digital

As transações bancárias digitais aumentaram 42% em 2023. Os usuários bancários móveis atingiram 215.000, representando 63% da base total de clientes.

• Usuários bancários móveis: 215.000
• Penetração bancária online: 87%
• Volume de transação digital: 4,2 milhões mensais

Gerenciamento de riscos e monitoramento de conformidade

As despesas relacionadas à conformidade em 2023 foram de US $ 42,3 milhões. O banco manteve uma taxa de empréstimo sem desempenho de 0,79%.

Métrica de gerenciamento de riscos	2023 desempenho
Despesas de conformidade	US $ 42,3 milhões
Taxa de empréstimo sem desempenho	0.79%
Reservas de perda de empréstimos	US $ 187 milhões

Heartland Financial USA, Inc. (HTLF) - Modelo de negócios: Recursos -chave

Extensa rede de agências bancárias regionais

A partir do quarto trimestre de 2023, a Heartland Financial USA, Inc. opera 137 agências bancárias em 7 estados: Illinois, Iowa, Wisconsin, Minnesota, Colorado, Novo México e Arizona.

Estado	Número de ramificações
Iowa	48
Illinois	32
Wisconsin	22
Minnesota	15
Colorado	12
Novo México	6
Arizona	2

Profissionais financeiros qualificados e consultores

Total de funcionários em 31 de dezembro de 2023: 2.761

• Funcionários em tempo integral: 2.634
• Funcionários de meio período: 127
• Anos médios de experiência bancária: 12,5 anos

Infraestrutura de tecnologia bancária digital avançada

Investimentos de tecnologia em 2023: US $ 24,3 milhões

• Plataforma bancária digital: sistema proprietário baseado em nuvem
• Usuários de aplicativos bancários móveis: 287.000
• Usuários bancários online: 412.000

Fortes reservas de capital e estabilidade financeira

Métricas financeiras em 31 de dezembro de 2023:

Métrica financeira	Valor
Total de ativos	US $ 19,6 bilhões
Patrimônio total	US $ 2,1 bilhões
Razão de capital de nível de patrimônio líquido comum 1	12.4%
Índice total de capital baseado em risco	14.2%

Portfólios diversificados de empréstimos e investimentos

PARTELIO DE COMPRIMENTOS EM 31 de dezembro de 2023:

Categoria de empréstimo	Valor total	Percentagem
Imóveis comerciais	US $ 6,3 bilhões	42%
Comercial e industrial	US $ 4,1 bilhões	27%
Hipoteca residencial	US $ 2,8 bilhões	19%
Empréstimos ao consumidor	US $ 1,5 bilhão	10%
Empréstimos agrícolas	US $ 0,9 bilhão	6%

Heartland Financial USA, Inc. (HTLF) - Modelo de negócios: proposições de valor

Soluções financeiras personalizadas para comunidades locais

A partir do quarto trimestre de 2023, a Heartland Financial USA, Inc. atende 10 estados com 89 locais bancários e US $ 19,4 bilhões em ativos totais.

Segmento de mercado	Alcance do cliente	Cobertura geográfica
Comunidade bancária	Mais de 250.000 clientes	Iowa, Illinois, Wisconsin, Minnesota, Missouri, Novo México, Colorado, Arizona, Califórnia, Montana

Serviços bancários e financeiros abrangentes

A Heartland Financial oferece diversos produtos financeiros:

• Empréstimos comerciais
• Banking de negócios
• Bancos pessoais
• Gestão de patrimônio
• Serviços de seguro

Taxas de juros competitivas e produtos financeiros

Tipo de produto	Taxa de juros média	Competitividade do mercado
Contas de poupança pessoal	3.25% - 4.50%	Acima da média regional
Verificação de negócios	2.75% - 3.85%	Taxas regionais competitivas

Experiências de bancos digitais e móveis avançados

Métricas bancárias digitais a partir de 2023:

• Usuários bancários móveis: 180,000
• Volume de transações online: 2,5 milhões de transações mensais
• Taxa de satisfação da plataforma digital: 92%

Abordagem de atendimento ao cliente focada no relacionamento

Indicadores de desempenho do atendimento ao cliente:

Métrica	2023 desempenho
Taxa de retenção de clientes	87.5%
Duração média do relacionamento do cliente	8,3 anos

Heartland Financial EUA, Inc. (HTLF) - Modelo de negócios: Relacionamentos do cliente

Suporte ao cliente personalizado e serviços de consultoria

A Heartland Financial fornece suporte bancário personalizado por meio de 130 centros bancários em 8 estados a partir de 2023. A empresa mantém uma equipe de atendimento ao cliente de aproximadamente 3.200 funcionários dedicados às interações diretas do cliente.

Categoria de serviço	Canais de suporte	Tempo médio de resposta
Suporte bancário pessoal	Telefone, bate -papo online, filial	24-48 horas
Aviso de Business Banking	Gerentes de relacionamento dedicados	4-6 horas

Gerenciamento de relacionamento de longo prazo

A Heartland Financial mantém uma taxa média de retenção de clientes de 87% em seus segmentos bancários. A empresa relatou uma duração do ciclo de vida do cliente de aproximadamente 7,2 anos para clientes bancários pessoais.

Abordagem bancária orientada para a comunidade

• Opera em 8 estados do meio -oeste
• Suporta 430 eventos comunitários locais anualmente
• Fornece US $ 12,4 milhões em investimentos em desenvolvimento comunitário em 2022

Plataformas de autoatendimento digital

As plataformas bancárias digitais gerenciadas pelo Heartland Financial atendem aproximadamente 215.000 usuários bancários on -line ativos. O uso de aplicativos bancários móveis aumentou 22% em 2022.

Plataforma digital	Usuários ativos	Volume de transação
Bancos online	215,000	3,7 milhões de transações mensais
Aplicativo bancário móvel	172,000	2,9 milhões de transações mensais

Gerentes de relacionamento dedicados para clientes de negócios

A Heartland Financial emprega 87 gerentes especializados de relacionamento de negócios que atendem a segmentos bancários comerciais e corporativos. Esses gerentes supervisionam os portfólios de clientes com um valor médio de US $ 24,3 milhões por gerente de relacionamento.

• Tamanho médio do portfólio de clientes de negócios: US $ 24,3 milhões
• Número de gerentes dedicados de relacionamento comercial: 87
• Frequência média de interação do cliente: revisões estratégicas trimestrais

Heartland Financial USA, Inc. (HTLF) - Modelo de negócios: canais

Rede de agência bancária física

A partir de 2024, a Heartland Financial USA, Inc. opera 627 Locais bancários em 9 estados nos Estados Unidos.

Estado	Número de ramificações
Iowa	189
Illinois	132
Wisconsin	98
Arizona	76
Outros estados	132

Plataformas bancárias online

Os recursos da plataforma bancária digital incluem:

• Gerenciamento de contas
• Transferências de fundos
• Serviços de pagamento da conta
• Declarações online

Aplicativos bancários móveis

Estatísticas de aplicativos móveis:

• 278.000 usuários de bancos móveis ativos
• Disponível em plataformas iOS e Android
• Funcionalidade de captura de depósito móvel
• Alertas de transações em tempo real

Centros de atendimento ao cliente

Canal de serviço	Horário de funcionamento	Volume anual de chamada
Suporte ao cliente	7:00 - 21:00 CST	1.245.000 ligações
Suporte técnico	24/7	312.000 ligações

Canais de comunicação digital e marketing

• Plataformas de mídia social: LinkedIn, Facebook, Twitter
• Orçamento de marketing digital: US $ 3,2 milhões anualmente
• Alcance de marketing por email: 425.000 assinantes
• Tráfego do site: 1,7 milhão de visitantes mensais

Heartland Financial USA, Inc. (HTLF) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir do quarto trimestre de 2023, a Heartland Financial atende a aproximadamente 12.500 clientes comerciais pequenos e médios em suas redes bancárias regionais.

Segmento de negócios	Número de clientes	Tamanho médio do empréstimo
Negócios de varejo locais	4,750	$375,000
Serviços profissionais	3,250	$485,000
Empresas de manufatura	2,500	$625,000
Startups de tecnologia	2,000	$250,000

Consumidores e famílias individuais

A Heartland Financial atende 287.500 clientes de consumidores e bancos familiares em sua presença de nove estados.

• Contas de corrente pessoal: 189.000 clientes
• Contas de poupança pessoal: 165.000 clientes
• Clientes de empréstimos pessoais: 42.500 clientes

Clientes comunitários agrícolas e rurais

Com fortes raízes nas regiões agrícolas, a Heartland Financial mantém 45.000 clientes comunitários agrícolas e rurais.

Segmento agrícola	Número de clientes	Empréstimo agrícola médio
Agricultores de culturas	22,500	$750,000
Produtores de gado	12,500	$550,000
Pequenas empresas rurais	10,000	$350,000

Clientes bancários comerciais e corporativos

A Heartland Financial presta serviços a 3.750 clientes bancários comerciais e corporativos, com um portfólio total de empréstimos comerciais de US $ 8,2 bilhões em dezembro de 2023.

• Clientes corporativos regionais: 1.250
• Empresas do mercado intermediário: 2.000
• Grandes clientes corporativos: 500

Clientes de gerenciamento de patrimônio e investimento

O banco gerencia US $ 4,3 bilhões em ativos de gerenciamento de patrimônio com 22.500 clientes de investimento.

Segmento de investimento	Número de clientes	Ativos médios sob gerenciamento
Planejamento de aposentadoria	12,500	$275,000
Portfólios de investimento	7,500	$425,000
Clientes de alto patrimônio líquido	2,500	$1,250,000

Heartland Financial USA, Inc. (HTLF) - Modelo de negócios: estrutura de custos

Salários e compensação dos funcionários

No relatório anual de 2022, a Heartland Financial USA, Inc. registrou despesas totais de remuneração de funcionários de US $ 447,9 milhões. A quebra dos custos de compensação inclui:

Categoria de compensação	Valor ($)
Salários da base	268,740,000
Bônus de desempenho	89,580,000
Remuneração baseada em ações	45,360,000
Benefícios e contribuições de aposentadoria	44,220,000

Manutenção de tecnologia e infraestrutura digital

Os custos de infraestrutura de tecnologia para 2022 foram documentados em US $ 82,5 milhões, com alocações específicas da seguinte forma:

• Infraestrutura de TI: US $ 36.750.000
• Sistemas de segurança cibernética: US $ 16.500.000
• Plataformas bancárias digitais: US $ 14.850.000
• Licenciamento e atualizações de software: US $ 14.400.000

Operação de filial e despesas imobiliárias

Os custos operacionais imobiliários e de filial para 2022 totalizaram US $ 124,6 milhões:

Categoria de despesa	Valor ($)
Arrendamento e despesas de aluguel	62,300,000
Utilitários e manutenção	37,380,000
Impostos sobre a propriedade	24,920,000

Custos de conformidade regulatória e gerenciamento de riscos

As despesas de conformidade e gerenciamento de riscos de 2022 foram calculadas em US $ 53,4 milhões:

• Sistemas de relatórios regulatórios: US $ 22.680.000
• Equipe legal e de conformidade: US $ 18.360.000
• Software de gerenciamento de riscos: US $ 12.360.000

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2022 totalizaram US $ 37,2 milhões, alocadas da seguinte forma:

Canal de marketing	Valor ($)
Marketing digital	14,880,000
Publicidade tradicional	11,160,000
Campanhas de aquisição de clientes	7,440,000
Patrocínios e envolvimento da comunidade	3,720,000

Heartland Financial USA, Inc. (HTLF) - Modelo de negócios: fluxos de receita

Receita de juros de carteiras de empréstimos

A partir do quarto trimestre de 2023, a Heartland Financial reportou receita total de juros de US $ 626,4 milhões. A quebra da carteira de empréstimos inclui:

Categoria de empréstimo	Saldo total de empréstimo	Porcentagem de portfólio
Empréstimos comerciais	US $ 8,3 bilhões	42.5%
Empréstimos imobiliários	US $ 6,9 bilhões	35.3%
Empréstimos ao consumidor	US $ 3,5 bilhões	17.9%
Empréstimos agrícolas	US $ 1,1 bilhão	5.6%

Taxas de serviço bancário

As taxas de serviço bancário para 2023 totalizaram US $ 187,2 milhões, com as seguintes fontes de receita:

• Taxas de manutenção de conta: US $ 62,4 milhões
• Taxas de transação: US $ 45,6 milhões
• Taxas de cheque especial: US $ 33,1 milhões
• Taxas de cartão ATM e de débito: US $ 26,5 milhões
• Outros serviços bancários: US $ 19,6 milhões

Comissões de investimento e gerenciamento de patrimônio

A receita de gerenciamento de patrimônio para 2023 foi de US $ 94,7 milhões, com os principais segmentos, incluindo:

Tipo de serviço	Receita
Taxas de gerenciamento de ativos	US $ 52,3 milhões
Serviços de Consultoria Financeira	US $ 28,6 milhões
Comissões de planejamento da aposentadoria	US $ 13,8 milhões

Taxas de originação hipotecária

As taxas de originação hipotecária para 2023 totalizaram US $ 43,5 milhões, com a seguinte composição:

• Origenas da hipoteca residencial: US $ 31,2 milhões
• Origenas de hipotecas comerciais: US $ 12,3 milhões

Receita de Serviços de Gerenciamento do Tesouro

Os serviços de gerenciamento do Tesouro geraram US $ 56,8 milhões em receita durante 2023, incluindo:

Categoria de serviço	Receita
Serviços de gerenciamento de caixa	US $ 24,6 milhões
Processamento de pagamento	US $ 18,2 milhões
Soluções bancárias de negócios especializadas	US $ 14,0 milhões

Heartland Financial USA, Inc. (HTLF) - Canvas Business Model: Value Propositions

You're looking at the value proposition now that Heartland Financial USA, Inc. (HTLF) is fully integrated into UMB Financial Corporation following the merger closing on January 31, 2025. The core value centers on combining local focus with national scale.

Community-focused banking with personalized, local decision-making

The combined entity promises the products and services of a national bank paired with the outstanding and personalized service of a community bank. This is achieved by maintaining local decision-making, community involvement, and leveraging the talent gained from Heartland Financial USA, Inc. (HTLF). Mariner Kemper, chairman and CEO of UMB Financial, stated the goal is to take local national.

Access to a broader product suite and larger balance sheet via UMB

The acquisition immediately scaled the operation. UMB's asset size increased to approximately $68 billion based on December 31, 2024, figures, or $71.8 billion as of June 30, 2025. This transaction was the largest in UMB's history. Furthermore, the private wealth management Assets Under Management/Assets Under Administration (AUM/AUA) increased by 32%. The retail deposit base was also significantly expanded, nearly doubling.

The network expansion is concrete:

• Total states in the footprint: 13
• Total branches in the unified network: 192
• Total ATMs in the unified network: 347

Diversified geographic footprint across 13 US states for the combined entity

The geographic reach grew from UMB's previous eight states to 13 states. The former Heartland Financial USA, Inc. (HTLF) footprint added California, Iowa, Minnesota, New Mexico, and Wisconsin to the existing states of Missouri, Arizona, Colorado, Illinois, Kansas, Nebraska, Oklahoma, and Texas. The former HTLF divisions, such as Minnesota Bank & Trust and Wisconsin Bank & Trust, are now operating on UMB platforms.

Comprehensive financial services: banking, mortgage, wealth, and insurance

The combined entity offers a full spectrum of services. Heartland Financial USA, Inc. (HTLF) previously offered Commercial Banking, Small Business Banking, Residential Real Estate Mortgage Lending, Consumer Banking, Wealth Management, and Retirement Plan Services. The integration brings these capabilities together with UMB's commercial banking, personal banking, and institutional banking services.

Here's a look at the scale of the combined network post-conversion, which was finalized in the fourth quarter of 2025:

Metric	UMB Pre-Acquisition (Approximate)	Added by HTLF (Approximate)	Combined Total (Post-Conversion)
Banking Centers/Branches	93	104	192
ATMs	235	115	347
Total Assets (as of 6/30/2025)	N/A	N/A	$71.8 billion

Expertise in specialized areas like Food & AgriBusiness and CRE lending

The specialized expertise from Heartland Financial USA, Inc. (HTLF) remains a key value driver, specifically within its HTLF Food & AgriBusiness and other specialized industries divisions. This specialized knowledge supports the commercial banking offering. For example, in the second quarter of 2024, prior to the full integration, the portfolio saw additions including a $33.2 million food manufacturing customer and an $8.0 million agriculture customer. The company also managed Commercial Real Estate (CRE) exposure, with a $29.6 million owner-occupied CRE loan payoff noted in that same period. The total loan portfolio for Heartland Financial USA, Inc. (HTLF) was $12.1 billion as of March 31, 2024.

The value proposition is now a larger, more diversified entity that retains its community focus. Finance: draft the Q3 2025 pro-forma balance sheet impact by next Tuesday.

Heartland Financial USA, Inc. (HTLF) - Canvas Business Model: Customer Relationships

You're looking at the customer relationship strategy for Heartland Financial USA, Inc. (HTLF) as of late 2025, which means we must discuss the immediate aftermath of its acquisition by UMB Financial Corporation, which closed on January 31, 2025. The relationship model is transitioning, but the scale of the inherited customer base is clear from the transaction metrics.

Dedicated relationship managers for commercial and wealth clients

The core of the former Heartland Financial USA, Inc. (HTLF) model relied on high-touch service, particularly for its commercial focus. This is reflected in the scale of the wealth management business absorbed by UMB Financial Corporation. The acquisition increased UMB's private wealth management Assets Under Management/Assets Under Administration (AUM/AUA) by 32%. This significant influx suggests a substantial base of clients requiring dedicated relationship management, a key component of the HTLF strategy.

High-touch, personalized service model at the local branch level

The local, personalized service was a hallmark of the various regional banks operating under the HTLF brand, such as Minnesota Bank & Trust and Bank of Blue Valley. The physical footprint added to UMB's network underscores this local presence. UMB added 104 new branches and 115 ATMs from the HTLF acquisition, dramatically expanding the network for current and new customers. The total asset size of the combined entity reached approximately $68 billion based on December 31, 2024, figures.

The scale of the customer deposits inherited is a direct measure of the relationships being managed:

Metric	Value (as of Jan 31, 2025 Close)	Context
HTLF Customer Deposits Added to UMB	$14.3 billion	Reflects the deposit base served by the inherited relationship model.
HTLF Total Assets (Pre-Acquisition, Sep 30, 2024)	$18.27 billion	Indicates the overall size of the business before integration.
UMB Post-Acquisition Total Assets (Mar 31, 2025)	$69.3 billion	Scale of the combined entity post-merger.

Self-service options via digital and mobile banking channels

While HTLF offered online banking, mobile banking, and remote deposit capture, the specific adoption rates for the former HTLF customer base as of late 2025 are not public, as the integration is ongoing. However, the broader industry trend shows the importance of digital channels for customer retention:

• Banking customers who cite digital platforms as a reason they haven't switched banks: 82%.
• U.S. mobile banking adoption rate in 2025: 72%.
• Consumers who prefer managing accounts via mobile app or computer: 77%.

Consultative service for commercial and treasury management solutions

Heartland Financial USA, Inc. (HTLF) was committed to serving privately owned businesses, supported by treasury management services. The business lines included Commercial Banking and specialized services like HTLF Food & AgriBusiness and HTLF Specialized Industries. The TTM revenue for HTLF as of November 2025 was reported at A$0.93 Billion, demonstrating the revenue-generating capacity of these commercial relationships.

The treasury management services offered included:

• Online invoice processing.
• Foreign exchange and positive pay fraud prevention.
• Reconciliation services.
• Zero balance accounts and lockbox services.

The consultative approach is necessary to support these complex commercial and treasury management needs, which are critical revenue drivers for the former HTLF operations.

Finance: draft the projected 2026 budget for relationship manager staffing based on the 32% increase in wealth AUM/AUA by Friday.

Heartland Financial USA, Inc. (HTLF) - Canvas Business Model: Channels

You're looking at the distribution channels for Heartland Financial USA, Inc. (HTLF) business as of late 2025, following its integration into UMB Financial Corporation. The channels now reflect the combined entity, with the system conversion finalizing on October 16, 2025.

The physical footprint expanded significantly with the acquisition, which closed on January 31, 2025. This expansion added a substantial number of customer access points across new states, growing the overall network to support the combined asset base of $71.8 billion as of June 30, 2025.

Channel Component	Pre-Acquisition UMB Count	HTLF Addition	Post-Conversion Combined Count (as of late 2025)
Physical branch network	93 banking centers	104 new branches	197 total branches
ATM network	235 ATMs	115 new ATMs	347 total ATMs

The digital reach is now unified under the UMB platform. Former HTLF customers are fully integrated into this system.

• Digital banking platforms: Access via UMB's established online banking platform and mobile banking applications.
• Telephone banking and customer service centers: Continued support through centralized telephone banking services and customer service operations.

For specialized business, the direct sales force remains a key channel for relationship-based banking.

• Direct sales teams: Dedicated personnel focus on originating commercial lending and residential real estate mortgage lending business lines.

Heartland Financial USA, Inc. (HTLF) - Canvas Business Model: Customer Segments

You're looking at the customer base of Heartland Financial USA, Inc. (HTLF) right as its integration into UMB Financial Corporation (UMBF) is nearing completion in late 2025. The legacy HTLF structure focused on serving specific, often relationship-driven, client groups across its footprint before the systems conversion anticipated in the fourth quarter of 2025.

The core focus, commercial and small business entities, was supported by a strong retail operation, which significantly expanded UMB's retail deposit base by nearly doubling it upon acquisition close in January 2025.

Here is a breakdown of the key customer segments that defined the HTLF business model, along with relevant financial context from the period leading up to the merger:

• Commercial and small business entities (core focus): This segment was the primary driver, supported by specialized lending like HTLF Food & AgriBusiness. The bank's loan to deposit ratio was 77% in the latest quarter before the merger, indicating sufficient funding availability for this lending.
• Public sector and non-profit organizations: These entities were served alongside businesses, a common feature of community-focused regional banks.
• Affluent individuals and families (Wealth Management): This segment saw a significant boost to the combined entity, as the acquisition increased UMB's private wealth management Assets Under Management/Assets Under Administration (AUM/AUA) by 32%.
• Retail consumers seeking deposit and residential mortgage products: This group contributed to the retail deposit base that was nearly doubled by the transaction. The bank accepted various deposit products, including checking, savings, money market accounts, and Certificates of Deposit (CDs).
• Agricultural and specialized industry clients (e.g., HTLF Food & AgriBusiness): This niche was explicitly served, with a specific credit issue related to a food manufacturing syndication loan noted in Q3 2024.

The scale of the business, prior to full integration, is best understood by looking at the balance sheet metrics as of late 2024/early 2025:

Segment/Metric	Value/Data Point	Context/Date Reference
Total Assets (HTLF pre-close)	$18.27 billion	As of September 30, 2024
Combined Total Assets (Post-close)	Approximately $68 billion	Based on assets as of December 31, 2024
Wealth Management AUM/AUA Increase	32%	Increase for UMB post-acquisition
Retail Deposit Base Impact	Nearly doubled	Impact on UMB's retail deposit base
Loan to Deposit Ratio (HTLF)	77%	In the latest quarter before merger close
Nonperforming Loans (HTLF)	$69.9 million (0.61% of loans)	As of Q3 2024
Total Employees (HTLF)	1,725	As of 2024

The bank's operational approach for these segments was characterized by conservatism in lending, evidenced by a Nonperforming Loans to Total Loans Ratio that outperformed the banking industry in nine of the last ten years. The legacy HTLF banks operated across the West, Southwest, and Midwest regions.

The service channels supporting these segments included:

• Online banking
• Mobile and remote banking
• Telephone banking
• Traditional branch service (104 new branches added to UMB's network)

Finance: draft 13-week cash view by Friday.

Heartland Financial USA, Inc. (HTLF) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Heartland Financial USA, Inc.'s operations, especially as they navigated the final stages leading up to the UMB merger close, which was anticipated for January 31, 2025. The cost structure is heavily influenced by funding costs, personnel, and the one-time clean-up expenses associated with that transaction.

The cost of funding remains a major component. For the fourth quarter of 2024, the cost of deposits was reported at 2.13%. This figure reflects a slight improvement from the third quarter of 2024's 2.18% cost, even as customer deposits grew to $14.55B in Q4 2024. To give you a sense of scale, total interest expense in Q2 2024 was $96.9 million.

Personnel is the next big line item. Based on recent filings, Heartland Financial USA, Inc. had approximately 1,703 employees, which is very close to the 1,725 figure you mentioned. Compensation is a significant driver of noninterest expense; for instance, salary and employee benefits expense in Q4 2024 was $6.8 million for that quarter alone. Prior guidance suggested core expenses would run around $109-$110 million quarterly.

The merger with UMB Financial Corporation brought specific, non-recurring costs. While the deal was valued around $2 billion, the expected pre-tax one-time restructuring charges were projected to be $215 million. In the immediate run-up to the close, Q4 2024 saw one-time merger related expenses of $278,000, following $671,000 in Q3 2024.

Credit quality management is a critical, variable cost. In Q4 2024, Heartland Financial USA, Inc. recorded net charge-offs of $48.9M, which was a major event for the quarter, largely tied to five non-owner-occupied CRE properties. The Provision for Credit Losses for that same quarter was $37.2M, a significant jump from the $6.3M recorded in Q3 2024. Still, for context, another entity named Heartland BancCorp reported recording no provision for credit losses in its Q4 2024, due to strong credit quality.

Operating expenses also include maintaining the physical and digital footprint. The company has been focused on efficiency, noting that a completed charter consolidation was expected to deliver $20 million in cost savings annually. You should also note that the company underperforms the banking industry in terms of the management of overhead expenses.

Here is a snapshot of some of these key cost and expense drivers from the latest available periods:

Cost Category	Reported Metric/Amount	Period/Context
Cost of Deposits	2.13%	Q4 2024
Total Customer Deposits	$14.55B	Q4 2024
Personnel Count	1,703	As of late 2024 (from filing)
Net Charge-Offs (Credit Losses)	$48.9M	Q4 2024
Provision for Credit Losses	$37.2M	Q4 2024
Expected UMB Merger Restructuring Charges	$215 million (pre-tax)	Total Expected
Salary and Employee Benefits Expense	$6.8 million	Q4 2024
Prior Core Expense Guidance	$109-$110M (quarterly)	Prior to Q1 2024

You'll want to track how the post-merger integration impacts the expense base, especially looking at the expected $215 million in pre-tax charges and the run-rate cost savings UMB anticipated, which was stated as 27.5% of Heartland Financial USA, Inc.'s expense base.

The main cost drivers you need to watch closely are:

• Significant interest expense on deposits, with the Q4 2024 cost at 2.13%.
• Personnel expenses supporting approximately 1,703 associates.
• One-time integration costs, with a projected total of $215 million pre-tax.
• Credit costs, highlighted by the $48.9M in Q4 2024 charge-offs.
• Ongoing operating costs, with prior guidance near $109-$110M per quarter.

Finance: draft 13-week cash view by Friday.

Heartland Financial USA, Inc. (HTLF) - Canvas Business Model: Revenue Streams

You're looking at the core ways Heartland Financial USA, Inc. (HTLF) generated top-line income before the UMB Financial Corporation acquisition closed in early 2025. Honestly, for a regional bank, the model heavily leans on traditional lending spreads, but non-interest income provides important diversification.

The annual revenue for 2024 was approximately $671.75M. This figure represents the total income generated from all sources before subtracting operating expenses.

The primary revenue engine was Net Interest Income (NII), which is the difference between the interest earned on loans and securities and the interest paid on deposits and borrowings. You can see the quarterly trend for NII throughout 2024:

Period Ended	Net Interest Income (in millions)	Net Interest Margin (FTE, non-GAAP)
March 31, 2024 (Q1)	$154.2	3.57%
June 30, 2024 (Q2)	$158.7	3.73%
September 30, 2024 (Q3)	Data not explicitly stated as NII total, but margin was 3.78%	3.78%

The expansion in the Net Interest Margin (NIM) throughout 2024, moving from 3.57% in Q1 to 3.78% in Q3, shows effective management of earning asset yields against funding costs, even as deposit costs ticked up slightly.

Non-interest income provided the secondary revenue pillar, though it experienced some pressure in 2024. For the first quarter of 2024, this stream totaled $27.7M, which was a decrease year-over-year due to lower capital markets fees and mortgage loan sales. By the third quarter of 2024, total noninterest income was $19.0M.

This Non-interest income is composed of several key fee-based services that Heartland Financial USA, Inc. offered:

• Wealth management fees from trust services and brokerage activities.
• Service charges derived from deposit accounts and general banking operations.
• Residential real estate mortgage origination and servicing fees.
• Treasury management and institutional banking service fees.

Specifically, the services contributing to treasury management and institutional banking included remote deposit capture, lockbox, image cash letter, investment sweep accounts, and foreign exchange services. The wealth management segment included trust services, brokerage services, and fixed rate annuity products. For instance, in Q3 2024, hedge-related interest income, which is a component of total interest income but often discussed separately due to its nature, contributed $10.3M.