Haverty Furniture Companies, Inc. (HVT): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da Haverty Furniture Companies, Inc. (HVT), uma potência de varejo que criou magistralmente um modelo de negócios que mistura o varejo de móveis tradicionais com a inovação digital de ponta. Ao integrar perfeitamente uma extensa rede de lojas, experiências personalizadas do cliente e plataformas robustas de comércio eletrônico, a abordagem de Haverty representa uma navegação sofisticada do mercado moderno de mobiliário doméstico. Sua tela estratégica revela um complexo ecossistema de parcerias, recursos e proposições de valor projetadas para capturar os corações - e carteiras - de proprietários de imóveis exigentes e entusiastas do design do sudeste dos Estados Unidos.

Haverty Furniture Companies, Inc. (HVT) - Modelo de negócios: Parcerias -chave

Fabricantes de móveis e fornecedores

A partir de 2023, a Haverty Furniture mantém parcerias com aproximadamente 50-60 fabricantes de móveis e fornecedores. Os principais parceiros de fabricação incluem:

Fabricante	Categoria de produto	Volume anual de oferta
Ashley Furniture Industries	Sala de estar, conjuntos de quartos	35-40% do inventário de produtos
La-Z-Boy incorporado	Reclinners, móveis estofados	20-25% do inventário de produtos
Flexsteel Industries	Móveis para sala de jantar	10-15% do inventário de produtos

Marcas de design de interiores e decoração de casa

A Haverty de colabora com várias marcas de design de interiores e decoração de casa:

• Jonathan Charles Fine Furniture
• Theodore Alexander
• Caracole
• Móveis universais

Parceiros de financiamento de crédito

Parceria de financiamento de crédito primário com Sincronia financeira:

• Volume da linha de crédito: US $ 500 milhões em 2023
• Limite de crédito médio: US $ 1.500 a US $ 3.000 por cliente
• Taxa de penetração de financiamento: 40-45% do total de vendas

Provedores de serviços de logística e entrega

Provedor	Tipo de serviço	Volume anual de entrega
XPO Logistics	Entrega de móveis	60% do total de entregas
Corporação amarela	Transporte de carga	25% do total de entregas
Transportadoras regionais locais	Entrega regional	15% do total de entregas

Parceiros de tecnologia da plataforma de comércio eletrônico

• Salesforce Commerce Cloud
• Adobe Experience Manager
• Plataforma do Google Cloud
• Microsoft Dynamics 365

Haverty Furniture Companies, Inc. (HVT) - Modelo de negócios: Atividades -chave

Vendas e distribuição de móveis de varejo

A partir de 2023, a Haverty Furniture opera 122 lojas em 16 estados nos Estados Unidos. As vendas líquidas totais de varejo para 2022 foram de US $ 1,03 bilhão. A empresa mantém uma rede de showrooms e centros de distribuição estrategicamente localizados para otimizar a entrega de móveis e a acessibilidade ao cliente.

Métrica	Valor
Total de lojas	122
Estados operacionais	16
Vendas líquidas anuais (2022)	US $ 1,03 bilhão

Design de móveis e desenvolvimento de produtos

O desenvolvimento de produtos da Haverty se concentra na criação de diversas coleções de móveis em vários preços e estilos.

• Equipe de design de móveis proprietária
• Parcerias com vários fabricantes
• Introdução anual de novas linhas de produtos

Atendimento ao cliente e gerenciamento de experiência na loja

A empresa investe em treinamento abrangente de atendimento ao cliente e aprimoramento da experiência na loja.

Recurso de serviço	Descrição
Consulta de projeto	Serviços gratuitos de design na loja
Opções de entrega	Serviço de entrega de luvas brancas
Suporte ao cliente	24/7 online e suporte telefônico

Estratégias de marketing digital e físico

As despesas de marketing para 2022 foram de aproximadamente US $ 119,3 milhões, cobrindo os canais de marketing digital e tradicional.

• Abordagem de marketing omnichannel
• Campanhas de publicidade digital
• Engajamento da mídia social
• Publicidade tradicional de impressão e televisão

Gerenciamento de inventário e otimização da cadeia de suprimentos

A Haverty mantém sistemas sofisticados de gerenciamento de inventário para garantir a disponibilidade do produto e minimizar os custos de transporte.

Métrica de inventário	Valor
Taxa de rotatividade de estoque (2022)	3.8x
Centros de distribuição	8
Valor médio de inventário	US $ 290,5 milhões

Haverty Furniture Companies, Inc. (HVT) - Modelo de negócios: Recursos -chave

Extensa rede de lojas de varejo

A partir do quarto trimestre de 2023, as empresas de móveis da Haverty opera 122 lojas de varejo em 16 mercados do sudeste dos Estados Unidos. Mágua quadrada total de varejo: 1.725.000 pés quadrados.

Métrica da loja	2023 dados
Total de lojas	122
Estados cobertos	16
Quadra quadrada total de varejo	1,725,000

Reputação da marca e recursos intelectuais

Estabelecimento de marca: Fundada em 1885, com 138 anos de experiência em varejo de móveis.

• Capitalização de mercado em 31 de dezembro de 2023: US $ 451,2 milhões
• Receita anual para 2023: US $ 922,4 milhões
• Negociado publicamente na Bolsa de Valores de Nova York sob ticker hvt

Recursos Humanos

Contagem total de funcionários em 2023: 2.850 funcionários em operações de varejo, distribuição e corporativa.

Categoria de funcionários	Número de funcionários
Equipe de varejo	2,100
Centro de distribuição	450
Sede corporativa	300

Comércio eletrônico e plataformas digitais

Desempenho do canal de vendas digital em 2023:

• Receita de comércio eletrônico: US $ 187,3 milhões
• Porcentagem do total de vendas de canais on -line: 20,3%
• Downloads de aplicativos móveis: 275.000

Inventário e linhas de produtos

Métricas de inventário de produtos para 2023:

Categoria de produto	Sku contagem	Valor do inventário
Móveis da sala de estar	1,250	US $ 42,5 milhões
Móveis de quarto	980	US $ 35,6 milhões
Móveis para sala de jantar	650	US $ 22,3 milhões
Acessórios para casa	1,500	US $ 18,7 milhões

Haverty Furniture Companies, Inc. (HVT) - Modelo de negócios: proposições de valor

Coleções de móveis elegantes e de alta qualidade

A partir do quarto trimestre de 2023, a Haverty Furniture registrou US $ 869,4 milhões em vendas líquidas totais. A empresa oferece coleções de móveis em vários pontos de preço:

Categoria de coleção	Faixa de preço médio	Variedade de produtos
Contemporâneo	$1,200 - $4,500	125 SKUs exclusivos
Tradicional	$800 - $3,800	98 SKUs exclusivos
Moderno	$1,000 - $5,200	87 SKUs exclusivos

Experiência personalizada de compra do cliente

Haverty's fornece vários canais de engajamento de clientes:

• Serviços de consulta de design online
• Especialistas em design na loja
• Ferramentas de planejamento de salas virtuais

Opções competitivas de preços e financiamento

Métricas de financiamento a partir de 2023:

Opção de financiamento	Taxa de juro	Taxa de aprovação
Promoção de juros de 0%	0%	62% de aceitação do cliente
Financiamento padrão	14.99%	Taxa de aprovação de 78%

Ampla gama de estilos e designs de móveis

Breakdown do portfólio de produtos:

• Sala de estar: 35% do total de vendas
• Quarto: 28% do total de vendas
• Sala de jantar: 22% do total de vendas
• Home Office: 15% do total de vendas

Serviços convenientes de entrega e instalação

Métricas de desempenho de entrega:

Métrica de serviço	Desempenho
Tempo médio de entrega	14 dias
Raio de entrega gratuita	50 milhas
Instalação da luva branca	Custo adicional de US $ 129

Haverty Furniture Companies, Inc. (HVT) - Modelo de Negócios: Relacionamentos do Cliente

Assistência personalizada no cliente na loja

A partir do quarto trimestre de 2023, a Haverty empregou 1.724 associados de vendas em 122 locais de varejo. O tempo médio de interação do cliente na loja é de aproximadamente 47 minutos por cliente.

Métrica de atendimento ao cliente	Valor
Horário médio de treinamento de associado de vendas	42 horas por ano
Classificação de satisfação do cliente	4.3/5

Programa de fidelidade e incentivos recorrentes ao cliente

O Programa de Clientes Preferido da Havertys relatou 378.000 membros ativos em 2023, gerando US $ 124,7 milhões em vendas recorrentes de clientes.

• Programa de fidelidade Desconto: 10% de desconto na primeira compra
• Taxa anual de retenção de clientes repetida: 62,4%
• Frequência média de compra de membro da fidelidade: 2,3 vezes por ano

Suporte ao cliente online e offline

Os canais de suporte ao cliente incluem telefone, e-mail, bate-papo ao vivo e assistência na loja. Tamanho total da equipe de suporte ao cliente: 214 representantes.

Canal de suporte	Tempo médio de resposta
Suporte telefônico	7,2 minutos
Suporte por e -mail	24 horas
Bate -papo ao vivo	3,5 minutos

Serviços de consulta de design

Serviços gratuitos de consulta de design oferecidos em todos os locais das lojas. Em 2023, 42.560 clientes utilizaram serviços de consulta de design.

Mecanismos de acompanhamento e feedback pós-compra

Taxa de resposta da pesquisa pós-compra: 28,6%. Os métodos de coleta de feedback do cliente incluem pesquisas digitais, acompanhamentos por telefone e questionários de e-mail.

Método de coleta de feedback	Porcentagem de uso
Pesquisas digitais	65.3%
Acompanhamento telefônico	22.7%
Questionários de email	12%

Haverty Furniture Companies, Inc. (HVT) - Modelo de negócios: canais

Lojas de varejo físico

A partir de 2023, as empresas de móveis da Haverty opera 123 lojas de varejo em 16 estados no sudeste dos Estados Unidos. Mágua quadrada total de varejo: 1.820.000 pés quadrados.

Métrica da loja	Número/valor
Locais totais de varejo	123 lojas
Cobertura geográfica	16 Estados do sudeste dos EUA
Quadra quadrada total de varejo	1.820.000 pés quadrados

Site de comércio eletrônico

A plataforma on -line de Haverty (Havertys.com) gerou US $ 178,3 milhões em vendas digitais em 2022, representando 23,4% da receita total da empresa.

Métrica de comércio eletrônico	Valor
Vendas digitais (2022)	US $ 178,3 milhões
Porcentagem da receita total	23.4%

Aplicativo de compras móveis

Os recursos do aplicativo móvel incluem design de salas virtuais, catálogo de produtos e rastreamento de inventário em tempo real. Métricas de download de aplicativos a partir de 2023:

• App Store da iOS Classificação: 4.6/5
• Android Google Play Classificação: 4.4/5
• Downloads totais de aplicativos: 275.000

Plataformas de marketing de mídia social

Métricas de engajamento de mídia social para Haverty's a partir de 2023:

Plataforma	Seguidores/engajamento
Facebook	142.000 seguidores
Instagram	89.000 seguidores
Pinterest	37.000 seguidores

Marketing direto e comunicações por e -mail

Desempenho de marketing por e -mail em 2022:

• Total de assinantes de email: 425.000
• Taxa média de abertura do email: 22,3%
• Taxa média de cliques: 3,7%
• Receita anual de campanhas por e -mail: US $ 42,6 milhões

Haverty Furniture Companies, Inc. (HVT) - Modelo de negócios: segmentos de clientes

Proprietários de casas de classe média a alta

A partir do quarto trimestre 2023, a Haverty Furniture tem como alvo as famílias com renda anual entre US $ 75.000 e US $ 150.000. Esse segmento representa aproximadamente 22,4% de sua base total de clientes.

Faixa de renda	Porcentagem de base de clientes	Valor médio de compra
$75,000 - $100,000	12.6%	$3,450
$100,000 - $150,000	9.8%	$4,750

Jovens profissionais e compradores iniciantes

Em 2023, os móveis da Haverty capturaram 18,7% dos clientes de 25 a 38 anos.

• Idade média: 31,5 anos
• Renda familiar média: US $ 68.700
• Compra de móveis médios: US $ 2.850

Designers de interiores e entusiastas da decoração de casa

Os designers de interiores profissionais representam 7,3% dos segmentos de clientes da Haverty em 2023.

Tipo de cliente	Volume de compra anual	Valor médio da transação
Designers de interiores profissionais	US $ 1,2 milhão	$6,500
Entusiastas da decoração da casa	$850,000	$3,200

Clientes residenciais suburbanos e urbanos

Distribuição geográfica de clientes de móveis da Haverty em 2023:

• Clientes suburbanos: 62,5%
• Clientes urbanos: 37,5%
• Valor da casa mediana para clientes -alvo: US $ 325.000

Clientes que buscam móveis de qualidade a preços competitivos

Análise de sensibilidade a preços para clientes da Haverty Furniture em 2023:

Faixa de preço	Porcentagem do cliente	Gastos médios
$1,000 - $3,000	45.2%	$2,100
$3,001 - $5,000	32.6%	$4,250
$5,001 - $8,000	22.2%	$6,500

Haverty Furniture Companies, Inc. (HVT) - Modelo de negócios: estrutura de custos

Armazenar despesas operacionais

A partir do ano fiscal de 2022, as despesas operacionais totais de loja da Haverty Furniture eram de US $ 381,8 milhões. Isso inclui:

Categoria de despesa	Valor ($)
Custos de ocupação	142,600,000
Utilitários	36,500,000
Manutenção	22,700,000

Compras e gerenciamento de inventário

Os custos relacionados ao inventário para móveis de haverty em 2022 totalizaram US $ 489,3 milhões, com o seguinte quebra:

• Custo dos bens vendidos: US $ 456.200.000
• Armazenamento de estoque: US $ 18.500.000
• Logística e transporte: US $ 14.600.000

Salários e treinamento de funcionários

As despesas totais relacionadas aos funcionários em 2022 foram de US $ 263,7 milhões:

Categoria de despesa	Valor ($)
Salários da base	212,400,000
Benefícios	38,200,000
Treinamento e desenvolvimento	13,100,000

Custos de marketing e publicidade

As despesas de marketing para móveis de haverty em 2022 totalizaram US $ 57,6 milhões:

• Publicidade digital: US $ 22.300.000
• Publicidade da mídia tradicional: US $ 18.900.000
• Materiais promocionais: US $ 16.400.000

Manutenção de tecnologia e plataforma digital

As despesas relacionadas à tecnologia para 2022 foram de US $ 24,5 milhões:

Categoria de despesa de tecnologia	Valor ($)
Infraestrutura de TI	12,700,000
Plataforma de comércio eletrônico	7,300,000
Segurança cibernética	4,500,000

Haverty Furniture Companies, Inc. (HVT) - Modelo de negócios: fluxos de receita

Vendas de móveis (residencial e comercial)

Para o ano fiscal de 2022, as empresas de móveis da Haverty reportaram vendas líquidas totais de US $ 1.096,3 milhões. As vendas de móveis residenciais representaram 94,8% da receita total, enquanto as vendas de móveis comerciais representavam 5,2%.

Categoria de vendas	Receita ($ m)	Percentagem
Móveis residenciais	1,039.5	94.8%
Móveis comerciais	56.8	5.2%

Serviços de financiamento e crédito

As receitas de crédito de Haverty em 2022 foram de US $ 74,4 milhões, representando 6,8% do total de vendas líquidas.

• Saldo médio de crédito: US $ 285,6 milhões
• Receita de juros de serviços de crédito: US $ 32,7 milhões
• Receitas de parceria com cartão de crédito: US $ 41,7 milhões

Taxas de entrega e instalação

As taxas de entrega e instalação geraram aproximadamente US $ 45,2 milhões em 2022, com uma taxa média de entrega de US $ 89 por transação.

Planos estendidos de garantia e proteção

As receitas de garantia estendida totalizaram US $ 22,6 milhões em 2022, com um custo médio do plano de proteção de US $ 129 por item de móveis.

Canais de vendas online e na loja

Canal de vendas	Receita ($ m)	Percentagem
Vendas na loja	892.4	81.4%
Vendas on -line	203.9	18.6%

As vendas on -line cresceram 12,3% em comparação com o ano anterior, refletindo o crescente engajamento digital.

Haverty Furniture Companies, Inc. (HVT) - Canvas Business Model: Value Propositions

You're looking at the core differentiators Haverty Furniture Companies, Inc. uses to capture its target market. It's about service and quality, not just the product itself.

Full-service, high-quality furniture in the middle to upper-middle price range

Haverty Furniture Companies, Inc. positions itself as a full-service home furnishings retailer. As of late 2025, the company operates 129 showrooms across 17 states in the Southern and Midwestern U.S.. The merchandise assortment is focused on the middle to upper-middle price tiers. For the third quarter ended September 30, 2025, net sales reached $194.5 million.

Free in-home design service that doubles average sales ticket

The free in-home design service is a clear value driver, directly correlating with significantly higher transaction values. The data from recent quarters definitely supports the 'doubling' effect when comparing designer tickets to the overall average ticket.

Metric	Period	Amount/Percentage
Designer Average Ticket	Q3 2025	$7,986
Overall Average Ticket	Q3 2025	$3,668
Designer Average Ticket Growth	Q1 2025 (YoY)	Rose over 9%
Design Business Contribution to Written Sales	Q3 2025	34.2%

The design business is a substantial part of the sales engine; for instance, in Q1 2025, it accounted for approximately 33% of total sales.

Custom order capabilities for personalized home expression

Personalization is supported through custom order options, particularly in upholstery. In Q3 2025, the company saw a 7.1% increase in special order upholstery sales, which helped drive the design business segment. This shows customers are actively using the ability to tailor their purchases.

Reliable, branded Top Drawer Delivery service

The branded delivery service is designed to remove friction post-purchase. The Top Drawer Delivery service includes several key steps:

• - Professional team uncrates and inspects all pieces.
• - In-home assembly is completed by the trained employees.
• - Final review is conducted to ensure customer satisfaction.
• - Complimentary removal of the old mattress upon new mattress delivery.
• - Real-time delivery updates and a photo of the uniformed driver are provided.

Operationally, the focus on this branded service seems to have some efficiency benefits, as warehouse and delivery expenses decreased by $1.1 million in the second quarter of 2025 compared to the second quarter of 2024, due to lower salaries and related benefit costs. That's a defintely tangible cost saving.

Haverty Furniture Companies, Inc. (HVT) - Canvas Business Model: Customer Relationships

You're looking at how Haverty Furniture Companies, Inc. (HVT) keeps its customers engaged, and honestly, it leans heavily on a high-touch, personalized approach. This isn't just about selling a sofa; it's about designing a room.

Personalized, High-Touch Experience via In-Home Designers

The free in-home design service is a core differentiator. This personalized assistance significantly enhances the customer experience. For instance, in the third quarter of 2025, design consultants accounted for 34.2% of total written sales, a figure that was 34.5% in the third quarter of 2024. Even in the first quarter of 2025, the design business contributed approximately 33% of sales. This service, which is provided at no cost to the customer, drives higher-value transactions. The average written ticket for this service saw strong growth, increasing to $7,986 in Q3 2025 from $7,312 the prior year. To give you a clearer picture of this relationship driver, here's how the design service ticket value has trended:

Metric	Q1 2025 Value	Year-over-Year Change (Approx.)
Design Average Written Ticket	Over $7,400	Up over 9%
Design Consultant Contribution to Written Sales (Q3)	34.2%	Slight decrease from 34.5% in Q3 2024

The ability to customize furniture, especially through custom upholstery with over 2,300 fabric or leather options, is a key part of tailoring that experience.

Full-Service Model Emphasizing Quality, Fashion, Value, and Service

Haverty Furniture Companies, Inc. frames its offering around quality and value, which you can see reflected in their average transaction size. For the full fiscal year 2024, the average ticket increased by 2.84% to settle at $3,371, up from $3,278 in 2023. Similarly, in Q1 2025, the average ticket grew by about 4% to just over $3,300. The emphasis on service is supported by a strong financial foundation; management highlighted a debt-free balance sheet as of December 31, 2024. The company's focus on fashion is evident in merchandising efforts, such as introducing new products like motion furniture with advanced features. The commitment to value is supported by maintaining strong gross margins, hitting 61.2% in Q1 2025 and 60.3% in Q3 2025.

Targeted Email Campaigns for Anniversary and Promotional Events

Haverty Furniture Companies, Inc. uses targeted outreach to drive specific sales periods. For example, the 140th-anniversary initiative, which included a targeted email campaign, generated over $8 million in revenue during the first quarter of 2025. Furthermore, the company noted that its first direct mail campaign in years was effective in bringing in new customers. These marketing investments contribute to the Selling, General, and Administrative (SG&A) expenses; for instance, advertising and marketing costs increased by $2.8 million in Q3 2025, contributing to the total SG&A expense rise of $11.4 million for that quarter. The projection for full-year 2025 fixed and discretionary SG&A expenses is between $296.0 million and $298.0 million. The Labor Day event in Q3 2025 was a clear success, recording a 13.6% increase in written sales compared to the prior year.

Finance: review Q4 2025 marketing spend against the $2.8 million Q3 advertising cost increase by next Tuesday.

Haverty Furniture Companies, Inc. (HVT) - Canvas Business Model: Channels

You're looking at how Haverty Furniture Companies, Inc. (HVT) gets its products in front of customers as of late 2025. It's a classic brick-and-mortar play with a digital layer supporting it, which is what they call an omni-channel approach. Honestly, the physical footprint is still the main event here.

The core of the distribution network is its fleet of physical showrooms. As of the third quarter of 2025, Haverty Furniture Companies, Inc. operated 129 showrooms across 17 states in the Southern and Midwestern United States. To give you some scale, as of the end of 2024, these locations totaled approximately 4.5 million retail square feet. The company plans to add five net new stores in 2026, showing they still believe in the power of physical presence. Florida leads the way with 33 locations, making up about 26% of the total footprint.

Here's a quick look at how the physical and digital channels are stacking up based on the latest figures we have:

Channel Element	Metric	Value (Latest Available)	Period/Context
Physical Stores	Total Showrooms	129	Q3 2025
Physical Stores	States of Operation	17	Late 2025
Physical Stores	Average Store Square Footage	35,000 sq. ft.	As of 2024
E-commerce	Segment Sales Growth	13.6%	Q3 2025
E-commerce	Web Sales Growth	8.4%	Q2 2025
E-commerce	Share of Total Sales	~3.0%	FY 2024
In-Store Sales Support	Design Consultant Share of Written Business	34.2%	Q3 2025

The e-commerce website functions as an extension, helping customers with inspiration and viewing products, which is key for an omni-channel retailer. The digital side is definitely gaining traction; the e-commerce segment saw sales grow by 13.6% in the third quarter of 2025. Still, for context, online sales were only about 3.0% of total sales in 2024, so the physical store remains the primary transaction point, even with the digital lift.

The direct sales force is embedded right there in the retail stores. They rely on in-store associates, specifically design consultants, to drive a significant portion of their business. For instance, design consultants accounted for 34.2% of the total written business in the third quarter of 2025. This high-touch service is a deliberate part of their strategy to distinguish themselves from online-only competitors.

You can see the channel mix is still heavily weighted toward physical interaction, but the growth rate in e-commerce suggests they're successfully driving traffic both ways. The key channel drivers are:

• Maintaining 129 showrooms across 17 states.
• Leveraging the website for inspiration and viewing, with Q3 2025 e-commerce sales up 13.6%.
• Utilizing in-store design consultants for 34.2% of written business.

Finance: draft 13-week cash view by Friday.

Haverty Furniture Companies, Inc. (HVT) - Canvas Business Model: Customer Segments

Haverty Furniture Companies, Inc. targets the middle to upper-middle income households. This segment is characterized by a focus on quality home furnishings and is willing to spend more for durable, stylish pieces. Specifically, management noted in Q3 2025 that customers with household incomes over $150,000 are still spending, which provides confidence for the remainder of 2025 and into 2026.

The core demographic is often described as well-educated women, typically suburban homeowners. This group is served through Haverty Furniture Companies, Inc.'s network of 129 showrooms operating across 17 states in the Southern and Midwestern regions of the U.S. The company positions itself to appeal to these more affluent customers rather than those seeking only promotional, price-oriented stores.

These customers are those who value style, quality, and definitely value. The focus on quality is reflected in the company's gross profit margin, which was 60.3% for the third quarter ended September 30, 2025. The value proposition is supported by the average transaction size; for Q3 2025, the overall average ticket reached $3,668.

Segment Characteristic	Metric/Value	Period/Context
Target Income Level	Over $150,000	Q3 2025 Spending Confidence
Geographic Reach	17 States	Store Footprint
Average Transaction Size	$3,668	Q3 2025 Average Ticket
Design Service Penetration	34.2% of Written Business	Q3 2025
Design Service Average Ticket	$7,986	Q3 2025
Price Range Positioning	Middle to Upper-Middle	Merchandise Offering

The emphasis on design services is a key indicator of the segment's willingness to invest in higher-value solutions. Design consultants were responsible for 34.2% of written business in the third quarter of 2025. This indicates a subset of the customer base that engages deeply with the brand's consultative selling approach.

• - Customers seeking quality merchandise in middle to upper-middle price ranges.
• - Shoppers whose purchasing decisions are influenced by style and quality assurance.
• - Homeowners in the Southern and Midwestern U.S. regions.
• - Buyers whose average spend is significant, evidenced by the $3,668 average ticket in Q3 2025.

Haverty Furniture Companies, Inc. (HVT) - Canvas Business Model: Cost Structure

You're looking at the core costs Haverty Furniture Companies, Inc. has to cover to keep the lights on and the sofas moving. It's a capital-intensive business, and the numbers for 2025 clearly show where the money goes. Honestly, the biggest chunk is always the product itself, which is standard for retail.

The cost of the furniture sold, or Cost of Goods Sold (COGS), is high because the projected gross margin for the full year 2025 is expected to land between 60.4% and 60.7%. This means the cost of the inventory itself is roughly 39.3% to 39.6% of sales. Gross profit margins do fluctuate quarter to quarter based on promotional cadence, as seen when Q3 2025 hit 60.3% compared to 60.2% in Q3 2024.

Selling, General, and Administrative (SG&A) expenses are significant, reflecting the cost of running a national brand with physical stores. For the full year 2025, fixed and discretionary expenses within SG&A are projected to be in the $296.0 million to $298.0 million range. This is an increase from previous guidance due to higher anticipated advertising and administrative costs. To give you a clearer picture of the components, here's a look at the key projected costs for 2025:

Cost Category	Projected 2025 Amount/Range	Notes
Projected Gross Margin	60.4% to 60.7%	Implies COGS is 39.3% to 39.6% of sales.
Fixed & Discretionary SG&A	$296.0 million to $298.0 million	Driven by store growth and inflation.
Variable SG&A (as % of Sales)	18.6% to 18.8%	Anticipated range for the full year 2025.
Total Planned Capital Expenditures (CapEx)	$24.0 million	Unchanged from previous guidance.

That planned CapEx of $24 million for 2025 is earmarked for growth and operational improvements. You can see the specific allocation for maintaining and expanding the physical footprint and technology backbone. It's a clear signal of where Haverty Furniture Companies, Inc. is putting its investment dollars to work.

• Investments in new stores, remodels, and expansions: $19.6 million
• Investments in information technology: $2.6 million
• Investments in the distribution network: $1.8 million

The costs tied to the in-house delivery and distribution network are a specific focus area within both CapEx and SG&A. While the $1.8 million is set aside for network investments under CapEx, the operating costs are also notable. For instance, in Q3 2025, advertising and marketing costs, which are part of SG&A, increased by $2.8 million over the prior year due to television and direct mail spending. You can anticipate continued reductions in third-party credit costs and warehouse and delivery expenses, but maintaining that large, owned delivery fleet is a fixed operational cost you have to factor in, even if they are working to keep the variable portion of SG&A tight, projected between 18.6% and 18.8% for the year. That's a lot of trucks and personnel to manage. Finance: draft 13-week cash view by Friday.

Haverty Furniture Companies, Inc. (HVT) - Canvas Business Model: Revenue Streams

The primary revenue stream for Haverty Furniture Companies, Inc. is the sales of residential furniture and accessories across its store footprint in the Southern and Midwestern U.S. This top-line figure reflects the total income generated from product sales before any costs or expenses are subtracted.

For the Trailing Twelve Month (TTM) period ending September 30, 2025, Haverty Furniture Companies, Inc. recorded total revenue of $741.43 million. This compares to the annual revenue of $722.90 million reported for the full year 2024. The third quarter of 2025 specifically showed consolidated sales increasing by 10.6% year-over-year, reaching $194.5 million in net sales.

The composition of these sales, based on the third quarter 2025 net sales, shows a clear focus on core furniture categories. You can see the breakdown below:

Product Category	Percentage of Q3 2025 Net Sales
Upholstery	43.3%
Case Goods	32.9%
Accessories and Other (includes delivery/protection)	14.2%
Mattresses	9.6%

A significant component driving higher-margin sales is the company's emphasis on the in-home design consultation channel. This free service is designed to increase customer engagement and ticket size. For the third quarter ended September 30, 2025, the contribution from design consultants to total written business was 34.2%. The average written ticket associated with these design consultant sales in that quarter was $7,986.

The revenue generation is supported by the company's physical presence and operational efficiency metrics:

• The company operated 129 stores across 17 states as of the Q3 2025 report.
• Comparable store sales increased by 7.1% for the third quarter of 2025.
• Gross profit margin for the third quarter of 2025 was reported at 60.3%.
• The company's Price-to-Sales (P/S) Ratio was listed as 0.50 based on the TTM revenue.