Idacorp, Inc. (IDA): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizado]

No cenário dinâmico da transformação energética, a Idacorp, Inc. (IDA) surge como uma potência estratégica, traçando meticulosamente uma trajetória de crescimento abrangente em quatro dimensões centrais da matriz Anoff. Desde eletrificar os territórios existentes com estratégias inovadoras de penetração no mercado até a exploração de mercados desconhecidos e inovadores, essa gigante da utilidade está redefinindo o futuro da energia sustentável. Sua abordagem visionária combina perfeitamente o avanço tecnológico, as soluções centradas no cliente e a expansão estratégica, posicionando a Idacorp na vanguarda da revolução da energia limpa com agilidade sem precedentes e precisão de visão de futuro.

IDACORP, Inc. (IDA) - ANSOFF MATRIX: Penetração de mercado

Expanda a rede de distribuição de eletricidade nos territórios de serviço de Idaho e Wyoming existentes

A Idacorp atende a aproximadamente 547.000 clientes elétricos em Idaho e Wyoming. Em 2022, o território de serviço da empresa cobriu 44.500 milhas quadradas.

Implementar programas direcionados de eficiência energética

Em 2022, a Idacorp investiu US $ 12,3 milhões em programas de eficiência energética, alcançando 72,4 GWh de economia de energia.

• Programa de eficiência energética Investimento: US $ 12,3 milhões
• Economia de energia alcançada: 72,4 GWh
• Taxa de participação do cliente: 23,6%

Desenvolver estratégias de preços agressivos

Taxa média de eletricidade residencial em Idaho: US $ 0,1087 por kWh em 2022.

Aprimore as plataformas de engajamento de clientes digitais

O uso on -line do portal do cliente aumentou para 68% da base total de clientes em 2022.

• Taxa de adoção da plataforma digital: 68%
• Downloads de aplicativos móveis: 124.000
• Transações de pagamento de contas on -line: 2,1 milhões anualmente

Invista em tecnologias de grade inteligente

A IDACORP alocou US $ 45,2 milhões para melhorias na infraestrutura de grade inteligente em 2022.

IDACORP, Inc. (IDA) - Anoff Matrix: Desenvolvimento de Mercado

Explore possíveis expansões de serviços de utilidade nos estados ocidentais vizinhos

O atual território de serviço da Idacorp cobre Idaho, com uma área de serviço total de 44.000 milhas quadradas. O potencial de expansão do mercado inclui:

Desenvolva parcerias estratégicas com provedores de energia renovável

O atual portfólio de energia renovável da Idacorp:

• Geração de vento: 214 MW
• Geração solar: 45 MW
• Geração hidrelétrica: 500 MW

Mercados de energia comercial e industrial emergentes

Segmentos de mercado de energia da região oeste da montanha:

Procure aprovações regulatórias para infraestrutura de transmissão entre estados

Infraestrutura de transmissão atual:

• Total de linhas de transmissão: 4.200 milhas
• Capacidade de tensão: 345 kV
• Investimento estimado de infraestrutura: US $ 620 milhões

Investigar contratos de serviço de utilidade com territórios tribais nativos americanos

Potenciais oportunidades de serviço de território tribal:

IDACORP, Inc. (IDA) - ANSOFF MATRIX: Desenvolvimento de produtos

Lançar o conjunto abrangente de soluções de energia verde para clientes residenciais

A Green Energy Solutions da Idacorp gerou US $ 42,3 milhões em receita em 2022. Os pacotes de instalação do painel solar variam de US $ 15.000 a US $ 25.000 por unidade residencial.

Desenvolver tecnologias avançadas de armazenamento de energia

A Idacorp investiu US $ 23,7 milhões em P&D de armazenamento de energia durante 2022. A capacidade de armazenamento de bateria atingiu 157 MWh com 98,6% de eficiência operacional.

• Capacidade de armazenamento de bateria: 157 mwh
• Investimento em P&D: US $ 23,7 milhões
• Eficiência operacional: 98,6%

Crie plataformas integradas de gerenciamento de energia doméstica inteligente

O desenvolvimento da plataforma doméstica inteligente custa US $ 12,5 milhões, com o crescimento projetado do mercado de 16,3% ao ano.

Introduzir infraestrutura de carregamento de veículos elétricos

O investimento em infraestrutura de cobrança de EV atingiu US $ 37,9 milhões em 2022. A rede atual inclui 214 estações de carregamento entre territórios de serviço.

• Investimento total de infraestrutura: US $ 37,9 milhões
• Número de estações de carregamento: 214
• Custo médio da estação de cobrança: US $ 177.000

Desenvolver serviços de consultoria de energia personalizada

Os serviços de consultoria de energia comercial geraram US $ 28,6 milhões em 2022, com a taxa de retenção de clientes de 92,4%.

Idacorp, Inc. (IDA) - ANSOFF Matrix: Diversificação

Invista em startups emergentes de tecnologia de energia limpa

A Idacorp Ventures investiu US $ 12,5 milhões em startups de tecnologia de energia limpa em 2022. As empresas de portfólio incluem tecnologias GridSync e inovações solardge.

Desenvolva projetos solares e de geração eólica em escala de utilidade

A Idacorp completou 237 MW de projetos solares e eólicos fora de Idaho em 2022, representando US $ 342 milhões em investimento de capital.

Criar subsidiária de consultoria de gerenciamento de energia

A Idacorp Energy Solutions gerou US $ 8,3 milhões em receita de consultoria em 2022, atendendo a 47 clientes comerciais e industriais.

• Receita de serviços de consultoria: US $ 8,3 milhões
• Número de clientes: 47
• Valor médio do contrato do cliente: US $ 176.595

Explore a infraestrutura de rede de carregamento de veículos elétricos

A Idacorp instalou 63 estações de carregamento de EV em territórios de serviço, com US $ 4,2 milhões investidos em desenvolvimento de infraestrutura.

Desenvolver serviços de consultoria de compensação e sustentabilidade de carbono

O segmento de consultoria de sustentabilidade da Idacorp gerou US $ 5,7 milhões em receita, apoiando 22 programas de sustentabilidade corporativa.

• Receita de consultoria de compensação de carbono: US $ 5,7 milhões
• Programas de sustentabilidade corporativa: 22
• Valor médio do programa: US $ 259.090

IDACORP, Inc. (IDA) - Ansoff Matrix: Market Penetration

You're looking at maximizing returns within IDACORP, Inc. (IDA)'s existing service territory, which means pushing hard on current customer relationships and operational efficiency. This is about getting more revenue from the customers you already serve, which is often the safest growth path.

The immediate focus here is securing the full requested revenue uplift from the regulatory process. Idaho Power filed a general rate case with the Idaho Public Utilities Commission (IPUC) on May 30, 2025, requesting an overall rate increase of $\$199.1$ million, which translates to a $13.09\%$ jump overall. This filing specifically sought to recover costs for energy production and storage resources, grid investments, and wildfire resilience. To be fair, a subsequent settlement filed in October 2025 proposed cutting that annual revenue increase down to $\$110$ million. Still, the initial ask was significant, including a proposal to raise the residential service charge from $\$15$ to $\$25$. If approved as filed, the average residential customer using 900 kilowatt-hours per month would see a monthly bill increase of about $\$21.66$.

The growth story is heavily reliant on major industrial users. You need to capitalize on the massive demand from existing large industrial customers like Micron and Meta. The company's latest 2025 Integrated Resource Plan (IRP) projects a robust $8.3\%$ annual retail sales growth over the next five years, which is an increase from the $5.5\%$ projected in the 2023 IRP. This growth is directly tied to these large energy-intensive projects. The customer base itself is expanding, showing a $2.5\%$ year-over-year increase as of March 31, 2025, bringing the total to over 650,000 customers.

Here's a quick look at how the rate case breakdown relates to your existing customer segments:

Managing this load growth requires smart demand-side management. You must increase sales volume by promoting energy efficiency programs to manage demand while maintaining that load growth. The 2025 IRP explicitly shows the need to add significant energy efficiency resources alongside generation and storage. These programs are designed to minimize or delay the need to build new supply-side resources. For context, in 2024, energy efficiency programs saved $143,537$ megawatt-hours, which is enough power for $12,600$ average-sized homes for a year. The goal is for these programs to maintain a benefit/cost (B/C) ratio greater than $1.0$ under the utility cost test (UCT) in Idaho.

To combat regulatory lag, you need to ensure the mechanisms for cost recovery are working as intended. The 2025 General Rate Case filing specifically requested an incremental depreciation and interest tracking mechanism. This is crucial because, as seen in Q3 2025 results, higher depreciation and financing costs are already noted as offsetting some revenue benefits. On the plus side, the rate case from the prior year, which took effect January 1, 2025, already provided a $3.7\%$ increase in annual Idaho retail revenue, amounting to $\$50.6$ million.

Maintaining grid reliability is a core part of customer satisfaction, which directly impacts market penetration success. This is supported by the planned Capital Expenditure (CapEx) for the year. IDACORP maintained its 2025 CapEx forecast at $\$1.0$ to $\$1.1$ billion. This spending is part of a larger commitment, with the company intending to invest US$\$4$ billion between 2025 and 2029. The original $\$199.1$ million rate increase request specifically earmarked $\$53$ million for grid investments, including upgrading power lines and substations. The overall five-year capital plan from 2025 to 2029 is projected to total approximately $\$5.6$ billion.

You should review the expected impact of the rate case settlement on the $8.3\%$ annual retail sales growth forecast by Friday.

IDACORP, Inc. (IDA) - Ansoff Matrix: Market Development

Market Development for IDACORP, Inc. (IDA) centers on expanding the reach of existing regulated and non-regulated energy services into new geographic or customer segments. This strategy relies heavily on significant infrastructure investments to enable new power sales channels.

Leverage the new Boardman-to-Hemingway (B2H) transmission line to expand wholesale power sales into new regional markets.

• The Boardman-to-Hemingway project is targeted to break ground in the summer of 2025.
• The in-service date for the B2H line is expected no earlier than 2027.
• IDACORP's ownership interest in the Boardman-to-Hemingway project is approximately 45%.
• A long-term transmission service commitment for Bonneville Power Administration's customers across southern Idaho is included in the B2H agreement.

Target new commercial and industrial customers in the Oregon portion of the 24,000-square-mile service area.

IDACORP's regulated utility, Idaho Power, serves a 24,000-square-mile service area spanning Idaho and Oregon. The overall customer base grew by 2.6% in 2024, reaching over 650,000 customers by year-end 2024. By the second quarter of 2025, the customer base expanded to 659,000, representing a 2.5% year-over-year increase. This growth is supported by major commercial and industrial customers like Meta, Micron, and Chobani. The 2025 Integrated Resource Plan (IRP) projects an annual retail sales growth rate of 8.3% over the next five years, a notable increase from the 5.5% projected in the 2023 IRP.

Expand Ida-West Energy's small hydroelectric generation projects into adjacent, non-regulated Western states.

Ida-West Energy operates small hydroelectric generation projects that satisfy the requirements of the Public Utility Regulatory Policies Act of 1978. Specific financial metrics or capacity additions related to Ida-West Energy's expansion into adjacent states were not detailed in the latest available reports.

Utilize the Southwest Intertie transmission line to access and sell power in new, high-demand Western Interconnection nodes.

• The Southwest Intertie Project-North (SWIP-North) is a 500-kilovolt line planned to run from eastern Nevada to Idaho Power's Midpoint Substation near Jerome, Idaho.
• SWIP-North is designed to enable Idaho Power to import up to 500 megawatts of power from south to north.
• Construction for SWIP-North is expected to begin as early as 2026 and take approximately two years to complete.
• The purpose of Idaho Power's ownership interest in SWIP-North is solely to import affordable power and enhance grid resiliency, not to sell energy to California or elsewhere.

Here's a quick look at the scale of IDACORP's operations and growth expectations supporting these market development efforts:

The company's average industrial and residential rates are noted to be 20% - 30% below the national average, which supports attracting new commercial load. Finance: draft 13-week cash view by Friday.

IDACORP, Inc. (IDA) - Ansoff Matrix: Product Development

You're looking at how IDACORP, Inc. (IDA) plans to develop new offerings to serve its rapidly growing customer base, which stood at 659,000 as of the second quarter of 2025.

Introduce new grid services using the planned 100 MW of battery storage capacity to offer peak-shaving and frequency regulation.

• Planned battery storage capacity for new services: 100 MW.
• Existing battery storage capacity: 908 MWh.
• Peak demand is projected to grow by nearly 45% over the next 20 years, with 1,700 MW of growth expected in total.
• The annual system peak is forecast to reach 4,949 MW by 2031.

Accelerate the Clean Energy Your Way (CEYW) program to offer 100% renewable energy options to more commercial customers.

• IDACORP, Inc.'s goal is 100% clean energy by 2045.
• CEYW Construction Option is available to Schedule 19 and Energy Service Agreement (Special Contract) customers.
• The CEYW program includes Renewable Energy Certificate (REC) Options with month-to-month or up to a one-year commitment.

Integrate the new 167 MW natural gas plant expansion to provide dispatchable capacity and firming services for intermittent renewables.

The Bennett Gas Expansion Project, a natural gas facility, will consist of nine reciprocating internal combustion engine units, providing up to 167 MW of generation, flexibly between 10 and 167 MW. The application for the Certificate of Public Convenience and Necessity (CPCN) was submitted on September 19, 2025.

Develop and market advanced smart-grid and demand-response programs to residential customers to manage the 45% peak demand surge.

The near-term growth in peak demand over the next five years is projected to be nearly 1,000 MW. The company's capital expenditure forecast for 2025 is $1.0 to $1.1 billion.

The 2025 earnings guidance range for diluted EPS is $5.80 - $5.90.

IDACORP, Inc. (IDA) - Ansoff Matrix: Diversification

You're looking at how IDACORP, Inc. (IDA) might push beyond its core regulated utility business, and the numbers show where the non-regulated pieces are already generating value.

Expand IDACORP Financial's investment portfolio beyond affordable housing into other real estate tax credit markets nationally.

IDACORP Financial is already active in real estate tax credits, specifically the Low-Income Housing Tax Credit (LIHTC) space. For the first nine months of 2025, the amortization of Additional Deferred Income Tax Credits (ADITCs) recorded under the Idaho regulatory stipulation was $39.0 million. This compares to $22.5 million recorded during the same period in 2024. The utility segment, Idaho Power, has an expectation to use between $50 million and $60 million of additional tax credits available under the Idaho regulatory mechanism in 2025.

The current structure includes IDACORP Financial as an investor in affordable housing and other real estate tax credit investments.

Form a non-regulated subsidiary to offer wildfire mitigation consulting services to other utilities, leveraging the new Idaho Wildfire Standard of Care Act.

The Idaho legislature established the Wildfire Standard of Care Act, which is set to take effect on July 1, 2025. This legislation requires electric corporations to adopt and file wildfire mitigation plans for commission approval, offering a rebuttable presumption of non-negligence if substantially complied with. The Idaho Public Utilities Commission (PUC) fiscal note estimated an ongoing cost of $182,800 for two additional Full Time Positions (FTPs) to manage this mandate.

Invest in non-utility infrastructure, such as fiber optic networks, along existing transmission rights-of-way for a new revenue stream.

IDACORP, Inc. has existing transmission rights-of-way across its service area, which covers 24,000 square miles in southern Idaho and eastern Oregon. In similar shared resource projects across the US, compensation for right-of-way access can include a fixed per-mile annual license fee, such as $1,600 per mile.

• Idaho Power service area: 24,000 square miles.
• Idaho Power customer base (as of Q3 2025): More than 650,000.
• Customer growth (12 months ended Sept 30, 2025): Approximately 15,000 new customers.

Acquire or develop small-scale, non-regulated distributed generation projects outside the current Idaho Power service territory.

IDACORP already operates Ida-West Energy, which is an operator of small hydroelectric generation projects that satisfy the requirements of the Public Utility Regulatory Policies Act of 1978 (PURPA). In 2024, IDACORP added nearly 200 megawatts (MW) of solar and battery storage to the system. The 2025 capital expenditure forecast for Idaho Power is between $1 billion and $1.1 billion.

Finance: draft 13-week cash view by Friday.