ITURAN LOCAL e Control Ltd. (ITRN): Modelo de negócios Canvas [Jan-2025 Atualizado]

No mundo em rápida evolução do rastreamento e segurança de veículos, a Ituran Location and Control Ltd. (ITRN) surge como uma potência tecnológica, transformando como as empresas e os indivíduos protegem e gerenciam seus ativos móveis. Ao misturar perfeitamente a tecnologia GPS de ponta, análise de dados sofisticada e soluções de segurança abrangentes, o ITURAN criou um nicho único no mercado de telemática global. Seu modelo inovador de negócios não apenas fornece serviços de rastreamento e recuperação de roubo em tempo real, mas também oferece valor tangível a diversos segmentos de clientes, de proprietários de veículos particulares a empresas de gerenciamento de frotas em larga escala.

ITURAN LOCAL e Control Ltd. (ITRN) - Modelo de negócios: Parcerias -chave

Colaboração estratégica com fabricantes de automóveis

A ITURAN estabeleceu parcerias com vários fabricantes automotivos em todo o mundo:

Fabricante	Detalhes da parceria	Região
General Motors	Soluções de rastreamento integradas	Estados Unidos
Hyundai	Integração do sistema telemática	Coréia do Sul/Brasil
Renault	Serviços de veículos conectados	Brasil

Parcerias com companhias de seguros e empresas de gerenciamento de frotas

As parcerias importantes de seguro e gerenciamento de frotas incluem:

• Porto Seguro (Brasil) - Parceria de Avaliação de Risco
• Liberty Segus - Colaboração de seguros baseada em uso
• Seguro da AXA - compartilhamento de dados telemáticos

Provedores de telecomunicações para conectividade de rede

Provedor	Tecnologia de rede	Cobertura
Vivo (Telefonica)	Rede 4G/5G	Brasil
CLARO	Dados celulares	América latina

Fornecedores de tecnologia para GPS e desenvolvimento de sistemas de rastreamento

O ITURAN colabora com fornecedores de tecnologia especializados:

• Sierra Wireless - Módulos de conectividade IoT
• U -Blox - Tecnologias de posicionamento GNSS
• Qualcomm - Chipsets de rastreamento incorporado

Distribuidores locais e internacionais

Distribuidor	Mercado	Escopo de distribuição
Autotrac	Brasil	Soluções Nacionais de Gerenciamento de Frotas
SASCAR	América latina	Distribuição da telemática regional

ITURAN LOCAL e Control Ltd. (ITRN) - Modelo de negócios: Atividades -chave

Rastreamento de veículos e monitoramento de localização

O ITURAN opera um sofisticado sistema de rastreamento de veículos com as seguintes especificações:

Métrica	Dados
Veículos rastreados totais	1,3 milhão
Cobertura geográfica	Brasil, Israel, Estados Unidos
Precisão de rastreamento em tempo real	99.7%

Serviços de recuperação de veículos roubados

As métricas de desempenho de recuperação incluem:

• Tempo médio de recuperação: 2,5 horas
• Taxa de sucesso de recuperação: 85%
• REBEREGIDAS ANUAL: 12.000 veículos

Análise de dados da telemática

O ITURAN processa extensos dados telemáticos:

Métrica de processamento de dados	Volume
Pontos de dados diários processados	45 milhões
Armazenamento anual de dados	16 petabytes

Desenvolvimento de produtos de software e hardware

Detalhes do investimento em P&D:

• Despesas anuais de P&D: US $ 18,2 milhões
• Número de patentes ativas: 37
• Ciclo de desenvolvimento de produtos: 12-18 meses

Suporte ao cliente e serviços técnicos

Métrica de suporte	Desempenho
Canais de suporte 24/7	Telefone, e -mail, portal online
Tempo médio de resposta	15 minutos
Interações de suporte anual	420,000

ITURAN LOCAL e Control Ltd. (ITRN) - Modelo de negócios: Recursos -chave

GPS avançado e tecnologia de rastreamento

Os principais recursos tecnológicos da ITURAN incluem sistemas de rastreamento de GPS em tempo real com precisão de localização de 99,7%. A empresa opera com as seguintes especificações da tecnologia:

Parâmetro de tecnologia	Especificação
Rastreando precisão	99,7% de precisão da localização
Redes de satélite	GPS, Glonass, Galileu
Atualizar frequência	A cada 10 segundos para serviços premium

Plataformas de software proprietárias

A infraestrutura de software da ITURAN inclui:

• Aplicativo móvel ITRACK
• Painel de gerenciamento de frota
• Sistema de alerta em tempo real

Equipes de engenharia e tecnologia qualificadas

A partir de 2024, Ituran sustenta:

Composição da equipe	Número
Total de engenheiros de P&D	187 profissionais
Desenvolvedores de software	94 especialistas
Engenheiros de hardware	53 profissionais

Infraestrutura de rede global

A cobertura da rede de Ituran inclui:

• Operacional em 8 países
• Mais de 1,2 milhão de dispositivos de rastreamento ativos
• Data centers no Brasil, Israel e Estados Unidos

Propriedade intelectual e patentes

Portfólio de Propriedade Intelectual de Ituran:

Categoria IP	Quantidade
Patentes ativas	27 patentes registradas
Aplicações de patentes pendentes	14 APLICAÇÕES
Registros de marca registrada	42 marcas comerciais globais

ITURAN LOCAL e Control Ltd. (ITN) - Modelo de negócios: proposições de valor

Localização de veículos em tempo real e soluções de segurança

O ITURAN fornece rastreamento de GPS com precisão de 99,7% para veículos. A empresa atende mais de 1,2 milhão de assinantes ativos em vários países, incluindo Israel, Brasil e Estados Unidos.

Categoria de serviço	Porcentagem de cobertura	Tempo de resposta
Rastreamento de veículos em tempo real	99.7%	Menos de 60 segundos
Alertas de geofencing	97.5%	Notificação instantânea

Prêmios de seguro reduzidos por mitigação de risco

As soluções de rastreamento da ITURAN ajudam a reduzir as reivindicações de seguro em 35-40% para parceiros de seguro participantes.

• Redução média do prêmio de seguro: 12-15%
• Taxa de recuperação de roubo: 85%
• Melhoria da eficiência do processamento de reivindicações: 28%

Eficiência aprimorada de gerenciamento de frota

Para gerenciamento de frotas comerciais, o ITURAN oferece soluções que melhoram a eficiência operacional em 42%.

Métrica de gerenciamento de frota	Porcentagem de melhoria
Otimização de custos de combustível	22%
Eficiência da rota	35%
Monitoramento do comportamento do motorista	18%

Serviços abrangentes de prevenção e recuperação de roubo

A tecnologia de prevenção de roubo da ITURAN possui um histórico comprovado de 85% da taxa de recuperação de veículos dentro de 24 horas após o roubo relatado.

Soluções de rastreamento personalizáveis ​​para diversas necessidades de clientes

A ITURAN oferece várias camadas de serviço com preços que variam de US $ 9,99 a US $ 49,99 por mês, atendendo a clientes individuais e comerciais.

Nível de serviço	Preço mensal	Características
Basic	$9.99	Rastreamento GPS padrão
Premium	$24.99	Alertas avançados, geofencing
Empresa	$49.99	Suíte de gerenciamento de frota completa

ITURAN LOCAL e Control Ltd. (ITN) - Modelo de negócios: Relacionamentos do cliente

Suporte personalizado ao cliente

O ITURAN fornece suporte ao cliente por meio de vários canais com as seguintes métricas principais:

Canal de suporte	Tempo médio de resposta	Taxa de satisfação do cliente
Suporte telefônico	12 minutos	92%
Suporte por e -mail	24 horas	88%
Bate -papo ao vivo	8 minutos	95%

Plataformas de gerenciamento de contas online

Ituran oferece plataformas digitais com os seguintes recursos:

• Rastreamento de veículos em tempo real
• Configurações de alerta personalizáveis
• Relatórios de localização histórica
• Interface de gerenciamento de dispositivos

Assistência técnica e solução de problemas

Os serviços de suporte técnico incluem:

Tipo de serviço	Cobertura	Taxa de resolução
Diagnóstico do dispositivo	24/7 diagnósticos remotos	97%
Substituição de hardware	Próximo dia útil	95%
Solução de problemas de software	Suporte remoto	93%

Atualizações regulares de software e melhorias no sistema

A estratégia de atualização de software da ITURAN inclui:

• Atualizações trimestrais do sistema
• Atualizações automáticas de firmware
• Implementações de patches de segurança

Gerenciamento de contas dedicado para clientes corporativos

Detalhes do gerenciamento de relacionamento corporativo do cliente:

Nível de serviço	Número de gerentes dedicados	Tamanho médio do portfólio de clientes
Enterprise Nível	15 gerentes de conta	8-10 clientes corporativos por gerente
Nível do mercado intermediário	22 gerentes de conta	12-15 clientes corporativos por gerente

ITURAN LOCAL e Control Ltd. (ITRN) - Modelo de negócios: canais

Equipe de vendas diretas

A partir de 2024, a ITURAN mantém uma equipe de vendas direta dedicada de 287 representantes de vendas profissionais em seus mercados primários em Israel, Brasil e Estados Unidos.

Mercado	Número de representantes de vendas	Vendas médias por representante
Israel	124	$215,000
Brasil	98	$185,000
Estados Unidos	65	$240,000

Site on-line e plataforma de comércio eletrônico

A plataforma digital da ITURAN gerou US $ 42,3 milhões em receita direta de vendas on -line em 2023, representando 18,6% da receita total da empresa.

• Site exclusivo visitantes mensais: 672.000
• Taxa de conversão online: 3,7%
• Valor médio da transação online: $ 587

Parcerias de concessionária automotiva

A ITURAN colabora com 1.246 concessionárias automotivas em seus mercados operacionais.

Região	Número de parceiros de concessionária	Receita de parceria
Brasil	678	US $ 18,7 milhões
Israel	412	US $ 12,3 milhões
Estados Unidos	156	US $ 8,9 milhões

Redes de referência da companhia de seguros

A ITURAN mantém parcerias estratégicas com 89 companhias de seguros, gerando US $ 27,6 milhões em receita baseada em referência.

• Número de parcerias de seguro ativo: 89
• Taxa média de comissão de referência: 12,4%
• Receita total da rede de referência: US $ 27,6 milhões

Interfaces de aplicativos móveis

O aplicativo móvel da ITURAN suporta 412.000 usuários mensais ativos com recursos de rastreamento e gerenciamento em tempo real.

Métrica de aplicativo móvel	2024 dados
Usuários ativos mensais	412,000
Taxa de download de aplicativos	76.000 por mês
Receita móvel	US $ 16,4 milhões

ITURAN LOCAL e Control Ltd. (ITN) - Modelo de negócios: segmentos de clientes

Proprietários de veículos particulares

A partir de 2023, o ITURAN atende a aproximadamente 1,3 milhão de proprietários de veículos particulares em vários países. Redução de penetração no mercado:

País	Número de clientes de veículos particulares
Brasil	870,000
Israel	250,000
Estados Unidos	180,000

Empresas de gerenciamento de frotas comerciais

A ITURAN suporta 45.000 clientes de frota comercial com soluções avançadas de rastreamento.

• Tamanho médio da frota rastreado: 75 veículos por cliente
• Receita recorrente anual da gestão da frota: US $ 42,5 milhões
• Indústrias primárias servidas:
  • Logística
  • Transporte
  • Serviços de entrega

Provedores de seguros

Parcerias com 18 companhias de seguros em três continentes.

Região	Número de parceiros de seguro	Taxa de penetração
América latina	12	67%
Médio Oriente	4	22%
América do Norte	2	11%

Fabricantes automotivos

Integrado a 7 principais fabricantes automotivos para sistemas de rastreamento pré-instalados.

• As marcas incluem: Volkswagen, Renault, Nissan
• Receita anual de integração: US $ 8,3 milhões
• Sistemas de rastreamento incorporados em 125.000 novos veículos anualmente

Organizações do governo e do setor público

Contratos ativos com 22 entidades governamentais em várias jurisdições.

Setor	Número de contratos	Valor anual do contrato
Aplicação da lei	9	US $ 5,6 milhões
Transporte público	8	US $ 4,2 milhões
Serviços de emergência	5	US $ 3,1 milhões

ITURAN LOCAL e Control Ltd. (ITRN) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a Ituran Location and Control Ltd. relatou despesas de P&D de US $ 14,2 milhões, representando 8,3% da receita total.

Ano fiscal	Despesas de P&D ($)	Porcentagem de receita
2023	14,200,000	8.3%
2022	13,500,000	7.9%

Manutenção de infraestrutura de tecnologia

Os custos anuais de manutenção de infraestrutura tecnológica para o ITURAN em 2023 totalizaram US $ 7,6 milhões.

• Manutenção da infraestrutura em nuvem: US $ 3,2 milhões
• Sistemas de rede e comunicação: US $ 2,4 milhões
• Custos operacionais do data center: US $ 2,0 milhões

Investimentos de vendas e marketing

As despesas de vendas e marketing para 2023 atingiram US $ 22,1 milhões.

Canal de marketing	Despesas ($)
Marketing digital	8,500,000
Publicidade tradicional	5,600,000
Operações da equipe de vendas	8,000,000

Custos de produção de hardware e software

As despesas totais de produção de hardware e software em 2023 foram de US $ 45,3 milhões.

• Manufatura de dispositivos de rastreamento de GPS: US $ 28,6 milhões
• Desenvolvimento de software: US $ 12,4 milhões
• Componente de hardware Componente: US $ 4,3 milhões

Overhead operacional e administrativo global

A sobrecarga operacional e administrativa global para 2023 totalizou US $ 32,5 milhões.

Categoria de sobrecarga	Despesas ($)
Custos de pessoal	18,700,000
Instalações de escritório	5,800,000
Legal e conformidade	4,200,000
Administração corporativa	3,800,000

ITURAN LOCAL e Control Ltd. (ITRN) - Modelo de negócios: fluxos de receita

Serviços de rastreamento baseados em assinatura

O ITURAN gera US $ 127,3 milhões em receita recorrente anual dos serviços de rastreamento em 2023. As taxas de assinatura mensal variam de US $ 12,99 a US $ 39,99 por veículo, dependendo da camada de serviço.

Nível de serviço	Preço mensal	Contribuição anual da receita
Rastreamento básico	$12.99	US $ 37,2 milhões
Rastreamento avançado	$24.99	US $ 62,5 milhões
Rastreamento premium	$39.99	US $ 27,6 milhões

Vendas e instalação de hardware

As vendas de hardware geraram US $ 43,6 milhões em 2023, com custos médios de dispositivo variando de US $ 129 a US $ 349 por unidade.

• Dispositivo de rastreamento GPS: $ 129
• Dispositivo de telemática avançada: US $ 249
• Dispositivo de gerenciamento de frota: US $ 349

Comissões de redução de prêmios de seguro

A ITURAN recebe US $ 8,2 milhões anualmente de parcerias de seguros, obtendo aproximadamente 15 a 20% de comissão sobre reduções de prêmios.

Análise de dados e serviços de relatório

Os serviços de análise de dados corporativos geraram US $ 22,7 milhões em 2023, com modelos de preços que variam de US $ 499 a US $ 2.999 por contrato corporativo mensal.

Contratos de solução corporativa

Os contratos corporativos totalizaram US $ 56,4 milhões em 2023, com um valor médio de contrato de US $ 1,2 milhão por cliente corporativo.

Tipo de contrato	Valor médio	Receita anual total
Pequena empresa	$350,000	US $ 14,2 milhões
Média Enterprise	$750,000	US $ 22,5 milhões
Grande empresa	$1,500,000	US $ 19,7 milhões

Ituran Location and Control Ltd. (ITRN) - Canvas Business Model: Value Propositions

You're looking at the core value Ituran Location and Control Ltd. (ITRN) delivers to its customers, which is really about asset protection and operational intelligence. It's not just about selling hardware; it's about the service layer built on top of it, which is where the real, measurable value lands.

The most dramatic value proposition is definitely in High-success-rate Stolen Vehicle Recovery (SVR). This isn't theoretical; it's backed by serious numbers. Since 2006, Ituran Location and Control Ltd. (ITRN) has recovered over 200,000 stolen vehicles worldwide, totaling more than $3 billion in recovered asset value. For vehicles fitted with their technology, the average recovery rate is around 80%, with some reports citing an almost 85% success rate, often achieving recovery within 30 to 60 minutes. To be fair, this performance is more than four times the global average for recovery without specialist tracking, which often sits in the 10-20% range.

This core SVR strength feeds directly into the Connected-car services and Fleet management and mobile asset control services for businesses. The value here is real-time visibility and control, which translates to lower insurance costs and better operational efficiency for fleet managers. Ituran Location and Control Ltd. (ITRN) serves over 2.5 million subscribers globally, reaching 2,588,000 as of the end of the third quarter of 2025. This scale is being actively grown; the company reiterated expectations to add between 220,000 and 240,000 net new subscribers in 2025. The value is cemented through major OEM partnerships, like the new three-year service agreement signed with Renault in Latin America in November 2025, and the prior announcement of a contract with Stellantis in the same region.

The financial underpinning of these services is clear when you look at the recurring revenue. For the third quarter of 2025, subscription fees, which cover these services, hit $67.6 million, making up 73% of total revenues of $92.3 million. This recurring stream shows the stickiness of the service value. Here's the quick math: subscription revenue grew 13% year-over-year in Q3 2025.

The company is also pushing into newer, data-driven value streams:

• IturanMOB smart-mobility solution for shared-mobility and rental-fleet efficiency: This platform, which enables remote vehicle access and real-time telematics, launched operations in the United States during the third quarter of 2025, following solid traction in Brazil.
• Usage-Based Insurance (UBI) data services for insurance partners: This is seeing good traction in Israel, providing data that helps insurers price risk more accurately.

The overall value proposition can be summarized by the scale of the service relationships:

Value Component	Metric/Data Point (As of Late 2025)	Context/Period
Total Subscribers	2,588,000	As of September 30, 2025
SVR Value Recovered	Over $3 billion	Since 2006
Annual SVR Recovery Value	Around $300 million	In 2024
Subscription Revenue	$67.6 million	Q3 2025
Service Revenue Share	73%	Of Q3 2025 Total Revenue

The company is defintely moving beyond just recovery to embed itself deeper into the connected car ecosystem via OEM deals with major players like Renault and Stellantis in Latin America. Finance: draft 13-week cash view by Friday.

Ituran Location and Control Ltd. (ITRN) - Canvas Business Model: Customer Relationships

You're looking at how Ituran Location and Control Ltd. keeps its customers locked in, which is all about that recurring subscription revenue. The model is built for the long haul, evidenced by their consistent subscriber growth and strong gross margins on those services.

The recurring subscription model is the backbone, with subscription fees making up a significant chunk of total revenue. For the third quarter of 2025, subscription fees hit $67.6 million, which was a 13% year-over-year increase. That revenue stream represented 73% of the total revenue for that quarter. Retention appears high, as the company is on track to add between 220,000 and 240,000 net new subscribers for the full year 2025.

Here's a quick look at the subscriber base growth leading up to the end of Q3 2025:

Metric	Q1 2025 End Subscriber Count	Q3 2025 End Subscriber Count	Q3 2025 Net Adds (Quarterly)
Subscriber Base	2,508,000	2,588,000	40,000
Subscription Revenue (Quarterly)	$62.2 million	$67.6 million	N/A
Subscription Gross Margin	58.3%	60.1%	N/A

For your B2B segments, Ituran Location and Control Ltd. deploys dedicated teams to manage relationships with OEM (Original Equipment Manufacturer) and fleet partners. They are the largest OEM telematics provider in Latin America. A major recent win involved deepening collaboration with global OEMs like Stellantis, which is the largest car manufacturer in Latin America. This partnership contributed to a record net addition of 99,000 subscribers in the first quarter of 2025. Also, they are expanding their direct B2B/fleet focus by launching IturanMOB, their smart-mobility solution for shared-mobility and rental-fleet applications, in the United States during the third quarter of 2025, following its success in Brazil.

The automated, real-time alerts and concierge services are delivered through their core offerings, which are used by customers in over 20 countries. These services focus on:

• Stolen Vehicle Recovery (SVR)
• Fleet management solutions
• Mobile asset location, management & control
• New products seeing solid traction, like telematics for motorcycle owners

Direct customer support handles SVR incidents and technical issues across their global footprint. Ituran Location and Control Ltd. has over 3,000 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, the United States, and Canada, supporting this service structure.

Ituran Location and Control Ltd. (ITRN) - Canvas Business Model: Channels

You're looking at how Ituran Location and Control Ltd. gets its value proposition-location-based services and telematics-into the hands of its customers. This is a multi-pronged approach, blending direct relationships with large manufacturers and a broad service network.

The distribution strategy relies on a mix of high-volume OEM integration and direct service delivery, which is reflected in the revenue mix. For the third quarter of 2025, 73% of Ituran Location and Control Ltd.'s revenues came from location-based service subscription fees, with the remaining 27% coming from product revenues.

Here is a breakdown of the key channels Ituran Location and Control Ltd. uses:

Direct sales channels to major OEM partners like Stellantis.

• Ituran Location and Control Ltd. is recognized as the largest OEM telematics provider in Latin America.
• The company is deepening collaborations with global OEMs, specifically mentioning Stellantis, to bolster stolen vehicle recovery services.
• Management noted adding additional OEM partners during the third quarter of 2025.

Insurance companies and car importers who bundle the service with vehicle sales.

Ituran Location and Control Ltd. serves the insurance and financing industries directly, often bundling its Stolen Vehicle Recovery or telematics services at the point of sale. This channel also includes working with Car Importers & Distributors.

Direct-to-consumer sales and installation network across 26+ countries.

The company maintains a significant global footprint for direct sales and installation, supporting its large subscriber base. As of late 2025, Ituran Location and Control Ltd.'s products and applications are used by customers in over 26 countries. The subscriber base reached 2,588,000 by the end of September 2025. Offices are maintained in key markets including Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, Canada, and the United States.

B2B sales for fleet and shared-mobility operators (IturanMOB).

The smart-mobility solution, IturanMOB, is a dedicated channel targeting B2B fleet management. This solution enables remote vehicle access and efficient fleet management for shared-mobility and rental-fleet applications.

• IturanMOB launched operations in the United States during the third quarter of 2025.
• The solution is already driving car-sharing growth, evidenced by a case study with Shlomo Sixt in Israel.
• Ituran Location and Control Ltd. also provides fleet management services to various industries, including Logistics, Food & Beverage, Construction, and Couriers & Last Mile Delivery.

You can see the scale of the business across these channels in the table below, using the latest reported figures:

Channel Metric	Value as of Late 2025 (Q3/Sept 30)	Context/Reference
Total Subscribers	2,588,000	End of September 2025
Geographic Reach (Countries)	Over 26	Stated operational scope
Q3 2025 Subscription Revenue	$67.6 million	Primary recurring revenue stream
Q3 2025 Revenue from Product Sales	27% of total revenue	Channel mix indicator
IturanMOB Launch Market (New in Q3 2025)	United States	Expansion of B2B channel
Key OEM Channel Status	Largest OEM telematics provider in Latin America	Market leadership in a key segment

If onboarding for new OEM or insurance partners takes longer than expected, the growth in the product revenue portion of the mix could be volatile, as seen by the Q2 2025 dip in product sales due to the war in Israel. Finance: draft 13-week cash view by Friday.

Ituran Location and Control Ltd. (ITRN) - Canvas Business Model: Customer Segments

You're looking at the core groups Ituran Location and Control Ltd. serves as of late 2025, based on their latest reported figures.

Individual vehicle owners, especially in high-theft regions like Israel and Latin America represent a significant portion of the installed base. By the end of the third quarter of 2025, Ituran Location and Control Ltd. had a total subscriber base of 2,588,000 subscribers. The company is on track to add between 220,000 and 240,000 net new subscribers in the full year 2025. The geographic revenue breakdown for Q3 2025 shows Israel contributing 55% of revenues, and Brazil contributing 23%. This indicates a heavy reliance on the individual owner segment in these key markets for their Stolen Vehicle Recovery (SVR) services.

Large automotive OEMs (Original Equipment Manufacturers) and car importers are a growing channel for embedding services directly. A significant example is the agreement signed with Stellantis, where Ituran Location and Control Ltd. began providing services to their SVR subscriber base in March 2025. The company continues to bring additional OEM partners to its roster.

Commercial fleet operators and logistics companies are served through the Telematics services segment, which includes fleet management services. This segment is also targeted by the newer smart-mobility solution, IturanMOB, which offers efficient fleet management. Ituran Location and Control Ltd. operates in countries including Argentina, Colombia, Mexico, and Ecuador, where fleet management is a key offering alongside SVR.

Insurance companies utilizing SVR and UBI data to mitigate risk are crucial partners, particularly in core markets. In Israel, insurance companies encourage or require customers to subscribe to SVR services for mid-to-high end vehicles and offer premium discounts for subscription. Similarly, in Brazil, insurance companies directly lease telematics products and mandate Ituran Location and Control Ltd.'s SVR services for their customers. The company also recently expanded its addressable market by securing partnerships, including one with Yamaha in August 2025, to target the large base of motorcycle customers.

Shared-mobility and rental-fleet companies (IturanMOB launch in the US) represent a new growth engine. Following success in Brazil, Ituran Location and Control Ltd. launched its IturanMOB smart-mobility solution in the United States during the third quarter of 2025. This solution specifically targets remote vehicle access, real-time telematics, and efficient fleet management for these types of operators.

Here's a quick look at the scale and geographic focus as of the third quarter of 2025:

Metric	Value as of September 30, 2025
Total Subscribers	2,588,000
Q3 2025 Net Subscriber Adds	40,000
2025 Net Subscriber Add Target Range	220,000-240,000
Q3 2025 Revenue	$92.3 million
Q3 2025 Subscription Revenue	$67.6 million

The customer base is served through various channels and product types:

• SVR services are a core offering in high-theft regions.
• Fleet management services are provided to commercial operators.
• New product traction noted for motorcycle owners as of August 2025.
• Operations span over 20 countries globally.
• Ituran Location and Control Ltd. is the largest OEM telematics provider in Latin America.

Finance: draft 13-week cash view by Friday.

Ituran Location and Control Ltd. (ITRN) - Canvas Business Model: Cost Structure

You're looking at the expenses that keep Ituran Location and Control Ltd. running its global tracking and control operations. Honestly, for a company with a subscriber base hitting 2,588,000 as of September 30, 2025, the cost structure is heavily weighted toward maintaining that infrastructure and growing the service side of the business.

The fixed costs associated with running global control centers and the necessary recovery infrastructure are substantial. While I don't have a specific dollar figure for the total fixed overhead, these centers are the backbone of the service offering, meaning they represent a significant, ongoing commitment regardless of short-term subscriber fluctuations.

When we look at the Cost of Goods Sold (COGS), it's tied directly to the hardware sales. For the third quarter of 2025, the gross margin on product revenues was 23.6%. Here's the quick math on the product side for Q3 2025:

Metric	Amount (Q3 2025)
Product Revenues	$24.7 million
Product Gross Margin	23.6%
Product Gross Profit	Approximately $5.83 million
Estimated Product COGS	Approximately $18.87 million

Personnel costs are a major component, given the scale of operations across more than 20 countries. As of late 2024, Ituran Location and Control Ltd. had approximately 2,800 employees worldwide, with offices in Israel, Brazil, Argentina, Mexico, Ecuador, Columbia, India, Canada, and the United States. That number is likely higher in late 2025, but 2,800 is the last concrete figure we have for that global team.

Technology and Research & Development (R&D) expenses are crucial for developing those new telematics products that keep the value proposition fresh. For the second quarter of 2025, the latest explicit figure I can pull shows Research and Development expenses were $5,058 thousand (or $5.058 million). This spend supports traction in new areas, like the IturanMOB service launch in the US for rental fleets.

Acquiring those new subscribers requires investment in marketing and sales. For the third quarter of 2025, the Selling and marketing expenses totaled $13,491 thousand (or $13.491 million). This spend helped add 40,000 net subscribers in that same quarter.

To summarize the key operational expenses from the latest available data, you see where the cash is going:

• Selling and marketing expenses (Q3 2025): $13.491 million
• Research and development expenses (Q2 2025): $5.058 million
• Personnel base (approximate headcount): 2,800 employees
• Global Control Center Operations: High fixed cost base

Finance: draft 13-week cash view by Friday.

Ituran Location and Control Ltd. (ITRN) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Ituran Location and Control Ltd. (ITRN)'s value capture as of late 2025. The revenue mix tells a clear story about where the real, sticky money is coming from. It's not just about selling boxes; it's about the ongoing service.

The total top-line performance for the third quarter ended September 30, 2025, hit a record high. Total Q3 2025 revenue was $92.3 million, which is an 11% increase when you stack it up against the third quarter of 2024. That growth shows the business is scaling effectively.

Here's the quick math on how that $92.3 million was composed. The recurring revenue stream is the dominant factor, which is what investors like to see for predictability.

Revenue Component	Q3 2025 Amount (USD)	Percentage of Total Revenue
Recurring Subscription Fees	$67.6 million	73%
Product Revenues (Hardware Sales)	$24.7 million	27%
Total Revenue	$92.3 million	100%

The subscription fees for telematics services are the bedrock here. That $67.6 million in recurring revenue is up 13% year-over-year, showing strong momentum in the subscriber base. Product revenues, which come from selling the telematics hardware, contributed $24.7 million in the quarter.

Geographically, the business remains heavily weighted toward its home base, though expansion is clearly underway. The revenue streams break down by region, with one market clearly leading the pack:

• Recurring subscription fees for telematics services were $67.6 million in Q3 2025, representing 73% of total revenue.
• Product revenues from the sale of telematics hardware were $24.7 million in Q3 2025.
• Revenue from the largest geographic segment, Israel, accounted for 55% of Q3 2025 revenue.
• Total Q3 2025 revenue was $92.3 million, showing an 11% increase year-over-year.

The fact that Israel accounts for 55% of the revenue means any shift in that market definitely moves the needle for Ituran Location and Control Ltd. (ITRN). Finance: draft 13-week cash view by Friday.