J.Jill, Inc. (Jill): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da J.Jill, Inc., uma potência da moda feminina que criou magistralmente um modelo de negócios direcionado a mulheres profissionais envelhecidas 35-65 com roupas com tamanho inclusivo e elegante. Ao misturar perfeitamente a presença física do varejo, plataformas robustas de comércio eletrônico e experiências personalizadas de clientes, J.Jill esculpiu um nicho único no cenário competitivo da moda do mercado intermediário, transformando como as mulheres modernas se aproximam de soluções versáteis e confortáveis ​​do guarda-roupa.

J.Jill, Inc. (Jill) - Modelo de Negócios: Parcerias -chave

Fabricantes de roupas e fornecedores na Ásia

A J.Jill fontes de fabricação de vários países na Ásia, com foco primário no seguinte:

País	Porcentagem de fabricação	Principais fornecedores
China	42%	Grupo Esquel, TAL APAREL LIMITED
Vietnã	33%	Hansae Vietnam Co., Ltd.
Bangladesh	15%	Enviado TEXTILE LIMITED
Índia	10%	Exportações de Gokaldas

Provedores de plataforma de comércio eletrônico

• Salesforce Commerce Cloud
• Oracle Retail
• SAP Commerce Cloud

Os proprietários de shopping e shopping centers

J.Jill mantém parcerias com as principais empresas de gerenciamento de propriedades de varejo:

Empresa de gerenciamento de propriedades	Número de locais de loja	Gasto anual de arrendamento
Grupo de Propriedade Simon	87 lojas	US $ 24,3 milhões
Macerich	45 lojas	US $ 12,7 milhões
Grupo Westfield	22 lojas	US $ 6,5 milhões

Agências de marketing digital e publicidade

• Publicis Groupe
• Omnicom Media Group
• WPP plc

Provedores de serviços de logística e remessa

Provedor de remessa	Volume de envio anual	Valor do contrato
UPS	1,2 milhão de pacotes	US $ 8,6 milhões
FedEx	0,9 milhão de pacotes	US $ 6,4 milhões
USPS	0,5 milhão de pacotes	US $ 3,2 milhões

J.Jill, Inc. (Jill) - Modelo de Negócios: Atividades -chave

Projetando roupas e acessórios femininos

J.Jill emprega uma equipe de design dedicada de 45 profissionais focados na criação de coleções de roupas femininas. Em 2023, a empresa desenvolveu 8 coleções sazonais distintas com aproximadamente 250-300 designs exclusivos de roupas e acessórios.

Métricas de design	2023 dados
Tamanho da equipe de design	45 profissionais
Coleções sazonais	8 coleções
Designs exclusivos por ano	250-300 itens

Operações e gerenciamento de lojas de varejo

A partir do quarto trimestre de 2023, a J.Jill opera 224 lojas de varejo nos Estados Unidos. A empresa mantém uma pegada consistente da loja com um tamanho médio de loja de 3.200 pés quadrados.

Operações da loja	2023 Estatísticas
Total de lojas de varejo	224 lojas
Tamanho médio da loja	3.200 pés quadrados

Desenvolvimento e manutenção da plataforma de comércio eletrônico

A plataforma digital de J.Jill gerou US $ 233,4 milhões em vendas líquidas durante 2023, representando 47,5% da receita total da empresa. A empresa investe aproximadamente US $ 4,2 milhões anualmente em infraestrutura digital e aprimoramento da plataforma.

Desempenho de comércio eletrônico	2023 Métricas
Vendas digitais	US $ 233,4 milhões
Porcentagem da receita total	47.5%
Investimento de infraestrutura digital	US $ 4,2 milhões

Marketing de marca e engajamento do cliente

J.Jill aloca 12-15% da receita anual para atividades de marketing. A estratégia de marketing inclui:

• Campanhas de publicidade digital
• Email marketing para 2,1 milhões de assinantes
• Engajamento de mídia social em várias plataformas
• Programa de fidelidade com 1,5 milhão de membros ativos

Gerenciamento de inventário e otimização da cadeia de suprimentos

A empresa mantém um sofisticado sistema de gerenciamento de inventário, com US $ 97,6 milhões em inventário total em dezembro de 2023. Operações da cadeia de suprimentos envolvem 12 relações primárias de fornecedores em locais de fabricação internacionais.

Gerenciamento de inventário	2023 dados
Valor total do inventário	US $ 97,6 milhões
Relacionamentos primários do fornecedor	12 fornecedores

J.Jill, Inc. (Jill) - Modelo de negócios: Recursos -chave

Equipe estabelecida de design de roupas e merchandising

A partir de 2024, J.Jill emprega aproximadamente 150 profissionais de design e merchandising. A equipe tem uma experiência média do setor de 12,5 anos.

Composição da equipe de design	Número de profissionais
Designers seniores	22
Designers juniores	68
Especialistas em merchandising	60

Extensa rede de lojas de varejo

A J.Jill opera 224 lojas de varejo nos Estados Unidos a partir do quarto trimestre de 2023.

Tipo de loja	Número de locais
Lojas de preço total	180
Lojas de saída	44

Forte reputação da marca na moda feminina

A avaliação da marca estimou em US $ 215 milhões em 2023, com uma taxa de fidelidade de clientes de 62%.

Infraestrutura de tecnologia digital

• Plataforma de comércio eletrônico que suporta experiência de varejo omnichannel
• Sistema de Gerenciamento de Inventário Avançado
• Aplicativo móvel com recursos de compras personalizadas

Investimento digital	Quantia
Orçamento de tecnologia anual	US $ 8,7 milhões
Receita de comércio eletrônico	US $ 127,3 milhões (2023)

Experiência de gestão e varejo experiente

Equipe executiva com uma média de 18 anos em liderança no varejo.

Posição executiva	Anos de experiência
CEO	22 anos
Diretor de Merchandising	16 anos
Diretor financeiro	15 anos

J.Jill, Inc. (Jill) - Modelo de Negócios: Proposições de Valor

Roupas elegantes e confortáveis ​​para mulheres de 35 a 65 anos

No ano fiscal de 2022, J.Jill registrou vendas líquidas de US $ 469,3 milhões, visando mulheres na demografia da idade de 35 a 65 anos. A linha de produtos da empresa se concentra em designs sofisticados e confortáveis ​​de roupas.

Faixa etária	Porcentagem do mercado -alvo	Gastos médios
35-45	32%	US $ 287 por ano
46-55	38%	US $ 412 por ano
56-65	30%	US $ 356 por ano

Camas de moda inclusivas de tamanho

J.Jill oferece tamanhos de roupas que variam de XXs a 3x, cobrindo 92% dos tipos de corpo feminino.

• Faixa de tamanho: xxs a 3x
• Ofertas de tamanho grande: 14-24 tamanhos
• Porcentagem de inventário inclusivo de tamanho: 47%

Peças de guarda-roupa versáteis de alta qualidade

A empresa mantém um 75% de taxa de cliente recorrente Devido à qualidade e versatilidade do produto.

Categoria de produto	Preço médio	Classificação da qualidade do tecido
Tops	$59.50	4.6/5
Vestidos	$89.00	4.7/5
Calça	$79.00	4.5/5

Experiência de compra personalizada

J.Jill investiu US $ 12,4 milhões em tecnologias de personalização digital em 2022.

• Consultas de estilo online: 23% dos clientes
• Usuários de aplicativos móveis: 215.000
• Alcance personalizado de marketing por e -mail: 1,2 milhão de assinantes

Preços acessíveis para consumidores do mercado intermediário

Valor médio da transação em 2022: US $ 127,50, posicionando a marca no segmento do mercado intermediário.

Segmento de preços	Preço médio do item	Posicionamento de mercado
Low-end	$39.50	Itens básicos
Intervalo intermediário	$89.00	Oferta primária
Premium	$159.00	Coleção limitada

J.Jill, Inc. (Jill) - Modelo de Negócios: Relacionamentos do Cliente

Programa de fidelidade com recompensas personalizadas

O programa de recompensas VIP J.Jill VIP oferece a seguinte estrutura:

• 5% em dinheiro de volta em cada compra
• Recompensas de aniversário de US $ 15 de desconto
• Sistema de recompensas baseado em camada com 3 níveis de associação

Nível de associação	Limite anual de gastos	Benefícios adicionais
Bronze	$0 - $499	Recompensas básicas
Prata	$500 - $999	Frete grátis
Ouro	$1,000+	Acesso antecipado às vendas

Atendimento ao cliente responsivo

Métricas de atendimento ao cliente em 2024:

• Tempo médio de resposta: 2,3 horas
• Classificação de satisfação do cliente: 4.2/5
• Canais de suporte: telefone, e -mail, chat ao vivo, mídia social

Email e engajamento de mídia social

Plataforma	Seguidores/assinantes	Taxa de engajamento
Lista de e -mails	1,2 milhão de assinantes	22% de taxa de abertura
Instagram	385.000 seguidores	Taxa de engajamento de 3,7%
Facebook	275.000 seguidores	2,9% de taxa de engajamento

Serviços de estilo pessoal na loja

Detalhes do serviço de estilo pessoal:

• Consulta gratuita de estilo de 45 minutos
• Disponível em 92% dos locais de varejo
• Taxa média de conversão: 38% das consultas resultam em compra

Comunicações promocionais regulares

Tipo de comunicação	Freqüência	Desconto promocional médio
Promoções por e -mail	Semanalmente	25-40% de desconto
Vendas sazonais	4 vezes por ano	50-70% de desconto em itens selecionados
Vendas flash	Mensal	30-45% de desconto

J.Jill, Inc. (Jill) - Modelo de Negócios: Canais

Lojas de varejo físico

A partir do quarto trimestre de 2023, a J.Jill opera 224 lojas de varejo nos Estados Unidos.

Tipo de loja	Número de locais	Tamanho médio da loja
Lojas de linha completa	180	4.500 pés quadrados
Lojas de saída	44	3.200 pés quadrados

Site de comércio eletrônico

O canal de vendas on -line principal da J.Jill é o JJill.com, que gerou US $ 239,7 milhões em receita digital em 2022, representando 44,8% do total de vendas líquidas.

• Tráfego do site: aproximadamente 7,2 milhões de visitantes únicos mensalmente
• Taxa média de conversão online: 3,6%
• Tráfego da Web móvel: 62% do tráfego digital total

Aplicativo de compras móveis

Lançado em 2019, o J.Jill Mobile App é responsável por 28% do total de vendas digitais.

Métrica de aplicativo	Valor
Downloads de aplicativos totais	512,000
Usuários ativos mensais	187,000

Vendas de catálogo

J.Jill continua a manter um canal de vendas de catálogo, que contribuiu com US $ 42,5 milhões em receita em 2022.

• Circulação do catálogo trimestral: 1,2 milhão
• Taxa de conversão de vendas acionada por catálogo: 2,1%

Plataformas de mídia social

Os canais de mídia social servem como plataformas de marketing e engajamento para J.Jill.

Plataforma	Seguidores	Taxa de engajamento
Instagram	328,000	3.2%
Facebook	412,000	2.7%

J.Jill, Inc. (Jill) - Modelo de negócios: segmentos de clientes

Mulheres profissionais demográficas

Faixa etária-alvo: 35-65 anos

Característica demográfica	Porcentagem/estatística
Idade mediana do cliente -alvo	47,3 anos
Renda familiar média	$95,000 - $125,000
Nível de educação	68% graduados da faculdade

Poder de renda e compra

Renda média a alta demográfica com características específicas de gastos:

• Orçamento anual de roupas: US $ 2.400 - US $ 3.600
• Gastes médios por J.Jill Transação: US $ 127,50
• Taxa repetida do cliente: 42,3%

Preferências de moda e estilo

Categoria de estilo	Porcentagem de preferência
Profissional casual	54%
Desgaste de fim de semana/lazer	31%
Desgaste formal/de eventos	15%

Inclusão de tamanho

Cobertura de faixa de tamanho: XS a 3x

• Porcentagem de clientes usando tamanhos 14-24: 37%
• Medições médias do corpo consideradas: Busto 42 ', cintura 36', quadris 44 '

Orientação do estilo de vida

Categoria de estilo de vida	Porcentagem de base de clientes
Profissionais corporativos	48%
Proprietários de pequenas empresas	22%
Empresários/freelancers	17%
Outras categorias profissionais	13%

J.Jill, Inc. (Jill) - Modelo de negócios: Estrutura de custos

Aluguel de lojas e operações da loja de varejo

A partir do terceiro trimestre de 2023, a J.Jill operava 224 lojas de varejo. Os custos anuais de ocupação da loja foram de aproximadamente US $ 62,4 milhões para o ano fiscal de 2022.

Categoria de custo	Despesa anual
Aluguel da loja	US $ 45,2 milhões
Utilitários	US $ 8,6 milhões
Manutenção da loja	US $ 8,6 milhões

Compras de inventário

Os custos totais de inventário para o ano fiscal de 2022 foram de US $ 148,3 milhões, representando uma parcela significativa das despesas operacionais da empresa.

• Custo dos bens vendidos (engrenagens): US $ 148,3 milhões
• Taxa de rotatividade de inventário: 3,2x
• Valor médio de inventário: US $ 46,3 milhões

Salários e treinamento de funcionários

As despesas totais do trabalho para o ano fiscal de 2022 foram de US $ 117,6 milhões.

Categoria de despesas com trabalho	Custo anual
Salários da equipe da loja de varejo	US $ 82,3 milhões
Salários de funcionários corporativos	US $ 35,3 milhões

Despesas de marketing e publicidade

As despesas de marketing para o ano fiscal de 2022 totalizaram US $ 24,7 milhões.

• Marketing Digital: US $ 12,4 milhões
• Publicidade tradicional: US $ 7,3 milhões
• Campanhas promocionais: US $ 5 milhões

Manutenção de tecnologia e plataforma digital

As despesas de infraestrutura de tecnologia e plataforma digital foram de US $ 18,2 milhões no ano fiscal de 2022.

Categoria de custo de tecnologia	Despesa anual
Plataforma de comércio eletrônico	US $ 8,6 milhões
Infraestrutura de TI	US $ 6,3 milhões
Segurança digital	US $ 3,3 milhões

J.Jill, Inc. (Jill) - Modelo de negócios: fluxos de receita

Vendas de lojas de varejo

A partir do ano fiscal de 2023, a J.Jill operava 224 lojas de varejo nos Estados Unidos. A receita total das lojas de varejo foi de US $ 389,2 milhões, representando 64,3% do total de vendas líquidas.

Métrica	Valor
Total de lojas de varejo	224
Receita de lojas de varejo	US $ 389,2 milhões
Porcentagem de vendas totais	64.3%

Vendas on-line de comércio eletrônico

Os canais de vendas digitais geraram US $ 216,5 milhões em receita, representando 35,7% do total de vendas líquidas para o ano fiscal de 2023.

Métrica de vendas on -line	Valor
Receita de comércio eletrônico	US $ 216,5 milhões
Porcentagem de vendas totais	35.7%

Coleções sazonais e novas linhas de produtos

J.Jill lança várias coleções sazonais anualmente, com uma média de 4-6 novas linhas de produtos por ano. As coleções sazonais contribuem com aproximadamente 40% da receita anual total.

Acessórios e vendas complementares de produtos

• Receita de acessórios: US $ 45,3 milhões
• As categorias de produtos complementares incluem:
  • Joia
  • Bolsas
  • Lenços
  • Calçados

Programa de fidelidade e compras recorrentes de clientes

O J.Jill Rewards O programa gera negócios repetidos significativos. A partir de 2023:

Métrica do Programa de Fidelidade	Valor
Membros de lealdade ativa	1,2 milhão
Repetir a taxa de cliente	52%
Gasto médio recorrente de clientes	US $ 275 por ano

J.Jill, Inc. (JILL) - Canvas Business Model: Value Propositions

You're looking at the core reasons why the 40-70 age demographic chooses J.Jill, Inc. over other options. This segment, often overlooked by the broader fashion industry, is economically significant; 99% of these women report being the sole or equal decision-maker for household spending. J.Jill, Inc. serves this group, which has an average customer tenure of 10 years, by focusing on their specific needs.

The style proposition is built around being easy, thoughtful, and inspired, directly addressing the frustration felt by 42% of this demographic regarding outfit selection. The apparel itself is high-quality, refined, and casual, prioritizing comfort and versatility-a key shift in post-pandemic purchasing habits. This focus is reflected in the financial reality; for the second quarter of fiscal year 2025, J.Jill, Inc. maintained a gross margin of 68.4%, suggesting customers are willing to invest in perceived quality.

J.Jill, Inc. commits to inclusivity, which is a tangible part of the value exchange. This includes offering inclusive sizing across the board, with size 2X available in all retail stores, and crucially, maintaining consistent pricing across all sizes. This commitment is part of a broader strategy that saw the company end the second quarter of fiscal 2025 with 247 stores.

The brand's central marketing narrative, the 'One Wardrobe. No Limits.' campaign, launched in April 2024, directly supports the versatility value proposition. This campaign showcases how pieces are transitional, designed to transcend limitations, which appeals to the 36% of women who report having a third of their closet unworn for two years or more. The company reinforced this message with new multi-market TV advertising that started in May 2025.

The final layer of value is the high-touch customer experience across all channels. This involves personalized styling advice and in-store features designed to inspire customers and demonstrate versatility. The company is actively investing in its infrastructure to support this, with total capital expenditures for fiscal year 2025 projected between $20.0 million and $25.0 million. This investment supports the entire ecosystem, including the direct-to-consumer channel, which represented 46.4% of net sales in Q2 FY2025.

Here's a quick look at the operational scale supporting these value propositions as of the second quarter of fiscal 2025:

Metric	Value (Q2 FY2025)	Context/Comparison
Net Sales	$154.0 million	Decreased 0.8% year-over-year
Adjusted EBITDA	$25.6 million	Margin was 16.6%
Total Store Count	247 stores	Net new store growth expected to be 1 to 5 for FY2025
Customer Tenure	10 years	Indicates strong customer loyalty
Share Repurchase Program Remaining	$21.0 million	Of a $25.0 million authorization expiring December 2026

The focus on the affluent, older customer means the brand is less susceptible to certain economic pressures, as evidenced by the high average income of the 45-60 group, often exceeding $100,000. The value proposition is clearly defined by these attributes:

• Targeting women aged 40-70.
• Focus on apparel quality, comfort, and versatility.
• Sizing from 0 to 20 and XS to 2X with price parity.
• Campaign emphasizing versatile styling, launched in April 2024.
• Commitment to high-touch service across channels.

The company's market capitalization stood at $255.53 million as of early December 2025. Finance: review Q3 inventory projections against the $60.6 million inventory level reported at the end of Q1 FY2025.

J.Jill, Inc. (JILL) - Canvas Business Model: Customer Relationships

You're looking at how J.Jill, Inc. keeps its core customer base engaged, and honestly, it's all about that long-term relationship. The brand targets affluent women, generally 45 and older, and they've built something special with them.

The service model is definitely built around being present where the customer is. J.Jill offers what they call a high touch customer experience through its network of over 200 stores nationwide, which is paired with a robust ecommerce platform. This means you get personalized attention whether you're in a physical location or interacting digitally. The company is focused on enhancing this customer journey as part of its strategic framework moving forward.

Loyalty here isn't just a buzzword; it's a measurable asset. J.Jill, Inc. has cultivated a customer base with an industry-leading average tenure of 10 plus years. That kind of stickiness is rare in apparel retail. When they retain a customer over that time, that person often migrates from being a single-channel shopper to a more valuable omnichannel customer.

The data-centric approach is key to keeping that relationship fresh. While I can't give you the exact percentage of product development spend tied to transaction behavior, we know the channels they use to maintain that emotional connection are heavily weighted toward direct engagement. For the second quarter of fiscal year 2025, for instance, Direct to Consumer net sales-which covers ecommerce and catalog-represented 46.4% of total net sales. That shows a significant reliance on direct marketing and digital outreach to keep the connection alive.

To give you a snapshot of the financial commitment to shareholders, which is a different kind of relationship, the Board recently declared a quarterly cash dividend. This is a concrete return to the owners of the business.

Metric	Value (As of Late 2025 Data)
Quarterly Cash Dividend Declared	$0.08 per share
Annualized Dividend	$0.32 per share
Recent Dividend Yield	1.9%
Projected Payout Ratio (Next Year)	Approximately 8.8%
Average Customer Tenure	10 plus years
Direct to Consumer Sales Share (Q2 FY25)	46.4% of Net Sales

The financial underpinning for this shareholder return looks solid; the dividend is considered well covered, with analysts projecting a payout ratio of only about 8.8% for the next year. Here's the quick math: the company expects to earn between $3.36 and $3.62 in EPS, making that $0.32 annual dividend look very safe, which defintely helps maintain investor confidence.

The focus on direct channels and customer loyalty is supported by the brand's overall strategy, which includes these key relationship drivers:

• High-touch service in over 200 stores and via the contact center.
• Leveraging a customer base with an average tenure of 10+ years.
• Maintaining a significant digital presence, with DTC sales at 46.4% in Q2 FY25.
• Commitment to shareholder value via the $0.08 quarterly dividend.

Finance: draft 13-week cash view by Friday.

J.Jill, Inc. (JILL) - Canvas Business Model: Channels

The physical footprint for J.Jill, Inc. remains a core part of its distribution strategy, though its digital presence is nearly equal in scale. At the end of the first quarter of fiscal 2025, which concluded on May 3, 2025, J.Jill, Inc. operated 249 stores across the United States. This count saw a slight reduction by the end of the second quarter of fiscal 2025, ending at 247 stores as of August 2, 2025, following the closure of two locations in Q2. This physical network supports the brand's commitment to a high touch customer experience.

The Direct-to-Consumer (DTC) e-commerce platform is a substantial revenue driver. For the first half (H1) of fiscal 2025, which covered the twenty-six weeks ended August 2, 2025, DTC net sales represented 46.6% of total net sales. This digital channel is integral to the overall sales mix, showing a percentage of 46.7% in Q1 FY2025 and 46.4% in Q2 FY2025. The company is actively investing in its infrastructure, with the implementation of a new Order Management System (OMS) expected to provide a benefit to new omnichannel capabilities in the second half of fiscal 2025.

Here's a look at the channel contribution metrics for the first half of fiscal 2025:

Metric	Q1 FY2025 (Ended May 3, 2025)	H1 FY2025 (Ended August 2, 2025)	Q2 FY2025 (Ended August 2, 2025)
Total Store Count (Period End)	249	N/A	247
DTC Net Sales as % of Total Net Sales	46.7%	46.6%	46.4%

J.Jill, Inc. continues to use traditional direct marketing alongside its digital efforts. The company maintains a direct mail catalog for customer engagement and sales generation, with promotions explicitly valid via catalog purchase. The physical expansion strategy is measured, with a stated plan to open between 1 to 5 net new stores for the entirety of fiscal 2025. This aligns with a longer-term objective to open approximately 50 net new stores over the next five years.

The key elements defining the J.Jill, Inc. channel strategy include:

• Retail Stores: Over 200 physical locations across the United States.
• Direct-to-Consumer (DTC) E-commerce platform: Accounted for 46.6% of net sales in H1 FY2025.
• Direct Mail catalogs: Used for customer engagement and sales generation.
• Omnichannel integration: Strengthening capabilities, with expected benefit from OMS implementation in H2 FY2025.
• Planned net new store growth: Forecasted at 1 to 5 locations in fiscal 2025.

J.Jill, Inc. (JILL) - Canvas Business Model: Customer Segments

The core customer segment for J.Jill, Inc. is affluent women, primarily aged 40 to 70. This demographic seeks versatile, quality clothing suitable for both casual and professional settings, aligning with the brand\'s ethos of easy, thoughtful, and inspired style.

The business model is built upon serving these established customers, who represent a highly loyal base with a high lifetime value, although specific LTV metrics are not publicly quantified in recent reports. The company continues to invest in systems to enhance the customer journey, a focus reinforced by the appointment of a Chief Growth Officer in November 2025.

Customer engagement is split across physical and digital touchpoints. For the twenty-six weeks ended August 2, 2025, Direct to Consumer net sales represented 46.6% of total net sales. The physical footprint supports this base, with J.Jill offering a high touch experience through over 200 stores nationwide.

Acquisition efforts for new customers are supported by ongoing capital investment. The fiscal year 2025 plan included opening one to five net new stores, including two openings toward the end of Q3 2025. The company also returned capital to shareholders, declaring a quarterly cash dividend of $0.07 per share in Q3 2025, while maintaining a share repurchase authorization with $20.0 million remaining as of the Q3 2025 report.

Here's a look at the financial scale supporting this customer base as of the third quarter of fiscal year 2025:

Metric	Amount/Rate	Period Reference
Net Sales	$151.3M	Q3 Fiscal 2025
Adjusted EBITDA Margin	17.7%	Q3 Fiscal 2025
Direct to Consumer Sales Percentage	46.6%	26 Weeks Ended August 2, 2025
Total Stores (Approximate)	200+	As of Late 2025
FY2025 Net New Store Target	1 to 5	Fiscal Year 2025

Operational execution is directly tied to serving the established customer base effectively:

• Total company comparable sales decreased by 3.5% for the twenty-six weeks ended August 2, 2025.
• Direct to consumer net sales decreased by 3.8% for the twenty-six weeks ended August 2, 2025.
• The company successfully implemented Ship-from-Store capabilities ahead of plan.
• Total capital expenditures for Fiscal 2025 were projected between $20.0 million and $25.0 million.

J.Jill, Inc. (JILL) - Canvas Business Model: Cost Structure

You're looking at the expenses that drive the operations for J.Jill, Inc. as of late 2025. The cost structure is heavily influenced by product quality and maintaining a physical footprint, plus new pressures from global trade.

The focus on premium materials and design translates directly into the cost of the product itself. For the first half of fiscal year 2025 (H1 FY2025), the Cost of Goods Sold (COGS) was approximately $91.9 million, calculated from reported Net Sales of $307.6 million and Gross Profit of $215.7 million for that period. This COGS figure reflects the investment in quality fabrics and design that underpins the brand's value proposition.

Operating expenses, captured largely within Selling, General, and Administrative (SG&A), are a major component. For H1 FY2025, J.Jill, Inc. reported SG&A expenses of $179.7 million, which represented 58.4 percent of the period's net sales of $307.6 million. This includes the costs associated with running the physical and digital presence.

The physical footprint is a fixed cost anchor. As of the end of the twenty-six weeks ended August 2, 2025, J.Jill, Inc. operated 247 stores. These locations drive significant operating costs related to leases and the personnel required to staff them. The SG&A figures for Q3 FY2025, which were approximately $89 million, noted inflation driven by wage increases and store expenses associated with new locations.

J.Jill, Inc. is also allocating capital for modernization and expansion. The guidance for full fiscal year 2025 capital expenditures remains in the range of $20.0 million to $25.0 million. This spending is directed toward systems upgrades, like the Order Management System (OMS) implementation, and new store development.

Supply chain costs present a dynamic headwind. The company has specifically factored in external trade policy impacts. The guidance for the third quarter of fiscal 2025 incorporated an estimated $5.0 million incremental cost impact from tariffs, net of vendor-negotiated offsets. This tariff pressure is expected to continue quarterly if current policies remain in place, with average rates around 20 percent on main sources and as high as 50 percent from India.

Here's a quick look at key cost-related financial metrics for the first half of FY2025:

Cost Component	Amount (H1 FY2025)	Context / Notes
Selling, General, and Administrative (SG&A) Expenses	$179.7 million	For the first half of fiscal year 2025.
Cost of Goods Sold (COGS)	$91.9 million (Derived)	Calculated from H1 FY2025 Net Sales ($307.6M) and Gross Profit ($215.7M).
FY2025 Capital Expenditures Guidance	$20.0 million to $25.0 million	For systems and stores.
Estimated Incremental Tariff Impact (Per Quarter)	~$5.0 million	Expected for Q3 FY2025, net of vendor offsets.
Store Count (as of August 2, 2025)	247 stores	Reflects operating costs for leases and personnel.

The cost structure also involves ongoing technology investment. For instance, Q3 FY2025 saw approximately $0.4 million in incremental OMS operating expenses. Furthermore, the company is actively managing inventory, which impacts COGS and working capital, with inventory at the end of Q2 FY2025 at $55.3 million.

The cost structure is being managed through several levers:

• Negotiating hard with vendors for savings to offset tariff costs.
• Adjusting on-order quantities to manage inventory risk.
• Strategically reviewing pricing and promotions to pass on or absorb costs.
• Maintaining disciplined control over SG&A, despite wage inflation pressures.

Finance: draft 13-week cash view by Friday.

J.Jill, Inc. (JILL) - Canvas Business Model: Revenue Streams

You're looking at how J.Jill, Inc. brings in its money right now, which is primarily through selling apparel and accessories through two main channels. Honestly, the split between physical stores and digital/catalog sales is nearly even as of the first half of fiscal 2025.

For the first half of fiscal 2025 (H1 FY2025), the Total Net Sales reached $307.6 million. The Gross Margin for that same period was a solid 70.1%, which means the company kept 70.1 cents of every dollar after paying for the cost of the goods sold.

Here's a quick look at how those H1 FY2025 net sales broke down by channel:

Revenue Source	Percentage of Net Sales (H1 FY2025)	H1 FY2025 Net Sales Amount (Approximate)
Retail Store Sales	53.4%	$164.1 million
Direct-to-Consumer (DTC) Sales	46.6%	$143.5 million

The Direct-to-Consumer (DTC) segment includes e-commerce and catalog sales. To give you a bit more color on the DTC side, for the first quarter of fiscal 2025, DTC net sales represented 46.7% of total net sales, and for the second quarter, it was 46.4% of net sales. The H1 FY2025 figure of 46.6% is right in the middle of that.

The Gross Profit generated in H1 FY2025 was $215.7 million. The revenue streams are clearly balanced, but the retail side still holds a slight edge in contribution to the top line.

Looking forward, the initial guidance for the full-year fiscal 2025 net sales projected a modest increase, up 1% to 3% over the prior year. However, you should note that management later withdrew this specific forward guidance due to increased macroeconomic uncertainty.

The key components driving the revenue streams are:

• Retail Store Sales contribution: approximately 53.4% of net sales in H1 FY2025.
• Direct-to-Consumer (DTC) Sales share: 46.6% of net sales in H1 FY2025.
• Total Net Sales for H1 FY2025: $307.6 million.
• Gross Margin for H1 FY2025: 70.1%.
• Initial Full-Year FY2025 Net Sales Forecast: up 1% to 3%.

Finance: draft 13-week cash view by Friday.