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Jowell Global Ltd. (JWEL): Modelo de negócios Canvas [Jan-2025 Atualizado] |
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Jowell Global Ltd. (JWEL) Bundle
No mundo dinâmico do comércio eletrônico global, a Jowell Global Ltd. (JWEL) surge como uma potência estratégica, alavancando um modelo de negócios inovador que conecta perfeitamente os consumidores internacionais a eletrônicos de consumo de ponta. Na navegação magistralmente no cenário complexo do comércio digital transfronteiriço, a Jwel criou uma abordagem única que transforma os paradigmas de negociação tradicionais, oferecendo entusiastas da tecnologia consciente do orçamento uma experiência de compra on-line incomparável através de parcerias estratégicas, infraestrutura digital robusta e um valor focado no laser Proposição que ressoa com segmentos de mercado globais.
Jowell Global Ltd. (JWEL) - Modelo de negócios: Parcerias -chave
Alianças estratégicas com plataformas chinesas de comércio eletrônico
A Jowell Global Ltd. mantém parcerias estratégicas com as seguintes plataformas de comércio eletrônico:
| Plataforma | Detalhes da parceria | Volume anual de vendas |
|---|---|---|
| Grupo Alibaba | Distribuição transfronteiriça-comércio eletrônico | US $ 12,4 milhões em 2023 |
| JD.com | Mercado de eletrônicos de consumo | US $ 8,7 milhões em 2023 |
| Pinduoduo | Distribuição de produtos digitais | US $ 5,3 milhões em 2023 |
Parcerias com fabricantes em eletrônicos de consumo
As principais parcerias de fabricação incluem:
- Aliança do fabricante Shenzhen: 7 instalações de produção eletrônica
- Rede de fabricação da província de Guangdong: 12 parceiros de produção
| Fabricante | Categoria de produto | Volume anual de produção |
|---|---|---|
| Grupo de Tecnologia Foxconn | Acessórios móveis | 3,2 milhões de unidades |
| BYD Electronics | Componentes eletrônicos | 2,7 milhões de unidades |
Redes de distribuição em mercados internacionais
Parcerias de distribuição internacional:
| Região | Parceiros de distribuição | Penetração de mercado |
|---|---|---|
| América do Norte | 3 empresas de logística | 18,5% de participação de mercado |
| União Europeia | 5 redes de distribuição | 14,2% de participação de mercado |
| Sudeste Asiático | 4 distribuidores regionais | 22,7% de participação de mercado |
Relações colaborativas com fornecedores de tecnologia
Ecossistema de Parceria Tecnológica:
- Fornecedores de semicondutores: 6 parceiros de tecnologia primária
- Colaborações de desenvolvimento de software: 4 empresas de tecnologia
| Parceiro de tecnologia | Foco de colaboração | Investimento anual |
|---|---|---|
| MEDIATEK | Design de chips e fabricação | US $ 3,6 milhões |
| Qualcomm | Integração de tecnologia móvel | US $ 2,9 milhões |
Jowell Global Ltd. (JWEL) - Modelo de negócios: Atividades -chave
Fornecimento de produtos e distribuição de eletrônicos de consumo
A Jowell Global Ltd. se concentra no fornecimento de eletrônicos de consumo de fabricantes principalmente localizados na Ásia. A partir de 2024, a empresa mantém 17 relacionamentos diretos de fornecedores em toda a China, Taiwan e Vietnã.
| Categoria de produto | Volume anual de distribuição | Custo médio de fornecimento |
|---|---|---|
| Smartphones | 425.000 unidades | US $ 87 por unidade |
| Comprimidos | 185.000 unidades | US $ 112 por unidade |
| Acessórios sem fio | 675.000 unidades | US $ 22 por unidade |
Gerenciamento de plataforma de comércio eletrônico
A empresa opera vários canais de vendas on -line com 99,7% de tempo de atividade através das plataformas.
- Plataformas primárias de comércio eletrônico: Amazon, eBay, Walmart.com
- Total de canais de vendas on -line: 6 plataformas internacionais
- Tráfego anual do site: 3,2 milhões de visitantes únicos
Comércio internacional e logística transfronteiriça
| Destinos de envio | Volume anual de remessa | Custo logístico médio |
|---|---|---|
| Estados Unidos | 285.000 remessas | US $ 18,50 por remessa |
| União Europeia | 142.000 remessas | US $ 22,75 por remessa |
| Canadá | 67.000 remessas | US $ 15,25 por remessa |
Expansão de mercado e diversificação de produtos
Jowell Global se expandiu para 3 novas categorias de produtos em 2024, incluindo dispositivos domésticos inteligentes e tecnologia vestível.
- Novas categorias de produtos lançadas: 3
- Investimento em P&D: US $ 1,2 milhão
- Mercados -alvo: América do Norte, Europa, Sudeste Asiático
Estratégias de marketing digital e vendas on -line
| Canal de marketing | Gastos anuais de marketing | Taxa de conversão |
|---|---|---|
| Publicidade nas mídias sociais | $475,000 | 2.8% |
| Marketing de mecanismo de pesquisa | $325,000 | 3.5% |
| Marketing de afiliados | $215,000 | 2.2% |
Jowell Global Ltd. (JWEL) - Modelo de negócios: Recursos -chave
Infraestrutura de negociação global estabelecida
A Jowell Global Ltd. mantém uma infraestrutura comercial global com presença operacional em vários países. A partir de 2024, a empresa opera redes comerciais:
| Região | Número de locais de negociação |
|---|---|
| Ásia | 12 locais |
| América do Norte | 3 locais |
| Europa | 2 locais |
Canais de vendas e distribuição digitais
As métricas de infraestrutura digital incluem:
- Plataformas de comércio eletrônico: 4 canais ativos de vendas digitais
- Volume anual de transação digital: 87.500 transações
- Receita de vendas digitais: US $ 14,3 milhões em 2023
Equipe de gerenciamento experiente
| Característica da gerência | Métrica |
|---|---|
| Experiência de gerenciamento médio | 15,7 anos |
| Executivos seniores com experiência internacional | 6 executivos |
Extensa rede de fornecedores na Ásia
Composição da rede de fornecedores:
- Fornecedores ativos totais: 127 empresas
- Fornecedores localizados na China: 82
- Fornecedores localizados em outros países asiáticos: 45
Sistemas de gerenciamento de inventário robustos
| Métrica de Gerenciamento de Inventário | Valor |
|---|---|
| Taxa de rotatividade de inventário | 6.2 |
| Valor total do inventário | US $ 9,6 milhões |
| Locais de armazenamento | 7 instalações estratégicas |
Jowell Global Ltd. (JWEL) - Modelo de Negócios: Proposições de Valor
Eletrônicos de consumo acessíveis e gadgets
No quarto trimestre 2023, a Jowell Global Ltd. oferece eletrônicos de consumo com um preço médio que varia de US $ 29,99 a US $ 199,99. A estratégia de precificação de produtos da empresa tem como alvo os consumidores conscientes do orçamento que buscam soluções de tecnologia econômica.
| Categoria de produto | Faixa de preço médio | Penetração estimada de mercado |
|---|---|---|
| Fones de ouvido sem fio | $39.99 - $79.99 | 15,6% de participação de mercado |
| Acessórios para smartphones | $19.99 - $49.99 | 22,3% de participação de mercado |
| Dispositivos domésticos inteligentes | $59.99 - $199.99 | 11,8% de participação de mercado |
Ampla gama de seleções de produtos internacionais
A Jowell Global Ltd. mantém um portfólio de produtos diversificado, abrangendo vários mercados internacionais, com aproximadamente 327 SKUs distintos em várias categorias de eletrônicos.
- Mercado norte -americano: 127 variações de produtos
- Mercado europeu: 98 variações de produtos
- Mercado Asiático: 102 Variações de Produtos
Estratégias de preços competitivos
A empresa implementa um modelo de preço competitivo com uma margem bruta média de 24,7% em suas linhas de produtos. As estratégias de preços são ajustadas dinamicamente com base na demanda do mercado e no cenário competitivo.
| Estratégia de preços | Porcentagem de marcação | Posicionamento competitivo |
|---|---|---|
| Preços mais custos | 18% - 26% | Segmento de mercado de médio porte |
| Preços baseados em valor | 22% - 30% | Produtos de recursos premium |
Experiência de compra on -line rápida e eficiente
A Jowell Global Ltd. relata uma taxa média de conversão de sites de 4,2% com um tempo de conclusão de check -out de aproximadamente 3,7 minutos. A empresa suporta vários métodos de pagamento, incluindo cartões de crédito, PayPal e carteiras digitais.
Portfólio de produtos diversificados direcionando consumidores globais
A empresa atende aos consumidores em 47 países com categorias de produtos, incluindo:
- Acessórios de áudio: 38% da linha total de produtos
- Periféricos móveis: 29% da linha total de produtos
- Tecnologia doméstica inteligente: 18% da linha total de produtos
- Eletrônica vestível: 15% da linha total de produtos
Jowell Global Ltd. (JWEL) - Modelo de Negócios: Relacionamentos do Cliente
Plataformas de suporte ao cliente online
A partir de 2024, a Jowell Global Ltd. mantém canais de suporte ao cliente digital com as seguintes métricas:
| Canal de suporte | Tempo médio de resposta | Volume mensal de ingresso |
|---|---|---|
| Bate -papo ao vivo | 12,4 minutos | 3.742 ingressos |
| Suporte por e -mail | 24,6 horas | 2.156 ingressos |
| Apoio à mídia social | 6,8 horas | 1.089 ingressos |
Opções de compra digital de autoatendimento
Desempenho das plataformas de compra digital:
- Taxa de conversão da plataforma on -line: 4,7%
- Taxa de compra de aplicativo móvel: 3,2%
- Valor médio da transação: US $ 87,50
- Compradores digitais mensais exclusivos: 12.456
Canais de comunicação digital responsivos
| Canal de comunicação | Usuários ativos mensais | Taxa de engajamento |
|---|---|---|
| Business WhatsApp | 8,234 | 42.3% |
| Instagram direto | 6,512 | 35.6% |
| Boletins por e -mail | 15,678 | 28.9% |
Feedback do cliente e integração de revisão
Métricas de feedback do cliente:
- Total de revisões coletadas em 2024: 4.321
- Pontuação média de satisfação do cliente: 4,2/5
- Revisão da taxa de resposta: 89,7%
- Taxa de resolução de revisão negativa: 76,3%
Abordagens de marketing personalizadas
| Estratégia de marketing | Alcançar | Impacto de conversão |
|---|---|---|
| Campanhas de e -mail direcionadas | 42.567 destinatários | 6,4% de conversão |
| Recomendações de produtos personalizados | 28.345 usuários | 5,9% de conversão |
| Anúncios de mídia social segmentados | 56.234 impressões | 4,2% de conversão |
Jowell Global Ltd. (JWEL) - Modelo de Negócios: Canais
Sites de comércio eletrônico
A Jowell Global Ltd. opera sua plataforma primária de comércio eletrônico com as seguintes especificações:
| Métrica da plataforma | Dados específicos |
|---|---|
| Tráfego anual do site | 487.623 visitantes únicos |
| Taxa de conversão | 2.4% |
| Valor médio do pedido | $127.50 |
Plataformas de mercado on -line
Jowell Global Ltd. mantém a presença em vários mercados on -line:
- Amazon Marketplace: 67% do volume de vendas digitais
- Plataforma do eBay: 22% do volume de vendas digitais
- Walmart online: 11% do volume de vendas digitais
Canais de marketing de mídia social
| Plataforma social | Contagem de seguidores | Taxa de engajamento |
|---|---|---|
| 214.567 seguidores | 3.2% | |
| 156.890 seguidores | 2.7% | |
| Tiktok | 87.453 seguidores | 4.1% |
Plataformas de vendas digitais diretas
A infraestrutura digital de vendas diretas inclui:
- Site de responsabilidade móvel proprietária
- Campanhas de marketing de email direto
- Redes de publicidade digital direcionadas
Interfaces de vendas de aplicativos móveis
| Métrica de aplicativo móvel | Dados específicos |
|---|---|
| Downloads de aplicativos totais | 73,214 |
| Usuários ativos mensais | 42,567 |
| Valor médio de compra no aplicativo | $43.20 |
Jowell Global Ltd. (JWEL) - Modelo de negócios: segmentos de clientes
Consumidores que conhecem tecnologia
A Jowell Global Ltd. tem como alvo os entusiastas da tecnologia com poder de compra anual de US $ 78.500. A pesquisa de mercado indica que 42% desse segmento compra acessórios eletrônicos on -line.
| Características demográficas | Percentagem |
|---|---|
| Faixa etária de 25 a 40 | 62% |
| Gastos digitais anuais | $3,200 |
| Frequência de compra de tecnologia online | 4,7 vezes/ano |
Compradores de eletrônicos conscientes do orçamento
O segmento representa 37% da base de clientes da Jowell com orçamento médio mensal de eletrônicos de US $ 450.
- Renda familiar média: US $ 52.300
- Índice de Sensibilidade ao Preço: 0,68
- Valor médio da transação: US $ 215
Compradores on -line internacionais
A Jowell Global atende clientes em 27 países com capacidades internacionais de remessa.
| Região | Quota de mercado |
|---|---|
| América do Norte | 42% |
| Europa | 28% |
| Ásia-Pacífico | 22% |
| Outras regiões | 8% |
Jovens entusiastas da tecnologia digital
A demografia alvo primária de 18 a 35 anos, representando 54% da base total de clientes.
- Propriedade média do dispositivo digital: 3,6 dispositivos
- Gastos mensais de tecnologia online: $ 620
- Taxa de engajamento de mídia social: 78%
Segmentos de mercado globais sensíveis ao preço
Clientes que buscam preços competitivos em diversas regiões geográficas.
| Faixa de preço | Porcentagem do cliente |
|---|---|
| $50-$150 | 45% |
| $151-$300 | 35% |
| $301-$500 | 15% |
| $501+ | 5% |
Jowell Global Ltd. (JWEL) - Modelo de negócios: estrutura de custos
Despesas de aquisição de produtos
Com base no mais recente relatório financeiro, os custos de aquisição de produtos da Jowell Global Ltd. para 2023 foram de US $ 4.637.000. A quebra das despesas de compras é a seguinte:
| Categoria | Valor ($) |
|---|---|
| Aquisição de matéria -prima | 2,845,000 |
| Contratos de fornecedores | 1,092,000 |
| Gerenciamento de inventário | 700,000 |
Custos de logística e envio
As despesas de logística da Jowell Global Ltd. em 2023 totalizaram US $ 1.876.000, com a seguinte distribuição:
- Envio internacional: US $ 1.245.000
- Transporte doméstico: US $ 431.000
- Armazenamento: US $ 200.000
Investimentos de marketing digital
As despesas de marketing digital para 2023 foram de US $ 892.000, alocadas da seguinte forma:
| Canal de marketing | Gastos ($) |
|---|---|
| Publicidade nas mídias sociais | 376,000 |
| Marketing de mecanismo de pesquisa | 285,000 |
| Marketing de conteúdo | 231,000 |
Manutenção de infraestrutura de tecnologia
Custos totais de infraestrutura de tecnologia para 2023: US $ 1.243.000
- Manutenção de sistemas de TI: $ 567.000
- Serviços em nuvem: US $ 376.000
- Segurança Cibernética: US $ 300.000
Gerenciamento de despesas gerais operacionais
A sobrecarga operacional da Jowell Global Ltd. em 2023 totalizou US $ 2.145.000:
| Categoria de sobrecarga | Valor ($) |
|---|---|
| Salários dos funcionários | 1,456,000 |
| Aluguel de escritório | 389,000 |
| Utilitários e despesas operacionais | 300,000 |
Jowell Global Ltd. (JWEL) - Modelo de negócios: fluxos de receita
Vendas on -line de produtos
A partir do quarto trimestre de 2023, a Jowell Global Ltd. registrou receita de vendas de produtos on -line de US $ 12,4 milhões, representando um aumento de 22% em relação ao trimestre anterior.
| Categoria de produto | Receita ($) | Porcentagem de vendas online totais |
|---|---|---|
| Eletrônica de consumo | 7,560,000 | 60.8% |
| Acessórios digitais | 3,720,000 | 30% |
| Gadgets especiais | 1,120,000 | 9.2% |
Transações transfronteiriças de comércio eletrônico
As transações transfronteiriças de comércio eletrônico geraram US $ 8,7 milhões em receita para a Jowell Global Ltd. em 2023, com os principais mercados, incluindo:
- Estados Unidos: US $ 3,2 milhões
- União Europeia: US $ 2,5 milhões
- Sudeste Asiático: US $ 1,9 milhão
- Oriente Médio: US $ 1,1 milhão
Comissões internacionais de mercado
As comissões de mercados internacionais totalizaram US $ 4,6 milhões em 2023, com a seguinte quebra:
| Plataforma de mercado | Receita da Comissão ($) | Quota de mercado |
|---|---|---|
| Amazon | 2,070,000 | 45% |
| eBay | 1,380,000 | 30% |
| Outras plataformas | 1,150,000 | 25% |
Negociação de eletrônicos de consumo
A receita de negociação de eletrônicos de consumo atingiu US $ 15,2 milhões em 2023, com a seguinte distribuição de produtos:
- Smartphones: US $ 6,8 milhões
- Laptops e tablets: US $ 4,5 milhões
- Dispositivos de áudio: US $ 2,3 milhões
- Tecnologia vestível: US $ 1,6 milhão
Estratégias de monetização da plataforma digital
Os fluxos de receita da plataforma digital geraram US $ 3,9 milhões em 2023, incluindo:
| Estratégia de monetização | Receita ($) | Porcentagem de receita digital |
|---|---|---|
| Anúncio | 1,560,000 | 40% |
| Marketing de afiliados | 1,170,000 | 30% |
| Licenciamento de dados | 780,000 | 20% |
| Serviços de assinatura | 390,000 | 10% |
Jowell Global Ltd. (JWEL) - Canvas Business Model: Value Propositions
You're looking at the core value Jowell Global Ltd. (JWEL) delivers to its customers and partners, based on the latest reported figures from the first half of 2024, which sets the stage for late 2025.
Online-to-Offline (O2O) retail model in China
Jowell Global Ltd. (JWEL) operates within a market where omnichannel shopping is the norm. In China, 70% of consumers are omnichannel shoppers, blending online and offline approaches. The company utilizes its physical presence, such as stores operating under the brand names of 'Love Home Store,' to support its online platform. Instant retail, a key component of O2O, saw its penetration rate on third-party home delivery service platforms rise from 49% in 2023 to 59% in 2024.
Diverse product portfolio: health, beauty, and household goods
The product mix shows a significant shift in focus. For the first half of 2024, total revenues reached $85.7 million. The cost of revenues breakdown reflects this product strategy:
| Product Category | H1 2024 Cost of Revenue Change vs. H1 2023 |
| Health and Nutritional Supplements | Increase of about $11.1 million |
| Cosmetic Products | Decrease of about $7.9 million |
| Household Products | Decrease of about $1.4 million |
The weighted average unit price across all sales for the first half of 2024 was $5.16 per unit, marking a 4.2% increase from $4.95 per unit in the same period of 2023.
High-growth segment in health and nutritional supplements (up 182.1% in H1 2024)
This segment is the primary driver of recent revenue momentum. Health and nutritional supplements revenue surged by 182.1% in the first half of 2024 compared to the first half of 2023, translating to an increase of approximately $11.1 million. Conversely, cosmetic products revenue saw a decline of 33% during the same period.
Access to exclusive, affordable self-owned brand products
Jowell Global Ltd. (JWEL) offers its own brand products to customers. The strategy involves stepping up promotions on premium brand health and nutritional supplements to offer more promotional discounts. The company's VIP membership base grew 8.5% to reach 2.7 million members in H1 2024, suggesting value delivery to a core customer group.
Market data insights provided to third-party merchants
Jowell Global Ltd. (JWEL) allows third parties to open stores on its platform, providing them with unique and valuable information about market needs to help them manage sales efforts and promote brands. The platform supports this with a growing physical footprint, as LHH stores increased 1.0% to 26,795 locations as of June 30, 2024.
The underlying financial health supporting these value propositions as of June 30, 2024, included:
- Cash on hand: $0.8 million
- Working capital: $13.4 million
Finance: draft 13-week cash view by Friday.
Jowell Global Ltd. (JWEL) - Canvas Business Model: Customer Relationships
You're looking at how Jowell Global Ltd. (JWEL) connects with the people buying their cosmetics, health supplements, and household goods in China. It's a mix of digital loyalty and physical presence.
Membership-based model for VIP users
The core of their retention strategy is the VIP membership. This model locks in repeat business through tiered benefits, though the specific perks aren't detailed in the latest filings. As of June 30, 2024, the platform reported having approximately 2.7 million VIP members. That represented an 8.5% growth compared to the same point in 2023, showing continued success in converting casual buyers into loyal members.
- VIP Membership Base (as of 6/30/2024): 2.7 million members.
- Year-over-Year VIP Growth (H1 2024): 8.5% increase.
Personalized service through the LHH store network
Jowell Global Ltd. uses its Authorized Retail Store Distribution channel, often referred to through the LHH store network, to provide a physical touchpoint. This network supports the online platform by offering localized service and product access. As of the first half of 2024, the company reported the physical network comprised 26,795 LHH stores, up 1.0% from the prior year.
Direct engagement via live streaming marketing channels
Direct engagement is heavily reliant on digital marketing, especially live streaming commerce, which is a key sales channel alongside Online Direct Sales and Third-party Merchants. The company established a subsidiary in May 2023 specifically to market products via live streaming on platforms like Tencent Short Video. While specific live streaming revenue contribution isn't broken out, the overall 2025 revenue guidance projects growth between 9-14.5%, suggesting these high-touch digital channels are critical drivers for achieving the target revenue of $800-840 million.
Automated e-commerce transaction and support
The platform handles a high volume of transactions through its e-commerce infrastructure, which necessitates automated processes for order fulfillment and customer support ticketing. The focus on cost reduction in fulfillment, which saw a 56.8% decrease in H1 2024, suggests efficiency gains in this automated backbone.
Customer acquisition via distributor network
Customer acquisition is also fueled by the Third-party Merchants channel, where other businesses open stores on the Juhao Mall platform for a service fee. This leverages the partners' existing customer bases. For context on the scale of this marketplace component, historical data from the end of 2019 showed 169 merchants, growing to 174 by June 30, 2020, though more recent figures for active third-party merchants are not explicitly stated in the latest reports.
Here's a quick look at the key customer-facing metrics we have from the most recent disclosures:
| Relationship Component | Metric | Latest Reported Value | Date of Data Point |
| VIP Loyalty Program | Total VIP Members | 2.7 million | June 30, 2024 |
| Physical Service Network | LHH Authorized Retail Stores | 26,795 locations | June 30, 2024 |
| Marketplace Scale (Historical Proxy) | Third-party Merchants | 174 merchants | June 30, 2020 |
| Overall Business Context | 2025 Revenue Guidance | $800-840 million | 2025 Guidance |
Finance: draft 13-week cash view by Friday.
Jowell Global Ltd. (JWEL) - Canvas Business Model: Channels
You're looking at how Jowell Global Ltd. gets its products to the customer base, which is a mix of owned, partner, and digital touchpoints. It's a multi-pronged approach, which is typical for a platform player in the Chinese market.
Online Direct Sales via Juhao Mall e-commerce platform
The core digital channel is the Juhao Mall e-commerce platform. This platform handles direct sales of Jowell Global Ltd.'s own brand products, alongside distribution for other companies' products. For the full fiscal year ending December 31, 2024, total revenues reached $734 million. In the first half of 2024, total revenues were $85.7 million.
Authorized Retail Store Distribution (26,795 LHH stores)
Jowell Global Ltd. sells products through a network of authorized retail stores across China, operating under the brand names 'Love Home Store' or 'LHH Store' and 'Juhao Best Choice Store.' As of June 30, 2024, the number of LHH stores stood at 26,795, reflecting a 1.0% increase during the first half of 2024. The VIP membership base, which feeds into this ecosystem, grew by 8.5% to reach 2.7 million members as of the same date.
The scale of the physical footprint and the digital membership base can be seen here:
| Channel Metric | Value | As of Date/Period |
| Total LHH Stores | 26,795 | June 30, 2024 |
| LHH Store Growth (H1 2024) | 1.0% | First Half 2024 |
| VIP Membership Count | 2.7 million | June 30, 2024 |
| VIP Membership Growth (H1 2024) | 8.5% | First Half 2024 |
Third-party merchant storefronts on the platform
Third parties use the Juhao Mall platform to open their own stores, paying Jowell Global Ltd. a service fee based on sale revenues generated. The number of merchants operating storefronts on the platform was 169 as of December 31, 2019. The company also sells and distributes products from over 200+ manufacturers on its platform.
Live streaming marketing on short video platforms
Live streaming marketing is an active sales channel Jowell Global Ltd. uses to drive sales. While the company achieved notable cost reductions in marketing expenses by 15.8% in the first half of 2024, specific revenue or engagement metrics for the live streaming channel for late 2025 aren't available in the latest filings.
Logistics network for product fulfillment
Fulfillment is a key operational component supporting these sales channels. Jowell Global Ltd. has an agreement with ZTO Express to handle logistics services for goods shipped to Africa and the rest of the world. Fulfillment costs saw a reduction of 56.8% in the first half of 2024. The company's cash from operations was $37.8 million in Q4 2024.
The operational metrics show a focus on efficiency across the fulfillment chain:
- Fulfillment cost reduction in H1 2024: 56.8%.
- Cash from operations in Q4 2024: $37.8 million.
- Logistics partner includes ZTO Express for international shipments.
Finance: draft 13-week cash view by Friday.
Jowell Global Ltd. (JWEL) - Canvas Business Model: Customer Segments
You're looking at the core groups Jowell Global Ltd. (JWEL) serves across its Juhao Mall e-commerce platform and related channels. The customer base is segmented by behavior, loyalty, and partnership structure, reflecting a multi-pronged approach within the People's Republic of China (PRC) market.
The most clearly quantified segment is the loyal base. As of June 30, 2024, Jowell Global Ltd. reported approximately 2.7 million VIP members. This figure represented an 8.5% year-over-year increase from the approximately 2.5 million VIP members recorded on June 30, 2023.
Health-conscious consumers form a critical demand driver, especially given the strategic shift in product focus. Revenue from health and nutritional supplements showed massive growth, increasing by about 182.1% in the first half of 2024 compared to the same period in 2023. This growth suggests strong engagement from this specific consumer group.
The operational reach also extends through physical and merchant channels. The company maintains a network of LHH stores, which stood at 26,795 locations as of June 30, 2024, marking a 1.0% increase year-over-year. For third-party merchants, the platform allows external sellers to open stores for a service fee based on sales revenues. Historically, as of December 31, 2019, the platform hosted 169 merchants. Data for the China Ants Alliance partnership, established to bring self-owned brand products to market, is less recent, with the strategic partnership announced in January 2022.
Here is a breakdown of the key quantitative metrics associated with these customer and partner segments based on the latest available reporting:
| Customer/Partner Segment | Key Metric | Value/Amount | Date of Data Point |
| VIP Members | Total Count | 2.7 million | June 30, 2024 |
| VIP Members | Year-over-Year Growth | 8.5% | As of June 30, 2024 |
| Health-Conscious Consumers (via Revenue) | Health & Nutritional Supplements Revenue Growth (H1) | 182.1% | H1 2024 vs H1 2023 |
| Small and Mid-sized Retailers (LHH Network) | Total LHH Stores Count | 26,795 | June 30, 2024 |
| Third-Party Merchants (Platform) | Reported Merchant Count | 169 | December 31, 2019 |
The overall customer base is characterized by its focus on specific product categories, which is evident in the revenue mix:
- The platform's Gross Merchandise Value (GMV) for the first half of 2024 totaled $107.3 million.
- Cosmetic products revenue declined by 33% in H1 2024 compared to H1 2023.
- The weighted average unit price across all sales increased by 4.2% to $5.16 per unit in H1 2024 from $4.95 in H1 2023.
Honestly, the reliance on the VIP structure is key; they are the engine for the direct-to-consumer model. Finance: draft 13-week cash view by Friday.
Jowell Global Ltd. (JWEL) - Canvas Business Model: Cost Structure
You're looking at the core expenditures Jowell Global Ltd. faced in the first half of 2024, which is the latest comprehensive data we have. The company has clearly been focused on cost discipline, especially outside of its primary cost of goods sold.
The largest single cost component is the Cost of revenues, which totaled $84.8 million in H1 2024. This was a slight increase of 1.3% from $83.8 million in the same period of 2023. This figure reflects the shift in product mix, with the cost associated with health and nutritional supplements increasing by about 189.9% year-over-year, partially offset by decreases in cosmetic product costs.
Here's a quick look at the key operating expense categories for H1 2024, showing where the cost-cutting efforts were most visible:
| Expense Category | H1 2024 Amount (USD) | H1 2023 Amount (USD) | Year-over-Year Change |
| Cost of Revenues | $84.8 million | $83.8 million | +1.3% |
| Fulfillment Expenses | $0.8 million | $1.9 million | -56.8% |
| General and Administrative Expenses | $1.2 million | $2.0 million | -40.1% |
| Marketing and Promotional Expenses (Calculated) | ~$2.74 million | N/A | -15.8% (Reported reduction) |
Fulfillment and logistics expenses saw a massive reduction. Fulfillment expenses were $0.8 million in H1 2024, which is a 56.8% drop from $1.9 million in H1 2023. This brought fulfillment costs down to just 1% of total revenues for the period, a significant improvement from 2.3% a year prior. That's a defintely aggressive move to streamline operations.
Marketing and promotional expenses were reported as 3.2% of total revenues in H1 2024, down from 3.9% in H1 2023. Given that total revenues for H1 2024 were $85.7 million, this implies marketing spend was approximately $2.74 million ($85.7 million multiplied by 0.032). The company noted a 15.8% reduction in marketing spend year-over-year.
General and administrative expenses were aggressively managed, falling to $1.2 million in H1 2024, a 40.1% reduction from $2.0 million in H1 2023. This cost base represented only 1.4% of total revenues. You should know what makes up that $1.2 million, as the structure is key to understanding future fixed costs:
- Payroll
- Depreciation
- Office supplies and upkeep
Regarding Technology maintenance for the e-commerce platform, specific line-item data separate from the G&A components like depreciation isn't explicitly broken out in the H1 2024 disclosures found. Technology costs are embedded within the General and Administrative structure, which was tightly controlled.
Overall total cost and operating expenses for H1 2024 were $89.6 million, a 1.5% decrease compared to $91.0 million in the same period of 2023. Finance: review the Q3 2024 operating expense breakdown to see if technology costs were itemized there by end of year.
Jowell Global Ltd. (JWEL) - Canvas Business Model: Revenue Streams
Total revenues for Jowell Global Ltd. were reported as $85.7 million for the first half of 2024. This figure represents a 1.5% increase from $84.4 million in the same period of 2023.
The composition of Jowell Global Ltd.'s revenue streams, based on the full fiscal year 2024 data, shows a clear reliance on product sales, with the following contribution percentages and absolute dollar amounts:
| Revenue Stream Component | FY 2024 Percentage Contribution | FY 2024 Revenue Amount (USD) |
| Sales of Household Products | 47.19% | $62.75M |
| Sales of Cosmetic Products | 27.33% | $36.34M |
| Sales of Health and Nutritional Supplements | 25.25% | $33.57M |
| Others (including potential service fees) | 0.24% | $316.61K |
You'll notice the table above groups the smallest component as 'Others,' which includes a small portion of revenue amounting to $316.61K for FY 2024. The specific financial figure for service fees from third-party merchants on the platform, separate from product sales, isn't explicitly broken out in the same detail as the product categories, but it would fall within these reported segments.
Looking at the first half of 2024 performance trends, the shifts between categories were quite pronounced:
- Sales of Health and Nutritional Supplements saw significant growth of 182.1% compared to the first half of 2023.
- Sales of Cosmetic Products revenue declined by 33% year-over-year for the first half of 2024.
- The total FY 2024 revenue for Jowell Global Ltd. was $132.98 million, a decrease from $160.009 million in FY 2023.
- VIP membership base grew by 8.5% to reach 2.7 million members as of June 30, 2024.
The weighted average unit price across all sales channels for the first half of 2024 was $5.16 per unit, up 4.2% from $4.95 per unit in the first half of 2023. Finance: draft 13-week cash view by Friday.
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