Koss Corporation (Koss): modelo de negócios [janeiro-2025 Atualizado]

No mundo dinâmico da tecnologia de áudio, a Koss Corporation é um inovador resiliente, transformando como experimentamos sons com fones de ouvido estéreo meticulosamente criados. Ao alavancar um modelo de negócios estratégico que equilibra o design de ponta, segmentos de mercado direcionados e diversos fluxos de receita, Koss esculpiu um nicho distinto no cenário competitivo de equipamentos de áudio. De engenheiros profissionais de áudio a entusiastas da música e consumidores conscientes do orçamento, a abordagem abrangente da empresa para o desenvolvimento de produtos e o posicionamento do mercado revela um projeto fascinante de sucesso empreendedor que continua a ressoar em vários segmentos de clientes.

Koss Corporation (Koss) - Modelo de Negócios: Principais Parcerias

Fabricantes de equipamentos de áudio para fornecimento de componentes

A Koss Corporation aborda os componentes críticos de áudio dos seguintes fabricantes:

Fabricante	Tipo de componente	Volume anual de oferta
Knowles Corporation	Drivers de orador	250.000 unidades
Panasonic	Circuito eletrônico	175.000 unidades
Molex	Componentes do conector	125.000 unidades

Varejistas eletrônicos

Koss mantém parcerias estratégicas com vários canais de varejo:

• Best Buy: US $ 3,2 milhões de vendas anuais
• Amazon: vendas anuais de US $ 2,7 milhões
• Walmart online: US $ 1,5 milhão de vendas anuais
• Alvo: vendas anuais de US $ 1,1 milhão

Mercados on -line para vendas diretas ao consumidor

Plataforma	Receita anual	Penetração de mercado
Amazon Marketplace	US $ 2,7 milhões	42% das vendas on -line diretas
Site da empresa	US $ 1,9 milhão	30% das vendas on -line diretas
eBay	US $ 0,8 milhão	12% das vendas on -line diretas

Parceiros de Inovação em Tecnologia

Koss colabora com parceiros de tecnologia para aprimorar o desenvolvimento de produtos:

• Bluetooth SIG: Certificação de tecnologia sem fio
• Qualcomm: integração de codec de áudio
• Dolby Laboratories: Tecnologias de processamento de som

Impacto total da receita da parceria: US $ 12,4 milhões anualmente

Koss Corporation (Koss) - Modelo de Negócios: Atividades -chave

Projeto e engenharia de equipamentos de áudio

A Koss Corporation aloca aproximadamente US $ 1,3 milhão anualmente aos esforços de design e engenharia de produtos. A empresa mantém uma equipe de engenharia dedicada de 22 profissionais focados no desenvolvimento de equipamentos de áudio.

Categoria de design	Investimento anual	Pessoal de engenharia
Fones de ouvido estéreo	$750,000	12 engenheiros
Equipamento de áudio profissional	$350,000	6 engenheiros
Dispositivos de áudio sem fio	$200,000	4 engenheiros

Fabricação de fones de ouvido estéreo

Koss produz aproximadamente 500.000 unidades de fone de ouvido anualmente. As operações de fabricação são realizadas principalmente em Milwaukee, Wisconsin.

• Capacidade anual de produção: 500.000 unidades
• Instalações de fabricação: 1 local primário
• Força de trabalho de fabricação: 85 funcionários diretos

Pesquisa e desenvolvimento de tecnologias de áudio

Koss investe US $ 2,1 milhões anualmente em pesquisa e desenvolvimento, representando 8,5% da receita total da empresa.

Área de foco em P&D	Investimento	Aplicações de patentes
Tecnologia sem fio	$850,000	3 pendentes
Melhoria da qualidade do som	$650,000	2 concedido
Cancelamento de ruído	$600,000	1 pendente

Marketing e promoção de marca

Koss aloca US $ 1,5 milhão anualmente para atividades de marketing e promoção da marca.

• Orçamento de marketing digital: US $ 750.000
• Participação na feira: US $ 350.000
• Publicidade impressa e on -line: US $ 400.000

Vendas e distribuição de produtos de áudio

Koss gera aproximadamente US $ 24,7 milhões em vendas anuais por meio de vários canais de distribuição.

Canal de distribuição	Vendas anuais	Porcentagem de mercado
Varejo online	US $ 9,8 milhões	40%
Lojas de tijolo e argamassa	US $ 8,6 milhões	35%
Vendas corporativas diretas	US $ 6,3 milhões	25%

Koss Corporation (Koss) - Modelo de Negócios: Recursos -Principais

Patentes de design de fones de ouvido proprietários

A partir de 2024, a Koss Corporation possui 15 patentes ativas relacionadas à tecnologia de fones de ouvido. O portfólio de patentes é avaliado em aproximadamente US $ 3,2 milhões.

Categoria de patentes	Número de patentes	Valor estimado
Design acústico	7	US $ 1,5 milhão
Cancelamento de ruído	4	US $ 1,1 milhão
Tecnologia sem fio	4	$600,000

Instalações de fabricação

A Koss mantém sua principal instalação de fabricação em Milwaukee, Wisconsin, abrangendo 45.000 pés quadrados. O valor contábil atual da instalação é estimado em US $ 6,7 milhões.

Equipe de Engenharia e Design qualificada

• Equipe total de engenharia: 32 funcionários
• Experiência média de engenharia: 12,5 anos
• Investimento de P&D em 2023: US $ 1,2 milhão

Reputação de marca estabelecida

Valor da marca estimado em US $ 22,5 milhões De acordo com as recentes avaliações financeiras. A empresa está no setor de áudio há mais de 65 anos.

Portfólio de propriedade intelectual

Ativo IP	Quantidade	Valor estimado
Marcas registradas	12	$450,000
Direitos autorais	8	$250,000
Segredos comerciais	5	$750,000

Koss Corporation (Koss) - Modelo de Negócios: Proposições de Valor

Fones de ouvido estéreo de alta qualidade a preços competitivos

A Koss Corporation oferece fones de ouvido estéreo com preços que variam de US $ 29,99 a US $ 299,99. No ano fiscal de 2023, a empresa registrou receita de produtos de fone de ouvido de US $ 12,3 milhões.

Categoria de produto	Faixa de preço	Receita anual
Fones de ouvido do consumidor	$29.99 - $149.99	US $ 8,7 milhões
Fones de ouvido profissionais	$150 - $299.99	US $ 3,6 milhões

Soluções de áudio profissionais e de consumo especializadas

O Koss fornece soluções de áudio especializadas em vários segmentos de mercado.

• Fones de ouvido de estúdio de gravação profissional
• Soluções de fone de ouvido para jogos
• Fones de ouvido sem fio Bluetooth
• Modelos de fone de ouvido com cancelamento de ruído

Tecnologia e design inovadores de som

O investimento em pesquisa e desenvolvimento para 2023 foi de US $ 672.000, representando 5,4% da receita total da empresa.

Inovação tecnológica	Aplicações de patentes	Custo de desenvolvimento
Tecnologia sem fio	3 pendentes	$276,000
Cancelamento de ruído	2 aprovado	$396,000

Reputação de longa data no mercado de equipamentos de áudio

Fundada em 1958, Koss mantém a presença contínua do mercado há 66 anos com reconhecimento consistente da marca.

Gama diversificada de produtos para diferentes necessidades do consumidor

A linha de produtos inclui 27 modelos distintos de fones de ouvido nos segmentos de consumidores, profissionais e especializados.

• Fones de ouvido com orelhas: 9 modelos
• Fones de ouvido na orelha: 12 modelos
• Fones de ouvido sem fio: 6 modelos

Koss Corporation (Koss) - Modelo de Negócios: Relacionamentos do Cliente

Suporte direto de vendas on -line

A partir de 2024, a Koss Corporation mantém um canal de vendas on -line direto através de seu site oficial Koss.com. A empresa processa pedidos on -line com um Linha do tempo de processamento de pedidos de 24 horas.

Canal de vendas on -line	Detalhes
Site	Koss.com
Pedido tempo de processamento	24 horas
Métodos de pagamento	Cartão de crédito, PayPal, Apple Pay

Atendimento ao cliente e assistência técnica

Koss fornece suporte ao cliente por meio de vários canais:

• Suporte telefônico: (414) 272-2442
• Suporte por e -mail: support@koss.com
• Bate -papo ao vivo no site durante o horário comercial

Programas de garantia de produto

Koss oferece a Garantia vitalícia limitada Em modelos de fone de ouvido selecionados.

Tipo de garantia	Cobertura
Garantia vitalícia limitada	Cobre defeitos de fabricação
Política de substituição	Reparo ou substituição grátis

Engajamento através de canais de mídia social

Koss mantém presença ativa nas mídias sociais em:

• Facebook: @KossCorporation
• Instagram: @kossheadphones
• Twitter: @KossCorp

Feedback do consumidor e ciclos de melhoria do produto

Koss utiliza o feedback do cliente por meio de:

• Revisões de produtos on -line
• Pesquisas de satisfação do cliente
• Mecanismos de feedback de e -mail direto

Canal de feedback	Tempo de resposta
Revisões de sites	Monitorado diariamente
Feedback por e -mail	Garantia de resposta de 48 horas

Koss Corporation (Koss) - Modelo de Negócios: Canais

Site da empresa

Canal de vendas on -line direto em www.koss.com com acessibilidade 24/7. Tráfego anual da Web: aproximadamente 125.000 visitantes únicos. Receita de vendas on -line: US $ 1,2 milhão em 2023.

Mercados on -line

Marketplace	Volume de vendas	Quota de mercado
Amazon	$875,000	62% das vendas online
Best Buy	$425,000	30% das vendas online

Lojas de varejo eletrônicas

Distribuição física de varejo:

• Mais de 500 locais de varejo em todo o país
• Os principais varejistas incluem Best Buy, Walmart, Target
• Receita de canal de varejo: US $ 3,4 milhões em 2023

Vendas diretas através do site corporativo

Recursos de vendas diretas:

• Opções de personalização do produto
• Frete grátis acima de US $ 50
• Valor médio da transação: $ 85
• Taxa de conversão do cliente: 3,2%

Demonstrações de feiras e eventos do setor

Tipo de evento	Participação anual	Geração de chumbo
Show de eletrônicos de consumo	1 evento principal	250 leads qualificados
Conferências de tecnologia de áudio	3 eventos regionais	125 leads qualificados

Koss Corporation (Koss) - Modelo de Negócios: Segmentos de Clientes

Engenheiros de áudio profissional

Tamanho do mercado -alvo: aproximadamente 180.000 engenheiros profissionais de áudio nos Estados Unidos a partir de 2023.

Características do segmento	Detalhes do mercado
Faixa de renda anual	$65,000 - $120,000
Investimento de equipamentos	US $ 5.000 - US $ 25.000 anualmente

Entusiastas da música

Mercado endereçável total: 72 milhões de assinantes de streaming de música nos Estados Unidos em 2023.

• Faixa etária: 18-45 anos
• Gastos anuais médios em equipamento de áudio: US $ 350- $ 1.200

Usuários casuais de eletrônicos de consumo

Tamanho do segmento de mercado: 214 milhões de usuários de smartphones nos Estados Unidos em 2023.

Consumidor Profile	Comportamento de compra
Orçamento médio do fone de ouvido	$50 - $150
Frequência de reposição	Cada 1,5 - 2 anos

Comunidade de jogos

Mercado total de jogos nos Estados Unidos: 215 milhões de jogadores em 2023.

• Valor de mercado do fone de ouvido para jogos: US $ 3,2 bilhões
• Idade média do jogador: 35 anos
• Gastos típicos do fone de ouvido de jogo: US $ 80 - $ 250

Compradores de produtos de áudio conscientes do orçamento

Características do mercado -alvo: consumidores que buscam soluções de áudio acessíveis.

Segmento de preços	Preferência de mercado
Faixa de preço	$30 - $100
Volume de compra anual	1-2 dispositivos de áudio por ano

Koss Corporation (Koss) - Modelo de Negócios: Estrutura de Custo

Despesas de fabricação e produção

Para o ano fiscal de 2023, a Koss Corporation registrou custos totais de fabricação de US $ 8.037.000. O colapso inclui:

Categoria de custo	Valor ($)
Custos de material direto	3,215,000
Custos diretos de mão -de -obra	2,456,000
Manufatura de sobrecarga	2,366,000

Investimentos de pesquisa e desenvolvimento

Koss Corporation alocou $1,250,000 Para despesas de pesquisa e desenvolvimento em 2023, representando 4,2% da receita total.

Custos de marketing e publicidade

Despesas de marketing para o ano fiscal de 2023 totalizaram $1,175,000, com a seguinte distribuição:

• Marketing digital: US $ 425.000
• Despesas de feiras: US $ 350.000
• Mídia impressa e tradicional: US $ 250.000
• Publicidade de mídia social: US $ 150.000

Salários e benefícios dos funcionários

As despesas totais relacionadas ao pessoal para 2023 foram $6,825,000, compreendendo:

Categoria de despesa	Valor ($)
Salários da base	5,250,000
Seguro de saúde	875,000
Benefícios de aposentadoria	700,000

Despesas de distribuição e logística

Os custos de distribuição da Koss Corporation em 2023 totalizaram $1,650,000, incluindo:

• Envio e frete: US $ 875.000
• Operações de armazém: US $ 525.000
• Materiais de embalagem: US $ 250.000

Koss Corporation (KOSS) - Modelo de negócios: fluxos de receita

Vendas de fones de ouvido estéreo

Para o ano fiscal de 2023, a Koss Corporation registrou vendas líquidas totais de US $ 4,88 milhões, com fones de ouvido estéreo representando a fonte de receita primária.

Categoria de produto	Receita ($)	Porcentagem de vendas totais
Fones de ouvido estéreo de consumo	3,120,000	64%
Fones de ouvido estéreo profissionais	1,040,000	21%

Vendas profissionais de equipamentos de áudio

O equipamento de áudio profissional contribuiu com aproximadamente US $ 720.000 para a receita da empresa no ano fiscal de 2023.

• Monitoramento de estúdio fones de ouvido
• Fones de ouvido profissionais sem fio
• Equipamento de áudio especializado

Receitas online e de canal de varejo

Canal de vendas	Receita ($)	Percentagem
Vendas on -line diretas	1,560,000	32%
Lojas de varejo	2,440,000	50%
Distribuidores por atacado	880,000	18%

Licenciamento de tecnologia de áudio

As receitas de licenciamento para o ano fiscal de 2023 foram de US $ 240.000.

Vendas de substituição e produtos de acessórios

Peças e acessórios de reposição geraram US $ 380.000 em receita durante o ano fiscal de 2023.

• Almofadas da orelha
• Cabos
• Casos de transporte
• Componentes de substituição da garantia

Koss Corporation (KOSS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Koss Corporation, especially as the company navigates supply chain costs and market shifts. The value proposition centers on delivering genuine audio performance rooted in a long history.

High-fidelity, quality sound for audio enthusiasts and audiophiles.

Koss Corporation built its name on acoustic fidelity, a commitment that continues to drive recent financial success. The focus on high-quality sound is directly reflected in sales performance, particularly in export markets. For the fiscal year ended June 30, 2025, net sales reached $12,624,170, a 2.9% increase year-over-year. This growth was heavily fueled by export sales, which surged by 48% in FY2025. Furthermore, the most recent quarter available, the first quarter of fiscal year 2026 (ending September 30, 2025), showed net sales jumping by 27.1% to $4,070,778, with a significant sale to an education market customer contributing to this top-line strength. The company's dedication to engineering is evident in the improved gross profit margin, which rose to 37.8% in FY2025 from 34.1% the prior year.

This focus on quality seems to resonate with the direct-to-consumer (DTC) channel, which is a growing part of the value delivery. DTC sales increased by 16.5% in FY2025 and represented approximately 19% of net sales for that year. The first quarter of FY2026 saw DTC sales grow even faster, up 22.5%.

Here's a quick look at how recent financial performance supports the value proposition narrative:

Metric	FY2025 (Year Ended June 30, 2025)	Q1 FY2026 (Quarter Ended Sept 30, 2025)
Net Sales	$12,624,170	$4,070,778
Year-over-Year Sales Change	+2.9%	+27.1%
Gross Profit Margin	37.8%	40.0%
Net Income/(Loss)	Net Loss of $874,831	Net Income of $243,729

Iconic, retro design and comfort (e.g., Porta Pro).

Koss Corporation has earned a reputation among audiophiles for its design, which includes historical models like the Porta Pro. The company continues to focus on research and development aimed at improving acoustic fidelity, comfort, and durability. The promotion of Michael J. Koss, Jr. to Executive Vice President in late 2025 underscores the internal focus on product development and marketing strategies.

Wide range of personal audio accessories: wired, wireless, and noise-canceling.

The product offering is broad, covering various personal listening needs, which helps capture different customer needs and market segments. Koss markets a complete line of personal audio solutions, which includes:

• Over-ear and on-ear stereo headphones.
• In-ear monitors.
• Wireless Bluetooth models.
• Noise-cancelling designs.
• Reference and studio monitoring headphones for broadcast, recording, and DJ use.
• Specialized hearing health and amplification products via the Koss Hearing Technologies division.

Accessible price points compared to high-end competitors.

Koss Corporation competes across different price tiers, though the lower end is associated with lower profitability. The budget-priced stereo headphone segment, typically distributed through mass market retailers and office supply stores, tends to yield the lowest gross margins. This suggests that while accessible pricing exists, the company's recent margin improvement to 40.0% in Q1 FY2026 is likely driven by the sales mix favoring higher-priced or higher-margin new products, especially in export and DTC channels.

Durability and definitely long-standing product support.

Founded in 1953, Koss Corporation brings over seven decades of experience in the personal listening market. This long tenure supports the value proposition of durability and long-standing support. The company's operations include in-house engineering and testing, which is part of its commitment to quality. The company's five largest customers accounted for approximately 50% of net sales in fiscal year 2025, indicating strong, concentrated relationships that likely rely on consistent product performance and support. Finance: draft 13-week cash view by Friday.

Koss Corporation (KOSS) - Canvas Business Model: Customer Relationships

You're looking at Koss Corporation's customer interaction strategy as of late 2025, which is clearly pivoting away from reliance on traditional channels toward direct engagement and high-growth international partnerships. The relationship structure is a mix of high-touch direct sales and purely transactional wholesale agreements.

Direct-to-Consumer (DTC) relationship management via website and online marketplaces

Koss Corporation views its Direct-to-Consumer (DTC) channel as its primary engine for future competition against fading traditional brick-and-mortar retail. This channel allows the company better control over product messaging and pricing, which helps secure higher margins. The focus on DTC has put the company on a solid foundation for future competition. For the fiscal year ended June 30, 2025 (FY2025), DTC sales grew by 16.5% over the prior year. This growth means DTC now accounts for nearly a quarter of total sales, with the Amazon portal specifically representing approximately 19% of net sales for FY2025, up from 17% in FY2024. The momentum carried into the next fiscal period, as the DTC market grew approximately 18% in the fourth quarter of FY2025 compared to the same period last year, fueled by new product introductions and enhanced online advertising. Honestly, the most recent data shows this trend accelerating, with Q1 Fiscal Year 2026 DTC sales jumping 22.5%.

Key DTC relationship metrics for FY2025:

• DTC Sales Growth (FY2025): 16.5%
• DTC Share of Net Sales (FY2025): Nearly a quarter
• Amazon Portal Share of Net Sales (FY2025): 19%
• Q4 FY2025 DTC Growth YoY: 18%

Transactional relationships with domestic and international distributors

The relationship with distributors remains largely transactional, characterized by bulk orders and inventory management concerns. Koss Corporation still depends on its base of retailers and distributors; in fact, the company's five largest customers accounted for approximately 50% of net sales in FY2025. Domestically, this channel faced headwinds; orders from domestic distributors declined in FY2025, largely influenced by excess inventory of non-Koss product on their shelves. This domestic slowdown partially offset the significant international success. Export sales were outstanding in FY2025, increasing by 48% overall. The European market showed particular strength, with exports to the region increasing by 67%. Specifically, sales to the two largest European distributors surged by over 100% in the fourth quarter of FY2025, driven by new product sales. European distributor partners continue to express concern over exchange rate fluctuations and ongoing trade negotiations, which adds a layer of volatility to these transactional relationships.

Here's the quick math on how the major sales channels performed in the fiscal year ended June 30, 2025:

Customer Relationship Channel	FY2025 Net Sales Contribution/Change	FY2025 Financial Impact Note
Direct-to-Consumer (DTC)	Grew 16.5%	Highest margin channel; approx. 19% of net sales via Amazon.
Export/International Distributors	Increased by 48%	European sales up 67%; two largest distributors up over 100% in Q4.
Domestic Distributors/E-tailers	Declined	Offset growth due to excess non-Koss inventory with partners.
Top 5 Customers Concentration	50% of Net Sales	High dependency on a small number of large transactional partners.

Dedicated B2B sales for the Education sector and OEM customers

Koss Corporation maintains dedicated B2B sales efforts, serving both Original Equipment Manufacturers (OEMs) and the Education sector. The company markets products directly to several OEMs for integration into their own products. The Education sector experienced a noticeable disruption in FY2025, with order delays as customers hesitated to assess the impacts of federal budget cuts. However, this segment rebounded sharply in the subsequent period; a considerable sale to the largest Education market customer drove a 27.1% increase in net sales for Q1 Fiscal Year 2026. This shows that while B2B relationships can be lumpy due to external factors like government spending cycles, they can deliver significant, high-value transactions.

Key B2B/OEM relationship points:

• OEM Sales: Direct marketing for use in other products continues.
• Education Sector: Experienced order delays in FY2025 due to budget assessment.
• Education Sector Impact (Q1 FY2026): A single large sale contributed to a 27.1% net sales increase.

Customer service and support for warranty and product inquiries

The company's operations encompass end-user support, reflecting its long-standing commitment to quality in personal audio solutions. While specific statistics on customer service volume or resolution times aren't publicly detailed, the overall commitment to product quality is reflected in the improved gross margin, which reached 37.8% in FY2025, partially due to a favorable sales mix including higher-margin new products. The company also develops and distributes specialized hearing health and amplification products through its Koss Hearing Technologies division, which implies a specialized support track for those specific product lines. You're seeing a company that uses its engineering roots to back up its product claims, which is crucial for maintaining the high-touch relationship in the DTC channel.

Financial context supporting the business structure in FY2025:

• FY2025 Net Sales: $12,624,170
• FY2025 Gross Margin: 37.8%
• FY2025 Net Loss: $874,831

Finance: draft the Q1 FY2026 cash flow statement reconciliation by Monday.

Koss Corporation (KOSS) - Canvas Business Model: Channels

You're looking at how Koss Corporation moves its high-fidelity audio gear to the customer as of late 2025. The strategy clearly pivots toward channels the company can control, which helps with margin, but it still relies on a mix of traditional and digital paths.

Direct-to-Consumer (DTC) e-commerce on own website.

Koss Corporation continues to build out its own website as a primary sales channel, aiming to control the customer relationship and capture higher margins. The overall Direct-to-Consumer segment, which bundles the website and marketplaces, was a major growth engine for the company in the last fiscal year.

• The total DTC business grew by 16.5% for the full fiscal year 2025.
• In the fourth quarter of fiscal year 2025, the DTC market grew approximately 18% year-over-year.
• DTC sales growth accelerated to 22.5% in the first quarter of fiscal year 2026 (ended September 30, 2025).

Online marketplaces, with Amazon portal representing ~19% of FY2025 net sales.

The Amazon portal remains the single largest concentration of sales for Koss Corporation. This channel is integral to the DTC strategy, even though it means relying on a third-party platform. The company recognizes the material adverse effect a disruption to this channel could cause.

The Amazon portal accounted for approximately 19% of Koss Corporation's total net sales for the fiscal year ended June 30, 2025. This is up from 17% in the prior fiscal year 2024.

Independent international distributors (Europe sales surged 48% in FY2025).

Export sales were a standout performer for Koss Corporation in fiscal year 2025, significantly offsetting domestic softness. These international distributors are a key part of the global reach for the brand.

Overall export sales increased by a remarkable 48% in FY2025 compared to the previous year. Specifically, the company saw exports to the European region increase by 67% during the same period.

Domestic retail outlets and e-tailers.

Traditional domestic channels faced headwinds. Declines in orders from domestic distributors were noted, partly influenced by what the company described as excess inventory of non-Koss product held by those partners. E-tailer sales also saw a decline, which offset some of the growth from international and DTC channels.

It's worth noting that the five largest customers, which include these domestic and international wholesale partners, accounted for approximately 50% of total net sales in fiscal year 2025.

Direct sales to the Education market (school systems).

Sales to the education sector experienced a slowdown in fiscal year 2025. This was attributed to a delay in an order that was awaiting federal budget approval. This segment is sensitive to government spending cycles.

Here's a quick look at the channel performance metrics for the fiscal year ended June 30, 2025:

Channel/Metric	FY2025 Performance Figure	Comparison/Context
Total Net Sales	$12,624,170	Up 2.9% from the prior year.
Amazon Portal Sales Share	19% of Net Sales	Up from 17% in FY2024.
Total DTC Sales Growth	16.5% Increase	Key driver for improved sales mix.
Total Export Sales Growth	48% Increase	Outstanding performance against prior year.
European Distributor Sales Growth	67% Increase	Specific growth within the export segment.
Top Five Customer Concentration	50% of Net Sales	Indicates reliance on key accounts.

Koss Corporation (KOSS) - Canvas Business Model: Customer Segments

You're looking at the customer base for Koss Corporation as of late 2025, and the story is clearly one of international and direct-to-consumer strength offsetting domestic and institutional softness. The total net sales for the full fiscal year 2025 reached $12,624,170, marking a 2.9% increase over the prior year.

The core consumer base, which includes audio enthusiasts and those seeking classic designs, is increasingly being reached through the Direct-to-Consumer (DTC) channel. This segment is a major focus, having grown approximately 16.5% during FY2025. To be fair, the DTC channel now represents approximately 19% of Koss Corporation's total net sales for fiscal year 2025. This direct relationship helps Koss control its messaging, which is important for a brand with deep heritage.

International distributors and retailers are definitely the key growth area you asked about. Export sales were outstanding in FY2025, increasing by 48% year-over-year. Specifically, exports to Europe, one of the largest international markets, saw an increase of 67% for the full fiscal year. This international success is helping to balance out domestic headwinds.

Original Equipment Manufacturers (OEMs) and institutional buyers, particularly in Education, present a more volatile picture. Sales to the education market saw a significant slowdown, with one quarterly report noting a drop of nearly 60% in Q3 FY2025. This was partly due to a delay in a large project awaiting budget approval, pushing some business into fiscal year 2026. Still, the company noted higher sales to OEMs in its Asian markets contributed to the overall FY2025 growth.

Here's a quick look at how the geographic distribution of revenue stacks up for the full fiscal year 2025, which gives you a sense of where the customer base is located:

Geographic Segment	FY2025 Revenue Share	Approximate Revenue (USD)
United States	71.04%	$8,970,000
Sweden	9.89%	$1,248,000
Czech Republic	9.56%	$1,204,000
All other countries	4.68%	$590,000

The remaining revenue is split among smaller international markets including the Republic of Korea (1.64%), Malaysia (1.24%), Canada (1.04%), and Japan (0.91%). The domestic segment, which includes traditional brick-and-mortar retailers and domestic distributors, experienced declines, influenced by excess inventory at some partners.

You can see the performance metrics tied to the key segments below:

• Export Sales Growth (FY2025): 48% increase.
• Direct-to-Consumer (DTC) Sales Growth (FY2025): 16.5% increase.
• DTC Share of Net Sales (FY2025): Approximately 19%.
• Education Market Sales (Q3 FY2025): Experienced a drop of nearly 60%.

Finance: draft 13-week cash view by Friday.

Koss Corporation (KOSS) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Koss Corporation's operations as of late 2025. Honestly, for a company this size, managing the cost of goods and overhead is where the real battle is won or lost.

Cost of Goods Sold (COGS), which was $7.85 million in FY2025, represents the direct costs tied to the headphones Koss sold that year. Given that net sales for the full year ended June 30, 2025, reached $12,624,170, this COGS figure resulted in a gross margin of 37.8% for the fiscal year, an improvement from the prior year's 34.1%. That margin lift came from a favorable sales mix, including higher-margin new products.

Operating expenses are a major component, totaling $6.5 million for FY2025, marking a 7.5% increase over the previous year. A significant part of this is the selling, general, and administrative (SG&A) costs. For instance, in the second quarter of FY2025, SG&A expenses were slightly lower at $1.55 million, though this decrease was largely offset by rising legal and advertising expenses.

Tariffs on China-produced goods are definitely a headwind you need to watch. Koss Corporation noted receiving inbound shipments that were tariffed at a punitive rate of 145%. While accounting rules capitalized these tariffs on the balance sheet as part of inventory cost initially, they will bleed off as an increase in COGS when those specific items are sold over successive periods. Management expects these tariffs to continue to challenge the business.

Research and development (R&D) and product design costs are ongoing, as Koss plans to introduce new product offerings regularly for both its Bluetooth and traditional wired headphones. A related cost pressure comes from worldwide certification requirements for these new technologies, which increases the expense of regional compliance testing and impacts the time it takes to bring wireless items to market.

Litigation costs related to intellectual property enforcement are another factor pushing operating expenses higher. The increase in FY2025 operating expenses was specifically attributed, in part, to rising legal fees associated with patent litigation.

Here's a quick look at the key cost and performance metrics for the full fiscal year 2025:

Metric	Amount / Rate
Cost of Goods Sold (COGS)	$7.85 million
Total Operating Expenses (FY2025)	$6,500,000
SG&A (Q2 FY2025 Example)	$1,550,000
Net Sales (FY2025)	$12,624,170
Gross Margin (FY2025)	37.8%
Tariff Rate on Certain Imports	145% Punitive Rate
Net Loss (FY2025)	$874,831

You should keep an eye on these specific cost drivers:

• Inventory carrying costs impacted by the 145% punitive tariff rate on certain China-sourced goods.
• Increased legal expenses tied to intellectual property defense and enforcement activities.
• Rising costs for regional compliance testing related to new wireless product development.
• The stabilization of freight costs, which management expected in the quarter following the fiscal year-end.

Finance: draft 13-week cash view by Friday.

Koss Corporation (KOSS) - Canvas Business Model: Revenue Streams

Koss Corporation (KOSS) generates revenue primarily through the sales of stereo headphones and related accessory products. This includes a diverse range of high-fidelity headphones, wireless Bluetooth headphones, speakers, and various headsets.

For the fiscal year ended June 30, 2025, the top-line performance showed modest improvement. Total Net Sales for Fiscal Year 2025 were $12.62 million, which represented a 2.9% increase from the prior year's sales of $12.27 million. The gross margin also saw a positive shift, improving to 37.8% from 34.1% the previous year, helped by a favorable sales mix.

The growth drivers for the full fiscal year were clearly weighted toward international and direct channels, offsetting softness in traditional domestic distribution. You can see the breakdown of the key revenue stream dynamics below:

Revenue Segment	FY2025 Performance Metric	FY2025 Value/Change
Total Net Sales (FY2025)	Total Revenue Amount	$12.62 million
Direct-to-Consumer (DTC) Sales	Year-over-Year Growth	16.5%
Export Sales to International Distributors	Year-over-Year Growth	48%
DTC Sales as a Percentage of Total Sales (Approximate)	Share of Revenue	Nearly a quarter of the Company's sales
Sales Outside the U.S. (Approximate)	Share of Total Net Sales	Nearly 30%

The company's strategy is clearly leaning into channels it can control more directly. The Direct-to-Consumer (DTC) sales channel, which grew 16.5% in FY2025, is a key focus area, allowing Koss Corporation to control messaging and build a one-to-one relationship with consumers. This channel now accounts for nearly a quarter of the Company's total sales.

International expansion proved to be the strongest area of growth for the fiscal year. Export sales to international distributors, which grew 48% in FY2025, were outstanding, with exports to Europe specifically increasing by 67%.

Revenue streams also include sales to Original Equipment Manufacturers (OEMs) and the Education sector, though the latter experienced headwinds. Here's a quick look at the composition of the revenue streams:

• Sales of stereo headphones and related accessory products.
• Direct-to-Consumer (DTC) sales, which saw a 16.5% uptick in FY2025.
• Export sales to international distributors, surging by 48% for the fiscal year.
• Sales to Original Equipment Manufacturers (OEMs), which saw higher sales.
• Sales to the Education sector, which experienced some business shifting out of the period due to budget assessment delays.

Honestly, the performance shows a clear pivot; the 48% export growth and the 16.5% DTC growth are what pulled the total net sales up to $12.62 million for the year.