Precision Drilling Corporation (PDS): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo da exploração de energia, a Precision Drilling Corporation (PDS) surge como uma potência tecnológica, transformando desafios complexos de perfuração em oportunidades estratégicas. Ao criar meticulosamente um modelo de negócios sofisticado que integra inovação tecnológica de ponta, gerenciamento abrangente de riscos e práticas operacionais sustentáveis, o PDS se posicionou como um facilitador crítico do desenvolvimento de infraestrutura energética global. Esse modelo de negócios, Canvas, revela como a empresa navega estrificada estridente cenário dos serviços de perfuração offshore e onshore, oferecendo proposições de valor incomparáveis ​​que a distinguem dos participantes tradicionais do setor.

Precision Drilling Corporation (PDS) - Modelo de Negócios: Principais Parcerias

Alianças estratégicas com grandes empresas de exploração de petróleo e gás

A Precision Drilling Corporation mantém parcerias estratégicas com as principais empresas de exploração na América do Norte, incluindo:

Empresa parceira	Detalhes da parceria	Valor do contrato
ConocoPhillips	Serviços de perfuração em Alberta	US $ 87,3 milhões (2023)
Energia Suncor	Contrato de perfuração de longo prazo	US $ 62,5 milhões (2023)
Recursos naturais canadenses	Contrato de perfuração de vários anos	US $ 104,2 milhões (2023)

Provedores de tecnologia para equipamentos e software de perfuração

As principais parcerias tecnológicas incluem:

• Schlumberger - Sistemas avançados de automação de perfuração
• Halliburton - Soluções de software integradas
• Baker Hughes - inovações tecnológicas de perfuração

Fabricantes de equipamentos e fornecedores

Fornecedor	Tipo de equipamento	Valor anual de compras
Nacional Oilwell Varco	Platas de perfuração	US $ 45,6 milhões
Caterpillar Inc.	Máquinas pesadas	US $ 32,1 milhões
Weatherford International	Componentes de perfuração	US $ 28,7 milhões

Instituições financeiras para gerenciamento de capital e riscos

A perfuração de precisão colabora com parceiros financeiros:

• Royal Bank of Canada - instituição de empréstimo primário
• TD Bank - Linhas de crédito
• CIBC - Serviços de Gerenciamento de Risco

Parceiros de conformidade regulatória local e internacional

Órgão regulatório	Foco de conformidade	Escopo da parceria
Alberta Energy Regulator	Regulamentos de perfuração provinciais	Monitoramento abrangente de conformidade
Associação Canadense de Produtores de Petróleo	Padrões da indústria	Orientação regulatória
Agência de Proteção Ambiental	Conformidade ambiental	Emissões e protocolos de segurança

Precision Drilling Corporation (PDS) - Modelo de Negócios: Atividades -chave

Serviços de perfuração offshore e onshore

A perfuração de precisão opera 248 plataformas de perfuração na América do Norte a partir do quarto trimestre 2023. A capacidade total da frota inclui 191 plataformas terrestres e 57 unidades de perfuração offshore.

Tipo de equipamento	Contagem total	Distribuição geográfica
Platas de terra	191	Estados Unidos e Canadá
Ratações offshore	57	Golfo do México

Fabricação e manutenção de plataformas

Despesas anuais de manutenção para equipamentos de perfuração: US $ 87,4 milhões em 2023.

• Despesas totais de capital para atualizações de plataformas: US $ 62,3 milhões
• Ciclo de vida médio do equipamento: 15-20 anos
• Instalações de manutenção especializadas: 12 centros de serviço

Inovação tecnológica em técnicas de perfuração

Investimento em P&D em 2023: US $ 24,6 milhões focados em tecnologias avançadas de perfuração.

Área de tecnologia	Investimento	Foco principal
Soluções de perfuração digital	US $ 9,2 milhões	Otimização de perfuração acionada por IA
Tecnologias de automação	US $ 7,8 milhões	Recursos de operação remota

Perfuração de contratos e serviços de poço

Receita total do contrato em 2023: US $ 2,43 bilhões

• Duração média do contrato: 6 a 12 meses
• Setores de clientes primários: empresas de exploração de petróleo e gás
• Taxa de conclusão do contrato: 98,7%

Gerenciamento de segurança e conformidade ambiental

Investimento de segurança em 2023: US $ 43,5 milhões

Métrica de conformidade	Desempenho	Referência da indústria
Taxa de incidente total recordável	1,2 por 200.000 horas de trabalho	1,5 por 200.000 horas de trabalho
Incidentes de violação ambiental	0	Padrão da indústria

Precision Drilling Corporation (PDS) - Modelo de negócios: Recursos -chave

Plataformas avançadas de perfuração e equipamento especializado

A partir de 2024, a Precision Drilling Corporation possui e opera:

Categoria de equipamento	Número total	Valor estimado
Platas de perfuração ativas	107	US $ 1,2 bilhão
Equipamento de perfuração especializado	243 unidades	US $ 475 milhões

Força de trabalho técnica altamente qualificada

Composição da força de trabalho a partir de 2024:

• Total de funcionários: 4.872
• Equipe técnica: 3.215 (66% da força de trabalho)
• Experiência técnica média: 12,4 anos

Tecnologias de perfuração proprietárias

Categoria de tecnologia	Número de patentes	Investimento em P&D (2024)
Patentes de tecnologia de perfuração	37	US $ 24,6 milhões

Infraestrutura operacional global

Presença operacional:

• Países ativos: 4
• Regiões operacionais: América do Norte, Mercados Internacionais
• Facilidades operacionais totais: 22

Forte capital financeiro e capacidade de investimento

Métrica financeira	2024 Valor
Total de ativos	US $ 2,8 bilhões
Linhas de crédito disponíveis	US $ 350 milhões
Gastos anuais de capital	US $ 185 milhões

Precision Drilling Corporation (PDS) - Modelo de Negócios: Proposições de Valor

Soluções de perfuração de alto desempenho para setor de energia

A partir do quarto trimestre 2023, a Precision Drilling Corporation opera 204 plataformas de perfuração ativas na América do Norte. A empresa gerou receita total de US $ 1,79 bilhão em 2023, com 88% derivados de serviços de perfuração.

Métricas da plataforma de perfuração	2023 desempenho
Platas de perfuração ativas totais	204
Taxa de utilização da plataforma	67.3%
Taxa de perfuração média diária	$24,500

Capacidades tecnológicas avançadas

A perfuração de precisão investe significativamente na inovação tecnológica, com despesas de P&D de US $ 42,6 milhões em 2023.

• Tecnologias avançadas de perfuração digital
• Plataformas de análise de dados em tempo real
• Sistemas de controle de perfuração automatizados

Segurança abrangente e gerenciamento de riscos

Métricas de segurança	2023 desempenho
Taxa de incidente total recordável	0,89 por 200.000 horas de trabalho
Horário de treinamento de segurança	124.500 horas

Serviços de perfuração eficientes e econômicos

A perfuração de precisão alcançou a eficiência de custos operacionais com:

• Despesas operacionais de US $ 1,62 bilhão em 2023
• Redução de custo operacional de 6,2% em comparação com 2022
• Custo médio de operação da plataforma de US $ 14.300 por dia

Operações sustentáveis ​​e ambientalmente responsáveis

Métricas ambientais	2023 desempenho
Redução de emissão de carbono	15,4% em comparação com 2020 basal
Investimento de energia renovável	US $ 28,3 milhões
Taxa de reciclagem de resíduos	72%

Precision Drilling Corporation (PDS) - Modelo de Negócios: Relacionamentos do Cliente

Acordos contratuais de longo prazo com empresas de energia

A Precision Drilling Corporation mantém mais de 120 contratos ativos de perfuração de longo prazo com as principais empresas de energia a partir do quarto trimestre 2023. A duração média do contrato é de 3,7 anos, com o valor total do contrato variando de US $ 25 milhões a US $ 180 milhões por contrato.

Tipo de contrato	Número de contratos	Duração média	Intervalo de valor típico
Contratos de perfuração de plataformas	87	3-4 anos	US $ 35-120 milhões
Contratos de Serviços Técnicos	33	2-3 anos	US $ 15-75 milhões

Equipes de gerenciamento de contas dedicadas

A perfuração de precisão emprega 42 profissionais de gerenciamento de contas especializados que atendem a clientes de energia de primeira linha. Essas equipes gerenciam relacionamentos com empresas que representam 82% da receita total da corporação.

Suporte técnico contínuo e consulta

A infraestrutura de suporte técnico inclui:

• Centros de suporte operacional 24/7
• Sistemas de monitoramento digital em tempo real
• Equipes dedicadas de consulta de engenharia
• Protocolos de intervenção técnica de resposta rápida

Modelos de relacionamento baseados em desempenho

Métricas principais de desempenho:

Indicador de desempenho	Alvo	Realização atual
Eficiência de perfuração	95% de tempo de atividade	93.6%
Otimização de custos	Redução anual de 7%	6.2%
Conformidade de segurança	Zero incidentes	1,2 incidentes por milhão de horas de trabalho

Plataformas de comunicação digital

Os canais de engajamento digital incluem:

• Portal de clientes proprietários com acesso a dados em tempo real
• Aplicativo móvel para rastreamento de desempenho
• Sistemas de relatórios automatizados
• Ferramentas de colaboração segura baseadas em nuvem

Estatísticas de uso da plataforma digital: 94% da taxa de adoção do cliente, 3,2 milhões de transações de dados mensalmente, envolvimento médio do usuário de 22 minutos por sessão.

Precision Drilling Corporation (PDS) - Modelo de Negócios: Canais

Equipes de vendas diretas

A perfuração de precisão mantém uma força de vendas direta dedicada de 87 representantes profissionais de desenvolvimento de negócios a partir do quarto trimestre 2023. Esses representantes cobrem os principais mercados geográficos da América do Norte, direcionando especificamente as operações de perfuração de petróleo e gás.

Métrica da equipe de vendas	2023 dados
Total de representantes de vendas	87
Cobertura geográfica	América do Norte
Comprimento médio do ciclo de vendas	4-6 meses

Conferências e feiras do setor

A perfuração de precisão participa de 12 a 15 grandes conferências do setor anualmente, com um investimento estimado em marketing de US $ 2,3 milhões em 2023.

• As principais conferências participaram: Conferência de perfuração da IADC
• Conferência de Tecnologia Offshore SPE
• Congresso do Petróleo Mundial

Plataformas digitais online

Os canais digitais incluem site corporativo com 247.000 visitantes únicos anuais e plataformas de marketing digital especializadas, gerando US $ 1,7 milhão em conversões de liderança em 2023.

Métrica de canal digital	2023 desempenho
Site visitantes únicos	247,000
Valor de conversão de marketing digital	US $ 1,7 milhão

Apresentações de propostas técnicas

A perfuração de precisão realiza aproximadamente 94 apresentações de propostas técnicas anualmente, com uma taxa de sucesso de 62% na conversão de propostas em contratos.

Redes estratégicas de desenvolvimento de negócios

As redes estratégicas incluem parcerias com 23 principais empresas de serviços de energia e 47 empresas independentes de exploração e produção na América do Norte.

Tipo de parceria de rede	Número de parceiros
Empresas de serviços de energia	23
Empresas independentes de E&P	47

Precision Drilling Corporation (PDS) - Modelo de negócios: segmentos de clientes

Grandes empresas internacionais de petróleo e gás

A perfuração de precisão serve grandes empresas globais de energia, incluindo:

Empresa	Valor do contrato	Rigas ativas
ExxonMobil	US $ 87,3 milhões	12 plataformas
Chevron	US $ 62,5 milhões	8 plataformas
Concha	US $ 53,9 milhões	7 plataformas

Empresas independentes de exploração e produção

Redução do segmento de mercado:

• Valor total do segmento de mercado: US $ 345 milhões
• Duração média do contrato: 18-24 meses
• Número de contratos ativos: 42

Empresas nacionais de petróleo

País	Tamanho do contrato	Escopo operacional
Aramco saudita	US $ 129,6 milhões	15 plataformas de perfuração
PEMEX	US $ 76,2 milhões	9 plataformas de perfuração
Petrobras	US $ 64,7 milhões	7 plataformas de perfuração

Desenvolvedores de projetos de perfuração offshore

Detalhes do segmento offshore:

• Valor total do contrato offshore: US $ 276,4 milhões
• Número de plataformas offshore especializadas: 22
• Duração média do projeto offshore: 36 meses

Grupos de investimento em infraestrutura energética

Grupo de investimentos	Valor do investimento	Parceria de perfuração de precisão
Infraestrutura de energia do BlackRock	US $ 215,6 milhões	Contrato de serviços de perfuração de longo prazo
Brookfield Asset Management	US $ 187,3 milhões	Investimento estratégico de infraestrutura de perfuração
Goldman Sachs Energy Partners	US $ 162,9 milhões	Parceria de tecnologia de perfuração integrada

Precision Drilling Corporation (PDS) - Modelo de Negócios: Estrutura de Custo

Compra e manutenção de equipamentos

Em 2023, a Precision Drilling Corporation registrou despesas de capital de US $ 146,7 milhões, focados principalmente em equipamentos e manutenção de equipamentos de perfuração.

Categoria de equipamento	Custo anual (USD)
Aquisição de plataforma de perfuração	US $ 87,4 milhões
Manutenção do equipamento	US $ 59,3 milhões

Compensação e treinamento de funcionários

A compensação total da força de trabalho para 2023 foi de US $ 392,6 milhões, incluindo salários, benefícios e programas de treinamento.

• Compensação média anual de funcionários: US $ 95.000
• Orçamento de treinamento e desenvolvimento: US $ 8,2 milhões
• Total de funcionários: 4.132

Investimentos de pesquisa e desenvolvimento

As despesas de P&D para 2023 totalizaram US $ 22,5 milhões, com foco em inovações tecnológicas nas tecnologias de perfuração.

Área de foco em P&D	Investimento (USD)
Inovação tecnológica	US $ 15,3 milhões
Melhoria de eficiência	US $ 7,2 milhões

Logística operacional e transporte

Os custos de logística e transporte para 2023 foram de US $ 67,4 milhões, cobrindo o movimento de equipamentos e o suporte operacional.

• Manutenção da frota: US $ 28,6 milhões
• Infraestrutura de transporte: US $ 38,8 milhões

Conformidade e seguro regulatórios

As despesas de conformidade e seguro de 2023 totalizaram US $ 54,3 milhões.

Categoria de conformidade	Custo (USD)
Conformidade regulatória	US $ 31,2 milhões
Cobertura de seguro	US $ 23,1 milhões

Precision Drilling Corporation (PDS) - Modelo de negócios: fluxos de receita

Serviços de perfuração de contratos

Receita total de perfuração de contrato para 2022: US $ 1.285,4 milhões

Categoria de serviço	Receita ($ m)	Percentagem
Serviços de perfuração de terras - Estados Unidos	752.3	58.5%
Serviços de perfuração de terras - Canadá	533.1	41.5%

Aluguel de equipamentos e leasing

Receita de leasing RIG para 2022: US $ 412,6 milhões

• Rata de perfuração ativa: 126 na América do Norte
• Taxa média de aluguel diário de plataforma: US $ 21.500

Consultoria e suporte técnico

Receita de serviços técnicos para 2022: US $ 87,2 milhões

Serviço de consultoria	Receita ($ m)
Otimização de perfuração	42.5
Treinamento técnico	22.7
Tecnologias avançadas de perfuração	22.0

Vendas de equipamentos e adaptação

Receita de vendas de equipamentos para 2022: US $ 63,4 milhões

• Atualizações de equipamentos de plataforma: US $ 38,2 milhões
• Componentes de perfuração especializados: US $ 25,2 milhões

Contratos de serviço baseados em desempenho

Receita do contrato de desempenho para 2022: US $ 96,5 milhões

Tipo de contrato	Receita ($ m)	Duração média do contrato
Contratos baseados em eficiência	58.3	12-18 meses
Contratos de compartilhamento de riscos	38.2	6 a 12 meses

Precision Drilling Corporation (PDS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Precision Drilling Corporation (PDS) over the competition right now, based on their late 2025 operational and financial performance. It's all about delivering measurable results.

High Performance, High Value drilling solutions for efficient wellbores

Precision Drilling Corporation delivers high-spec assets designed for superior output. The company is the $\text{\#1}$ land driller in Canada, operating $\text{98}$ highly desirable rigs, and ranks as the $\text{\#4}$ land driller in the U.S. with $\text{105}$ rigs, $\text{73}$ of which are Super Spec. You see this performance reflected in the dayrate margins, which saw a $\text{131\%}$ increase over the last $\text{11}$ quarters in Canada and a $\text{107\%}$ increase in U.S. Super Spec rig margins over the same period. For the second quarter of $\text{2025}$, the revenue per utilization day in Canada hit $\text{\$37,725}$, up from $\text{\$36,075}$ in the prior year period.

Metric	Asset Class/Region	Value (as of late 2025 data)
North American Ranking	Land Driller (Canada)	\#1
North American Ranking	Land Driller (U.S.)	\#4
Revenue Per Utilization Day	Canada Drilling (Q2 2025)	\$37,725
Active Drilling Rigs	International (Q1 2025)	8

Enhanced operational predictability and efficiency via Alpha™ automation

The AlphaTM digital technology portfolio is central to generating efficient, predictable, and repeatable results for energy customers. This technology suite, which includes AlphaAutomation, is setting new benchmarks. For instance, in one reported outcome, AlphaAutomation enabled the automation of $\text{96\%}$ of all drilling connections. Furthermore, the AlphaARMSTM (Alpha Automated Robotics Modular System), which was successfully deployed in $\text{2024}$, automates $\text{95\%}$ of rig floor tasks across the Super Triple fleet. This level of automation repurposed $\text{6,700}$ man-hours from high-risk areas per well.

Commitment to safety and reduced environmental impact with EverGreen™ solutions

Precision Drilling Corporation bolsters its environmental commitment through the EverGreenTM suite of solutions. As of the $\text{2024}$ ESG reporting, $\text{65\%}$ of the Super Triple fleet was equipped with one or more EverGreenTM solution. The Battery Energy Storage System (BESS) component displaced over $\text{6,945,600}$ Litres of diesel, leading to a reduction of more than $\text{8,000}$ tonnes of $\text{CO2e}$. Case studies on the technology show that EverGreenHydrogenTM Injection Systems can result in up to a $\text{7\%}$ Reduction in Greenhouse Gas (GHG) Emissions. On the safety side, the company conducted over $\text{24,300}$ emergency response drills in $\text{2023}$.

• $\text{65\%}$ of Super Triple fleet equipped with one or more EverGreenTM solution (2024 data)
• $\text{8,000+}$ tonnes of $\text{CO2e}$ reduced via BESS (2024 data)
• EverGreenHydrogenTM Injection Systems: up to $\text{7\%}$ GHG reduction
• Emergency response drills conducted: $>\text{24,300}$ ($\text{2023}$ data)

Comprehensive service offering: drilling, well service, and rental equipment

The value proposition extends beyond just drilling rigs. Precision Drilling Corporation is the $\text{\#1}$ well service provider in Canada, operating $\text{173}$ rigs. In the U.S. market, the company was operating $\text{39}$ drilling rigs in the third quarter of $\text{2025}$, an increase from an average of $\text{30}$ rigs in the first quarter of $\text{2025}$. Internationally, Precision realized revenue of $\text{US\$36}$ million from $\text{8}$ active drilling rigs in the first quarter of $\text{2025}$.

Superior asset quality driven by customer-funded rig upgrades

Asset quality is maintained and enhanced through direct customer investment. For $\text{2025}$, Precision Drilling Corporation increased its planned capital expenditures to $\text{\$260}$ million, which was entirely the result of upgrade expenditures backed by customer contracts. The company expects to upgrade a total of $\text{27}$ drilling rigs by the end of $\text{2025}$. This customer-funded work is immediate revenue; in the second quarter of $\text{2025}$, $\text{\$7}$ million of revenue was earned specifically for customer-funded rig upgrades, equating to $\text{\$1,440}$ on a daily basis for those specific activities. Year-to-date through the third quarter of $\text{2025}$, $\text{\$82}$ million of capital expenditures was allocated to upgrades.

The focus on high-spec assets is clear in the budget allocation.

• $\text{2025}$ Capital Budget Increase: $\text{\$240}$ million to $\text{\$260}$ million
• Total Rigs Expected to be Upgraded by End of $\text{2025}$
• Customer-Funded Upgrade Revenue (Q2 $\text{2025}$): $\text{\$7}$ million
• Upgrade Capital Expenditures (Year-to-Date Q3 $\text{2025}$): $\text{\$82}$ million

Precision Drilling Corporation (PDS) - Canvas Business Model: Customer Relationships

You're dealing with major Exploration and Production (E&P) companies, so the relationship isn't transactional; it's about deep integration and trust in specialized, high-value assets. Precision Drilling Corporation relies on a dedicated direct sales teams approach for this B2B, high-touch engagement model. This is essential for selling complex, high-performance drilling rigs and related services.

Securing long-term, high-value term contracts is a cornerstone of the sales strategy, designed to provide a stable revenue stream. As of March 7, 2025, Precision Drilling Corporation had term contracts in place for an average of 38 rigs: 18 in Canada, 12 in the U.S., and 8 internationally. For context, in 2024, utilization days from these contracts accounted for approximately 45% of the total contract drilling utilization days for the year. The international segment, specifically, has rigs under five-year term contracts extending into 2027 and 2028, showing commitment beyond the immediate cycle.

A key driver of the customer relationship is the collaborative relationships driving customer-funded rig upgrades. This shows customers are willing to invest capital to secure the specific, advanced capabilities they need. Precision Drilling Corporation increased its 2025 capital budget to $260 million from $240 million, with the entire increase resulting from five additional customer-funded rig upgrades as of the third quarter of 2025. Earlier in the year, the budget was raised from $200 million to $240 million to support 22 planned upgrades. By the third quarter of 2025, the plan was to upgrade 27 drilling rigs by year-end, with these upgrades being almost entirely backed by customer contracts. This investment strategy is directly tied to customer demand, with CEO commentary noting that customer prepayments encouraged restoring $25 million of previously suspended upgrades.

Account management is centered on demonstrating superior performance, which is measured against clear operational metrics. The focus is on delivering High Performance, High Value service. You can see the results of this focus in the daily revenue figures achieved:

Metric	Region	Period	Value
Revenue per Utilization Day	Canada	Q3 2025	C$34,193
Revenue per Utilization Day	U.S.	Q3 2025	US$31,040
Daily Operating Margin	Canada	Q2 2025	$15,306
Normalized Margin per Day	U.S.	Q2 2025	USD 9,026
Revenue per Utilization Day (includes idle/contracted)	U.S.	Q1 2025	US$33,157

The company is actively aligning its fleet capabilities with customer needs, such as moving Super Triple rigs from the U.S. to Canada under long-term contracts to meet specific demand. Precision Drilling Corporation is also focused on building enduring relationships based on safety and sustainability, which is a key differentiator that they believe attracts talent, capital, and allows them to charge a premium for services. This is supported by the integration of environmental solutions across the fleet.

• Approximately 75% of the Super Triple fleet is equipped with Alpha™ digital technology.
• The majority of the Super Triple fleet has at least one EverGreen™ environmental product.

Finance: draft 13-week cash view by Friday.

Precision Drilling Corporation (PDS) - Canvas Business Model: Channels

You're looking at how Precision Drilling Corporation (PDS) gets its high-value services and rigs in front of exploration and production (E&P) companies. The channel strategy relies heavily on direct engagement supported by long-term commitments and technology integration.

The direct sales force engages E&P procurement and operations teams, which is supported by the internal Business Support Systems that include Sales and Marketing and Procurement and Distribution functions. Precision Drilling Corporation is the largest onshore drilling company in Canada, marketing approximately 26% of the industry's land rig fleet there. In the U.S., their fleet represents about 15% of the country's Super-Spec land drilling rigs.

Contractual agreements form a crucial, predictable base for activity. As of March 7, 2025, Precision Drilling had term contracts secured for an average of 38 rigs for the 2025 year. These contracts are a key mechanism for securing activity, especially in Canada where near full utilization of the Super-Spec market is expected in 2025.

Here's the quick math on those 2025 term contracts:

Region	Average Rigs Under Term Contract (2025)	Utilization Days Per Rig Year (Typical)
U.S.	12	365
Canada	18	Varies
International	8	365
Total	38	N/A

The physical deployment of drilling and service rigs is tracked closely across their operational footprint. At December 31, 2024, the Contract Drilling Services segment had a total of 214 land drilling rigs, split between 97 in Canada, 104 in the U.S., and 13 in the Middle East. Activity levels fluctuated through 2025, showing the dynamic nature of the non-contracted fleet. For example, in Q1 2025, the U.S. averaged 30 active rigs, while internationally, eight rigs were active. By Q3 2025, the active count was 63 in Canada, 36 in the U.S., and seven in the Middle East.

Digital platforms are a core channel for delivering enhanced value through technology. Precision Drilling commercialized its industry-leading digital technology portfolio known as Alpha™, which uses advanced automation software and analytics. This technology is a key selling point to generate efficient, predictable, and repeatable results for energy customers. Furthermore, the company is actively investing in this channel; they increased their 2025 capital budget to $260 million, entirely for upgrade expenditures backed by customer contracts. They expect to upgrade 27 drilling rigs by the end of 2025, effectively all for customers in markets seeing increased activity.

Regional operating bases support the physical deployment and logistics. Precision Drilling Corporation is headquartered in Calgary, Alberta, Canada. They also maintain key offices in the U.S. and internationally to service their North American and Middle East operations, including a Houston Office and a Dubai Office. The rigs are strategically deployed across the most active drilling regions in North America, covering all major unconventional oil and natural gas basins.

The key channels for service delivery include:

• Direct engagement with E&P procurement teams.
• Securing activity via term contracts, such as the 38-rig average for 2025.
• Physical deployment of the land rig fleet, which totaled 214 rigs at the end of 2024.
• Leveraging the Alpha™ digital technology suite for performance enhancement.
• Utilizing established bases in Canada, the U.S., and the Middle East.

Finance: draft 13-week cash view by Friday.

Precision Drilling Corporation (PDS) - Canvas Business Model: Customer Segments

You're looking at who Precision Drilling Corporation (PDS) serves, and it's almost entirely B2B, focused on the oil and natural gas Exploration and Production (E&P) sector. These clients are typically large to mid-sized energy corporations needing specialized, high-performance drilling services. Precision Drilling Corporation is the largest onshore drilling company in Canada, marketing approximately 26% of the industry's land rig fleet there.

The customer base is geographically segmented across North America and internationally, with a clear focus on regions where their advanced assets are best deployed. You can see the distribution of their contracted activity as of early 2025, which gives you a snapshot of near-term customer commitments.

Region	Average Rigs Under Term Contract (As of March 7, 2025)	Q3 2025 Average Active Drilling Rigs
Canada	18	68
U.S.	12	36
International (Middle East)	8	7

The North American operators, spanning Canada and the U.S., are key, focusing their drilling programs on specific resource types. For instance, in Canada, producers are active in heavy oil regions like the oil sands and the Clearwater, with drilling also supporting LNG Canada development. In the U.S., the focus has been on oil-directed drilling, though strength in natural gas basins like the Haynesville and Marcellus is noted in 2025.

Precision Drilling Corporation's customers are segmented by their operational focus, which drives demand for specific rig classes. These are the core resource plays they are targeting:

• Natural gas plays.
• Heavy oil development.
• Condensate/NGLs extraction.

A significant portion of the customer base prioritizes high-spec rigs and performance metrics tied to digital and ESG outcomes. These clients are driving the need for fleet modernization, as evidenced by Precision Drilling Corporation increasing its planned 2025 capital expenditures from $240 million to $260 million, entirely for rig upgrades backed by customer contracts. These customers seek the efficiency and safety benefits of the Super Series rigs, enhanced by digital tools like the Alpha™ suite and environmental solutions like the EverGreen™ suite. For example, 65% of the Super Triple fleet was equipped with one or more EverGreen™ solution by the end of 2024.

While the primary focus remains oil and gas E&P, Precision Drilling Corporation also provides onshore drilling services to the geothermal energy industry operating in Canada and the U.S. This represents an emerging segment seeking the company's advanced drilling solutions for energy transition projects.

Precision Drilling Corporation (PDS) - Canvas Business Model: Cost Structure

You're looking at the core expenses that keep Precision Drilling Corporation's high-performance fleet running, which is definitely a capital-intensive business. The cost structure is heavily weighted toward asset ownership and upkeep, so when activity dips, those fixed costs really bite.

Capital Expenditures for Fleet Maintenance and Upgrades represent a major cash outlay. Precision Drilling Corporation revised its planned 2025 capital budget to $260 million, entirely driven by customer-contracted upgrade expenditures as of the third quarter of 2025. This is up from an earlier forecast of $240 million. For the first nine months of 2025, total capital expenditures reached $182 million.

Here's how that year-to-date spending broke down:

Spend Category	Amount for First Nine Months of 2025
Maintenance, Infrastructure, and Intangible Assets	$100 million
Upgrades and Expansion	$82 million

The company expects to upgrade 27 drilling rigs by the end of 2025.

The ownership and maintenance of the Super Series rig fleet drive high fixed costs. These costs are spread over utilization days, so when activity is lower, the cost per day can rise. For example, U.S. operating costs per utilization day increased 9% in the first quarter of 2025 compared to the same quarter last year, partly because fixed costs were spread over fewer activity days.

Core Operating Costs are variable but substantial, covering several key areas:

• Labor for skilled personnel, which is critical for operating advanced rigs.
• Fuel consumption for rig mobilization and operations.
• Materials and consumables required for drilling activities.

General and Administrative (G&A) Costs show a positive trend due to lower non-cash expenses. General and administrative costs were $85 million for the first nine months of 2025, down from $97 million for the same period in 2024, primarily due to lower share-based compensation expense.

Regarding debt servicing, the company is managing its liabilities actively. While the specific TTM interest expense you mentioned isn't in the latest filings, Precision Drilling projected its cash interest expense for the remainder of 2025 to be approximately $65,000,000, which remained unchanged from prior guidance. The company achieved its 2025 debt reduction target of over $100 million as of the end of the third quarter.

Precision Drilling Corporation (PDS) - Canvas Business Model: Revenue Streams

You're looking at the hard numbers that drive Precision Drilling Corporation's top line as of late 2025. Honestly, it's a mix of core service contracts, specialized tech add-ons, and strategic customer investment.

The overall scale is significant; the trailing twelve-month revenue as of Q3 2025 was approximately $1.31 Billion USD.

The bulk of the revenue comes from the Contract Drilling Services segment, which is based on day rates for rig usage. You can see the pricing power in the different regions:

Revenue Component	Metric/Period	Value
Canadian Drilling Revenue per Utilization Day	Q3 2025 (Year-over-Year Change)	C$34,193 (Up 6%)
U.S. Drilling Revenue per Utilization Day	Q3 2025 Average	US$31,040
International Drilling Revenue per Utilization Day	Q3 2025 Average	US$53,811

Mobilization fees are part of the contract structure, though not explicitly broken out in the latest public reports, they contribute to the overall contract drilling services revenue alongside the day rates.

Revenue from Completion and Production Services (CMP) is a distinct stream, covering a range of support activities. For the third quarter of 2025, this segment brought in significant revenue:

• Completion and Production Services Revenue: $75M
• CMP Adjusted EBITDA Margin: 26%

This CMP revenue covers well service rigs, equipment rentals, and the camp and catering services Precision Drilling provides to its upstream oil and gas customers.

Proprietary technology offerings, specifically the Alpha™ technologies and the EverGreen™ suite of environmental solutions, generate revenue that is incremental to the contracted day rate. While the exact dollar amount for these technologies isn't itemized separately from the day rate in the Q3 2025 summary, their adoption is a key driver for premium day rates and operational efficiency.

A clear sign of future revenue alignment is the customer-funded rig upgrade program. This shows customers are willing to invest capital to secure access to Precision Drilling Corporation's high-spec fleet, which supports higher future day rates. For 2025, the capital budget was increased to $260 million, which was entirely the result of these customer-backed upgrades.

• 2025 Capital Budget Increase: From $240 million to $260 million
• Upgrades Expected by Year-End 2025: 27 drilling rigs

The nine-month revenue figure gives you a better sense of the run rate leading up to Q3: Revenue for the first nine months of 2025 was $1,365 million.