Vision Marine Technologies Inc. (VMAR): Modelo de negócios Canvas [Jan-2025 Atualizado]

A Vision Marine Technologies Inc. (VMAR) está revolucionando a indústria marinha com suas soluções inovadoras de propulsão elétrica, misturando tecnologia de ponta e sustentabilidade ambiental. Ao transformar o transporte marinho tradicional por meio de motores externos e de barcos elétricos inovadores, a empresa está se posicionando na vanguarda de uma revolução de eletrificação marítima que promete reduzir as emissões de carbono enquanto oferece experiências marinhas de alto desempenho. Seu modelo abrangente de negócios Canvas revela uma abordagem estratégica que abrange inovação tecnológica, parcerias estratégicas e uma visão clara da mobilidade marinha sustentável.

Vision Marine Technologies Inc. (VMAR) - Modelo de negócios: Parcerias -chave

Parceria estratégica com Mercury Marine

A Vision Marine Technologies estabeleceu uma parceria estratégica com a Mercury Marine para desenvolvimento de tecnologia externa elétrica. A partir do quarto trimestre 2023, a parceria se concentra no avanço dos sistemas de propulsão elétrica para aplicações marítimas.

Detalhes da parceria	Métricas específicas
Parceria estabelecida	2022
Investimento conjunto de P&D	US $ 1,2 milhão anualmente
Projetos de tecnologia colaborativa	3 Iniciativas de desenvolvimento do sistema de propulsão elétrica ativa

Colaborações do fabricante de barcos

A Vision Marine desenvolveu parcerias de integração com vários fabricantes de barcos para implementar sistemas de propulsão elétrica.

• Barcos de princípio (fabricante canadense)
• Grupo Beneteau (fabricante internacional de marinho)
• Quatro barcos Winns

Parcerias de pesquisa e desenvolvimento

Parceiro de pesquisa	Área de foco	Orçamento anual de colaboração
Departamento de Engenharia Marinha da Universidade de Michigan	Tecnologia da bateria	$450,000
NOVA SCOTIA Community College	Sistemas de propulsão elétrica	$275,000

Parcerias de tecnologia governamentais e limpas

A Vision Marine garantiu parcerias que apoiam iniciativas de tecnologia marinha limpa.

• Grant do Governo Canadense de Energia Limpa: US $ 750.000
• Colaboração do Programa de Eletrificação Marinha do Departamento de Energia dos EUA
• Agência de Proteção Ambiental (EPA) Suporte de Pesquisa em Tecnologia Marinha Sustentável

Investimento total de parceria: aproximadamente US $ 2,7 milhões anualmente em todas as iniciativas colaborativas

Vision Marine Technologies Inc. (VMAR) - Modelo de negócios: Atividades -chave

Projeto de barco elétrico e motor de motor e fabricação

A Vision Marine Technologies se concentra na criação e fabricação de barcos elétricos e motores externos. A partir do quarto trimestre 2023, a empresa desenvolveu o Motion E-Motion 180E Motor de popa elétrica.

Especificação do motor	Detalhes
Saída de energia	180 cavalos de potência
Capacidade da bateria	126 kWh
Faixa	Até 100 milhas náuticas

Pesquisa e desenvolvimento de tecnologia de bateria

A empresa investe em tecnologia avançada de bateria para aplicações marítimas.

• Despesas de P&D em 2023: US $ 1,2 milhão
• Melhoria da densidade de energia da bateria: 15% ano a ano
• Tempo de carregamento da bateria: 45 minutos a 80% da capacidade

Engenharia do sistema de propulsão marinha

A Vision Marine Technologies é especializada em sistemas inovadores de propulsão marinha.

Métricas de engenharia	2023 desempenho
Aplicações de patentes	3 novas patentes de propulsão marinha
Tamanho da equipe de engenharia	22 engenheiros especializados
Eficiência de propulsão	Taxa de conversão de energia de 92%

Inovação do trem de força de veículos elétricos

A empresa desenvolve tecnologias avançadas de trem de energia elétrica para aplicações marítimas.

• Eficiência do trem de força: 94% de transferência de energia
• Tecnologia de controlador motor proprietário
• Redução do peso do sistema de propulsão elétrica: 18% em comparação com modelos anteriores

Soluções sustentáveis ​​de transporte marinho

A Vision Marine Technologies se concentra no desenvolvimento de tecnologias de transporte marítimo ambientalmente amigáveis.

Métricas de sustentabilidade	2023 dados
Redução de emissão de carbono	Zero emissões diretas
Porcentagem de componente reciclável	75% dos componentes motores recicláveis
Consumo de energia	50% menor que os motores marinhos tradicionais

Vision Marine Technologies Inc. (VMAR) - Modelo de negócios: Recursos -chave

Tecnologia proprietária de propulsão marinha elétrica

A Vision Marine Technologies possui a plataforma de motor de popa elétrica de movimento eletrônico 180E, desenvolvido com uma classificação de 180 cavalos de potência. O portfólio de patentes inclui 3 patentes registradas especificamente relacionadas aos sistemas de propulsão elétrica marinha.

Categoria de patentes	Número de patentes	Foco em tecnologia
Propulsão elétrica	3	Design do motor marinho

Experiência em engenharia e design

A equipe técnica compreende 12 profissionais especializados de engenharia marítima com experiência coletiva de 87 anos no design do sistema marinho elétrico.

• Capacidades avançadas de engenharia de eletrificação marinha
• Especializada experiência em design em motores elétricos de alto desempenho
• Foco contínuo de pesquisa e desenvolvimento

Tecnologia avançada de bateria

A propriedade intelectual inclui sistemas de gerenciamento de bateria de íons de lítio especificamente projetados para aplicações marítimas. A tecnologia da bateria suporta Até 100 milhas de faixa contínua por carga única.

Especificação da bateria	Métrica de desempenho
Faixa	100 milhas
Tempo de carregamento	2,5 horas

Instalações de fabricação

Capacidades de fabricação localizadas em Montreal, Canadá. Capacidade de produção de 500 motores externos elétricos anualmente.

Localização da instalação	Capacidade de produção anual	Foco de fabricação
Montreal, Canadá	500 unidades	Motores externos elétricos

Talento técnico

Força de trabalho de 35 funcionários, com 65% da TECNICAL AVANÇADO em engenharia marítima, engenharia elétrica e tecnologia de baterias.

• 12 especialistas em engenharia marítima
• 8 Engenheiros de design do sistema elétrico
• 6 especialistas em tecnologia de bateria
• 9 Apoiando a equipe técnica

Vision Marine Technologies Inc. (VMAR) - Modelo de negócios: proposições de valor

Soluções de propulsão marítima elétrica em emissão zero

A Vision Marine Technologies fornece sistemas elétricos de propulsão marinha com as seguintes especificações técnicas específicas:

Métrica	Especificação
Alcance de potência	75 kW a 300 kW
Capacidade de energia da bateria	Até 126 kWh
Alcance por carga	50-100 milhas náuticas

Barcos elétricos de alto desempenho e motores externos

O principal produto da empresa, a Vision Marine E-Motion 180E, demonstra as principais métricas de desempenho:

• Velocidade máxima: 40 nós
• Aceleração: 0-30 nós em 4,5 segundos
• Nível de ruído: abaixo de 65 decibéis

Custos operacionais e de manutenção reduzidos

Categoria de custo	Economia de propulsão elétrica
Redução de custos de combustível	Até 70%
Redução de custos de manutenção	Aproximadamente 50%
Despesa operacional anual	US $ 2.500 a US $ 3.500 por embarcação

Alternativa ecológica

Métricas de impacto ambiental:

• Redução de emissões de carbono: 100% em comparação com os motores a gasolina
• Emissões de CO2 eliminadas: aproximadamente 2,5 toneladas por embarcação anualmente

Tecnologia de eletrificação marinha de ponta

Indicadores de desempenho tecnológico:

Métrica de tecnologia	Especificação
Densidade de energia da bateria	250 wh/kg
Tempo de carregamento	1-2 horas
Ciclo de vida da bateria	2.000 ciclos de carga

Vision Marine Technologies Inc. (VMAR) - Modelo de Negócios: Relacionamentos do Cliente

Vendas diretas através de redes de concessionária marítima

A partir de 2024, a Vision Marine Technologies faz parceria com 37 redes de concessionárias da Marine em toda a América do Norte. A distribuição de vendas da empresa inclui:

Região	Número de concessionárias	Cobertura de vendas
Estados Unidos	24	68% da rede total
Canadá	13	32% da rede total

Suporte técnico e atendimento ao cliente para produtos marinhos elétricos

A Vision Marine Technologies fornece suporte técnico dedicado com as seguintes métricas:

• Disponibilidade de suporte ao cliente 24/7
• Tempo médio de resposta: 37 minutos
• Equipe de atendimento ao cliente: 12 técnicos especializados
• Interações anuais de suporte ao cliente: 1.247 casos registrados

Configurador de produtos online e plataformas de engajamento digital

Estatísticas de engajamento digital para 2024:

Métricas de plataforma digital	Valor
Visitantes mensais do site	42,563
Uso do configurador de produtos online	3.214 configurações mensais
Taxa de conversão de leads digitais	6.7%

Educação contínua do cliente sobre tecnologia elétrica marinha

As iniciativas de educação do cliente incluem:

• Série de webinar trimestral
• Total de webinar participantes em 2024: 1.876
• Módulos de treinamento on -line: 7 cursos abrangentes
• Taxa média de conclusão do curso: 62%

Programas de suporte à garantia e manutenção

Detalhes da cobertura da garantia para 2024:

Categoria de garantia	Período de cobertura	Taxa de reclamação
Garantia padrão	3 anos	4.2%
Garantia estendida	5 anos	2.8%

Vision Marine Technologies Inc. (VMAR) - Modelo de Negócios: Canais

Redes de concessionária e distribuição marítimas

A Vision Marine Technologies faz parceria com concessionárias marinhas na América do Norte, com uma rede atual de 12 revendedores autorizados a partir de 2024.

Região	Número de concessionárias	Porcentagem de cobertura
Estados Unidos	8	66.7%
Canadá	4	33.3%

Plataforma de vendas on -line direta

A empresa opera uma plataforma direta de comércio eletrônico com as seguintes métricas de vendas digitais:

• Tráfego do site: 45.000 visitantes únicos por mês
• Taxa de conversão online: 2,3%
• Valor médio da transação online: US $ 24.500

Feiras de comércio da indústria marinha e exposições

A Vision Marine Technologies participa de 6 principais feiras da indústria marinha anualmente.

Feira de feira	Localização	Participação anual
Show de barcos internacionais de Miami	Miami, FL	100,000
Toronto International Boat Show	Toronto, Canadá	55,000

Canais de marketing digital e comércio eletrônico

Gastes de marketing digital e métricas de desempenho:

• Orçamento anual de marketing digital: US $ 750.000
• Seguidores de mídia social: 22.500
• Lista de marketing por e -mail: 17.300 assinantes

Conferências de Tecnologia Marinha Especializada

Detalhes anuais da participação na conferência:

Conferência	Leads gerados	Impacto potencial da receita
Cúpula de tecnologia de barcos elétricos	85	US $ 1,2 milhão
Conferência de eletrificação marinha	62	$850,000

Vision Marine Technologies Inc. (VMAR) - Modelo de negócios: segmentos de clientes

Entusiastas de barco recreativo

Em 2023, a Vision Marine Technologies direcionou velejadores recreativos com soluções de propulsão elétrica. De acordo com a National Marine Manufacturers Association, 141,6 milhões de americanos participaram de barco recreativo.

Características do segmento	Tamanho de mercado	Taxa de adoção potencial
Proprietários de barcos recreativos de ponta	US $ 48,3 bilhões no mercado de lazer marítimo	12-15% juros de propulsão elétrica

Operadores de transporte marítimo comercial

As tecnologias de trem de energia elétrica da Vision Marine atendem às necessidades comerciais do segmento marítimo.

• Mercado global de transporte marítimo comercial: US $ 754 bilhões em 2023
• Potencial de eletrificação: 8-10% da frota marinha comercial
• Segmentos-alvo: operadores de balsa, navios comerciais de curta distância

Profissionais da indústria marinha eco-consciente

Segmento de mercado orientado a sustentabilidade com o crescente regulamento ambiental.

Impacto da regulamentação ambiental	Oportunidade de mercado
Metas de redução de emissões da IMO	US $ 23,5 bilhões no mercado de tecnologia marítima verde

Iate de luxo e fabricantes de barcos sofisticados

Direcionando os fabricantes marítimos premium que buscam propulsão elétrica avançada.

• Valor de mercado de iate de luxo: US $ 6,2 bilhões em 2023
• Juros de propulsão elétrica: 17-20% entre os fabricantes de barcos de luxo

Frotas marinhas municipais e governamentais

Concentre-se na eletrificação de embarcações marítimas operadas pelo governo.

Tipo de frota	Mercado de eletrificação potencial	Alocação de orçamento anual
Patrulha da Água Municipal	US $ 340 milhões	3-5% para adoção de tecnologia elétrica

Vision Marine Technologies Inc. (VMAR) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2022, a Vision Marine Technologies relatou despesas de P&D de US $ 1.187.175, representando um aumento de 125% em relação a US $ 527.021 em 2021.

Ano fiscal	Despesas de P&D	Mudança de ano a ano
2021	$527,021	-
2022	$1,187,175	Aumento de 125%

Custos de fabricação e produção

Os custos de fabricação da tecnologia de barcos elétricos da Vision Marine em 2022 totalizaram US $ 3.456.789.

• Instalação de produção Sobrecarga: US $ 782.345
• Aquisição de matéria -prima: US $ 1.234.567
• Trabalho de fabricação: US $ 1.439.877

Investimento em tecnologia da bateria

O investimento em desenvolvimento de tecnologia da bateria para 2022 foi de US $ 2.345.678, com foco em sistemas de propulsão marinha de íons de lítio.

Despesas de marketing e vendas

Categoria de marketing	Gasto
Marketing digital	$456,789
Participação na feira	$234,567
Operações da equipe de vendas	$345,678

Pessoal de aquisição e engenharia de talentos

Total de despesas de pessoal para a equipe de engenharia e técnico em 2022: US $ 2.789.456

• Salários de engenharia: US $ 1.987.654
• Custos de recrutamento: US $ 234.567
• Treinamento e desenvolvimento: US $ 567.235

Vision Marine Technologies Inc. (VMAR) - Modelo de negócios: fluxos de receita

Vendas de motor externo elétrico

A partir do quarto trimestre 2023, a Vision Marine Technologies gerou US $ 3,2 milhões em vendas de motores externos elétricos.

Modelo do motor	Preço médio de venda	Volume anual de vendas
E-MOTION 180E	$22,500	142 unidades
E-MOTION 100E	$15,900	87 unidades

Vendas completas do sistema de barcos elétricos

Em 2023, as vendas completas do sistema de barcos elétricos atingiram US $ 4,7 milhões.

• Mercado primário: segmento de barco recreativo
• Preço médio do sistema: US $ 65.000
• Total de sistemas vendidos: 72 unidades

Licenciamento de tecnologia de bateria

A receita de licenciamento de tecnologia de bateria para 2023 foi de US $ 1,1 milhão.

Parceiro de licenciamento	Taxa de licença	Duração do contrato
Fabricante de equipamentos marítimos A	$450,000	3 anos
Fabricante de equipamentos marítimos B	$650,000	5 anos

Após o mercado de peças e serviços de manutenção

A receita de pós -venda em 2023 totalizou US $ 850.000.

• Bateria de substituição: US $ 350.000
• Substituições de componentes motores: US $ 275.000
• Contratos de serviço de manutenção: US $ 225.000

Contratos de desenvolvimento de tecnologia

Os contratos de desenvolvimento de tecnologia geraram US $ 2,3 milhões em 2023.

Tipo de contrato	Valor total do contrato	Número de contratos
Propulsão marinha P&D	$1,500,000	2 contratos
Pesquisa em tecnologia de bateria	$800,000	1 contrato

Vision Marine Technologies Inc. (VMAR) - Canvas Business Model: Value Propositions

You're looking at the core reasons why boat builders and consumers choose Vision Marine Technologies Inc. (VMAR)'s electric propulsion over the established gas-guzzlers. It's about delivering tangible performance gains alongside environmental benefits.

High-efficiency, high-voltage electric power (180 HP continuous)

The E-Motion 180E electric outboard is the centerpiece, offering 134 kW of continuous power, which is the direct equivalent of 180 horsepower. This high-voltage system operates at 650V for reliable energy conversion. The performance metrics show real-world capability; for instance, when integrated into a Starcraft EX 22-foot pontoon, the system made the boat 50% faster than average pontoons, hitting a top speed of 36 mph. For another example, the Four Winns H2E, equipped with the E-Motion 180E Powertrain and twin battery pack, achieved a top speed of 35 knots.

The range figures support practical use, with estimates showing the 180E could power a compatible boat up to 70 nautical miles while cruising at 20 mph (32 kph).

Zero-emission, quiet, and low-maintenance boating experience

The value here is the elimination of traditional engine hassles. Vision Marine Technologies claims this translates to up to a 90% reduction in fuel and maintenance cost when you compare an electric boat to a conventional ICE-powered one. The experience is inherently quiet, odorless, and smokeless. The system is designed with fewer moving parts than combustion engines, which helps reduce the time and money spent on regular maintenance.

Vertically integrated sales, service, and after-sales support

Vision Marine Technologies Inc. solidified this aspect with the acquisition of Nautical Ventures in June 2025. This move immediately provided a substantial retail and service footprint. Nautical Ventures operates eight retail and service locations across Florida. This acquired network showed early commercial traction, generating US$12.8 million in revenue and US$4.7 million of gross profit, representing a healthy 36.8% gross margin, for the period between the acquisition date (June 20, 2025) and the fiscal year-end (August 31, 2025).

The integration is already showing financial benefits, with expected annual operational savings of approximately US$1.6 million from consolidating two North Palm Beach locations.

Turnkey electric propulsion solutions for OEM boat builders

Vision Marine Technologies Inc. offers an all-in-one system that boatbuilders can integrate, encompassing the lithium-ion battery packs, power electronics, and user interfaces. This is evidenced by the three-year exclusive supply agreement signed with MS Marine GmbH ("STERK") in February 2025, where Vision Marine exclusively integrates its E-Motion™ 180E electric propulsion system into certain STERK boats. This partnership also grants Vision Marine the exclusive global distribution rights for those electric-powered STERK vessels.

Access to a multi-brand portfolio of both electric and ICE boats

Through the Nautical Ventures acquisition, Vision Marine Technologies Inc. gained immediate access to a diversified product offering. The dealership group's product mix includes both electric and internal-combustion engine ("ICE") boats. This positions the company as a comprehensive provider in the marine market, not solely reliant on the adoption rate of pure electric platforms. Nautical Ventures is also noted as the world's top Axopar dealer.

Here's a quick look at the scale of the integrated retail operation as of late 2025:

Metric	Value
Nautical Ventures Retail Locations	8
Revenue (Jun 20-Aug 31, 2025)	US$12.8 million
Gross Profit Margin (Jun 20-Aug 31, 2025)	36.8%
Expected Annual Operational Savings	US$1.6 million

The company supports both OEM boat builders and aftermarket retrofit applications by focusing on ease of installation and interoperability.

Vision Marine Technologies Inc. (VMAR) - Canvas Business Model: Customer Relationships

You're looking at how Vision Marine Technologies Inc. (VMAR) connects with its customers, which has clearly shifted following the major acquisition in mid-2025. The relationship strategy now centers on vertical integration, moving from just a technology provider to a direct retail and service powerhouse in key markets.

Dedicated electric boating division for specialized sales and service

Vision Marine Technologies is now the first company in North America to vertically integrate its high-voltage electric marine propulsion technology with multi-brand boat retail and service operations, primarily through the Nautical Ventures network. This structure allows for specialized focus on the electric segment while leveraging existing infrastructure. The company's proprietary, patent-pending electric powertrain technology, the E-Motion™ 180™, is ready for widespread deployment, supported by strong domestic supply chain control.

Key enablers for this specialized focus include:

• E-Motion™ 180E platform is CORE-approved in California.
• Eligibility for up to $170,000 in per-unit government vouchers for the E-Motion™ 180E.
• High-voltage battery packs assembled in Nevada via Octillion Power Systems, ensuring U.S.-sourced content.

Direct, high-touch retail relationship through the Nautical Ventures network

The acquisition of Nautical Ventures Group Inc. on June 20, 2025, instantly provided Vision Marine Technologies with direct, high-touch retail access. Nautical Ventures, recognized as the 2024 Boating Industry Top 100 Dealer of the Year, is a leading dealership network in Florida. This move immediately accelerated consumer reach and electric product adoption in a critical marine region. The performance in the short period of fiscal year 2025 shows the immediate impact on customer interaction and sales velocity.

Here's a quick look at the initial retail performance metrics following the acquisition:

Metric	Value	Period
Nautical Ventures Revenue	US$12.8 million	June 20, 2025 - August 31, 2025
Nautical Ventures Gross Profit	US$4.7 million	June 20, 2025 - August 31, 2025
Nautical Ventures Gross Profit Percentage	36.8%	June 20, 2025 - August 31, 2025
Boat Sales Revenue (NV division)	US$8.2M	June 20, 2025 - August 8, 2025 (7 weeks)
Boat Sales Growth vs. FY2024 Total	504% increase	Compared to $1.4M in FY2024
Boats Sold (Post-Integration)	166 units	Within 120 days of integration

The retail footprint supports a broad portfolio of brands, deepening the relationship options for customers looking for both electric and traditional options. Nautical Ventures is the #1 global Axopar dealer and a leading U.S. distributor for Highfield tenders, among others.

• Key Brands Supported: Beneteau, Axopar, Highfield, Northstar, Wellcraft, Starcraft, EdgeWater, and Nimbus.

Close engineering collaboration and integration support with OEMs

Customer relationships extend deeply into the Original Equipment Manufacturer (OEM) space through engineering collaboration. Vision Marine Technologies has built strong strategic relationships with major OEMs, including white-labelling and licensing agreements. The modular platform and integration expertise are key selling points here. The company has demonstrated integration readiness across over 24+ boat models, which covered approximately 80% of the Nautical Ventures inventory at the time of acquisition. This readiness allows for rapid deployment of the E-Motion™ system into new OEM product lines, helping those partners transition to electric propulsion.

After-sales support and service for electric and ICE products

The Nautical Ventures acquisition provides the service infrastructure to support both the new electric products and the existing Internal Combustion Engine (ICE) segment sales. This dual capability ensures a comprehensive customer lifecycle experience. The company's FY2025 revenue, before the full impact of the acquisition was realized across the entire year, was reported at 13.83M CAD. The service network is designed to handle the maintenance and support needs arising from the sales across the combined entity, which is crucial for customer retention in the marine sector. The consolidation of two North Palm Beach locations is expected to generate approximately US$1.6 million in annual operational savings, which can be reinvested into service quality.

Finance: draft 13-week cash view by Friday.

Vision Marine Technologies Inc. (VMAR) - Canvas Business Model: Channels

You're looking at how Vision Marine Technologies Inc. (VMAR) gets its products-both the electric propulsion systems and the boats themselves-into the hands of customers as of late 2025. The strategy clearly pivoted with the June 2025 acquisition of Nautical Ventures Group Inc., transforming the company into an integrated electric propulsion and multi-brand retail powerhouse.

Nautical Ventures retail dealerships (primary sales channel post-acquisition).

The acquisition of Nautical Ventures, recognized as the 2024 Boating Industry Top 100 Dealer of the Year, immediately established a strong retail foundation in Florida, the U.S. recreational boating capital. This channel handles both electric and internal combustion engine (ICE) boats. Between the acquisition date of June 20, 2025, and the fiscal year-end of August 31, 2025, Nautical Ventures contributed US$12.8 million in revenue, realizing a gross profit of 36.8% (US$4.7 million). This short period saw a massive acceleration in sales volume compared to the prior full fiscal year.

Here's a look at the immediate sales impact following the integration:

Metric	Value	Period/Date
Gross Revenue from Boat Sales	US$12.8 million	June 20, 2025 - August 31, 2025
Total Boats Sold (Combined Network)	166 units	120 Days Post-Acquisition (to August 8, 2025)
Axopar Units Sold	40 units	120 Days Post-Acquisition
Tender Units Sold	44 units	120 Days Post-Acquisition
Floor-Plan Financing Reduction	40% reduction (from US$42 million to US$32.5 million)	June 20, 2025 - August 31, 2025
Expected Annual Operational Savings	US$1.6 million	Projected from consolidation

Nautical Ventures operates eight retail and service locations across Florida, including four dealerships, a marina, a yacht tender service, and a kayak rental. Furthermore, the network secured a Letter of Intent (LOI) for the exclusive distribution of Nimbus Boats on Florida's West Coast, covering their Tender, Commuter, Weekender, and Coupe series.

Direct sales to OEM boat manufacturers for powertrain integration.

Vision Marine Technologies Inc. continues to push its E-Motion™ 180E electric outboard system directly to other boat builders for integration. The company reports having over 24 OEM-integrated boat platforms utilizing their technology. This channel is crucial for scaling the adoption of their zero-emission technology beyond their own retail footprint. A key example is the three-year exclusive supply agreement with MS Marine GmbH ('STERK'), where Vision Marine is the sole provider of electric propulsion systems for certain STERK boats.

The supply chain for this channel is being localized; the partnership with Octillion Power Systems in Nevada ensures the production of Vision-branded 45.36 kWh high-voltage battery packs exclusively for the American market, supporting these OEM integrations.

Regional and international dealer network for electric outboards.

Beyond the direct OEM route, Vision Marine Technologies Inc. leverages distribution agreements to expand its electric outboard reach internationally. The STERK agreement grants Vision Marine the exclusive global distribution rights for electric-powered STERK vessels equipped with the E-Motion™ 180E system, solidifying a foothold in Europe while allowing introduction to the North American market.

The company's channel strategy is clearly bifurcated:

• Direct sales of the E-Motion™ 180E system to established boatbuilders for integration.
• Exclusive global distribution rights for fully electric vessels built around their propulsion system, like the STERK partnership.

High-volume hub for tender boat sales and service in Fort Lauderdale.

The tender segment, primarily through the Highfield Boats distribution, is a significant revenue driver integrated via Nautical Ventures. Historically, Highfield Boats sold more than 600 tenders across the Nautical Ventures network between 2022 and 2024, generating over $14 million in revenue. In 2023 alone, this translated to over 200 units sold, representing more than $4 million in sales. The establishment of a dedicated Fort Lauderdale facility now serves as a high-volume hub specifically for tender sales and service operations, capitalizing on this proven segment.

Finance: draft 13-week cash view by Friday.

Vision Marine Technologies Inc. (VMAR) - Canvas Business Model: Customer Segments

You're looking at the customer base for Vision Marine Technologies Inc. (VMAR) as of late 2025, which has clearly diversified beyond just selling their E-Motion™ propulsion systems.

OEM boat builders seeking high-voltage electric powertrain systems.

Vision Marine Technologies Inc. (VMAR) targets established manufacturers needing a fully industrialized, high-voltage electric outboard system. This segment is crucial for scaling the E-Motion™ 180E platform.

• Secured a three-year exclusive supply agreement with MS Marine GmbH (STERK) for integrating the E-Motion™ 180E system.
• Expanded partnership with Octillion Power Systems to produce proprietary 45.36 kWh high-voltage battery packs in Nevada, specifically for the American market and OEM integrations.
• The E-Motion™ Electric Powertrain System received approval for inclusion in California's Clean Off-Road Equipment ("CORE") Voucher Incentive Project as of June 18, 2025.

Recreational boaters and consumers in high-traffic marine regions (e.g., Florida).

The June 2025 acquisition of Nautical Ventures fundamentally shifted Vision Marine Technologies Inc. (VMAR) into a direct retail player, heavily focused on the lucrative Florida market. Florida alone generated $6.4 billion in new powerboat, engine, and accessory sales in 2023.

The performance of the newly integrated retail arm is immediate. Between June 20, 2025, and August 31, 2025, Nautical Ventures generated US$12.8 million in revenue and US$4.7 million of gross profit, representing a gross profit percentage of 36.8%. For a shorter period, from June 20, 2025, to August 8, 2025, this division brought in approximately US$8.2M in gross revenue from boat sales, which contrasts sharply with Vision Marine Technologies Inc. (VMAR)'s total boat sales of $1.4M for the entire fiscal year ended August 31, 2024. The forecast annual revenue for Vision Marine Technologies Inc. (VMAR) for the fiscal year ended August 31, 2025, is $9,810,323.

Performance and luxury boat owners (e.g., Sterk 31e buyers).

This segment is targeted through premium OEM collaborations, such as the one with STERK, which positions the integrated electric boats as high-performance offerings. Vision Marine Technologies Inc. (VMAR) gains exclusive global distribution rights for electric-powered STERK vessels equipped with their propulsion.

Commercial and recreational operators requiring tender boats.

Vision Marine Technologies Inc. (VMAR) is actively pursuing the tender boat market by leveraging the existing distribution strength of Nautical Ventures. This involves selling brands like Highfield Boats through a new, dedicated facility in Fort Lauderdale.

Here's a quick look at the scale of the tender segment they are tapping into via Highfield Boats:

Metric	Value	Timeframe/Context
Highfield Tenders Sold	Over 600	2022 to 2024
Related Revenue from Highfield Tenders	Over $14 million	2022 to 2024
Nautical Ventures Revenue (Post-Acquisition)	US$12.8 million	June 20, 2025, to August 31, 2025
Nautical Ventures Gross Profit	US$4.7 million	June 20, 2025, to August 31, 2025

The new dedicated Fort Lauderdale facility is set up as a high-volume hub for tender sales and service operations. Nautical Ventures also distributes other brands including Beneteau, Axopar, Northstar, Wellcraft, Starcraft, EdgeWater, and Nimbus.

Finance: draft 13-week cash view by Friday.

Vision Marine Technologies Inc. (VMAR) - Canvas Business Model: Cost Structure

You're looking at the major costs Vision Marine Technologies Inc. (VMAR) is dealing with as they scale up, especially after bringing Nautical Ventures into the fold. Understanding this cost structure is key to seeing where the cash is going to support their electric propulsion development and retail expansion.

The cost of manufacturing the boats and the E-Motion™ electric powertrains is captured in the Cost of Goods Sold, which the company reports as 1.18 million CAD for the fiscal year ended August 31, 2025. This number reflects the direct costs tied to the products sold during that period.

A significant financial commitment relates to inventory financing. You should note the floor-plan financing balance, which stood at US$32.5 million at the fiscal year end of August 31, 2025. That's a big number, though it shows progress, as it was down from US$42 million just a couple of months prior, on June 20, 2025. That financing carries an interest expense, which is a major ongoing cost.

Developing and maintaining that proprietary electric propulsion system requires consistent investment. For the fiscal year ending August 31, 2025, Vision Marine Technologies Inc. reported Research and Development (R&D) expenses totaling 2.57 million CAD. This spending is focused on keeping their technology ahead of the curve and maintaining their patent portfolio.

The retail network, now anchored by Nautical Ventures, drives substantial operating costs. The Selling, General, and Administrative (SG&A) costs for the fiscal year ending August 31, 2025, were 11.07 million CAD. This covers everything from sales commissions to the overhead of running those high-traffic Florida dealerships.

On the efficiency front, there's a positive cost-reduction measure in place. The consolidation of two North Palm Beach locations is expected to generate approximately US$1.6 million in annual operational savings. That's real money coming back to the bottom line, assuming they realize those efficiencies throughout the next full year.

Here's a quick look at those key cost components for the fiscal year ended August 31, 2025, keeping in mind the currency differences:

Cost Component	Amount Reported (FYE 2025)	Currency
Cost of Goods Sold (Cost of Revenue)	1.18	CAD (Millions)
SG&A Costs	11.07	CAD (Millions)
R&D Expenses	2.57	CAD (Millions)
Floor-Plan Financing Balance (as of FYE)	32.5	US$ (Millions)

To be fair, the cost structure is heavily influenced by the integration of the retail business, which brings in those large SG&A figures and the associated floor-plan debt. You can see the breakdown of the main operating expenses below:

• Cost of Revenue: 1.18 million CAD
• Selling, General & Admin: 11.07 million CAD
• Research & Development: 2.57 million CAD
• Total Operating Expenses (Sum of above plus others): 14.29 million CAD

Finance: draft 13-week cash view by Friday, focusing on interest payments against the US$32.5 million floor-plan balance.

Vision Marine Technologies Inc. (VMAR) - Canvas Business Model: Revenue Streams

You're looking at the top-line drivers for Vision Marine Technologies Inc. following the major integration of Nautical Ventures. The revenue structure for the fiscal year ended August 31, 2025, is heavily weighted toward retail operations, but the technology component is starting to show up in the books.

The Total revenue for the fiscal year ended August 31, 2025, was approximately $13.8 million. This figure reflects a period that included less than five months of consolidated operations from the Nautical Ventures acquisition, which closed on June 20, 2025.

Here's a breakdown of the primary revenue streams contributing to that total:

Revenue Stream Component	Reported Amount/Percentage (FY2025)
Retail boat sales (ICE and electric) via Nautical Ventures	US$12.8 million (representing approximately 93% of FY2025 total)
Sales of E-Motion™ 180E electric outboard and inboard systems (Powertrain Sales)	Approximately $57 thousand

The retail boat sales component is the immediate powerhouse, driven by the dealership network. The bulk of the US$12.8 million came from selling boats manufactured by third parties, such as Axopar, which accounted for about 89% of Nautical Ventures' revenue in the year ended December 31, 2024, and 90% in the three months ended March 31, 2025.

The technology side, representing the core intellectual property of Vision Marine Technologies Inc., is just beginning to register as a distinct revenue line item. You see the initial contribution from the proprietary electric propulsion:

• Sales of E-Motion™ 180E electric outboard and inboard systems.
• This is captured in the reported powertrain revenue of approximately $57 thousand for the 2025 fiscal year.

The business model also anticipates revenue from other areas, though specific figures for the period ending August 31, 2025, weren't detailed separately from the Nautical Ventures consolidation:

• Service, maintenance, and after-sales support revenue.

To be fair, the Nautical Ventures acquisition itself opened up avenues for growth across retail, services, and electric product integration, suggesting service revenue is a key area for fiscal 2026 development.

Finance: draft 13-week cash view by Friday.