Willamette Valley Vineyards, Inc. (WVVI): ANSOFF MATRIX ANÁLISE [JAN-2025 Atualizado]

A Willamette Valley Vineyards está em uma encruzilhada estratégica, pronta para descobrir uma jornada transformadora por meio de estratégias de crescimento inovadoras. Ao mapear meticulosamente uma matriz Anoff que abrange a penetração, o desenvolvimento, a inovação de produtos e a diversificação estratégica, essa vinícola baseada em Oregon está pronta para revolucionar sua abordagem à produção de vinho, marketing e envolvimento do consumidor. Desde a expansão dos canais diretos ao consumidor até a exploração de mercados internacionais e a criação de experiências exclusivas do vinho, a empresa demonstra uma visão ousada que promete elevar sua posição na indústria de vinhos competitivos.

Willamette Valley Vineyards, Inc. (WVVI) - Ansoff Matrix: Penetração de mercado

Expanda a associação direta ao consumidor do Wine Club

A partir de 2022, a Willamette Valley Vineyards reportou 7.500 membros ativos do Wine Club. O crescimento da participação no objetivo de 15% anualmente por meio de campanhas de marketing direcionadas.

Métrica de associação	Valor atual	Alvo de crescimento
Membros do clube do vinho	7,500	8.625 no final de 2023
Gasto médio de membros	US $ 480 anualmente	US $ 520 no final de 2023

Aumentar a capacidade da sala de degustação

Capacidade da sala de degustação atual em Oregon Vineyard Localizações: 250 visitantes por dia. Expansão planejada para acomodar 350 visitantes diariamente pelo quarto trimestre 2023.

• Contagem anual atual de visitantes: 45.000
• Contagem anual projetada de visitantes após expansão: 62.000
• Receita média por visitante: $ 65

Desenvolver programas de fidelidade

Taxa de retenção de clientes existente: 68%. Objetivo de aumentar para 75% por meio do programa de fidelidade aprimorado.

Métrica do Programa de Fidelidade	Desempenho atual	Alvo
Taxa de retenção de clientes	68%	75%
Repita a frequência de compra	2,4 vezes/ano	3 vezes/ano

Aprimore a plataforma de vendas on -line

As vendas on -line atuais representam 22% da receita total. O aumento do alvo aumenta para 30% implementando recursos aprimorados de comércio eletrônico.

• 2022 Receita total: US $ 24,3 milhões
• Vendas on -line atuais: US $ 5,35 milhões
• Vendas on -line projetadas até o final de 2023: US $ 7,29 milhões

Implementar promoções de preços estratégicos

Preço médio da garrafa: US $ 28. Promoções direcionadas planejadas para aumentar a participação de mercado local e regional.

Métrica de Estratégia de Preços	Valor atual	Alvo de promoção
Preço médio da garrafa	$28	$ 26- $ 30 com ofertas promocionais
Participação de mercado regional	12%	15%

Willamette Valley Vineyards, Inc. (WVVI) - Ansoff Matrix: Desenvolvimento de Mercado

Expandir canais de distribuição para estados adicionais

A partir de 2022, as vinhas de Willamette Valley distribuíram vinhos para 49 estados, com a penetração atual do mercado concentrada em Oregon, Washington e Califórnia. As vendas no varejo em 2022 atingiram US $ 28,3 milhões, representando um aumento de 10,2% em relação ao ano anterior.

Distribuição do estado	Penetração de mercado	Volume de vendas
Oregon	45%	12.500 casos
Washington	25%	6.750 casos
Califórnia	20%	5.400 casos

Desenvolva parcerias com restaurantes e varejistas

Em 2022, a WVVI estabeleceu 87 novas parcerias de restaurantes em 12 estados adicionais. Preço médio de atacado por caso: US $ 180.

• Total de parcerias de restaurantes: 247
• Novo expansão do mercado: Texas, Colorado, Flórida
• Margem média no atacado: 35%

Demografia de consumidor emergente de vinhos emergente

O consumo de vinho milenar aumentou para 34% do mercado total em 2022, com o WVVI direcionado a esse segmento por meio de plataformas digitais.

Faixa etária	Consumo de vinho	Gasto médio
Millennials (25-40)	34%	$ 45/garrafa
Gen X (41-56)	28%	US $ 55/garrafa

Oportunidades internacionais de exportação

Receitas de exportação em 2022: US $ 1,2 milhão, representando 4,3% da receita total da empresa. Mercados -chave: Japão, Canadá, Reino Unido.

• Crescimento do mercado do Japão: 22% ano a ano
• Volume de importação canadense: 3.600 casos
• Investimentos de entrada no mercado do Reino Unido: US $ 275.000

Estratégia de marketing digital

Gastes de marketing digital em 2022: US $ 850.000, com 42% direcionando novas regiões geográficas.

Canal digital	Taxa de engajamento	Nova aquisição de clientes
Instagram	3.7%	1.250 clientes
Facebook	2.9%	980 clientes

Willamette Valley Vineyards, Inc. (WVVI) - Ansoff Matrix: Desenvolvimento de Produtos

Variedades de vinho de edição limitada

Em 2022, a Willamette Valley Vineyards produziu 123.000 casos de vinho. Preço médio por garrafa para série de edição limitada: US $ 45 a US $ 65.

Linha de vinho de edição limitada	Faixa de preço	Volume de produção
Reserva Pinot Noir	$55	2.500 casos
Lot Syrah	$48	1.800 casos

Linhas de vinho orgânicas e sustentáveis

O WVVI gerencia 497 acres de vinhas sustentáveis ​​certificadas. As vendas de vinhos orgânicos representam 12% da receita total em 2022.

• Certificação Sustentável Vinha desde 2011
• Certificado ao vivo (Baixa Viticultura e Enologia)
• As práticas de conservação de água reduziram a irrigação em 22%

Extensões de produtos à base de vinho

O desenvolvimento de novos produtos gerou US $ 1,2 milhão em receita adicional em 2022.

Categoria de produto	Margem bruta	Volume de vendas
Jelas de vinho	48%	5.600 unidades
Molhos de cozinha	42%	3.900 unidades

Misturas inovadoras de vinho

Investimento em P&D: US $ 385.000 em 2022 para o novo desenvolvimento varietal.

• 3 novas misturas experimentais de uva introduzidas
• Varietals de uva nativas de Oregon: 6 identificadas para potencial cultivo

Pesquisa e desenvolvimento

Despesas totais de P&D: US $ 742.000 no ano fiscal de 2022.

Área de foco em P&D	Investimento	Resultado projetado
Técnicas de fermentação	$276,000	2 novos métodos de fermentação
Inovação do processo de envelhecimento	$466,000	3 abordagens únicas de envelhecimento do barril

Willamette Valley Vineyards, Inc. (WVVI) - Ansoff Matrix: Diversificação

Explore possíveis investimentos em negócios agrícolas complementares

A Willamette Valley Vineyards registrou receita total de US $ 22,1 milhões em 2022. A empresa possui 486 acres de vinhedos plantados. Os investimentos agrícolas estratégicos incluem:

• Produção de avelã: Oregon produz 99% das avelãs dos EUA
• Cultivo de lúpulo orgânico para o mercado de cervejas artesanais
• Potencial diversificação de culturas de bagas

Área de investimento agrícola	Receita anual potencial	Requisitos da terra
Pomares de avelã	US $ 5.000 por acre	50-100 acres
Produção de lúpulo orgânico	US $ 15.000 por acre	25-50 acres

Desenvolva experiências de turismo de vinho e serviços de hospedagem de eventos

A sala de degustação da WVVI gerou US $ 3,2 milhões em receita em 2022. A capacidade atual de hospedagem de eventos inclui:

• Local de eventos de 350 pessoas
• 12 casamentos por mês
• Pacotes de retiro corporativo

Crie programas de educação e treinamento de vinhos de marca e sommelier

As ofertas atuais de educação do vinho geram aproximadamente US $ 250.000 anualmente. A expansão potencial inclui:

• Cursos de certificação on -line
• Programas de treinamento para vinho corporativo
• Workshops avançados de sommelier

Investigue oportunidades de integração vertical na tecnologia de produção de vinho

Investimento de P&D em 2022: US $ 475.000. Áreas de foco em tecnologia potencial:

• Sistemas de gerenciamento de vinhedos de precisão
• Técnicas de cultivo de uva adaptativa ao clima
• Tecnologias de fermentação sustentável

Considere aquisições estratégicas de vinícolas regionais menores

Critérios de aquisição	Especificação de destino	Faixa de investimento potencial
Tamanho da vinha	50-200 acres	US $ 2-5 milhões
Produção anual	5.000-20.000 casos	US $ 1-3 milhões

Willamette Valley Vineyards, Inc. (WVVI) - Ansoff Matrix: Market Penetration

You're looking at how Willamette Valley Vineyards, Inc. (WVVI) can drive more sales from its existing customer base and current markets. Given the recent top-line pressure, focusing here is smart; it's generally the lowest-risk growth lever.

The latest numbers from the third quarter of 2025 show the immediate challenge. Sales revenue for the three months ended September 30, 2025, was \$8,353,200, which is a decrease of 10.9% compared to the same period last year. This revenue dip was driven by both direct sales and distributor channels, so penetration efforts across the board are critical.

Here's a quick look at the financial context as of the end of Q3 2025:

Metric	Value (3 Months Ended Sep 30, 2025)	Comparison Context
Sales Revenue	\$8,353,200	Down 10.9% year-over-year
Direct Sales Change (YoY)	Decrease of \$384,420	Contributed to overall revenue decline
Distributor Sales Change (YoY)	Decrease of \$633,093	Contributed to overall revenue decline
Selling, General, and Administrative Expenses	\$6,217,499	Up 4.6% year-over-year
Net Loss	\$1,092,450	Up 286.1% year-over-year
Total Assets	Approx. \$107.6 million	As of September 30, 2025

You need to get more from the customers you already have. That's the core of Market Penetration.

Increase direct-to-consumer (DTC) sales by boosting wine club membership

The DTC channel, which includes tasting rooms and the wine club, provides a higher gross profit because the prices received are closer to retail. While the company had 11,183 wine club memberships at the end of 2024, that figure represented a net decrease of 358 members from 2023. The Q3 2025 direct sales decline of \$384,420 year-over-year underscores the urgency here. You must reverse that membership trend immediately.

Run targeted promotions to drive higher volume in existing Oregon retail accounts

Sales through distributors fell by \$633,093 in Q3 2025 compared to Q3 2024. This suggests that even established Oregon retail accounts might be ordering less, or that the existing distribution network isn't performing as expected. Targeted promotions-think volume discounts or specific in-store displays for core SKUs-are necessary to pull volume through these existing channels.

Expand tasting room hours and events to maximize current facility utilization

The company has a production capacity of up to 275,000 cases per year, though 2024 production was around 253,974 cases. Maximizing utilization means driving foot traffic to convert visitors into buyers. Even with the recent challenge in direct sales, Willamette Valley Vineyards, Inc. was named USA Today 10Best Tasting Room in the Nation for the second consecutive year, which is a huge asset to push. However, there was an analyst note regarding a tasting room closure in McMinnville, OR, in November 2025, so you need to be strategic about which facilities to expand hours at.

• Focus expansion on locations like Lake Oswego, Happy Valley, Vancouver Waterfront, and Bend, where Club Willamette sign-ups are available.
• Ensure the Domaine Willamette Winery tasting room maximizes its restaurant service and private tour bookings.

Offer limited-time, high-margin library wine releases to existing customer base

Library releases are a perfect captive audience play. Existing wine club members already receive a 10% discount on library wines. This exclusivity drives immediate sales and reinforces the value of club membership. You should map out the margin profile for these releases against the general 13.8% gross profit decline seen in Q3 2025.

Negotiate better shelf placement in key grocery chains like Safeway and Fred Meyer

The distributor sales drop of \$633,093 in Q3 2025 is a clear signal that wholesale performance needs immediate attention. Better shelf placement in major chains like Safeway and Fred Meyer directly addresses this by increasing visibility and reducing the reliance on broker performance alone. This is about securing prime real estate where consumers are already shopping for wine.

• The company's common stock outstanding as of March 25, 2025, was 4,964,529 shares.
• The Series A Preferred Stock has an annual cash dividend of \$0.22 per share payable on December 31, 2025.

Finance: draft 13-week cash view by Friday.

Willamette Valley Vineyards, Inc. (WVVI) - Ansoff Matrix: Market Development

For the three months ended September 30, 2025, Willamette Valley Vineyards, Inc. generated sales revenue of $8,353,200, a decrease of 10.9% compared to the same period in 2024. The net loss for the same quarter was $1,092,450.

The company's selling, general and administrative expenses for the three months ended September 30, 2025, totaled $6,217,499, an increase of $272,879, or 4.6%, over the prior year quarter. Within this, selling and marketing expenses rose by $117,582, or 2.7%.

The current Market Capitalization as of July 2025 was reported as $26.26M.

The company's existing distribution network includes partners in Texas, Southern Glazer's Wine & Spirits, and Florida, Breakthru Beverage. The marketing and selling strategy utilizes independent distributors in specific targeted areas.

Willamette Valley Vineyards, Inc. is represented in Japan by Orca International, which also represents five other Oregon brands. The Oregon Wine Board has identified Japan as one of its three focus export markets.

Existing tasting room locations include Vancouver, Washington, and Folsom, California. The company has scheduled participation in the USA TODAY WINE & FOOD EXPERIENCE in Phoenix, Arizona, on Saturday, November 8, 2025.

For individuals purchasing shares through December 31, 2025, the price is set at $3.95 per share, which qualifies for an annual dividend of 5.5%.

Financial Metric (Q3 2025)	Amount	Year-over-Year Change
Sales Revenue	$8,353,200	Decrease of 10.9%
Net Loss	$1,092,450	Increase of 286.1%
Selling, General & Admin Expenses	$6,217,499	Increase of 4.6%

The company's sales channels include direct to consumer sales and national sales to distributors.

• Existing Tasting Room Locations: Vancouver, Washington; Folsom, California.
• Distributor in Texas: Southern Glazer's Wine & Spirits.
• Distributor in Florida: Breakthru Beverage.
• International Representative in Japan: Orca International.
• Q2 2025 Sales Revenue: $10,195,763.

The Q1 2025 Sales Revenue was $7,541,583, a decrease of 14.3% compared to Q1 2024.

Willamette Valley Vineyards, Inc. (WVVI) - Ansoff Matrix: Product Development

You're looking at how Willamette Valley Vineyards, Inc. (WVVI) can push new products into its existing market, which is a classic Product Development move on the Ansoff Matrix. Given that Q3 2025 sales revenue stood at $8,353,200, and the company posted a net loss of $1,092,450 for that same three-month period, new, higher-margin offerings are definitely needed.

The focus here is on premiumization and diversification within the beverage space using estate fruit and brand equity. For context, in 2024, Willamette Valley Vineyards, Inc. reported net sales revenues of $39,782,442.

New product development initiatives for Willamette Valley Vineyards, Inc. include:

• Introduce a new, premium sparkling wine line to capture the celebration market.
• Develop a lower-alcohol, ready-to-drink (RTD) wine spritzer under a new sub-brand.
• Launch a single-vineyard, ultra-exclusive Pinot Noir priced at $100+ per bottle.
• Offer wine-infused gourmet food products, like Pinot Noir salt or Chardonnay vinegar.
• Create a non-alcoholic grape juice or sparkling cider using estate fruit.

The existing sparkling wine portfolio already includes the Domaine Willamette line, with Brut, Brut Rosé, and Blanc de Noirs crafted using méthode traditionnelle and aged on lees for 30 months. The company has also introduced Oregon Blossom Sparkling Wines, Sparkling Rosé and Sparkling Blanc, for everyday celebrations. For comparison, a Willamette Valley Brut from a comparable producer carries a club price of $36.00. The company's existing Brut under the main label had a suggested retail price of $80 per bottle as of its 2024 filing.

To meet the ultra-exclusive tier, the launch of a single-vineyard Pinot Noir priced above $100 is supported by existing high-end pricing. The Willamette Valley Vineyards Signature Cuvee Pinot Noir showed a Most Recent Global Avg Price (ex-tax) of $115 / 750ml as of December 2024. The standard Willamette Valley Vineyards label Pinot Noir already ranges up to $120 per bottle suggested retail.

Here is a look at the financial context surrounding the need for these new product lines, based on the latest reported figures:

Financial Metric (Period Ended September 30, 2025)	Amount
Sales Revenue (3 Months)	$8,353,200
Net Loss (3 Months)	$1,092,450
Loss Per Common Share After Preferred Dividends (3 Months)	$0.33

The push into non-alcoholic and food products addresses market segments where growth may be less susceptible to the premium wine volume slowdowns that premium wineries faced in 2023. The company believes the Oregon wine industry growth will favor premium, super premium, and ultra-premium wines over the next several years.

Key existing product price points for the main label from the 2024 filing:

• Pinot Noir: $29 to $120 per bottle
• Chardonnay: $28 to $60 per bottle
• Pinot Gris: $34 per bottle
• Pinot Blanc: $35 per bottle
• Brut: $80 per bottle

The market context shows that over 100 wineries in the Willamette Valley now produce sparkling wine. The company's mission for its flagship label is to become the premier producer of Pinot Noir in the Pacific Northwest.

Finance: draft 13-week cash view by Friday.

Willamette Valley Vineyards, Inc. (WVVI) - Ansoff Matrix: Diversification

You're looking at growth beyond the core Pinot Noir business, which saw Q3 2025 sales revenue of $8,353,200, a decrease of 10.9% compared to Q3 2024's $9,370,713. The net loss for that quarter widened to $1,092,450, up 286.1% year-over-year. This signals a clear need for new revenue streams, which diversification offers.

The company's revenue based on the report for June 30, 2025, was $38.4m USD, with a 10-year Compound Annual Growth Rate (CAGR) of 8%, though the last year showed a -2% growth. Given the existing infrastructure, including over 350 employees and 10 tasting room locations, these diversification plays leverage existing assets.

Acquire a small distillery to produce and sell Oregon-focused grape-based brandies or grappa

This moves Willamette Valley Vineyards, Inc. (WVVI) into the spirits category, using existing grape resources. The global Grape Brandy market is projected to reach $12,500 million by 2025. In North America, the US is projected to lead the global brandy market in revenue by 2030. The global Grape Brandy market, specifically in the Consumer Goods and Retail category, is estimated to hit USD 3.5 billion in 2024, with a projected CAGR of 5.2% through 2031.

Metric	Value
Global Grape Brandy Market Estimate (2025 Projection)	$12,500 million
Global Grape Brandy Market Estimate (2024 Base Year)	USD 3.5 billion
Projected CAGR (2025-2031)	5.2%
North America Brandy Market Revenue Share (2023)	38.1%

Develop and manage luxury vineyard-stay accommodations (e.g., boutique hotel or glamping)

This taps into the high-value tourism segment within the Willamette Valley. The average visitor to the region represents $264.35 in daily in-market spending. This segment is affluent, with 85.5% of visitors engaging in wine tasting and 59% dining in restaurants during their trip. Willamette Valley Vineyards, Inc. (WVVI) already has a strong hospitality component, recognized as the #1 Tasting Room in the Nation by USA TODAY's 10Best Readers' Choice Awards for the second consecutive year in 2025.

Invest in a complementary agricultural business, like a high-end olive oil or truffle farm

This strategy utilizes land assets and aligns with the premium, local-sourcing narrative already present in Willamette Valley Vineyards, Inc. (WVVI)'s culinary program, which features truffle-forward dishes. The company has been associated with the 2025 Joriad North American Truffle Dog Championship Awards in March 2025. In 2022, Oregon wine grape production value was $330 million, showing a 22% increase from 2021.

Offer specialized, high-cost vineyard consulting services to new Oregon growers

Leveraging the company's experience, which includes over 1,000 acres of estate vineyards, Willamette Valley Vineyards, Inc. (WVVI) could monetize its expertise. The overall number of wineries in the Willamette Valley increased by 38 in 2022. The company's Estate Winery has the capacity to produce up to 275,000 cases per year.

Launch a wine-focused educational platform with paid online courses and certifications

This builds on existing customer loyalty, evidenced by the Wine Club being recognized as the #2 in the Nation by USA TODAY 10Best in 2025. The company's Direct Sales segment includes wine club sales.

• Wine Club Recognition: #2 in the Nation by USA TODAY 10Best (2025).
• Tasting Room Recognition: #1 in the Nation by USA TODAY 10Best (2025).
• Direct Sales are a key focus area, growing by 12% in fiscal year 2024.

Finance: draft 13-week cash view by Friday.