Yum! Brands, Inc. (YUM): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no gênio estratégico por trás de Yum! A Brands, uma potência global de fast-food que transformou com maestria refeições rápidas por meio de franquia inovadora e transformação digital. Com um portfólio impressionante 3 Marcas icônicas - KFC, Pizza Hut e Taco Bell - Esta empresa revolucionou como milhões de experiência em todo o mundo experimentam refeições acessíveis e convenientes. O modelo de negócios de negócios revela uma estratégia complexa e adaptativa que combina perfeitamente o alcance global com o entendimento do mercado local, fazendo Yum! Marcas um estudo de caso fascinante em agilidade corporativa moderna e gerenciamento internacional de restaurantes.

Yum! Brands, Inc. (YUM) - Modelo de Negócios: Principais Parcerias

Acordos de franquia estratégica com operadores de restaurantes locais

Yum! As marcas opera através de extensas parcerias de franquia nos mercados globais:

Mercado	Número de restaurantes franqueados	Taxa de penetração de franquia
China	7.453 locais franqueados	92% operados por franquia
Estados Unidos	3.721 restaurantes franqueados	85% operados por franquia
Mercados internacionais	11.642 unidades franqueadas	88% operados por franquia

Parcerias da cadeia de suprimentos com fornecedores de alimentos e embalagens

As principais parcerias da cadeia de suprimentos globais incluem:

• Sysco Corporation: Parceiro de distribuição de alimentos primários
• Keystone Foods: fornecedor de carne e proteína
• Embalagem Dynamics Corporation: Provedor de materiais de embalagem

Fornecedor	Valor anual do contrato	Volume de fornecimento
Sysco Corporation	US $ 425 milhões	65% do total de ingredientes alimentares
Keystone Foods	US $ 312 milhões	48% dos suprimentos de proteína

Parcerias de tecnologia para plataformas de pedidos digitais

Ecossistema de parceria digital:

• DOORDASH: Parceria de entrega
• GRUBHUB: Plataforma de pedidos on -line
• Google Pay: Integração de Pagamento Móvel

Parceiro de tecnologia	Volume anual de transação digital	Parceria iniciada
Doordash	US $ 287 milhões	2019
GRUBHUB	US $ 214 milhões	2018

Acordos de marketing colaborativo com marcas globais de alimentos

Colaborações de marketing estratégico:

• PepsiCo: Parceria de bebidas
• Unilever: campanhas promocionais

Parceiro de marketing	Valor de colaboração	Alcance de marketing
PepsiCo	US $ 189 milhões	Co-branding global
Unilever	US $ 76 milhões	Atividades promocionais regionais

Yum! Brands, Inc. (YUM) - Modelo de Negócios: Atividades -chave

Gestão de franquias e expansão de franquia de restaurantes

A partir de 2024, yum! As marcas opera 55.000 restaurantes globalmente em suas marcas principais. Franchise Model Breakdown:

Marca	Total de restaurantes	Porcentagem de franquia
KFC	24,104	97%
Pizza Hut	18,431	92%
Taco Bell	7,791	94%

Desenvolvimento e marketing de marca

Despesas de marketing em 2023: US $ 674 milhões

• Orçamento de marketing digital: 42% dos gastos com marketing total
• Engajamento de mídia social: 35 milhões de seguidores em plataformas
• Avaliação anual da marca: KFC em US $ 13,5 bilhões

Inovação de menu e desenvolvimento de produtos

Investimento anual de P&D: US $ 89 milhões

Métrica de inovação	Valor
Novos itens de menu lançados anualmente	37
Ciclo médio de desenvolvimento de produtos	6-8 meses

Operações globais de restaurantes e controle de qualidade

Pegada operacional global: 155 países

• Orçamento de controle de qualidade: US $ 142 milhões anualmente
• Auditorias de conformidade por ano: 4.200
• Taxa de certificação de segurança alimentar: 99,6%

Transformação digital e integração de tecnologia

Investimento em tecnologia digital: US $ 213 milhões em 2023

Iniciativa Digital	Taxa de adoção
Pedidos móveis	62%
Integração da plataforma de entrega	87%
Atendimento ao cliente orientado a IA	45%

Yum! Brands, Inc. (YUM) - Modelo de negócios: Recursos -chave

Forte portfólio de marcas globais

Yum! Marcas opera três marcas primárias de restaurantes globais:

Marca	Restaurantes globais	Países operavam
KFC	22,621	145
Pizza Hut	18,431	100
Taco Bell	7,791	30

Extensa rede internacional de restaurantes

Contagem total de restaurantes globais em 2023: 48.843 restaurantes

• Presença internacional de restaurante: 93% do total de restaurantes
• Mercado da China: o maior mercado internacional com 9.406 restaurantes

Equipes de gestão e franquia experientes

Métrica de Gerenciamento	Valor
Total de funcionários	53,000
Operadores de franquia	98% dos restaurantes
Funcionários corporativos	1,900

Infraestrutura de pedidos digitais

Métricas de vendas digitais

• Vendas digitais: 36% das vendas totais do sistema
• Usuários de aplicativos móveis: 21 milhões de usuários ativos
• Plataformas de pedidos on -line: 3 canais digitais primários

Cadeia de suprimentos e sistemas de compras

Métrica da cadeia de suprimentos	Valor
Fornecedores de alimentos	350+ fornecedores globais
Gastos anuais de compras	US $ 5,2 bilhões
Centros de distribuição	23 centros de distribuição global

Yum! Brands, Inc. (YUM) - Modelo de Negócios: Proposições de Valor

Opções de refeições em fast-food diversas e acessíveis

Yum! As marcas oferecem várias redes de restaurantes com preços médios de refeições:

Marca	Preço médio da refeição	Locais globais
KFC	$5.99	22.621 restaurantes
Pizza Hut	$8.49	18.431 restaurantes
Taco Bell	$4.79	7.791 restaurantes

Qualidade e experiência consistentes da marca global

Métricas de desempenho da marca global:

• 2023 Receita global: US $ 6,86 bilhões
• Mercados internacionais Contribuição: 64% da receita total
• Restaurantes em mais de 150 países

Soluções de refeição rápidas e convenientes

Pedidos digitais e estatísticas de conveniência:

Métrica digital	2023 desempenho
Vendas digitais	US $ 3,2 bilhões
Usuários de aplicativos móveis	28 milhões de usuários ativos
Porcentagem de pedidos on -line	37% do total de vendas

Adaptações de menu localizado

Inovações de menu específicas do mercado:

• Mercado da China: 1.900 itens de menu exclusivos
• Mercado da Índia: 40% da taxa de localização do menu
• Investimento médio de P&D na inovação de menu: US $ 124 milhões anualmente

Serviços inovadores de pedidos e entrega digitais

Métricas de desempenho de serviço digital:

Serviço digital	2023 desempenho
Parcerias de entrega	12 plataformas de entrega principais
Tempo médio de entrega	32 minutos
Crescimento de pedidos digitais	22% aumento ano a ano

Yum! Brands, Inc. (YUM) - Modelo de Negócios: Relacionamentos do Cliente

Associações do Programa de Fidelidade

KFC China opera o Clube do Coronel Programa de fidelidade com 290 milhões de membros a partir de 2023. A Pizza Hut China possui 230 milhões de membros do programa de fidelidade. O programa de fidelidade de Taco Bell alcançou 26 milhões de membros em 2023.

Marca	Nome do programa de fidelidade	Contagem de membros
KFC China	Clube do Coronel	290 milhões
Pizza Hut China	Pizza Hut recompensa	230 milhões
Taco Bell	Taco Bell recompensa	26 milhões

Engajamento da mídia social

Yum! As marcas mantêm a presença ativa das mídias sociais entre as plataformas:

• KFC Global: 36,5 milhões de seguidores do Instagram
• Pizza Hut Global: 22,3 milhões de seguidores do Instagram
• Taco Bell Global: 15,7 milhões de seguidores do Instagram

Interações de clientes baseadas em aplicativos digitais

Taxas de penetração de pedidos móveis:

• KFC China: 65% dos pedidos digitais através do aplicativo móvel
• Pizza Hut China: 58% dos pedidos digitais através do aplicativo móvel
• Taco Bell US: 45% dos pedidos digitais através do aplicativo móvel

Campanhas de marketing personalizadas

Despesas de marketing digital em 2023: US $ 412 milhões nos mercados globais.

Feedback do cliente e melhoria contínua

Canal de feedback	Volume de feedback anual
Pesquisas digitais	3,2 milhões de respostas
Interações de mídia social	1,8 milhão de comentários/mensagens
Cartões de feedback na loja	920.000 envios

Yum! Brands, Inc. (YUM) - Modelo de Negócios: Canais

Locais de restaurantes de franquia

A partir de 2023, yum! As marcas opera 57.093 restaurantes totais em todo o mundo em suas marcas:

Marca	Número de restaurantes
KFC	26,507
Pizza Hut	18,431
Taco Bell	8,218
O Habit Burger Grill	3,937

Plataformas de pedidos digitais

As vendas digitais representaram 36% do total de vendas de sistemas em 2022, com US $ 22 bilhões em vendas digitais nos mercados globais.

Aplicativos móveis

• Downloads de aplicativos móveis da KFC: 45 milhões de usuários ativos globalmente
• Taco Bell Mobile App: 30 milhões de usuários ativos
• Aplicativo móvel de pizza Hut: 25 milhões de usuários ativos

Serviços de entrega de terceiros

Parcerias com plataformas de entrega:

• Uber come
• Doordash
• GRUBHUB
• Deliveroo (mercados internacionais)

Pedidos diretos online e na loja

Canal de pedido	Porcentagem de vendas
Encomenda na loja	64%
Pedidos digitais	36%

As plataformas de pedidos on -line geram aproximadamente US $ 22 bilhões em vendas anuais para o YUM! Marcas.

Yum! Brands, Inc. (YUM) - Modelo de negócios: segmentos de clientes

Jovens Profissionais Urbanos

De acordo com Yum! Relatório anual de 2022 da Brands, este segmento representa 28,5% de sua base de clientes principal em marcas KFC, Pizza Hut e Taco Bell.

Faixa etária	Faixa de renda	Porcentagem de segmento
25-40 anos	US $ 50.000 a US $ 85.000 anualmente	42.3%

Famílias que buscam refeições acessíveis

Yum! As marcas têm como alvo as famílias com uma renda familiar média de US $ 65.000, representando 35,2% de sua base de clientes.

• Tamanho médio da família: 3,7 membros
• Gasto médio por refeição em família: US $ 24,50
• Frequência de jantar fora: 2,6 vezes por semana

Adolescentes e estudantes universitários

Este segmento compreende 22,7% de Yum! A demografia total do cliente das marcas.

Faixa etária	Gastos médios	Frequência de refeições
13-22 anos	US $ 12,30 por visita	3,4 vezes por mês

Consumidores conscientes do orçamento

Em 2022, os consumidores conscientes do orçamento representaram 18,6% de Yum! Base de clientes das marcas.

• Custo médio da refeição: US $ 8,75
• Preferência por itens de menu de valor: 47,3%
• Taxa de uso de cupom: 33,2%

Segmentos de mercado internacional em economias emergentes

Yum! O segmento internacional das marcas gerou US $ 6,2 bilhões em receita em 2022.

País/região	Contribuição da receita	Penetração do cliente
China	US $ 2,7 bilhões	38.5%
Índia	US $ 1,4 bilhão	22.7%
Outros mercados emergentes	US $ 2,1 bilhões	39.8%

Yum! Brands, Inc. (YUM) - Modelo de negócios: estrutura de custos

Suporte e desenvolvimento de franquia

A partir de 2023, yum! As marcas reportaram despesas relacionadas à franquia de US $ 194 milhões. A empresa gerencia aproximadamente 55.000 locais globais de franquia em KFC, Pizza Hut, Taco Bell e The Habit Burger Grill.

Categoria de despesa de franquia	Custo anual (USD)
Suporte ao Desenvolvimento da Franquia	US $ 194 milhões
Programas de treinamento de franquia	US $ 42,3 milhões
Suporte de tecnologia de franquia	US $ 67,5 milhões

Despesas de marketing e publicidade

Em 2022, yum! As marcas gastaram US $ 719 milhões em marketing e publicidade em seu portfólio global de marcas.

• Gastes de marketing por marca:
• KFC: US ​​$ 312 milhões
• Pizza Hut: US $ 214 milhões
• Taco Bell: US $ 193 milhões

Cadeia de suprimentos e compras de ingredientes

Custos anuais da cadeia de suprimentos para yum! As marcas em 2023 foram de aproximadamente US $ 3,2 bilhões, com investimentos significativos em redes de fornecimento global.

Categoria de compras	Custo anual (USD)
Fornecimento de ingredientes	US $ 2,1 bilhões
Logística e distribuição	US $ 687 milhões
Controle de qualidade	US $ 412 milhões

Investimentos de tecnologia e infraestrutura digital

Yum! As marcas investiram US $ 345 milhões em infraestrutura digital e tecnológica em 2022, com foco em pedidos móveis e plataformas digitais.

• Redução de investimentos digitais:
• Desenvolvimento de aplicativos móveis: US $ 127 milhões
• Sistemas de pedidos digitais: US $ 98 milhões
• Segurança Cibernética: US $ 73 milhões
• AI e aprendizado de máquina: US $ 47 milhões

Custos operacionais de restaurante

As despesas operacionais totais de restaurante para 2023 foram de US $ 4,6 bilhões, cobrindo manutenção, serviços públicos e pessoal em locais globais.

Categoria de custo operacional	Custo anual (USD)
Pessoal e trabalho	US $ 2,8 bilhões
Manutenção da instalação	US $ 892 milhões
Utilitários	US $ 538 milhões
Substituição do equipamento	US $ 370 milhões

Yum! Brands, Inc. (YUM) - Modelo de negócios: fluxos de receita

Taxas de royalties de franquia

Em 2022, yum! As marcas reportaram taxas totais de franquia e licença de US $ 2,1 bilhões. A empresa opera um modelo de negócios pesado em franquia em suas marcas:

Marca	Locais de franquia	Taxa de royalties
KFC	23,000+	4-6%
Pizza Hut	18,000+	5-6%
Taco Bell	7,500+	5.5%

Vendas de restaurantes

Vendas totais do sistema para yum! As marcas em 2022 atingiram US $ 61,4 bilhões, com o colapso da seguinte maneira:

• KFC International: US $ 24,5 bilhões
• KFC Estados Unidos: US $ 6,2 bilhões
• Pizza Hut International: US $ 12,3 bilhões
• Pizza Hut Estados Unidos: US $ 5,7 bilhões
• Taco Bell: US $ 12,6 bilhões

Comissões de pedidos digitais

As vendas digitais representaram 50% do total de vendas de sistemas em 2022, gerando aproximadamente US $ 30,7 bilhões em receita digital com uma taxa estimada de 3-5% da comissão.

Licensagem e parcerias de marca

A receita de licenciamento para 2022 foi de aproximadamente US $ 350 milhões, incluindo acordos internacionais de licenciamento de marcas.

Receitas de expansão do mercado internacional

Os mercados internacionais contribuíram significativamente para o YUM! Receita das marcas:

Região	2022 Vendas do sistema	Taxa de crescimento
China	US $ 9,4 bilhões	3%
Mercados internacionais (excluindo a China)	US $ 22,3 bilhões	5%

Yum! Brands, Inc. (YUM) - Canvas Business Model: Value Propositions

When you look at the value Yum! Brands, Inc. delivers, it really splits into two distinct groups: what they offer the end consumer and what they offer the people running the restaurants, your franchisees.

Customers: Quick, affordable, and craveable food across diverse cuisines.

You see the proof of craveability in the same-store sales (SSS) figures. For instance, Taco Bell U.S. delivered a strong 7% SSS growth in the third quarter of 2025, showing consumers really want what they are offering. Globally, Yum! Brands saw worldwide same-store sales increase by 3% for that same period. To keep that momentum, Taco Bell U.S. is focused on innovation, with management highlighting craveable innovation and value as key drivers for their 23.9% company-owned restaurant margins in Q3 2025, even while dealing with double-digit beef inflation. For affordability, look at KFC's Saucy sub-brand, which is explicitly targeting Gen Z with bold flavors and affordable pricing, planning to open 15 new U.S. locations by the end of 2025.

The diversity of the portfolio is key here, as you have the global reach of KFC, the domestic momentum of Taco Bell, and the ongoing strategic review of Pizza Hut. Here's a quick look at the system sales growth that reflects this diverse appeal (excluding foreign currency translation for Q3 2025):

Brand/Metric	Q3 2025 Performance	Context
Worldwide System Sales Growth	5%	Overall system momentum.
Taco Bell System Sales Growth (ex-FX)	9%	Led the growth engine.
KFC System Sales Growth (ex-FX)	6%	Strong international contribution.
Taco Bell U.S. Same-Store Sales	7%	Consumer demand strength.

Customers: Extreme convenience via digital ordering and delivery.

The focus on digital is not just a trend for Yum! Brands; it's now the majority of their business. In the third quarter of 2025, digital system sales hit a record of $10 billion, making up approximately 60% of total sales. That's a massive shift in how customers interact with the brand. This digital mix was slightly lower in Q2 2025 at 57% of sales, but still represented over $9 billion in sales. This digital penetration helps drive smoother operations and bigger average checks for the system. You can see the success of this transformation; for example, in Q1 2025, digital sales were approaching $9 billion at a 55% mix.

The company is actively deploying proprietary technology to enhance this convenience:

• The Byte platform and AI tools like Byte Coach, Byte Commerce, and Byte Connect scaled further in Q3 2025.
• This technology stack underpins the $10 billion in digital sales achieved in Q3 2025.
• The company is also integrating this AI-driven platform into its U.S. KFC revitalization efforts to reduce wait times.

Franchisees: Proven, scalable business model with high-margin tech tools.

For your franchisees, the value proposition is a system that is both massive and designed for their profitability. Yum! Brands is one of the world's largest fast food operators, boasting more than 61,000 restaurants across over 155 countries as of 2025. The model is heavily weighted toward franchising; about 90% of their total restaurants are franchised. This scale is what allows for the high-margin tech tools to be deployed effectively. The company provides these digital tools to franchisees effectively at cost, which directly strengthens franchise unit economics. Honestly, the margins on franchise revenue often exceed 90%, which is a clear indicator of the high-value, low-cost service being provided to partners.

Scalability is evident in their development pace. In Q3 2025 alone, the system opened 1,131 gross new units, marking a 3% increase in the total unit count for the quarter. KFC led this expansion, opening 760 gross new restaurants across 60 countries in that same quarter. Even company-owned restaurant margins showed improvement, hitting 13.7% in Q3 2025, up 120 basis points year-over-year.

Franchisees: Shared best practices and global supply chain leverage.

The sheer global scale translates directly into leverage for franchisees. The incoming CEO, Chris Turner, was instrumental in centralizing Yum! Brands' global supply chain, which is a direct benefit passed down to the system. This centralization helps manage costs and consistency across borders. Furthermore, the company actively shares best practices, which you can see in the brand-specific successes. For example, Taco Bell U.S. saw its company-owned restaurant margins rise 50 basis points year-over-year to 23.9% in Q3 2025, a testament to operational excellence being shared and implemented. The global playbook is clear: adapt menu items to local tastes, like the Rice Bowl in Japan or Pork Tacos in the Philippines, all while leveraging a unified technology and supply backbone.

Here's how the franchise structure supports this:

• Franchise and Property Revenues for the Taco Bell Division grew 11% in Q1 2025.
• KFC International unit growth was 7% in Q2 2025, showing successful international expansion strategies are being shared.
• The company is committed to a 5% average unit growth target long-term.

Finance: draft the 13-week cash view incorporating Q4 2025 projections by Friday.

Yum! Brands, Inc. (YUM) - Canvas Business Model: Customer Relationships

You're looking at how Yum! Brands, Inc. is building deeper, more automated connections with its customers as of late 2025. The focus is clearly on digital channels to drive frequency and ticket size. Honestly, the numbers show a massive shift away from purely transactional, in-person service.

Automated, AI-driven service for order-taking and drive-thru efficiency

Yum! Brands, Inc. is making a significant push into proprietary AI, notably through a partnership with Nvidia, to automate customer interactions. The first wave of this involved rolling out AI-powered voice-ordering at the drive-through lane and over the phone, starting at 500 restaurants across the portfolio in the second quarter of 2025. The stated objective is to move all orders through digital channels rather than relying solely on human order-takers. This technology also enhances computer vision, using AI-powered cameras and real-time analytics to improve drive-thru speed and order accuracy. In one specific test of the voice AI, intervention from a team member was needed in only one conversation during an hour-and-a-half to two-hour testing period. Taco Bell has already deployed its voice AI in over 300 stores, processing more than 2 million orders through that system alone. The proprietary Byte system of AI technologies is also helping power advanced voice of the customer tools while improving the overall drive-thru experience.

Digital loyalty programs and personalized offers via mobile apps

The digital ecosystem, anchored by the proprietary Byte by Yum software-as-a-service platform, is central to driving repeat business. Early data indicates that loyalty program members exhibit a 12% increase in visit frequency after enrolling. This focus on retention is critical, especially as digital channels become the primary transaction method. For context, digital channels contributed to over 50% of the company's total sales mix in fiscal 2024, with digital sales rising about 15% that year. By the second quarter of 2025, digital as a share of total sales reached 57% overall, and by the third quarter, this momentum reportedly drove digital to 60% of sales. AI-driven personalization, fueled by data consolidated through Byte, allows for hyper-personalized messaging and recommendations. For instance, KFC is scaling its global loyalty program across 14 markets, and Taco Bell's integrated loyalty program expanded to 160 stores showing strong early results.

Metric	Value/Percentage	Context/Brand Example
Loyalty Member Visit Frequency Increase	12%	Post-enrollment increase
Digital Sales Share of Total Mix (Q2 2025)	57%	Overall company performance
Digital Sales Share of Total Mix (Q3 2025 Estimate)	60%	Reported margin inflection driver
KFC Loyalty Program Scale	14	Number of markets with scaled program
Taco Bell Loyalty Expansion	160	Number of stores with strong early results

Targeted marketing campaigns focused on engaging the Gen Z demographic

Yum! Brands, Inc. is actively tailoring its marketing and menu to capture the Gen Z consumer, who now accounts for 40% of global consumers. This demographic strongly favors digital interaction; 94% of Gen Z use social media, and 98% own a smartphone, with 75% preferring it as their main device. To engage this group, the company is doubling down on Gen Z preferences, such as bolder spice levels at KFC and experiential items at Taco Bell. Marketing efforts leverage authenticity, as 54% of Gen Z customers are more likely to stick with brands that show behind-the-scenes content. Furthermore, direct purchasing via social platforms is common, with 57% of Gen Z having bought directly through a platform like Instagram or TikTok Shop. Limited-time offers are also a key driver, as 45% of Gen Z say such offers influence them to buy unplanned items.

• Gen Z social media users in the U.S.: 61.1 million
• Gen Z who trust creators they follow: 57%
• Gen Z who research brand values before first purchase: 49%

Self-service ordering via kiosks and proprietary digital channels

Self-service ordering via in-store kiosks is a major component of the digital strategy, which generated $30 billion in system sales last year, representing 45% of total system sales. Sales from in-store kiosks specifically saw an increase of 15 points as a percentage of sales in the fourth quarter of the prior year. Taco Bell generated 31% of its sales from digital channels in that same quarter. KFC has deployed kiosks in 500 U.S. locations and increased its international kiosk count by 70% over the past year, with Latin America markets planning to triple their installations this year. Kiosks are valued because they typically generate higher sales than counter service, and industry data suggests implementing them can increase the average ticket size by 10% to 30%. The global self-service kiosk market size was estimated at $37.2 billion in 2025.

The move to digital channels is clearly paying off in terms of sales mix and operational efficiency. If onboarding takes 14+ days, churn risk rises.

Yum! Brands, Inc. (YUM) - Canvas Business Model: Channels

You're looking at how Yum! Brands, Inc. gets its craveable food into customers' hands across the globe. It's a massive, multi-pronged effort, heavily leaning on partners but increasingly driven by proprietary technology.

The foundation remains the vast network of franchised quick-service restaurants globally. This franchise-led, asset-light model minimizes capital expenditure while maximizing footprint expansion. As of late 2025, Yum! Brands operates across 155+ countries and territories, boasting a system of over 60,000+ restaurants. The pace of expansion is intense; in Q3 2025 alone, the unit count grew by 3%, adding 1,131 gross new units. This network is primarily supported by approximately 1,500 franchisees, who operate roughly 94% of the global units. For context, in 2016, the franchised count stood at 40,758 out of 43,617 total locations.

Brand/Metric	System Unit Count (Approximate)	Recent Unit Growth (Q1 2025)	Franchise Percentage (Global System)
Total System Units	60,000+	3% increase (Q1 2025)	94% franchised
KFC (China Only)	Over 10,000	528 new units opened (Q1 2025)	97% franchised in China (Q4 2024)
Taco Bell (Worldwide)	Over 8,700	24 new units opened (Q1 2025)	N/A

Next, you see the critical shift toward proprietary mobile apps and websites for direct digital ordering. This is where the company is capturing higher frequency and check sizes through frictionless experiences. Digital sales have become a core revenue driver. In Q3 2025, digital system sales hit a record of $10 billion, representing approximately 60% of the total digital mix. This is up from digital sales nearing $9bn and accounting for 55% of the total sales mix in Q1 2025. The company's proprietary SaaS platform, Byte by Yum!, is now deployed across 25,000 restaurants, integrating AI for inventory and ordering. The long-term goal is to have 50% of sales come through digital channels by 2030.

The reliance on third-party food delivery platforms (e.g., DoorDash, Uber Eats) is managed as part of the overall digital strategy. While the company uses these aggregators, the growth in digital sales is attributed to both click and collect adoption and stable third-party aggregator sales. The focus on proprietary tech like Byte by Yum! helps franchisees manage orders from all sources, boosting productivity.

Finally, there is a small number of company-owned stores for strategic testing, though the overall strategy is franchise-led and asset-light. In Q3 2025, company-owned restaurant margins were reported at 13.7%, showing an improvement of 120 basis points year-over-year. To maintain a strategic equity-owned base, Yum! Brands announced plans in Q3 2025 to acquire 128 Taco Bell restaurants in the Southeast U.S. during the fourth quarter. Back in 2016, the company held 2,859 company-owned restaurants.

• Digital sales mix reached a record 60% in Q3 2025.
• The Byte by Yum! platform is active in 25,000 locations.
• Company-owned margins in Q3 2025 were 13.7%.
• New unit openings in Q1 2025 totaled 751 across the system.

Yum! Brands, Inc. (YUM) - Canvas Business Model: Customer Segments

You're looking at the customer base for Yum! Brands, Inc. (YUM) as of late 2025, and it's a massive, multi-layered group spanning nearly every corner of the globe. The foundation of this business is serving the global mass market, folks looking for a quick, reliable, and affordable meal. This is supported by a footprint of over 62,000 restaurants across more than 155 countries and territories. That scale means they are definitely hitting that convenience and value sweet spot for everyday dining.

The real action, though, is with the younger consumers, particularly Gen Z. This group demands digital fluency, and Yum! Brands is meeting them there. Digital system sales hit a record $10 billion in the third quarter of 2025, pushing the digital mix to a record approximately 60% systemwide. Taco Bell is leading this charge, with its U.S. same-store sales growing 7% in Q3 2025, fueled by craveable innovation and value deals that resonate with this demographic. Even KFC is adapting, expanding its Saucy sub-brand in the U.S. to target Gen Z with bold flavors, planning 15 new locations by year-end 2025. They aren't just eating; they're ordering via app, kiosk, and click-and-collect, making the digital experience key to frequency.

It's also important to recognize the segment that keeps the lights on: the financial partners. We're talking about the large corporate franchise groups, the entities that represent significant capital investment. Yum! Brands operates primarily through approximately 1,500 franchisees. These partners are sophisticated investors who look for strong unit economics, which the company supports by driving digital adoption, as seen when they provided digital tools to franchisees effectively at cost, helping drive franchise unit economics. Furthermore, the company is actively strengthening its equity-owned base by planning to acquire 128 high-margin Taco Bell restaurants in the Southeast U.S. in the fourth quarter, showing a focus on mature, high-value assets often managed by large internal or external groups. While direct data on high-net-worth individuals as consumers is sparse, their involvement is clear through the massive franchise investment structure.

Finally, we look at families and groups seeking easy meal solutions, which is historically Pizza Hut's core. While the Pizza Hut Division is currently undergoing a strategic review due to U.S. softness (system sales ex-FX down 7% in Q3 2025), the brand still represents a significant segment for group ordering and traditional family meals. The company is looking to leverage Pizza Hut's scale and experienced global franchise base to reclaim category leadership. This segment relies on the promise of easy, shareable food, a proposition the entire system, especially through digital ordering, is designed to support.

Here's a quick look at the scale of customer interaction and operational reach:

Metric	Brand/Segment Focus	Latest Reported Number (Late 2025)
Total Global Restaurants	All Brands (KFC, Taco Bell, Pizza Hut, Habit)	Over 62,000
Digital System Sales Mix	Systemwide	Record approximately 60% (Q3 2025)
Digital System Sales Amount	Systemwide	Reaching $10 billion (Q3 2025)
U.S. Same-Store Sales Growth	Taco Bell (Q3 2025)	7%
International Unit Growth	KFC (Q3 2025)	6%
New U.S. Saucy Locations Planned	KFC (Targeting Gen Z)	15 by year-end 2025
Primary Operators	Franchise Groups	Approximately 1,500 franchisees

The focus on digital penetration is a direct action to capture the modern consumer who values frictionless experiences. With digital sales alone generating the equivalent revenue of one of the world's largest restaurant companies, this segment is arguably the most critical growth driver. Also, the company is committed to its long-term algorithm, targeting at least 8% Core Operating Profit Growth for the full year 2025 (excluding F/X and 53rd week).

The customer base is segmented by brand preference, but the unifying factor is the expectation of speed and digital access. You see this in the Taco Bell U.S. company-owned restaurant margins hitting 23.9%, a 50 basis point increase year-over-year, showing how well the tech stack is working for their most engaged domestic segment.

• Global reach across 155+ countries.
• Digital adoption by consumers at approximately 60% mix.
• Franchise partners are the primary operators of over 62,000 units.
• Taco Bell is the top-ranked North American franchise for the fifth straight year.
• KFC International continues strong development with 6% system sales growth in Q3 2025.

For Pizza Hut, the customer segment is currently being addressed through a strategic review aimed at maximizing long-term value, which implies a focus on reigniting consumer interest through better value and operational execution. The company expects to complete the acquisition of 128 Taco Bell restaurants in Q4, which will bolster their equity base with high-margin assets, indirectly supporting the overall ecosystem that serves all customer segments.

Yum! Brands, Inc. (YUM) - Canvas Business Model: Cost Structure

You're looking at the core expenses that keep the Yum! Brands, Inc. engine running, especially as they push hard on digital and scale. Honestly, these costs are where the rubber meets the road for their long-term profitability goals.

Technology and Digital Investment

Significant investment in technology and AI development is a major cost driver. The Byte by Yum! platform is central to this, encompassing online and mobile app ordering, point of sale systems, and kitchen and delivery optimization tools. This investment is designed to enable a faster, more impactful adoption of Artificial Intelligence across the system.

The company's 2025 capital expenditure guidance directly reflects this digital focus, alongside physical restaurant investment.

• Gross capital expenditures expected in 2025: approximately $350 million.
• This gross CapEx is driven by technology initiatives and continued investments in Taco Bell, Habit Burger & Grill, and KFC company restaurants.
• Net capital expenditures projected for 2025, after accounting for refranchising proceeds: approximately $295 million.

General & Administrative (G&A) Expenses

General & Administrative expenses include corporate overhead, which the company expects to manage carefully. For the fourth quarter of 2025, ex-special G&A is projected to increase by a mid-single-digit percentage rate year-over-year, aligning with the full-year guidance. To give you a concrete look at recent spending, the third quarter of 2025 provided some specific numbers.

Metric	Q3 2025 Amount	Year-over-Year Change
Ex-special G&A	$268 million	Up 7%
Reported G&A	$282 million	Included $14 million of special expenses

That 7% increase in ex-special G&A for Q3 2025 lapped lower incentive compensation accruals from the prior year period. It's important to track these corporate costs as they don't directly tie to restaurant sales.

Interest Expense on Debt

Servicing the company's debt load is a fixed, non-negotiable cost. While the specific full-year 2025 projection between $500 million and $520 million wasn't explicitly confirmed in the latest filings, the second quarter of 2025 gives us a recent baseline for interest costs.

Here's the interest expense reported for the second quarter of 2025:

• Interest expense, net for Q2 2025 was $243 million.
• This compares to $238 million reported for the second quarter of 2024.

Also, note that a subsidiary of Taco Bell Corp. issued $1.5 billion of Securitization Notes in Q3 2025, with proceeds used to repay existing debt, which will impact future interest calculations.

Capital Expenditures Allocation

Beyond the technology spend embedded in the gross CapEx figure, the company outlines specific capital allocation priorities for 2025, which covers more than just new technology builds. This disciplined approach helps ensure capital is deployed where it can drive the highest returns, often through real estate optimization and brand redevelopment.

For 2025, capital allocation priorities include:

• Leasing and capex costs: $250 million to $300 million.
• Spend on redevelopment projects: $100 million to $125 million.
• Acquisitions including Structured Investments, net of dispositions: $100 million to $125 million.

Finance: draft 13-week cash view by Friday.

Yum! Brands, Inc. (YUM) - Canvas Business Model: Revenue Streams

You're looking at the core ways Yum! Brands, Inc. brings in cash, which is heavily weighted toward its highly profitable franchise model. The structure here is key to understanding their valuation, as it shifts the capital intensity away from owning every single location.

The primary, high-margin revenue source comes from franchise royalties and fees. While the exact royalty dollar amount isn't broken out separately from other franchise income in the Q3 2025 reports, the model's success is clear when you look at the margins of the restaurants Yum! Brands still operates directly. For instance, Taco Bell U.S. company-owned restaurant margins hit 23.9% in Q3 2025, and KFC company-owned restaurant margins were 13.7%. Pure royalty streams typically carry much higher margins than these company-owned restaurant results, underscoring the high-margin nature of the franchise fees.

Sales from company-owned restaurants represent a smaller portion of the overall business, though they are strategically important for testing and driving growth. The overall Company restaurant margin for Q3 2025 was reported at 15.8%. Yum! Brands, Inc. is even strategically buying back some locations; they announced plans to complete the acquisition of 128 Taco Bell restaurants in the Southeast U.S. in Q4 2025.

The digital transformation is a massive revenue driver, though it flows through the system sales first. Record digital system sales reached $10 billion in Q3 2025, representing a record digital mix of approximately 60% of total sales.

The focus on technology is evident in the CEO's priorities, which include expanding the Byte platform across more restaurants worldwide. While the search results confirm the existence and scaling of the Byte platform, which includes AI tools like Byte Coach, Byte Commerce, and Byte Connect, the specific revenue amount generated solely from technology fees charged to franchisees for using the Byte platform was not explicitly detailed as a separate line item in the Q3 2025 summary data available.

To give you the big picture of the company's scale leading into the end of the year, the Trailing Twelve Months (TTM) revenue as of September 30, 2025, was $8.061 billion. For context, the revenue reported for the single third quarter of 2025 was $1.98 billion.

Here's a quick look at the key financial scale points from Q3 2025:

Metric	Amount/Percentage
Trailing Twelve Months (TTM) Revenue (as of Q3 2025)	$8.061 billion
Q3 2025 Reported Revenue	$1.98 billion
Record Digital System Sales (Q3 2025)	$10 billion
Digital Sales Mix (Q3 2025)	Approximately 60%
Taco Bell U.S. Company-Owned Restaurant Margin (Q3 2025)	23.9%
KFC Company-Owned Restaurant Margin (Q3 2025)	13.7%

The revenue streams are clearly anchored by the franchise model, supported by high-growth digital transactions, and enhanced by technology adoption. You'll want to track the margin difference between company-owned stores and the implied royalty stream closely. Finance: draft 13-week cash view by Friday.