Mobiquity Technologies, Inc. (MOBQ): History, Ownership, Mission, How It Works & Makes Money

Mobiquity Technologies, Inc. (MOBQ) operates at the sharp edge of AdTech, but are you clear on how this AI-driven data intelligence firm is navigating its current financial reality? The company, which leverages its CMOne platform for programmatic media and audience targeting, reported a trailing twelve-month revenue of only about $1.60M as of mid-2025, and a Q3 2025 net loss of over $(2.22M), underscoring the high-stakes nature of its turnaround strategy. You need to understand the mechanics of a business that, despite its focus on proprietary AI solutions and a strategic push into the casino advertising vertical, saw approximately 92% of its Q3 2025 revenue come from just two customers. Let's break down the history, ownership, mission, and revenue model to see what's defintely driving this unique market story.

Mobiquity Technologies, Inc. (MOBQ) History

You're looking for the clear, unvarnished history of Mobiquity Technologies, Inc. (MOBQ), and the story is one of constant, aggressive pivots in the volatile ad-tech space. The direct takeaway is that the company started as a broad marketing entity, survived by repeatedly shifting its focus to mobile, then data intelligence, and now, as of late 2025, is betting heavily on AI-driven ad platforms and a niche market: casino advertising.

Honestly, understanding this evolution is key to evaluating their current strategy. It's a classic small-cap play: high risk, high reward, with significant financial headwinds still in play, as evidenced by their nine-month 2025 results.

Given Company's Founding Timeline

Year established

The company that became Mobiquity Technologies, Inc. was initially incorporated on November 17, 2011, under the name Ace Marketing & Promotions, Inc.. There are some records pointing to an earlier 1998 origin, but the current corporate entity's lineage starts with that 2011 date.

Original location

The company was initially incorporated in Nevada. Its subsequent principal executive offices have been listed in New York, with a current corporate office in Shoreham, New York.

Founding team members

While the original 2011 incorporation details are sparse, the co-founders who shaped the company's trajectory and current structure are Dean Julia, who serves as CEO, and Sean Trepeta, the President.

Initial capital/funding

Specific initial seed capital for the 2011 incorporation is not public. However, a key financial injection in the near term was a Post IPO funding round on February 12, 2025, which secured $500K from Aspire Capital.

Given Company's Evolution Milestones

Given Company's Transformative Moments

The biggest transformation for Mobiquity Technologies wasn't a single event, but a continuous, necessary shift from a generalist to a specialist in a difficult sector. This required them to constantly translate market risk into a product opportunity. For instance, the company's total revenue for the nine months ended September 30, 2025, was only $160,795, a sharp decline from the prior year, highlighting the urgency of their strategic pivots.

Here's the quick math on the challenge: for the nine months ended September 30, 2025, the Net Loss was $6.69 million. That's why their recent moves are so critical.

• Embracing AI for Survival: The August 2025 launch of CMOne-an AI-powered platform-is a crucial bet on technology to drive efficiency and new revenue streams, especially for small and medium-sized businesses.
• The Niche Casino Play: The strategic alliance with Context Networks, culminating in the November 2025 rollout to over 1,000 casinos, marks a decisive move into a high-value, untapped digital out-of-home (DOOH) advertising channel, specifically slot machines. This is a clear action to escape the crowded general ad-tech market.
• Privacy-First Product Development: The pivot to the Publisher Platform in 2023 was a defintely necessary, transformative decision to address the rise of data privacy laws like GDPR and CCPA, shifting the company's focus to compliant, first-party data solutions.

These actions show a company trying to find a sustainable business model in the face of significant operating losses, which is why the SEC mentions a substantial doubt about its ability to continue as a going concern without additional capital. You can read more about their forward-looking goals here: Mission Statement, Vision, & Core Values of Mobiquity Technologies, Inc. (MOBQ).

Mobiquity Technologies, Inc. (MOBQ) Ownership Structure

Mobiquity Technologies, Inc. is a publicly traded company, and its ownership structure is a mix of control held by company insiders and a majority of shares available to the general public, which is typical for a smaller-cap firm.

This structure, with significant insider holdings, means management's interests are defintely aligned with long-term performance, but the relatively small institutional stake suggests a lower level of professional money manager scrutiny compared to a large-cap stock.

Mobiquity Technologies' Current Status

As of November 2025, Mobiquity Technologies, Inc. trades publicly on the OTC Markets under the ticker MOBQ, a status that provides liquidity but often comes with higher volatility and less stringent reporting requirements than major exchanges like the NYSE or Nasdaq.

The company's market capitalization stands at approximately $30.87 million as of November 19, 2025, reflecting its position as a micro-cap player in the advertising technology (AdTech) space. The latest financial reports for the nine months ended September 30, 2025, show a net loss of approximately $6.69 million on sales of only $0.16 million, so the focus is clearly on future growth and capital stability. Mission Statement, Vision, & Core Values of Mobiquity Technologies, Inc. (MOBQ).

Mobiquity Technologies' Ownership Breakdown

The company's ownership profile shows a strong concentration among insiders, which is common in developing tech firms. This table breaks down the shareholder base, helping you understand who controls the voting power and strategic direction.

Mobiquity Technologies' Leadership

The company is steered by a seasoned executive team with deep roots in the technology and finance sectors. Their long average tenure, around 12.4 years, suggests a consistent strategic vision, though it also points to the challenge of executing a profitable business model over a long period.

The key leaders, as of November 2025, are:

• Dean Julia: Co-Founder and Chief Executive Officer (CEO). He has been in the CEO role since December 2000, bringing nearly three decades of experience to the firm. His total compensation is approximately $1.52 million.
• Sean McDonnell: Chief Financial Officer (CFO). He has guided the company's financials since 2005.
• Paul Bauersfeld: Chief Technology Officer (CTO). He oversees the core AdTech platform, with compensation around $617.69 thousand.
• Sean Trepeta: President of Mobiquity Networks and Secretary of the Company.
• Deepankar Katyal: Chief Executive Officer of Advangelists, one of the company's key subsidiaries.

The Board of Directors is led by Chairman Eugene Salkind, M.D., and includes a majority of independent directors like Anne Provost and Nathaniel Knight, which is a good governance sign, still, the average board tenure is a shorter 3.7 years.

Mobiquity Technologies, Inc. (MOBQ) Mission and Values

Mobiquity Technologies, Inc. (MOBQ) operates with a core purpose focused on democratizing sophisticated advertising technology, even if a formal mission statement isn't defintely public. They aim to translate complex data intelligence into clear, actionable digital advertising campaigns for businesses of any size.

Mobiquity Technologies, Inc.'s Core Purpose

The company's cultural DNA is rooted in the belief that advanced data intelligence and programmatic advertising should not be exclusive to Madison Avenue giants. Their strategy centers on integrating proprietary technology-like the Advertising Technology Operating System (ATOS Platform)-with data compliance to deliver measurable results. This is a practical, results-driven mission, not a philosophical one.

Here's the quick math: a small business with a limited budget still needs the targeting power of a global agency. Mobiquity Technologies builds advertising efficiencies across video, audio, and digital media to close that gap.

Official mission statement

While a static, publicly-filed mission statement is not a common feature in their disclosures, the company's operational goal is clear: to empower brands and regional marketers with global agency capabilities. This purpose is executed through their subsidiaries and platforms, which provide end-to-end digital advertising solutions.

• Enable brands to operate like a big Madison Avenue Agency.
• Harness data intelligence and AI to deliver programmatic media.
• Build advertising efficiencies across all digital media channels.

Vision statement

The implicit vision for Mobiquity Technologies is to become the premier data intelligence and advertising technology provider in emerging, high-growth digital environments, particularly where physical and digital engagement intersect. Their recent strategic moves show a clear path toward market leadership in niche sectors.

• Be a key player in the programmatic advertising and data intelligence space.
• Drive innovation in targeted, data-driven advertising for the gaming industry.
• Bridge digital and physical environments to drive engagement.

For example, their November 2025 partnership with Context Networks and NRT Technology is accelerating their reach into over 1,000 casino properties globally, integrating targeted ads into financial kiosks and digital table game signs. That's a concrete step toward their vision.

Mobiquity Technologies, Inc. slogan/tagline

Mobiquity Technologies does not prominently feature a single, consistent corporate slogan or tagline in its recent public materials. Instead, their identity is communicated through their product focus: 'a leading provider of next-generation data intelligence and advertising technology solutions.'

This focus is backed by their 2025 product launches, like CMOne, a 'Fully Agentic AI Marketing Platform for Unified Brand Engagement,' which shows their commitment to next-generation solutions. For a deeper dive into the numbers that underpin this strategy, you should read Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors.

Mobiquity Technologies, Inc. (MOBQ) How It Works

Mobiquity Technologies, Inc. (MOBQ) operates as an advertising and data intelligence company, using proprietary technology and Artificial Intelligence (AI) to collect and activate real-time behavioral and location data for targeted digital advertising campaigns. The company essentially acts as a Platform-as-a-Service (PaaS) provider, connecting advertisers with publishers across various digital channels to facilitate programmatic media buying (the automated buying and selling of ad inventory).

Mobiquity Technologies, Inc.'s Product/Service Portfolio

Mobiquity Technologies, Inc.'s Operational Framework

The company's operational framework is built on a data-to-activation loop, primarily managed through its subsidiaries like Advangelists, LLC and Mobiquity Networks, Inc. This process focuses on maximizing the efficiency of programmatic advertising for clients.

• Data Ingestion and Analysis: Proprietary technology collects vast amounts of location and behavioral data, which is then analyzed to create highly specific audience segments for advertisers.
• Platform Activation: The Advangelists-powered ATOS Platform uses this data to inform real-time bidding (RTB) decisions, ensuring ads are delivered to the targeted audience across mobile, Connected TV (CTV), and other digital screens.
• AI-Driven Optimization: The recently launched CMOne platform, an agentic AI solution, automates and optimizes the entire marketing process, from creative generation to media placement, aiming for higher return on ad spend (ROAS).
• Revenue Generation: Revenue is generated by charging clients for targeted advertising campaigns run through the programmatic ad tech stack and for access to the data analytics and insights. All revenues are generated from customers in the United States.

Here's the quick math on recent performance: for the nine months ended September 30, 2025, the company reported sales of only $0.160795 million (or $160,795), a stark drop from the prior year's $1.1 million, reflecting significant financial headwinds. You can dive deeper into the financial details here: Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors

Mobiquity Technologies, Inc.'s Strategic Advantages

Mobiquity Technologies competes in the crowded ad-tech sector by focusing on a few key differentiators, though its small scale and financial position limit its ability to compete with industry giants.

• Proprietary Location Data: Cultivating unique, granular datasets focused on consumer movement and location intelligence gives them a defintely distinct edge in hyper-local and behavioral targeting.
• Integrated Tech Stack: The combination of the Advangelists data intelligence platform and the ATOS advertising activation platform offers clients a more seamless, end-to-end solution than stitching together disparate vendors.
• Early AI Adoption (CMOne): The launch of CMOne in August 2025 positions the company to capitalize on the shift toward fully autonomous, AI-driven marketing, which could be a critical growth driver if successfully scaled.
• Niche Market Penetration: Strategic partnerships, such as those expanding digital ad networks across casinos and taverns, demonstrate an ability to secure and monetize specific, high-value digital out-of-home (DOOH) and in-venue advertising channels.

What this estimate hides is the significant customer concentration risk; sales to just two customers accounted for approximately 92% of revenues for the quarter ended September 30, 2025.

Mobiquity Technologies, Inc. (MOBQ) How It Makes Money

Mobiquity Technologies primarily generates revenue by selling access to its advertising technology (AdTech) platforms and its proprietary data intelligence. Clients pay for targeted advertising campaigns delivered programmatically and for data insights, but the company currently reports all of this activity under a single operating segment.

The core of the business is connecting advertisers with audiences using real-time behavioral and location data, a model that is currently undergoing a high-risk, high-reward strategic shift toward the casino gaming industry.

Given Company's Revenue Breakdown

Mobiquity Technologies manages its business as a single reporting segment, with 100% of its revenues generated from customers in the United States. To understand the financial engine, you need to look at the two distinct product lines and the new strategic focus, which is where all the growth potential is currently mapped.

Here's the quick math: For the nine months ended September 30, 2025, the company's total sales were only $160,795, a sharp drop from $1.1 million in the same period in 2024. This decline reflects the strategic pivot away from legacy ad campaigns, which is why the core revenue stream shows a decreasing trend, even though it still accounts for all the reported revenue. The Gaming AdTech line is 0% for the reported period but is the entire focus for future growth.

Business Economics

The company operates on a mix of Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) models, but the economics are dominated by campaign-based AdTech pricing. The core programmatic platform, Advangelists, operates on a PaaS model, while the data intelligence product, MobiExchange, is a SaaS offering.

• Pricing Model: Revenue is typically earned based on campaign volume metrics, specifically Cost Per Mille (CPM-cost per thousand impressions) or Cost Per Action (CPA-cost per a desired user action).
• Gross Margin: The gross profit margin is surprisingly high, reaching 75% of revenues for the third quarter of 2025, up significantly from 59% in the prior year period. This suggests that while revenue volume is low, the cost of delivering the service (Cost of Revenues) is extremely low, which is a good sign for scalability-if they can get the sales.
• Customer Concentration Risk: This is a major headwind. For the quarter ended September 30, 2025, sales to just two customers accounted for approximately 92% of total revenues. Losing one client would defintely be catastrophic to the top line.
• New Market Potential: The new strategic alliance with Context Networks targets the casino gaming advertising market, which Context Networks estimates has a potential annual revenue of $20 million per 1,000 slot machines. The new NRT Technology partnership, announced in November 2025, aims to deploy the platform in over 1,000 casinos globally, providing a clear path to monetization in Q4 2025 and beyond.

Given Company's Financial Performance

As of November 2025, the financial performance reflects a company in a deep transition, prioritizing a new market over maintaining legacy revenue streams. The near-term numbers are challenging, but they must be viewed in the context of the strategic shift.

• Year-to-Date Revenue (9M 2025): Total sales for the nine months ended September 30, 2025, were only $160,795, representing a severe decline of over 85% year-over-year.
• Net Loss: The net loss for the nine months ended September 30, 2025, was $6.69 million, a significant widening from the $3.07 million net loss in the same period a year prior. This shows operating expenses are increasing faster than the new revenue is coming in.
• Operating Loss: The loss from operations for the nine months ended September 30, 2025, was $6.06 million, more than double the $3.05 million loss from the same period in 2024. This is largely due to higher professional fees and salaries as the company invests in its new AI-powered platform, CMOne, and the Context Networks alliance.
• Liquidity: Net cash used in operating activities for the nine months ended September 30, 2025, was $4.13 million, a significant increase from $1.80 million in the prior year. This burn rate raises substantial doubt about the company's ability to continue as a going concern without additional capital.

To get a deeper look at the balance sheet and cash flow dynamics, you should check out Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors. Your immediate next step is to model the potential revenue from the Context Networks alliance against the current $6.69 million YTD net loss to determine the required sales velocity for a breakeven scenario.

Mobiquity Technologies, Inc. (MOBQ) Market Position & Future Outlook

Mobiquity Technologies, Inc. (MOBQ) is a micro-cap player in the vast AdTech space, currently positioned as a high-risk, high-potential niche specialist. Its future hinges on successfully pivoting its AI-driven CMOne platform into the high-growth, in-venue advertising vertical, particularly within the casino and gaming industry, while managing severe liquidity challenges.

For the nine months ended September 30, 2025, the company reported sales of only $160,795, alongside a net loss of $6.69 million, clearly indicating a precarious financial standing that requires immediate capital injection to sustain operations.

Competitive Landscape

The company operates in the global Location-Based Advertising (LBA) market, which is projected to reach approximately $179.36 billion in 2025. Its direct competition comes from giants and established niche players, but MOBQ's strategic focus is on its specialized, AI-powered in-venue technology for the entertainment sector.

Opportunities & Challenges

You need to map the potential for growth against the very real financial headwinds. The strategic alliance with Context Networks in the casino space is a clear opportunity, but the going concern warning is a massive risk. Honestly, the company needs to execute flawlessly on its new AI-powered platform, CMOne, or it won't matter how big the market is.

Industry Position

Mobiquity Technologies, Inc. is a small, highly volatile micro-cap stock with a beta of 1.48, meaning its share price is defintely more volatile than the S&P 500. It's not a market leader; it's a niche challenger trying to survive long enough to capitalize on its technology. The company's strategy is to avoid a direct fight with giants like Google and instead focus on a high-value, under-monetized vertical: in-venue digital out-of-home (DOOH) advertising, especially in the gaming sector.

Here's the quick math: with TTM revenue of $1.60 million against a global AdTech market of nearly $800 billion, MOBQ is essentially a startup with a public listing. Its value proposition is its proprietary data intelligence and the CMOne platform's ability to bridge digital and physical environments, which is a key growth area for programmatic advertising. You can find a deeper dive into the numbers here: Breaking Down Mobiquity Technologies, Inc. (MOBQ) Financial Health: Key Insights for Investors

• Focus on AI: The integration of AI for hyper-personalized, real-time behavioral insights is critical to its offering.
• Niche Dominance: It is aiming for leadership in a sub-segment (casino/gaming ad-tech) rather than the broad LBA market.
• Liquidity is Key: The company's immediate position is defined by its need to secure financing to cover its operating losses.