Mobiquity Technologies, Inc. (MOBQ): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into the mechanics of Mobiquity Technologies, Inc. (MOBQ) as we close out 2025, trying to map their ad-tech strategy against the classic 4Ps. Honestly, getting the final, audited fiscal numbers for the year is still a bit murky right now, but we can definitely dissect their core play: turning real-world movement into monetizable digital ad insights. As someone who's spent two decades in this space, I can tell you that understanding their Product, Place, Promotion, and Price structure is key to seeing where the near-term opportunities-and risks-actually lie. So, let's cut through the noise and look at the nuts and bolts of their marketing mix below.

Mobiquity Technologies, Inc. (MOBQ) - Marketing Mix: Product

You're looking at the core of what Mobiquity Technologies, Inc. (MOBQ) is selling right now, and it's definitely rooted in data intelligence and programmatic advertising technology. The company operates through proprietary software platforms, specifically mentioning the Advertising Technology Operating System (ATOS Platform), the Data Intelligence Platform (MobiExchange), and the Publisher Platform for Monetization and Compliance. As of the third quarter of 2025, the revenue generated from these product sales was USD 117.07 K for the quarter, bringing the trailing twelve-month revenue to approximately $1.15M as of September 30, 2025.

The product suite is designed to bridge digital and physical environments, a strategy heavily underscored by the November 2025 five-year strategic agreement with Context Networks, targeting the gaming industry. This partnership integrates Mobiquity Technologies' platform to deliver dynamic digital advertising across NRT Technology's extensive portfolio, which includes more than 11,000 NRT Financial Kiosks globally and devices used by 80% of casinos for loyalty apps like JoinGo.

The core data and intelligence capabilities, which you might think of as the Aura Data Platform, are quantified by the scale of data they manage. As of February 2024, infrastructure specifications included 672 TB of Cloud Storage Capacity and a Daily Data Processing capability of 3.2 petabytes. This feeds into their real-time targeting engine.

Here's a quick look at the quantitative aspects of the core platforms, based on data available from earlier in 2025 and late 2023:

The Geo-fencing and proximity marketing tools are part of the overall ATOS platform, which is focused on programmatic media and audience targeting. The company launched CMOne, a fully agentic AI marketing platform, in August 2025, signaling a continued investment in AI-driven optimization for campaign delivery. The company has been investing in software enhancements, with capitalized costs of approximately $3.6 million related to the development of ATOS4P and AdHere.

The Data-as-a-Service (DaaS) model is intrinsically linked to the Data Intelligence Platform, MobiExchange. This service provides insights on consumer behavior and trends. The raw data assets supporting this include 42.3 million Verified Email Addresses and 127 distinct Behavioral Segments as of late 2023. The company operates as a single reporting segment, with all revenues derived from internet advertising, and 100% of revenues for the quarter ending June 30, 2025, came from customers in the United States.

Real-time audience segmentation capabilities are a key feature of the product offering, allowing for precision targeting. The platform boasts an Audience segmentation precision of 92.7% and a Demographic targeting accuracy of 88.5%. This is crucial for their ad-tech solutions aimed at connecting digital ads to real-world store visits. For instance, in the quarter ending June 30, 2025, sales to just three customers generated approximately 96% of revenues, which shows a high concentration in the value derived from these specific data and ad-tech deployments.

The ad-tech solutions are designed for unified brand engagement, extending across mobile, CTV, digital out-of-home, and social media. Key performance indicators related to campaign effectiveness, though based on older data, illustrate the intended output of the product:

• Click-Through Rate (CTR): 2.1%
• Conversion Rate: 1.6%
• Average Campaign ROI: 4.7x
• Advertising Cost Reduction compared to traditional channels: 37%

If onboarding takes 14+ days, churn risk rises, especially given the current revenue profile where Q3 2025 revenue was only $117.07 K and Q2 2025 revenue was $31,108. Finance: draft 13-week cash view by Friday.

Mobiquity Technologies, Inc. (MOBQ) - Marketing Mix: Place

Mobiquity Technologies, Inc. distributes its advertising technology and data intelligence solutions primarily through a direct engagement model supplemented by extensive platform integrations and strategic channel partnerships.

The company's sales structure relies on a direct sales team targeting large enterprise clients and media agencies, which is consistent with the high customer concentration reported; sales to just two customers accounted for approximately 92% of Mobiquity Technologies, Inc.'s revenues for the quarter ended September 30, 2025.

Access to the core offering, the cloud-based platform, is delivered via a Software as a Service (SaaS) model. The CMOne platform, for instance, is being activated for clients through partnerships, such as the one with NewsOut, enabling autonomous capabilities for content creation and real-time media buying.

Distribution is heavily reliant on strategic data partnerships for data ingestion and campaign reach. A key example is the five-year strategic agreement with NRT Technology, which grants access to NRT's extensive distribution network. This network includes integration into NRT Financial Kiosks, numbering more than 11,000 units globally. Furthermore, the JoinGo Loyalty App, which Mobiquity Technologies, Inc. supports through its partners, is used by 80% of casinos for player engagement.

The primary geographical market focus for revenue generation is strictly domestic, with 100% of Mobiquity Technologies, Inc.'s revenues derived from customers in the United States as of the third quarter of 2025.

Campaign execution is routed through programmatic advertising exchanges (DSPs) via the company's Advertising Technology Operating System (ATOS). The ATOS platform is reported to engage with approximately 10 billion advertisement opportunities daily.

Here's a look at the key distribution and partnership metrics as of late 2025:

The distribution strategy is further augmented by platform integrations that provide access to broad digital audiences. The partnership with NewsOut leverages New to The Street's distribution, which includes a YouTube channel with 3.1 million subscribers.

Key components of the distribution and data ingestion network include:

• Mobiquity Networks, Inc. subsidiary handling the ATOS platform business.
• Integration with Context Networks for casino advertising technology deployment.
• Access to NRT Technology's portfolio including Opal Non-Gaming Kiosks and VisuaLimits Pro Digital Table Game Signs.
• Distribution across digital platforms like TV, social, and CTV via CMOne and NewsOut integration.

Mobiquity Technologies, Inc. (MOBQ) - Marketing Mix: Promotion

Business-to-Business (B2B) marketing targeting Chief Marketing Officers (CMOs) and media buyers focuses on demonstrating the scalability and integration of the CMOne platform across new verticals.

Mobiquity Technologies, Inc. announced a five-year strategic agreement on November 6, 2025, with Context Networks and NRT Technology, targeting dynamic digital advertising across more than 1,000+ casinos worldwide. This B2B push leverages existing infrastructure, including NRT Financial Kiosks-over 11,000 units globally-and systems used by over 800 casinos in North America and all 25 of the world's 25 largest casino properties. The company also expanded CMOne adoption with two new clients announced on August 21, 2025.

The promotional focus includes expanding the Contextual Promotions Media Network, which initially covered 38 venues with 165 gaming screens in Wisconsin, with plans to extend to over 70 establishments and over 344 gaming screens by the summer of 2025.

Industry conference presence, like Ad-Tech and CES, to showcase data accuracy is supported by the industry context that ad tech dominated CES 2025, with 2025 being touted as a "put up or shut up" year for AI deployment. Mobiquity Technologies, Inc. positions its platform as combining data mining, audience insights, programmatic trading, and AI-driven campaign optimization.

Thought leadership content (white papers) on mobility data trends and privacy compliance is implied through the launch of the CMOne platform, described as a Fully Agentic AI Marketing Platform for Unified Brand Engagement, announced August 4, 2025. The platform automates content production and provides real-time insights, tools once reserved for the world's largest advertisers.

Investor relations (IR) communications to the financial community via press releases highlight strategic moves and platform capabilities. Key communications in late 2025 include the November 6, 2025, announcement of the NRT partnership. The company also announced a strategic expansion of its partnership with Context Networks via a $500,000 equity swap on February 18, 2025. Financially, the company reported a trailing twelve-month revenue of only about $1.60M as of mid-2025, with a Q3 2025 net loss exceeding $(2.22M). The market capitalization stood at approximately $30.87 million as of November 19, 2025.

Focus on case studies demonstrating return on ad spend (ROAS) for retail clients is supported by platform goals and industry benchmarks. A partnership announced in February 2024 specifically aimed at enhancing Return on Ad Spend (ROAS). While specific Mobiquity Technologies, Inc. retail client ROAS figures for 2025 are not explicitly detailed, industry examples show results like an 8x ROAS for ticket sales events. Furthermore, general retail media trends indicate that in-store retail media ad spending is expected to increase by 47% in 2025.

• CMOne platform integrates across mobile, CTV, digital out-of-home, social media, and in-venue screens.
• NewsOut integration, announced August 5, 2025, places brand stories in front of millions of investors and decision-makers via a nationally syndicated TV brand with a 3.1-million-subscriber YouTube channel.
• The company's CEO noted the validation of technology scaling across industries.

Mobiquity Technologies, Inc. (MOBQ) - Marketing Mix: Price

You're looking at how Mobiquity Technologies, Inc. monetizes its data intelligence and ad-tech stack as of late 2025. Honestly, the pricing strategy is deeply tied to the transition evident in their recent financials, moving toward higher-margin, platform-centric revenue streams like the newly launched CMOne.

Subscription-based pricing is the backbone for access to the proprietary Aura Data Platform, now integrated into the CMOne AI marketing operating system launched in August 2025. While specific tier dollar amounts aren't public, the structure supports recurring revenue, which is critical given the TTM revenue as of September 30, 2025, stood at $1.15 million. The goal here is locking in clients to ensure predictable cash flow, which helps manage the operating expenses that resulted in a net loss of -$8.59 million over the trailing twelve months.

For programmatic ad campaign execution, the Cost Per Mille (CPM) model is definitely in play, especially with the strategic alliance with Context Networks. This partnership targets an addressable market of 4,700 global casinos and 2.9 million slot machines, with Context's estimates suggesting a potential annual revenue of $20 million per 1,000 slot machines. This potential scale indicates that the CPM rates, while not published, are structured to capture significant value in the gaming advertising vertical.

Tiered data licensing fees are implied by the nature of data intelligence, scaling based on volume, granularity, and geographic scope of the data accessed via the platform. The financial performance in Q2 2025 shows a significant structural shift: the gross profit margin improved to 99% from 31% year-over-year. This massive margin expansion suggests that the marginal cost of servicing additional data licensing or platform usage is very low, allowing for aggressive pricing on higher tiers.

Custom enterprise contracts govern large-scale, multi-year data integration projects. The recent funding activities-securing a $4 million equity line in June 2025 and raising $1.1 million through stock sales-suggests the company is positioning itself to service and secure these larger, longer-term commitments that require upfront investment or integration support. Revenue under the NewsOut program, for example, is structured with a minimum monthly commitment, which is a direct reflection of this contract strategy.

Revenue per user (RPU) remains a key metric, though the exact figure isn't disclosed. The focus is clearly on increasing the value derived from each data point processed through the platform. The Q2 2025 revenue was only $31,108, showing the current scale, but the strategic pivot and margin improvement point toward a future where the RPU on the new platform offerings will be substantially higher than historical averages.

Here's a quick look at the financial context underpinning the pricing power decisions for Mobiquity Technologies, Inc. as of late 2025:

The pricing strategy must balance capturing value from the high-margin CMOne platform with the need to grow the top line from the current low base. What this estimate hides is the exact breakdown of that $1.15 million TTM revenue between legacy services and the new subscription/licensing model.

Key pricing strategy components include:

• Minimum monthly commitment for partner programs.
• High gross margin supporting premium platform access.
• Potential deal size in gaming sector estimated at $20 million per 1,000 slot machines.
• Focus on enterprise contracts for integration projects.

Finance: draft 13-week cash view by Friday.