Mission Statement, Vision, & Core Values of Camping World Holdings, Inc. (CWH)

You're looking at Camping World Holdings, Inc. (CWH), the industry's largest RV retailer, and wondering how their stated mission and values hold up against the reality of a challenging consumer environment, especially when the company posted a Q3 2025 revenue of over $1.8 billion but a net loss of $(29.4) million. Can a vision focused on making RVing fun and easy truly drive investor returns when used vehicle unit sales are up 33.4% but new vehicle average selling prices are dropping? We need to see if their core principles-like 'Constantly Improve' and 'Treat Our Customers Right'-are just corporate posters or the defintely real strategic levers behind their 41.8% increase in Adjusted EBITDA to $95.7 million in the third quarter of 2025. Does the company's focus on the customer experience justify a market capitalization of roughly $1.00 billion today?

Camping World Holdings, Inc. (CWH) Overview

You're looking for a clear, no-nonsense view of Camping World Holdings, Inc., and the core of the matter is this: they are the undisputed king of the RV market, now strategically leaning into the high-margin used vehicle and service segments to drive profitability. This is a business built on a half-century of catering to the American road-trip lifestyle.

The company's story starts small in 1966 with David Garvin opening a single supply store in a Kentucky campground. That initial focus on the camper's needs evolved significantly, especially after the involvement of Marcus Lemonis, Chairman and CEO. A key move was the 2011 merger with Good Sam Enterprises LLC, which cemented the business model: sell the RV, then sell the entire lifestyle that goes with it. The company went public in October 2016. Today, Camping World Holdings, Inc. is the World's Largest Recreational Vehicle Dealer, operating a vast national network of dealerships and service centers.

Their business operates through two main segments: RV and Outdoor Retail, and Good Sam Services and Plans. The first covers the sale of new and used recreational vehicles (RVs), parts, accessories, and maintenance. The second, Good Sam, is a powerful ecosystem that provides membership benefits, extended vehicle service contracts, roadside assistance, and insurance. This dual approach gives them a resilient revenue stream. For the twelve months ending September 30, 2025, the company generated approximately $6.40 billion in total revenue.

• Sell the RV, then sell the entire lifestyle.

Q3 2025 Financial Performance: Used RVs Drive Record Volume

If you want to know where the money is coming from right now, look at used vehicles. The company's financial results for the third quarter ended September 30, 2025, show a clear pivot in their growth engine. Total revenue for Q3 2025 was $1.8 billion, an increase of 4.7% year-over-year.

Here's the quick math: while new vehicle revenue was $766.8 million, it was the used vehicle business that delivered the record-breaking volume. Used vehicle revenue surged 31.7% to $589.1 million in the quarter, driven by a 32.9% increase in used vehicle unit sales. That's an additional 4,629 units sold compared to the prior year. This focus on affordability is defintely resonating with consumers facing rising interest rates and higher new vehicle prices.

This unit volume momentum is a critical differentiator. Combined new and used vehicle unit sales totaled 38,980 units, a 14.6% increase. The strategic focus on service and parts also paid off, with Products, service and other gross margin improving by 124 basis points to 45.2%. This operational execution led to a significant jump in profitability, with Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) growing over 40% to $95.7 million for the quarter.

Camping World Holdings as the RV Industry Leader

Camping World Holdings, Inc. isn't just a big player; it is the World's Largest Recreational Vehicle Dealer, and that market dominance is a moat. They have achieved a record 13.5% market share of new and used units year-to-date in 2025, which represents an over 200 basis point combined improvement.

The company's success comes from its integrated strategy: a massive physical footprint across 44 states combined with the digital reach of Breaking Down Camping World Holdings, Inc. (CWH) Financial Health: Key Insights for Investors and the loyalty of the Good Sam membership base. This scale allows them to navigate economic headwinds better than smaller competitors. When consumers prioritize value, the company leans into its used RV inventory and high-margin service business. This judicious conservatism, combined with a fortified balance sheet, positions them to outperform the broader RV industry.

They are the prime destination for everything RV.

Camping World Holdings, Inc. (CWH) Mission Statement

You're looking for the foundational strategy that steers the world's largest Recreational Vehicle (RV) dealer, and that starts with the mission. Camping World Holdings, Inc.'s mission statement is direct: it's about making RV ownership a great experience, not just a transaction.

The core mission is: Our mission is to consistently enhance the RV experience for our customers. As the industry leader, we strive to make our customers smile by providing friendly service. Our goal is to make RV ownership fun, comfortable, safe and carefree. We take our responsibility to our customers seriously. This guiding principle is the lens through which every major investment and operational decision is filtered, from inventory procurement to service center expansion. It's what drives their goal to exceed a 12% new and used unit market share in 2025.

This mission isn't just a poster on the wall. It's a clear mandate for how the company operates, especially in a challenging economic climate where affordability is key. For example, the focus on the used vehicle market is a direct response to this, driving a 32.9% increase in used vehicle unit sales in the third quarter of 2025, which generated $589.1 million in revenue for the quarter.

Core Component 1: Consistently Enhancing the RV Experience

The first crucial component is the commitment to 'consistently enhance the RV experience.' This is where the rubber meets the road-literally. It means going beyond the initial sale to support the entire customer journey, which is how you build long-term value for customers, employees, and stockholders.

This focus is why the company's non-vehicle segments, like products, service, and finance and insurance (F&I), are so important. In Q3 2025, the products, service and other gross margin was a strong 45.2%, an increase of 124 basis points year-over-year. That margin improvement is defintely a result of higher labor billing rates and better inventory management, but it also reflects a high-value service offering that customers are willing to pay for.

Here's the quick math: when customers trust your service, they keep coming back. This long-term engagement is critical, especially as the company achieved a record 13.5% market share of new and used units year-to-date in 2025, a significant 200 basis point combined improvement.

Core Component 2: Industry Leadership and Comprehensive Products

The mission explicitly states, 'As the industry leader,' which sets a high bar for market dominance and the scope of their offerings. This component is about being the one-stop-shop for the entire RV community nationwide.

Leadership isn't just about volume; it's about having the right product mix and the infrastructure to support it. The company leverages its extensive network of dealerships and service centers across 44 states. This network allows them to combine a comprehensive assortment of RV products and services with a national support system. For example, their Coleman brand of travel trailers was the #1 selling travel trailer by unit volume in the U.S. year-to-date through March 2025, a clear indicator of product leadership and customer acceptance.

This market position is what allowed the company to report $1.8 billion in revenue for the third quarter of 2025, a 4.7% increase year-over-year, despite macroeconomic pressures. They are strategically consolidating dealerships to improve cost efficiency, which shows a disciplined approach to maintaining that leadership position. If you want to dive deeper into the ownership structure behind this market dominance, you should check out Exploring Camping World Holdings, Inc. (CWH) Investor Profile: Who's Buying and Why?

Core Component 3: Making RV Ownership Fun, Comfortable, Safe, and Carefree

The final component is the value proposition: making RV ownership 'fun, comfortable, safe and carefree.' This is the empathetic core of the mission, acknowledging that an RV is a lifestyle investment, not just a vehicle.

The 'carefree' element is largely delivered through the Good Sam organization, which provides a family of highly specialized services and plans. This includes essential offerings like roadside assistance, protection plans, and insurance, which are crucial for reducing the anxiety of a breakdown on the road. This ecosystem of services is what differentiates them from a simple dealership.

• Provide roadside assistance for peace of mind.
• Offer protection plans to manage unexpected costs.
• Ensure friendly service to make customers smile.

This commitment to the customer experience-making it safe and carefree-is a key driver of profitability. In the third quarter of 2025, the company delivered $95.7 million in Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), an impressive increase of 41.8% over the prior year. This growth, driven by record-breaking new and used vehicle volume, confirms that a customer-centric mission translates directly into strong financial performance.

Camping World Holdings, Inc. (CWH) Vision Statement

You're looking for a clear map of where Camping World Holdings, Inc. (CWH) is headed, especially given the market volatility for consumer discretionary stocks. The company's vision is simple but powerful: to build a business that makes RVing and other outdoor adventures fun and easy, all while delivering long-term value to customers, employees, and stockholders. This vision is the strategic compass guiding their aggressive market share gains and their focus on affordability in a high-interest-rate environment.

This isn't just corporate fluff; it's a commitment tied directly to their financial strategy. For instance, the focus on affordability is why used vehicle unit sales were up a remarkable 32.9% in the third quarter of 2025, which drove significant Adjusted EBITDA growth.

Building Long-Term Value for All Stakeholders

The first strategic pillar of the Camping World Holdings, Inc. vision is the creation of long-term value, which they measure across three key groups. For stockholders, the goal is clear: outperform the industry. They're defintely doing this by focusing on high-margin segments like service and finance.

Here's the quick math on their recent performance: while navigating macroeconomic pressures, the company delivered third-quarter 2025 Adjusted EBITDA of $95.7 million, an increase of 41.8% year-over-year. This growth is a direct result of operational optimization and a push toward cost management, including a target of at least $15 million in SG&A (Selling, General, and Administrative) savings. You can see how this plays out in the market by Exploring Camping World Holdings, Inc. (CWH) Investor Profile: Who's Buying and Why?

• Maximize shareholder returns by driving earnings growth.
• Ensure employee success through training and community focus.
• Deliver customer value via affordability and service.

The Mission: Enhancing the RV Experience

The company's mission is to consistently enhance the RV experience for customers, making ownership fun, comfortable, safe, and carefree. This is where their omnichannel strategy and the Good Sam ecosystem come into play. As of September 30, 2025, Camping World operates 197 store locations across 44 states, giving them a massive national footprint for sales and service.

The Good Sam organization is the differentiator-it's a highly specialized services and plans family that includes roadside assistance, protection plans, and insurance. This ecosystem locks in customer loyalty, creating recurring revenue streams that are less sensitive to new unit sales cycles. For instance, the Finance and Insurance (F&I) income per vehicle is approximately $5,000, a critical component of their overall profitability.

They are the largest retailer of recreational vehicles, but their strategy is about being the one-stop-shop for everything RV. That's the real moat.

Core Values: Driving Market Dominance and Affordability

While the official list of core values is often inferred from their actions, the operational principles that guide Camping World Holdings, Inc. are centered on customer focus, integrity, and constant improvement. The goal is to maintain and grow their position as the dominant provider.

Their market position is strong: year-to-date 2025, the company achieved a record 13.5% market share of new and used units, a significant improvement over the prior year. This dominance is fueled by a deliberate focus on affordability, which is a key value proposition for consumers today. The strategy hinges on:

• Increasing used RV sales, which are projected to grow by 7-8% annually.
• Leveraging the private label business to offer diverse floor plans and price points.
• Optimizing inventory to reduce carrying costs and improve margins.

This pragmatic, value-driven approach is how they plan to navigate a challenging retail environment and set the stage for a projected Adjusted EBITDA target of at least $310 million in 2026.

Camping World Holdings, Inc. (CWH) Core Values

You're looking for the anchor points of a company, the core values that translate into tangible financial performance. With Camping World Holdings, Inc. (CWH), the world's largest recreational vehicle dealer, their values are less abstract corporate jargon and more clear, operational commitments that drive their market strategy. It's how they manage to achieve a year-to-date 13.5% market share of new and used units in the RV space, a 200 basis point combined improvement. Here's the quick math: values inform strategy, and strategy dictates where the cash flows.

I've spent two decades watching companies like this, and what matters is seeing the stated values reflected in the quarterly reports. For CWH, their core principles center on the customer experience, disciplined value creation for all stakeholders, and operational excellence to maintain their scale advantage.

Customer Focus and Experience: Making RVing Fun and Easy

The core mission of Camping World is to make the RV lifestyle accessible and enjoyable. This isn't just a nice sentiment; it's a direct response to the market reality of affordability being top of mind for consumers, a trend that Marcus Lemonis, Chairman and CEO, has repeatedly highlighted. So, they focus heavily on the used vehicle market, which is a compelling value proposition for many buyers.

This commitment shows up in their Q3 2025 results. Used vehicle unit sales were up a massive 32.9% year-over-year, generating $589.1 million in revenue for the quarter. That's a clear action demonstrating their value: they're meeting the customer where the demand is-in the affordable segment. They're defintely putting their money where their mouth is.

• Used vehicle revenue: $589.1 million in Q3 2025.
• Used vehicle unit sales: Increased 32.9% year-over-year.
• Good Sam organization: Connects with customers through specialized services like roadside assistance and protection plans.

Long-Term Value Creation: Stakeholder Focus

CWH explicitly states its vision is to build long-term value for its customers, employees, and stockholders. This means balancing growth with financial discipline, which is crucial in a fluctuating economy. For stockholders, this commitment is demonstrated by their focus on growing earnings and reducing leverage year-over-year, even as they deliberately set conservative new volume growth assumptions for 2026.

For the third quarter of 2025, the company delivered over 40% Adjusted EBITDA growth, reaching $95.7 million. This growth, driven by record-breaking unit volume, is the tangible proof of their value-creation focus. They are also forecasting continued Adjusted EBITDA growth for 2026, starting in the low $300 million range. To be fair, this is a sign of a management team that's a trend-aware realist, not an optimist.

Operational Excellence and Scale: National Network & Inventory Management

Being the world's largest RV dealer requires a constant focus on operational excellence (OpEx) and disciplined inventory management. CWH leverages its national network of 197 store locations to achieve scale and efficiency. This is how they can offer a comprehensive assortment of RV products and services.

A concrete example of this OpEx value in 2025 is the amended RV Inventory Floor Plan Facility, which increased the committed borrowing capacity by $300 million to an aggregate of $2.150 billion. This fortified balance sheet gives them the financial and operational flexibility for future dealership growth. Plus, they are targeting at least $15 million in SG&A (Selling, General, and Administrative) savings as part of a 'back to basics' strategy to optimize costs.

• RV Inventory Floor Plan Facility: Increased to $2.150 billion in February 2025.
• SG&A Savings Target: At least $15 million for 2026.
• Total store locations: 197 as of September 30, 2025.

If you want to dig deeper into the numbers behind these values, you should read Breaking Down Camping World Holdings, Inc. (CWH) Financial Health: Key Insights for Investors. It lays out the full picture.