Mission Statement, Vision, & Core Values of FREYR Battery (FREY)

The core of a company's identity-its Mission Statement, Vision, and Core Values-is never more critical than when it undergoes a strategic pivot as profound as FREYR Battery's rebrand to T1 Energy.

You are analyzing a firm that scrapped a planned $2.6 billion battery gigafactory in Georgia to focus on becoming a vertically integrated US solar and energy storage leader, now guiding for a 2025 EBITDA of $75 million to $125 million.

How does a vision built on Scandinavian clean battery production translate to a new mission centered on American industrial capacity, and what does this massive shift mean for their core value of Innovation as they ramp up the 5 GW G1 Dallas facility to full production by H2 2025?

FREYR Battery (FREY) Overview

You're looking for a clear picture of FREYR Battery's (FREY) current standing, and the direct takeaway is this: the company has made a dramatic, high-stakes pivot to become a vertically integrated U.S. solar and storage enterprise, shifting its focus entirely from European battery cell development to American solar module manufacturing to hit its 2025 financial targets. This change means their value proposition today is completely different than it was two years ago, so you need to look at the new business model.

FREYR Battery was founded in Norway in 2018 with the initial vision of producing clean, cost-competitive battery cells using the 24M SemiSolid™ technology and leveraging Norway's low-cost renewable hydropower. However, a strategic shift in late 2024 and early 2025 redefined the company, moving its global headquarters to Austin, Texas, in February 2025 to align with its new U.S.-centric strategy. This pivot involved acquiring U.S. solar manufacturing assets and focusing on an integrated solar and battery storage model.

The company's product portfolio as of November 2025 is built on two primary offerings: high-capacity solar modules from its Wilmer, Texas facility (G1 Dallas) and advanced battery storage solutions. The formal mission remains to accelerate the decarbonization of global energy and transportation systems by producing clean, cost-competitive batteries, but the near-term execution is now centered on solar. The TTM (Trailing Twelve Months) revenue as of November 2025 is a modest $\mathbf{\$2.94 \text{ Million USD}}$, reflecting the pre-commercialization phase before the Texas facility ramp-up.

• Founded: 2018 in Norway.
• 2025 Headquarters: Austin, Texas.
• Core Near-Term Product: Solar Photovoltaic (PV) Modules.
• 2025 Production Target: 2.6-3 GW of solar modules.

2025 Financial Performance: The Commercialization Ramp

The latest financial reports, including the Q3 2025 earnings call in November, show the company is at an inflection point, moving from a development-stage company to a commercial-stage one. This is why the TTM revenue of $\mathbf{\$2.94 \text{ Million USD}}$ is not the story; the guidance for the full 2025 fiscal year is. Honestly, the growth is projected to be massive from a near-zero base.

The company's financial performance is anchored by the production ramp-up of its main product-high-efficiency, domestically manufactured solar modules-at the G1 Dallas facility. Management has maintained its full-year 2025 EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) guidance between $\mathbf{\$25 \text{ Million}}$ and $\mathbf{\$50 \text{ Million}}$. Here's the quick math: achieving this guidance from a near-zero revenue base in 2024 means a massive year-on-year growth rate as the 2.6-3 GW of solar module production for the year hits the market.

What this estimate hides is the speed of the ramp. The company projects exiting 2025 with an even stronger full-year run rate EBITDA of $\mathbf{\$175 \text{ Million}}$ to $\mathbf{\$225 \text{ Million}}$, showing confidence in the late-year production scale. This is a defintely critical metric to watch, as it translates directly into future cash flow potential in the U.S. market.

FREYR Battery's Position as an Industry Leader

FREYR Battery is not just another player; its strategic pivot has positioned it as one of the leading solar manufacturing companies in the U.S. with a complementary solar and battery storage strategy. The company is actively building an integrated U.S. supply chain for solar and batteries, which is a key strategic advantage under current U.S. policy aimed at domestic energy security.

The company's vision is to become a leading global provider of sustainable battery solutions, transforming the energy and transportation sectors. Its core values-Sustainability, Innovation, and Integrity-guide this push, particularly its continued long-term ambition to use the 24M SemiSolid™ technology for advanced battery solutions. By focusing on the U.S. market and domestic manufacturing, FREYR Battery is strategically aligning itself to capture significant market share in both the utility-scale solar and energy storage systems (ESS) markets. To understand the financial mechanics of this pivot and why it's set for such a dramatic revenue ramp, you should read Breaking Down FREYR Battery (FREY) Financial Health: Key Insights for Investors.

FREYR Battery (FREY) Mission Statement

If you're looking at FREYR Battery (FREY), the direct takeaway is that their mission is the lens through which you must view their recent strategic pivot. Their formal mission statement is: Accelerate the decarbonization of global energy and transportation systems by producing clean, cost-competitive batteries. This isn't just corporate boilerplate; it's the foundational document guiding their shift from a pure-play Norwegian battery cell developer to an integrated U.S. solar and battery storage leader. The mission's significance is in its long-term commitment to a sustainable future, even as the method for achieving it-the product mix and geography-changes dramatically.

The company's very public pivot in 2025, which included selling its European business and terminating its 24M technology license, was a hard-nosed, realistic response to the U.S. Inflation Reduction Act (IRA) and market conditions. This move, while disruptive, actually doubled down on the mission's core promise by focusing on a path to commercial viability and scale in the U.S. market. It's a classic example of keeping the 'why' (decarbonization) consistent while changing the 'how' (integrated solar and storage). You need to defintely check out Breaking Down FREYR Battery (FREY) Financial Health: Key Insights for Investors to see the financial impact of this shift.

Core Component 1: Accelerating Global Decarbonization

The first and most critical component of the mission is to accelerate the shift away from fossil fuels. For FREYR Battery in 2025, this acceleration is now primarily driven by their U.S. solar module manufacturing operations, not just battery cells. Honestly, the market demands immediate, scalable solutions, and the company is delivering that through its G1 Dallas facility. Here's the quick math: the G1 Dallas facility is on track for a 2025 production of between 2.6 and 3 GW of solar modules. That's a massive injection of clean energy hardware into the U.S. grid and commercial sector.

This focus on solar is a pragmatic step to meet the mission. By November 2025, the G1 Dallas facility had already produced more than 2.2 GW of modules year-to-date, demonstrating a rapid operational ramp-up. That kind of scale helps push the needle on decarbonization faster than waiting for a nascent battery technology to fully industrialize. That's real impact, not just a promise.

• Produce 2.6-3 GW solar modules in 2025.
• Supply hardware for immediate clean energy adoption.
• Pivot to meet U.S. market's immediate needs.

Core Component 2: Producing Clean Solutions (Sustainability)

The second core component, 'producing clean batteries,' translates directly into a deep commitment to sustainability across the entire manufacturing process, whether it's battery cells or solar modules. FREYR Battery's overarching goal is to reach near-zero CO2 emissions for battery production by 2028. This isn't just about the product itself; it's about the environmental footprint of the factory floor.

This commitment is a key differentiator. It means using renewable energy sources in their production facilities and focusing on material efficiency to reduce waste. While the company's focus has shifted, their initial targets for battery cell production-aiming for less than 15 kg CO2 emissions per kWh of battery cell-set a very high bar for the clean aspect of their mission. This pursuit of clean manufacturing processes is non-negotiable for their brand integrity and is a crucial part of their long-term value proposition to environmentally-conscious customers and investors.

Core Component 3: Delivering Cost-Competitive Technology (Innovation)

The final pillar of the mission-'cost-competitive'-is where innovation and operational efficiency meet the bottom line. You can't accelerate a global transition if the solution is too expensive for mass adoption. The strategic pivot to the integrated U.S. solar model is a direct play for cost-competitiveness, leveraging established manufacturing assets and the benefits of the IRA tax credits.

The company is proving this out through its operational performance. The G1 Dallas facility, for instance, hit a daily production record of 14.4 MW in October 2025, which equates to an annualized run rate of 5.2 GW. That kind of efficiency and rapid ramp-up-achieving a daily run rate that exceeds nameplate capacity in under a year-is what drives cost down. This operational excellence is why the company is projecting a 2025 EBITDA guidance of $25 million to $50 million, a clear indicator that their focus on efficient, high-volume production is starting to pay off financially. The old battery cell target of <$65 per kWh cell cost by 2025, while now a legacy number, still shows the relentless focus on driving down unit cost through innovative manufacturing.

FREYR Battery (FREY) Vision Statement

If you're tracking FREYR Battery (FREY), you know the name is now a historical marker. The company executed a major pivot in early 2025, rebranding as T1 Energy Inc. (TE) and shifting its focus from a Nordic battery-cell pure-play to an integrated U.S. solar and battery storage leader. This move redefined its vision, but the underlying mission of accelerating the global energy transition remains the core driver. You need to look at the vision through this new, domestic lens to understand the near-term risks and opportunities.

The original vision of becoming a global leader in clean battery production has been strategically narrowed and re-calibrated. This shift is a realistic response to market dynamics and the powerful incentives of the U.S. Inflation Reduction Act (IRA), which now anchors the company's strategic plan and financial projections for the 2025 fiscal year.

For more on the foundational elements that led to this pivot, you can review the company's past and present strategy here: FREYR Battery (FREY): History, Ownership, Mission, How It Works & Makes Money.

The company's mission statement is clear and remains the guiding principle, even with the strategic pivot: 'to accelerate the decarbonization of global energy and transportation systems by producing clean, cost-competitive batteries.' This isn't just a corporate slogan; it's the economic engine. The original strategy centered on the Giga Arctic project in Norway, leveraging 100% renewable hydropower to achieve a battery cell with a significantly lower carbon footprint than Asian competitors. While the European assets are now being explored for value optimization, the commitment to 'clean, cost-competitive' production is now being applied to the U.S. market.

The near-term risk here is the execution of the European asset sale, but the opportunity is the immediate financial uplift from the U.S. pivot. The company is backing its initial fiscal year 2025 EBITDA view of $75 million to $125 million, with a projected exit 2025 full-year run rate EBITDA of $175 million to $225 million. That's the quick math on why the mission is now focused on U.S. solar and storage-it's where the money is now.

The vision for 2025 is to establish the company as a vertically integrated U.S. solar plus battery storage manufacturing enterprise. This is a massive shift from the prior focus on lithium-ion battery cells in the Nordics. The new vision is anchored in Austin, Texas, the new global headquarters as of February 2025. The company is moving fast, which is defintely a good sign for investors. They are building a domestic supply chain for two critical components: solar modules and solar cells.

The vision is concrete and tied to specific facilities and financial targets:

• The G1 Dallas solar module facility in Wilmer, Texas, is already ramping up production and employs over 1,000 people.
• The company is targeting an exit 2025 integrated solar module and solar cell production annual run rate EBITDA of $650 million to $700 million.
• Construction on the G2 solar cell manufacturing facility is targeted to start in mid-year 2025.

What this estimate hides is the execution risk of building out the G2 facility on time and securing the necessary raw materials in a competitive market. Still, the strategic alignment with the U.S. government's push for domestic energy supply chains is a powerful tailwind.

While the company doesn't publish a rigid list of core values, their actions point to a clear set of operating principles: Sustainability, Innovation, and Collaboration. These values are now being applied to the solar and storage space, but the intent remains the same: to produce a cleaner product more efficiently.

Innovation is evident in the planned G2 solar cell facility, which will be a next-generation manufacturing site. Collaboration is key, as the company's initial solar capacity comes from acquiring a 5GW solar module manufacturing facility in Wilmer, Texas, from Trina Solar in December 2024. This kind of strategic acquisition allows them to immediately scale, which is essential in a fast-moving market.

Sustainability, the most prominent value, is now focused on enabling the growth in energy supply required to support AI, data centers, and electrification. This is a smart, market-aware application of their core principle. The goal is to restore American industrial capacity and leadership in future advanced industries.

Next Action: Operations team: provide a detailed Q4 2025 production and hiring forecast for the G1 Dallas facility by the end of next week to validate the run-rate EBITDA projections.

FREYR Battery (FREY) Core Values

You're looking for the bedrock principles guiding FREYR Battery, and honestly, the landscape has shifted. While the ticker is still often referenced as FREY, the company rebranded as T1 Energy Inc. in February 2025, pivoting from pure battery cell manufacturing to an integrated U.S. solar and battery storage supply chain. This strategic pivot didn't change the underlying commitment to a cleaner future; it just changed the vehicle to get there.

The core mission remains: to accelerate the decarbonization of global energy and transportation systems by producing clean, cost-competitive solutions. The values that drive T1 Energy Inc. (formerly FREYR Battery) are evident in their 2025 operational moves, especially as they target first revenue and EBITDA this year. Here's the quick math: the company is forecasting a 2025 EBITDA guidance of between $25 million and $50 million, a clear sign of their focus on commercial execution.

Sustainability isn't a buzzword here; it's the entire business model, even after the pivot. The core value is to minimize environmental impact and drive the energy transition. This is defintely a high-stakes play.

• Produce clean, cost-competitive solutions.
• Prioritize low-carbon footprint in the supply chain.

The most concrete example is the G1 Dallas solar module facility in Wilmer, Texas, which is the cornerstone of their new U.S. strategy. This facility is on track for a 2025 production of 2.6-3 GW of solar modules, directly contributing to the decarbonization of the U.S. energy grid. They are building a domestic supply chain to harness America's solar resources, which is a powerful action over just words. You can see more about the financial implications of this shift at Exploring FREYR Battery (FREY) Investor Profile: Who's Buying and Why?

The company's commitment to innovation is about staying ahead in a brutally competitive market, not just developing a single product. It's a focus on continuous improvement and technological advancement to maintain a competitive edge.

Their initial investment in the 24M SemiSolid™ platform technology, while now balanced with conventional solar module manufacturing, shows a long-term focus on establishing a competitive moat. The team has already demonstrated the ability to produce cells on that next-generation platform at the Customer Qualification Plant (CQP). The new strategy, focusing on an integrated solar and storage solution, is an innovation in business model-leveraging the U.S. Inflation Reduction Act (IRA) benefits to build a vertically integrated domestic supply chain. Analysts are betting on this, expecting the company to turn a profit of US$19 million in 2025, a significant turnaround from previous losses.

No single company can solve the climate crisis alone, so collaboration is key. T1 Energy Inc. understands that scaling up requires powerful allies. Their approach is to build a network that covers the entire value chain.

They have targeted a strategic coalition with major global partners like Glencore plc, Caterpillar, Siemens AG, and Nidec. These partnerships are designed to collectively scale up the deployment of sustainable solutions and develop robust, circular supply chains. In the U.S., their G1 Dallas facility, acquired in late 2024, is already operating with 30% of production backed by firm U.S. customer contracts, demonstrating immediate commercial traction through collaboration. This isn't just handshake deals; it's about shared risk and mutual growth across the battery and solar markets.

For a growth company, integrity translates directly into financial discipline and transparency, especially when navigating a strategic pivot. You need a strong balance sheet to weather the transition.

The company has maintained a debt-free balance sheet and has been actively rationalizing spending to extend its cash liquidity runway to an impressive 36 months. This is a rare, strong position for a pre-commercial growth company. Furthermore, the relocation of the global headquarters to Austin, Texas, in February 2025 was a move to geographically align the workforce with the U.S. operations and strategy. This move included selling the 368-acre Georgia site for gross sales proceeds of $50 million, with estimated net proceeds of $22.5 million after grant repayment, which is a clear, decisive action to optimize capital. The focus on American manufacturing is also creating jobs, with the G1 Dallas facility employing over 1,000 people and plans to bring more than 1,000 new American jobs to the Texas economy.

Next step: Finance needs to model the impact of the 2025 EBITDA guidance on the projected 36-month cash runway by the end of next week.