Mission Statement, Vision, & Core Values of GitLab Inc. (GTLB)

When a company's culture is defintely aligned with its financial engine, you get the kind of performance GitLab Inc. (GTLB) delivered in fiscal year 2025: $759.2 million in total revenue, a 31% year-over-year surge, and a non-GAAP adjusted free cash flow of $120.0 million. Is that growth simply a function of their DevSecOps platform, or does their mission to enable everyone to contribute actually drive the 29% growth in customers paying over $100,000 in Annual Recurring Revenue (ARR)? You need to know how their core values-Collaboration, Results, Efficiency, Diversity, Inclusion & Belonging, Iteration, and Transparency-translate into that kind of bottom-line success, because culture is not just a soft topic; it is an economic moat.

GitLab Inc. (GTLB) Overview

You need a clear picture of what GitLab Inc. (GTLB) is doing right now, not last year, so let's cut to the chase: they are the most comprehensive, intelligent DevSecOps platform, and their all-in-one approach is resonating with big customers. The company started as an open-source project in 2011, but it has since grown into a massive enterprise solution for the entire software development lifecycle (SDLC)-from planning and coding to security and deployment-all within a single application.

This single-application model is the core product, and it's how they manage to simplify what used to be a mess of separate tools, helping organizations ship better, more secure software faster. Their all-remote workforce model is defintely unique, too. In the latest reporting period, the company's total revenue for the full fiscal year 2025, which ended January 31, 2025, hit a significant milestone, reaching $759.2 million. That's a 31% jump year-over-year.

• Simplify the SDLC with one platform.
• Focus on AI-powered DevSecOps.
• Drive growth through enterprise adoption.

Fiscal Year 2025 Financial Performance: Breaking Records

The numbers from the latest reports show a company that is executing well, even amidst market volatility. For the full fiscal year 2025, total revenue was $759.2 million, but more recently, the trailing twelve months (TTM) revenue ending July 31, 2025, climbed even higher to $857.95 million. That's a strong upward trend.

The growth engine is clearly the subscription model, which includes both their Software-as-a-Service (SaaS) and self-managed options. In the second quarter of fiscal year 2026 (ending July 31, 2025), the company reported revenue of $236.0 million, a 29% increase year-over-year. Here's the quick math on profitability: the non-GAAP operating margin expanded significantly to 17% in that same quarter, up from 10% a year prior. Plus, the full FY2025 non-GAAP adjusted free cash flow was a solid $120.0 million.

A key indicator of their main product sales strength is the uptake of higher-value tiers. The Ultimate tier, which offers the most advanced security and compliance features, now accounts for 53% of total Annual Recurring Revenue (ARR). This shows that customers are not just buying seats; they are moving up the stack for more features. Also, the number of customers spending over $100,000 in ARR grew by 25% year-over-year in Q2 FY2026, reaching 1,344. That's a sign of deep enterprise adoption. You can find a deeper dive into the balance sheet and cash flow here: Breaking Down GitLab Inc. (GTLB) Financial Health: Key Insights for Investors.

Industry Leadership in AI-Powered DevSecOps

GitLab is a clear leader in the DevSecOps space (Development, Security, and Operations), and the industry is taking notice. They were named a Leader in the Gartner Magic Quadrant for DevOps Platforms for the third consecutive year, which tells you their platform completeness is top-tier. They also secured a spot as a Leader in the 2025 Gartner Magic Quadrant for AI Code Assistants, confirming their aggressive push into artificial intelligence.

The company's strategy is all about AI-driven innovation, specifically with the GitLab Duo Agent Platform. This extensible AI orchestration system is designed for human-AI collaboration and is already showing results, with early adopters seeing productivity improvements in the 40-50% range. They are also focused on enterprise clients, especially those in highly regulated sectors, through their single-tenant offering, GitLab Dedicated, which is currently running at about $50 million of ARR. This focus on security, compliance, and AI is why they are positioned to capture a significant share of the massive value unlocked by AI-driven software innovation. They are not just keeping pace; they are setting it.

GitLab Inc. (GTLB) Mission Statement

You're looking at a company's mission statement not as a marketing slogan, but as a core investment thesis, and that's the right way to think. GitLab Inc.'s mission is simple but powerful: Our mission is to enable everyone to contribute to and co-create the software that powers our world. This isn't just about code; it's a commitment to democratizing the entire software development lifecycle (DevSecOps), which is what guides their long-term strategy and, critically, their financial performance.

This mission is the bedrock of their single-application platform model. When you look at the company's fiscal year 2025 results, the mission's impact is clear: total revenue hit a strong $759.2 million, a 31% year-over-year increase, showing that this inclusive, collaborative approach is resonating with a market seeking simplicity and speed. It's a direct link between their stated purpose and their bottom line.

For a deeper dive into the financial health that supports this mission, you should check out Breaking Down GitLab Inc. (GTLB) Financial Health: Key Insights for Investors.

Core Component 1: Collaboration (Everyone Can Contribute)

The first core component, Collaboration, is more than just a buzzword; it's the foundation of their open-core model (where the core product is open source). This value ensures the platform is built by and for a global community, not just an internal team. Honestly, this community-driven development is a massive competitive advantage.

The company embodies this through its all-remote workforce and its product design, which breaks down silos between development, security, and operations teams. The result is a highly sticky platform. For instance, the Dollar-Based Net Retention Rate (DBNRR) was a robust 123% as of the fourth quarter of fiscal year 2025. This means existing customers aren't just staying; they are spending 23% more year-over-year, which is a clear signal that the platform's collaborative nature is driving expansion and deeper adoption across their organizations.

• Assume positive intent in all interactions.
• Give timely, direct, and kind feedback.
• Prioritize transparency for shared understanding.

Here's the quick math: a high DBNRR is a low-cost growth engine. It's defintely cheaper to expand an existing account than to acquire a new one.

Core Component 2: Results for Customers (Co-create the Software)

The second component, Results for Customers, maps directly to their product quality and market leadership. This value dictates that every iteration must directly help customers deliver better, more secure software faster. They operate with a bias for action, which means getting the smallest viable change out quickly for feedback-a principle called Iteration (which is also a core value).

This commitment to customer outcomes is why a major independent research firm named GitLab Inc. a Leader in The Forrester Wave™: DevOps Platforms, Q2 2025, specifically citing the platform as the 'most all-in-one of the all-in-one solutions.' The platform received the highest possible scores for both AI infusion and AI risk mitigation, a dual strength that speaks volumes about their focus on secure, cutting-edge results. This focus is clearly attracting high-value clients:

• Customers with over $100,000 in Annual Recurring Revenue (ARR) grew by 29% year-over-year in FY2025, reaching 1,229 accounts.
• Customers with over $1 million in ARR increased to 123 accounts.

This cohort growth is what drives revenue stability. They exist to help customers achieve more, and the customers are paying for it.

Core Component 3: Efficiency (Powering Our World)

The final component, Efficiency, is a two-sided coin: internal and external. Internally, it's about choosing boring solutions and documenting everything to move fast. Externally, it means giving customers a single platform to replace a complex, expensive toolchain (DevSecOps platform). This consolidation saves customers time and money, which is a huge selling point in any economic climate.

The financial manifestation of this internal efficiency is a non-GAAP adjusted free cash flow of $120 million for the full fiscal year 2025, with a non-GAAP operating margin of 10% for the year. This profitability is a testament to the company's operational discipline, proving that a mission-driven, all-remote company can run lean and generate significant cash flow. What this estimate hides is the long-term benefit of their AI-powered features, like GitLab Duo, which are designed to cut a customer's time-to-market by up to 30%. This is how the mission translates into real-world business value: by making the customer more efficient, you make your own revenue stream more efficient, too.

GitLab Inc. (GTLB) Vision Statement

GitLab Inc.'s vision is clear: to be the platform that empowers everyone to contribute to all digital transformation. This isn't just corporate fluff; it's a direct strategic blueprint that maps to their product development and their impressive 2025 financial performance.

As a financial analyst, I see this vision as a commitment to market expansion-moving beyond the core developer to include security, operations, and even business teams in the software development lifecycle (DevSecOps). It's a bet that the future of software creation is fully integrated and inclusive. You can dive deeper into the investor sentiment driving this strategy at Exploring GitLab Inc. (GTLB) Investor Profile: Who's Buying and Why?

Vision: Empowering All Digital Transformation

The core of GitLab's vision is to change all creative work from read-only to read-write so that everyone can contribute. Think of it as democratizing software creation. This vision is directly supported by the company's full-spectrum DevSecOps platform, which consolidates tools into a single application.

This platform approach is clearly resonating with large customers who are looking to consolidate their spending. For the full fiscal year 2025, GitLab reported a total revenue of $759.2 million, a substantial 31% year-over-year growth that shows the market is buying into the single-platform idea. They are not just selling a tool; they are selling a strategic advantage.

Mission: Co-create the Software that Powers Our World

The mission statement-to enable everyone to contribute to and co-create the software that powers our world-is the actionable side of the vision. It explains how they will achieve their goal. This focus on co-creation is why the platform is constantly evolving, especially with the integration of Artificial Intelligence (AI) features like GitLab Duo.

This mission drives the land-and-expand motion that has been so successful. In the second quarter of fiscal year 2025 (Q2 FY2025), the number of customers with more than $100,000 in Annual Recurring Revenue (ARR) reached 1,076, an increase of 33% year-over-year. That's a strong indicator that the mission to enable contribution is translating into significant enterprise value. Here's the quick math: more contribution means more usage, which means higher-tier subscriptions.

Core Value: Collaboration and Transparency

GitLab's core values, often remembered by the acronym CREDIT, are the operational engine for the mission and vision. Collaboration and Transparency are fundamental to their all-remote, open-source-rooted model.

Collaboration means assuming positive intent and giving timely feedback, which is defintely critical in a company with zero physical offices. Transparency, making everything public by default (like their company handbook), builds trust and reduces context switching. This operational efficiency is a key reason for their profitability gains:

• Full FY2025 Non-GAAP Operating Margin: 10.2%.
• Year-over-year increase: Approximately 1,050 basis points.
• Full FY2025 Adjusted Free Cash Flow: $120 million.

That kind of margin expansion doesn't happen without a culture that prioritizes clear, documented, and public work.

Core Value: Results for Customers and Efficiency

The values of Results for Customers and Efficiency are where the rubber meets the road financially. Results for Customers means operating with a bias for action and delivering what is promised. For GitLab, this translates to helping customers consolidate their toolchains and leverage AI to ship code faster and more securely.

Efficiency, which includes choosing boring solutions and being a manager of one, is the internal discipline that drives profitability. Look at the Q2 FY2025 results: they delivered $18.2 million in Non-GAAP Operating Income. That is a massive swing from a loss in the prior year, proving that their commitment to efficiency is paying off in hard dollars. You have to be efficient when your product is all about making other companies efficient.

Core Value: Diversity, Inclusion & Belonging and Iteration

The final two core values, Diversity, Inclusion & Belonging (DIB) and Iteration, are long-term risk mitigators and innovation drivers. DIB ensures the company can attract and retain talent from all backgrounds, which is essential for a global, all-remote company. This is a crucial factor in sustaining a workforce of over 2,500 team members across 65+ countries.

Iteration, the commitment to doing the smallest viable and valuable thing and shipping it quickly, is the secret to their continuous innovation cycle-they have maintained 168 consecutive monthly releases. This rapid pace of development is what keeps the platform competitive against point solutions and ensures they capture the future of AI-powered DevSecOps.

GitLab Inc. (GTLB) Core Values

You're looking for the real drivers of GitLab Inc.'s (GTLB) success, beyond the impressive top-line growth. It's not just the code; it's the culture, codified in six core values that spell out CREDIT: Collaboration, Results, Efficiency, Diversity, Inclusion & Belonging, Iteration, and Transparency. These aren't just posters on a wall; they are the operating manual for an all-remote, public company that generated a total revenue of $759.2 million in fiscal year 2025, a 31% increase year-over-year. That's a direct line from values to value.

For a deeper dive into the company's trajectory, you can explore GitLab Inc. (GTLB): History, Ownership, Mission, How It Works & Makes Money. Here is how the core values translated into concrete action and financial performance in the 2025 fiscal year.

Collaboration

Collaboration is the foundation of GitLab's all-remote, open-source model, prioritizing effective teamwork and assuming positive intent. This value is critical for a company that has zero physical offices but employs team members in over 65 countries. The platform itself embodies this value, bringing development, operations, and security teams together in a single DevSecOps application.

The proof of this collaborative model is in the numbers: as of September 2025, the platform has over 50 million estimated registered users and more than 4,900 code contributors from the wider community. This open contribution model allows the company to move faster than competitors. Honestly, the open-source community is a defintely a massive, free R&D team.

• Assume positive intent in all communication.
• Prioritize timely, constructive feedback.
• Unify teams in a single application.

Results

For a public company, Results means delivering measurable customer success and financial performance. In FY2025, GitLab showed a strong bias for action, translating platform adoption into significant recurring revenue. The number of customers contributing over $100,000 in Annual Recurring Revenue (ARR) grew to 1,229 by the end of FY2025, a 29% year-over-year increase. This expansion is why the Dollar-Based Net Retention Rate remained high at 123%, meaning existing customers are consistently increasing their spending.

Beyond the core business, the GitLab Foundation's 2025 Impact Report demonstrated a commitment to measurable social results, reporting an estimated North Star Return on Investment (ROI) of $246 in lifetime earnings for every $1 invested. That's a clear metric for impact, not just effort.

Efficiency

Efficiency, at GitLab, is about making fast progress on the right things, often by choosing boring solutions and documenting everything. This focus on operational discipline is what allowed the company to achieve a non-GAAP operating margin of 10% for the full fiscal year 2025, a significant expansion from the previous year. This margin expansion is a direct result of being a manager of one and constantly seeking streamlined processes.

Here's the quick math: the company's non-GAAP adjusted free cash flow reached $120.0 million in FY2025. This cash generation, despite rapid growth, shows that the efficiency value is driving real financial leverage, allowing them to reinvest in high-growth areas like the AI-powered DevSecOps platform.

Diversity, Inclusion & Belonging (DIB)

This value is about ensuring everyone can contribute and thrive, regardless of background. GitLab's all-remote model inherently promotes DIB by removing geographical barriers to hiring. The company actively works to reflect the diversity of its global user base, which includes over 50% of the Fortune 100.

Specific programs in 2025 included the FY2025 Disability, Neurodiversity, and Accessibility (DNA) Integration program, which embeds inclusion into product design and internal workflows. Furthermore, GitLab has an aspirational goal to double the number of suppliers categorized as diverse, extending the DIB value beyond its internal team and into its supply chain.

Iteration

Iteration means moving quickly by doing the smallest viable and valuable thing (Minimum Viable Change or MVC) and getting it out for feedback. This rapid-release cadence is a core competitive advantage. The company has maintained a record of 168 consecutive monthly releases as of September 2025, a staggering pace of innovation that keeps the platform ahead of the curve.

The introduction of the GitLab Duo AI platform is a prime example of this value. Early adopters of the AI-driven tools saw a 50% acceleration in development cycles and a 30% reduction in operational costs, proving that small, continuous improvements-the essence of iteration-can lead to massive, measurable gains.

Transparency

Transparency is the 'T' in CREDIT, and it is a defining characteristic of GitLab. Everything is public by default, from the company's strategy and goals to its internal processes, all documented in its publicly available company Handbook. This level of openness is virtually unheard of for a company of its scale.

This value extends to investor relations, where the company provides granular financial data, including the fact that they ended FY2025 with 123 customers generating over $1.0 million in ARR. This radical transparency builds trust with customers, investors, and the wider community, acting as a powerful recruitment and retention tool.