Mission Statement, Vision, & Core Values of TELUS Corporation (TU)

When you look at a company like TELUS Corporation, which is targeting approximately $2.15 billion in Consolidated Free Cash Flow (FCF) for 2025, you have to ask: what is the core philosophy driving that capital allocation? Their mission, to unleash the power of technology to create a better world for all, is more than just a feel-good slogan; it's the strategic blueprint behind their planned $2.5 billion in 2025 capital expenditures, excluding real estate. Do you understand how a commitment to social capitalism directly enables their goal of 2% to 4% TTech Operating Revenue growth, and how that purpose-driven approach translates into the projected $800 million in AI-enabled revenue this year? We'll break down the Mission Statement, Vision, and Core Values to show you exactly how these principles are funding their network expansion and their fast-growing TELUS Health segment, which saw 18% revenue growth in the third quarter of 2025.

TELUS Corporation (TU) Overview

You're looking at TELUS Corporation (TU), and rightly so; it's more than just a phone company. The direct takeaway is that TELUS has successfully transformed from a regional telecom provider into a diversified technology powerhouse, with strong growth segments like TELUS Health and a resilient core connectivity business.

The company's roots stretch way back to 1906 with the establishment of Alberta Government Telephones (AGT), which was privatized in 1990. The modern entity, TELUS Corporation, was formed in 1999 through a major merger with BC Tel, moving its headquarters to Vancouver, British Columbia. This long history shows a defintely strategic evolution from a Crown corporation (government-owned) to a publicly traded, national technology leader.

Today, TELUS operates through several key subsidiaries, moving well beyond traditional telecommunications. It's a holding company that provides a comprehensive suite of services:

• TELUS Communications: Core services like telephony, television, and high-speed Internet.
• TELUS Mobility: Wireless services, including advanced 5G+ networks.
• TELUS Health: Technology solutions for health, providing products and services globally.
• TELUS Digital: Digital IT services and customer experience outsourcing worldwide.

For the twelve months ending September 30, 2025, the company reported consolidated revenue of $14.624 billion. That's a massive operation, but what matters is where the growth is coming from.

Q3 2025 Financial Momentum and Key Growth Drivers

In the latest reporting period, Q3 2025, TELUS delivered strong operational results, showcasing the power of its diversified business model. Consolidated operating revenues and other income were $5.1 billion for the quarter, reflecting flat growth year-over-year, but the underlying service revenue tells a better story, growing by 2 per cent.

Here's the quick math on where the momentum is: The company added an industry-leading 288,000 total Mobile and Fixed customer net additions in Q3 2025, driven by demand for its core connectivity services. This consistent customer loyalty is a huge competitive advantage, evidenced by an industry-best postpaid mobile phone churn (customer turnover) rate of just 0.91 per cent in Q3 2025.

The main product sales growth is clearly coming from the technology-centric segments:

• TELUS Health: Operating Revenue grew 18 per cent and Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) jumped 24 per cent in Q3 2025. This segment is a global player, covering 157 million lives worldwide as of Q2 2025.
• Residential Internet: Revenue in this area increased by 6 per cent in Q3 2025, reflecting continued customer growth and higher average revenue per user (ARPU).
• AI-Enabled Revenue: The company is projecting its AI-enabled revenue to reach approximately $800 million by the end of 2025, showing a clear bet on future technology.

Plus, the integration of LifeWorks is ahead of schedule, having delivered $417 million in combined annualized synergies, which is nearly triple the original target.

An Industry Leader Positioned for Future Tech

TELUS Corporation is firmly positioned as an industry leader, not just in Canadian telecommunications, but increasingly in global technology solutions. The company is consistently recognized for its operational excellence and financial resilience, a testament to its long-term strategy of investing heavily in both its core networks and its high-growth technology verticals.

The strategic focus on TELUS Health and its PureFibre broadband network expansion is what sets it apart from traditional telecom peers. This diversification into health, digital, and agriculture technology (TTech) provides economic resiliency, meaning the business is less exposed to the competitive pressures of a single market. Management has reaffirmed its 2025 financial targets, including a Consolidated Free Cash Flow target of approximately $2.15 billion, which supports its dividend growth program.

If you want to understand the institutional conviction behind this performance, you should check out Exploring TELUS Corporation (TU) Investor Profile: Who's Buying and Why?

TELUS Corporation (TU) Mission Statement

You want to know what truly drives a company like TELUS Corporation beyond the quarterly earnings report, and honestly, it all starts with the mission. The company's mission statement is not just marketing fluff; it's the strategic compass for their $2.5 billion capital expenditure budget in 2025. The core purpose is simple: to unleash the power of technology to create a better world for all. This statement guides every major decision, from network investment to their expansion into healthcare and agriculture technology (TTech).

For an investor or a business strategist, understanding this mission is defintely crucial because it maps directly to their growth segments. It tells you exactly where their focus and capital are going, which is a blend of high-tech connectivity and social impact. This dual focus is what separates TELUS from a pure-play telecom company.

Core Component 1: Driving Social Change and Remarkable Human Outcomes

The first critical component of the mission is the commitment to driving social change. This isn't abstract; it's operationalized through their high-growth technology segments, primarily TELUS Health and TELUS Agriculture & Consumer Goods. For example, the TELUS Health segment is a direct manifestation of this purpose, using technology to improve healthcare access and outcomes.

The financial results for 2025 show this strategy is paying off. In the third quarter of 2025, TELUS Health's Operating Revenue grew by a significant 18 per cent, and its Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) saw a 24 per cent increase. This growth has extended their reach to cover over 160 million lives globally by Q3 2025. That's a massive scale.

• Health technology is a major growth engine.

Core Component 2: Unleashing the Power of Technology and Innovation

The second component is the 'unleashing of technology'-a clear mandate for network leadership and continuous innovation. You can't create a better world without world-class infrastructure. TELUS is committed to investing over $70 billion in its 5G network across Canada by 2028, which is a massive, long-term capital allocation signal.

In the near-term, the company reaffirmed its 2025 target for Consolidated Capital Expenditures, excluding real estate, at approximately $2.5 billion. This investment is fueling their PureFibre broadband and 5G network expansion. Plus, they are actively using Artificial Intelligence (AI) in their operations, with one executive noting that AI-driven tools are reducing contact center agent training time by 15% to 50% and increasing customer satisfaction (CSAT) by 10% to 20%. Here's the quick math: better tech means better service, which cuts costs and keeps customers happier.

• Tech investment directly translates to customer loyalty.

Core Component 3: Passionately Putting Customers and Communities First

The final component is the relentless focus on the customer and the community, which TELUS lists as a core value: We passionately put our customers and communities first. This is where the rubber meets the road on service quality. Their industry-leading customer loyalty metrics are a testament to this focus. In the first quarter of 2025, their postpaid mobile phone churn rate-the percentage of subscribers who discontinue their service-was a remarkably low 0.84 per cent. This marks the twelfth consecutive year they have kept this churn rate below the one per cent level.

Community commitment is equally quantifiable. The company and its team members have contributed $1.8 billion in cash, in-kind contributions, time, and programs since 2000. The company's ability to deliver strong customer growth, with 288,000 net mobile and fixed additions in Q3 2025, while maintaining a low churn rate, is a clear indicator that their mission is working as a business strategy. For a deeper dive into the company's background and financial engine, you should check out TELUS Corporation (TU): History, Ownership, Mission, How It Works & Makes Money.

• Low churn rate proves service quality.

TELUS Corporation (TU) Vision Statement

You're looking past the stock ticker to understand the engine driving TELUS Corporation, and that's smart. The mission, vision, and values aren't just HR boilerplate; they map directly to capital allocation and operational focus. The core takeaway is this: TELUS's vision is to create a friendlier future for all, which they execute by being the most customer-friendly telecommunications company in Canada and leveraging technology for social good.

This isn't a vague aspiration. It's a deliberate strategy of social capitalism, aiming to generate both shareholder value and positive societal outcomes, which is a key differentiator in a competitive market. For a deeper dive into the company's foundation, you can check out TELUS Corporation (TU): History, Ownership, Mission, How It Works & Makes Money.

The Vision: Creating a Friendlier Future for All

TELUS Corporation's overarching vision is a commitment to improving social, economic, and health outcomes for Canadians, which is the 'friendlier future' part. Their mission-to unleash the power of technology to create a better world for all-shows you exactly where they're spending money to make that happen. You see this play out in their growth segments, TELUS Health and TELUS Agriculture & Consumer Goods, which are not just side projects; they are mission-driven businesses.

Here's the quick math on that focus: In the third quarter of 2025, TELUS Health delivered Operating Revenue growth of 18% and Adjusted EBITDA growth of 24%, showing this social-purpose-driven segment is a significant financial growth engine. Plus, their long-standing commitment to community giving is real. Since 2000, the company, its team members, and retirees have contributed $1.8 billion in support.

• Health and agriculture are now core revenue drivers.
• Community giving isn't just marketing; it's a $1.8 billion legacy.

Mission in Action: Unleashing the Power of Technology

The 'power of technology' isn't just about faster speeds; it's about infrastructure investment that secures their long-term competitive moat. This is where the capital expenditures (CapEx) come in. For 2025, the company has targeted Consolidated Capital Expenditures, excluding real estate, of approximately $2.5 billion. This capital is predominantly directed toward expanding their world-leading PureFibre and 5G networks.

They are in a multi-year investment cycle, with plans to invest over $70 billion across Canada by 2028 to enhance broadband and 5G networks. This massive spend is the foundation for their mission, ensuring connectivity for all, which is how they bridge digital divides. The goal is simple: own the best network, and you own the high-value customer. The sheer scale of this CapEx defintely shows their commitment to tech leadership.

The Core Value: Customer-Friendly and Profitable Growth

The other half of the vision is to be the most customer-friendly telecommunications company in Canada. This value is the operational mandate that directly impacts their bottom line and is measured by subscriber growth and churn rates. In the third quarter of 2025, they delivered industry-leading total Mobile and Fixed customer growth of 288,000. This includes a healthy postpaid mobile churn rate of 0.91%.

Strong customer retention and growth, especially in high-margin services, is what drives their financial performance. For the full year 2025, the company is maintaining its target for Consolidated Free Cash Flow of approximately $2.15 billion, which is a critical metric for funding their dividend growth program and ongoing CapEx. Furthermore, their focus on operational efficiency, including the integration of LifeWorks, is expected to deliver a total of $427 million in combined annualized synergies by year-end 2025. This is how a 'friendly' focus translates into a strong balance sheet, with the net debt to EBITDA leverage ratio improving to 3.5-times at the end of Q3 2025.

TELUS Corporation (TU) Core Values

You're looking for a clear map of what drives a company's performance, and with TELUS Corporation, their values aren't just posters on a wall; they're the engine behind their fiscal year 2025 results. As an analyst who has tracked major players for decades, I can tell you that TELUS's commitment to social capitalism-the idea that you can create both shareholder value and positive social change-is defintely real, and it's measurable.

The company's strategic direction, from network build-outs to their global health segment, is rooted in a few core principles. This isn't corporate fluff; it's a financial strategy. Here's how their values translate into concrete actions and 2025 data points.

Putting Customers and Communities First

This value is the bedrock of TELUS's strategy, focusing on customer service excellence and their enduring 'give where we live' philosophy. It means they invest heavily in the network and the communities they serve, which in turn drives customer loyalty and reduces churn.

The financial commitment to their network shows this priority. TELUS's Consolidated Capital Expenditures, excluding real estate, are targeted at approximately $2.5 billion for the full 2025 fiscal year, much of that going into their world-leading wireless and PureFibre broadband networks. This massive investment is what keeps customers happy and connected.

On the community side, the impact is staggering. Since 2000, the TELUS family-team members and retirees-has contributed a total of $1.8 billion in cash and in-kind support, alongside volunteering 2.4 million days of service. That's more volunteer days than any other company globally, and it builds a powerful brand identity that resonates with customers and attracts top talent. You can see how this commitment has shaped the company's trajectory by exploring TELUS Corporation (TU): History, Ownership, Mission, How It Works & Makes Money.

• Invest in network: Target $2.5 billion in 2025 capital expenditures.
• Drive social impact: $1.8 billion contributed to communities since 2000.

Courage to Innovate

The idea of 'Courage to Innovate' is what pushes TELUS beyond traditional telecom services. This value is visibly driving their growth businesses, TELUS Health and TELUS Agriculture & Consumer Goods, which are key to their diversification strategy and future revenue streams.

Look at the numbers from the first three quarters of 2025. TELUS Health is a major growth engine, with its Adjusted EBITDA increasing by a strong 24 per cent in the third quarter of 2025, following a 30 per cent increase in the first quarter. This growth is fueled by strategic investments and the expansion of their global reach to cover over 160 million lives worldwide by Q3 2025. That's a massive global footprint.

Also, the company's focus on Artificial Intelligence (AI) is a clear example of this value in action. In February 2025, the Board approved a new AI Policy to guide the responsible use and deployment of AI systems, demonstrating a proactive approach to a disruptive technology. They are positioning themselves for digital sovereignty by launching Sovereign AI Factories in Canada. This isn't just talk; it's a strategic investment in future-proofing the business.

Commitment to Teamwork and Growth

A company with over 108,500 employees and contractors needs a deep commitment to teamwork to function efficiently. For TELUS, this value is directly linked to operational efficiency and delivering on their financial targets.

The successful integration of LifeWorks is the best 2025 example of this value creating tangible financial results. By the end of the third quarter of 2025, the company had already achieved $417 million in combined annualized synergies from the integration. They remain firmly on pace to hit their full-year target of $427 million in synergies by the end of 2025. Here's the quick math: that synergy number directly translates into margin expansion and stronger financial performance.

This operational focus, driven by teamwork and cost efficiency, underpins their overall financial outlook. For 2025, TELUS is targeting a Consolidated Free Cash Flow of approximately $2.15 billion, a goal that requires every part of the organization to be working in lockstep. The steady growth in key segments, like the 2 per cent increase in consolidated operating revenues in Q2 2025 to $5.1 billion, shows the team is executing on their plan.