Mission Statement, Vision, & Core Values of Fresh Vine Wine, Inc. (VINE)

Mission statements and core values are not just marketing fluff; they are the strategic compass for a company like Fresh Vine Wine, Inc. (VINE), especially as it navigates a massive pivot from a pure wine play to a digital commerce platform under the Amaze Holdings umbrella.

You see this clearly in the numbers: the company's strategic shift helped drive first-half 2025 revenue to approximately $930,000, but still resulted in a net loss of around $7.1 million, showing the high cost of transformation.

So, as you evaluate the stock, which traded at roughly $0.58 per share in November 2025, do you defintely believe the original vision of low-carb, low-calorie wine can anchor a new, profitable e-commerce future?

Fresh Vine Wine, Inc. (VINE) Overview

You're looking for the core identity of Fresh Vine Wine, Inc. (VINE), but the story is more complex than a typical wine company. The direct takeaway is this: the company is no longer primarily a wine producer; it's a technology-driven commerce platform following a major strategic pivot in 2025.

Fresh Vine Wine, Inc. was founded in 2019, initially focused on the premium low-carb, low-calorie wine market in the U.S.. Their original product lineup, produced and bottled in Napa, California, includes varietals like Cabernet Sauvignon, Chardonnay, and Rosé, all aimed at the health-conscious consumer. However, facing significant financial headwinds, the company ceased its dedicated wine operations by the end of 2023.

The company executed a reverse merger with Amaze Software, Inc. in March 2025, fundamentally transforming its business model. The corporate name officially changed to Amaze Holdings, Inc., and the ticker symbol transitioned from VINE to AMZE later that month, though the original entity remains. The new core business is a digital commerce platform for the 'creator economy,' which is a significant shift. For the third quarter of 2025, the company reported net revenue of $1.25 million, a figure predominantly driven by this new e-commerce platform.

2025 Financial Performance and Strategic Pivot

The latest financial reports, specifically the Q3 2025 results released in November 2025, show a company in the middle of a high-stakes transition. The revenue numbers are encouraging for the new direction, but the burn rate is a serious concern. Here's the quick math on the new business model.

The company's net revenue for the third quarter of 2025 reached $1.25 million, demonstrating a strong 44% sequential growth over the previous quarter. This growth is almost entirely attributable to the new digital commerce platform operations, not the original wine sales. What's defintely impressive is the gross margin on this new revenue stream:

• Q3 2025 Gross Margin: 93.6%
• Q3 2025 Gross Profit: $1.17 million

This exceptionally high gross margin validates the operational leverage of the Amaze platform, which is designed to help creators turn their influence into profitable brands. To be fair, this momentum is offset by a severe net loss of $5.15 million in Q3 2025, driven by a large increase in Selling, General, and Administrative (SG&A) expenses, creating immediate financial fragility. The company reported a working capital deficit of approximately $27.0 million as of June 30, 2025, so managing cash is paramount.

A Leader in Creator-Driven Commerce

While the legacy wine business positioned Fresh Vine Wine, Inc. as a key player in the 'Better for You' wine segment, the combined entity is now staking its claim in the rapidly expanding 'creator economy'. This strategic move transforms the company into a tech-enhanced consumer goods platform, uniting the premium wine offerings with a powerful e-commerce technology.

The Amaze platform supports over 14 million creators, providing them with tools to simplify product creation, marketing, and sales. This massive user base positions the company as a significant force in the digital commerce space, a much larger and faster-growing market than the niche wine category it left behind. This is why the company is now seen as a potential leader in shaping the future of creator-driven commerce, offering a scalable model with high-margin potential. To fully understand the financial implications of this transformation and the underlying risks, you should take a deeper dive. You can find more details on the financial health and key insights for investors here: Breaking Down Fresh Vine Wine, Inc. (VINE) Financial Health: Key Insights for Investors

Fresh Vine Wine, Inc. (VINE) Mission Statement

You're looking for the guiding principles of Fresh Vine Wine, Inc., and honestly, the picture is complex right now. The company, which now operates under the name Amaze Holdings, Inc. following its strategic pivot, maintains a dual mission: to deliver affordable luxury in the 'Better for You' wine category while simultaneously building a leading creator-powered digital commerce ecosystem. This dual focus is the lens through which you must view their near-term risks and opportunities.

The mission's significance is in mapping the company's dramatic strategic shift. The original vision-to lead the premium, lower-carb, lower-calorie wine segment-is still a core value, but the financial engine is now the Amaze platform. This pivot is why you see a staggering 1,884% increase in total net revenue to $1.25 million in the third quarter of 2025 compared to the prior year, largely driven by the new e-commerce segment.

Here's the quick math: the wine business provides the premium brand credibility, but the digital commerce platform provides the operational leverage, evidenced by an exceptionally high gross margin of 93.6% in Q3 2025. The mission must now serve two distinct masters, and that's a tough management challenge.

Core Component 1: Commitment to Premium Quality and Craftsmanship

The first pillar of the mission is a non-negotiable commitment to quality, specifically within the 'Better for You' wine category. This means producing wines-like their Cabernet Sauvignon and Rosé-that are low-carb and low-sugar without sacrificing the taste profile expected of Napa-sourced products. This focus on premiumization is essential because it justifies the price point, which historically has been around a $5 premium over leading competitors.

This commitment is reflected in the financial performance of the underlying product segment. Even as the company's focus shifts, the wine segment's quality standards help maintain strong profitability metrics. For instance, the gross profit saw a massive increase to $1.17 million in Q3 2025, a 668% rise year-over-year, which validates the high-margin potential of their products when sales volumes increase. The quality is the moat here. If the wine quality slips, the entire 'affordable luxury' positioning collapses.

• Produce low-carb, low-sugar wines.
• Maintain Napa-level quality standards.
• Justify the premium price point.

Core Component 2: Health and Lifestyle Orientation

The second core component centers on a clear health and lifestyle orientation. The company's original brand vision was to capitalize on the fast-growing, healthy-living 'Better for You' wine category. They target a consumer who actively seeks balance-someone who wants a glass of wine that complements an active routine without feeling like a sacrifice. This is a defintely trend-aware strategy.

This orientation is more than just marketing; it's a product development mandate. The company's portfolio expansion, which includes varietals like Sauvignon Blanc and Sparkling Rosé, directly addresses evolving consumer preferences for lighter, more accessible options. This strategy is critical for capturing market share, with the company striving to capture 3.7% of the premium direct-to-consumer wine market by 2025. The goal isn't just to sell wine; it's to sell a lifestyle that resonates with a health-conscious demographic, which is why the brand was founded with affiliations with celebrities who have large social media followings in their key demographic. You can dive deeper into the market perception by Exploring Fresh Vine Wine, Inc. (VINE) Investor Profile: Who's Buying and Why?

Core Component 3: Driving Digital Innovation and Creator Empowerment

The third, and now strategically dominant, component of the mission is to drive digital innovation through the Amaze platform. This is the company's new growth vector, aiming to facilitate creator and brand monetization through direct audience engagement. The goal is to solve the creator economy's monetization problem by providing tools for product creation, marketing, and sales.

The numbers here are where the action is. The e-commerce platform boasts a massive network of 12.2 million 'Total Active Creators with Stores.' This scale, while currently generating a relatively low Gross Merchandise Value (GMV) of $2.7 million in Q3 2025, shows the platform's potential reach. The near-term risk is the high cash burn, with a net loss of $5.15 million in Q3 2025, but management has committed to reaching GAAP profitability by Q1 2026. This aggressive target hinges entirely on translating that massive creator base into higher-value transactions. The mission is clear: scale the platform, drive monetization, and achieve profitability. That's the action item for management right now.

Fresh Vine Wine, Inc. (VINE) Vision Statement

The vision for Fresh Vine Wine, Inc. has fundamentally changed, so you need to look past the old ticker, VINE, and focus on the new corporate reality: Amaze Holdings, Inc. (AMZE). The direct takeaway is that the company's vision has pivoted from a niche wine brand to a creator-driven commerce platform that uses the wine business as a proof point for its technology. The strategic goal is to build a massive, scalable ecosystem for digital entrepreneurs.

This isn't just a name change; it's a full-scale strategic pivot following the acquisition of Amaze Software, Inc., which became effective in March 2025. The vision is no longer solely about premium, low-carb wine; it's about monetizing the $3 trillion global creator economy. The wine segment is now one of two operating segments, the other being the E-commerce/Subscriptions platform. That's a huge shift from a bottle of Rosé to a software platform.

Vision Component 1: Powering Creator-Driven Commerce

The core of the new vision is to be the premier platform that helps creators turn their influence into lasting, profitable brands. This means providing the tools-product creation, marketing, and sales-to simplify the complex journey from a social media following to a sustainable business. The goal is to move beyond simple affiliate marketing to true brand ownership for the creator.

The early numbers from the E-commerce segment are defintely what we're watching. In Q2 2025, the platform reported a Gross Merchandise Value (GMV) of $3.8 million. That GMV is the total value of merchandise sold through the platform, and it signals that the creator-commerce model is starting to gain traction, even as the company's overall net loss for the quarter was approximately $5.1 million. Here's the quick math: the platform already supports over 14 million creators, so the average revenue per creator still has massive room to grow.

• Equip 14 million+ creators with commerce tools.
• Simplify product creation and logistics.
• Scale from influence to powerful, owned brands.

Vision Component 2: Accessible Luxury and Wellness Integration

While the company is now Amaze Holdings, Inc., the original Fresh Vine Wine brand remains a key part of the vision, serving as the company's consumer product segment. The vision for this segment is to maintain its position as a leading brand in the accessible luxury wine market, specifically for health-conscious consumers. It's a tangible product that aligns with a wellness-oriented lifestyle.

The wine segment's purpose is two-fold: it continues to generate revenue, and it acts as a real-world case study for the Amaze platform's capabilities. For the first half of 2025, total net revenue jumped to approximately $930,000, a 431% increase from the same period in 2024, largely due to the Amaze operations. The wine itself is still a premium, low-carb offering, priced strategically between $15 and $25 per bottle. The vision is to show the world that the platform can successfully scale a physical product brand, from Napa Valley production to national distribution.

Core Values: Innovation, Quality, and Creator Success

The company's core values blend the original focus on product quality with the new, technology-driven mission. The values are centered on empowering the creator, which is a significant change from the initial celebrity-backed model. The focus is on providing a sustainable revenue opportunity for the everyday digital entrepreneur.

The underlying financial reality, however, dictates a focus on capital efficiency. As of June 30, 2025, the company reported only approximately $311,000 in cash and restricted cash, alongside a working capital deficit of roughly $27 million. This liquidity challenge makes the core value of Innovation-finding new ways to monetize the creator base-an operational imperative, not just a feel-good slogan. The company is in a race to turn platform growth into profit. For more on the capital structure, you should be Exploring Fresh Vine Wine, Inc. (VINE) Investor Profile: Who's Buying and Why?

• Creator Empowerment: Tools must drive profitable, lasting businesses.
• Product Quality: Maintaining the premium standard in the wine segment.
• Operational Innovation: Rapidly scaling the platform to address liquidity needs.

Fresh Vine Wine, Inc. (VINE) Core Values

You're looking at Fresh Vine Wine, Inc. (VINE) at a pivotal moment, post-acquisition of Amaze Software, Inc., where its core values have shifted from a pure wine focus to a dual-segment model centered on digital commerce and premium wine. The company's strategic pivot-which led to the name change to Amaze Holdings, Inc. (AMZE) in March 2025-means their values are now a blend of their original commitment to wellness and a new, aggressive focus on technology and creator-driven commerce.

Here's the quick math: The E-commerce segment is driving the growth, with Q3 2025 net revenue hitting $1.25 million, a 44% sequential jump, and an exceptionally high gross margin of 93.6%. That kind of margin profile defintely validates the new strategic direction, but the underlying values still need to be clear.

Innovation and Technological Advancement

This value is now the engine of the company. Post-acquisition, Fresh Vine Wine, Inc. is essentially a technology company with a wine segment, prioritizing innovation to scale its e-commerce platform. Their commitment is evident in the rapid deployment of artificial intelligence (AI) to drive efficiency and growth.

In Q4 2025, the company launched the advanced Amaze Moments AI engine, which is a direct action to uphold this value. This initiative isn't just a buzzword; it's tied to a planned strategic cost reduction of approximately $215,000 per month starting in December 2025, showing a clear link between technology investment and operational efficiency.

• Launched Amaze Moments AI engine in Q4 2025.
• Targeting $215,000 monthly cost reduction via AI.
• The E-commerce segment reported $3.8 million in Gross Merchandise Value (GMV) in Q2 2025.

Creator Empowerment and Sustainable Revenue

The core mission of the Amaze platform is to help creators turn their influence into powerful, lasting businesses, providing the infrastructure to transform communities into sustainable revenue streams. This value is about democratizing commerce for the 'creator economy' (the market of individuals who monetize their content and audience).

The company's platform supports over 14 million creators, entrepreneurs, and businesses, giving them tools to launch their own products, including apparel, digital content, and even their own exclusive wine labels. This is a concrete example of how they are expanding revenue opportunities for creators at every stage. The high gross margin of 93.6% on the Amaze platform's revenue of $1.25 million in Q3 2025 demonstrates the platform's potential to deliver high-value services that support this sustainable revenue model.

Wellness and Premium Quality

While the business focus has broadened, the original value proposition of the Fresh Vine Wine brand-wellness and premium quality-remains a core offering in the Wine Products segment. This value is about catering to health-conscious consumers without sacrificing taste.

The company continues to produce and market its collection of lower-carb, lower-calorie, and gluten-free wines, including its Cabernet Sauvignon, Chardonnay, and Rosé, all produced and bottled in Napa, California. This commitment to a premium, lifestyle-friendly product is a key differentiator in the crowded wine market. The brand vision is to lead the emerging accessible premium wine category, with bottles retailing between $14.99 and $24.99. For a deeper dive into the numbers supporting this dual strategy, you should be Breaking Down Fresh Vine Wine, Inc. (VINE) Financial Health: Key Insights for Investors.